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        <title>Saw.com Blog</title>
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            <title><![CDATA[DomainSherpa Review – December 19, 2024 – Please Domain Responsibly]]></title>
            <link>https://testsite.sbs/blog/en/podcast/domainsherpa-review-december-19-2024-please-domain-responsibly</link>
            <guid>https://testsite.sbs/blog/en/podcast/domainsherpa-review-december-19-2024-please-domain-responsibly</guid>
            <pubDate>Mon, 23 Dec 2024 00:00:00 GMT</pubDate>
            <description><![CDATA[https://domainsherpa.com/dsr12192024/#VIDEO In This Episode: Collaboration Among Brokers : The Sherpas explore how teamwork between domain brokers can drive success in the industry.     The Domain Game   (starts at 32:24) : A fun and educational segment where the Sherpas guess the purchase and sale prices of domains, offering detailed reasoning behind their valuations. Today’s featured domains include  Renue.com ,  Termina.com ,  MusicLawyers.com ,  EIQ.com , and  PleaseDrinkResponsibly.com .     NameJet Auction Insights : The Sherpas review a selection of domains soon to hit the auction block, such as  Samba.com ,  Mecurial.com ,  CityDental.com , and  Favorite.net , and share their thoughts on their potential value.     Stock and Equity Deals : A discussion on domain deals involving stock or equity and the unique factors that make these transactions intriguing.     Alternate Extensions Debate : Are alternate domain extensions less appealing when the .com version is available or underutilized? The Sherpas weigh in.     Exciting New Features : DomainSherpa is now integrating with Muse.ai, providing episode transcripts and an AI-powered video player. Easily search for topics, words, or phrases, and jump directly to the relevant moments in the video. Share your feedback with us!     All Episodes on YouTube : Don’t forget to check out all  DomainSherpa  podcasts on our YouTube channel at  DS.tv .  ]]></description>
            <category>Podcast</category>
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            <title><![CDATA[Checkout the Saw.com Marketplace Today!]]></title>
            <link>https://testsite.sbs/blog/en/podcast/checkout-the-saw-com-marketplace-today</link>
            <guid>https://testsite.sbs/blog/en/podcast/checkout-the-saw-com-marketplace-today</guid>
            <pubDate>Wed, 07 Aug 2024 00:00:00 GMT</pubDate>
            <description><![CDATA[https://www.youtube.com/watch?v=IdcTXAhbM28 We are thrilled to announce our self-serve marketplace paired with full-service domain brokerage capabilities. This platform provides domain owners with essential tools and insights to effectively market their domains independently or utilize Saw.com&apos;s award-winning brokerage services. Offering detailed buyer analytics, traffic stats, automated appraisals, and keyword data, the platform enhances negotiation power and sales outcomes. The inclusion of SSL certificates on sales landing pages promises enhanced security and faster site performance, boosting trust and visibility. Jeffrey Gabriel, founder of Saw.com, highlights the platform&apos;s track record, including managing Frank Schilling&apos;s portfolio and generating sales that consistently surpass industry averages. With flexible payment options and on-demand access to professional brokers, Saw.com simplifies domain selling, ensuring a secure and profitable experience. To take control of your domain sales with our new tools, visit Saw.com/sell and start with confidence today.]]></description>
            <category>Marketplace</category>
            <category>Industry News &amp; Trends</category>
            <category>Podcast</category>
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            <title><![CDATA[DNW Podcast Domain Investors Easy Things You Can Do To Make More Sales!]]></title>
            <link>https://testsite.sbs/blog/en/podcast/prepare-a-podcast-with-andrew-allemann</link>
            <guid>https://testsite.sbs/blog/en/podcast/prepare-a-podcast-with-andrew-allemann</guid>
            <pubDate>Wed, 24 Jul 2024 00:00:00 GMT</pubDate>
            <description><![CDATA[If you&apos;re a domain investor looking to boost your sales for the second half of the year, tune in to learn strategies to enhance your sales and maximize the value of your portfolio in 2024 and beyond.]]></description>
            <category>Selling Strategies and Tips</category>
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            <title><![CDATA[A Solo Special - Jeffrey's Story | Saw.com]]></title>
            <link>https://testsite.sbs/blog/en/podcast/a-solo-special-jeffreys-story-saw-com</link>
            <guid>https://testsite.sbs/blog/en/podcast/a-solo-special-jeffreys-story-saw-com</guid>
            <pubDate>Wed, 15 May 2024 00:00:00 GMT</pubDate>
            <description><![CDATA[Join us on the podcast as we unravel the intriguing journey of Jeffrey Gabriel, a man whose career path was anything but ordinary. From a lackluster college graduate with no clear direction, Jeffrey ventured into the world of sales, starting out as a novice selling mortgages. He quickly ascended to become a top salesperson at his firm, before pivoting to a role that had him driving across New England, pitching to human resources professionals in his trusty 1997 Ford Ranger. The economic crash of 2009 upended his career, leaving him jobless and uncertain of his next steps. It was during this tumultuous time that Jeffrey stumbled into the domain selling business. Within just two years, he had sold millions of dollars in domains, including the record-breaking $13 million sale of Sex.com, a feat that landed him in the Guinness Book of World Records. Jeffrey&apos;s story doesn’t stop there. He later moved to the Cayman Islands, where he built a formidable sales team and led an industry-leading domain brokerage, generating over $500 million in sales. Despite his monumental success, Jeffrey chose to leave it all behind to chase his own entrepreneurial dreams. Tune in to hear how Jeffrey Gabriel navigated the highs and lows of his remarkable career journey. This episode promises to be a wild ride, packed with lessons on resilience, reinvention, and the relentless pursuit of one’s dreams. About Jeffrey: 
 Jeffrey M. Gabriel is the founder of Saw.com, a boutique brokerage that specializes in acquiring, selling, and appraising domains. With over 14 years of experience in the domain industry, Jeffrey has a proven track record of closing multimillion-dollar deals and delivering exceptional value to his clients. Jeffrey&apos;s core competencies include remote team management, online marketing, and strategy. He is passionate about helping businesses and individuals achieve their online goals and dreams. He has been involved in some of the most notable domain sales in history, such as Ai.com, Sex.com, and Poker.org. He is also a Guinness World Record holder and a frequent speaker and writer on domain-related topics. Follow us on social media: 
 Facebook:  saw.com 
 LinkedIn:  saw.com 
 Twitter:  sawsells                ]]></description>
            <category>Brand Building with Domains</category>
            <category>Podcast</category>
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            <title><![CDATA[Exploring NamesCon Behind the Scenes: Our Adventure with Soren Culminates | Saw.com]]></title>
            <link>https://testsite.sbs/blog/en/podcast/exploring-namescon-behind-the-scenes-our-adventure-with-soren-culminates-saw-com</link>
            <guid>https://testsite.sbs/blog/en/podcast/exploring-namescon-behind-the-scenes-our-adventure-with-soren-culminates-saw-com</guid>
            <pubDate>Wed, 01 May 2024 00:00:00 GMT</pubDate>
            <description><![CDATA[Join us on a journey as we dive into the life of Soren von Vashmin.From his noble lineage to his adventures in a lost castle in Northeast Poland. His story takes us from the halls of Frankfurt Airport Authority to his pioneering work in the Seychelles tour operator industry. Along the way, we witness his resilience and ingenuity, which later propelled him through the digital revolution, shaping the web hosting and domain industry. Our conversation with Soren goes beyond his professional achievements. We explore his strategic moves during the internet boom, his experiences with Confix, and the company&apos;s significant transition under Parallels. The challenges of the pandemic tested every business, and our discussion with Soren reveals the determination required to navigate such turbulent times. We also learn about his charitable foundation, which emerged during the crisis, showcasing the domain industry&apos;s community spirit. Our adventure culminates in a behind-the-scenes look at CloudFest, a prestigious event held at Europa Park. We discuss strategic conference planning, the networking opportunities at NamesCon and MSP Global, and the benefits for small businesses attending these events. Finally, we gaze into the future, considering the potential for innovation in an industry rich with history yet ripe for growth and diversification. We hope you enjoy the episode! About Jeffrey: 
 Jeffrey M. Gabriel is the founder of Saw.com, a boutique brokerage that specializes in acquiring, selling, and appraising domains. With over 14 years of experience in the domain industry, Jeffrey has a proven track record of closing multimillion-dollar deals and delivering exceptional value to his clients. Jeffrey&apos;s core competencies include remote team management, online marketing, and strategy. He is passionate about helping businesses and individuals achieve their online goals and dreams. He has been involved in some of the most notable domain sales in history, such as Ai.com, Sex.com, and Poker.org. He is also a Guinness World Record holder and a frequent speaker and writer on domain-related topics. Follow us on social media: 
 Facebook:  saw.com 
 LinkedIn:  saw.com 
 Twitter:  sawsells                ]]></description>
            <category>Industry News &amp; Trends</category>
            <category>Podcast</category>
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            <title><![CDATA[Let's Meet The Co-Founder of AMZ: Mike Begg | Saw.com]]></title>
            <link>https://testsite.sbs/blog/en/podcast/lets-meet-the-co-founder-of-amz-mike-begg-saw-com</link>
            <guid>https://testsite.sbs/blog/en/podcast/lets-meet-the-co-founder-of-amz-mike-begg-saw-com</guid>
            <pubDate>Wed, 24 Apr 2024 00:00:00 GMT</pubDate>
            <description><![CDATA[Today on The Uncomfortable Podcast, we&apos;re breaking our format to bring you an extraordinary guest. Meet Mike Begg, an e-commerce entrepreneur and the co-founder of AMZ Advisors, a digital marketing agency specializing in the Amazon platform. Mike&apos;s journey into entrepreneurship began while working in real estate for Sears, where he foresaw the company&apos;s decline. Alongside his friends Robin and Steve, he took a leap into e-commerce, launching their own business to create global growth for brands on Amazon. Tune in for his inspiring story and valuable insights! About Jeffrey: 
 Jeffrey M. Gabriel is the founder of Saw.com, a boutique brokerage that specializes in acquiring, selling, and appraising domains. With over 14 years of experience in the domain industry, Jeffrey has a proven track record of closing multimillion-dollar deals and delivering exceptional value to his clients. Jeffrey&apos;s core competencies include remote team management, online marketing, and strategy. He is passionate about helping businesses and individuals achieve their online goals and dreams. He has been involved in some of the most notable domain sales in history, such as Ai.com, Sex.com, and Poker.org. He is also a Guinness World Record holder and a frequent speaker and writer on domain-related topics. Follow us on social media: 
 Facebook:  saw.com 
 LinkedIn:  saw.com 
 Twitter:  sawsells                ]]></description>
            <category>Brand Building with Domains</category>
            <category>Podcast</category>
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      <media:title type="plain">Let&apos;s Meet The Co-Founder of AMZ: Mike Begg | Saw.com</media:title>
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            <title><![CDATA[From Brushstrokes to Millions The Journey of Bill Lederer And The 200 Million Dollar Exit Of Art.com]]></title>
            <link>https://testsite.sbs/blog/en/podcast/from-brushstrokes-to-millions-the-journey-of-bill-lederer-and-the-200-million-dollar-exit-of-art-com</link>
            <guid>https://testsite.sbs/blog/en/podcast/from-brushstrokes-to-millions-the-journey-of-bill-lederer-and-the-200-million-dollar-exit-of-art-com</guid>
            <pubDate>Wed, 17 Apr 2024 00:00:00 GMT</pubDate>
            <description><![CDATA[Bill, was working a corporate job, and moved back home to Chicago to take over his family art supply business that had a handful of employees that was not online. It was the 90s so who was? Bill had big plans and aspirations, but it took a radio interview in Rockefeller plaza where after a one hour discussion the DJ could not remember his company name. That is when he knew it was time for a change. The problem was that those who had invested in his company did not see the same benefits the perfect domain name would bring to their business….Additionally, Bill had to find a way to convince the current owner of ART.com to sell it to him… Hear his story, about the power of the perfect domain name and how this decision ended up leading to a 200,000,000+ million dollar exit. *Special thanks to our Editor, Mike who saved the day!* About Jeffrey: Jeffrey M. Gabriel is the founder of Saw.com, a boutique brokerage that specializes in acquiring, selling, and appraising domains. With over 14 years of experience in the domain industry, Jeffrey has a proven track record of closing multimillion-dollar deals and delivering exceptional value to his clients. Jeffrey&apos;s core competencies include remote team management, online marketing, and strategy. He is passionate about helping businesses and individuals achieve their online goals and dreams. He has been involved in some of the most notable domain sales in history, such as Ai.com, Sex.com, and Poker.org. He is also a Guinness World Record holder and a frequent speaker and writer on domain-related topics. Follow us on social media: 
 Facebook:    / sawcom   
 LinkedIn:    / saw-com   
 Twitter:   / sawsells 
 
 #ArtBusiness  #ChicagoBusiness  #FamilyBusiness  #DomainName  #Entrepreneurship  #SuccessStory  #BusinessExit  #OnlineBusiness  #90sBusiness  #RadioInterview  #PerfectDomainName                ]]></description>
            <category>Buying Guides &amp; Best Practices</category>
            <category>Podcast</category>
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            <title><![CDATA[Web3 Domains and the Future of Web2 with Unstoppable's Matthew Gould | Saw.com]]></title>
            <link>https://testsite.sbs/blog/en/podcast/web3-domains-and-the-future-of-web2-with-unstoppables-matthew-gould-saw-com</link>
            <guid>https://testsite.sbs/blog/en/podcast/web3-domains-and-the-future-of-web2-with-unstoppables-matthew-gould-saw-com</guid>
            <pubDate>Wed, 10 Apr 2024 00:00:00 GMT</pubDate>
            <description><![CDATA[I recently met with the CEO and Co-Founder of Unstoppable Domains. I got to sit down with Matt for the first time at the ICANN conference in Puerto Rico. I admit I did not know much about Unstoppable and haven’t invested a lot of time in Web3 domains in general because I felt like it was a money grab; after our meeting, I have to say what I have heard about, and from Matt, I am impressed. They have big plans and big goals. They certainly do not fly by night….Unstoppable Domains is awaiting approval from ICANN to become a registrar, plans to invest in the next round of GTLDs, and is innovating. They are invested in this industry and plan on being here for good. Matt and I discuss his story, Crypto, Web 3 collissions with other Web3 extensions, Web 2 collissions with web 3 when the GTLD auctions come around in 3 years, and I Hit him with some challenging questions, concerns and objections about Web3 in general. For instance, I asked about the potential for domain squatting and how they plan to prevent it, as well as their strategy for dealing with potential legal issues. Why only charge one year? What are you going to do if another namespace starts a matching extension and another entity wins the auction for the same extension? This is a question that is particularly relevant given the upcoming GTLD auctions in 3 years. These auctions could potentially lead to a proliferation of similar extensions, which could pose a challenge for Unstoppable Domains. What do browsers like Safari, Chrome or Firefox say about your extensions? How do I contact a registrant? Have you ever considered tokenizing Unstoppable? Domain Lending? About Jeffrey: Jeffrey M. Gabriel is the founder of Saw.com, a boutique brokerage that specializes in acquiring, selling, and appraising domains. With over 14 years of experience in the domain industry, Jeffrey has a proven track record of closing multimillion-dollar deals and delivering exceptional value to his clients. Jeffrey&apos;s core competencies include remote team management, online marketing, and strategy. He is passionate about helping businesses and individuals achieve their online goals and dreams. He has been involved in some of the most notable domain sales in history, such as Ai.com, Sex.com, and Poker.org. He is also a Guinness World Record holder and a frequent speaker and writer on domain-related topics. Follow us on social media: 
 Facebook:    / sawcom   
 LinkedIn:    / saw-com   
 Twitter:    / sawsells                  ]]></description>
            <category>Industry News &amp; Trends</category>
            <category>Podcast</category>
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      <media:title type="plain">Web3 Domains and the Future of Web2 with Unstoppable&apos;s Matthew Gould | Saw.com</media:title>
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            <title><![CDATA[Data + Data + Data = Relevance with Daniel from DomainsBot]]></title>
            <link>https://testsite.sbs/blog/en/podcast/data-data-data-relevance-with-daniel-from-domainsbot</link>
            <guid>https://testsite.sbs/blog/en/podcast/data-data-data-relevance-with-daniel-from-domainsbot</guid>
            <pubDate>Wed, 03 Apr 2024 00:00:00 GMT</pubDate>
            <description><![CDATA[I attended ICANN a few weeks ago, and ran into my friend Daniel Ruzzini Mejia from DomainsBot. If you are not familiar with his company they specialize in data from the domain industry. He uses that data to provide a suite of products, one that is search results for registrars, and brand protection. His journey from basement coding to overcoming cancer while revolutionizing domain name search tools is not just inspiring; it&apos;s a testament to the adaptability and resilience we celebrate in our industry. About Jeffrey: 
 Jeffrey M. Gabriel is the founder of Saw.com, a boutique brokerage that specializes in acquiring, selling, and appraising domains. With over 14 years of experience in the domain industry, Jeffrey has a proven track record of closing multimillion-dollar deals and delivering exceptional value to his clients. Jeffrey&apos;s core competencies include remote team management, online marketing, and strategy. He is passionate about helping businesses and individuals achieve their online goals and dreams. He has been involved in some of the most notable domain sales in history, such as Ai.com, Sex.com, and Poker.org. He is also a Guinness World Record holder and a frequent speaker and writer on domain-related topics. Follow us on social media: 
 Facebook:  https://www.facebook.com/sawcom/ 
 LinkedIn:  https://www.linkedin.com/company/saw-... 
 Twitter:  https://twitter.com/sawsells                ]]></description>
            <category>Industry News &amp; Trends</category>
            <category>Podcast</category>
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            <title><![CDATA[The Legal Labyrinth: Domain Mastery With John Berryhill and Homage to Howard Neu | Saw.com]]></title>
            <link>https://testsite.sbs/blog/en/podcast/the-legal-labyrinth-domain-mastery-with-john-berryhill-and-homage-to-howard-neu-saw-com</link>
            <guid>https://testsite.sbs/blog/en/podcast/the-legal-labyrinth-domain-mastery-with-john-berryhill-and-homage-to-howard-neu-saw-com</guid>
            <pubDate>Thu, 21 Mar 2024 00:00:00 GMT</pubDate>
            <description><![CDATA[Gather &apos;round as we honor the impactful contributions of legal luminaries John Berryhill and the late Howard Neu in the domain name and trademark arenas. Their legacies have left indelible marks on the industry. I invite you to join me as I share a decade of trials and triumphs alongside John, recounting tales from the trenches of domain disputes. These stories are sure to enlighten even the most seasoned domain investors and trademark enthusiasts.Our journey isn&apos;t just a reflection on the past; it&apos;s a treasure trove of timeless wisdom for navigating the complex dance of intellectual property law. Embark with us on a journey through the meticulous world of domain brokerage, where every contract clause can be a minefield and every negotiation a ballet of wit and foresight. My tenure at Uniregistry, tending to Frank Schilling&apos;s vast domain garden, has provided invaluable lessons. From crafting strategic defenses in UDRP disputes to ensuring seamless legal processes, this episode is a masterclass in safeguarding your digital assets with the precision of a seasoned broker. Concluding on a reflective note, we weave through the academic corridors that shaped our professional ethos, from the University of Delaware to Widener University, and the unexpected ways these institutions intertwine with the evolution of the internet. Join us as we dissect the battle for bodacious domain names and explore the surprising cultural clashes in international law, all in an episode that&apos;s as educational as it is entertaining. About Jeffrey: Jeffrey M. Gabriel is the founder of Saw.com, a boutique brokerage that specializes in acquiring, selling, and appraising domains. With over 14 years of experience in the domain industry, Jeffrey has a proven track record of closing multimillion-dollar deals and delivering exceptional value to his clients. Jeffrey&apos;s core competencies include remote team management, online marketing, and strategy. He is passionate about helping businesses and individuals achieve their online goals and dreams. He has been involved in some of the most notable domain sales in history, such as Ai.com, Sex.com, and Poker.org. He is also a Guinness World Record holder and a frequent speaker and writer on domain-related topics. Follow us on social media: 
 Facebook:    / sawcom   
 LinkedIn:    / saw-com   
 Twitter:    / sawsells                  ]]></description>
            <category>Legal &amp; Policy</category>
            <category>Podcast</category>
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            <title><![CDATA[Let's Embark On An Entrepreneurial Odyssey With Braden Pollock | Saw.com]]></title>
            <link>https://testsite.sbs/blog/en/podcast/lets-embark-on-an-entrepreneurial-odyssey-with-braden-pollock-saw-com</link>
            <guid>https://testsite.sbs/blog/en/podcast/lets-embark-on-an-entrepreneurial-odyssey-with-braden-pollock-saw-com</guid>
            <pubDate>Wed, 13 Mar 2024 00:00:00 GMT</pubDate>
            <description><![CDATA[Embark on an entrepreneurial odyssey with Braden Pollock, a domain investment virtuoso and serial entrepreneur whose stories could fill volumes. Starting with humble beginnings in vending machines, Braden&apos;s journey includes milestones like the sale of Smart Start and a 20-year tenure at Legal Brand Marketing. His narrative weaves together trials, triumphs, and savvy pivots that define a true business maven. Join us as we delve into the strategies behind building a formidable domain portfolio, Braden&apos;s knack for spotting investment opportunities, and his philanthropic endeavors. Strap in for a discussion on running multiple businesses and the art of domain investing with Braden at the helm. His keen eye for market demands has led him to manage a diverse set of ventures, from automotive shops to real estate, while maintaining a finger on the pulse of his companies without getting bogged down in the daily grind. Braden&apos;s post-sale business playbook is a masterclass in diversification, showcasing his involvement in angel investing and the exciting world of the shaving industry. For Braden, the end of one venture is just the beginning of the next. In our final act, glean insights from a titan of startup investment and the domain industry. Braden shares tips on pricing domain names, evaluating startups for investment, and nurturing relationships with venture capital firms. As Braden recounts his globe-trotting tales from industry events and domain conferences, he emphasizes the importance of in-person networking and the strategies that have kept him at the forefront of domain investing trends. This episode isn&apos;t just a conversation—it&apos;s a masterclass in the entrepreneurial journey from a man who&apos;s lived it all. About Saw.com We’re passionate about digital assets here at Saw.com. It’s our mission to create a transparent environment where you know what’s happening with every step of your domain sale or acquisition (and secure the best possible price!) About Jeffrey: Jeffrey M. Gabriel is the founder of Saw.com, a boutique brokerage that specializes in acquiring, selling, and appraising domains. With over 14 years of experience in the domain industry, Jeffrey has a proven track record of closing multimillion-dollar deals and delivering exceptional value to his clients. Jeffrey&apos;s core competencies include remote team management, online marketing, and strategy. He is passionate about helping businesses and individuals achieve their online goals and dreams. He has been involved in some of the most notable domain sales in history, such as Ai.com, Sex.com, and Poker.org. He is also a Guinness World Record holder and a frequent speaker and writer on domain-related topics. Follow us on social media: 
 Facebook:    / sawcom   
 LinkedIn:    / saw-com   
 Twitter:    / sawsells                 ]]></description>
            <category>Brand Building with Domains</category>
            <category>Podcast</category>
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            <title><![CDATA[Exploring the Potential of AI Domain Names: Expert Advice and Insights | Saw.com]]></title>
            <link>https://testsite.sbs/blog/en/podcast/exploring-the-potential-of-ai-domain-names-expert-advice-and-insights-saw-com</link>
            <guid>https://testsite.sbs/blog/en/podcast/exploring-the-potential-of-ai-domain-names-expert-advice-and-insights-saw-com</guid>
            <pubDate>Mon, 04 Mar 2024 00:00:00 GMT</pubDate>
            <description><![CDATA[https://www.youtube.com/watch?v=pb9smSo04ZQ Interested in the power of AI domain names for your business or investment? Tune in to our latest episode featuring Vince Cate! Vince shares his unique journey and deep dives into registry statistics, providing valuable insights for potential registrants considering a dot AI domain. Get all your questions answered and gain the knowledge you need to make informed decisions. About Saw.com We’re passionate about digital assets here at Saw.com. It’s our mission to create a transparent environment where you know what’s happening with every step of your domain sale or acquisition (and secure the best possible price!) About Jeffrey: Jeffrey M. Gabriel is the founder of Saw.com, a boutique brokerage that specializes in acquiring, selling, and appraising domains. With over 14 years of experience in the domain industry, Jeffrey has a proven track record of closing multimillion-dollar deals and delivering exceptional value to his clients. Jeffrey&apos;s core competencies include remote team management, online marketing, and strategy. He is passionate about helping businesses and individuals achieve their online goals and dreams. He has been involved in some of the most notable domain sales in history, such as Ai.com, Sex.com, and Poker.org. He is also a Guinness World Record holder and a frequent speaker and writer on domain-related topics. Follow us on social media: 
 Facebook:    / sawcom   
 LinkedIn:    / saw-com   
 Twitter:    / sawsells                  ]]></description>
            <category>Legal &amp; Policy</category>
            <category>Podcast</category>
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      <media:title type="plain">Exploring the Potential of AI Domain Names: Expert Advice and Insights | Saw.com</media:title>
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            <title><![CDATA[Selling Million Dollar Domains and Overcoming the Hardest Objections with Broker Brooke Hernandez]]></title>
            <link>https://testsite.sbs/blog/en/podcast/selling-million-dollar-domains-and-overcoming-the-hardest-objections-with-broker-brooke-hernandez</link>
            <guid>https://testsite.sbs/blog/en/podcast/selling-million-dollar-domains-and-overcoming-the-hardest-objections-with-broker-brooke-hernandez</guid>
            <pubDate>Thu, 29 Feb 2024 00:00:00 GMT</pubDate>
            <description><![CDATA[Listen to the Domain Broker that has sold millions of dollars worth of domains, including, but not limited to, Bunny.com, Ollie.com, Pin.com, Anatomy.com, Spill.com, and countless others. Hear Saw.com Broker Brooke overcome some of the hardest objections we come across as Domain Brokers and what it has been like working with yours truly for over a decade! - Poor gal! She can be contacted at: 
 Brooke at Saw.com    / brookehernandez    #domains  #entrepreneurship  #sawsells  #sawcom  #brookehernandez  #buydomains  #giddyup  #uncomfortable                ]]></description>
            <category>Selling Strategies and Tips</category>
            <category>Podcast</category>
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      <media:title type="plain">Selling Million Dollar Domains and Overcoming the Hardest Objections with Broker Brooke Hernandez</media:title>
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            <title><![CDATA[Chuck Aikens: Mastering Domain Sales Strategies to Fortune 100 Companies and Maximizing AI Benefits]]></title>
            <link>https://testsite.sbs/blog/en/podcast/chuck-aikens-mastering-domain-sales-strategies-to-fortune-100-companies-and-maximizing-ai-benefits</link>
            <guid>https://testsite.sbs/blog/en/podcast/chuck-aikens-mastering-domain-sales-strategies-to-fortune-100-companies-and-maximizing-ai-benefits</guid>
            <pubDate>Thu, 29 Feb 2024 00:00:00 GMT</pubDate>
            <description><![CDATA[Chuck Isaac Aikens, the innovative mind behind Tymoo and the former visionary at the helm of Volume 9 Media. Chuck will take us through his compelling journey, starting with how he harnessed an obscure SEO tactic to skyrocket his career at a major banking institution and evolve into a prominent figure in the digital marketing landscape. His expertise has led him to work with behemoths such as Volkswagen, Dish Network, among others. In a candid segment, we&apos;ll dive into the intricacies of a complex transaction — my own unsuccessful bid to sell HYBRID.com to Volkswagen. Chuck will offer a retrospective analysis, providing rich, insider knowledge on how he would approach such a high-stakes domain acquisition with a corporate giant like VW. He&apos;ll break down the decision-making labyrinth, identify the pivotal players — whether it&apos;s engaging with the marketing department, consulting with the agency of record, or collaborating with the web agency — and outline the expected timeline for completing such deals. Further, the conversation will pivot to Chuck&apos;s expert analysis of the ever-evolving Google search algorithms, and we&apos;ll unpack the symbiotic relationship between artificial intelligence and human creativity in content generation. As we approach the end of the episode, we&apos;ll dive down the rabbit hole discussing artificial intelligence with Chuck as our guide. He&apos;ll unveil intriguing facts about AI, revealing how this transformative technology not only augments the services he provides to his clients but also how it has revolutionized his business practices. Join us for an exploration of the intersection between technology, marketing, and human ingenuity on the Uncomfortable Podcast — it&apos;s set to be a thought-provoking session that peers into the future of digital marketing and beyond. Let’s dive into the details and discover the untapped potential of these powerful tools in today&apos;s digital-driven world. You can contact Chuck at www.tymoo.com Or on Linkedin:  / chuckaikens   #domains   #domainnames  #entrepreneurship  #sawcom  #sawsells  #tymoo  #chuckaikens  #giddyup                ]]></description>
            <category>Selling Strategies and Tips</category>
            <category>Podcast</category>
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      <media:title type="plain">Chuck Aikens: Mastering Domain Sales Strategies to Fortune 100 Companies and Maximizing AI Benefits</media:title>
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            <title><![CDATA[The Marathon Mindset with Domain Shane Cultra]]></title>
            <link>https://testsite.sbs/blog/en/podcast/the-marathon-mindset-with-domain-shane-cultra</link>
            <guid>https://testsite.sbs/blog/en/podcast/the-marathon-mindset-with-domain-shane-cultra</guid>
            <pubDate>Thu, 29 Feb 2024 00:00:00 GMT</pubDate>
            <description><![CDATA[https://www.youtube.com/watch?v=b_Rqr13Y99A Stepping out of the greenhouse and into the world of domain investing, Shane Cultra, known in the digital realm as Domain Shane, shares his story from running a nursery to stock trading to building a domain portfolio. His background in trading taught him the hard way about risk and resilience; Shane&apos;s story is a series of lessons on pivoting careers, embracing discomfort, and the sheer grit it takes to be successful. As we peel back the curtain on the domain investing industry, we provide an insider&apos;s perspective on the ethics of domain brokering, email, and automated auction bidding. Tune in for an episode that promises more than just domains—it&apos;s some life lessons in business, life and his relentless pursuit of excellence. #domains  #entrepreneurship  #sawsells  #sawcom  #brookehernandez  #buydomains  #giddyup  #uncomfortable  #DSAD  #DomainShane  #PlantATree                ]]></description>
            <category>Brand Building with Domains</category>
            <category>Podcast</category>
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      <media:title type="plain">The Marathon Mindset with Domain Shane Cultra</media:title>
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            <title><![CDATA[High Stakes and Handshakes - My Trip to the ICA Conference]]></title>
            <link>https://testsite.sbs/blog/en/podcast/high-stakes-and-handshakes-my-trip-to-the-ica-conference</link>
            <guid>https://testsite.sbs/blog/en/podcast/high-stakes-and-handshakes-my-trip-to-the-ica-conference</guid>
            <pubDate>Wed, 24 Jan 2024 00:00:00 GMT</pubDate>
            <description><![CDATA[This week, I take you along for my trip to the Internet Commerce Association meeting in beautiful Las Vegas, Nevada. I will share my experience, who I met, and what we did during this conference. If you are serious about being part of the domain industry, I will answer the question, &quot;Why should I join the Internet Commerce Association?&quot; I peel back the curtain on the heady mix of anticipation, achievement, and admiration that fuels our domain industry community. Hear about the camaraderie that only events like this can foster. From the echoes of laughter during a magician&apos;s mind-bending performance to insightful chats with industry gurus and mixers, this whirlwind experience is one for the books. So join me, and let&apos;s recount the tales of triumph, the words of wisdom, and a heartfelt farewell that made this conference unforgettable! Join the ICA:  http://internetcommerce.org/join #sawcom   #sawsells   #domains   #domainnames   #ica   #icadomains                ]]></description>
            <category>Industry News &amp; Trends</category>
            <category>Podcast</category>
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      <media:title type="plain">High Stakes and Handshakes - My Trip to the ICA Conference</media:title>
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            <title><![CDATA[Mike Mann: from founding BuyDomains to Sex.com to DomainMarket and leveraging AI to grow business.]]></title>
            <link>https://testsite.sbs/blog/en/podcast/mike-mann-from-founding-buydomains-to-sex-com-to-domainmarket-and-leveraging-ai-to-grow-business</link>
            <guid>https://testsite.sbs/blog/en/podcast/mike-mann-from-founding-buydomains-to-sex-com-to-domainmarket-and-leveraging-ai-to-grow-business</guid>
            <pubDate>Wed, 17 Jan 2024 00:00:00 GMT</pubDate>
            <description><![CDATA[Mike Mann has been a significant figure in the domain industry from as early as the mid-1990s, playing a pivotal role in shaping several leading brands and innovations that have shaped our industry today. His ventures range from BuyDomains, DomainMarket.com, Sex.com, The .CO Domain Extension, SEO.com, Phone.com and countless others. Throughout it all Mike&apos;s dedication to philanthropy remained steadfast. Through his work with non-profits like Grassroots.org and Make Change, he has consistently devoted efforts to uplift others. Join us today to hear us talk about founding Buydomains, building 200,000 domain portfolio, keeping or deleting domains, one of his most recent sales, and we even negotiate over a domain that one of our clients wants to buy. #mikemann   #domainmarket   #domains   #sawcom   #sawsells   #giddyup   #entrepreneurship   #uncomfortable                ]]></description>
            <category>Brand Building with Domains</category>
            <category>Podcast</category>
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      <media:title type="plain">Mike Mann: from founding BuyDomains to Sex.com to DomainMarket and leveraging AI to grow business.</media:title>
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            <title><![CDATA[From Google PM to Entrepreneur: Darragh Meaney's Journey Starting OnMe and Buying the Domain]]></title>
            <link>https://testsite.sbs/blog/en/podcast/from-google-pm-to-entrepreneur-darragh-meaneys-journey-starting-onme-and-buying-the-domain</link>
            <guid>https://testsite.sbs/blog/en/podcast/from-google-pm-to-entrepreneur-darragh-meaneys-journey-starting-onme-and-buying-the-domain</guid>
            <pubDate>Thu, 11 Jan 2024 00:00:00 GMT</pubDate>
            <description><![CDATA[Follow Darragh Meaney&apos;s bold journey from Google Product Manager role to entrepreneur at  OnMe.com  in our latest episode, where he shares lessons from his transitions through Credit Suisse, Google, and the rocky road of startup life. Delve into his candid story of overcoming challenges, and discover the human and analytical sides of building a trusted brand and a successful business. Why he chose the domain name ONME.com. #domains   #entrepreneurship   #sawcom   #sawsells   #onme   #giftcards   #prepaidcards                ]]></description>
            <category>Brand Building with Domains</category>
            <category>Podcast</category>
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      <media:title type="plain">From Google PM to Entrepreneur: Darragh Meaney&apos;s Journey Starting OnMe and Buying the Domain</media:title>
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            <title><![CDATA[Startup Mastery Unveiled: .CLUB's Founder, Colin Campbell on Entrepreneurship Triumphs and Trials]]></title>
            <link>https://testsite.sbs/blog/en/podcast/startup-mastery-unveiled-clubs-founder-colin-campbell-on-entrepreneurship-triumphs-and-trials</link>
            <guid>https://testsite.sbs/blog/en/podcast/startup-mastery-unveiled-clubs-founder-colin-campbell-on-entrepreneurship-triumphs-and-trials</guid>
            <pubDate>Wed, 20 Dec 2023 00:00:00 GMT</pubDate>
            <description><![CDATA[Startup Mastery Unveiled: .CLUB&apos;s Founder, Colin Campbell on Entrepreneurship Triumphs and Trials and his Book &apos;Start, Scale, Exit, Repeat&apos;. 00:00  - GTLD Business/New Extensions – Partnerships Are the Key 
 05:00  – GTLD Auction Strategy 
 6:30  – How to shift from HANDS on Entrepreneur (ALL HATS) to Strategic Visionary 
 13:00  – Shutting down a profitable business to chase a new idea 
 19:00  – AI and Domain Investing 
 32:00  – Building Hostopia and .CLUB 
 38:00  Catching “The Wave” 
 42:00  GTLD/CCTLD Pricing Pros and Cons 
 57:00  FINDING YOUR X FACTOR 
 01:10:00  – START SCALE EXIT REPEAT Colin and I discuss the domain industry, and his experience with launching, building, selling and yes closing businesses. I ask him some hard questions that I have always wanted answered as an entrepreneur like “How do you go from being the entrepreneur that wears all hats and is a small company to really being the visionary and strategic thinker for the business and taking it to the next level? Learning what YOUR X FACTOR IS. When to pull the plug on a business that isn’t working out. Domains/Ai/GTLDs. You can contact us on buzz@saw.com Saw.com/podcast Uncomfortable.link  Go here to listen to us on Spotify/ApplePodcasts etc., You can contact Colin at his website: www.Startup.Club 
 You can buy his book here:  https://a.co/d/57HOUTd 
 No affiliate earnings here….. #domains   #domainnames   #entrepreneurship   #GTLD   #NTDLS   #CLUB   #startups                ]]></description>
            <category>Brand Building with Domains</category>
            <category>Podcast</category>
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      <media:title type="plain">Startup Mastery Unveiled: .CLUB&apos;s Founder, Colin Campbell on Entrepreneurship Triumphs and Trials</media:title>
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            <title><![CDATA[Brent Payne]]></title>
            <link>https://testsite.sbs/blog/en/podcast/brent-payne</link>
            <guid>https://testsite.sbs/blog/en/podcast/brent-payne</guid>
            <pubDate>Wed, 13 Dec 2023 00:00:00 GMT</pubDate>
            <description><![CDATA[Hear the personal journey of Brent Payne, where he takes us from SEO in 1997 to today, and his personal story that has taught him not to put all his eggs in one basket and how to recover from an 80% revenue loss in his business. This is a great one that hits home! #domains   #domainnames   #seo   #entrepreneurship   #sawsells   #sawcom   #uncomfortable brent@loud.us 
 https://www.loud.us/ai-tools 0:00  The Sales Pit – Breaking Through – Amazon 
 9:00  Cutting Your Teeth in Sales – The Pay Cut 
 12:00  #50 Salesperson to #1 Using SEO 
 25:00  Newspaper Decline – Working at the Tribune 
 30:00  Why is Google Search Getting Worse? 
 35:00  The New York Times, SEO – Hudson River Plane Crash 
 45:00  Google Analytics/Chrome 
 50:00  Going Out on My Own – Killing It! 
 51:00  Then losing 80% of My Revenue 
 55:00  HELL 
 1:00:00  AI in SEO 
 1:05:12  AI in Content Creation and SEO 
 1:16:01  Maximizing ROI Through Podcast Content                ]]></description>
            <category>Brand Building with Domains</category>
            <category>Podcast</category>
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      <media:title type="plain">Brent Payne</media:title>
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            <title><![CDATA[Uncomfortable Podcast - Navigating Domain Brokerage in China: With Kris Hou]]></title>
            <link>https://testsite.sbs/blog/en/podcast/uncomfortable-podcast-navigating-domain-brokerage-in-china-with-kris-hou</link>
            <guid>https://testsite.sbs/blog/en/podcast/uncomfortable-podcast-navigating-domain-brokerage-in-china-with-kris-hou</guid>
            <pubDate>Wed, 06 Dec 2023 00:00:00 GMT</pubDate>
            <description><![CDATA[https://www.youtube.com/watch?v=2DcqkyZnAbs In this episode, the focus is on how cultural nuances impact business practices in China, specifically in the domain name industry. Kris Hou, an experienced Domain Broker, best known for domain sales such as Perfect.com, KE.com, Virtual.com, and many more shares his insights based on his seven years of experience and millions of dollars in domain sales. We discuss Chinese buying behaviors, particularly their preference for one-word or multi numbered .com domains, and how these cultural differences can complicate negotiations. Kris can be contacted at: Kris@Saw.com #domains   #domainbrokerage   #china   #sawcom   #sawsells 0:00  Chinese Domain Buying and Cultural Significance 
 8:00  The deep meaning of numbers in Chinese culture 
 17:00  Time to roll the dice 
 23:57  Domain Name Value and Meanings 
 40:38  Domain Ownership and Cultural Differences 
 51:51  Implications of Tesla&apos;s Internet Connectivity]]></description>
            <category>Selling Strategies and Tips</category>
            <category>Podcast</category>
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      <media:title type="plain">Uncomfortable Podcast - Navigating Domain Brokerage in China: With Kris Hou</media:title>
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            <title><![CDATA[Mike Cyger]]></title>
            <link>https://testsite.sbs/blog/en/podcast/mike-cyger</link>
            <guid>https://testsite.sbs/blog/en/podcast/mike-cyger</guid>
            <pubDate>Wed, 29 Nov 2023 00:00:00 GMT</pubDate>
            <description><![CDATA[Mike Cyger is a quintessential serial entrepreneur who bravely leaped into self-employment, leaving the security of a Fortune 500 career behind. Contrary to what some may believe, despite what many might assume has been only a road to success, he has encountered his fair share of challenges. Remarkably, he has sold the same company not once but twice and has successfully established well-known industry brands, Domain Academy and Domain Sherpa, among other significant achievements. Mike can be contacted at @MichaelCyger on X #Domains   #DomainNames   #Entrepreneurship   #domainsherpa   #domainacademy   #sawcom   #sawsells 0:00  Intro 
 1:00  The Leap of faith 
 7:00  His 30s Investments and What he Learned 
 10:00  Picking Domains/Domain Industry 
 13:30  Internet Publishing is “The best business in the world” 
 16:00  Birds Fly - Deals Blow Up 
 20:00  Take 2 
 24:00  Working With The Government 
 31:00  Hitting the numbers and it still went bad. 
 39:00  Selling Business Again 
 41:00  The App Business 
 44:00  Domain Sherpa/Domain Academy 
 1:00:00  Domain Name Sales/Uniregistry 
 1:07:00  Insider.Email – New Product Launch 
 1:10:00  Using Ai for Development 
 1:15:00  Voice.com 
 1:22:00  NamesCon                ]]></description>
            <category>Brand Building with Domains</category>
            <category>Podcast</category>
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            <title><![CDATA[Ammar Kubba]]></title>
            <link>https://testsite.sbs/blog/en/podcast/ammar-kubba</link>
            <guid>https://testsite.sbs/blog/en/podcast/ammar-kubba</guid>
            <pubDate>Wed, 15 Nov 2023 00:00:00 GMT</pubDate>
            <description><![CDATA[Ammar Kubba is a serial entrepreneur with an impressive track record of launching and investing in numerous companies and domains. These include well-known brands such as TrafficZ, DomainTools, Aftermarket.com, Beer.com, and LyfeFuel. Ammar has faced significant challenges throughout his journey, including overcoming debt and navigating the ever-changing business landscape. Not only has Ammar achieved financial success, but he has also found fulfillment in his personal life through the practice of stoicism and his passion for pickleball. His story inspires aspiring entrepreneurs and serves as a testament to the rewards of dedication, resilience, and a balanced approach to life. 0:00 Introduction/College Years 
 8:00 Law school/Student Loans 
 10:00 Chris 
 14:00 Choosing Internet/Domains over nutrition 
 19:00 Choices 
 22:00 Traffic Z, Google and the tour that turned into the feed 
 30:00 The Marchex Offer / Exponential Growth of Traffic Z 
 40:00 DomainTools Purchase / Conference Business / Aftermarket.com 
 49:00 Crossroads? 
 57:00 Using premium domains vs. not so premium does it really help? 
 1:04:00 Top 3 have to haves when investing in a startup 
 1:07:00 How to deal with stressful situations and life’s challenges 
 1:20:00 The Bootlegger                ]]></description>
            <category>Brand Building with Domains</category>
            <category>Podcast</category>
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      <media:title type="plain">Ammar Kubba</media:title>
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            <title><![CDATA[Michael Gilmour]]></title>
            <link>https://testsite.sbs/blog/en/podcast/michael-gilmour</link>
            <guid>https://testsite.sbs/blog/en/podcast/michael-gilmour</guid>
            <pubDate>Wed, 08 Nov 2023 00:00:00 GMT</pubDate>
            <description><![CDATA[Michael is a seasoned entrepreneur and writer, holding degrees in Computer Science and Electronics. He has made significant contributions to the tech industry, including being one of the pioneers in Ecommerce and creating one of the world&apos;s first CRMs. Additionally, Michael served as the Vice Chairman of the Australian Internet Industry Association, where he played a crucial role in shaping policies related to privacy standards, cyber-crime, copyright, and online advertising standards. Over the past two decades, Michael has been actively involved in investing in domain names as valuable assets. He co-founded ParkLogic, a domain monetization company, further establishing his expertise in this field. https://www.parklogic.com/about-us/contact-us 
 https://twitter.com/Whizzbangsblog 00:00 Using parking data to understand Google share price or upcoming pandemics 
 10:30: Why hasn’t the parking page evolved? 
 13:00: Direct Advertisers Pay between 12-20X Google. 
 16:00: Google 
 20:00: Same feed, slightly different landers, same rev share? What gives? 
 25:00 Why shouldn’t a presidential candidate buy all US low RPM traffic when running for office? 
 30:00 Location, Location, Location – Time, Time, Time 
 40:00 Increasing sales volume 
 43:00 Domain Broker Difference 
 49:00 New Gs – Mike Wins – I lost on .Condos! 
 57:00 We love Domains!                ]]></description>
            <category>Brand Building with Domains</category>
            <category>Podcast</category>
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      <media:title type="plain">Michael Gilmour</media:title>
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            <title><![CDATA[Zak Muscovitch]]></title>
            <link>https://testsite.sbs/blog/en/podcast/zak-muscovitch</link>
            <guid>https://testsite.sbs/blog/en/podcast/zak-muscovitch</guid>
            <pubDate>Wed, 01 Nov 2023 00:00:00 GMT</pubDate>
            <description><![CDATA[He has successfully defended clients in landmark cases such as Toronto.com (2000) and Sweetsuccess.com (2001). He has represented clients from various countries, including China, England, Australia, the United States, Brazil, Turkey, Belgium, South Africa, Korea, and Canada. Zak&apos;s notable achievements include defending Shoes.Biz in the first &quot;.biz&quot; Reverse Domain Name Hijacking case (2002) and Cheaptickets.ca in a CIRA CDRP Complaint (2003). He has also handled international domain name disputes, including the defense of 長江.com (LongRiver.com) against a complaint by Hong Kong billionaire Le Ka Shing. Zak has successfully defended against Google&apos;s claims in the Groovle.com case and resisted two additional UDRP attempts by Google. To become a member of the ICA, you can follow this link: https://www.internetcommerce.org/join/. Saw.com is already a proud member of the organization. Contact Zak: https://www.muscovitch.com/ 
 @DNattorney 0:00 Introduction 2:30 Late 90s – Internet Law did not exist! 3:30 Making the leap into a brand-new field going against huge companies. 9:00 The easy money is not always the way. 14:00 Using your resources to learn as much as you can to be successful. 18:00 Great lawyers immerse themselves in the subject matter. 23:00 More disputes when business is good or when it is bad? 25:00 Early days of the internet 35:00 How is ICANN funded? Versign was paying $250,000 now $55,000,000? 39:00 .NET Contract is guaranteed? 42:00 9 times 13,000,000 = ? 43:00 .ORG, ICANN and the California Attorney General 49:00 This is the way? 50:00 GTLDs 56:00 Random Legal Questions                ]]></description>
            <category>Legal &amp; Policy</category>
            <category>Podcast</category>
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      <media:title type="plain">Zak Muscovitch</media:title>
      <media:description type="html"><![CDATA[]]></media:description>
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            <title><![CDATA[Yoni Belousov]]></title>
            <link>https://testsite.sbs/blog/en/podcast/yoni-belousov</link>
            <guid>https://testsite.sbs/blog/en/podcast/yoni-belousov</guid>
            <pubDate>Wed, 25 Oct 2023 00:00:00 GMT</pubDate>
            <description><![CDATA[Yoni embarked on his journey in the domain business in late 2005, and since then, he has built an impressive portfolio of nearly 100,000 domains. Throughout his career, he has achieved remarkable success, not only in the domain industry but also in crypto, NFTs, and real estate. Yoni&apos;s journey began in affiliates, then expanded to traffic domains, and eventually led him to focus on premium generics. Along the way, he has come to understand that change and failure are inevitable aspects of being an entrepreneur, and he has embraced these constants as opportunities for growth. https://original.com/contact Introduction 4:35 Modest Beginnings – Affiliates 8:00 Knocking it out of the park with 10s of dollars a month to zero. 10:00 Growing to six figures a month in revenue to watch it decline 75% then 98%. 20:00 Coco Islands - CC Domains – Verisign Flip 30:00 Kevin and Chinese markets - - Marchex! 40:00 What would you do today? 44:00  http://SelfieStick.com 1:05 Cutting Bait – Focusing on what you are good at. 1:12 Optimizing his portfolio – Words of Wisdom – Liquidity 1:25 Bot Bidding Big Wins - Big Mistakes 1:35 Peekaboo! – The Snapchat Story – Many more opportunities]]></description>
            <category>Brand Building with Domains</category>
            <category>Podcast</category>
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      <media:title type="plain">Yoni Belousov</media:title>
      <media:description type="html"><![CDATA[]]></media:description>
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            <title><![CDATA[How to Buy a Domain Name That is Already Taken]]></title>
            <link>https://testsite.sbs/blog/en/articles/how-to-buy-a-domain-that-is-taken</link>
            <guid>https://testsite.sbs/blog/en/articles/how-to-buy-a-domain-that-is-taken</guid>
            <pubDate>Sat, 08 Jul 2023 00:00:00 GMT</pubDate>
            <description><![CDATA[You have started on a new venture, building a business or rebranding. Now it is time to  buy a domain  that will help you reach your business goals. There is only one problem. The perfect domain you want is taken and registered by someone else. What do you do? You have a few options.  Either choose an alternative domain for your business or figure out a way to purchase the domain that is taken. If you are determined to acquire this domain, you have come to the right place. Today we will discuss step by step how to acquire an already registered domain. Additionally, why it is important to acquire the first choice .com domain. Here is the Saw.com guide to purchasing a domain name that is already taken. Purchasing a Domain From Someone Working with a domain broker  can simplify the process since they handle the bulk of the heavy lifting for you. Domain brokers are industry experts who can help you find the perfect domain and negotiate a fair price with the current owner. They leverage years of experience to provide valuable market insights and can set your expectations for negotiations. Reputable domain brokers can also assist with transferring ownership and ensure that all legal requirements are met , saving you both time and money in the long run. Here is our step by step process: 1. See How the Domain is Being Used The first step is to visit the domain. How is it being used? Is it a real website? Has it been updated in the past couple of  years? Start by visiting Archive.org to look at previous screenshots of what was on the site so you can see what it was use for. You can use various online tools to  appraise the value  and negotiate with the owner of the domain for a fair price. If it is just a placeholder that is not being used as a website, you will most likely be able to acquire the domain. The owner will likely be willing to sell, and possibly at a lower price. 2. Find the Domain Owner This can sometimes be a difficult part of the process. The first step is to conduct a “WHOIS” search. This will provide some information about the domain, such as: When the domain was registered     Who registered the domain     When the domain expires   However, a WHOIS search does not always work. Some domain owners purchase privacy protection, which means their names and information will not come up when searched.  In this case, you have to do more work to find the domain owner. When buying an established domain name from someone else, it’s vital to research the seller and their portfolio.  A reputable seller should have a track record of successful sales and positive feedback from previous buyers.  Because there are so many scammers on the internet, it’s a good idea to make sure you’re dealing with a legitimate owner with the legal right to sell the domain. Use LinkedIn, Facebook, and other social media channels to validate the seller’s identity. Consider using an escrow service for more security and peace of mind during the transaction process. Take your time. Do your due diligence to ensure a successful purchase and transfer of ownership without any issues down the line. 3. Come Up with a Budget Before contacting the owner, you must determine a budget. Specifically, the highest offer you are willing to make. If you are unsure about your budget, use a  domain appraisal  service. Additionally, understand the factors that go into the  price of a domain : Length : 3-4 letter domains are usually the most expensive. Memorability:  Easy to spell and memorable domains are usually more expensive. Brandability:  Easily brandable to a business. Age : Generally, the longer a domain has been registered, the more it will cost. Industry : Domains with popular industry keywords are more valuable because they tend to rank higher on search engines. Once you have educated yourself on domain appraisal and have set a budget, you are ready to negotiate. 4. Contact the Owner If your WHOIS search was successful, you have two options when contacting the domain owner. Either reaching out directly via email, or using a domain brokerage service to reach out to the owner on your behalf. If you reach out directly, send a polite email offering to purchase the domain name. Keep it brief with an introduction to who you are and maybe an initial offer. If you use a domain brokerage service like Saw.com, a broker will reach out to the owner and handle all communication and negotiation for you. 5. Negotiate When negotiating with a domain seller, it’s crucial to do your research and have a clear budget in mind. It’s not necessarily about the money you spend on the domain itself, but the value that web address brings to your business. A  formal domain appraisal can give you an idea of value, which helps you with budgeting and what you’re willing to offer. When you find a domain you want to make an offer on, remember:  premium domain names  (keywords, easy-to-remember, etc.) can easily sell for tens or hundreds of thousands. Bu t it’s possible to purchase many domains for under $3,000 . Regardless of what you’re looking to buy, have a budget in mind before you begin negotiations. This saves everyone’s time. Actionable Steps for Negotiation Follow these steps to help you achieve the desired outcome : Research the domain name&apos;s history  and previous sales to give you an idea of what to expect as you negotiate. Determine a budget  and make an initial offer that is lower than your maximum budget to give you room for negotiation. The seller may be fielding multiple offers, so you want to grab attention but avoid going straight to top dollar. Be respectful and polite  in all communications with the seller. If you’re rude, you’ll get skipped over in favor of another buyer. Consider offering additional incentives , such as a quick close or a testimonial can sweeten the deal in your favor. Remember that successful negotiation often involves  finding a win-win solution  for both parties involved. You’re also free to make multiple offers on different domains, so you’ve got options. 6. Confirm the Sale and Transfer Ownership Get the terms of purchase, how the domain will be transferred, escrow and any other laws that apply to the sale in writing. This can be complicated to do alone. We suggest hiring an attorney to make the process smoother, and ensure you are protected. The seller should initiate the transfer process, which requires them to unlock the domain and provide an authorization code. Names registered within the last 60 days cannot be transferred per  ICAAN rules , so be sure you know which registrar you want to use ahead of time. Some registrars may require additional steps to transfer ownership, such as confirming your contact information or verifying your identity. The easiest way to ensure you get a smooth domain transfer is to familiarize yourself with your registrar’s requirements. If the domain is already with the registrar you want to use (it’s already with GoDaddy, and you plan on using GoDaddy, too), the process isn’t as tedious. Unfortunately, the internet is full of people looking to take advantage of unsuspecting business owners.  To protect yourself: Examine historical records  to see what kind of website used to be associated with the name. Verify the authenticity of any documents or agreements  the seller provides before making payment. Use an escrow service  to provide an extra layer of security during the transaction and ensure a smooth transfer process. Once the sale is confirmed,  update the domain’s contact information  and transfer ownership as soon as possible. Frequently Asked Questions Should I Purchase A Different TLD Domain? No. Sometimes, when businesses can not acquire their first choice .com domain, they choose a different top-level domain (TLD). Why? It is the same domain root, with a cheaper TLD than a .com. The strategy seems to make sense! But, it can hurt you in the future. 
 
 When customers conduct a Google search to find a business, the default is .com. Going with a different TLD, like .net, .biz, .org etc. can make it harder for these customers to find you. Especially if there is the same exact domain registered with a .com already. 
 
 Additionally, this could cause legal trouble with the domain owner of the .com. We suggest investing up front in your first choice domain to get the .com you want. If that does not fit your budget, choose a new domain name. Can you buy domains from people? Yes , you can buy them from the current owners. It is up to the owner to set the price and market the domain for sale. How much does it usually cost to buy a domain name from someone else? The value of a domain name can vary based on many factors. The most important factors determining the value of a domain name are: The domain extension, the length of the domain name, the industry it falls into, and supporting comparable sales. How do I permanently buy a domain? You cannot permanently purchase one.  You can register it for  up to 10 years at a time , with one year being the minimum. The cost is based on the registration length. How do you get a domain name that is taken but not used? You must contact the owner and negotiate the sale . Brokers can help you reach the correct person or company. Ready to Acquire Your Dream Domain? Interested in acquiring a premium domain name for your business? Do you want guidance while building your business? Contact our  domain brokerage  for a  free  consultation! Our team at Saw.com specialize in the acquisition of digital assets, and have over twenty years of experience in the industry. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals. At Saw.com, our mission is to help you be seen online. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you! Get expert advice today!]]></description>
            <category>Buying Guides &amp; Best Practices</category>
            <category>Article</category>
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            <title><![CDATA[How to Transfer a Domain: A Comprehensive Guide]]></title>
            <link>https://testsite.sbs/blog/en/articles/how-to-transfer-a-domain</link>
            <guid>https://testsite.sbs/blog/en/articles/how-to-transfer-a-domain</guid>
            <pubDate>Fri, 07 Jul 2023 00:00:00 GMT</pubDate>
            <description><![CDATA[Are you planning to  buy a domain from someone  and switch your domain registrar? Or maybe you just want to transfer a domain to a new registrar. Whatever the reason, transferring a domain can seem like a daunting task. But don&apos;t worry; we cover everything you need to know. In this blog,  we&apos;ll provide you with a step-by-step guide about how to transfer a domain with ease . From understanding the basics of a domain transfer to finalizing the process, we have detailed everything for you. We&apos;ll also answer some commonly asked questions related to domain transfer so that you can make an informed decision. Be sure to check out our registrar specific guides. How To Transfer a Domain With Godaddy.     How to Transfer a Domain To &amp; From NameCheap   Step 1: Unlock Your Domain To successfully transfer a domain, you must first unlock it with your current domain registrar. Log into your dashboard and navigate to your domain settings to unlock it. Verify all contact info is correct and updated before initializing the domain name transfer process. Domains are locked to prevent unauthorized transfers. Step 2: Obtain the EPP/Auth Code The EPP (Extensible Provisioning Protocol) or Auth-info (authorization-information) code is a unique code required to initiate the transfer. It serves as a password for your domain. Request the code from your current registrar. Step 3: Choose the Right Registrar Research and select a new registrar that meets your needs. Consider factors such as price, customer support, and whether or not they offer web hosting services. Pricing : Compare the transfer fees and renewal rates of different registrars.     Customer support : Look for registrars with responsive and knowledgeable customer support teams.     Two-factor authentication (2FA):  This security feature ensures you’re the account holder by sending a text message to your phone or using an app like Google Authenticator to prevent unauthorized account access. Not all registrars offer this option.     Additional services : Some registrars offer additional services like web hosting, email hosting, and SSL certificates. If you need these services, choose a registrar that provides them.     Ease of use : The registrar&apos;s platform should be user-friendly, especially if you&apos;re new to domain management.   If you&apos;re already established with a registrar you want to use,  skip this step . Step 4: Initiate the Transfer Request Once you&apos;ve selected a new registrar, create an account and start the domain transfer process. You will be prompted to enter the auth-code you obtained earlier. Step 5: Confirm the Transfer Your current provider will send a confirmation email to verify that you initiated the transfer.  Click the link in the email to confirm. Step 6: Wait for the Transfer to Finish Domain transfers may complete within a few hours but could also take up to 10 days. Be patient and monitor your new registrar&apos;s account for updates. Some registrars allow their clients the option to “release” the domain name and instantly transfer the domain to the registrar of their choice. If you don’t see this option, you can create a support ticket and request it. Tips for a Smooth Domain Transfer Experience Ensure your domain is eligible for transfer .  ICANN rules state  the domain must be at least 60 days old and not within 60 days of a previous transfer. Every time you transfer or renew a domain, there is a 60-day change of registrant lock.     Disable WHOIS privacy protection  before initiating the transfer,   as some registrars may require this step.     Make sure your domain does not have any  unpaid fees or pending disputes .     Keep track of your EPP/Auth code . Don&apos;t share it with anyone other than the new registrar. Keep in mind copying and pasting the code may sometimes include unwanted spaces, rendering the code invalid. Some registrars won’t immediately alert you to this, forcing you to wait until five days later when they do the transfer to realize the mistake.     Double-check that your email address is accurate , as it&apos;s crucial for receiving transfer confirmation emails.   Potential Pitfalls to Watch Out For Transfer lock : If the domain was transferred to a different registrar within the last 60 days, you&apos;ll have to wait to start the transfer to a different registrar. Check the  domain&apos;s status  and ensure it&apos;s eligible for transfer.     Incomplete contact information : Inaccurate or incomplete contact information can cause delays or even prevent the transfer from going through. Update your contact details before starting the transfer process.   FAQs What is a domain transfer and why do you need it? A domain transfer is moving a domain name from one registrar to another for varying reasons, such as better deals and customer service. Check eligibility and authorization codes before initiating the process. How to check if your domain is eligible for transfer? To ensure a smooth domain transfer, check if your domain meets the registrar&apos;s eligibility criteria. Factors like recent transfers, holds, or locks and specific extension rules can impact eligibility. Taking the time to confirm eligibility beforehand can prevent delays and complications during the transfer process. Not all registrars support all domain extensions, so it’s important to check that the new registrar will accept your domain extension. Pay special attention to the pricing, as the initial transfer price may be low to lure you in and surprise you at year two and beyond. How long does it take to transfer a domain? The duration of a domain transfer varies depending on factors like the registrar and extension. It can range anywhere from a few hours to 10 days, involving steps like unlocking the domain, obtaining an authorization code, and verifying contact details. Be aware of potential transfer fees by registrars. Transfer fees are generally equal to one year&apos;s domain registration. What is an EPP code, and how do you get it for transfer? An EPP code is a unique code assigned to your domain by its current registrar that you&apos;ll need to transfer it. The process for obtaining the code varies per registrar, but it&apos;s typically available through their account management system or customer support team. Some registrars may require extra steps like disabling privacy protection before giving the EPP code. What is the role of the Domain Name System (DNS) in domain transfer? DNS translates the domain URL into IP addresses and must be updated during a domain transfer. Accurate DNS settings are crucial to avoid website downtime or disruption. DNS propagation takes up to 48 hours, so plan accordingly. Consult your hosting provider or registrar if unsure about DNS and domain transfer.]]></description>
            <category>Domain Transfer Guides</category>
            <category>Article</category>
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            <title><![CDATA[What You Can Do if the Domain You Want is Taken Already]]></title>
            <link>https://testsite.sbs/blog/en/articles/domain-name-taken</link>
            <guid>https://testsite.sbs/blog/en/articles/domain-name-taken</guid>
            <pubDate>Fri, 19 May 2023 00:00:00 GMT</pubDate>
            <description><![CDATA[Are you trying to launch a new website, only to find your desired domain name taken already? It happens often. Many business owners and entrepreneurs face this problem while establishing their online presence. It doesn&apos;t mean you have to come up with another idea immediately.  The first thing you can do is buy it . If that&apos;s not going to work, we have 4 other alternatives. We&apos;ll cover everything you need about availability and  what to do when your ideal domain name is taken . We&apos;ll discuss alternative strategies such as brainstorming a new domain name, making an offer to the current owner, or waiting for the domain name to expire. You can find something that works for your brand even if you don&apos;t walk away with your first choice. Understanding Domain Name Availability If a domain is available, it isn&apos;t currently registered to anyone. If it&apos;s an aged domain, it belonged to someone in the past but wasn&apos;t renewed. If your preferred domain name is already taken,  you cannot use it for your website or online business . It&apos;s frustrating, but you have options. All that matters is your domain is easy to remember and spell and  relevant to your industry or niche . What Does it Mean when a Domain is &quot;Taken?&quot; Finding out that your desired domain name is already taken can be frustrating. When a domain name is considered taken, someone else has registered it for their website. This can happen due to the popularity of certain words or phrases or because someone is squatting on the domain, hoping to sell it for a profit. However, with some creativity and perseverance, there are still options available to secure a quality domain name. If your desired domain name is taken,  you have a few different options to consider . Try different extensions such as .net, .org, or .co instead of .com. Another option is to add words related to your brand or business in the domain name, which may make it more unique and memorable. Additionally, you can negotiate with the current owner or use a domain brokerage service to purchase the domain from them. With some effort and flexibility, getting a great alternative that aligns with your brand goals and vision is possible. Different Types of Domain Names There are three main categories of extensions: Top-level domains  (TLDs) are the most common. They include .com, .org, and .net.     Country-code TLDs  (ccTLDs) are extensions that are specific to a particular country, such as .uk for the United Kingdom or .ca for Canada.     Generic TLDs  (gTLDs) are more specific and include extensions like .app and .shop.   The price will vary based on your TLD and domain registrar.  ICANN rules  state that you can register your domain for anywhere from one to 10 years at a time. Many registrars offer a discount for the first year. If you don&apos;t want to risk losing it, turn on auto-renew so you&apos;ll automatically pay for renewal before your registration expires. Knowing the differences between TLDs makes choosing the right domain name easier. By selecting an appropriate domain extension, you can distinguish your brand name from others while still maintaining a strong online presence. Alternative Strategies for Acquiring a Taken Domain Name If the exact domain name for your business is already registered to someone else, you don&apos;t always have to go back to the drawing board. Making an Offer to the Current Owner of the Domain Acquiring a taken domain name can be achieved through successful negotiation with the current owner. You may need a  domain name appraiser  to  evaluate the domain&apos;s value  and help determine a fair price. Use WHOIS lookup  to find out the owner&apos;s contact information , including their email address or phone number. Taking these steps will also help to confirm the domain&apos;s ownership and help avoid fraudulent sellers or resellers. Keep in mind owners can use registrar contacts to protect their personal information, so you may not be able to contact them directly. Even still, you have options. Before making your offer,  check to be sure the domain doesn&apos;t have a spammy past . If Google has blacklisted it in the past, you&apos;ll need a new name. No matter what you do with the existing desired name, you won&apos;t be able to gain any ground with search engines, which defeats the purpose. Researching the history of the domain and offering a fair price can increase the chances of success. Once you have the current owner&apos;s contact information, reach out to them and start negotiating a price. Find out what their asking price is and make a reasonable offer. Be prepared to negotiate and provide counter-offers if necessary. It&apos;s important to approach the negotiation respectfully and professionally to establish a positive relationship with the current owner. Sometimes, the domain will be listed on marketplaces for sale, making it easier to negotiate. Other times, the owner may not have any interest in selling at all. Using a domain broker and escrow service can ensure both parties&apos; security during the transaction, making it a smooth process. If negotiation does not work, you can try a few other things. Waiting for the Domain Name Registration to Expire When dealing with a taken domain name, waiting for it to expire may seem like a tempting option. After all, if the current owner fails to renew the domain within a certain period after the expiration date, it will become available for registration again. But, this strategy can be risky.  Domain names can be renewed at any time , and monitoring their expiration dates can be time-consuming. Often, owners will renew at the last minute. Moreover, even if a domain name does expire, there may be others interested in acquiring it as well. To increase your chances of securing the domain you want, it&apos;s best to explore other strategies for acquiring a taken domain name. You can also look to see if there are expired domains similar to the one you want. They can offer some search engine optimization (SEO) benefits. But you&apos;ll want to research the history to make sure the domain has a positive standing with Google. Do You Own the Trademark? If you own the trademark or other intellectual property  for a brand name, you might think you have the legal right to take ownership of the domain, but that might not guarantee your outcome. Before you go in guns blazing and threaten the domain name owner that you have a trademark, and they have to give you the domain name, or else you should read up on the subject.  This article  might be helpful in understanding what you can do and if you can do it. If a legal dispute is what you believe is the only way to resolve this issue, then these are the three things a trademark owner would need to prove in a UDRP to gain control of the ownership of the domain: The domain is identical or confusingly similar to your trademark.     The opposing party has no legitimate rights to the domain they have registered.     The domain name has been used and registered in bad faith.   If you have recently filed for a trademark and founded a company, and the domain owner has owned the domain for years prior to the founding of your business, we are sorry to say that unless the current registrant is a time traveler, you are most likely out of luck. Please read the article where it shows relevant cases, then make a decision about what you want to do next. Modify with Abbreviations or a Hyphen If you can&apos;t take ownership of the original domain, you can modify it slightly and create your own new registration.  Try these ideas to help you come up with a similar domain : Adding a new word     Adding a hyphen     Using well-known abbreviations     Using a different domain extension (.net, .co, etc.) If you&apos;re a localized business, you may want to use geography-specific TLDs like co.uk or .ca. Avoid using these if they don&apos;t make sense for your brand.   Be aware that adding a hyphen or using a different TLD may lead to customer confusion. You may inadvertently send traffic to the original website. Brainstorming a New Domain Name When faced with the challenge of finding a new domain name, brainstorming can be an effective strategy. Start by considering your website&apos;s niche and target audience. Use a thesaurus to come up with synonyms for keywords related to your website&apos;s content. Keyword tools and domain name generators are additional  resources  that can help you develop ideas. It is important to choose a memorable and easy-to-remember name that is also easy to spell and pronounce. Be creative and think outside the box  while keeping in mind possible trademark infringement issues. With some effort, you can create a catchy and unique domain name that fits your website perfectly. Frequently Asked Questions How do you get a domain name if it&apos;s taken? To purchase the exact domain you want, you&apos;ll need to negotiate a sale with the current owner or wait for it to become available again upon expiration. Otherwise, you&apos;ll need to modify the domain name slightly and register the new version or come up with something new based on synonyms. What to do if a domain name is taken but not used? First, try to reach the current owner to negotiate the sale. If that fails, check the expiration date and set a reminder, or use a domain backorder service. Can a domain name be taken away? Yes, there are a few instances where this is possible, including non-payment, trademark infringement, legal or regulatory requirements, or cybersquatting. What to use if .com is taken? Try a different extension, add another relevant keyword, or use an abbreviation. Alternatively, use a synonym to convey the same meaning as the original. What to Do if Your Domain Name is Taken There are several alternative strategies you can use to acquire the perfect domain name for your business or brand.  Brainstorming new domain names or making an offer to the current owner are some of the options . You can also wait for the domain name to expire and snatch it up once it becomes available again. Remember that patience and persistence are key when dealing with a taken domain name. Don&apos;t give up on finding the perfect domain name just yet! After exploring alternative strategies for  acquiring a taken domain name , it&apos;s important to keep in mind that sometimes the best course of action is to move on. While it&apos;s understandable to want the perfect domain name, obsessing over a taken one can waste valuable time and resources. Want help securing your ideal domain?  The experts at Saw.com can contact the owner and negotiate on your behalf.]]></description>
            <category>Buying Guides &amp; Best Practices</category>
            <category>Article</category>
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            <title><![CDATA[Jeffrey Gabriel was Featured on DomainGang]]></title>
            <link>https://testsite.sbs/blog/en/articles/jeffrey-gabriel-was-featured-on-domaingang</link>
            <guid>https://testsite.sbs/blog/en/articles/jeffrey-gabriel-was-featured-on-domaingang</guid>
            <pubDate>Fri, 24 Feb 2023 00:00:00 GMT</pubDate>
            <description><![CDATA[DomainGang  was kind enough to feature us on their blog. We at Saw.com really appreciate it. Theo, the author of DG has been a big part of this industry for a long time, whether he is writing industry news or funny industry satire/comic relief, which is much needed. Theo also keeps us updated regarding possible stolen domains floating around and other industry information. We salute you and the sometimes thankless work you do for the industry. We appreciate articles like these! https://domaingang.com/domain-news/saw-com-founder-comments-on-the-ai-com-brokerage/]]></description>
            <category>Article</category>
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        <item>
            <title><![CDATA[Saw.com Featured on Mashable]]></title>
            <link>https://testsite.sbs/blog/en/articles/saw-com-featured-on-mashable</link>
            <guid>https://testsite.sbs/blog/en/articles/saw-com-featured-on-mashable</guid>
            <pubDate>Wed, 22 Feb 2023 00:00:00 GMT</pubDate>
            <description><![CDATA[We are excited to be featured on Mashable regarding the  sale of the Ai.com domain  and the domain brokerage industry in general. Read and learn more about the sale, the sales process, and the Artificial Intelligence industry from our CEO, Jeffrey Gabriel. https://mashable.com/article/chatgpt-ai-dot-com-domain-name-openai Saw.com the leading boutique domain name brokerage firm is featured on Mashable regarding the sale of Ai.com.]]></description>
            <category>Article</category>
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        <item>
            <title><![CDATA[The Saw.com Difference Part 1]]></title>
            <link>https://testsite.sbs/blog/en/articles/sawcomdifferencepart1</link>
            <guid>https://testsite.sbs/blog/en/articles/sawcomdifferencepart1</guid>
            <pubDate>Mon, 31 Oct 2022 00:00:00 GMT</pubDate>
            <description><![CDATA[Selling isn&apos;t about convincing someone to buy something they don&apos;t need. Instead, it&apos;s about helping clients by solving their problems. When domain brokers genuinely understand their client&apos;s needs, they can offer solutions to improve their client&apos;s businesses. This sales perspective helps the team at Saw.com satisfy our clients and build better relationships in the industry.   In this article, Part 1 of The Saw.com Difference article series, we&apos;ll provide you with a window into Saw.com to see how we operate from the inside. We&apos;ll explain the four fundamentals of domain sales and our  domain appraisal  process – Perception, Organization, Knowledge, and Execution (POKE for short). The 90-10 Rule First, as a  domain broker , and any salesperson really we control 90% of the sale. That leaves 10% of the sale subject to external factors outside our control (economic recession, the client can&apos;t afford the domain, the seller is unresponsive, the sought-after domain is developed, and the list goes on). It is up to the Domain Broker to know, control, understand, and be able to execute the following acronym: POKE Because certain things are out of our control, we don&apos;t need to account for the 10% – we can just let them go. So instead, we focus on what we can control. These are: -        Perception.  -        Organization.  -        Knowledge.  -        Execution. These four factors are like the four legs of a table. If one of them is weak, it could cause the whole table to topple over and the sale to fall through. So let&apos;s start with the first leg – perception. Perception Perception is one of the most critical factors in any line of business. The term &quot;perception is reality&quot; couldn&apos;t be more accurate. How potential clients perceive us can make or break our ability to gain trust and make a sale. Here at  Saw.com , we are firm believers in the idea that our website (and our online presence in general) is frequently the first impression we make on potential clients. And we practice what we preach. For example, we make sure to use a short, memorable one-word dot-com domain; we share our domain industry experience and expertise to establish credibility with potential clients, and for any domain we&apos;re selling, we use branded landing pages that bring potential buyers straight to our website. All that said, we acknowledge that we are naturally biased in our favor. That&apos;s why we regularly get feedback from our clients on ways to improve, in addition to publishing satisfied customer referrals on our website.The key to this is to show our potential clients that we are a trusted, leading member of the domain sales community. Organization As a domain brokerage, we must keep track of all of our client interactions. This helps us to improve and more efficiently serve our clients. Microsoft Excel and Google Sheets don&apos;t cut it in today&apos;s business world. That&apos;s why we use a Customer Relationship Management tool with functionality that allows us to work smarter, not harder. The CRM allows us to keep track of clients, a limitless amount of information, and all our interactions and sales. Prioritizing organization makes the whole sales process seamless for our clients, so you can focus on what matters most to you. We call when we say you&apos;re going to call and respond when we say we&apos;re going to respond. So you&apos;re never left in the dark. Knowledge Knowledge is critical in sales, no matter what industry you&apos;re in. Have you ever had a salesperson try to give you the runaround on a product you know a lot about? When that happens, it kills the salesperson&apos;s credibility instantly. And the customer is left frustrated and unhappy. In the domain industry, we must be knowledgeable and keep up with trends because the truth is constantly changing. That&apos;s why we are active members of industry-wide organizations like the ICA (Internet Commerce Association) and have been since our inception. They typically publish articles and other content about the latest trends in the domain industry. Also, we speak at attend events like webinars and conferences that provide in-depth talks. Outside, our team averages 20 years of sales experience and over five in the industry. When we were starting out, of course, we made mistakes. Everyone does. However, what sets us apart as one of the most successful brokerage firms is that we learned from every mistake we&apos;ve made. Execution Sales is much more of an art than a science. Depending on the client and their specific situation, the approach required to help that client may differ significantly. Think of sales like a &quot;choose your own adventure&quot; book. In this sense, we know that we can&apos;t just read a book on sales and go out and become an expert salesman. However, there are some tricks to the trade that we know clients appreciate. We Provide Clear Communication Often, potential buyers and sellers can be cryptic in their communication. Instead of a &quot;Yes&quot; or &quot;No,&quot; they&apos;ll give you a &quot;Maybe.&quot; We make it a point not to fall into a cycle of vague communications. If they give us indirectness, we respond back with directness. We are constantly aware of how potential clients may perceive our communications. So, we make it a point to be as clear and concise as possible in all communications, written and spoken. We Quote the Price We recommend to our clients that, at the very least, give us a price range for their domains. That way, we can tell a buyer that we need a specific dollar amount offer to start negotiations. Instead, we quote the price – a novel concept, we know. If the price is $10,000, we tell the buyer that the price is $10,000. We Follow a Process At Saw.com, we follow a systematic method for each sale. We review, discuss and refine that process regularly. Conclusion When it comes to sales, one must realize it is a process. Despite every opportunity being unique due to different objections, challenges, and obstacles, the primary basis of the sale must follow a tried-and-true process. Like a game of &quot;Candy Land,&quot; sometimes you can pull a card that brings you quickly to the end of the process, but the very next day, a new card could send you back to the beginning. When opportunities become complicated, having the experience, knowledge, and ability to execute becomes paramount.]]></description>
            <category>Article</category>
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            <title><![CDATA[Saw.com Attending Namescon 2022]]></title>
            <link>https://testsite.sbs/blog/en/articles/saw-com-attending-namescon-2022</link>
            <guid>https://testsite.sbs/blog/en/articles/saw-com-attending-namescon-2022</guid>
            <pubDate>Thu, 25 Aug 2022 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Namescon-2022-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Jeffrey Gabriel, Amanda Waltz and Brooke Hernandez is attending Namescon 2022. We want to see you there.]]></description><content:encoded><![CDATA[The Saw.com team is happy to announce we are attending Namescon 2022! Amanda Waltz, Jeffrey Gabriel and Brooke Hernandez are looking forward to seeing everyone at Namescon Austin (in person)! Saw.com Co-Founder and CEO Jeffrey Gabriel is returning as a speaker at the event, and Co-Founder Amanda Waltz will be a moderator for numerous panels. Each year, Namescon provides an amazing conference for domain industry leaders to discuss the ever changing market. If you are looking to learn from the industry’s best - how to  buy a domain , NFT’s, maximizing revenue, Web3, and more - you do not want to miss Namescon Austin. We can&apos;t wait to see you there! Namescon 2022 This year Namescon is held from August 31 to September 3 in Austin, Texas at the Omni Hotel Downtown. Since it was founded in 2013, Namescon has grown into one of the largest and most anticipated domain industry events of each year. As the premier conference series for the domain industry, attendees include every aspect of the domain industry. From registrars to registries, web hosting companies, attorneys, brand managers, domain name investors, start-ups, affiliate marketing companies, etc. The Namescon Advisory Board has developed an amazing lineup of sessions, workshops, and expert panels for NamesCon Austin. Covering the most important topics and emerging trends this year, brought to you by the guiding lights of the domain name industry. If you’re serious about leveling up your domaining career, join us next week! Haven’t registered? Register  here . Saw.com at Namescon We are delighted to have three members of our team attend Namescon 2022. Interested in speaking with Amanda, Jeff or Brooke? Reach out to our team at  buzz@saw.com  to set up a meeting. Amanda Waltz Amanda Waltz will be returning to Namescon as a moderator on numerous panels. Once again bringing uncommon depth and breadth of experience to her work within the domain community and industry. “I’m thrilled to give back to the community that has given so much to me over the years. See you at Namescon 2022!” Jeffrey Gabriel If you want to handle your own domain inquiries and sales, this is your chance to learn directly from Jeffrey Gabriel, Co-Founder of Saw.com, one of the world’s leading domain brokerages. In one short session, you’ll learn how to combine sales techniques with cutting-edge technology to maximize revenue and thrive in this highly-competitive industry—all from someone with thousands of successful domain transactions and over $500,000,000 in sales. Meet Jeff September 1, 11:15am-11:35am. Brooke Hernandez With 10 years of experience in the domain industry, Brooke has worked with numerous organizations to obtain their desired brands, digital portfolio management and domain acquisition. Her most notable acquisitions are Peepers.com, Yac.com, Presto.com, AIFI.com, Few.com, Kevel.com, Soar.com, and more. Looking for assistance in acquiring a domain, selling a domain, or needing further information on domain portfolio management? Find Brooke at Namescon! About Saw.com At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more. No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our  domain brokerage service  about buying a domain, contact us! Our domain brokers would love to speak with you.]]></content:encoded></item>
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            <title><![CDATA[Saw.com’s Simple SEO Tactics]]></title>
            <link>https://testsite.sbs/blog/en/articles/saw-com-simple-seo-tactics</link>
            <guid>https://testsite.sbs/blog/en/articles/saw-com-simple-seo-tactics</guid>
            <pubDate>Tue, 16 Aug 2022 00:00:00 GMT</pubDate>
            
            
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/SEO-Tactics-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[We cover the basics of SEO and four simple SEO tactics that you can implement today to build your business. ]]></description><content:encoded><![CDATA[In the world of online business, SEO matters. As a business owner it is important to understand what SEO is and what it can do for your company. Improving your businesses SEO can be a true game-changer. But, you need to put the work in. When you  buy a domain  and build a strong website, it is important to continue to develop your site and make your digital presence stronger, with SEO. Not all business plans require thousands of dollars and a team of people. Today, we cover the basics of SEO and four simple SEO tactics that you can implement  today  to build your business. What is SEO? SEO (search engine optimization) is the process of improving the quality and quantity of website traffic to a website from search engines. With SEO, your website can rank higher in search engines like Google. Meaning, when someone makes a search related to your business or industry, your website would be listed on the first results page of Google. Essentially, search engines like Google have bots that scour web pages collecting information about different sites. Then, algorithms use the information to determine what website should be on what page of Google search results. This is what sets SEO apart from advertisements. You can not buy a good SEO ranking in search engines, you need to work for it. Why does this matter? Over 90% of people stay on the first Google results page when conducting a search, and less than 4% of people go to page two or three. If your website is one of the first results on page one, you will receive more organic site traffic, more exposure, more brand credibility and more customers. Saw.com’s Simple SEO Tactics You don’t have to be an SEO expert to implement a handful of techniques. These SEO tactics are simple, and can be easily implemented into your business to help you rank higher in searches and drive traffic to your website. 1. Implement Keywords Search engines rank websites based on a few factors - images, content, metadata, links, keywords, etc. Keywords ​​are a word, or phrase, that correspond with the words users enter into a search engine. Google and other search engines scour the Internet for keywords to match searches. If your website is not matching what they are looking for, your website will be pushed to the end of search results. To find the keywords you should be using, it can be helpful to come up with a list of words and topics that are searchable and relevant to your business. Know your audience. What words or phrases would they use while searching? Are there current trendy words to describe your product or service? Look at your competitors. What keywords are they using? Which keywords are working for them? Be specific. A keyword that is extremely popular means it will be hard to rank, while a uncommon keyword may never be searched. Consider “long-tail keywords” which are longer and more specific. 2. Create Quality Content Creating relevant and interesting content keeps customers coming back and search engines happy. Content can be anything from images to videos to text. However, it needs to be good, quality content in order to fit SEO standards and keep the attention of your customers. Generating fresh content regularly requires a bit of extra work and time. However, the results are worth it. Over time, the more high-quality, relevant content you post to your website, more people read and share your content, the more search engine algorithms notice it, and the higher you will rank. Here are ideas for creating quality content: Start a blog. Search engines look for quality, naturally written content. A blog gives you a place to write consistent content that is relevant to your customers. It is a place you can write about your industry, your business, and answer customers&apos; questions. Additionally, it allows you to implement the keywords you were just researching. Create Graphics With social media, people are constantly sharing infographics they have found online. So, consider making your own. Share graphics about your company or industry. And ensure it is shareable so your customers can repost. 3. Optimize Your Website Search engines like Google care about the user experience, and reward websites that optimize their site. Google even has their own guide to the  page experience , the set of signals to measure how users perceive the experience with a website. Stating that when there are pages similar in relevance, page experience can be much more important for visibility. What does optimizing your website look like? Improve site speed (page loading less than 2.5 seconds) Premium domain name and professional website First Input Delay (FID) of less than 100 milliseconds Mobile-friendly Accessible content Easy to navigate site 4. Utilize Social Media You should not rely on social media to run your business, but it can be used as an aide to build your business. Social media, of course, is separated from search engines and SEO. However, there is a way to utilize the marketing tool to help meet your SEO goals. Use your social media channels as a way to share your content and link back to your website. Search engines like Google notice websites that are linked to by websites with a high DA, or domain authority such as Facebook, LinkedIn, Twitter, etc. Additionally, this could create more traffic to your website Small Business SEO Improving a site’s SEO takes some work. It requires research, time and patience. However, you do not need to be a tech professional to do it. Our four simple SEO tactics show that achieving your SEO goals is possible for anyone and any business. You can start at home, immediately and oftentimes, with zero to low cost. About Saw.com At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more. No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our  domain brokerage service  about buying a domain, contact us! Our domain brokers would love to speak with you.]]></content:encoded></item>
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            <title><![CDATA[The 5 Principles of Customer Experience]]></title>
            <link>https://testsite.sbs/blog/en/articles/the-5-principles-of-customer-experience</link>
            <guid>https://testsite.sbs/blog/en/articles/the-5-principles-of-customer-experience</guid>
            <pubDate>Thu, 11 Aug 2022 00:00:00 GMT</pubDate>
            
            
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
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        <description><![CDATA[A great business builds their brand with the customer in mind. Implement these 5 cx principles into your outreach strategy.]]></description><content:encoded><![CDATA[The customer experience, also referred to as CX, is your customer’s perception of how your business treats them. This, of course, includes how your employees treat customers in stores and how responsive you are online. However, it also goes further than direct customer interactions. CX includes everything from advertising to product packaging to pricing and more. A great business builds their brand with the customer in mind. They put themselves in the customer&apos;s shoes and consider what would make the customer experience better. Perhaps your target customers would want a storefront location in the city. Or, perhaps you need to  buy a domain  and build a website as well as social media channels, since you are an eCommerce shop. There are so many ways to enhance the customer experience based on your brand. Today we discuss 5 principles of customer experience and how to implement them into your business plans. Why is Customer Experience Important? Customer experience is present throughout every stage of the consumption process. From pre-purchase to consumption to post-purchase, CX is at the center. Through all stages, CX involves cognitive, affective, sensory and behavioral consumption. Meaning, when a customer is shopping with a brand, they will have different emotions, senses, perceptions and responses to the experience. They will have positive or negative feelings during the anticipation, overall experience and memories of the brand after completing shopping. As a brand,  investing in the customer experience  comes with many positive outcomes: Customer satisfaction     Increase in revenue     Improve ROI     Competitive advantage     Customer retention     Brand credibility     Poor CX = unhappy customers   The 5 Principles of Customer Experience Here are five main principles of customer experience and how to implement them into your plan: 1. Know Your Customer As a business owner, it is imperative that you know your customer like the back of your hand. This includes age range, gender, interests, location, etc. Why? Because understanding your customer means you can curate your shopping experience to their wants and needs. You must have a level of understanding of basic human psychology when curating a shopping experience. Men and women respond differently during experiences. Men respond positively to relational, behavioral and cognitive experiences, while women respond to behavioral, cognitive and affective experiences. Therefore, if you were to create a product advertisement with a female target audience, you would want to focus on the emotional side of that product. Additionally, it is important to understand the shopping environment can have different effects on customers&apos; experience. Your store could be in a mall, a stand alone or strictly online. These can all have an effect on a customer&apos;s perception of a business. For example, if your store is located in a shopping mall that is far from town, does not have many surrounding stores and has a poor reputation, it is going to be much harder to reach your audience. 2. Personalization Customers today are seeking a  personalized experience  while shopping. Even if they do not realize it. When they shop, they want to feel seen and special. But what does this look like? Product recommendations     One on one interactions in physical store     Using names (think, Coca-Cola’s “Share a Coke” campaign)     User account customization     Remembering products in cart     Live chats on website to answer questions or response to social media DM     Hand written notes   Personalization requires some more work - data and customers sharing some information. However, the results can be worth it. Creating a personalized experience yields a much higher ROI. 3. Engagement Customers today want to feel connected to your brand. So, get them engaged! There are so many ways to encourage engagement, it is just about finding the right way for your business! Engage customers in polls and Q&amp;As on social media, ask for feedback online and ask customers to participate in different activities in store. Engagement also goes beyond customers. Ensure your employees at every level are engaged in the company. This will create a brand culture that attracts customers. 4. Deliver on Promises Part of building a positive customer experience is building trust with customers. When your customer trusts you, you gain their loyalty. Furthermore, their business. When you make promises to your customers, you need to deliver. Customers do not want to return to shop with a brand that does not fulfill their wants and needs, and falls through on future promises. Be there for your customers. 5. Invest in Technology Giving your customers the best experience sometimes requires some extra help. A customer outreach strategy that is data driven allows you to easily monitor, track and analyze customer actions. CX technologies can complement your current systems while also providing additional information about your customers. Your CX technology can then assist with personalization, engagement and more. The Bottom Line Being a business owner, your goal is to provide the best product to your customers in the best way possible. When you utilize these five principles of customer experience, you can enhance your experience while also improving ROI, customer satisfaction, customer retention, loyalty,  and  set yourself apart from competitors. About Saw.com At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more. No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our  domain brokerage service  about buying a domain, contact us! Our domain brokers would love to speak with you.]]></content:encoded></item>
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            <title><![CDATA[How to Optimize Your Site For Mobile Devices]]></title>
            <link>https://testsite.sbs/blog/en/articles/how-to-optimize-your-site-for-mobile-devices</link>
            <guid>https://testsite.sbs/blog/en/articles/how-to-optimize-your-site-for-mobile-devices</guid>
            <pubDate>Tue, 09 Aug 2022 00:00:00 GMT</pubDate>
            
            
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Optimize-Mobile-View-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[It is time to make your website mobile friendly. Here are six ways to optimize your business website for mobile devices.]]></description><content:encoded><![CDATA[Over the past decade, the number of people accessing the Internet on mobile phones has surged. 58.26% of all web traffic came through mobile phones as of May 2022. That is a rapidly growing number. So, what does this mean? This continuous growth suggests the importance for consumers to be able to access the Internet, on the go. As a business owner, this means ensuring you  buy a domain  and build a business website. Furthermore, that the website is fit for mobile devices. Here are 6 reasons why it is time to make your website mobile friendly, and how to do so. Why is Mobile Important? As stated above, mobile makes up for over half of all web traffic! There are many reasons why. For some people, their smartphone is the only computer they own. Therefore, all researching and shopping is done on their mobile. For others, their phone acts as their on the go computer. They use it to research/ look things up and sometimes use it to shop online. However, as technology has developed over the last decade, it has become easier and easier to shop online via mobile phones. New technology like face ID, Apple Pay, etc makes online shopping instantaneous and hassle free. Here are a few more reasons why mobile is important: Mobile friendly sites rank higher on Google, and other search engines. A lot of site traffic comes from mobile, meaning you could miss out on traffic without it Users make purchases immediately, instead of saving it for later on their desktop A website that does not fit a mobile screen will lead to a poor customer experience Users are 5 times more likely to leave your site if it is no mobile friendly How to Optimize Your Site For Mobile Devices After buying a domain name and building your website, it is important to spend the time on making it mobile-friendly. Here are a few ways to optimize your site for mobile: 1. Design With Your Customers in Mind When designing your site, you should keep your customers at the front of your mind. Put yourself in your customers shoes. What would make their shopping experience better? How can you format the site to fit their needs? What would they want to see from your mobile website? Here are some things to think about: Font readability and font size Number of tabs Button/link sizes Number of images and graphics Easy navigation Popular products at home page 2. Easy Navigation Easy navigation directly correlates with customer experience. When online shopping, it&apos;s sometimes hard to find what you are looking for. Especially on a smaller screen. If your customers are spending too much time searching your site, they may leave. Structure your site to be easy to navigate, without forcing your customers to zoom in and out. Choose a clear, easy to read font. Format your site to a mobile device, leaving 3-4 tabs at the top of the page so customers can easily find the area they are looking for. Additionally, consider cutting back on some images and videos from your desktop website so you do not overcrowd your mobile version. 3. Quick Site Loading Almost  half  of all users will leave a mobile site that takes longer than 2 to 3 seconds to load. Why? Because one in two mobile users expect their webpage to load in less than 2 seconds. People want searching and shopping to be fast, and expect your site to do the same. Minimize the load time of your website and increase the amount of site traffic (and sales). 4. Optimize Product Listings If you want customers to make purchases, you need to ensure your product listings are working properly. This means ensuring that all images link to a new page. Additionally, those links and buttons are working. Furthermore, make sure that all important information is displayed next to the product listing so customers do not have to go searching. This includes price, dimensions, warranty, “add to cart”, etc. 5. Call To Action Oftentimes, customers are using their phone for quick, on the go searches and purchases. Give your customers some direction, and help them quicken the shopping experience with a call to action. Additionally, minimize the steps it takes for your customers to find what they are looking for. A general rule is 1-3 clicks for your customers to find what they need. Whether that is contacting you, searching for a product or checking out. Offer shortcuts or pop ups to immediately bring your customer to a popular page. 6. Make Purchasing Easy If you want people purchasing from your website, both on desktop and online, you need to make the checkout process seamless. How can you make purchasing easy? Reduce Checkout Steps A checkout process with too many steps leaves customers too many opportunities to abandon their purchase. For a mobile site checkout, ask for necessary information like name, address and email. Leave out extra questions like asking to join an email list, becoming a member, etc. Payment Options Another way to make the checkout process swift is to accept many payment options. This makes checkout fast and easy for all of your customers. Have an option for Apple Pay, PayPal, Shop Pay, card number etc. About Saw.com At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more. No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our  domain brokerage service  about buying a domain, contact us! Our domain brokers would love to speak with you.]]></content:encoded></item>
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            <title><![CDATA[Why Customer Trust is Important for Business Growth]]></title>
            <link>https://testsite.sbs/blog/en/articles/why-customer-trust-is-important-for-business-growth</link>
            <guid>https://testsite.sbs/blog/en/articles/why-customer-trust-is-important-for-business-growth</guid>
            <pubDate>Thu, 04 Aug 2022 00:00:00 GMT</pubDate>
            
            
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Customer-Trust-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[There are many moving parts to creating a strong business. We discuss why customer trust is important and how it can support business growth.]]></description><content:encoded><![CDATA[There are so many moving parts to creating a strong business.  Buying a domain , building an online presence or a storefront, forming a strong team of employees, networking, etc. However, in many ways, the success of your company lies on how well you build a relationship with your customers. A good product and service helps, of course. But, when you build meaningful relationships and trust with customers, amazing things happen. When a customer trusts you and has positive experiences with your business, they become an advocate for you. They will cheer you on and tell their friends about you. Which will eventually attract more customers, create brand credibility, increase revenue and more. Today we discuss why customer trust is important and how it can support continued business growth. What is Customer Trust? Why is it Important? Customer trust is the faith a consumer has in a company. It represents the consumers&apos; confidence in a company to give them a good experience and deliver on their promises. Why  is customer trust so important? And worth spending the time on? Improves your business credibility Customers will advocate for you Can save money on advertising and marketing Customers will remain loyal to you (customer retention) Increases revenue Improves business reputation Customer satisfaction No trust = No customers Customers will offer suggestions/feedback Word of mouth Customers will engage with your business more (social media, events, etc.) How to Build Trust with Customers Here are our tips for building lasting trust with your customers. Ask For Feedback The best way to get feedback on your business? Ask for it! Asking your customers for feedback shows them that you care what they have to say. Additionally, that you value and respect their opinions. Add a review/comments &amp; complaints page to your website Have a link to leave a review Ask for Direct Messages on social media Mention it in store Ask for reviews on the phone Listen To Reviews If you are encouraging your customers to leave reviews, listen to them! Value your customers&apos; opinion and take their advice to make your business better. Both negative and positive feedback are beneficial for your business. Celebrate the positive feedback. Learn from the negative feedback, and be sure not to remove it. Remember, 100% good reviews can make it look like you are filtering your reviews. Listening and appreciating  both  negative and positive feedback shows that you are a business who wants to make themselves better. Focus on Customer Experience The  customer experience , also referred to as CX, is your customer&apos;s perception of how your business treats them. CX includes the quality of how you treat customers. However, it also includes advertising, packaging, product and/or service, reliability, etc. When you give your customers a unique and memorable customer experience they will want to return and shop with you again. Be Transparent Customers  want  to know more about your company. So show them! Being transparent is crucial in building customer trust. It is no secret that seeing the faces behind the company brings a personal experience to customers. Transparency makes customers feel connected to your brand on a new level and shows your company is proud of what you do! Take customers behind the scenes on social media (If you are a restaurant, show you hand picking fresh produce from a local farm. If you&apos;re a clothing company, show the process from design to manufacturing to in stores.) Answer customer questions in detail Let your employees shine and tell their stories on social media or your website Publish detailed information about your product or service Share lots of photos and videos on social media and your website. Your customers want to see! Put Your Customer First The number one rule for all businesses, put your customer first. When your customers  believe  that you value them and always put them first, they will develop a true connection to your company. Keep your customer as the center of your business and trust will come. About Saw.com At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more. No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our  domain brokerage service  about buying a domain, contact us! Our domain brokers would love to speak with you.]]></content:encoded></item>
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            <title><![CDATA[How Gen Z is Changing Shopping Habits]]></title>
            <link>https://testsite.sbs/blog/en/articles/how-gen-z-is-changing-shopping-habits</link>
            <guid>https://testsite.sbs/blog/en/articles/how-gen-z-is-changing-shopping-habits</guid>
            <pubDate>Tue, 02 Aug 2022 00:00:00 GMT</pubDate>
            
            
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Gen-Z-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Gen Z is changing shopping habits. Here is how brands can adapt to them. ]]></description><content:encoded><![CDATA[Generation Z. Dubbed the “digital natives”, or the first generation to grow up in the technological world with the Internet and portable digital technology. They witnessed the transition from CD’s to IPods, VHS tapes to High Def BlueRay and eventually streaming services. Surrounded by a constant flow of new technology as they grew older, Gen Z is different from any other generation, and they know it. Gen Z is banging down doors, setting trends and changing the shopping experience. As the first generation to grow up in this digital era, Gen Z has in many ways influenced how users shop online and in stores. Going further than  buying a domain   and building a website, brands need to take their shopping experience to the next level. Today, we take a look at Gen Z’s shopping habits and how brands can adapt to them. Who is Gen Z? Generation Z describes people born in the late 1990s to early 2010s. Roughly from 1995-2010. Gen Z is currently around 10 years old to 25 years old. They succeed Millenials and precede Generation Alpha. In addition to their unique upbringing, Gen Z is the largest generation,  ever.  According to a  Bloomberg  analysis, Generation Z accounted for 2.47 billion of the 7.7 billion people on Earth. This means Gen Z makes up around 32% of the world&apos;s population. Set to outnumber the millennial generation. How Gen Z is Changing Shopping Habits If you were wondering why Gen Z has changed shopping habits and why brands should adapt to them, here is why. Making up a huge portion of the world’s population, Gen Z has a huge influence on the way we shop today. Furthermore, Generation Z is poised to become the most entrepreneurial generation. Here is what many Gen Z-er’s are looking for when they shop with brands: 1. Quality Products Different from other generations, Gen Z is willing to pay more for a better product. Even at a young age. Gen Z values quality in a product. Furthermore, for Gen Z, a quality product establishes trust with the brand. This is the generation looking at product and brand reviews and closely watching customer service. If they see a quality product or service with great reviews, they will be sure to shop. 2. Social Impact Gen Z-er’s are looking to connect with brands on a much deeper level. They look for brands that are trustworthy, engaging and align with their values. Brands with a clear mission and desire to make a difference in the world stick out to Gen Z. What does this look like? Well, Gen Z is a generation with a focus on protecting the planet and making a change. They value brands with a mission, who put the environment first, focus on sustainability, break out of fast fashion and give back to their community or different charities. Additionally, Gen Z entrepreneurs are starting businesses with social impact at the forefront and making money second. 16 year old entrepreneur Aryaansh Rathore said “I want to make a difference before I want to make money” after founding a Dubai startup which reimagines banking for Gen Z. 3. Customer Experience When shopping, both online and in person, Gen Z is also looking for brands that will give them a positive customer experience. A brand that will go above and beyond to give customers an unforgettable shopping experience. This is being open and welcoming, engaging on social media, personalizing the shopping process, etc. Any way you can make your customer experience better, Gen Z will notice. 4. Convenient Shopping With today’s technology, the shopping process has become quick and easy. Need groceries? A kitchen appliance? A new suit for work? You can now order it on your phone and have it within 24 hours. Gen Z has grown up with this easy shopping and has come to expect it. They are attracted to brands who make shopping hassle free. Furthermore, because most stores make shopping easy, this generation makes more, smaller purchases. A small order from an Instagram ad, an Amazon purchase and an in store pickup at Target is not out of the ordinary. 5. Keeping Up With Trends Growing up in the digital age, this generation knows  all  the ever changing trends. And they want to interact with brands that know these trends too. As a brand today, utilizing social media is huge to build a relationship with Gen Z. When you post trends, hire influencers, or make graphics that your followers can interact with, your audience engagement will grow. Your posts will be liked, commented on and reposted. Furthermore, your customers will remember you. About Saw.com At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more. No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our  domain brokerage service  about buying a domain, contact us! Our domain brokers would love to speak with you.]]></content:encoded></item>
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            <title><![CDATA[How Keep Your Website Safe]]></title>
            <link>https://testsite.sbs/blog/en/articles/how-to-keep-your-website-safe</link>
            <guid>https://testsite.sbs/blog/en/articles/how-to-keep-your-website-safe</guid>
            <pubDate>Thu, 28 Jul 2022 00:00:00 GMT</pubDate>
            
            
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Safe-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[It can take five minutes for a spammer to destroy a business and reputation. Keep your website safe with our 8 cyber security tips. ]]></description><content:encoded><![CDATA[It can take up to twenty years for a business to become well established. But, it could take five minutes for a spammer to destroy a business and damage their reputation. As a business owner, you have a lot of important items on your “to-do” list. You need to  buy a domain , build a website, create a good customer experience, open a storefront, hire more employees, etc. The last thing you want to worry about constantly is if your eCommerce website is being threatened. Today, we are going to help put those stressors at ease. we are going to discuss the importance of cyber security, how to keep your website  and  intellectual property safe. Importance of Cyber Security We hear about cyber security all the time, but what is it really? Cyber security is the practice of protecting systems, networks or programs from a digital attack. These cyber attacks are generally for stealing information, damaging hardware or electronic data, extorting money or interfering with a business operation. However, they also include phishing, DoS, DDos, malware, MITM, ransomware, URL interpretation and more. Cyber attacks are a very real threat to small businesses with an online presence. A breach in a business’ security could risk: Disruption in operations     Damage to reputation     Lost revenue     Stolen intellectual property     Customer data stolen     Altered business practices     Money lost to regaining control of business (According to  Hiscox Cyber Readiness Report , the financial impact on those affected by a cyber event rose nearly six-fold to a median of $57,000.)   How to Keep Your Website Safe Spending the time and money to develop a cybersecurity plan may seem tedious. However, it could potentially save you thousands or millions down the road and ensure you are protected when the threat comes. Let’s keep your website safe: 1. Implement Defensive Registration Defensive Registration is when you register domain names across many different TLDs, formats and grammar for the purpose of protecting your intellectual property. Why might you consider defensive registration? Imagine a cybercriminal decides to target your business. They can buy a domain name that looks a lot like yours. By changing letters or characters, like swapping a “o” for a “0”, cybercriminals can pose like your business. apples.com for appIes.com. Spot the difference? The “L” is replaced with a capital “I”. If you are a startup or small business and have the budget to purchase a domain name plus other TLD’s, it could be a good idea to keep people or other companies from buying similar domain names. 2. Change CMS Default Settings The most common cyber attacks are automated. Many cyber attack bots scan and target users with CMS settings on default. To prevent this, change your CMS settings from the default immediately. This includes changing user visibility and permissions. Furthermore, be aware of  the default settings for the three user types: Owner, Group and Public. 3. Keep Software Up to Date Software updates are important to ensure the health of your site. They often contain security enhancements and vulnerability repairs to help further protect you from hackers.When your software and applications are not up to date, your site may not be as secure. Ensure you and all of your employees are updating software when prompted. 4. Backup Your Website One of the best ways to protect yourself as a small business owner is to backup your website. Regularly backup essential business data, such as documents, spreadsheets, financial information, databases, employee files, etc. However, do not store your backups on the same server as your website. 5. Implement a FireWall A firewall is a network security device that monitors and filters incoming and outgoing network traffic. Put simply, it sits between your website server and data connection and reads every bit of data that passes through. This is a further step in protecting your site because it allows non threatening traffic into your site and keeps threatening traffic out. Additionally, the real time protection will identify threats, alert you and remove them. 6. Use a Secure Network Even when you think all is secure, you should be analyzing your network security. Make sure you change the default WiFi password that comes with it - one of the most secure is a Wi-Fi Protected Access II (WPA2) code. When working on the WiFi network you could also utilize a virtual private network (VPN) to protect business data. Additionally, consider scanning devices connected to your network for Malware. 7. Have Secure Passwords Many people use the same login information across all accounts to make remembering them easier. Any internet user understands the struggle. However, this is a huge security mistake. Create unique passwords for every log in. Ensure each one is long (at least 12 characters), complicated and random so they are impossible to guess. No birthdays or kids names! Additionally, you should update every one of your passwords with new random ones every couple of months. For extra security, encourage your employees to use secure passwords as well. 8. Purchase AdultBlock Cybercriminals or spammers could hurt your business reputation by using your domain name with adult themed TLD’s. AdultBlock  enables qualifying organizations to block the registration of any domain that falls under their trademark. AdultBlock stops every variation of your trademark from being registered in the domain extensions including, .xxx, .porn, .sex and .adult. Additionally, it covers you for ten years. About Saw.com At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more. No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our  domain brokerage service  about buying a domain, contact us! Our domain brokers would love to speak with you.]]></content:encoded></item>
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            <title><![CDATA[Why You Should Invest in The Customer Experience]]></title>
            <link>https://testsite.sbs/blog/en/articles/why-you-should-invest-in-the-customer-experience</link>
            <guid>https://testsite.sbs/blog/en/articles/why-you-should-invest-in-the-customer-experience</guid>
            <pubDate>Tue, 26 Jul 2022 00:00:00 GMT</pubDate>
            
            
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/CX-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[There is an 80% increase in revenue for businesses that focus on improving customer experience. Here is why you should invest in CX. ]]></description><content:encoded><![CDATA[The customer experience has topped both product and price as a brand differentiator over the past few years. For customers, a positive customer experience improves their overall shopping experience and connects them to the brand. What does it do for your business? Investing in customer experience initiatives has the potential to double your revenue within 36 months. Why? Because your customers are willing to spend more if that means they have a great customer experience while shopping with you. At Saw.com we strive to help you be seen online and create an unforgettable experience for your customers. When you  buy a domain  and build a website, expect to see your credibility as a business improve, along with SEO, customer trust, marketability, revenue and more. Let’s cover the benefits of great customer service and why  you  should invest in the customer experience. What Does The Customer Experience Mean? The customer experience, also referred to as CX, is essentially your customer&apos;s perception of how your business treats them. CX represents each aspect of what your company offers customers. This, of course, includes the quality of how you treat customers. However, it also includes advertising, packaging, product and/or service, reliability, etc. When your customers walk away after purchasing your product feeling positive and valued as a customer, you know they had a great  customer experience . Why You Should Invest in The Customer Experience Regardless of what industry you are in, the customer experience has proven time and time again to have a positive impact on your company. Here is why you should invest in CX: 1. Customer Satisfaction The most obvious reason to invest in the customer experience? Your customer will be happy. Treating your customers well, and going above and beyond for them, is an unmatched shopping experience. When your customers feel valued and leave your shop with a smile on their face, they will remember you. (And keep coming back). 2. Customer Retention Did you know: Acquiring a new customer costs 7 times more than maintaining an existing one. A positive customer service experience directly correlates with brand loyalty. When you give a new customer an unforgettable experience, they will want to continue shopping with you in the future. Take the time to invest in your existing customers, and you will have loyal customers for life. 3. Increase Revenue No one wants to spend money with a company that treats them poorly. And as we said earlier - the customer experience has topped both product and price as a brand differentiator. Customers who receive good customer service are truly willing to spend more for it. Sometimes, regardless of the price. Another great way to increase brand loyalty, and revenue, is by offering various loyalty programs. This gives loyal customers exclusive deals and reminds them to always be looking out for your alerts and new products! 4. Brand Credibility In addition to building a meaningful relationship with your customers, CX also increases your brand credibility. If customers shop with you and rave about your amazing employees and shopping experience, expect positive customer reviews, and for their family and friends to start coming in! CX that sets you apart from your competitors establishes you as a professional brand that  also  values their customers. 5. Poor CX Leads To Unhappy Customers Customer expectations are currently at an all time high. If you do not offer customers a positive CX, they will be unhappy. Your unhappy customers could leave a negative review, or share their experience with those close to them. 72%   of customers will share a positive customer experience with at least 6 or more people. However, if a customer is not happy, 13% of them will share their experience with 15 or more. More Customer Experience Stats Still on the fence about investing in the customer experience? Here are some recent stats to change your mind: There is an  80%  increase in revenue for businesses that focus on improving customer experience 73%  of customers agree that customer experience helps to drive their buying decision. 86%  of customers say that they are ready to pay more if it means getting a better customer experience. 72%  of customers will share a positive customer experience with at least 6 or more people. Meanwhile, if a customer is not happy, 13% of them will share their experience with 15 or  more. About Saw.com At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more. No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our  domain brokerage service  about buying a domain, contact us! Our domain brokers would love to speak with you.]]></content:encoded></item>
        <item>
            <title><![CDATA[5 Ways To Improve Your eCommerce Shop]]></title>
            <link>https://testsite.sbs/blog/en/articles/5-ways-to-improve-ecommerce-shop</link>
            <guid>https://testsite.sbs/blog/en/articles/5-ways-to-improve-ecommerce-shop</guid>
            <pubDate>Thu, 21 Jul 2022 00:00:00 GMT</pubDate>
            
            
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/5-Ways-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[5 ways to improve your eCommerce shopping experience for your customers. ]]></description><content:encoded><![CDATA[Did you know: 86% of customers say that they are ready to pay more if it means getting a better customer experience. It is 2022, customers expect a unique and personalized experience every time they shop. Customers want to feel valued, to experience something different. You, as the business, need to give them that. With the rise of eCommerce shopping, businesses have to find new ways to attract customers and provide them with a positive shopping experience. This can be difficult for many business owners. You may be wondering - How can I give customers a personal experience if I can not interact with them face to face? 
 Here is our guide to improving your eCommerce shop. Importance of Building Trust With Customers Before we begin, let&apos;s cover  why  building trust with customers through your eCommerce shop is so important. Giving customers a positive experience on your site overall elevates the customer service experience. It makes customers  enjoy  shopping with your brand, trust your brand and keep coming back to your brand. When customers trust your business, your business blossoms. Here are just a few benefits that come from a strong customer relationship: Customers will advocate for you and recommend you Improves your business credibility Leads to loyal customers Customers will offer suggestions/feedback Customers will engage with your business more (social media, events, etc.) 5 Ways To Improve Your eCommerce Shop Implementing one, or all of our 5 tips, will help bring your eCommerce shop to new heights. 1. Design Your Website Buy a domain  that fits your company, and design your website to match your brand. A premium domain name and well designed website is trustworthy. Why? It makes you look professional and gives your brand a visual identity. If you are unsure of where to begin designing a website, here are some current  website design trends  we love. 2. Make Your Site User Friendly A crucial step in designing a website is making it user friendly. This means the site is easy to navigate and easy to read. In 2-3 clicks, your customer should be able to find what they are looking for. If customers are scouring your site for the information they need, they will give up and close the tab. Organize your site. Have a few general tabs at the top of your page to help navigate users. Ex.) “Clothing”, “New Arrivals”, “Home”, “About Us” Keep each page of your website free of clutter. Balance your page with minimal writing, photos and free space. This keeps your page symmetrical and gives users a clear path to follow. 3. Ensure Fast Speed This includes site speed, and the shopping process. Today, people expect all sites to load instantaneously. Your page has about one to two seconds of loading time before your customers will be nearing frustration and closing out of your site. Ensure your site is fast and works across all platforms; desktop, tablet, mobile, etc. Additionally, keep the shopping process fast for your customer once they are on your site. Provide pop ups of suggested items Allow them to checkout as a guest, so they do not have to take the time to make an account, or sign in, everytime Provide a shopping cart expiration Your customer will appreciate how easy it is to find everything they are looking for, and checkout quickly! 4. Secure The Checkout Process You would never hand over your credit card information and address to someone in passing. When a customer shops with you, they have to trust that their information will be secure. The last thing they want to stress about is if they are uncertain about your site using their information. Make them feel at ease by clearly displaying privacy and/or security badges. Additionally, inform your customers of your policies when it comes to privacy and sharing their information. Doing this will build trust with your customer and build your reputation as a professional, respectful company. 5. Put Your Customers First It all goes back to this. Put your customers first. Today, customers shop online because it is easy and hassle free, from the comfort of their home. However, they still are looking for a unique experience. Make your customers feel appreciated and valued, and you will have a loyal customer for life. Create a loyalty program for returning customers Send free gifts to loyal customers after purchases Give customers suggestions based on their past purchases Include their first name in emails and when they log onto your site Create social media pages that are inviting and encourage engagement Ask your customers for honest reviews and feedback Surprise your shoppers with sales, free shipping or giveaways By implementing one or more of these into your online shop, you will make your customer feel a connection. Almost like they are truly shopping in person with you. About Saw.com At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more. No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our  domain brokerage service  about buying a domain, contact us! Our domain brokers would love to speak with you.]]></content:encoded></item>
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            <title><![CDATA[How To Strengthen Your Business]]></title>
            <link>https://testsite.sbs/blog/en/articles/how-to-strengthen-your-business</link>
            <guid>https://testsite.sbs/blog/en/articles/how-to-strengthen-your-business</guid>
            <pubDate>Tue, 19 Jul 2022 00:00:00 GMT</pubDate>
            
            
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Strengthen-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Explore our 6 ways to introduce innovative ideas to your brand and strengthen your small business. ]]></description><content:encoded><![CDATA[Taking the time to nurture and build your business makes amazing things happen. We have all witnessed brands that are innovative. Brands that build their business brick by brick and shoot for the stars. No matter who you are, and what your small business is, there are always ways to grow. To create something new and build up on your strengths. Today, we explore ways to introduce innovative ideas to your brand and strengthen your small business. Ways To Introduce Growth in Your Business Starting a business is difficult, continuing to grow and adapt is just as hard. Whether your next business goal is to  buy a domain  and begin a website or you are looking to launch a new product. Here are ways to keep a constant stream of new ideas that build on your small business: 1. Start With The Basics No business has instantaneous, overnight success. Start small, with the basics. Furthermore, continue to return to those basics as your business grows. Remind yourself, and your team, who you are as a business. This will encourage and maintain a strong brand voice. Who is your target audience? What do you want people to  feel  when they interact with your brand? What drives you, what inspires you and your team? 2. Make Small Improvements Taking your business to the next level can feel like a more attainable task when you make small improvements over a period of time. Make small changes. Simplify the current system so it is more effective. Set realistic, measurable goals. Check in on these goals frequently. Eliminate anything dated, or simply not working, from your business. Focus on what is efficient, and what will give your customers the best experience. 3. Return To Your Creative Side When running a business, you may be laser focused on efficiency and running the numbers. To spark innovation, it may be time to return to your creative side. Take time to allow yourself to express new ideas, to invent, to experiment. Reimagine your current products or services, think of how you can expand on them. Furthermore, encourage your team to do the same. 4. Think Like Your Customer Remember to put yourself in your customers shoes. What is missing from the market currently? Is there something your target audience needs? Remember to always have your eyes open and ears listening. Be up to date on what is going on in the world - news, trends, popular interests, etc. The market is always changing. Pay attention to news in your industry and far beyond. Additionally, listen to what your customers are saying about a certain product, or lack thereof. 5. Listen To Feedback Going hand in hand with the above: listen to feedback. Receiving feedback is a gift. Negative or positive, you get to see firsthand what people are saying about your brand. See what your customers are saying on review websites, social media, in stores, on surveys, etc. Listen to it! What are people saying is working? How can you improve, adapt? What can fix the problems they are mentioning? Customer feedback is essential to running a business. Feedback highlights areas that are working well, and those areas that require your attention. 6. Create a Strong Team Surround yourself with a team of people who support you and your vision. Make sure you hire smart people in the areas that you need to make stronger. Additionally, enforce a supportive work environment where you and your team can freely express new ideas, concerns, innovation, etc. Let your team know that their suggestions are valued and respected. A strong work environment and supportive team will lead you to amazing heights. Stay Driven and Flexible As an entrepreneur, you already possess a drive that sets you apart. Hold on to that. As you introduce these new ideas to strengthen your business, keep that drive to make your company better. Building a business is a marathon, not a sprint. Stay flexible, open minded and focused as you introduce our 5 ideas for innovation to your team. With time, watch as you build a strong relationship with your team, launch new products, increase sales, build trust with your customers and more. Create a Company Website Is your first step towards strengthening your business a new website? Are you looking for guidance while you create a brand identity? Build your brand and acquire the perfect domain for your business, with us! At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more. No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our  domain brokerage service  about buying a domain, contact us! Our domain brokers would love to speak with you.]]></content:encoded></item>
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            <title><![CDATA[Naming a Company 101]]></title>
            <link>https://testsite.sbs/blog/en/articles/naming-a-company-101</link>
            <guid>https://testsite.sbs/blog/en/articles/naming-a-company-101</guid>
            <pubDate>Thu, 14 Jul 2022 00:00:00 GMT</pubDate>
            
            
            <category>Buying Guides &amp; Best Practices</category>
            <category>Selling Strategies and Tips</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Naming-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Welcome to our class, Naming a Company 101, where we share the the importance of naming a company and how to choose the perfect name. ]]></description><content:encoded><![CDATA[Building a brand is difficult. It is a process that requires time, patience and  many  steps. It is more than a logo or a slogan, it requires a clear message, a great product,  buying a domain  name, building a website, creating a positive brand presence, etc. Naming a company is a crucial step in building a brand, and its importance is frequently overlooked. Many small business owners believe that the name can be changed later, once the business is up and running. Although a rebrand or brand refresh is certainly possible, it will require more of your time, and money, to make it happen. Today we welcome you to our class, Naming a Company 101 with Saw.com. We will share the importance of naming a company, how a name and domain name can benefit your business and  how  to choose the perfect name for you. The Importance of a Company Name A name, any name, holds a lot of importance. There is meaning, history, emotion. Most importantly, a name is an  identity . In our world of digital sales and marketing, company naming is increasingly important. Your company name needs to communicate your business in a positive manner. Furthermore, it needs to stand out from competitors, and attract customers. Why? A company name is how people find you online and remember you in passing. If your company name is long, hard to spell, say, and understand - it is nearly impossible for you to be remembered. Furthermore, certain names could come across as untrustworthy or be too similar to competitors. Benefits of a Strong Company Name What can a strong company name do for a small business? First, let us clarify that a strong name does not guarantee success in the business world. Building a brand can take years. However, a great name can certainly make an impact. On the other hand, a poor name could in fact affect your business negatively. Here are benefits of a strong company name: 1. Attract Customers (and Investors) A good company name is warm, inviting and trustworthy. This will attract customers, and possibly investors too! 2. Better SEO If you have a strong company name, and the domain name to match, your SEO and site traffic can improve.  SEO , or search engine optimization, is the process of improving the quality and quantity of website traffic to a website from search engines. Owning a memorable company name and domain name leads to more organic site traffic, and thus, higher rankings on search engines. 3. Save on Marketing and Advertising Going hand in hand with better SEO, you save money on marketing! When your name is memorable and easy to find online, you do not need to spend extra money on advertisements to attract people to your site. People will find you organically. 4. Prevent a Rebrand Not sticking with the first name of your company means you will have to rebrand down the road. What comes with a rebrand? More work than you can imagine. Additionally, lots of money. 5. Increase in Sales A company name that invites customers to their site or storefront time and time again can eventually lead to an increase in sales. How To Name Your Company We encourage you to take the proper time and energy to decide on a company name. It is a crucial decision, one that should not be made overnight. In the long run, the right name will save you money and give you an advantage from the start. Here is our guide to naming your company: Think Of Your Message Who is your company? What is your message? How do you want your company to make others feel? When you choose your company name, these are questions you should be asking yourself. What name is going to accurately communicate  who  your company is and  what  you do? Be Realistic When naming your business, it is okay to be literal, realistic. If you have a name in mind that perfectly describes what you do, do it. Literal, descriptive names clearly communicate your company. However, they can sometimes be difficult to trademark if they are common words or phrases. Some examples of literal brand names are: Bank of America General Motors The Container Store Toys R Us Vitamin Water Be Creative Go the creative route! Choose a company name that leaves people curious and wanting to know more. A unique name will make you stand out against competitors and be memorable. A creative brand name will also be easier to trademark than descriptive names. Some examples include: Verizon Exxon Google Pixar Uber Easy To Spell and Pronounce Whether your name is more literal or more creative, it is important the name is easy to spell and pronounce. If your customers are unsure how your company name is pronounced and spelled, or they can not even understand it, they could dismiss you. Keep It Short This goes hand in hand with easy spelling and pronunciation. Shorter words are simply easier for customers to remember. Therefore, it is easier to tell friends about and search online. Think of some of the most popular brands - Amazon, Apple, Google, Disney, etc. All of these brand names are under 10 letters. Additionally, they are all fairly easy to spell. Is The Domain Name Available? Something else to consider when choosing a company name is if the domain to match is available. Before committing to a brand name, look up the domain. If domains associated with your brand name are available, that&apos;s great! This means you can start building your online presence with a website immediately. If domains associated with your brand name are not available, you have to make a decision. Will you try to contact the domain owner and spend the money to purchase it? Will you buy a different domain extension than a .com and plan to upgrade later? Or, will you choose to go back to the drawing board? This prevents a rebrand down the road, or having to pay thousands or millions later to acquire the domain you want. Acquire an Exact Match Domain At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more. No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our  domain brokerage service  about buying a domain, contact us! Our domain brokers would love to speak with you.]]></content:encoded></item>
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            <title><![CDATA[How to Transfer a Domain To & From NameCheap]]></title>
            <link>https://testsite.sbs/blog/en/articles/how-to-transfer-domain-to-and-from-namecheap</link>
            <guid>https://testsite.sbs/blog/en/articles/how-to-transfer-domain-to-and-from-namecheap</guid>
            <pubDate>Tue, 12 Jul 2022 00:00:00 GMT</pubDate>
            
            
            <category>Domain Transfer Guides</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Namecheap-Domain-Transfer.png" length="0" type="image/png"/>
        <description><![CDATA[We discuss domain transfers, domain pushes, and how to transfer domains to and from NameCheap. ]]></description><content:encoded><![CDATA[When you  buy a domain , it is important to choose a registrar that will work for you, and help you attain your business goals. Different registrars offer transfer tools and pushes to change domains or registrars. In the event you are not happy with your current domain or registrar, you should be aware of your other options. Additionally, how to transfer your domain, with ease. Today, we discuss domain registrar transfers, domain pushes, and how to transfer domains to and from NameCheap. Domain Transfers First, what is a domain transfer? A  domain name transfer  is the process of switching a domain from one registrar to another registrar. Why might you want to transfer your domain registrar, you may ask? There are quite a few reasons you may want to switch: Current registrar increased prices     Site taking too much time to load     You found a better deal with a better registrar     You want all of your domains under one registrar     Current registrar is not user friendly   To be eligible for a domain transfer, you must have been with a registrar for over 60 days. ICANN, The Internet Corporation for Assigned Names and Numbers, enforces the “Change of Registrant lock” for 60 days. Some reasons your domain transfer might not be accepted: Evidence of fraud     Questionable identity of person authorizing transfer     Written objection from the domain name holder     Domain name is on hold due to payment owed   What is a Domain Push? On the other hand, if you want to buy and sell domains under the same registrar, you would do a domain push. A domain push is a change of  ownership of a domain name , under the same registrar. Essentially, a domain is moved from one account to another. For example, if you bought a domain name from someone who uses the same domain registrar as you, they would “push” the domain to their account. A push is usually free, since it takes place within the registrar. Additionally, the ICANN “Change of Registrant” 60 day lock usually does  not  apply. NameCheap NameCheap is an ICANN-accredited domain name registrar based in Phoenix, Arizona, USA. Founded in 2000, Namecheap has tools for users which include: domain name registration, web hosting, security, emails, apps, managed WordPress and more. The registrar has 11 million worldwide users and 15 million domains under management. How to Transfer a Domain With NameCheap NameCheap also has an easy  domain transfer tool  organized into three steps on their website homepage. NameCheaps 3 steps to transfer a domain: 1. Complete A Transfer Check This can be done on NameCheap&apos;s site. Ensure your domain adheres to NameCheap’s transfer requirements. The requirements, which are standard for most gTLD’s (.com, .net, .org) and some ccTLD’s (.uk, .us, .ca), include: The domain must have been registered, or transferred, in the past 60 days ago or more.     The domain must be unlocked at the current registrar. Furthermore, the Whois status should read “OK” or “Active” (not expired).   Some ccTLD’s will have additional  transfer requirements , shown on NameCheap’s site. 2. Prepare Domain For Transfer Once your domain is typed into the search bar, a transfer checklist will appear. This checklist includes: The Current Registrar Information   Registrar Lock     Domain Contact Information     Authorization Code   Be prepared to verify this information. Request an up-to-date Auth/EPPcode for the domain at your current registrar. Once all criteria is met, you should be all set to make the domain transfer! 3. Submit Domain Transfer It is time to verify that your domain name fits all the NameCheap transfer requirements: Sign into your NameCheap account     Go to Transfer Page     Enter your domain into the search bar     Verify that your domain name is prepared for transfer, check boxes next to required fields     Provide Auth/EPPcode from your registrar   Now, add the transfer to your cart and check out. The transfer should cost $9.18 USD. Next Steps After your transfer has been submitted, the domain will have “pending Transfer status”. Your previous registrar should release the domain in 5-7 days. When the transfer is over, you will receive confirmation from your email associated with your NameCheap account. How To Push a Domain With NameCheap Pushing a domain name from one NameCheap account to another is simple. Sign into your NameCheap account     Select the domain name you wish to push     Select “Manage”, then “Change Ownership”     Type in the new owners name     Put in preferred registrant contact information     Submit   Check your email for confirmation of the domain push invitation, then “accept” or “decline” the domain push. About Saw.com At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more. No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our  domain brokers  would love to speak with you.]]></content:encoded></item>
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            <title><![CDATA[Saw.com Spotlight: Kodie.com]]></title>
            <link>https://testsite.sbs/blog/en/articles/kodie-com-spotlight</link>
            <guid>https://testsite.sbs/blog/en/articles/kodie-com-spotlight</guid>
            <pubDate>Thu, 07 Jul 2022 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Kodie-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[With the help of our team, Kodie improved their branding and acquired the exact match domain to continue to change the gift giving experience.]]></description><content:encoded><![CDATA[Gift giving just got a whole lot easier. And a lot more fun. Gift messaging bot, Kodie, allows users to record, write and send personalized gift messages with online orders. Creating a unique way to send gifts. Not to mention, the process is hassle free  and  paperless! The team at Kodie understood the importance of taking the time to build a brand and  buy a domain  that matches a company&apos;s future goals. The entire team at Saw.com would like to congratulate Kodie.com on their new domain name and wish them luck on their future endeavors! Read more about the gift giving experience with Kodie and the premium domain acquisition below. Kodie.com x Saw.com We spoke with Riccardo Soff of Kodie.com to learn more about Kodie and their experience acquiring the exact match domain,  Kodie.com , with us. 1. Tell us about your company. (What does your company provide as a service? What is your mission?) At Kodie, we want to make gift messaging the best it can be. So, that is what we did. Kodie is a gift messenger app that sends digital gift messages to the recipient’s phone number at the time of order delivery. It is a free service, for ecommerce companies or anyone else looking to add a personalized message to a gift. When someone buys a gift from an online store with our widget Kodie installed, that person can send a personalized gift message to the recipient. Kodie receives the personalized message, it is secured with an end to end encryption and tracks the gift order to its final destination. When the order is delivered, the gift message is sent to the recipient. Our clients love Kodie because we are paperless and eco friendly, safe and secure and extremely efficient. Additionally, we offer a personalized experience that allows clients to easily track orders and improve their brand. 2. What sets Kodie apart? Gift giving can be a lot of work. If you’re an online store owner, you’re probably familiar with the hassle of printing gift messages, packing them with the correct gift order, and shipping them on time to the recipients. Especially during holiday seasons. Imagine you are gifting flowers. You choose your flowers, and have the option to enter a written message. That message needs to be physically printed on a machine at the florist and then added into the flower arrangement. Or, has to be handwritten. The act of handwriting or printing a message, and then taking the time to match the message to the correct order creates a huge hassle for merchants. Not to mention the large opportunity for errors. With Kodie, this entire messaging experience is digitized. No paper, no mistakes, no hassle. Gifts go directly to the recipient with ease. Additionally, the message can be kept forever! We create a unique, memorable moment when the user receives a gift. We help gifting become a better experience. 3. What made you decide to invest the money in a domain name? How was your experience with us? This is our first website, so it was a new domain acquisition altogether. We contacted the team at Saw.com to help with our branding effort as well as finding a domain name to match. We wanted a premium domain name that was easy to remember and matched our brand. The team at Saw.com helped find us a name we loved. The name Kodie, of Irish origin meaning “helpful”.  We felt this was the best name for our service - we loved how it sounded, and it matched our story and what we are trying to do as a brand. Most .com domain names are priced very high, but the Saw.com team helped us acquire the exact match domain name,  Kodie.com , at a great price. 4. What have been the biggest challenges you have faced as a business? The biggest challenges we have faced as a business was branding. As a startup, we had not spent a lot of money on branding or marketing in the beginning. This is why we reached out to Saw.com, to help with branding and create a website on a premium domain. About Saw.com At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more. No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.]]></content:encoded></item>
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            <title><![CDATA[Domain Name Branding 101: Basics Every Business Should Know]]></title>
            <link>https://testsite.sbs/blog/en/articles/domain-name-branding</link>
            <guid>https://testsite.sbs/blog/en/articles/domain-name-branding</guid>
            <pubDate>Tue, 05 Jul 2022 00:00:00 GMT</pubDate>
            
            
            <category>Buying Guides &amp; Best Practices</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Domain-Name-Branding-1.png" length="0" type="image/png"/>
        <description><![CDATA[The branding basics every business owner should know. 
]]></description><content:encoded><![CDATA[Branding is the summation of people’s perception of who you are as a company. This may start with your logo. However, it also means you  buy a domain  and build a website, your user experience, customer service, social responsibility, community service, advertising, etc. Your business should have a consistent message to your customers. The better your business gets at branding, the stronger your brand presence.  A powerful brand will increase your reach to potential customers, improve credibility, and increase your company’s value. Here are the  domain name branding basics  your business should follow. What is Branding? A brand refers to a  business marketing concep t that helps people identify a particular company, product, or individual. Brands are intangible; you can not touch them or see them. However, they shape the customers&apos; perception of the company and its products. They are also considered one of a company’s most valuable assets. A strong brand ensures its mission – the why, how, when, with, who, and what – is cohesive both internally and externally. Branding  is the marketing material that aids in  building brand perception . It includes a distinct name, term, symbol, or logo that identifies a business’s goods and/or services. Branding is crucial when building a business. It allows customers to connect with you and gives your company an edge over your competitors.  Brand congruence  is another imperative step when running a business and ensures the harmony and consistency of your business. Branding Basics Successfully branding a business comes with countless benefits. It establishes your  identity , improves  recognition , builds  credibility , generates  new customers , and much more. Here are branding basics your business can follow to  build your brand  and strengthen your relationships with customers: Do Keyword Research A good marketer does the research. Keywords in your domain can help your website get found. Marketers are up to date on news and trends.  They know their competitors and understand their customers like the back of their hand.  (You should understand your customer&apos;s needs and habits and  know  what they are looking for in a brand and product.) Additionally, they are data-driven, constantly looking at new data from products, customers, surveys, social media engagement, etc. Make Sure Your Name Isn&apos;t Already Trademarked Once you  have a domain name  in mind for your company, make sure it&apos;s not already trademarked. If someone else owns the trademark, you could face legal trouble later. You can conduct a trademark search online or hire a lawyer to help you. 1. Create a Brand Strategy A company with good branding does not happen overnight. It takes time. When building your brand and improving your marketing efforts, you need to create a plan.  Be detailed, organized, and patient. Many business owners’ entire branding strategy involves paying a graphic artist to create a logo, slap it on their website, and call it a day. Unfortunately, that isn’t going to cut it in today’s competitive digital landscape.  Effective branding  requires that you have a true understanding of who you are as a business (and who you are not). This is crucial because this is the only way you can effectively communicate who you are to your potential customers. Once you define who you are as a business and what you want to achieve, all of your branding decisions will flow out of that. In a nutshell, an effective branding strategy answers the following questions: What is the goal of my business?  That is, what do you stand for as a business? What gap or need are you trying to fill for your customers? What are my competitors doing?  And what aren’t they doing? Think about what sets your company apart from the competition, and use that to your advantage as you brand your business. Who is my target audience?  This one sounds easy, but there’s a lot more to it than you might think. It’s more than just choosing a specific group of people – you have to choose the  right  people for your business. This involves doing research to determine which types of consumers prefer which goods and services. You can do this by conducting surveys or doing secondary research online. What is my brand message?  To help answer this question, consider what your business does, why it exists, and who it exists for. This will help you determine the personality and values of your business and how to message those ideas to your potential customers. Is my brand registered as a domain?  Preferably, your brand and domain should match exactly. This means you should check to see if the domain for your brand name is already taken. If so, you will need to  buy the domain . Saw.com offers a free consultation for domain broker service. No matter how deep you go into developing a branding strategy, just know this – a simple logo is never enough. 2. Find Your Niche As discussed above, a crucial part of branding is defining the  right  target audience. That is, an effective brand knows exactly who they are communicating with and how they like to be spoken to. For example, if you were to create a men’s clothing company, you’d want to determine what specific type of men you want to target. To know your audience, start simple. You should know their age, their interests, and their socio-economic status. But more important than these characteristics is understanding their wants and needs. Once you understand what your customers need, you can determine how your brand can meet those needs in a way that speaks to them. 3. Design The Look and Logo Most branding is not about the physical appearance, but it is part of it. The visual aspects of your business  are  important to building your brand. It is what a customer will think of when your brand is mentioned, the logo or symbol that sets you apart from competitors. It is important to design your logo and/or slogan with your audience in mind. What colors fit your brand? How can you encapsulate your business into a logo? What is eye-catching? Is there a slogan that will set you apart? What is easy to recognize? During this part of the branding process, it can be beneficial to hire a design team. They can give you ideas on the visual aspects of your brand and work with you to further design other parts of your business. 4.  Be Consistent in Your Messaging One of the most crucial parts of building a brand is  consistency . When creating your brand strategy, you focus on the specific voice of your brand. Find your voice, define your brand, and stick with it. Once you know “who you are,” so to speak, you should always communicate with your customers from that same voice or perspective. This applies to everything – website domain, images, words, blog content, and multimedia. Think about it this way – any message your customers receive from your business should feel as if they’re coming from the same voice. And that voice is the one you conceptualized when you planned your brand strategy. It is the voice that communicates your values and goals and speaks specifically to your target audience. That voice then needs to be consistent across your entire business – your website, storefronts, employees, social media, etc. Without this consistency, you come off as unprofessional and lazy and risk losing trust with customers. Even worse, if your customers feel they no longer connect with your brand, they’ll take their business elsewhere to someone that speaks to their needs. How A Domain Name Can Help We live in the age of the Internet. Everything is online; if you are not, you are in the dark. If you want your customers to find you, it is imperative you have a website and social media that matches your brand name. A domain is a piece of digital real estate. It is your URL or your virtual street address, the welcome sign to your business. It is how you will be found on the millions of websites and social media handles. Source Additionally, it helps you improve credibility, stand out against competitors, and build trust with customers. When building your business,  finding the perfect domain name should always be at the top of your list . It&apos;s the foundation of your online presence. When finding a good domain name, consider: Your business name The domain extension you&apos;ll use - .com, .org, etc. Memorability Availability on social media networks like Twitter, Facebook, and Instagram. If you find your company name is  already registered  as a  branded domain , you have the legal right to register it if you hold the trademark. If you don&apos;t have the trademark, you&apos;ll either need to see if the  current owner  will sell it to you or find another great domain name you can use. To create a new  domain registration  you can use with your brand identity, try: Adding a keyword Using a hyphen Opting for another generic top-level domain (TLD) extension or using a new domain extension. Avoid alternative spelling, as this can make it harder for people to remember. You&apos;ll end up sending customers to another online business. Saw.com Can Help with Domain Name Branding At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape every step of the way.  We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services, and more. No matter the nature, stage, or size of your company, we believe in helping you be seen online, and we pride ourselves in our transparency throughout the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain,  contact us ! We&apos;ll help you find the right branded domain name for your small business.]]></content:encoded></item>
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            <title><![CDATA[Domain Appraisals, Made Easy]]></title>
            <link>https://testsite.sbs/blog/en/articles/domain-appraisals-made-easy</link>
            <guid>https://testsite.sbs/blog/en/articles/domain-appraisals-made-easy</guid>
            <pubDate>Thu, 30 Jun 2022 00:00:00 GMT</pubDate>
            
            
            <category>Domain Valuation &amp; Appraisal</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Domain-Appraisals-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[A further look into our new domain appraisal tool, and how it works to help buyers and sellers understand domain value.]]></description><content:encoded><![CDATA[With the launch of Saw.com&apos;s new appraisal tool we look at how such tools can help buyers and sellers alike understand the value of domain names. From selling a domain,  inquiring about a domain  or actively looking to  buy a domain , the Saw.com tool is an innovative approach to domain appraisal. Many end users know about domain names on a basic level. They know what one is, they know who GoDaddy is, but most don&apos;t know about the domain name aftermarket or the intrinsic value good domains have. When negotiating with an end user over the value of a domain name, appraisal tools can be key in showing these users how and why a domain has value. Pairing this with historic sales can really open peoples eyes to the value of domains and help negotiations move along. Since the end user now has a better understanding of why domain names have value beyond their registration fee. Benefits of Appraisal Tools From an investor point of view, appraisal tools help in a few ways. They can separate the wheat from the chaff when analyzing long lists of auctions and drops. Therefore, highlighting  domain names that are worth  investigating more. They can also provide a deep dive on a shortlist of names. For example, say you found 5 domain names ending today at auction. However, your budget allows you to concentrate on 2 or 3 of them. Using an appraisal tool can help you pick out key data points. This can be the difference between dismissing or pursuing a name. Some appraisal tools simply give a dollar amount. Whereas others show you, at least in part, how they got to that valuation. These data points can include TLDs registered, search volume, cost per click, trends and similar past sales, to name but a few. These  metrics  allow end users to see how a good domain could benefit their business in terms of reducing advertising budgets or getting free type-in traffic. For investors, these metrics show where the specific value lies in each domain. Depending on your business model, you can pick and choose domains that fit your style best. How Saw.com&apos;s Appraisal Tool Works Using the example domain name, Unicorn.com, the Saw.com appraisal tool gives the following appraisal and breakdown: The Breakdown Unicorn.com | Estimated Value $ 1,780,000 The first section gives users information about the .com extension and it&apos;s dominance .COM has 5X more registrations than the next popular extension.   The next few sections analyze the SLD and detail it&apos;s key benefits This is a category defining domain name. This domain is highly memorable and easy to spell. These factors increase the value. This keyword is in such demand that it is registered in over 350 domain extensions. Wow! The term Unicorn is searched around 165,000 times per month! Next, the registrar is checked and t he  details  of the domain  a re  given This domain is  registered at a registrar  for large corporations. Manual review is recommended. The domain age had been confirmed and the value of this explained The Unicorn.com domain has been registered for over 28 years. Similar domains of this age are very high in value. Different domains will trigger different data points, but these are the main ones for a solid .com. Appraisal Tools Show You The Value Another use for appraisal tools, for both end users and investors, is that they can provide insight into the potential value of such digital assets held within a business. This can be helpful for business valuations or when looking to sell, merge or partner with another business. To summarize, different appraisal tools can value domains at wildly different prices. So, be sure to use one that shows why the domain has value. Additionally, pair that with historical, similar sales and the current climate to reach your own valuation. About Saw.com At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets&apos; role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition and  transfer , appraisal, company naming, branding, brand protection, portfolio management services and more. No matter the nature, stage, or size of your company, we believe in helping you  be seen  online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our  domain brokerage  service about buying a domain, contact us! Our domain brokers would love to speak with you.]]></content:encoded></item>
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            <title><![CDATA[How To Build a Strong Website]]></title>
            <link>https://testsite.sbs/blog/en/articles/how-to-build-a-strong-website</link>
            <guid>https://testsite.sbs/blog/en/articles/how-to-build-a-strong-website</guid>
            <pubDate>Tue, 28 Jun 2022 00:00:00 GMT</pubDate>
            
            
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Strong-Website-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Building a business website is hard work, but the end result is worth it. Build a strong website for your business with our 7 tips. ]]></description><content:encoded><![CDATA[A website is the first place a customer visits when they hear about your company. It is your job to  buy a domain  that is trustworthy, and connects with your company. Additionally, you design your business website to be professional, easy to use and aesthetically pleasing. Building a business website is hard work, but the end result of building a strong relationship with your customer and increasing sales is so worth it. Build a strong website for your business with our 7 tips. What Does a Strong Website Mean? When we say “strong website&apos;&apos;, you may be wondering what exactly we are talking about. A few characteristics we associate with a strong website: Easy to spell and easy to find online Memorable Trustworthy Easy to navigate and shop Effectively conveys the essence of the brand How To Build a Strong Website Here is how to design your website to properly convey your brand to customers: 1. Buy a Strong Domain Name Step one of building a good website? Acquiring a premium domain name. Having a strong domain name attracts customers and is effective for SEO, or search engine optimization, purposes. If you are looking to acquire a domain name for your business -  contact us  today for a free consultation! 2. Ensure The Website is Easy To Navigate When creating your website, put yourself in your customers shoes. What would they want to see? Which products should be on the top of the page? What does the user experience look like? Design your site so information is easy to find, and easy to read. Create obvious tabs and organize your site in a way that makes navigation extremely easy. You will maximize readership and minimize website standstills. 3. Keep Content Updated In addition to posting your website and services, you should be posting additional content. This could be new product lines, photos, or a company blog. For example, your company blog could share the best small business tips and advice each week. Consistent, new content will keep customers engaged and coming back for more. Make sure your content is original, relevant and creative. (This content will also help with SEO.) 4. Get Personal Customers today are interested in knowing about companies on a deeper level than ever before. They want to see behind the scenes, get to know the employees and leadership teams and know everything there is to know about the company. Ensure the “About Us” page of your website is up to date with information and that there are lots of photos throughout your site. Additionally, share behind the scenes looks on social media or livestream a day in your life at your company! Seeing the real people behind a brand will make customers feel more connected to you and your brand. 5. Improve Site Performance There is nothing more painful than a website that will not load. Build your website to common website standards and make sure you are regularly testing your site for speed and functionality issues. Furthermore, ensure your site works across all technology - mobile, tablet and desktop. So many people today access the Internet through their phones, so it is crucial your site performs well on mobile devices. 6. Design Your Site To Match Your Brand This is the fun part. Design your website! Furthermore, make it match you and your brand. This is a great way to make a great first impression. Design an aesthetically pleasing site with easy to read fonts and a clear theme. Go bold and bright or minimalist and neutral. Just make sure you stay consistent in your organization and design throughout your site. 7. Optimize Your Site For SEO SEO, or search engine optimization, is the process of improving the quality and/or quantity of website traffic to your website from a search engine. SEO is to help search engines index and rank your website and then show to users. The better you design your website, the higher your site will rank on search engine result pages. Higher rankings on search engines means you are one of the top websites on the results page. Therefore bringing more traffic to your site, increasing credibility and trust with customers and leading to more sales. About Saw.com At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more. No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.]]></content:encoded></item>
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            <title><![CDATA[The DotComGuy Case Study: Mitch Maddox and the (Admittedly Cringeworthy) Dawn of an Era]]></title>
            <link>https://testsite.sbs/blog/en/articles/the-dotcomguy-case-study</link>
            <guid>https://testsite.sbs/blog/en/articles/the-dotcomguy-case-study</guid>
            <pubDate>Fri, 24 Jun 2022 00:00:00 GMT</pubDate>
            
            
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/DotComGuy-Case-Study.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[The dawn of a new technological era: The DotComGuy Case Study. A closer look at The DotComGuy and the mirror his experiment held up to our society.  ]]></description><content:encoded><![CDATA[Ah, yes! The glorious Dot-Com Bubble days. Partying like it’s 1999… when you are not relaxing in ultra-expensive Herman Miller chairs that your startup generously bought for everyone after yet another round of funding, that is. From Amazon Dot com to Pets Dot Com. The sweet sound of state-of-the-art dial-up technology. Mark Cuban during the Broadcast.com episode. What’s not to love? Let’s face it: few things are more fascinating than human behavior involving “hot” technology. One thing more fascinating would be  buying a domain  name, of course. Something that became apparent even well before the internet was born. For example, during the United Kingdom’s railway manias (plural) back in the 1800s, when the Kingdom was obsessively covered in railway tracks. Whether they were needed or not. And no matter how much debt was required to do so. Or the many opportunities as well as pitfalls associated with Industrial Revolutions… all 4 of them* (depending on whom you ask). The list could go on and on. Suffice it to say that whenever promising technology emerges, common sense is thrown out the window. The Dawn of An Era With the early days of the internet being yet another case study which confirms an already-robust trend. To revert to the title of this article, the dawn of any era when it comes to technology tends to be remarkably cringeworthy. From tangible technological developments involving the aforementioned railways to the digital landscape. Why? Primarily because even more so than on other occasions, it becomes remarkably clear in such instances that markets are manic-depressive beasts. In other words, do market participants slowly and sustainably buy assets pertaining to promising technology? Of course not. Instead, the so-called Fear Of Missing Out (FOMO) kicks in and they end up outbidding one another for… well, pretty much any asset with a pulse, and even many without one. From railroad companies with expansion plans that had zero to do with real-world demand, to internet businesses which had zero in the way of business models even moderately conducive to profits. Does this sound familiar? (Crypto coins, NFTs?) DotComGuy (Mitch Maddox) represents a textbook case study involving just that. The manner in which new technology ends up being embraced and the many excesses thereof. Who is this (in)famous DotComGuy? Simply put, a perfectly average 26-year-old called Mitch Maddox who used to work as a computing systems manager. Prior to changing his life by embarking on a now-iconic experiment. Not leaving his Dallas home for an entire year (as of January 1, 2000) and having his necessities met exclusively via internet purchases. To take things to the next level, he agreed to be monitored via 20 cameras 24/7 and essentially turn his life into a Big Brother experiment, but with different rules. He was, as per said rules, not allowed to leave his home but as a (major) perk, visits from friends and various other third parties were allowed. The prize? $98,000 if his experiment would end up proving successful, with him managing not to leave his home for a full year. How was this possible? By, as many have probably guessed, attracting sponsors such as UPS, Gateway (Are they still in business),  Network Solutions, Travelocity and so on. With many critics voicing concerns which revolved around precisely the fact that DotComGuy was more of a consumerism advocate than an internet one. For example, you would see him receive professional golf lessons from a person sent by his Pin-HighGolf.com sponsor. Or receive coffee from Starbucks employees in the morning (remember, visits were allowed!) with the marketing angle one would expect. Personal fitness training from LeisaHart.com? Barbeque from Dickeys.com? Southwestern decorations from TheWest.com to go along with said barbeque? The list of pitches could go on and on. To put it differently, he was oftentimes accused of embarking on an experiment too commercial. Therefore void of “big picture” meaning that the entire endeavor was not just pointless but downright toxic. Toxic in that it painted the internet in the worst possible light. It reduced it to a commercial money grab which went right alongside market activity pertaining to internet assets… the stock market money grab dimension, if you will. And, needless to say, as the Dot-Com Bubble eventually burst, so too did interest in DotComGuy. Did he succeed by reaching his goal of staying put for one year? Yes. But by the time he did that, internet-related hype had collapsed. With manifestations ranging from market crashes and ecommerce activity decline to… well, DotComGuy views. More specifically, his website went from roughly 20,000,000 page views daily at the beginning of his experiment, to over ten times less at the end of it all. And, needless to say, sponsors were getting increasingly difficult to come by. DotComGuy’s popularity declined Whether we are referring to his career as a proto-influencer or the internet as a whole, it all fizzled out. Yet, despite the cringe-worthiness that was oftentimes involved in his experiment, not even his most ardent critics can deny the fact that the DotComGuy was and (even if on a much, much smaller scale) still is a “thing” on the internet. Did he keep his DotComGuy legal name? No, he reverted to Mitch Maddox after his experiment. Is he still in the spotlight? Most definitely not. Especially if we compare today’s realities to the height of his experiment. And the over 1,000 interviews he appeared on during his glory days. Yet despite the fall from glory that was quasi-inevitable, Mitch Maddox is still chugging along as a technology evangelist. One who, no, did not abandon his DotComGuy legacy completely. On the contrary, it has become customary for him to organize an Internet relay chat reunion on a yearly basis. If only to make it clear that he deserves his own little (sub)chapter when it comes to internet history. Is there a lesson in all of this? Contrary to what the “pointless experiment” crowd would be quick to answer, it is difficult not to come to the conclusion that at the end of the day, DotComGuy represented the ultimate Dot-Com Bubble internet era mirror. Someone who reflected the good, bad as well as cringeworthy associated with that iconic period of internet history. Furthermore, moving on to even bigger picture conclusions, he also acts as a mirror when it comes to (broadly speaking) the manner in which human beings tend to adopt game-changing technology. Thereby making it clear that no, we are not robots who deploy attitudes conducive to sustainability above all else. On the contrary, we get irrationally exuberant during the height of a bubble and excessively frightened toward the end. But guess what? DotComGuy was right. The internet is very much still here. What initially seemed like nothing more than a corny experiment, now represents something that surprises nobody. The idea of having most or even all necessities met through the internet in one way or another. With exogenous shocks such as, yes, the COVID-19 pandemic acting as factors which exacerbated an already-potent megatrend in the direction of digitalization. In fact, “DotComGuy on steroids” represents a fairly accurate description of the role the internet ended up playing in our lives. And the same principle is valid for other technology types. Which, after the hype-related and bubble bursting-related dust settled, ended up validating the idea that they are here to stay. As a conclusion and attempt at articulating the lesson that has been mentioned previously: ignore technology-related game-changers by dismissing them as fads at your own peril. But at the same time, try not to leave common sense at the door once the hype phase (quasi-inevitably) kicks in. A fair value proposition, wouldn’t you agree? About Saw.com At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more. No matter the nature, stage, or size of your company, we believe in helping you be seen online. Additionally, we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.]]></content:encoded></item>
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            <title><![CDATA[Jeffrey Gabriel Featured on Domain Name Wire]]></title>
            <link>https://testsite.sbs/blog/en/articles/jeffrey-gabriel-domain-name-wire</link>
            <guid>https://testsite.sbs/blog/en/articles/jeffrey-gabriel-domain-name-wire</guid>
            <pubDate>Tue, 21 Jun 2022 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/746082A1-C779-4FE1-A8E5-3E48439733D0.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Saw.com’s Jeffrey Gabriel featured on Domain Name Wire with NameCorp’s Alan Dunn. The two domain brokers discuss the state of the domain industry, current trends, Web 3.0, NFTs, Crypto and GTLDs.]]></description><content:encoded><![CDATA[At Saw.com, welove talking about everything domain names. Domain appraisal, how to sell a domain, protect a domain and how to  buy a domain.  Saw.com’s Jeffrey Gabriel was featured on Domain Name Wire with NameCorp’s Alan Dunn. The two domain brokers discuss the state of the domain industry, current trends, Web 3.0, NFTs, Crypto and GTLDs. Listen to the podcast, now live on Domain Name Wire. 
 Domain Name Wire Domain Name Wire  is a news source centered on the domain industry, for people in the industry and beyond. Including domain name owners, intellectual property attorneys, trademark lawyers, domain registrars, domain services companies or anyone else interested in the industry. The source is written by industry experts and edited by domain name industry analyst Andrew Allemann. Allemann has 25 years of experience in the industry. 
 Jeffrey Gabriel on DNW Podcast Saw.com’s Jeffrey Gabriel and NameCorp’s Alan Dunn discuss what they are seeing first hand in the industry. It is a podcast you won’t want to miss. Listen to “Domain Brokers Discuss The Market”  here . 
 About Saw.com At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more. No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our  domain brokers  would love to speak with you.]]></content:encoded></item>
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            <title><![CDATA[Current Marketing Trends]]></title>
            <link>https://testsite.sbs/blog/en/articles/current-marketing-trends</link>
            <guid>https://testsite.sbs/blog/en/articles/current-marketing-trends</guid>
            <pubDate>Thu, 16 Jun 2022 00:00:00 GMT</pubDate>
            
            
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/92E1077B-29CE-4387-9BB3-BC0362C5C864.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Here are 6 current marketing trends and how to implement them into your marketing strategy. ]]></description><content:encoded><![CDATA[Marketing is the action of promoting and selling a product or service. Today, there are many different types of marketing. To name a few, outbound marketing, personalized marketing, telemarketing, social media marketing, digital marketing and much more. All types of marketing are ever changing, and require time and research. Marketing involves an organized plan. For example, a company may  buy a domain  and build a website, traffic building, social media, SEO and more in order to focus on digital marketing. Marketing trends are constantly evolving and shifting, forcing businesses to adjust their marketing strategies. Here are some current marketing trends to watch, and how to incorporate them into your marketing strategy. How To Be Successful in Marketing Before we dive into the current trends in marketing, let’s cover how to be an  effective  marketer. A good marketer does their research.  As a marketing professional, you need to do a lot of research. You need to be up to date on news and trends and be aware of what is going on in the world. Additionally, you should be data driven. A good marketer knows their customer You should know your customer like the back of your hand. You should know their age, education level, language, interests. Furthermore, you should understand your consumers&apos; problems that need solving. With this information you will more effectively create a marketing strategy that attracts customers to your product or service. Current Marketing Trends Here are 9 current marketing trends and how to implement them into your marketing strategy. 1. Personalization Personalization  is a trend in marketing that continues to remain prominent in the business world. Additionally, a trend that is now an expectation for customers. (80% of shoppers are more likely to buy from a company that offers personalized experiences.) It is the act of tailoring an experience to an individual. In business, a brand may observe customers’ habits and interests, and change the experience based on what they find. Personalizing the customer experience could be sending emails that begin with their first name to suggesting content that aligns with their interests. A great example is Netflix’s “because you watched…” feature. It is personalized to the customer   and  shortens the time of scrolling through Netflix. 2. Social Media Not everything in the marketing world is abruptly changing. Social media will continue to be crucial to companies&apos; marketing strategies. However, here are some things to watch: Video Based Content There will be an increase in videos on social media. Today, social media videos perform better than images and encourage 49% more interaction. TikTok is growing in popularity, now downloaded over one billion times globally. Instagram introduced Reels and has discussed the growth of video presence on the once image-only app. If more social platforms focus on video and video algorithms, your company will need to keep up in order to grow your viewers and engagement. The rise of TikTok and the introduction of Instagram Reels and Facebook Watch should be an indicator that video based marketing is in. With so many people still working or studying from home, video content offers people a new way to shop. Furthermore, it allows customers to get to know a brand on a whole new level. As a business owner, you could host live streams or events, post stories throughout the day or create edited videos to introduce a product. The opportunities are truly endless Increased Spending  In 2020, marketers spent over $40 billion dollars on social media advertisements.  It is projected  that this number will rise to $49 billion in 2021 and $56 billion in 2022. Brands will probably begin spending more money on social media campaigns. Why? Because organic reach on social media will continue to decrease, and it will be harder to get consumers’ attention. 3. Addressing Global Issues Customers want to shop with a brand that aligns with their values. That connection can be made by addressing global issues. Many companies over the past year have gone cruelty-free or vegan; some have introduced more body positive ads or launched a go green initiative to be more sustainable. Speaking about something that your company values can build trust with customers, and also make a change! 4. Behind the Scenes Content Customers do not always want to see polished, professional content. Recently, customers have been loving effortless, behind the scenes content. Post Instagram stories of the process of making a product, then all the way to distributing it. Show how your team plans the launch of a new product or service. Let customers get to know your team by allowing employees to do account takeovers. There are so many ways to implement this into your marketing plans, and your customers will love it. 5. Representation Being a marketer means knowing your customer. Who is  your  customer? Representation is not a trend, but a need in advertising today. Whether that is influencer advertising, print advertising, social media advertising, etc. In your next advertisement, be inclusive. Ensure all of your customers are represented! 6. Influencer Marketing Influencer marketing is huge and will continue to grow in the coming years. They help give you exposure and build your online credibility. Social media users trust their favorite influencers and celebrities. They value their opinion on products and want what they are using. If your company collaborates with the right person, you could see huge growth in sales of your product or service. Who better to rave over your new cosmetic line than a celebrity makeup artist with 200k followers? 7.  Digital Transformation During the pandemic, the world went digital. Nearly everyone worldwide was working remotely. Companies relied on team meetings and chat rooms to stay connected, and held live streams, virtual events, and communities to reach their customers. Although the world is slowly returning to the new normal, people have discovered that we do not have to return to how things were before. It is possible to stay remote and virtual. Now, we just need to create more efficient ways to do so. 8.  Mobile Marketing More and more people are using their smartphones and tablets to use search engines and shop. Today, mobile devices now account for nearly 2 of every 3 minutes spent online. Companies need to keep up with this. Build your website to common website standards, and make sure you are regularly testing your site for speed and functionality issues. Make sure your site has the same look and speed on a desktop, tablet, and smartphone. The performance of your mobile website could be the difference between a customer staying on your site or closing the tab 9.  More Focus on Customer Experience Customer experience is more crucial than ever.  It is projected that  in the next year, customer experience will surpass the price and product as a key brand differentiator. As a brand, you need to decide how you will set yourself apart from the rest of your competition. This is one way you can do that. Creating the right experience for your customer will help you in countless ways. Nowadays, people want easy, they want to feel like valued customers, and they want something different and fun. If you give this to them, your customers will return, they will recommend you to their friends, and your business will benefit. How can you do this? Set yourself apart. Make your shopping experience easier by adding one-click checkouts. Engage with your followers on your social media and incorporate live streams and takeovers. Create a storefront or restaurant that is the most  Instagram-able  in the city. About Saw.com At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services, and more. No matter the nature, stage, or size of your company, we believe in helping you  be seen  online, and we pride ourselves in our transparency throughout the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.]]></content:encoded></item>
        <item>
            <title><![CDATA[How To Promote Your Business]]></title>
            <link>https://testsite.sbs/blog/en/articles/how-to-promote-your-business</link>
            <guid>https://testsite.sbs/blog/en/articles/how-to-promote-your-business</guid>
            <pubDate>Tue, 14 Jun 2022 00:00:00 GMT</pubDate>
            
            
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Promote-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[You just started on your business venture, and now it is time to get your name out there. Here is how to promote your business. ]]></description><content:encoded><![CDATA[You just started on your business venture. Your team has been working tirelessly to get your business ready for launch day, and now your up and running. Now what? It is time to get your name out there! Promoting your business in your local area and beyond can feel scary and difficult. However, with an organized plan and the desire to spread word of your company through your community and around the world, it is possible. Add these few tips to your business marketing strategy and watch your business grow. How To Promote Your Business 1. Buy a Domain &amp; Build A Website The first step to getting your business out there is to  buy a domain  and create a website. A domain is your virtual street address for your business. It is what builds your online presence - how people find you online, how you are remembered and how more customers can find you. A website allows you to branch out from selling your product or service locally, and opens you up the rest of the world. 
 Building a website is a crucial step to promoting your business, and one that should not be overlooked. It is necessary to take the time to slow down and design a website that fits your business. Today, your business needs to have a strong website to assist with marketing and promoting your business. Additionally, it allows you to keep up with your competitors. 2. Ensure Your Website is Mobile Friendly Now that your website is set up, you need to ensure it is running properly. Reported in 2021, 4.32 billion, or 90% of the global internet population, use a mobile device to go online. It is crucial for businesses nowadays to have a website that works across all platforms, such as desktops, laptops, tablets and mobile phones. This means your website is formatted for a mobile device, it is fast, performs well and is easy to navigate. If your website does not run properly mobily, it could be the difference between a sale or a closed tab. 3. Work on SEO SEO, or search engine optimization, is the process of improving the quality, and quantity, of website traffic through search engines. Spending the time to work on your SEO can increase organic traffic to your site, improve rankings on Google and improves brand awareness and trustworthiness. Ultimately, getting your business more exposure and increasing the amount of visits to your site. 4. Join Business Related Social Media Set up a business page on social media! Great social media platforms a business include Facebook and LinkedIn. However, many businesses also use Instagram and Twitter, and even TikTok to post content. It is important to remember not to rely on  social media  to run your business. Instead, use social media as an aide to build your business. Social media allows you to post videos, stories and live streams and engage your customers in new ways. Having  both  a website and business socials can provide numerous opportunities to attract different audiences and advertise your business. 5. Collaborate With Other Businesses Working with other businesses is another great way to get your name out there. Forming a relationship with other businesses and business owners can be extremely helpful. Through them you can get referrals, as well as business tips and advice. Furthermore, you could take it to another level and collaborate with other businesses. This would be a chance to launch a whole new product or service. Additionally, this gives you more exposure since it opens you up to the other businesses customers. 6. Give Back A great way to promote your business is to be involved in your community. Or, to be involved in particular initiative or charity. There are so many great ways to do this - from having a booth at your local farmers market to starting an initiative to make your business sustainable and protecting the environment. This gets your name out there in new ways. Additionally, it shows what your company values, which  builds trust with customers . Interested in Building Your Website? The first step to promoting your business is creating your business website. Ready to acquire a domain name to build your business website?  Contact  one of our experienced domain brokers today! At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more. No matter the nature, stage, or size of your company, we believe in helping you  be seen  online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.]]></content:encoded></item>
        <item>
            <title><![CDATA[Why You Should Work With a Domain Broker]]></title>
            <link>https://testsite.sbs/blog/en/articles/why-you-should-work-with-a-domain-broker</link>
            <guid>https://testsite.sbs/blog/en/articles/why-you-should-work-with-a-domain-broker</guid>
            <pubDate>Thu, 09 Jun 2022 00:00:00 GMT</pubDate>
            
            
            <category>Selling Strategies and Tips</category>
            <category>Buying Guides &amp; Best Practices</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Work-with-a-Broker-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[7 reasons why you should consider working with a domain broker during your next domain sale or acquisition. ]]></description><content:encoded><![CDATA[Choosing a company name and branding your business is no easy task. Finding and  buying a domain  name is a whole new challenge. A domain name has the power to bring a company to a new level of success by strengthening the business&apos;s online presence. Additionally, a domain name can increase credibility, branding, improves SEO, improve trustworthiness with customers and so much more. The only con? Acquiring a domain name comes with some work. That&apos;s why you should work with a professional domain broker! Brokers can make the sale and/or acquisition process so much easier, and provide additional support during your business branding. Here are a few reasons why you should work with a domain broker. What Does a Domain Broker Do? Did you know there are over 350 million domain names registered on the internet? In the confusing world of domain names, it can feel impossible to find a domain that fits your business, at the price you want. This is where a domain broker comes in. Domain brokers are experts in everything domain names. Essentially, they are real estate agents, but on the Internet. They assist with the acquisition and selling of domain names, your virtual business address. There are two types of brokers; buyer brokers and seller brokers. A buyer broker represents you when you want to acquire a domain. A seller broker represents you when you want to sell a domain. However, many brokers can assist you with both buying and selling domains. Why You Should Work With a Domain Broker So, why should you hire a domain broker? How do they make acquiring and selling domains easier? Here are just a few reasons. 1. They Are The Experts Simply put, no one knows the domain industry better than domain brokers. No amount of research could educate you on acquiring or selling a domain better than a broker. Especially one that has been in the industry for years. They are the experts, they know the ins and outs of the complex industry. They have experience selling  and  buying domain names, a strong network, they understand the pricing, negotiating, and will have backup domain options in mind. 2. They Protect Your Privacy The second advantage to hiring a domain broker is that your privacy is protected. Since a domain broker acts as the middle person between you the buyer and the seller, it allows your identity to be anonymous. If that is what you want. Why would you want your privacy to be protected? Say you are a successful company looking for a new domain, or a company looking to rebrand. If you start searching for domains and reaching out to sellers yourself, your identity will be known. The seller could raise the price if they find out who you and your company are. Or, your inquiry on a new domain could reveal your  future business plans. 3. They Have a Strong Network Brokers, especially those who have been in the industry for a long time, have a huge list of contacts. This includes the domain industry and beyond. An experienced broker with a large network opens the door to more options when you are searching for a domain. They will have contacts with other domain brokers, registrars and with past clients and companies they have previously worked with. 4. They Handle Everything One of the best parts of hiring a domain broker is that they handle everything. Yes, everything. When you hire a broker, they take on all the nitty gritty work that comes with acquiring, or selling, a domain. This includes the research to find the buyer or seller, communicating with the buyer or seller and the negotiation and contract. 5. Broker’s Have Negotiation Experience Broker’s handle everything. That includes negotiations. Negotiations are difficult, especially if you do not have any negotiation experience. A domain broker handles all of this for you. They can mediate any tension or disagreements on pricing. Additionally, you can trust that your domain broker is getting you a fair price for the domain. 6. They Are Also Experts In Branding In addition to being experts on domains, brokers are also very experienced in branding. Brokers can work with you to develop future business plans. Including naming your company, building your online presence, help with defensive registration, portfolio management and more. 7. They Work For You Finally, one of the best parts of hiring a domain broker is that they work for you. Only you! They are there to help you through the acquisition or selling of a domain, branding, etc. They are the person you can ask questions to, the person to trust, the person to help you with branding, and anything else you need when it comes to building your online presence! Interested in Speaking With One of Our Domain Brokers? Ready to acquire or sell a domain name?  Contact  one of our experienced domain brokers! At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more. No matter the nature, stage, or size of your company, we believe in helping you  be seen  online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our  domain brokers  would love to speak with you.]]></content:encoded></item>
        <item>
            <title><![CDATA[Saw.com Featured in DN Journal]]></title>
            <link>https://testsite.sbs/blog/en/articles/saw-com-featured-in-dn-journal</link>
            <guid>https://testsite.sbs/blog/en/articles/saw-com-featured-in-dn-journal</guid>
            <pubDate>Tue, 07 Jun 2022 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/F3C17DF2-3929-4649-950B-55F991113D57.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Amanda Waltz and Jeffrey Gabriel featured in DN Journal.]]></description><content:encoded><![CDATA[Since we launched in January 2020, our focus has been on our customers. Our goal is to help our clients be seen online when they  buy a domain  or sell a domain. Additionally, to be transparent throughout that process. Co-Founders Amanda Waltz and Jeffrey Gabriel spoke with Ron Jackson of Domain Name Journal to discuss Saw.com’s devotion to customer centricity, obstacles during past domain acquisitions and Saw.com’s new domain appraisal tool. 
 Domain Name Journal 
 DN Journal, or “Domain Name Journal” is an online and print magazine that was founded in 2003. The magazine reports on the latest sales, events and developments in the internet domain registration market. Ron Jackson speaks with all leaders of the industry - domain brokers to corporate leaders to domain investors and developers. This week, DN Journal released, “How Fast Growing Saw.com Cuts Domain Sales &amp; Acquisition Obstacles Down to Size”. 
 The Saw.com Feature This article covers the story of Saw.com from January of 2020 to the present. We dive into the many obstacles that come with domain acquisition and  why  we created a domain appraisal tool. And so much more. 
 “All of these sales and really all of our work requires a real commitment to our process, which is how can we create the most value for our clients? How can we get them what they need in the most effective way for their company and stakeholders within their organization? What bring us the most satisfaction time and again is succeeding where others have not. As we all know, while what we do is NOT rocket science, it does require diligence and follow through. We are super proud of our work and the team we have both customer facing and behind the scenes making this all happen for our clients.&quot;   Amanda Waltz and Jeffrey Gabriel Read the rest of the article  here . 
 About Saw.com At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more. No matter the nature, stage, or size of your company, we believe in helping you be seen online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.]]></content:encoded></item>
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            <title><![CDATA[Saw.com's Jeffrey Gabriel Attending ICANN 2022]]></title>
            <link>https://testsite.sbs/blog/en/articles/jeffrey-gabriel-attending-icann-2022</link>
            <guid>https://testsite.sbs/blog/en/articles/jeffrey-gabriel-attending-icann-2022</guid>
            <pubDate>Thu, 02 Jun 2022 00:00:00 GMT</pubDate>
            
            
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/ICANN-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Saw.com CEO and Co-Founder, Jeffrey Gabriel, will be attending ICANN 2022 and hopes to see you there!]]></description><content:encoded><![CDATA[As one of the top domain brokerages, we believe in the power of what a domain can do for a company. We were founded with the purpose of helping our clients be seen online - and we help clients  buy a domain,  sell a domain and protect a domain. None of this would be possible without ICANN. Saw.com is very happy to announce we will be attending the ICANN 74 Policy Forum 2022! Co-Founder and CEO, Jeffrey Gabriel, will be attending the forum from June 13-16 to represent our domain brokerage team. We love attending events like these so we can meet other passionate leaders in the domain industry. We hope to see you there! What is ICANN? ICANN, Internet Corporation for Assigned Names and Numbers, is a global nonprofit organization that oversees the network of unique identifiers that allow computers on the Internet to find one another. Founded in 1998, ICANN stands to promote competition and develop policies for the Internet’s unique identifiers. Additionally, to keep the Internet secure and stable. Due to ICANN’s role in the Internet naming system, ICANN does have a large impact on the evolution of the Internet. Some of the identifiers ICANN oversees are root servers, IP addresses, and the domain name system. An example of ICANN’s work in our daily lives would be when you type a web address into Google. Since that web address is unique to that person or business, you are immediately directed to that site. This would not be possible without ICANN. Since ICANN is who coordinates the unique identifiers to ensure the Internet is organized and efficient. ICANN 74 Policy Forum 2022 ICANN holds public meetings three times a year to “discuss progressing policy work, conducting outreach, exchanging best practices, negotiating business deals, and interacting with other members of the ICANN community, Board, and organization.” The forum is made up of various discussions, councils, workshops and networking events. From data protection to DNS abuse and laws and regulations in the European Union, all topics will be covered over the three day meeting. Each public meeting is in a different region of the world. This upcoming ICANN conference will be held in The Hague, Netherlands from June 13-16 at the World Forum. The location represents Europe, Middle East, and Africa (EMEA) region. This meeting will include both in person and virtual participation. Registration closes on June 8th,  sign up  now. Speak With Jeffrey Gabriel At ICANN Attending the ICANN forum also invites an opportunity to get to know others in the industry with the same passion for all things domains. Saw.com’s Jeffrey Gabriel will be attending this year and can not wait for the chance to meet with you. If you are attending ICANN 2022, email  Buzz@Saw.com  to set up a time to speak with Jeffrey! About Saw.com At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more. No matter the nature, stage, or size of your company, we believe in helping you  be seen  online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.]]></content:encoded></item>
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            <title><![CDATA[Common Mistakes New Business Owners Make]]></title>
            <link>https://testsite.sbs/blog/en/articles/common-mistakes-new-business-owners-make</link>
            <guid>https://testsite.sbs/blog/en/articles/common-mistakes-new-business-owners-make</guid>
            <pubDate>Tue, 31 May 2022 00:00:00 GMT</pubDate>
            
            
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Common-Mistakes-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Making mistakes is part of being a new business owner. But, here are 6 common mistakes and how to avoid them!]]></description><content:encoded><![CDATA[As a new business owner, you will make mistakes. Everyone does! It is all a part of the process of building a business from the ground up. There will be unplanned roadblocks, unexpected costs, and far far more. However, it is how you address these issues and bounce back from them that will show your character and strengthen your business. How you deal with various challenges and mistakes will be the difference between owning a successful startup and a failed one. If you are wondering what some of the common mistakes of new business owners are, and how to avoid them, you came to the right place! Common Mistakes &amp; How to Avoid Them Here are the most common mistakes for new business owners, and how to avoid them. Not Having a Plan You can not rush the process when building a business. It is important to take the extra time to get organized and develop long and detailed plans. Yes, plans. Overall business plan, growth plan, financial plan, marketing plan, etc. Do your research by studying competitors and spaces in the market for a new product. Reflect on your own resources and expertise. Set goals for your company - What does your business look like 6 months down the road and 10 years down the road? Trying to Get Rich Fast Many business owners are eager to start making money, hoping to become rich overnight. Although this hunger for success is a great quality for an entrepreneur, being too eager can also hurt you in the long run. Building a business and becoming successful takes time, hard work, perseverance and even some luck. Never expect you will be making millions overnight. Be smart, be patient and with time your business, your business will be successful. Relying on Social Media Social media is an excellent piece of technology today. However, it should never be relied on to build a business. When you put 100% of your business on social media accounts, guess who has control of your business? Yes, the social media companies. They will have control over who sees your products and when. What should you do instead?  Buy a domain  and build a company website. When you have a well designed website on a  premium domain  name, you will build credibility, marketability, and trustworthiness with your customers. Furthermore, you will have full control over SEO. Trying to Do It All When you are a business owner, your business is your baby. Many entrepreneurs try to take care of every aspect of the business on their own. However, it is important as the leader of your business to be able to recognize the places where your skills are strongest and delegate the other tasks to your team. Ensure your business is made up of people with strengths where your talents may be weaker. When you have a solid team of individuals working with you, you should trust them and believe in their expertise. This will create a strong, hard working team. Not Protecting Intellectual Property Depending on the type of products you have, you could be eligible for copyright or patent protection. This could include music, software, art, etc. Additionally, your business name, logo, slogan may be eligible for state or federal trademark protection. As a business owner, you should consider keeping track of your intellectual property and take the necessary steps to protect it. This will prevent any legal problems in the future and prevent competitors from copying your brand and products. AdultBlock  and defensive registration are amazing ways to protect your domain name. AdultBlock enables qualifying organizations to block the registration of any domain that falls under their trademark. This service will block registrations for your name across all four adult-themed TLDs: .dotXXX, .dotADULT, .dotSEX, and .dotPORN. Not Setting Goals In addition to creating your business plan, you should also have set goals for your business. Clear, measurable and attainable goals are something every business should have written out.  Goals help you and your team stay organized, on track and motivated. They also give you something to reach for each day. These goals can be small victories or huge goals for five years down the road. Whatever your goals are, just ensure they are measurable and realistic to your company. About Saw.com At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more. No matter the nature, stage, or size of your company, we believe in helping you  be seen  online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.]]></content:encoded></item>
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            <title><![CDATA[The Importance of Showing a Face Behind Your Business]]></title>
            <link>https://testsite.sbs/blog/en/articles/importance-of-showing-a-face-bahind-your-business</link>
            <guid>https://testsite.sbs/blog/en/articles/importance-of-showing-a-face-bahind-your-business</guid>
            <pubDate>Thu, 26 May 2022 00:00:00 GMT</pubDate>
            
            
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Face-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Here is our guide to showing the faces behind your business, and how to incorporate it into your marketing plans.]]></description><content:encoded><![CDATA[It is 2022. We have access to technology with the power to connect one another, and it is time to take advantage of it. As a business owner, you should be utilizing this technology to strengthen your brand and connect with your customers. This is all a part of building your online presence and brand perception.  Buy a domain  that matches your brand and build up your social media content to assist with the marketing. As a business, it has become imperative that you show the faces that make up your amazing brand! Customers, and future customers, want to see it. Furthermore, your employees want to be a part of it. 
 Here is our guide to the importance of showing a face behind your business and how to incorporate this into your marketing plans. The Face Behind The Brand Matters Why should you show the faces behind your business? Out of all the reasons, you should do it because it  builds trust with customers . However, there are many other reasons why showing the face behind your brand matters. Shows Your Brand is Relevant When you prioritize showing behind the scenes and the faces behind your brand, it shows your business is relevant. Your customers will notice. Keeping up with industry trends shows you are a modern business that meets the needs of customers and stands out from competitors by adapting to new trends. Gives Your Brand a Personal Touch It is sometimes difficult to connect with a brand with no face or personal touch. Especially online. Customers prefer to engage with individuals, or businesses that add that authentic feel. 
 Which is more trustworthy? A business website with a robot feel or an online business that displays photos of their founders, philanthropies and employee testimonials? Incorporating a human face, like your employees and the stories that make your company unique, will make your customers resonate with you and trust you. Shows Your Brand is Professional In addition to giving your brand a personal touch, this also gives you an opportunity to show your professionalism. The face behind the brand gives customers a person to connect with, on a personal and professional level. The faces behind your business are professionals, experts in their field. They understand what their customer needs and are dedicated to the customer experience. Ensure this professionalism and expertise shine through! How To Show The Face Behind Your Business Here are a few ways to incorporate showing the face behind the brand into your marketing plan! Remember, no business is the same - do what works for you and your brand. Show The Behind the Scenes Customers today want to see everything, and they want to be a part of everything. Take customers behind the scenes on social media with lives or stories. Show how a product is made from start to finish. Or give customers a sneak peek of an upcoming product or announcement. Any insider look you can give your customers will get them excited for what&apos;s coming. Additionally, they will appreciate the transparency and insider look. It shows you have nothing to hide - and also gives you an opportunity to show you practice what you preach. For example, if you are a sustainable business and your behind the scenes shows you truly are making strides to protect the environment and be sustainable in the workplace - your customers will appreciate this. Strengthen Your “About Us” Customers want to get to know your brand before they shop with you. So, tell them your story. Ensure when they visit the “ About Us ” section of your website, it is updated and detailed. This section of your website should give customers a taste of who you are and why you do what you do. It is the perfect place for you to show the faces behind your business. Additionally, with the personal connection created through your about us page, it should encourage customers to explore other areas of your site and social media. Tell them your origin story - why did you start your business? Share photos of your founders and give a detailed background about them. Share photos and descriptions of your leadership team Display your first product and why you felt it needed to be on the market Encourage your customers to reach out to you, follow your social media and get to know you Employee Posts and Takeovers Employees are who makes your brand operate. Have them share their unique story with your customers. Allow them to take over your social media, or do an employee testimonial. This builds a company culture that celebrates one another, but also lets customers get to know your team on a personal level. About Saw.com At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more. No matter the nature, stage, or size of your company, we believe in helping you  be seen  online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.]]></content:encoded></item>
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            <title><![CDATA[Sold: Comet.com]]></title>
            <link>https://testsite.sbs/blog/en/articles/acquisition-comet-com</link>
            <guid>https://testsite.sbs/blog/en/articles/acquisition-comet-com</guid>
            <pubDate>Tue, 24 May 2022 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Comet-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Exact match domain Comet.com was recently sold with the help of our team at Saw.com. Read about the acquisition here. ]]></description><content:encoded><![CDATA[Comet.com was recently sold with the help of our team at Saw.com. This desirable, premium domain name is a huge addition to Comet. When you  buy a domain , a short, one word, exact match, brandable domain name is the golden standard. And that is exactly what Comet got! This domain is sure to make Comet stand apart from other domains on the internet, and define the company as an industry leader. Comet  is a machine learning company specializing in self-hosted and cloud-based platforms. Allowing data scientists to compare, explain and track models. Their goal is to help companies drive business impacts using AI while improving productivity, collaboration and visibility across teams. Securing the .Com Currently branded on Comet.ml, Comet was approached by our team about upgrading to Comet.com. Additionally, what that would do for their continued expansion. To open the conversation, our team provided a consultative approach to learning more about their business, customers, prospects, etc. Using the valuable information gained through the CEO and Corporate Counsel, Kris Hou, led him in the direction of recommending the  .com upgrade. It was clear to him after listening to the companies concerns that they would benefit from acquiring Comet.com. If they were to succeed, this asset would help drive their continued expansion. Kris and Corporate Counsel discussed the relevant trademark protection considerations as well as the SEO and marketing benefits. Additionally, the elevated trust .com domains convey in discussion with future investors and also prospective customers. After this discussion, Comet’s Counsel and CEO brought the option to the Board of Directors. They decided they had to give it a go based on the intellectual property and trademark considerations alone. Comet agreed that upgrading to the .com was an important move for their company and investors. So, they hired our team and we got to work to see if there was a deal to be done! The Acquisition We contacted the current owner and explained that he had a company interested in taking over the name. The .com was not currently active from a public point of view, and we soon learned that the .com domain was indeed used for an internal intranet/client portal. It was a key tool for the current owners, and if we were able to come to the right financial considerations we would also have to “untangle” the domain from one commercial use to the next. This would have to been taken into the considerations and be worked through as the portal currently supported over 700 clients as an integral part of their business. The current owner advised that they had been approached twice in recent months with six figure offers. So, the price offered would need to be well above those offers for their board of directors to consider parting ways with the asset. Comet.ml were made aware of this and advised Kris of their best price for the domain. Kris gave this price to the current owners and even though one of the other parties had been back in touch and offered higher than this, the current owner decided to work a deal with us. We were willing to actively speak over video conference calls adding an extra level of trust and legitimacy to our process. This is what swayed it for the owners of Comet.com. The personal touch meant a lot to them, and ultimately clinched the deal. Securing Comet.com The current owners asked for a thirty day frame to migrate their internal systems to another domain and for Comet.ml to start a payment plan. However, when the company lawyers got involved to move things along the deal was done in just two weeks with the help of Amanda and Jeff of Saw.com to facilitate a contract that was effective and agreeable for all parties. This included one payment via escrow.com. Once all data was migrated within not only on budget, but also under the deadline…fast tracked to two weeks! Both companies walked away very happy with their expectations exceeded. Both the buyer and seller were very accommodating throughout, making the transaction smooth and a big win for both sides. Exact Match Domains &quot;Our team loves working with companies who understand the importance of not only having TM for their brand, but also are serious when securing their .com domains. The combination becomes a winning strategy digital trust and legitimacy for online commercial use.&quot;   Amanda Waltz, Co-Founder of Saw.com  It is increasingly important for early stage companies to acquire their exact match domain name for their brand. Following this path is one of the best ways to ensure their brand is protected with a competitive edge while keeping up with SEO and digital marketing consideration for the future of their brand online. If you have been trying to acquire a domain, or other IP asset and have come up empty, why not give our team a try, you have nothing to lose and so much to gain! About Saw.com At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more. No matter the nature, stage, or size of your company, we believe in helping you  be seen  online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.]]></content:encoded></item>
        <item>
            <title><![CDATA[Do I Still Need a .com TLD For My Business?]]></title>
            <link>https://testsite.sbs/blog/en/articles/do-i-still-need-a-com-tld-for-my-business</link>
            <guid>https://testsite.sbs/blog/en/articles/do-i-still-need-a-com-tld-for-my-business</guid>
            <pubDate>Fri, 13 May 2022 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/TLD-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Wondering if you should go with the .com TLD? Here is everything you need to know.
]]></description><content:encoded><![CDATA[When looking to  buy a domain  for your business, you have two difficult decisions to make. First you need to choose the right domain. A domain is the word that users type into a search engine in order to find a website. Essentially, your digital street address. Second, you need to choose a domain extension to go with your domain. A domain extension is the combination of characters following the domain and period. With millions of domain and domain extension combinations, how do you choose what is best for you and your business? Today we discuss different types of domain extensions, TLD’s and if you still need a .com TLD for your business in 2022. What is a TLD? A TLD, or top level domain, is the second part of a domain name. They are sometimes also called domain extensions or domain endings. There are exactly 1,532 different TLD’s to choose from according to  ICANN . Just about any word you could use as the TLD for your business. No really, some registered TLD’s are .yoga, .biz, .info, .club, etc. However, the most common TLD in the world is .com, about 53.3% of domain names registered include .com. Other very popular TLD’s are .gov, .net, .edu, and .org. Another popular option are country code top level domains, or ccTLD’s, such as .uk (United Kingdom), .ca (Canada), .de (Germany), .us (United States), etc. Why is .COM So Popular? The .com was introduced way back in 1985, originally intended for commercial websites. It was one of the first set of top-level domains introduced, along with .edu, .gov, .mil, .org and .arpa. When the majority of the public began using the Internet, the .com had already been established as the go-to standard of what a domain name should be. Now, nearly 40 years later, there are over 160 million .com domains registered around the world! .COM vs. Other TLD’s When it comes down to choosing a domain for your business, you need to weigh all of your options. You need to choose a domain that fits your budget, your business, will attract your target audience and help with SEO. That said, there  is  a difference between owning a .COM domain and another TLD or domain extension. The most important factor in choosing is probably your target audience. Are they tech savvy individuals who are familiar with and appreciate various domain extensions? Or, are they the general public who might interpret a different domain extension as untrustworthy? You need to consider your target audience and specific industry and determine what domain would be best to cater to their needs. For example, if you were a photographer looking for a domain name JeffreyGabriel.com would not really convey your brand to users. However, JeffreyGabriel.photos, or JeffreyPhotos.com, would. It depends on your industry and what your audience is looking for. Some factors to keep in mind when choosing a domain name and domain extensions: Memorability - How likely is it that users will remember your website and be able to type it in later or recite it to others? How can you make it easier for your target audience to remember?     Length &amp; Spelling - The shorter and easier your domain is to spell, the easier it is for users to remember.     Brandability - Are you looking for an exact match domain name for your brand? Or a keyword domain to match your industry?   Do I Still Need a .com TLD For My Business? The simple answer to this question is no, you do not  need  a .com TLD for your business to be successful. However, there are many factors to be considered. There is cost, business goals, target audience, etc. when finding a domain name - it really depends what you want to achieve with the name. If you are a global company with hundreds of thousands of dollars to spend, a .com domain will solidify your status as a reputable company. If you are a smaller company looking to buy your first domain to slowly build an online presence, then a non .com TLD might be the better option for you to start! We understand choosing a domain name can be one of the most difficult parts of building a business. But, do not just settle on any domain or extension and rush the process. Take your time to choose the name, and domain extension, that is right for you. Ask Your Domain Broker Domain brokers are there for you! A domain brokers job is to help you understand all your options while acquiring or selling a domain - and to be transparent through the process. Through your domain choosing and branding to the acquisition process, brokers are there to answer all of your questions. If you are unsure about what domain extension to pair with your business, your domain broker can help give you options based on your business, budget, future goals, etc. About Saw.com At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more. No matter the nature, stage, or size of your company, we believe in helping you  be seen  online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.]]></content:encoded></item>
        <item>
            <title><![CDATA[Let's Talk About Brand Congruency]]></title>
            <link>https://testsite.sbs/blog/en/articles/lets-talk-about-brand-congruence</link>
            <guid>https://testsite.sbs/blog/en/articles/lets-talk-about-brand-congruence</guid>
            <pubDate>Wed, 11 May 2022 00:00:00 GMT</pubDate>
            
            
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Congruency-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Brand congruence creates harmony across all areas of your business. We discuss how it benefits your business and how to achieve it. ]]></description><content:encoded><![CDATA[There are many factors that go into running a business, and even more to make that business successful. Huge contributors to the success of a business can be productivity, profit, retained customers,  buying a domain  and building a website, etc. However, one of the most important parts of making a business successful is brand congruencey. Brand congruence is what marries all the different aspects of your business into one synonymous experience for customers. Today we discuss what brand congruence is, why it is important for your business and how to achieve it. What is Brand Congruency? Brand congruencey is the harmony and consistency of your business. A strong brand ensures their mission - the why, how, when, with, who, what - is cohesive both internally and externally. Defining a clear voice in business builds company culture, creates brand personality and makes a better experience for both employees and customers. Brand congruence is an imperative step when running a business because of its power to attract and retain customers. The theory of brand congruence states that consumers have a favorable attitude towards brands that greatly match their self-concept. Meaning, customers favor brands that create products and have a brand voice that align with their beliefs, interests and needs. When you take the time to create a strong brand congruence, you attract customers and build a relationship with them. Why is Brand Congruency Important For a Business? Today, shopping at a business is more than just walking into a store. Customers want an experience. They want to see and feel the brand that goes further than the storefront. Customers look for a brand with a unique personality and culture. Furthermore, they look for the  experience  a brand can give them through the storefront, website, social media, etc. This can all be achieved through brand congruencey. Here is why brand congruencey is important for businesses: Builds Relationship With Customers Customers want to shop with a brand that gives them an experience, but also holds similar values and interests as them. A business with a clear mission and unique brand personality will attract and retain more customers. For example, if a customer values sustainability, they are more likely to shop with a business taking initiatives to be sustainable and eco friendly than one that is not. Sets You Apart From Competitors No two businesses are the same, each one has their own origin story, their own mission and brand. However, not all businesses have mastered brand congruence. Taking the time to not only build your brand but to ensure brand congruence across all areas of your business sets you apart. And, your customers will notice! Builds a Better Brand Culture When your brand mission is clear - you can feel it across all areas of your business. Your core values are evident though your employees, storefront, website, social media, etc. Because of this, your brand will develop a unique personality and culture that will attract future customers. Avoid Brand Disconnect The opposite of congruence is disconnect, unbalance, inconsistency, incompatibility. When your brand core values do not align and your brand voice is not harmonious across your business storefront, social media, website, employees, etc. - there is a disconnect. Customers will be able to feel the disconnect. How to Achieve Brand Congruencey &quot;We see more and more businesses understand the significance of their domain name as the front door to their company and that the domain reinforces the qualities of the company&apos;s brand. I heard someone say once, &quot;The start of the journey into a company online is their domain name.&quot;   Brooke Hernandez, Saw.com  The first step to achieving brand congruence begins at the heart of your business. Your mission  - the why, how, when, who, with, what. Why did you start this business? Why are your core values important to your business?     How did you create this business?     When did you have this business idea and when did you start building on the idea?     Who was beside you?     With what resources did you start building your business?     What was the product? What was the dream?   When you have a sound answers to questions like these and you can properly convey this mission to both your employees and customers, you can start to build your brand congruence and further your brand culture. Once you have made your core values clear, it is about enforcing them in all areas of your business. Ensuring your employees exemplify these values and create the right environment for customers. Creating initiatives and philanthropy. Listening to your customers and letting customers get involved, etc. Just remember to always go back to  why  you started. About Saw.com At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more. No matter the nature, stage, or size of your company, we believe in helping you  be seen  online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.]]></content:encoded></item>
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            <title><![CDATA[Words of Wisdom From Broker Brooke]]></title>
            <link>https://testsite.sbs/blog/en/articles/words-of-wisdom-from-broker-brooke</link>
            <guid>https://testsite.sbs/blog/en/articles/words-of-wisdom-from-broker-brooke</guid>
            <pubDate>Thu, 05 May 2022 00:00:00 GMT</pubDate>
            
            
            <category>Selling Strategies and Tips</category>
            <category>Buying Guides &amp; Best Practices</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Words-of-Wisdom-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Looking to buy or sell a domain? Read Broker Brooke&apos;s words of wisdom. ]]></description><content:encoded><![CDATA[As domain brokers, we often hear clients say that a domain name is out of their company&apos;s budget. Let&apos;s be honest, to  buy a domain  is no small price tag. We understand. However, domains now are essential to businesses - digital assets that assist in brand congruence. Obtaining these types of premium digital assets does take a certain level of funds. BUT - there is a solution! I Am Talking About Payment Plans Yes, payment plans! When speaking with clients, they do not realize that a considerable number of sellers accept this. Many sellers understand that not every company wants to overextend its budget. Hence, they are willing to accept payments overtime to make the deal happen. I had one that just wrapped up recently. My client had no idea this was even a possibility! My client loved the domain, but the price tag was far beyond their cash budget. When I presented the solution of making payments over time, they were ecstatic and wanted to get an offer in front of the seller as quickly as possible. We were able to structure a deal that worked for both the seller and the buyer. $850K purchase price, 25% down as first payment, payments for a three-year term, and BAM, the deal is done! The company now has its ideal domain name! Additionally, the seller is involved in a term deal with no risk of losing the domain if the buyer should default. Why? Because we walk both parties through the negotiation, contract, and transfer process. Both parties walked away very happy with the transaction. Ask Your Domain Broker So, to all the startups, entrepreneurs, branding agencies, etc., please discuss your options with your domain broker instead of missing out on your perfect domain. Our job as domain brokers is to help you understand all your options while acquiring or selling a domain and to be transparent through the process. Most sellers are willing to work out a solution to get a deal done, and it&apos;s our job as brokers to navigate how it can be best done for you, our clients. If you are interested in selling or buying a domain, you can contact me at  Brooke@Saw.com . About Saw.com At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets&apos; role in the ever-changing internet landscape every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services, and more. No matter the nature, stage, or size of your company, we believe in helping you be seen online, and we pride ourselves in our transparency through the entire process.]]></content:encoded></item>
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            <title><![CDATA[The Success of Women Owned Chief.com]]></title>
            <link>https://testsite.sbs/blog/en/articles/success-of-women-owned-chief-com</link>
            <guid>https://testsite.sbs/blog/en/articles/success-of-women-owned-chief-com</guid>
            <pubDate>Tue, 03 May 2022 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/ChiefCom-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[The domain name Chief.com has the same trail blazing characteristics as the company who owns it. Read about their success here!]]></description><content:encoded><![CDATA[Owning a premium domain has become more and more important for businesses in our digital era. To  buy a domain  is establishing your company in the online world, and opening yourself to new opportunities. Premium domains make businesses stand out against their competitors. While also improving credibility, trustworthiness, SEO, marketability, mobility and more. Chief understood this. Updating from their previous domain, JoinChief.com. They recently purchased Chief.com, an exact match premium domain name. What is Chief? Chief is a private membership network for powerful women in leadership positions. Founded in 2019, Chief accepts memberships from women at the executive level of all backgrounds and experience, from Fortune 500 companies to startups. This membership comes with access to other women in the network, core group exercise, workshops, panels and other resources. The goal is to strengthen women’s leadership and the influence they have on those around them. Today, Chief has reached over 10,000 members and has secured over $140 million in funding. $100 million of which was a Series B round closed in March of 2022. Acquiring Chief.com Acquiring an exact match domain name makes businesses more credible and more established online, making them stand separate from competitors and easier to find. Chief.com has the same trail blazing characteristics as the company who owns it. “Owning Chief.com early on has allowed Chief to build its planned network while signaling to its potential members that it is serious about helping with their professional development in the long term. The power of the Chief.com domain has likely accelerated the growth of this elite network.”   James Iles,  Domain Name Wire Saw.com Co-Founder, Amanda Waltz, teamed up with fellow industry leading female domain broker Tessa Holcomb for the sale. Congratulations on all of your success, Chief! We love seeing businesses we have worked with doing amazing things. This is one incredible woman owned business. For more, visit  Chief.com . “I’ve been with Chief since the beginning as a consultant to the Co-Founders leading strategy and execution of their domain acquisition. I knew then when they launched I had to be a part of the founding members here in Boston. One of the best decisions of my career! Wishing Lindsay, Carolyn and the Chief teams continued success breaking all the rules.”   Amanda Waltz, Saw.com Co-Founder About Saw.com At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more. No matter the nature, stage, or size of your company, we believe in helping you  be seen  online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.]]></content:encoded></item>
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            <title><![CDATA[Wine52.com Sent Sales Skyrocketing]]></title>
            <link>https://testsite.sbs/blog/en/articles/wine52-sent-sales-skyrocketing</link>
            <guid>https://testsite.sbs/blog/en/articles/wine52-sent-sales-skyrocketing</guid>
            <pubDate>Thu, 28 Apr 2022 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Wine52-Sales-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[What goes hand in hand with a craft beer club? A wine club. Read more about the acquisition of Wine52.com here. ]]></description><content:encoded><![CDATA[Helping businesses  buy a domain  to help expand and strengthen their business is one of our favorite parts of being a domain brokerage. Purchasing other domain names that are separate, but similar to your business is a great way to expand and tap into new markets. Beer52.com is one of the world&apos;s most popular craft beer clubs. The craft beer discovery club delivers various craft beers right to your door and allows you to discover beers from countries around the world and review them. What goes hand in hand with a craft beer club? A wine club. The Sale Beer52 wanted to expand their business by creating a wine club. Beer52.com Co-Founder, Fraser Doherty, knew he could not go into the domain acquisition process alone. Saw.com domain broker, Rob Wilson, helped Beer52.com acquire  Wine52.com  and made this dream expansion a reality. Read more about the Wine52.com acquisition  here . About Saw.com At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more. No matter the nature, stage, or size of your company, we believe in helping you  be seen  online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our  domain brokerage  service about buying a domain, contact us! Our domain brokers would love to speak with you.]]></content:encoded></item>
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            <title><![CDATA[Forward The Email! Migrate The Systems! Make The Sale!]]></title>
            <link>https://testsite.sbs/blog/en/articles/forward-the-email-migrate-the-systems-make-the-sale</link>
            <guid>https://testsite.sbs/blog/en/articles/forward-the-email-migrate-the-systems-make-the-sale</guid>
            <pubDate>Wed, 27 Apr 2022 00:00:00 GMT</pubDate>
            
            
            <category>Selling Strategies and Tips</category>
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Forward-The-Email-Migrate-The-Systems-Make-The-Sale-FInal.png" length="0" type="image/png"/>
        <description><![CDATA[Helping our clients find the perfect domain for their business is what we do. That doesn&apos;t mean there are no challenges to overcome... ]]></description><content:encoded><![CDATA[The good Lord stopped making oceanfront property a long time ago. However, with the ocean level rising, he is taking some away. As the lines between the real and virtual worlds blur more and more, the oceanfront property of the internet is also becoming crowded and overdeveloped. Instead of erosion and rising sea levels, established businesses and trademarks make the oceanfront property of the internet more valuable and less available. You must be thinking, &quot;Jeff, you must love the higher prices because that means you will make a larger commission.&quot; My answer is, yes, on those large sales, the commission is always lovely. However, those sales have become much more complex and time-consuming from 12 years ago when I entered the business. What is So Complex? It’s Just a Domain Name? Our clients are at various stages of the domain purchase process. Some have not decided on a name yet; others have picked out a name and still want to  buy a domain . While others are looking to shorten their domain by eliminating an action word (Get, Try, Buy, Visit) in front of the domain for example and settling for the one word .Com. When the client has not settled on a domain name we first like to learn as much as we can about their venture—the types of products, and services they offer and their target customer. We get a ballpark of their budget and the timeframe they would like to complete this transaction. Then it begins! We scour the internet looking for domains that fit what they are looking for. Then, we go directly to the customers we have direct relationships with, domain investors, established companies, and EVEN OTHER BROKERS! We take all of the names we find that fit, and we like them as well. Put them on a shared Google Sheet with the client, and we start the process of reviewing the names, prices, and situations that might come with each domain. Buyer v. Seller Some mornings we will wake up to a Google Sheet you thought someone deleted, but in reality, it is the customer letting you know the domains we provided don&apos;t get them excited. That means we need to do some more digging. Sometimes we find a domain that the buyer loves, the price is in their range, but their lawyer comes back and says, &quot;Nope!&quot;. – Back to the drawing board. Then the day comes when the stars align. We find the domain name that excites our buyers; the lawyers give their blessing, but the seller …Well, the seller. They don’t feel the same way. The problem is: The seller is a multinational company and despite the site not resolving they have an internal product based on the domain. The seller is the original registrant with a 20-year-old email address tied to the domain. He doesn&apos;t want to lose it. The seller is a defunct company. The company that owns the domain is in bankruptcy. The seller is &quot;Too busy.&quot; The seller said the domain was stolen. The seller died. The seller is in the midst of a divorce. The assets are frozen. The seller has &quot;An emotional attachment to the domain.&quot; The seller just doesn&apos;t want to sell it. The seller has other plans for the domain name. The seller is unresponsive. The seller will only take USD, the buyer will only pay in BTC. The seller will not sell to a specific type of person. The seller changed his mind and he no longer wants to sell it for the price he agreed to. The seller&apos;s price expectations are outside my client&apos;s budget. Each of these are real situations we have encountered some of them many times over our years of being in the business. Some of these might make you chuckle reading them, but you should hear some of the excuses we have heard from buyers who haven&apos;t made payment for domains they agreed to pay for.. However, that is for another article. We Love the Challenge We have seen each of these situations, been challenged, and we have overcome them. I am not going to say that we have been 100% in our efforts, and we turn water into wine, but we have had much success coming across situations like the ones listed above. Situation: The seller that had the domain stolen. Outcome: Luckily the person who stole the domain (who tried to sell it to our client) was unable to get it out of the registrar in time. We helped him contact the right people internally, follow the proper process, get it back and complete the transaction. The transaction was delayed for quite a bit of time working with the legal department to get the lock removed. In the end it all worked out. Situation: The seller has other plans for the domain: Outcome: The buyer picked out a great domain for the business. The seller said he isn&apos;t interested in selling. He had other plans for it. Cash was not something that would motivate the seller. We decided to share the buyer&apos;s deck with the seller. The business idea excited him. We introduced the buyer to the seller. They traded stock and an advisory role for the domain. – Great story, great ending. Situation: The seller would only take USD buyer would only pay BTC: Outcome: The buyer made a very generous offer for the domain name in BTC. BTC is something the seller was not interested in. I found an attorney that would accept the BTC., liquidate it then send the cash. The seller was in dispute with the attorney a few years before. The seller would not work with him. Found another company to conduct the transaction. While looking for a new solution, BTC dropped significantly in value, making the cash price unacceptable to the seller. BTC rebounded, and we completed it. Situation: The company that owns the domain is in bankruptcy: Outcome: We have worked with portfolio owners and other sellers whose assets are in litigation. We understand how to navigate the legal process and create the right expectations, especially regarding the timing of how everything will work out with the buyer. It took much patience, and even an appearance before a judge, but it worked out. Situation: The seller is the original registrant with a 20-year-old email address tied to the domain. He doesn&apos;t want to lose it. Outcome: This happens a lot more often than people think. One of the things we do is put in the contract that the buyer will forward X number of emails, what the email addresses are for Y amount of time. It takes some explaining as to how it will work, but this is usually one that we can find a way to find a middle ground between all parties. Situation: The problem is that the seller is a multinational company and despite the site not resolving, they have an internal product based on the domain. Outcome: Instead of the buyer paying for the domain over time, the buyer needs to give the seller time to migrate their internal systems off of the domain name. That could take up to six to eight months. The buyer put a sizable down payment down to prove he is serious. The seller will then start the migration process and finish several months later. Every Opportunity is Different On top of all of this, we are still negotiating price, contract terms, jurisdiction, and a lot of times, monthly payment contracts. For many of our clients, it is the largest purchase they have ever been part of. These transactions can take months or even years to complete. It takes much time, energy, strategizing, and patience to make it happen. Despite the challenges of being a Domain Broker, always changing one thing that will never change is that every opportunity is different. The opportunity to learn about new ideas, businesses, and technology is something that will never get dull for a guy like me. Giddyup!]]></content:encoded></item>
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            <title><![CDATA[Nohbo Featured in Rolling Stone Magazine]]></title>
            <link>https://testsite.sbs/blog/en/articles/nohbo-featured-in-rolling-stone-magazine</link>
            <guid>https://testsite.sbs/blog/en/articles/nohbo-featured-in-rolling-stone-magazine</guid>
            <pubDate>Thu, 21 Apr 2022 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Nohbo-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Nohbo was featured in Rolling Stone magazine to discuss the creation of Nohbo and their mission to rid the world of plastic.]]></description><content:encoded><![CDATA[At Saw.com, we have helped companies of every size  buy a domain  that helps them achieve their goals. One of these amazing companies, Nohbo, was recently featured in Rolling Stone magazine. Founder and CEO of Nohbo, Benjamin Stern, spoke with Rolling Stone about his background, motivation to rid the world of plastic and the creation of Nohbo. This young entrepreneur took his concept of a water soluble packaged soap and turned it into a widely successful product. Even getting Shark Mark Cuban to invest in his vision. Nohbo has since engaged with large partners, improved research and development and has launched  Sunrise Session , a direct to consumer brand. About Nohbo Nohbo  is ridding the world of unnecessary plastics one drop at a time. Their philosophy is creating a line of environmentally friendly personal care products. The drop is single use, water soluble that contains shampoo, conditioner, body wash or shaving cream. The mission is to minimize plastic consumption to move towards a sustainable culture. Rolling Stone considers the startup to be “humanity’s best shot at breaking its addiction to single-use plastics.” 
 If you are interested in reading the rest of the article, read  here . &quot;If Drops were used in lieu of plastic counterparts for a single day, the impact would be monumental; the equivalent weight of nearly 140 blue whales in plastic packaging, 28 Olympic-sized swimming pools of water saved, as well as the prevention of 7200 sumo wrestler’s worth of preservatives from polluting water and waste streams.&quot;   Rolling Stone Magazine Saw.com and Nohbo Saw.com domain broker Brooke Hernandez helped Nohbo acquire Nohbo.com a few years ago. “It’s always great to see a client&apos;s company and vision succeed. However, it is more special to see their positive impact on sustaining mother earth. Every bit helps, and this company is making a larger impact and providing a new reality in how we can make it without single-use plastics.&quot;   Brooke Hernandez, Saw.com Domain Broker Seeing companies we have helped flourish is the best part of what we do. We are honored to have been a small part in Nohbo’s efforts to rid the world of unnecessary plastic. We can’t wait to see what Nohbo does next! About Saw.com At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more. No matter the nature, stage, or size of your company, we believe in helping you  be seen  online. We pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you.]]></content:encoded></item>
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            <title><![CDATA[Why Does Web Design Matter?]]></title>
            <link>https://testsite.sbs/blog/en/articles/why-does-web-design-matter</link>
            <guid>https://testsite.sbs/blog/en/articles/why-does-web-design-matter</guid>
            <pubDate>Wed, 20 Apr 2022 00:00:00 GMT</pubDate>
            
            
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Importance-of-Web-Design-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Does website design really matter? Yes. Here is why. ]]></description><content:encoded><![CDATA[A business website design is sometimes the difference between a completed sale, or a closed tab. Research shows that 94% of people’s first impression of a website is design related. It is the look and feel that matters to customers. The font, size of font, texture, colors, graphics, space to text ratio. So, it is imperative to your online marketing that your website is well designed. In addition to the look of your website - this also means your website effectively conveys your business, is professional, loads properly, etc. The first step of building your online presence is to  buy a domain . Preferably one that matches your company name. Next, you have to understand why web design matters. Here is our guide: Why Does Web Design Matter? Website design is important because of its direct impact on how customers view your brand. It is your job to market your business in a way that grabs customers attention in a positive manner. You may be wondering - if I have an amazing product and excellent customer service, does my web design truly matter? The answer is yes. Here is why: Sets a Strong First Impression A person makes a first impression in mere milliseconds. You need to make these milliseconds count. To make sure every first impression is a positive one, design a website that immediately appears legitimate, trustworthy and is aesthetically pleasing. Improves SEO Strategy SEO, or search engine optimization, is the process of improving the quality and quantity of website traffic to your website from search engines. Better  SEO  means more traffic to your website, more searches and more sales. SEO is a game changer. SEO takes a lot of work. It requires behind the scenes website building, quality content, optimizing web pages, tags and keywords and of course a well designed website. It takes a lot of time, but you will be more likely to attract customers and retain more customers. Builds Trust with Customers If you entered a colorless site that had not been updated since 2014 and was overcrowded with text, would you continue to shop? Probably not. The site would appear unused, outdated and would fail to grab your attention. Even a very legitimate company would appear untrustworthy with this website. Think of your audience: What would grab their attention? Why are they shopping with you? What do they want to see? How can you make their shopping experience with you better? When you understand your audience, your website&apos;s design will flourish. Makes You Stand Out It is 2022 - every business is paying attention to website design. If you do not have any other reason to properly design your website, keep in mind that your competitors are doing it. Most business competitors may have similar products and pricing. Web design offers you the opportunity to set your business apart from others in the industry. If you have a low quality website, your SEO will suffer and your competitors will outrank you in search engines. Conversions You can design your website any way you would like. However, when you design your website smart you can utilize conversions. A website conversion is when a user completes a desired action on a website, such as purchasing a specific product or signing up for an email list. With conversions, you can draw users attention to particular areas of your site - a new product, deals, calls to action, etc. For example, the minimalist Apple site is all white space with their new product large front and center. It is impossible to not spend a few moments looking at the product before navigating to another part of the site. This would be considered a conversion, and there are many ways to design your site to optimize them into sales. Makes You Look Professional Customers decide in seconds whether your business is credible or not. Ensure your business website portrays your business in a professional manner. Website designs that are modern, organized, up to date and brand consistent make your business look more established and professional. Additionally, customers will want to shop with you! About Saw.com At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more. No matter the nature, stage, or size of your company, we believe in helping you  be seen  online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our  domain brokerage  service about buying a domain, contact us! Our domain brokers would love to speak with you.]]></content:encoded></item>
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            <title><![CDATA[How to Build Trust with Customers]]></title>
            <link>https://testsite.sbs/blog/en/articles/how-to-build-trust-with-customers</link>
            <guid>https://testsite.sbs/blog/en/articles/how-to-build-trust-with-customers</guid>
            <pubDate>Fri, 15 Apr 2022 00:00:00 GMT</pubDate>
            
            
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Customer-Trust-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[We discuss why customer trust is so important for business and provide a guide to building trust with your customers. ]]></description><content:encoded><![CDATA[When running a business, having an amazing product is simply not enough to be successful. There are so many moving parts to creating a strong business -  buying a domain , building an online presence or a storefront, forming a strong team of employees, networking, etc. But one crucial key to success is forming a strong relationship with customers. Specifically, building trust with customers. The customer-business owner relationship is not one sided. It requires a lot of time and nurturing to build a strong relationship. However, every second is worth it. Today, we discuss why customer trust is so important for business and provide our guide to building trust with your customers. Why is Customer Trust Important? When customers trust your business, your business blossoms. Here are just a few benefits that come from a strong customer relationship: Customers will advocate for you and recommend you Customers will remain loyal to you Improves your business credibility Customers will offer suggestions/feedback Customers will engage with your business more (social media, events, etc.) How to Build Trust with Customers 1. Treat Your Customers like Friends and Family The first step to building a strong relationship with customers is to treat them like friends and family. View it as a reciprocal relationship that you need to nurture in time. Communicate with them, listen, take their feedback, be personable, and watch the relationship strengthen. 2. Encourage Customers to Leave Reviews Encourage all customers to leave reviews about your product or service. The more reviews you have, the better. This includes both good and bad reviews! When you encourage customers to leave reviews/feedback, it shows you are genuinely interested in what they have to say. Additionally, your customers can show you where to strengthen different areas of your business in order to make the customer experience better. If you act on these reviews - it will show that you listen and value their suggestions. 3. Do Not Remove Negative Feedback When you ask customers to leave reviews, be prepared for some negative feedback. It is simply part of conducting business. Do not remove the negative feedback from your page. Instead, use it to your advantage. Take the criticism and make a change, and show that you care what your customers have to say. And remember, 100% good reviews can make it look like you are filtering your reviews. So, having a few bad reviews could work in your favor by increasing credibility and transparency. 4. Be Transparent 94% of shoppers  are loyal to companies that operate with transparency. Customers want to feel included in the process. Being transparent is essential in growing customer trust. This can include: Showing behind the scenes Publish detailed information about your product or service Show your employees and let your employees share their stories Respond to customer feedback If you are providing a service, be open and honest throughout the process Being transparent allows your customers to get to know you on a personal level and allows them to engage with your company. A sense of honesty and inclusion will lead to higher trust. 5. Offer Loyalty Programs Existing customers are 50% more likely to try new products than new customers. So, offer incentives to existing customers. This includes loyalty programs, discounts, newsletters, etc. Recurring customers do not need persuasion to shop with you, they are already interested in your product and business. Strengthen this relationship and let them know you appreciate them by offering these rewards. Additionally, this could also attract new customers. Start Building Your Customer Relationships, Today Building trust with customers takes a lot of time and resources. But it is time well spent. Customers want to be heard and appreciated. They want to feel a part of the process and learn more about your company and product than what is on the surface. So, let them! The more you can show them that you value them, the more they will give you in return. As long as you treat your customers like part of the family, they will surely treat you the same. Start With a Domain Name The best way to improve credibility and build your online presence is with a premium domain name. At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more. No matter the nature, stage, or size of your company, we believe in helping you  be seen  online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our  domain brokerage  service about buying a domain, contact us! Our domain brokers would love to speak with you.]]></content:encoded></item>
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            <title><![CDATA[Saw.com is Doing the Pan-Mass Challenge with John & Elliot]]></title>
            <link>https://testsite.sbs/blog/en/articles/saw-com-is-doing-the-pan-mass-challenge-with-john-elliot</link>
            <guid>https://testsite.sbs/blog/en/articles/saw-com-is-doing-the-pan-mass-challenge-with-john-elliot</guid>
            <pubDate>Wed, 13 Apr 2022 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Challenge-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Saw.com is delighted to be riding the Pan-Mass Challenge with John &amp; Elliot this year, as a corporate sponsor. ]]></description><content:encoded><![CDATA[This August, John Berryhill and Elliot Silver are representing the domain community in the Pan Mass Challenge. Covering 165 miles from Wellesley to Provincetown, this is the first time in two years the PMC has returned to its traditional format. John and Elliot have been doing this for years, and have personally raised over 100,000 USD for this great cause. Saw.com is delighted to be riding with them this year, as a corporate sponsor. While we continue to help our customers  buy a domain , we will be cheering them on and supporting the amazing work of Dana Farber, from home. Look for the orange and blue logo on the jersey! If you are interested in donating to this great cause, please click  here . The Pan Mass Challenge “The PanMass Challenge, and The Philadelphia Naked Bike Ride are my two favorite bike rides. Happy to be a part of it.”   John Berryhill  
 The Pan-Mass Challenge is a fundraising bike-a-thon started in 1980 by Billy Starr. The challenge benefits the Dana-Farber Cancer Institute via the Jimmy Fund, and raises more money than any other single athletic fundraiser in the country. 100% of PMC of rider-raised revenue goes directly to the Dana-Farber Cancer Institute. PMC has raised  $831 million  for research and treatment since its launch in 1980. “Next year John and Elliot should ride a tandem. I would pay more for a sponsorship to see that!”   Jeffrey Gabriel, Co-Founder and CEO of Saw.com 
 About Saw.com At Saw.com, we love domains and everything they encompass. With over twenty years of experience in the industry, we have made it our mission to help companies and organizations understand digital assets’ role in the ever-changing internet landscape, every step of the way. We specialize in domain acquisition, appraisal, company naming, branding, brand protection, portfolio management services and more. No matter the nature, stage, or size of your company, we believe in helping you  be seen  online and we pride ourselves in our transparency through the entire process. If you are interested in speaking with an expert from our  domain brokerage  service about buying a domain, contact us! Our domain brokers would love to speak with you.]]></content:encoded></item>
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            <title><![CDATA[Small Business Advice, from Entrepreneurs]]></title>
            <link>https://testsite.sbs/blog/en/articles/small-business-advice-from-entrepreneurs</link>
            <guid>https://testsite.sbs/blog/en/articles/small-business-advice-from-entrepreneurs</guid>
            <pubDate>Thu, 07 Apr 2022 00:00:00 GMT</pubDate>
            
            
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Advice-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Building a small business is no easy task, it is important to learn from those who have already been in your shoes. Here is our small business advice, from entrepreneurs.
]]></description><content:encoded><![CDATA[An entrepreneur is a person who organizes and operates a business and takes on greater risks in order to be successful. Entrepreneurs are forward thinking, imaginative, risk taking and determined. Who better to get business advice from? We understand, building a small business from the ground up is difficult. The process is filled with uncertainty and wild curve balls at every corner. When building a small business, you juggle various responsibilities; product development, designing a storefront, employees,  buying a domain , building a website, and about a hundred more. Building a small business is no easy task. Which is why it is important to learn from those who have already been in your shoes. Here is our small business advice, from entrepreneurs. Small Business Advice, from Entrepreneurs Every business is different, and so is every business owner. Nevertheless, here is some of our best advice to keep in mind as you build your business. Do Not Be Afraid to Fail If you constantly turn away from risky opportunities, your business will never grow. Take the plunge, go in 100%. Be risky, but also be smart. If you try something and it fails, pick yourself up and dust yourself off. Learn from the mistake and adapt in the future. “When I speak to people who are thinking about becoming an entrepreneur they say, “What if I fail?” Reality is you will fail, and make mistakes every single day. Don’t dwell on them. Learn from them and move on.”  Jeffrey Gabriel, CEO and Co-Founder, Saw.com 
 Invite Challenges Entrepreneurs do not shy away from a challenge, they welcome it. You  will  face challenges while building your business. It is simply inevitable. Instead of seeing every challenge as a setback, change your mindset to seeing it as an opportunity. Encourage your team to do the same. Welcome the challenge and watch you and your team grow. Be Open As a small business owner, it is important to keep an open mind. Do not be closed off to input and new ideas. Instead, be open! Create a work environment that encourages collaboration and new ideas. This ensures that your team is constantly engaging and sharing new thoughts. Additionally, listen to what your customers have to say. It is crucial to have two way, open communication with your customer. Customers want to have a personal experience when shopping with you, and you should want that too! Welcome positive and negative feedback, encourage new ideas and welcome challenges. Have a Good Support System Even the best entrepreneurs can not carry a business by themselves. Make sure you have a strong support system around you. Surround yourself with a team of people who support you and your vision. Having the right team of driven and intelligent people will bring your business extremely far. They are the ones you can bounce ideas off of, learn from and trust. In addition to your direct team, make sure you network. Have people across your industry and beyond that you can reach out to and learn from. Be Customer Oriented Keep your customer at the center of your business. Your business serves the customer - you need to know them like the back of your hand. Listen to their wants, fulfill their needs, and build a strong relationship with them. “My best advice for any small business owner is to always be open and listening for and to customer and employee feedback. If there are solutions to be found for streamlining business, talking with the front line people is usually the best way to gain this valuable insight.” Amanda Waltz, Co-Founder of Saw.com Budget There is such a thing as overspending and underspending. You do not need to buy the newest and shiniest of everything when you are starting out. It is possible to find equally reliable equipment and software at a lower price. However, never investing in your company can also hurt you down the road. You need to decide what is worth investing in, or not, to make you successful. Ready to Acquire a Domain Name? Interested in acquiring a premium domain name for your business? Do you want guidance while building your business? Contact our  domain brokerage  for a  free  consultation! Our team at Saw.com specialize in the acquisition of digital assets, and have over twenty years of experience in the industry. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals. At Saw.com, our mission is to help you be seen online. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you!]]></content:encoded></item>
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            <title><![CDATA[Domain Name Transfer from GoDaddy Made Easy!]]></title>
            <link>https://testsite.sbs/blog/en/articles/how-to-transfer-a-domain-to-and-from-godaddy</link>
            <guid>https://testsite.sbs/blog/en/articles/how-to-transfer-a-domain-to-and-from-godaddy</guid>
            <pubDate>Tue, 05 Apr 2022 00:00:00 GMT</pubDate>
            
            
            <category>Domain Transfer Guides</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Godaddy-Domain-Transfer.png" length="0" type="image/png"/>
        <description><![CDATA[Does your domain need a push? Is your registrar not working for you anymore? We cover domain registrar transfers and domain pushes through GoDaddy.]]></description><content:encoded><![CDATA[When you  buy a domain , it is important to choose a registrar that works for you and your business. However, in the event you are not happy with your current domain or registrar, you should be aware of your other options. Today, we discuss domain registrar transfers, domain pushes, and  how to transfer a domain  to and from GoDaddy. What is a Domain Transfer? A domain name transfer is the process of switching a domain from one registrar to another.  Why might you want to transfer your domain registrar? The current registrar increased prices The site is taking too much time to load You found a better deal with a better registrar You want all of your domains under one registrar The current registrar is not user friendly To be eligible for a domain transfer, you must have been with a registrar for over 60 days .  ICANN , The Internet Corporation for Assigned Names and Numbers, enforces “Change of Registrant lock” for 60 days. Other reasons your domain transfer might not be accepted: Evidence of fraud Questionable identity of the person authorizing the transfer Written objection from the  domain owner A domain name is on hold due to the payment owed What is a Domain Push? A domain push is a change of ownership of a domain under the same registrar.  Essentially, a domain is moved from one account to another. For example, if you bought a domain from someone who uses the same domain registrar as you, you would “push” the domain to their account. A push is usually free since it takes place within the registrar. Additionally, the ICANN “Change of Registrant” 60-day lock usually does not apply. Domain Transfer vs. Domain Push Are you unsatisfied with your registrar? Or are you looking to replace your domain name? A domain transfer works if you are looking for a new registrar for your domain name. A push is on a small scale and is best if you are looking to sell your domain.  Here are some differences to think about: Cost A domain transfer usually comes with a  transfer fee . For GoDaddy,  fees are generally equal to one year&apos;s registration of the domain name you&apos;re transferring . However, different domains and registrars will have their own varying prices. At times,  you may be able to get special pricing if they are running a promotion . With domain push, there is usually no fee since the domain is staying within the registrar. Time With the domain transfer process, it can take up to a week for the transfer to go through . With a push, it is instantaneous since the domain is staying within the registrar. ICANN ICANN, The Internet Corporation for Assigned Names and Numbers, enforces “ Change of Registrant lock ” for 60 days. This lock is within 60 days of domain registration or 60 days of a previous transfer. On the other hand, there is usually no 60-day registrant lock when pushing a domain. How to Handle a GoDaddy Domain Transfer GoDaddy is a worldwide registrar and web hosting company. GoDaddy users can buy domain names from the site as well as use them to host their websites. They also offer a service that allows users to easily transfer domains, the  GoDaddy transfer tool . And, of course, a way to  push domain names . GoDaddy’s 4 Steps to Transfer a domain name: Unlock the domain name you want to transfer to or from your GoDaddy account Search for the domain name on the GoDaddy transfer tool Enter authorization code (EPP code or transfer code confirms the domain transfer) Domain transfer will complete in 5-7 days Whether you are moving domains  in  or  out  of your account, you can monitor the transfer on the  GoDaddy Transfers page . This allows you to monitor when the transfer has been accepted and confirmed. With  GoDaddy, you can transfer up to 500 of your domains at once  using their bulk domain transfer tool. However, it is important to mention there are special instructions for transferring country code domains like .uk, .ca, .eu, .es, .se, and .au. Ready to Acquire a Domain Name? Interested in acquiring a  premium domain  name for your business? Do you want guidance while building your business? Contact our  domain brokerage  for a  free  consultation! We can help with your Godaddy transfers or moving your asset to or from any domain provider. Our team at Saw.com specialize in the acquisition of digital assets and has over twenty years of experience in the industry. Our domain brokers are experts in  domain acquisition ,  appraisal ,  branding ,  brand protection,   portfolio management services , and more. We pride ourselves in our transparency and passion to help you reach your goals. At Saw.com, our mission is to help you be seen online. If you are interested in speaking with an expert from our domain brokerage service about buying a domain,  contact us ! Our domain brokers would love to speak with you!]]></content:encoded></item>
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            <title><![CDATA[Your Business Has Seconds to Make a Good Impression]]></title>
            <link>https://testsite.sbs/blog/en/articles/your-business-has-seconds-to-make-a-good-impression</link>
            <guid>https://testsite.sbs/blog/en/articles/your-business-has-seconds-to-make-a-good-impression</guid>
            <pubDate>Fri, 01 Apr 2022 00:00:00 GMT</pubDate>
            
            
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Good-Impression-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Whether you are conducting business in person or online, here is our guide to making great first impressions. ]]></description><content:encoded><![CDATA[Everyone knows, first impressions are important. The same goes for your business. Within the first few seconds of meeting, people will have an impression of you. Precisely, around the first seven seconds. However, some studies suggest it actually takes just one tenth of a second. This means, when a customer enters your storefront or clicks on your website - their first impression will be made in a mere moment. It is your job to make sure this moment is exceptional. With the right tools, like  buying a domain  and giving customers a welcoming shopping experience, good impressions can be made. This is how your business can make a good first impression, in seconds. How to Make a Great First Impression Making sure your business gives a great impression is crucial. In this day and age, we do not always have the luxury of meeting people in person. A lot of our business is now done through ecommerce, and we must rely on our business websites to make that impression for us. Whether you are conducting business in person or online, here is our guide to making great first impressions: Be Welcoming If you own a storefront and have customers coming in regularly, this is the time to make a good impression. Ensure your storefront has a unique environment that fits your brand and showcases your product. Is your storefront clean and organized? What does your storefront smell like? Is it well lit? Are your employees friendly and personable? If your business is solely online, there are still ways to be welcoming to your customers. The most important is giving your customers an effortless experience from the search bar to navigating their site. Here is how: Own a premium domain name Have a user friendly site Site is well organized and easy to navigate Web design  showcases your brand and products Ensure site works on desktop, laptop, tablets and mobile devices Be Trustworthy Did you know traits like trustworthiness can be determined within one tenth of a second of meeting someone? That is all it takes for a person’s intuition to kick in to decide if you are trustworthy, or not. Trustworthiness in business is essential to building a relationship with customers. If you do not appear trustworthy and credible, you will lose business. So, how do you build trust with your customers? 1.  Purchase a premium domain name Which would you trust?  JoJoCoffeeShop-123.biz  or  JoJoCoffee.com.  The obvious answer is  JoJoCoffee.com.  It is short, easy to spell, memorable, avoids numbers and hyphens and has a top level domain extension. It is a domain that builds credibility. 2. Provide amazing customer service Customers will continue shopping with you when your business has exceptional customer service. Are your employees friendly and helpful? Are you responsive to customer questions? Do you offer loyalty programs and discounts? Is your service consistent? 3. Speak with your customers The best way to build a relationship with your customers is to speak with them. This way, you can better understand their needs and ensure their needs are met. Additionally, you get to know more about your customers on a personal level, and they can better understand you! Respond to comments and direct messages on social media, read and reply to positive and negative reviews, get to know them in store, etc. Be Personable There is a reason face to face marketing is effective. When people see a real person behind the brand, there is a whole new level of trust and respect. Today, it is easy to forget that there are real people behind websites and social media pages. However, when brands share the people behind the brand it strengthens customer relationships, enhances brand credibility and humanizes the brand. Design Your Website Well If your business is predominantly online, your website is the source of first impressions. People have an opinion on a website in just fifty milliseconds. Customers can not read about your product in those milliseconds, but they can feel out your brand. The feel of your website like colors, font, organization, and photos are all factors that affect a persons feelings on your site. Ensure you take the time to design your website well. Ready to Acquire a Domain Name? Interested in acquiring a  premium domain  name for your business? Do you want guidance while building your business? Contact our  domain brokerage  for a  free  consultation! Our team at Saw.com specialize in the acquisition of digital assets, and have over twenty years of experience in the industry. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals. At Saw.com, our mission is to help you be seen online. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you!]]></content:encoded></item>
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            <title><![CDATA[Finally.com : Sold]]></title>
            <link>https://testsite.sbs/blog/en/articles/finally-com-has-sold</link>
            <guid>https://testsite.sbs/blog/en/articles/finally-com-has-sold</guid>
            <pubDate>Mon, 21 Mar 2022 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Finally.com_.png" length="0" type="image/png"/>
        <description><![CDATA[Saw.com would like to congratulate the team at Finally for acquiring Finally.com!]]></description><content:encoded><![CDATA[In 2018, Felix Rodriguez and his wife, Glennys Rodriguez, began helping small and mid-sized businesses manage their finances. Shortly after joining forces with Edwin Mejia, the team launched  Finally . Finally collects data points on bookkeeping, invoicing, bill payment and payroll, and leveraging artificial intelligence and automation to put together a financial picture for their clients. “​​We want to help them automate their finances so they can have a strong grasp on their numbers and build a better community and company for everyone involved.”   Felix Rodriguez,  CEO of Finally To learn more about Finally and the amazing work they do, read their article with  TechCrunch . Congratulations, Finally &quot;Our team is thrilled to have helped the team at Finally with their rebrand. We wish Felix and the rest of the team continued success as Finally.com.&quot;   Amanda Waltz, Co-Founder Saw.com The team at Saw.com would like to congratulate CEO, Felix Rodriguez, and the rest of the team at Finally on acquiring Finally.com. This  premium domain  will be an extremely valuable asset to Finally in the coming years. We wish you continued success! &quot;Building a brand is so important, .coms are even harder to get.  Amanda &amp; Jeff made getting ours easy.&quot;   Felix Rodriguez, CEO of Finally  Interested in Acquiring a Domain Name? Interested in  buying a domain  name for your business? Do you want guidance while building your business? Contact our domain brokerage for a  free  consultation! Our team of domain brokers have years of experience in the industry. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals. Additionally, we handle the nitty-gritty work for you. Our mission is to help you be seen online. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, please contact us for a free consultation.]]></content:encoded></item>
        <item>
            <title><![CDATA[Website Design Trends You Need to Know]]></title>
            <link>https://testsite.sbs/blog/en/articles/website-design-trends-you-need-to-know</link>
            <guid>https://testsite.sbs/blog/en/articles/website-design-trends-you-need-to-know</guid>
            <pubDate>Fri, 18 Mar 2022 00:00:00 GMT</pubDate>
            
            
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Website-Design-Trends-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Minimalist and clean, or bold and bright? Here are website design trends you need to know when building a website. ]]></description><content:encoded><![CDATA[There is a lot that goes into building a website. Coding, SEO, analytics, content,  buying a domain  - all essential when creating a website. However, the design of your website is what frequently can make or break your business. Is it inviting to customers? Easy to navigate? Does it make your company look trustworthy or like spam? Does it feel fresh and current, or outdated? These are all questions to consider when designing a website. Today, we will be discussing website design trends that you need to know when building a website. Keep your content current with our list of popular website trends in 2022. Why is Website Design Important? You might be thinking, if I have an amazing product, why does my website design matter? Like a domain name, your website design makes a lasting impression on customers. If they see the domain name jojocoffee12349.com along with a poorly developed website, they will probably search elsewhere. When you have a well designed site, customers  will  stay and shop with you. Furthermore, they will have a positive perception of your brand. When meeting someone in person, it takes about 1/10th of a second to form a first impression. The same goes for websites. A person will have an opinion of your website as soon as they open the tab. Whether they stay or leave can be up to you. Website Design Trends Even if some of these trends do not match the feel of your brand, we hope this list brings some inspiration to your design team. Additionally, that you can see how important web design is to the success of a business. Without further ado, here are website design trends to try in 2022. 1. Clean Design Less is more this year. Take away clutter like unnecessary images and long paragraphs of text. A clean website only keeps the necessary information. Does this mean black and white? No, clean design can still be bold and colorful - you are just taking out some of the noise. This design is easy on the eyes, easy to navigate and sure to make a good impression on your customers. 2. Throwback Retro Old trends are back in 2022. From the early 70s to late 90s and early 2000s, these iconic eras have inspired many of the fashion design trends this year, and web design is no different. Think bright colors, layers and overlaps, pixelated images, old computer graphics - this design is fun and more fun. It is a very playful design with lots of room for creativity. If your business is in fashion and beauty, and directed at a younger demographic, this ones for you. 3. Fine Fonts Trending fonts are classy and clean. The elegance of fonts like serif typefaces are bringing a classic, but bold feel to websites that use them. Utilizing these types of fonts goes hand in hand with minimalist design. When the rest of your website is minimalist and clean, allow the font of your website to be bold. Image via  Ekateryna Zubal 4. Neutrals A neutral color palette is here to stay. Warm colors like brown and tan pair wonderfully with green and blue earthy tones. More and more we see websites embracing the neutral trend. The trend is simple, but beautiful. Furthermore, this color palette puts an emphasis on sustainability, an effort we see more and more businesses taking on. 5. Movement What can set you apart from other websites? Movement. This can be videos, changing photos, 3D moving visuals, and so much more. There is lots of room for you and your team to get creative and find different ways to engage your customers. 3D visuals is one design element being used more frequently. When done correctly, having a minimalist website with 3D visuals can look out of this world. Additionally, you will stand out against competitors and be easy for customers to remember. 6. Symmetry A website needs balance. But, it is open to your own interpretation. Website balance can be symmetrical or unsymmetrical. It can be classic and modern. A symmetrical website can be balanced with grids, equal text and visuals, blank space and filled space. Unsymmetrical websites are more of an organized chaos, a different way to organize text and images but still be cohesive. Symmetry can also be done with design. Create a juxtaposition. Play with classic elegance and bold, modern colors. This can be done with shapes, colors, fonts, etc. This design captures viewers attention but also feels clean and easy to navigate. Ready to Build Your Website? Interested in acquiring a premium domain name for your business? Do you want guidance while building your business? Contact our  domain brokerage  for a  free  consultation! Our team at Saw.com specialize in the acquisition of digital assets, and have over twenty years of experience in the industry. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals. At Saw.com, our mission is to help you be seen online. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you!]]></content:encoded></item>
        <item>
            <title><![CDATA[History of Domain Names]]></title>
            <link>https://testsite.sbs/blog/en/articles/history-of-domain-names</link>
            <guid>https://testsite.sbs/blog/en/articles/history-of-domain-names</guid>
            <pubDate>Thu, 17 Mar 2022 00:00:00 GMT</pubDate>
            
            
            <category>Buying Guides &amp; Best Practices</category>
            <category>Selling Strategies and Tips</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/History-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Thirty seven years ago on March 15th, the world&apos;s first .com domain on the Internet was registered, forever changing how we used the World Wide Web. We discuss the history of domains and more!]]></description><content:encoded><![CDATA[This week marks a huge day in the domain name industry. Thirty seven years ago on March 15th, the world&apos;s first .com domain on the Internet was registered, forever changing how we used the World Wide Web. The Internet has become more than just a way to search on Google - the Internet now carries our e-commerce. More importantly, it allows us to connect with others across the globe. When you  buy a domain , you join a huge network with others across the world. Nearly 60% of the population are Internet users - fellow entrepreneurs, small business owners, students, etc. We use domain names every single day when using the Internet. But do you ever think of their creation? Why were they created? How were they made? Why are they still so important to us today? What is a Domain Name? A domain name is a string of text that connects to a numeric IP address. An IP address is the ​​unique and complicated address that identifies a device on the internet. When an Internet user clicks on a domain name they are connected to the IP address via DNS and brought to a specific website. Put more simply, your domain is your digital web address. Essentially, your street address but online. It is what people type into their browser when they want to find your website. Your domain name is unique to you, once you purchase it and register it – it is yours – you just need to renew it each year. How Are Domain Names Overseen? Flashback over 40 years ago, IP addresses were assigned manually and involved contacting NIC via telephone during business hours. Today, this thought seems unimaginable. With today’s technology and systems like DNS, buying domains and translating IP addresses is as easy as opening your laptop. What is DNS anyway? The Domain Name System is the decentralized naming database where domain names are located and translated into IP Addresses. DNS maps the name people type in to locate a website, and a computer uses that IP Address to locate the website. Think of a contact list on your cell phone - you click on the name of the person you want to call and your phone immediately connects you to their phone number. ICANN vs. Registry vs. Registrar There are many working parts to  registering a domain name . So, who does what? ICANN, or The Internet Corporation for Assigned Names and Numbers, is a non-profit responsible for overseeing domain names, IP Addresses and the entire domain name system. Essentially, ICANN ensures that wherever you are on the globe, you receive the same search results on the Internet. A registry is the entity responsible for top level domain names, TLD’s. A registry creates TLD’s (ex. .com, .net, .org, etc.) as well as the rules and regulations that come with owning a domain name. A registrar is an organization accredited to sell domain names to the public. The registrar handles the reservation of domain names as well as the assignment of IP addresses for those domain names. What Was The First Domain Registered? The first .com domain  registered  was Symbolics.com. This domain was registered in Cambridge, Massachusetts on March 15th, 1985 by the computer software company, Symbolics Inc. The company was founded at the MIT Artificial Intelligence Lab. Although this was actually not the first domain name ever created. That would be Nordu.net, which was used as an identifier for the first root server - nic.nordu.net. Symbolics.com was still the first domain to ever be registered through the DNS, or Domain Name System. In 1985, the Internet was a noncommercial medium used more as a tool for academia or the government. The average person did not have as much use for it. In 1986, domain name registration went public. By 1996, Google.com was born. Today, over 367 million domains are registered around the world. So much has changed on the Internet over the past forty years. One thing is for certain, the Internet connects us, and domains help with that. Ready to Acquire a Premium Domain? Interested in acquiring a  premium domain  name for your business? Want to know what your other options are? Contact our  domain brokerage  for a  free  consultation! Our team at Saw.com specialize in the acquisition of digital assets, and have over twenty years of experience in the industry. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals. At Saw.com, our mission is to help you be seen online. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, contact us! Our domain brokers would love to speak with you!]]></content:encoded></item>
        <item>
            <title><![CDATA[Is It Worth Paying for Premium Domains?]]></title>
            <link>https://testsite.sbs/blog/en/articles/are-premium-domains-worth-it</link>
            <guid>https://testsite.sbs/blog/en/articles/are-premium-domains-worth-it</guid>
            <pubDate>Fri, 11 Mar 2022 00:00:00 GMT</pubDate>
            
            
            <category>Buying Guides &amp; Best Practices</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Are-Premium-Domains-Worth-It.png" length="0" type="image/png"/>
        <description><![CDATA[Its time to invest in a premium domain name. Here&apos;s why. ]]></description><content:encoded><![CDATA[Have you been going back and forth on whether to invest in your dream domain name for your business? This is your sign to make the jump. We understand significant investments are scary, especially for a small business owner. But investing in a strong, premium domain name for your business is a risk worth taking. Domain names are essential to building your online presence as a legitimate business. They also bring countless other benefits to your business, brand, and customers, which is why they are in high demand. Today we will discuss why you should  buy a domain  name for your business—specifically, a  premium domain name . The right domain will help you reach a wider audience and increase visibility. What is a Premium Domain Name? Premium domains are usually short, keyword-rich, and brandable TLD domain names. A TLD is a top-level domain extension, a .com, .net, .gov, .org, etc. Premium domains hold high value and, because of this, usually come with a higher price tag. An example of a premium domain name is Party.com. It is short, easy to spell, has a .com extension, and identifies the industry this company is in. Some examples of premium domains we&apos;ve worked with include: Ai.com Sex.com cool.com fm.com mr.com candy.com Why Should I Buy a Premium Domain? We understand the high price tag is scary.  Premium domains are the most expensive  because they are the most desirable. However, paying the high initial upfront cost of the domain can save you money down the road. Why? Because your domain will be so easy to find online, customers will find you accidentally. In today&apos;s digital age, your online business has a lot of competition from other companies on the internet so that a  quality domain name  can make a lot of difference. You will have a competitive edge over others with longer domain names. Credibility People want to do business with sites that look welcoming and trustworthy. With a premium domain, you can establish yourself as a trustworthy business. You will be easy to find, and your business will look legitimate, which is especially important for startups trying to build a reputation from scratch. Which would you trust,  Cars.com  or  WeSellCars4U.com ? Cars.com  is clearly a premium domain - there is a general understanding that it is rare and desirable.  WeSellCars4U2.com  might draw some red flags as a spam site. Brandability Branding  is critical to the success of a business. A premium domain is not the end-all-be-all of a business, but it can help build your brand. It also helps make an excellent first impression on your website visitors. A premium domain like Cars.com immediately clarifies what industry the business is in and what they do. Furthermore, it is easy to spell and easy to remember. Saves Money Yes, the upfront cost of a premium domain is high. However, since a premium domain is easy for customers to remember, they significantly reduce some costs over time. Why? People can easily remember it. Boosts word-of-mouth advertising Increases searches Increases chances to be found with virtual assistants like Siri Improves SEO Since it is easier for customers to find you online, you could end up saving time and  resources , allowing you to invest in other areas of your business to foster growth. Additionally, you could save money on offline marketing as well. If a customer sees your billboard or social media for two seconds, they will be able to remember it. Improves SEO and Visibility SEO alone is a reason to upgrade to a premium domain name. SEO, or search engine optimization, is the process of optimizing your website to rank higher in search engine results. The most relevant and popular sites are what rank higher on search engines like Google. With a  keyword or brandable domain , you are more likely to be remembered and ranked higher. Social Media Sharing With a premium domain, you could also get the exact match social media handle to use on platforms like Facebook and Twitter. Additionally, when sharing your website on social media, you do not have to worry about your URL being cut off or shortened. Make it Easy for Your Customers As a business, your priority is serving your customers. Do not make them jump through hoops to find your website. Not only is that more difficult for them, but they might just close out of the browser. It may be tempting to purchase a similar domain with hyphens to avoid a higher price, but those hyphens make the domain more complex and harder for people to remember. Make it easy for customers to find you by  investing in a short, easy-to-spell, brandable premium domain name . Ready to Invest in a Premium Domain? Ready to  invest in a premium domain name  for your business? Want to know what your other options are? Contact our  domain brokerage  for a  free  consultation! Our team at Saw.com specialize in the acquisition of digital assets and has over  twenty years of experience  in the industry. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services, and more. We pride ourselves in our transparency and passion for helping you reach your goals. At Saw.com, our mission is to help you be seen online. If you are interested in speaking with an expert from our  domain brokerage service  about buying a domain, contact us. Our domain experts will consult with you about what your business needs from a domain, help you set pricing expectations, and, most importantly, we&apos;ll connect with domain owners and negotiate on your behalf. If you think you should buy a premium domain,  give the Saw.com experts a cal l.]]></content:encoded></item>
        <item>
            <title><![CDATA[How to Build a Content Calendar]]></title>
            <link>https://testsite.sbs/blog/en/articles/how-to-build-a-content-calendar</link>
            <guid>https://testsite.sbs/blog/en/articles/how-to-build-a-content-calendar</guid>
            <pubDate>Thu, 10 Mar 2022 00:00:00 GMT</pubDate>
            
            
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Content-Calendar-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[From social media to a blog or website, a calendar helps to stay organized. Here is our guide to building a content calendar that works for you and your team!]]></description><content:encoded><![CDATA[You  buy a domain  and have finished building your business website. One problem - your content is lacking. Perhaps it feels inconsistent? Your social media posts are not as engaging as you would like them to be? Looking for more ways to engage your customers? It might be time to plan out your content with a content calendar. Every business is different, and has loyal customers who want different things from company content. From social media to blog posts or information on your website - you need a content calendar to keep your content well thought out and organized. What is a Content Calendar? Posting content that engages potential and loyal customers can be very difficult. Now, posting consistent  and  exciting content is even harder. Even for the most experienced marketers. This is where a content calendar comes in! A content calendar is an organized overview of future posts, from your website to a blog and/or social media pages. Oftentimes, this calendar is a shareable resource that teams can use to collaborate on future content. This calendar can be formatted in various ways: Google or Excel spreadsheet Google calendar or other shareable calendar Interactive planning dashboard A content calendar can truly be whatever you want it to. Choose what works best for your business and your employees. What Should a Content Calendar Look Like? Again, a content calendar can be whatever you want it to be. It can be a planner for your website content, a new product announcement, campaign specific, a blog, social media, etc. However, the information included in most calendars look similar to this: Specific date and time post should go live Clear location where posts will be published (which social media channel, blog, etc.) Content of post (Ex. blog article idea or social media caption) Photo or videos attached to post Links going in the post Social media post vs. a story Depending on your goals for your content calendar, you might include a few of these, or all of these. How to Build a Content Calendar You and your team have decided to go forward with a content calendar. Where do you begin? Here is our guide to building a content calendar that works for you and your team. Choose your Channels First, you must hone in on what channels this content calendar is for. Is it to plan your social media posts? Are you planning blog articles? Both? Are you using a calendar for one product or campaign launch? Think of what you need from a content calendar and what your goals are. This way, you can choose the method that is right for you. Decide on a Method Now, your team must choose a method. Whether that is Google spreadsheets or Excel or paying for an interactive social planning dashboard, etc. It is up to you! Think: What is your budget? How many people will be working on the calendar? What template will help you reach your goals? How often? Share With Your Team The best part of a content calendar is that it is interactive, allowing your whole team to work together. Ensure the method you choose is shareable. By celebrating working with the rest of your team, you will make the most of your content calendar. Get Creative Here is the fun part. Your goals are clear, a method is chosen and your team is ready to go. Time to get creative and start building content that you can add to the calendar! Some content that could be added to your calendar: Infographics Blog articles Product or campaign announcement Holidays Team interviews There is No Right Way There is no end-all be-all of content calendars. With thousands of different methods and templates for building a calendar, it is easy to choose one for you. Choose the one that works best for your business - the one that works with your employees and will help you meet your goals. Remember your content calendar should be whatever you need it to be. Build Your Brand with Saw.com Do you want to improve your brand? Are you looking to buy a domain name for your business? Interested in acquiring the exact match social media handle? Our team at Saw.com specialize in the acquisition of digital assets, and have over twenty years of experience in the industry. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals. At Saw.com, our mission is to help you be seen online. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, please contact us for a free consultation. Our domain brokers would love to speak with you!]]></content:encoded></item>
        <item>
            <title><![CDATA[Why You Should Not Rely on Social Media to Build Your Business]]></title>
            <link>https://testsite.sbs/blog/en/articles/do-not-rely-on-social-media-to-build-business</link>
            <guid>https://testsite.sbs/blog/en/articles/do-not-rely-on-social-media-to-build-business</guid>
            <pubDate>Fri, 04 Mar 2022 00:00:00 GMT</pubDate>
            
            
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Dont-Rely-on-Social-Media-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Use social media to build your business, not to run it. Here&apos;s why.]]></description><content:encoded><![CDATA[When you log in to social media, it is impossible to not come across a business advertisement. They are in your feed, in a banner across your computer screen, and now nearly every social media app has a page for online shopping. As a small business owner you might be thinking - why would I  not  use social media for my business? Well, today we are going to discuss why you should not rely on social media to build your business. Instead,  buy a domain  and build your business using your online presence. The bottom line is, use social media as an aide to build your business, not to run it. Why is Social Media Bad When Building a Business? It is 2022, we understand that the power of social media is nothing short of extraordinary. We also understand many small businesses use social media for their business. It is inexpensive, easy to use and can help drive traffic - certainly appealing for a small business owner. Additionally, with nearly five billion social media users, it offers a chance for your business to be seen by many. However, when it comes to building a business, social media is not always your friend. If you allow social media to be the end all be all of your business and all your business operations, you lose control of your business. Who has control then, you may ask? Social media. This includes all platforms - Facebook, Instagram, TikTok, etc. When you hand your business over, they gain control over your algorithm and information. This can eventually have an effect on who sees your business profile and even affect your sales. Running your business on social media also comes with normal technology threats like cyber attacks and hackers. Yes, these pose a threat to your business in other ways, even if you are at a storefront or running a website. However, social media is more public and harder for you to protect. Another threat to you on social media is your reputation. Social Media vs. Domain Names Domain names and social media actually complement one another quite nicely. Used together, they provide numerous opportunities to attract different audiences and advertise your business. Today, it is probably more important that your business have social media platforms instead of not. Nevertheless, it still does not mean that social media should be used as the  sole  storefront of your business. Why is a Domain Name The Better Option? So, why is a domain name better than social media to build your small business? Domains Provide You With Control With social media, you lack control over your data and analytics, and the way customers interact with your business. Additionally, social media’s constantly changing algorithms makes it impossible to keep up. With a domain, you are in control. Establishes Credibility If a customer finds you on social media and likes your product, their next step is most likely going to your website. What happens if you do not have a website? You might come across as untrustworthy. A website helps your business build its reputation as a credible, trustworthy company. Furthermore, having engaging content like a blog helps build your business as a source of information for users to return to. Helps You Build SEO SEO, or search engine optimization, is extremely valuable for businesses. SEO increases organic traffic, improves ROI, improves credibility and so much more. Essentially, SEO is crucial to establishing your business online. Provides Key Data In addition to improving your SEO, using a website also provides you with key data that you simply do not get with social media. Tools like Google Analytics provides you with crucial data for running and improving your business. Some data to track: Number of site visitors How long site visitors stay on your website What links visitors followed Helps You Be Found Did you know? Nearly half of all Google searches are for local businesses. Websites are still the way to build an online presence. Additionally, people still turn to websites when it comes to online shopping for products or services. Having a website for your business builds credibility, trust with your customer, improves SEO, marketability and so much more. Build Your Brand with Saw.com Are you looking to buy a domain name for your business? Interested in acquiring the exact match social media handle? Our team at Saw.com specialize in the acquisition of digital assets, and have over twenty years of experience in the industry. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals. At Saw.com, our mission is to help you be seen online. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, please contact us for a free consultation. Our domain brokers would love to speak with you!]]></content:encoded></item>
        <item>
            <title><![CDATA[How To Value a Domain Name]]></title>
            <link>https://testsite.sbs/blog/en/articles/how-to-value-a-domain-name</link>
            <guid>https://testsite.sbs/blog/en/articles/how-to-value-a-domain-name</guid>
            <pubDate>Thu, 03 Mar 2022 00:00:00 GMT</pubDate>
            
            
            <category>Domain Valuation &amp; Appraisal</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Domain-Name-Appraisal-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[If you own an asset like a domain name, it is crucial to have an understanding of how domain pricing works. Here is our guide to domain appraisal.]]></description><content:encoded><![CDATA[Whether you own a domain or are looking to  buy a domain , you will need to perform a domain appraisal. If you own an asset like a domain name, it is crucial to have an understanding of how domain pricing works and  how  to get your domain appraised. Understanding  domain pricing  as a domain owner and buyer can give you power during sales. Why? Having knowledge about domain pricing will ensure you do not settle and do not break the bank when buying or selling a domain. So, how are domain names appraised? What factors affect a domain appraisal? Let’s discuss. Domain Appraisals Domain appraisals allow you to gather information on a domain name, like the estimated value and how it compares to other domains. Think of it like a home appraisal. When refinancing, buying or selling a home - you need your home appraised. A home appraisal looks at the location, square footage, age, collateral, condition, and comparable sales in the area of the house. Furthermore, a home appraiser calculates two values for the home: the fair market value of the property and replacement cost of the property. How is this related to domain names? There are a few different values that are calculated when appraising a domain, similar to appraising a home. Also, similar to home appraisals, there are certain factors and  metrics  used to determine a fair market value for domains. One difference between home and domain appraisals is that while home appraisers are always licensed professionals, anyone can appraise a domain. Factors of a Domain Appraisal When you are getting a domain name appraised, there are a few factors and metrics that will affect the price of the domain name. It is important to keep these in mind when choosing a domain name. Top-Level Domain (TLD) vs other domains There are a few different extensions that affect the value of a domain. There are top level domains ( .com, .net, .org, .biz, .edu and .gov). Country code top-level domains like (Germany, which is the second most-registered TLD next to .com), .co.uk (United Kingdom) and .ca (Canada). And generic top-level domain: Some examples are .agency, .ai, .email, .rentals. Usually, the more common an extension, the more valuable it will be. In almost every case, a .com is going to be more valuable than a .biz or .agency. However, this depends on the target audience for the domain. are certain circumstances when a country code extension or another generic extension might be preferable to a .com or other top-level domain. Brandability If the domain you are selling or looking to purchase is brandable - the price will be higher. These domains are typically non-keyword, general or made up words. Think Google, Pinterest, Uber, etc. Length Usually, the shorter the domain, the more valuable. Desired,  premium domain  names are short, easy to spell and easy to remember. Additionally, short domains help build company credibility. Would you trust ArtificalIntelligence123.com or AI.com?  Industry What industry is the domain connected with? Depending on the industry, a domain could change in value. For example, NFT’s and cryptocurrency are growing in popularity, so a domain related to the industry is more desirable. Market Trends When appraising, you can look at trends for many different situations. One easy way to find trends is to visit trends.google.com. It&apos;s a search tool that shows you the number of searches for any term over time. From this data, you can discern the interest or demand for a domain name you might be looking to purchase. Spelling Is the domain hard to spell? Easy to spell? Generally, the easier to spell the domain is, the more desirable and more expensive. This is because it is easier for customers to remember and find, and tell others about your company Domain Age The age of the domain is another metric that has a huge effect on the price of the domain. If the domain was registered 30 years ago, it is most likely a highly desired domain compared to domains registered in the last year. Comparable Sales This metric is similar to appraising a home. You look for domains that are similar, more desirable or less desirable than your domain and find some middle ground. This allows you to get an idea of what the domain valuation market is like. How are Domains Appraised? I got my start in sales almost twenty years ago selling home loans. The three items that are always needed for any home loan are the three Cs: Cash, Credit, and Collateral.The first two Cs of the three Cs are self-explanatory, but the third C gets quite complicated. Collateral value, or the fair market value of an asset, requires an appraisal. A home appraisal takes into account:Location, Square Footage, Age, Condition, and comparable sales within a reasonable distance from the property. Sounds simple, but it’s not quite as simple as it sounds.When you purchase a home, it is appraised to determine collateral for the loan. Appraisers typically take a few superior properties and adjust down whether they are larger, in a better area, or in better condition. They also adjust the value up by comparing the home to inferior properties. Once the information regarding the home is tabulated and submitted, they calculate two different values: #1  – The fair market value of the property. #2  – The replacement cost of the property. Typically, (not always) the price to rebuild the property in the case of a total loss is less than the market value of the property. The replacement cost is submitted to the insurance company to determine how much your homeowner’s insurance policy will be.After the home is appraised, a third type of value is calculated for the home. It is called the assessed value, or tax assessment. This assessment is usually far less than the fair market value of the property, and less than the replacement cost. It has to do with how much real-estate tax you will owe on the home. The more your home is worth, the more your taxes will be. What does this have to do with domain appraisals? First, there are different kinds of appraised values for domains that are similar to the ones I have listed above (fair market, replacement cost). Also, similar to home appraisals, there are certain factors and metrics used to determine a fair market value for domains.Before we get started on domain appraisals, you should know a key distinction between real estate appraisals and domain appraisals. With any real estate appraisal, the appraiser puts their credentials on the first or second page of the appraisal. This is because real estate is a heavily regulated industry that requires licensing. The domain industry is not as heavily regulated as real estate. So, while it can be safely assumed a home appraiser has a license, it could be anyone in the domain industry. Interested in Speaking With One of Our Domain Brokers? With these factors and metrics in mind, you can learn more about the industry and make informed decisions when appraising your domain. Whether you have a domain name in mind, or are looking for more information on a domain name -  Saw.com has you covered! If you are interested in speaking with an expert from our domain brokerage service about buying a domain, please contact us for a  free consultation . Our domain brokers would love to speak with you! A domain name is essentially your street address, but online. It is how new and returning customers will find you and shop with you. The easier it is to find you, the more likely customers are to return to your site. Our team of domain brokers have over twenty years of experience in the industry. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more.]]></content:encoded></item>
        <item>
            <title><![CDATA[Rebrand vs. Brand Refresh]]></title>
            <link>https://testsite.sbs/blog/en/articles/brand-refresh-or-rebrand</link>
            <guid>https://testsite.sbs/blog/en/articles/brand-refresh-or-rebrand</guid>
            <pubDate>Thu, 24 Feb 2022 00:00:00 GMT</pubDate>
            
            
            <category>Buying Guides &amp; Best Practices</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Brand-Refresh-vs-Rebrand-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[A brand refresh vs. a rebrand. What is best for your business?]]></description><content:encoded><![CDATA[A rebrand vs. a brand refresh. You might be thinking, aren’t those two interchangeable? Like tomato, tomato? Not quite. It is easy to get confused when these two seem to come hand in hand. However, there is a large difference between a company rebranding and a brand refresh. A company rebrand is like tearing down your building and starting from the foundation again. While a brand refresh is a cosmetic upgrade, like a fresh coat of paint and a new mailbox. Today we are going to discuss the difference between a rebrand and a brand refresh, so you can decide what is right for you and your business! What is a Brand Refresh? A brand refresh is a sharpening up of your company. Most commonly, this is your company&apos;s visuals - including your logo, website, colors or any type of cosmetic upgrade. However, this can also be your brand culture - message, slogan, services or environment. 
 There are many common reasons for a  brand refresh . Maybe your business’ visual identity feels outdated, your visuals don’t fit the culture of your company, or your culture needs to change. Here are some questions to think about: Have you received negative feedback on your website design?     Has your mission been rewritten in the past year or two?     Are you sick of your business colors?     Does your website lack that wow factor?     Are there new products or services that are not being advertised?     Does your business’ visual identity fail to capture the essence of your brand?   These are all smaller details you should be thinking about when deciding between a brand refresh and a rebrand. What is a Rebrand? A rebrand is a different marketing strategy from a brand refresh. When you rebrand, you are changing the corporate image of your company. A rebrand is necessary if there is a foundational shift in your company like a merger, a change in leadership, etc. A change in the foundation of your company is a change to your identity, and a rebrand is essential. Some things to think about if you are considering a full rebrand: Are you trying to establish your company in a new market?     Do you want to improve your company’s reputation?     Did your company just merge with another company?     Are you changing your company name?   So, What is the Difference? A rebrand and a brand refresh do seem very similar on paper. However, it is important to remember the difference. A brand refresh is what it sounds like - a freshening up of the look of your business. Especially your company’s online presence. A rebrand is a total revision of your company identity, going deeper than just the looks. It involves your values and your business operations. Do I Rebrand or Refresh? The main goal of both a rebrand and a brand refresh is to have an impact on the audience. As a company, you need to decide what is going to work best for you. According to  Forbes , your business has around one tenth of a second to seven seconds to make a good impression. What can your business do to make a good impression in that amount of time? Does that mean you spruce up your company colors? Does it mean updating your website with new content? Or is it a name change? A change of message? This is for you and your company to decide. Brand Refresh: Update your website with fresh content or a new look.     Try a new advertising strategy.     Update your company logo and colors.     Announce a new product or service.     Update your social media! Become more active, post new content, find new graphics and visuals to use.   Rebrand: Reestablish your target market or audience.     Update your vision, message and company values.     Change your company name or change your logo.     Revise your slogan to fit your company’s new morals.     Rethink the culture and environment of your company. What does it feel like to work there and interact with?   Interested in Rebranding With a New Domain? Thinking of  rebranding your business ? Need assistance with a brand refresh? Saw.com has you covered! If you are interested in speaking with an expert from our domain brokerage service about buying a domain, please contact us for a  free consultation . Our domain brokers would love to speak with you! A domain name is essentially your street address, but online. It is how new and returning customers will find you and shop with you. The easier it is to find you, the more likely customers are to return to your site. Our team of domain brokers have over twenty years of experience in the industry. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more.]]></content:encoded></item>
        <item>
            <title><![CDATA[What Happens at a Domain Acquisition Consultation?]]></title>
            <link>https://testsite.sbs/blog/en/articles/what-happens-at-domain-acquisition-consultation</link>
            <guid>https://testsite.sbs/blog/en/articles/what-happens-at-domain-acquisition-consultation</guid>
            <pubDate>Wed, 23 Feb 2022 00:00:00 GMT</pubDate>
            
            
            <category>Buying Guides &amp; Best Practices</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Domain-Acquisition-Consultation-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Buying a domain, but not sure what to expect? Here is what happens at a domain consultation with Saw.com.]]></description><content:encoded><![CDATA[A domain name is your digital street address. Like the mailbox at the end of a driveway, it is how people find your business online. Furthermore, it is how you build your business reputation. When you own a  premium domain  name, it builds credibility, trustworthiness, SEO, marketability, branding and so much more. You have decided to  buy a domain  that you have had your eyes on for a while. Additionally, you have decided you need to get a professional domain broker involved. Now what? What exactly happens at a domain consultation? Saw.com Domain Acquisition Consultation First,  contact us  regarding a domain acquisition - all we ask for is your name, contact information and a comment about what you are looking for. We will follow up with you via email shortly after! Now that you have sent in a domain acquisition request - what exactly happens at a Saw.com domain acquisition consultation? 1. We Set a Budget During our free consultation, we go over the basics of domain appraisals and what you can expect given your budget. Come to our free consultation with a general price range in mind. This way, we can dive right in to discussing your different options. If you are unsure what your budget would be, one great domain appraisal tool is  Estibot . However, just be aware Estibot typically gives lower estimates! Be aware that there are many factors that go into a domain&apos;s valuation: length, memorability, spelling, age, industry, universality and similar domains. We will discuss domain valuation with you, but this is something to be aware of as you go into the meeting. 2. Visit the Domain Once we have a targeted domain in mind, we visit the web domain name. We are checking to see how it is being used. If there is a business that relies on the domain, the valuation will increase significantly. However, if it is a dormant or placeholder domain, the valuation will probably be lower and the negotiation will be easier. 3. Find the Owner of the Domain We perform a WHOIS search, which provides some information about the domain, including: Registration Date Who registered the domain name When the domain name expires Its registrar This information gives us a general background on the domain name. Additionally, it allows us to get the owner&apos;s contact information. 4. Contact the Owner of the Domain Depending on what is found after performing the WHOIS search, we will determine the best method of finding and contacting the owner. Be prepared that this can be a difficult part of the process. Some owners do not want to be found, and it takes an exceptional level of effort to locate them to get their attention. No matter the situation, we will come up with a plan to find the domain owner. 5. Negotiate the Domain Cost Once contact with the domain owner is made, and the response is received, it is time to negotiate. There are many terms beyond purchase price that go into domain name transactions. For example, how will you, the buyer, pay? Will the seller accept this? Who covers the fees to use a neutral third party that facilitates the transaction? How long will the transfer from the seller to the buyer take? At Saw.com, we do not and will not miss any of them! 6. Purchase Congratulations, your domain purchase is all set! Next, we urge you to hire a licensed and insured escrow company. Multiple companies specialize in providing escrow services for domain purchase transactions. This is one of the best insurance policies you could have for your domain. Contact the Saw.com Team Buying a domain  name can be scary - especially if you have never built a website before. We pride ourselves in our transparency and passion to help you reach your goals. From the moment you contact us to when your domain has been required, we will work with you every step of the way. We want you to  be seen  online. Interested in Speaking With One of Our Domain Brokers? If you are interested in speaking with an expert from our domain brokerage service about buying a domain, please contact us for a  free consultation . Our domain brokers would love to speak with you! A domain name is essentially your street address, but online. It is how new and returning customers will find you and shop with you. The easier it is to find you, the more likely customers are to return to your site. Our team of  domain brokers  have over twenty years of experience in the industry. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more.]]></content:encoded></item>
        <item>
            <title><![CDATA[Communication Channels to Help Drive Sales]]></title>
            <link>https://testsite.sbs/blog/en/articles/communication-channels-to-help-drive-sales</link>
            <guid>https://testsite.sbs/blog/en/articles/communication-channels-to-help-drive-sales</guid>
            <pubDate>Fri, 18 Feb 2022 00:00:00 GMT</pubDate>
            
            
            <category>Selling Strategies and Tips</category>
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Sales-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Today, running a business is all about communication. Here are our tips for building communication channels to help drive your sales. ]]></description><content:encoded><![CDATA[When you  buy a domain , it is the foundation to building up your online presence. Ultimately, a domain helps drive your online sales as well. However, you also need to ensure that your business to consumer relationship is strong. One way to build trust and loyalty with your customer is through communication channels. In 2022, it is all about communication. Your customers want a personalized experience, and you have to give it to them. Not only does personalization build a strong relationship between you and your customers, but there are also many e-commerce stats to show the benefits. If you do it correctly, personalization and communication channels have the power to help your business increase online sales. Here are our tips for building communication channels to help drive up your sales: What Are Communication Channels &amp; What Are The Benefits? A communication channel is a tool to establish a relationship, and communicate with an audience. Companies use these communication channels to enhance the experience for their customers. With these channels, your company can: Announce a new product or service Keep your audience informed on what is happening at your company Share exciting content - example: Behind the scenes photos, upcoming product launch, new store location, a pop up shop, influencer collaboration etc. Offer deals, discounts, memberships Create interactive content (ex. surveys) The main purpose of a communication channel is to create a bond between you and your customer. However, if you implement these channels correctly you will also see many other benefits. Brands achieve 91% customer retention when they implement this strategy. 80% of customers are more likely to purchase a product or service from a brand who provides  personalized  experiences Increases the efficiency of marketing spending by 10% to 30% Drive Sales With These Communication Channels Not every company is the same. Therefore, not every company needs a communication channel for the same purpose. It is important to choose channels that fit your company and your audience. Be sure to be using more than one or two of these, as well. Consider your budget, your brand, the kind of information you need to send out, etc. Think of your customers. How would they like to get their information? Are they young, social media users? Would they prefer an email blast? A fun and visually appealing graphic video? An informative blog post? 1. Social Media Although you should not rely on social media to conduct business, it is a great tool for reaching your customers. Reported in January 2022, there are over 4.62 billion social media users. That is about 58.4% of the world population and counting. Social media allows you to share photos, videos and information to your customers within seconds. There are so many ways to interact with followers on different social media accounts. You can respond to direct messages, build a campaign, share polls, stories, live streams, ask/answer questions, share links, etc. All of these can help boost your user engagement and make it easier for you to interact with your audience. 2. Company Blog A company blog can be a great way for you to get information out to your customers. Offer a wide range of topics that your customers would be interested in reading. These can be related to your business or unrelated, whatever you think your customers would love to read! 3. Email Marketing If you know the majority of your audience starts their day checking emails, this is the communication channel for you. Send an email blast to your customers to announce a new blog post, a product launch and more. Emails also give you an opportunity to personalize the experience by using your customer&apos;s name. 4. Videos Create videos to post on social media, link in emails or have playing in your storefront. These videos should be either to inform or to sell a product. Ensure these videos are clear, quick and have a clear marketing message that will resonate with your customer. 5. Live Chats Consider implementing a 24/7 live chat support channel or discussion forum! Customers can ask questions and get quick responses while they shop your site. This tool gives your customer a personalized experience while they shop. Additionally, it lets you know some of the common questions your customers may have. 6. Face to Face A one on one, face to face meeting is the most personalized experience you can give clients. Meeting face to face during this COVID-19 pandemic may not be possible, but you can still find a way to meet with clients digitally. It builds trust and loyalty with your client. But also helps humanize your business by putting a face to the name. The Bottom Line When you build a meaningful relationship with your customer, your whole business benefits. Successfully communicating with your customers creates a better environment for yourself, your employees and your customers. You will become a brand people want to experience and a brand people come back to time and time again. Ready to Buy a Domain? Our mission is to help you be seen online with a domain name. This is your foundation to building up your communications and driving online sales. If you are interested in speaking with an expert from our domain brokerage service, please contact us for a free consultation. Our domain brokers would love to speak with you! A domain name is essentially your street address, but online. It is how new and returning customers will find you and shop with you. The easier it is to find you, the more likely customers are to return to your site. Our team of domain brokers have over twenty years of experience in the industry. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals.]]></content:encoded></item>
        <item>
            <title><![CDATA[How To Protect Your Small Business]]></title>
            <link>https://testsite.sbs/blog/en/articles/how-to-protect-your-small-business</link>
            <guid>https://testsite.sbs/blog/en/articles/how-to-protect-your-small-business</guid>
            <pubDate>Thu, 17 Feb 2022 00:00:00 GMT</pubDate>
            
            
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Protect-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Data breaches and cyber attacks are a very real threat to small businesses with an online presence.  Protect your business with our tips.]]></description><content:encoded><![CDATA[Running a small business requires long days and sleepless nights. You need to make sure it is protected. As a business owner, it is necessary to take the extra steps to ensure your business is protected. From investing in security software to using  AdultBlock  or  buying a domain  for defensive registration - you can better protect your business from threats. Data breaches and cyber attacks are a very real threat to small businesses with an online presence. These include malware, phishing, man in the middle and more. A breach in cyber security could not only affect your business, but your customers as well. Protect your small business, and your loyal customers, with our tips. Protect Your Business By creating a cybersecurity plan today, you can better protect your business from future threats. Here are our tips for protecting your business: 1. Invest in Security Software Investing in a firewall or antivirus security software could be a little expensive, but well worth it. These softwares act as a digital shield, protecting your website from potential threats. Additionally, some scan your website for potential viruses or malware. This real time protection will identify threats, alert you and remove them. 2. Implement Defensive Registration If you own a domain name for your business website, you might want to consider defensive registration. Defensive Registration is when you register domain names across many different TLDs, formats and grammar for the purpose of protecting your intellectual property. If you are a startup or small business and have the budget to purchase a domain name plus other TLD’s, it could be a good idea to keep people or other companies from buying similar domain names. 3. Create Strong Passwords Before launching your site  and after, you should always be smart about your passwords. You should be using long, complicated passwords that are changed frequently. Additionally, you should be encouraging your employees to use secure passwords too. 4. Implement Multi Factor Authentication In addition to having a secure password, you should consider implementing Multi Factor Authentication. Multi Factor Authentication requires users to present two or more identifying factors, like a code, to access a program. Many of these codes change every few minutes, making it secure against cyber attacks. 5. Use Secure WiFi WiFi is not secure when you first buy it. Make sure you change the default WiFi password that comes with it - one of the most secure is a Wi-Fi Protected Access II (WPA2) code. Furthermore, you could also utilize a virtual private network (VPN) to protect business data. Ensure your router does not broadcast the network name to the public by “hiding” it. If you have a physical storefront, think about creating a separate “guest” network for your customers. 6. Back Up Data As a small business owner, you should regularly backup essential business data to a computer. This includes documents, spreadsheets, financial information, databases, employee files, etc. Backups ensure that confidential information is never lost or stolen. 7. Purchase AdultBlock It can take up to twenty years for a business to become well established. However, it could take five minutes for a spammer to destroy your business by damaging your reputation. Cybercriminals have many different ways to attack your business. One being, buying a domain name that looks a lot alike yours. This can be changing letters or characters, like swapping a “o” for a “0” or apples.com for appIes.com. The difference? The “L” is replaced with a capital “I”. Additionally, cybercriminals or spammers could hurt your business reputation by using your domain name with adult themed TLD’s. Both pose a huge threat to your business and your businesses reputation. AdultBlock  enables qualifying organizations to block the registration of any domain that falls under their trademark. AdultBlock stops every variation of your trademark from being registered in the domain extensions including, .xxx, .porn, .sex and .adult. Additionally, it covers you for ten years. Want to Learn More About AdultBlock or Defensive Registration? Our mission is to help you be seen online, and keep your business protected. If you are interested in speaking with an expert from our domain brokerage service about protecting your domain name, please contact us for a free consultation. Our domain brokers would love to speak with you! A domain name is essentially your street address, but online. It is how new and returning customers will find you and shop with you. The easier it is to find you, the more likely customers are to return to your site. Our team of domain brokers have over twenty years of experience in the industry. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals.]]></content:encoded></item>
        <item>
            <title><![CDATA[Is it Time for a Brand Refresh?]]></title>
            <link>https://testsite.sbs/blog/en/articles/is-it-time-for-a-brand-refresh</link>
            <guid>https://testsite.sbs/blog/en/articles/is-it-time-for-a-brand-refresh</guid>
            <pubDate>Fri, 11 Feb 2022 00:00:00 GMT</pubDate>
            
            
            <category>Buying Guides &amp; Best Practices</category>
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Brand-Refresh-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Does your logo feel dated? Have you grown out of love with your company colors? Well, it might be time for a brand refresh. ]]></description><content:encoded><![CDATA[Are your marketing materials feeling reused? Does your logo feel dated? Have you grown out of love with your company colors? Well, it might be time for a brand refresh. A brand refresh gives you an opportunity to tweak your brand. Think of it as your company&apos;s makeover - a haircut or a new outfit - that helps change how your company is perceived. Whether you  buy a domain   name or change your company colors, there are many ways to refresh your brand. In this article we will review the meaning of a brand refresh and how to successfully execute one. What is a Brand Refresh? In the world of branding, a brand refresh is a sharpening of your company’s visuals and/or message. Most commonly a cosmetic upgrade, a brand refresh allows you to reimagine the look of your company. However, a brand refresh can also include a change of culture - including slogans, services and message. Why Would You Need a Brand Refresh? Have you received negative feedback on your website design? Are you sick of your business colors? Does your business’ visual identity fail to capture the essence of your brand? There are a few reasons brands need to have a brand refresh. Most commonly, your business’ visual identity feels outdated. Our society is constantly growing and changing, and your business needs to grow with it. Having a brand that feels current is crucial to being successful and building a loyal following. A brand refresh is tactical, to ensure your brand is caught up with industry marketing trends. Another reason to undergo a brand refresh is if your visuals simply do not feel the culture of your company. Your company  should  be evolving, and it is okay if you feel your visuals have outgrown the overall feel of your company. If your website, advertisements, social media, etc. do not convey the essence of your brand, it is time for a refresh! Brand Refresh Ideas Not sure where to start on your brand refresh? Here are some of our ideas! Upgrade Your Logo Love your logo but still feel like it needs a change? Update it! There is a way to update your logo without completely changing it. This can be done by updating the font, colors, simplifying it, etc. The Saw.com team recently went through a logo refresh - changing the font and adding navy blue to our palette of colors. Saw.com Logo, 2019 Saw.com Logo, 2022 Develop a New Message What do you and your team offer? What are your core values? Have your goals changed since you launched? Update or create a new brand message that will match your businesses new goals. Although this is not a cosmetic refresh, your customers will feel the new vibe of your business. Change of Offerings A good time for a refresh could be when you are announcing a new product or service! This allows you to introduce your product and your new company look, all in one. Attracting new and returning customers. Update Your Website Another way to change the look of your brand is by redesigning your website. Update your information and/or work on putting out new and exciting content. If you changed your logo or colors, make sure your website matches and is easy to navigate and read. Another way to update your website is by updating your domain name! Acquire the premium or .com domain connected with your current domain. A premium domain attracts customers, improves SEO, marketability, credibility and so much more. The Benefits Overall, a brand refresh is a less expensive way to give your business a makeover - while still making a difference. A refresh allows your company to keep up with shifting industry and social trends. However, a refresh done correctly can also assist with business growth, attracting new customers and much more. Looking to Refresh Your Brand With a New Domain? At Saw.com, we can help you brand, or rebrand, your business. Our team of domain brokers have over twenty years of experience in the industry. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals. Our mission is to help you be seen online. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, please contact us for a free consultation. Our domain brokers would love to speak with you!]]></content:encoded></item>
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            <title><![CDATA[Website Strategy: Post Site Launch]]></title>
            <link>https://testsite.sbs/blog/en/articles/website-strategy-post-site-launch</link>
            <guid>https://testsite.sbs/blog/en/articles/website-strategy-post-site-launch</guid>
            <pubDate>Fri, 04 Feb 2022 00:00:00 GMT</pubDate>
            
            
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Post-Site-Launch-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Your site is live! But the work does not stop here - here is our website strategy checklist for after you launch your site. ]]></description><content:encoded><![CDATA[After  buying a domain , you finally finished building your website and officially pressed the live button. Congratulations, your site is live! Hopefully this means that you built your site to meet your expectations and were thorough in your pre-launch evaluation. However, the work does not stop here. After launching your site, you should continue to do regular checks of your website. From evaluating speed performance, to updating content, testing links and more. Below is our website strategy checklist for after your site launch. After Site Launch Your site has officially been unveiled. Your domain now leads to your amazing site, now up and running. Time to begin your after site launch evaluation: 1. Test User Experience After going live, go back and make sure your website looks correct from the user point of view. This includes how your site looks across all devices, the site speed and overall aesthetic of the site. 2. Check Links Double check links and page redirects. Furthermore, check any third party tools like CRM integrations or software are running smoothly. 3. Check Back-Ups Ensure your back up plug in is set up and constantly running to protect your website from server crashes and hacks. This will give you peace of mind and protect your website. Consider making a copy of your finalized website. 4. Ensure Site is Secure Install a way to monitor your site for security breaches or hacks, like a firewall. Update and secure passwords and make sure to enable two factor authentication. 5. Set Up Analytics Now that your website is live, you want to make sure it is collecting data. By setting up Google Analytics, you can gain access to useful data like website traffic, average order value, how keywords are doing, etc. These are all very helpful pieces of data in order to grow your website. 6. Get SEO Ready Getting your site SEO ready is crucial to build traffic, rankings on Google and eventually for your sales. Make sure to figure out how you can get your site SEO ready, as soon as possible! 
 Unsure how to do this? Use our  guide to SEO ! 7. Continue Creating Content If you just launched your site, there probably is not much content on there. Start working! Creating a  constant  flow of content will help your SEO and help you gain the attention of customers. Add new products, new photos or videos, create a blog, etc. 8. Announce the Launch of Your Website Now that you have a website, you want people to visit it. One easy way you can do this is by spreading the word on social media. If you do not have one already, make a business account that connects to your domain name and website. Additionally, make sure you and your team share the news on personal accounts as well! Believe it or not, business messages can be much more effective when coming from an individual instead of a business page. In addition to social media, you can announce your new website in a press release. Tell people about your business - what you do, who you are, your new website, if you rebranded, etc. Another way to get the word out is if you have a previous email list. Send an email inviting them to see the new face of your company! 9. Get Customers Engaged You need to figure out how to get customers engaged with your content. This will help you attract new customers, maintain relationships with them, as well as improve SEO and sales. There are so many ways to do this, you just need to find what works for you and your brand! Some ideas: Give exclusive offers to new customers Create an email list or membership program Welcome feedback from customers - with polls and questions Create a contest or social media challenge What Next? Well, to be honest the website upkeep never quite stops. You should be scheduling regular checks on your website into your calendar. This is to ensure everything is running smoothly - links work, SEO is improving, mobile site speed is fast, etc. Additionally, you should be constantly updating your content. Building, launching and running a website is no easy feat. Be proud of you and your team! Interested in Buying a Domain Name? A domain name is essentially your street address, but online. It is how new and returning customers will find you. The easier it is to find you, the more likely customers are to return to your site. Our team of domain brokers have years of experience in the industry. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals. Additionally, we handle the nitty-gritty work for you. Our mission is to help you be seen online. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, please contact us for a free consultation.]]></content:encoded></item>
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            <title><![CDATA[Let's Discuss Keyword Domains]]></title>
            <link>https://testsite.sbs/blog/en/articles/lets-discuss-keyword-domains</link>
            <guid>https://testsite.sbs/blog/en/articles/lets-discuss-keyword-domains</guid>
            <pubDate>Thu, 03 Feb 2022 00:00:00 GMT</pubDate>
            
            
            <category>Buying Guides &amp; Best Practices</category>
            <category>Selling Strategies and Tips</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Keyword-Domains-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Today we discuss the difference between keyword and branded domains and how keyword domains can benefit your business. ]]></description><content:encoded><![CDATA[When you  buy a domain  for your business, you need to have an idea of the type of domain you are looking for. A branded domain, an exact match domain, a keyword domain, etc. Believe it or not, a domain name can truly make or break your business. You need to choose the type of domain that will work for you and your brand. Today, we will be discussing keyword domains! Including the difference between keyword and branded domains and how keyword domains can benefit your business. What Are Keyword Domains? A keyword domain is a domain name that describes the type of business or industry. They are domains that are directly related to your business, product or service –  but are not the actual company name.  These keyword domains tell the customer, and search engines like Google, about the website and product without using an exact match domain. If chosen correctly, keyword domains can rank high in SEO and be easy for the customer to remember. Keyword domains can be region specific. For example, a bakery in England might be BestBakery.uk. Or keyword domains can describe the business or product. For example, PhoneRepair.com or Shoe.com. These domains do not include the company name, but highlight the product or service. Benefits of Keyword Domains Keyword domains can actually bring many benefits to the businesses that use them. From improving SEO to building your brand, let’s discuss more benefits of keyword domains. 1. Communicates Your Business First and foremost, keyword domains communicate your business to your customer, quickly. One look at your domain name, a customer knows what your business is and what you do. For example, if your website is BestBakery.uk, people finding your site immediately see that you are a bakery and that you are located in the UK. Whereas a branded domain name would not immediately communicate the business to a customer. Unless it was a very famous brand, such as Nike.com  or Reebok.com. 2. Increases Organic Traffic Keyword domain names tend to rank higher for  SEO  than websites that do not have keywords. Additionally, using a keyword domain can make it easier for customers to find you. If a customer is trying to find a watch repair shop, they might come across WatchRepairs.com faster than LizFixesWatches.com. By using WatchRepairs.com, you could generate more organic traffic to your site. 3. Increases Click Through Rates Users are likely to click on your website if they see a keyword in the URL. This connects with keyword domains&apos; positive influence on SEO. If your domain includes a keyword and is ranked high - more people will click on your website. 4. Can Help Save Money Since keyword domain names can help with SEO and click through rates, you might be saving money down the line. Additionally, some keyword domains can be more inexpensive than other domains. However, this also depends on other factors, like the domain extension, if domain is available, etc. 5. Builds Credibility Keyword domains have the power to build credibility and brand recognition. A keyword domain allows you to attract more customers and generate organic site traffic. Ultimately, you can be seen as a leader in your industry and a name that people trust. Branded Domain vs. Keyword Domain Keyword domains have many benefits for your business, but how do they compare to other types of domains? Let’s discuss the difference between branded and keyword domains. Branded domains exactly match the brand name of a business. Oftentimes, they are unique made up words! For example Nike.com, Amazon.com, Target.com. These domains do not describe the product or business (like a keyword domain) instead they are the exact brand name. Brand domains are unique and memorable. They can be very helpful when building a brand of a company. The challenge is if you&apos;re a small business starting with a branded domain, it can take some time to get your name out there and recognized. This is where keyword domains can be very helpful. Ready to Buy a Keyword Domain? Interested in acquiring a keyword domain name? Or would you like to discuss your domain strategy with us? Our team of domain brokers have years of experience in the industry. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals. Additionally, we handle the nitty-gritty work for you. If you are choosing between a keyword domain and a branded domain, we can help! We can help you weigh your options and develop a strategy for your business. Our mission is to help you be seen online. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, please contact us for a free consultation.]]></content:encoded></item>
        <item>
            <title><![CDATA[Saw.com Featured on DN Journal]]></title>
            <link>https://testsite.sbs/blog/en/articles/saw-com-featured-on-dn-journal</link>
            <guid>https://testsite.sbs/blog/en/articles/saw-com-featured-on-dn-journal</guid>
            <pubDate>Thu, 27 Jan 2022 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/DNJournal-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Saw.com Co-Founders Amanda Waltz and Jeffrey Gabriel featured in DN Journal&apos;s &quot;State of the Industry 2022&quot;. ]]></description><content:encoded><![CDATA[Ron Jackson of Domain Name Journal has just published his 18th annual State of the Industry Cover Story. Ron, a long time friend of the Saw.com team, covered the future of domains, NFT and cryptocurrency and more! It is an excellent read to review the past year of the domain industry in 2021 and prepare for what is to come in 2022. Saw.com is honored to once again be featured in the panel of experts. Co-Founders Amanda Waltz and Jeffrey Gabriel discuss running business during a pandemic, cryptocurrency and  buying a domain  that is an exact match. State of the Industry 2022 DN Journal, or “Domain Name Journal” is an online and print magazine that was founded in 2003. The magazine reports on the latest sales, events and developments. Specifically, in the internet domain registration market. For the &quot;State of the Industry&quot;, Ron Jackson speaks with all leaders of the industry. From domain brokers to corporate leaders to domain investors and developers. These experts from all areas of the domain industry discuss their take on the past year and predict what is to come. Saw.com Featured in DN Journal Saw.com Co-Founders Amanda Waltz and Jeffrey Gabriel were both once again featured in  DN Journal State of the Industry:  Jeff Gabriel is a world-renowned expert in domain brokerage and building sales teams and has had a role in over $400 million worth of domain sales. Previously, Jeff was the Vice President of Sales at Uniregistry where he and his team quadrupled sales dollar volume. Prior to that Jeff was the President and Co-Founder of Igloo.com and was also a Domain Broker at SedoDN JOURNAL Amanda Waltz is a dedicated, self-motivated business development professional with over 20 years of internet sales experience. Amanda is known for her outstanding skills in business development and communication, as well as her organizational, conceptualization, and time management skills.DN JOURNAL After another year like no other, it would be difficult to reject the increasing transition many companies were forced to continue to bring businesses entirely online due to in-person restrictions around the pandemic. We believe this is just one of the key drivers in the sustained growth of Domain Aftermarket. 2021 exceeded our expectations and will be remembered as a year we capitalized on many of the emerging industries “living” on the blockchain. The funding for companies in both  Crypto  and  NFT  space led us to achieve success for many clients who sought an exact killer match  .com  domain to bring their brand to life. Additionally, one of the higher areas of growth for our team has been helping upgrade to their exact match .com, which has lead us to such sales as (to name just a few):  Ai.com ,  Candy.com ,  Virtual . com ,  Alloy . com  and  Experience . com . Today’s consumers are drawn to  authenticity and trust in branding, especially online . Brands are seeking the most direct path to engaging with their consumer and prospective customer base. Companies should make this easy for their brand loyalists as well as their prospective customers. We saw this in both 2020 and 2021, and expect this to continue into 2022. Of course, with the prediction of this pandemic becoming endemic in April of 2022 we expect people to  reestablish their new normal . We expect high growth areas for travel, consumer goods, and also live and interactive experiences. Companies in the previously mentioned sectors will need to continue to drive both traffic and brand awareness to help fuel their growth and stand out from their competition. These sectors will be poised to experience new brand creation and will  need their online identity to reflect this . Some will continue to put massive budgets into creating this identity by purchasing their exact match.com, as the data shows us with .com continuing to be the most popular and valuable with  158 million  .com domain names currently registered. Or if the .com is truly unattainable for them choose one of the extensions we have seen growing in popularity and dollar volume such as  .ai ,  .vip ,  .law , . io , . co,  . tv  and even . gg . In four of those extensions, we have completed sales that the sale prices were higher than the highest reported sales.&quot; Thank You DN Journal We are honored to have our Saw.com Founders featured on the panel of experts. DN Journal’s “The State of the Industry” report is always something to look forward to each and every year. DN Journal is always covering what you need to know about the domain industry and beyond. Thank you Ron Jackson and DN Journal for having us! We invite you to read the rest of the &quot;State of the Industry&quot; report  here . Interested in Learning More About Saw.com? Our team of domain brokers have years of experience in the industry. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals. Additionally, we handle the nitty-gritty work for you. Our mission is to help you be seen online. If you are interested in speaking with Jeffrey Gabriel or Amanda Waltz, or another expert from our domain brokerage service, please contact us for a free consultation.]]></content:encoded></item>
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            <title><![CDATA[Website Strategy: Pre Site Launch]]></title>
            <link>https://testsite.sbs/blog/en/articles/website-strategy-pre-site-launch</link>
            <guid>https://testsite.sbs/blog/en/articles/website-strategy-pre-site-launch</guid>
            <pubDate>Wed, 26 Jan 2022 00:00:00 GMT</pubDate>
            
            
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Pre-Site-Launch-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Launching a website is stressful. That is why we created a pre website launch strategy checklist! ]]></description><content:encoded><![CDATA[You  buy a domain  and are in the process of building your website. You are inching close to launch, but there is still a lot to be done. We understand launching a new website is extremely stressful, even for seasoned marketers. There are so many parts to building and launching a website, and the fear that something could be wrong is very much there. What if a link is broken? The site redirects do not work? Or a word in the “Contact Us” section is misspelled? Luckily, we have created a small website strategy checklist just for you! You may reference this during, and after your site launch to keep you on track, and on top of your website. Still in the process of designing your website? Check out our article that discusses the  importance of website design. Is Your Site Ready to Go Live? You are just about finished building your website. It is time to review it and decide if it is ready to go live. At this stage, you should be reviewing your website under a magnifying glass. Evaluating your website front and back with an eye for extreme detail. From software to links to page content to photos, and the overall aesthetic. Your website is your business storefront, but online. You want to make sure your website properly presents your brand to potential customers. If your website is unprofessional and your links lead nowhere - your customers will turn away and you will be wasting precious advertising dollars. So, is your website ready for launch? Will your website help drive you to your goals? Does your website represent your company? Here is our pre-website launch checklist: 1. Remember Your Goals Remind yourself and your team of why you are designing this website. Then, evaluate if what you designed was successful in reaching those goals. Did you want to improve SEO with a more SEO friendly website? Increase user interaction? Improve sales? Did you want a visual refresh? A rebrand? 2. Ensure Text is Error Free The content on your site should be error free. This includes spelling and grammar mistakes, as well as incorrect information within content. Would you trust a company that spells every other word incorrectly? 3.  Finalize Images, Videos, Graphics, etc. Remove any leftover filler pictures. Add professional company and product photos or videos.  Ensure graphics are of high quality and look cohesive on the page. 4. Check Website Organization Your website should be organized and easy for users to navigate. In two clicks, customers should find what they are looking for. Use general tabs like “Shop” or “About Us”, etc. 5. Ensure Website is Aesthetically Pleasing Your website should be a professional representation of your brand. Ensure each page is organized. Headers, lists and paragraphs should be clean and concise. Additionally, each page should be minimal and symmetrical - a balance of images, words and empty space. This ensures the page is easy to read and navigate. Furthermore, check to make sure your brand colors and logo are featured throughout the site. And that the site has a constant theme of colors that match your logo. 6. Ensure Rights are Properly Licensed If your website is using images that are not yours, double check that any images, graphics, etc. are properly licensed and/or cited. 7.Test Websites Functionality Do a full run through of the performance of your site. Is the website compatible across different browsers? Different devices? Do all links work correctly? How is the speed of the website? Overall, how is the user experience? 8. Create a Backup Strategy This is scary to think of - but it has to happen. Come up with a backup plan for your site. Set up site security and backup your site. This can prevent the loss of data and other damages. 9. Protect Your Passwords When the time comes to launch, consider changing passwords and creating new secure ones. Make sure there is only a small number of people with access to the site. Also, consider implementing two factor authentication 10. Conduct a Stress Test A stress test is used to determine the stability of your website. It determines how your website runs under different circumstances and pinpoints any weak areas on the site. The Bottom Line We understand every company has different needs and goals for their website. Treat this article as suggestions as you build and launch yours. The purpose of a website is to help build your company. If your website has broken links, is unprofessional looking and cannot collect data, it is not helping you. With our checklist, you can polish your website to both serve your business needs and present your company in a positive light. We believe in what a domain name and a great website can do for your business: Sets a strong first impression Builds business credibility Improves SEO strategy Builds trust with your target market Makes you stand out among competitors Aids with  business  branding Helps with marketability Makes you look more professional Interested in Buying a Domain Name? A domain name is essentially your street address, but online. It is how new and returning customers will find you. The easier it is to find you, the more likely customers are to return to your site. Our team of domain brokers have years of experience in the industry. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals. Additionally, we handle the nitty-gritty work for you. Our mission is to help you be seen online. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, please contact us for a free consultation.]]></content:encoded></item>
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            <title><![CDATA[Domain Investing Guide: How to Make Money with Domain Names]]></title>
            <link>https://testsite.sbs/blog/en/articles/a-guide-to-domain-investing</link>
            <guid>https://testsite.sbs/blog/en/articles/a-guide-to-domain-investing</guid>
            <pubDate>Thu, 20 Jan 2022 00:00:00 GMT</pubDate>
            
            
            <category>Selling Strategies and Tips</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Domain-Investing-Guide-1.webp" length="0" type="image/webp"/>
        <description><![CDATA[Interested in investing in domain names? This is our guide to domain investing and how to be successful in the business. ]]></description><content:encoded><![CDATA[Over the years, you have probably seen  news of domain name sales worth millions and millions of dollars.  CarInsurance.com for $49.7 million or VacationRentals.com for $35 million – two of the most expensive domain names ever sold. Domain investing is a portion of our industry – the domain industry. But to be successful in  buying domains  as an investment, you have to do it right. It is an interesting business, perhaps one you might be interested in. However, before you  buy a domain  name, let’s discuss everything you need to know about domain investment. What is Domain Investing? Put simply, when you invest in domains, you purchase a domain name with the plan to resell it later to the right buyer for a profit. Think of investing in real estate, except a domain is a digital asset rather than a physical one. Like real estate investing or any type of investing, the goal is to earn a return on your asset (the domain) that is higher than what you paid for it. As an investor, you should have a keen eye for  future  premium domain names , patience, and the gift of being good at closing sales. The promising thing about domain investing and the industry itself is that there are many opportunities.  Domain registrations  have only been around for thirty years. Although millions of domain names have been registered, they are constantly being bought, sold, and created. Additionally, with the rise of ecommerce, domain names will continue to be needed. How to be Successful in Buying Domain Names as an Investment Interested in domain flipping or wondering if  investing is a good idea ? Here are our tips for being successful as new domain investors. Do Your Research Like most things, to be successful in domain investing, you need to do your research. You need to understand the industry – the pricing, the different  types of domains , extensions, etc. This industry is fast-paced, and you need to be ready. Be a Step Ahead The key is finding a domain name that you believe will become popular in the future. Additionally, what names businesses and individual buyers are looking for. And acquire these names before they do. These could be domain names that are very general, geographically related, potentially brandable words, etc. The best way to build your domain portfolio is to look at expired domain listings. You can find many to choose from at domain auctions or enlist the help of a domain broker to find valuable domain names. Be Creative Being creative is in tandem with being a step ahead. As an investor, you need to have the right eye. You need to see what other people do not see. Find the potential in certain domains, and walk away from others. That&apos;s where examining the domain history comes in. Consider: Who has  owned it before ? What was it used for in the past? Does it have a good standing with Google? What niche is it in? Is the selling price a reasonable offer based on the value? Is there room for you to make a profit? How long has it been on the aftermarket? How much time will you have to hold it to be able to earn a profit? Find the Right Buyer The hard part of domain investing is finding the right potential buyer. There are many different options, and because each domain name is unique, every buyer will be different. Some investors sell to other investors who are trying to build their portfolios. Investors can also sell directly to businesses or individuals who want to use it for their business  branding . How Much Money Can a Domain Investor Make? Truthfully, only a small number of domain investors use investing as a full-time job. The overall majority of investors do it as a side hustle. This is because most domain sales are not the huge multi-million dollar sale you see in articles. Domain names can sell for a few hundred, tens of thousands, or hundreds of thousands. It depends on the domain. However, many domain sales are also not reported publicly. Premium domains, or those that are short, easy to remember, and use keywords, increase the  value of a domain . The greater the search engine optimization (SEO) value and potential, the higher price it can command. Is Domain Investing Worth It? Investing in domains has become an increasingly popular venture, offering the potential for significant profits and entrepreneurial freedom.  Domain investing can be worth the time . However, like any investment, it carries its fair share of risks. Before you dip your toes into those risky waters, hear Jeff’s take on what you should know before  becoming a domain investor . 
 https://www.youtube.com/watch?v=UJadSQZWTHU The Bottom Line Many people fail at this business, but at the same time, many people are very successful. If you do your research, truly understand the market, and like a constantly shifting industry – domain investing could be for you. If you play your cards right, you could turn domain investing into a real money-making opportunity. It&apos;s hard work, but with experience, domaining can be a great way to build income. Interested in Buying a Domain Name? A domain name is essentially your street address but online. It is how new and returning customers will find you. The easier it is to find you, the more likely customers are to return to your site. Our team of domain brokers has years of experience in the industry. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services, and more. We pride ourselves in our transparency and passion to help you reach your goals. Additionally, we handle the nitty-gritty work for you. Our mission is to help you be seen online. If you are interested in speaking with an expert from our domain brokerage service about building a portfolio for domain investing, please  contact us  for a free consultation.]]></content:encoded></item>
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            <title><![CDATA[How to Grow Your Business]]></title>
            <link>https://testsite.sbs/blog/en/articles/how-to-grow-your-business</link>
            <guid>https://testsite.sbs/blog/en/articles/how-to-grow-your-business</guid>
            <pubDate>Tue, 18 Jan 2022 00:00:00 GMT</pubDate>
            
            
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Grow-Your-Business-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Interested in growing your company? Here are our tips to take your business to the next level. ]]></description><content:encoded><![CDATA[We asked our Twitter and Instagram followers - What are your business goals for 2022? Among the responses: improve productivity, work on website design, improve SEO and  buy a domain . But the most popular answer? To grow. Businesses large and small have been hit with challenge after challenge over the past two years as the world shifted online. But, it is a new year and therefore, a bit of a fresh start. It is the perfect time for you to make your good business even better. Today we are going to discuss how to take your business to the next level and grow in 2022. Is It Time to Grow? Starting a business is exciting. You launch and want to go, go, go. Expand, open storefronts, build your empire. However, in business you must be realistic. Sometimes moving too fast can lead to downfall. Here are some tips to evaluate if it is truly your time: Your Industry is Growing If your business is within a fast growing industry, it could be time for you as well. Some fast growing industries currently are biotechnology, health care, AI, cannabis, online grocery and food delivery, etc. You should do your research - know your industry inside and out and stay up to date with industry news. Constant Returning &amp; New Customers If you are in a steadily growing industry and seeing a constant flow of both new and returning customers, it could be another sign to grow. Listen to your customers. Do they have a need not being met? Is there more demand than you can supply? Do they have feedback on your business? Steady Income Be realistic with yourself. Do you have the resources? Is your business making steady money in a growing industry? Do you have a constant flow of returning and new customers? If you are truly financially prepared to grow your business, do it! How to Grow Your Business After evaluating your resources you have decided to take the steps to grow your business. Congrats! Before starting your journey, remember, every company is different. What works for your company might not work for another. Nevertheless, we have compiled a list of places for you to start growing your company: Do Your Research As we stated above- research is crucial. As a business owner it is your job to know your industry, your business and your audience like the back of your hand. Always be on top of developing news in your industry, or a step ahead. Understand Your Customers You can not serve your customers, or attract new ones, if you do not understand them. Think about your target audience. How old are they? What needs of theirs are not being met? What does amazing customer service look like to them? Is there a product not yet on the market that they would want in the future? By understanding your customer, you can build a positive relationship with them. You can successfully serve them, and they can provide useful feedback. Collaborate with Others In business, it is all about creating strong relationships. Learn from your colleagues and competitors, work with other businesses! One example is affiliate marketing. Where another business, blogger or influencer posts about your company’s product or service. This can lead to more sales for you, as long as you share a cut of your profit with the third party. Another example is partnerships. Team up with another company that can help you branch out into new markets. Think of Starbucks and Barnes and Noble, Starbucks and Target, GoPro and RedBull. Understand What Makes You Different You have probably heard it a million times; if you want your business to grow, you need to be different. It is true! Why should people shop at your business instead of others? What is it about your company that makes you stand out? Is there something that makes you special? What does your product offer your customers? If you want to grow, you should be able to answer these questions. Invest The Time in Marketing Spread the word about your amazing business! Develop a marketing plan that fits your time and budget. Make a billboard, send flyers in the mail, have cards at your storefront, create social media pages, design your website - whatever you think will reach your target audience best. However, our suggestion is spending the time to build your online presence. Especially in 2022, e-commerce is more popular than ever. Especially if you are a small B2C business, you want to get your name out there. Buy a domain Spend the time designing your website Work on increasing user engagement on social media Ready to Buy a Domain? One step in growing your business is buying a domain and designing your website. A domain name is essentially your street address, but online. It is how new and returning customers will find you. The easier it is to find you, the more likely customers are to return to your site. Our team of domain brokers have years of experience in the industry. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals. Additionally, we handle the nitty-gritty work for you. Our mission is to help you be seen online. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, please contact us for a free consultation.]]></content:encoded></item>
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            <title><![CDATA[Are NFT's Safe to Buy in 2022?]]></title>
            <link>https://testsite.sbs/blog/en/articles/are-nft-safe-to-buy</link>
            <guid>https://testsite.sbs/blog/en/articles/are-nft-safe-to-buy</guid>
            <pubDate>Fri, 14 Jan 2022 00:00:00 GMT</pubDate>
            
            
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/NFT-Safe.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[With the rise in popularity of NFT&apos;s, are they really safe to buy? We discuss NFT&apos;s, the potential risks and how to keep yourself safe. ]]></description><content:encoded><![CDATA[It is nearly impossible to read an article or open social media without seeing NFT news and/or a Bored Ape NFT. Even the beloved Staples Center in Los Angeles, California is being changed to Crypto.com Arena. NFT’s are everywhere. We recently discussed the rise of NFT’s over the past year and what to expect of them in 2022. Additionally, the rise of individuals  buying a domain  related to NFT’s. But today we discuss - Are NFT’s safe to buy in 2022? Background on NFT’s Unfamiliar with NFT’s? Let’s do a quick background on NFT’s and their rise over the past year. An NFT, or Non-Fungible Token, is a unique digital asset part of the Ethereum blockchain, an open-sourced blockchain. A form of digital collector item. They represent real life objects like art, music, videos and in-game objects. Some examples of NFT’s include: unique digital artwork, a video, gifs, an essay, digital collectible, a video game item, designer sneakers, an online ticket for an event and a domain name. They are bought and sold online, and many times purchased using cryptocurrency. They are different from a cryptocurrency like Bitcoin. For example, Bitcoin is interchangeable. One Bitcoin equals one Bitcoin. They are the same physically and worth the same amount. However, NFT’s are not interchangeable. Each NFT is like an original Mona Lisa or The Starry Night. Unique, and not worth the same value. Are NFT’s Safe to Own? NFT’s are safe to buy, especially with their current popularity. However, that does not mean they do not come with risks. Some possible risks? Your NFT losing value, damage of the physical asset, cyber security and fraud. Like everything, it is important to do your research before making the investment. Additionally, making sure you take the proper steps to ensure both your ownership and its security. Overall - the technology behind NFT’s ensures it is protected from being stolen or changed. Buying an NFT is generally as safe as buying cryptocurrency. What are the Risks? 1. NFT’s are unregulated Like everything, investing in NFT’s comes with risks. First, like many cryptocurrencies, NFT’s are unregulated. Anybody can create and sell an NFT. Just look at Paris Hilton, Snoop Dogg and others, who made their own and sold them for millions. Since anyone and everyone can make their own NFT to sell, it is possible for an NFT to eventually lose value. The lack of a centralized authority means all transactions are permanent. Whoever has the information for the account and NFT - it is theirs. Even if it&apos;s from theft. Essentially, if your NFT is stolen, there is almost nothing you can do because of the lack of a centralized authority. 2. Cyber Attacks Since NFT’s are all online, the risk of cyber scams and hackers are high. Like a social media or email account, there is no way to guarantee your NFT is protected from theft. Hackers would most likely target digital services and networks used to store, buy and sell NFT’s. Additionally, fake sellers pose a threat and could try to sell you an NFT that does not exist. When you buy an NFT, there are ways to protect yourself from these attacks: Use a very complex password and never reuse passwords Store NFT on a secure wallet or an external drive Do not purchase NFT’s over social media, purchase in a secure marketplace Enable two factor authentication Update software regularly Do not go for a deal that sounds too good to be true Do your research 3. Copyright Infringement Third, copyright infringement. It is possible that the NFT is stolen or made without the artist&apos;s permission. Take Corbin Rainbolt, an artist who frequently shared his work on social media. He discovered at least two of his pieces were being sold as NFT’s without his consent. This case highlights a huge problem with NFT’s. That anybody could claim a digital photo as their own and sell it, even if they did not create it. Furthermore, the publicly recorded digital ledger of the blockchain does not protect against this since people do not need to use their real names. It is difficult to enforce any rules when nearly every user is anonymous under a username. Takeaway Reading the risks of investing in NFT’s can be very intimidating. There are many risks and many unknowns when it comes to this industry. However, this is true of any industry and investing opportunity. NFT’s are new and interesting. They offer a chance for people to support local artists, a favorite NBA player and for you to own something that is 100% yours. NFT’s are becoming popular across various industries, including fashion, sports and gaming. This will only continue for  NFT’s in 2022. If you are interested in investing in a NFT, just make sure you do the thorough research required and take proper steps to protect your NFT and yourself. Ready to Buy a Domain? Interested in buying an NFT related domain name? A domain name is essentially your street address, but online. It is how new and returning customers will find you. The easier it is to find you, the more likely customers are to return to your site. Choose a company name, and the domain name to match with us! Our team of domain brokers have years of experience in the industry. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals. Additionally, we handle the nitty-gritty work for you. Our mission is to help you be seen online. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, please contact us for a free consultation.]]></content:encoded></item>
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            <title><![CDATA[How to Set Achievable Business Goals in 2023]]></title>
            <link>https://testsite.sbs/blog/en/articles/how-to-set-achievable-business-goals</link>
            <guid>https://testsite.sbs/blog/en/articles/how-to-set-achievable-business-goals</guid>
            <pubDate>Tue, 11 Jan 2022 00:00:00 GMT</pubDate>
            
            
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Business-Goals-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Whether you have goals in mind or looking to set new ones for the new year - here is our guide to setting achievable business goals. 
]]></description><content:encoded><![CDATA[Happy New Year! January is all about getting a fresh start. It is the time to form resolutions and set goals for the next 365 days. So often, new year&apos;s resolutions are abandoned within a month or two. Some are too ambitious, too expensive or sometimes there is simply not enough time in the day. We understand. However, we are here to help you stay on track! Whether your business goal is to hire one person, to double sales or even  buy a domain  - we are here to help. Today we are going to be talking about how to set business goals in 2023. Specifically, how to set  achievable  goals. Why is it Important to Set Achievable Goals? We understand you have big dreams for yourself and your company. We always encourage entrepreneurs to shoot for the stars! However, when it comes to a business, you also need to be realistic. Are your goals attainable? Are they appropriate based on your current situation? A realistic goal for your company is tangible. It is real, substantial and can be backed with solid data. Realistic goals are easy to measure, whereas big goals can be hard to measure. By setting small, yet meaningful goals you can stay on track and be able to measure your success along the way! How to Set Achievable Goals Whether you have a few business goals set in mind for the new year, or you are looking to set new ones - here is our guide to setting achievable goals. 1. Identify a Place to Change Not sure where to start? Run through the current state of your company. Think of what is performing well, what needs to be improved and what could be added. Then, identify specific areas that could use more time and focus. Is there an obvious place of strength in your company? What did not work in the past? Where are places you could grow? Are you capable of meeting the needs of these areas? 2. Be Specific Have a few ideas in mind? Do not be broad, narrow your goal down to something very specific. Make your goals concise, clear. Be detailed in what you want, how you are going to accomplish it, and how it will benefit your business. 3. Set Clear Intentions Now that you have identified some specific areas that need your attention - let&apos;s set clear intentions. Get organized - grab your pen and paper, download an app on your phone or start a Google spreadsheet. Meeting business goals is a marathon, not a sprint. Make a plan that works for you and your company. Schedule times in your calendar to work on this goal and hold yourself, and your team, accountable. How are you going to actively work towards your goals? 4. Choose Key Metrics Key metrics are ways for you to track your success! The tangible, real data we were talking about before. Key metrics include site traffic, audience growth, audience engagement, email sign ups, etc. Choose what key metrics will match your goal and figure out a way to measure them. This will keep you on track and help you measure your growth or find areas to improve. Additionally, you may find this also holds you accountable. Example: If your goal is to grow audience engagement on social media, set up an account with a social media marketing company that helps you track data! The Bottom Line When making your goals, be SMART: Specific: Make your goals detailed and specific.     Measurable: Find a way to track your goals and measure your progress.     Attainable: Be realistic, and set goals that you know you and your team can achieve.     Realistic: Be honest with what you and your team are capable of, and what resources you have.     Time-Based: Set an end date to shoot for that will keep you motivated. Be realistic, but also push yourself.   No one knows your business better than you. When you set your goals for the new year, remember to make sure they are realistic, specific and positive. Additionally, make sure they are measurable so you can keep track of your growing success! By staying organized, on track and measuring your progress you can make your goals a reality. No matter what your business goals are in 2022, we know you can reach them. Want to Buy a Domain Name? Is your business goal for the new year to buy a domain? To  design your website ? A domain name is essentially your street address, but online. It is how new and returning customers will find you. The easier it is to find you, the more likely customers are to return to your site. Our team of domain brokers have years of experience in the industry. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals. Additionally, we handle the nitty-gritty work for you. Our mission is to help you be seen online. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, please contact us for a free consultation.]]></content:encoded></item>
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            <title><![CDATA[How Personalization Can Increase Sales]]></title>
            <link>https://testsite.sbs/blog/en/articles/how-personalization-can-increase-sales</link>
            <guid>https://testsite.sbs/blog/en/articles/how-personalization-can-increase-sales</guid>
            <pubDate>Thu, 06 Jan 2022 00:00:00 GMT</pubDate>
            
            
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Personalization-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Today, people want a personalized experience. We discuss how it can increase your sales and how to implement in your business plan.]]></description><content:encoded><![CDATA[Personalization. The trend in marketing that continues to remain prominent in the business world. Furthermore, what customers are beginning to expect when they shop with you. Today, people want a personalized experience. From reading the news, to scrolling on Twitter, to shopping online. People want personalization. Think Netflix, Spotifty and any other social media platforms. These sites observe what you watch, like and listen to, and suggest similar media they think you will enjoy. You might not even realize it, but it&apos;s beneficial. Imagine how much longer you would be scouring Netflix looking for something to watch if there was no “suggested” or “because you watched…” The power of personalization is becoming more and more evident. Today, we will discuss personalization in business and how it can increase your sales. Furthermore, we discuss how to implement personalization in your business plan after you  buy a domain . What is Personalized Marketing? Personalization is the act of tailoring an experience to an individual. In business, personalization is done by the brand - not the customer. The brand observes customers&apos; habits and interests, and changes the experience based on what they find. This includes suggesting content, recommending products, etc. Imagine you are buying a gift for a close friend. You know them well - you know what they are interested in, what they like or dislike, and you might even be aware of something they need. Personalization is essentially a business understanding a customer and tailoring the experience to a customer’s needs. Benefits of Personalization Although personalization is not at all new, E-commerce personalization has been used more and more following the pandemic. People stayed in their homes and relied on online shopping. Businesses understood they needed to up the personalization experience to cater to their customers needs. And it worked. Here are some personalization in e-commerce stats: Marketers see an average increase of 20% in sales when using personalized experiences. 80% of shoppers are more likely to buy from a company that offers  personalized experience s. 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience. Implement Personalization Do you want to add personalization to your business plan? Here are a few ways you can: 1. Start collecting data If you are not already, begin collecting data. You can not use personalization in your business if you do not have data on your target audience. Additionally, many customers are okay with sharing their data as long as it will improve their shopping experience and is done in an ethical way. 2. Provide a call to action This can be asking customers to create an account, join your membership program, subscribe to your blog or join an email list. This helps the customer track their purchases and get benefits, while also helping you collect data. 3. Use peoples names A person&apos;s name is arguably the most important word in the world. Additionally, people immediately feel a connection when their name is used. Use first names in emails, reminders and on your website. 4. Send reminders Send an email to a customer with a list of items they may be interested in, remind a customer to make a purchase if they have abandoned their cart. Or make pop up suggestions while they are shopping on your site. How Does Personalization Increase Sales? Personalization gets customers to react. A call to action or suggesting useful content truly pushes customers to engage, which helps both the brand and the customer. Personalization overall elevates the customer service experience. Making customers enjoy shopping with the brand, trust the brand and keep coming back to the brand. Implementing personalization in your business plan will encourage customers to engage, but also lead to returning customers. Furthermore, personalization will increase conversion and drive sales. Ready to Buy a Domain? A domain name is essentially your street address, but online. It is how new and returning customers will find you. The easier it is to find you, the more likely customers are to return to your site. Choose a company name, and the domain name to match with us! Our team of domain brokers have years of experience in the industry. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals. Additionally, we handle the nitty-gritty work for you. Our mission is to help you be seen online. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, please contact us for a free consultation.]]></content:encoded></item>
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            <title><![CDATA[The Importance of Website Design]]></title>
            <link>https://testsite.sbs/blog/en/articles/the-importance-of-website-design</link>
            <guid>https://testsite.sbs/blog/en/articles/the-importance-of-website-design</guid>
            <pubDate>Tue, 04 Jan 2022 00:00:00 GMT</pubDate>
            
            
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Importance-of-Web-Design-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Build trust with your customers and stand out from competitors with our 5 website design tips. 
]]></description><content:encoded><![CDATA[In the past few years, the importance of a digital footprint has grown more and more. It is nearly required for individuals and businesses to have a website and social media in order to keep up with global ecommerce. We have the pandemic and developing technology to thank for that. The COVID-19 pandemic sparked a rise in online activity as businesses were forced to shift their efforts to the Internet. Thus, creating a need for businesses large and small to put in the time and effort to develop their web and social media pages. Entering 2022, it is crucial for businesses to develop their website. This begins with  buying a domain  and continues into designing the website. Today we discuss the importance of website design and how it can benefit your business. Website Design Trends in 2021 As we said, the pandemic over the past two years changed the business world forever. Additionally, the shift to primarily online business will surely have a lasting effect. Here is what we learned about website design in 2021: 38% of people stopped engaging with a website if the content or layout were unattractive. 57% of internet users said they won’t recommend a business with a poorly designed website, especially on mobile. Users form an opinion on your website in 50 milliseconds – that is 0.05 seconds. First impressions are 94% design related, and based on visuals and design. Websites that take over 2 seconds to load are abandoned by 47% of users. Half of website users believe that design is the top factor supporting a website&apos;s credibility. Benefits of Website Design 2021 showed us the importance of first impressions. Furthermore, how crucial visuals and design are to those first impressions. In mere milliseconds, users will have an opinion on your site. That first half second is the difference between a customer trusting your brand or closing the browser. Having a well designed business website provides countless benefits for your company, but here are a few: Sets a strong first impression Improves SEO strategy Builds trust with your target market Makes you stand out among competitors Makes you look more professional Tips for Designing a Website Your website is how you show your brand to the public. It should stand out, look professional and most importantly, be you. Here are our tips for designing a visually appealing website: 1. Make sure you stand out When it comes to designing a website, visual appeal even beats usability. This shows just how critical the look of your website is. This is different for every company, but make sure you pay attention to details. What colors look good together? What font is easy to read and fits your brand? How many tabs are there? 2. Design with a target market in mind When designing a website, users should be your top priority. Make sure you have defined a clear  target market  before designing your website. Who is the target market? What is their age? What are their interests? Would something in particular grab their attention? 3. Ensure it is easy to navigate Besides being visually appealing, your site needs to be easy to navigate. This means your customers should be able to find what they are looking for in just 2-3 clicks. Make sure your homepage is organized and the tabs are clear (shop, about us, contact, etc.) Additionally, make sure your information is quick to find and easy to read. By doing this you can maximize readership and minimize website standstills. 4. Make your website symmetrical This goes hand in hand with being easy to navigate. Make sure your website is well organized and balanced. Do not put all of your information in one section and leave the rest of the page blank. Spread your information out, add photos, and leave a good amount of open space. This will make your website feel symmetrical, organized and professional. 5. Develop an efficient mobile site Did you know 91% of small business websites aren’t optimized for mobile use? Furthermore, over half of the global internet users access websites on their mobile devices. This is a problem. Businesses need to make sure their mobile site is fast and performs well. Build your website to common website standards and make sure you are regularly testing your site for speed and functionality issues. Invest the Time and Money Although these tips might sound tedious, going the extra mile to design your website will pay off. You will build trust with your customers, stand out from competitors and improve in all areas from SEO to sales. We urge you to spend the time, and invest the money, in designing the perfect website to showcase your brand. Start Your Website Design With a Domain Name You can not begin designing a website without acquiring a domain name first. A domain name is essentially your street address, but online. It is how new and returning customers will find you. The easier it is to find you, the more likely customers are to return to your site. Our team of domain brokers have years of experience in the industry. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals. Additionally, we handle the nitty-gritty work for you. Our mission is to help you be seen online. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, please contact us for a free consultation.]]></content:encoded></item>
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            <title><![CDATA[Domain Name Royal Rumble: World Wrestling Federation vs. World Wildlife Fund vs. WWF.com]]></title>
            <link>https://testsite.sbs/blog/en/articles/domain-name-royal-rumble</link>
            <guid>https://testsite.sbs/blog/en/articles/domain-name-royal-rumble</guid>
            <pubDate>Thu, 30 Dec 2021 00:00:00 GMT</pubDate>
            
            
            <category>Buying Guides &amp; Best Practices</category>
            <category>Selling Strategies and Tips</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Royal-Rumble-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[A story that teaches important lessons about domains and the UDRP. It is the website domain name royal rumble. The WWF (World Wildlife Fund for Nature) vs WWE (World Wrestling Entertainment) and a Domain Investor.]]></description><content:encoded><![CDATA[As CEO of a  domain brokerage , I’ve heard quite a few crazy stories over the last couple of decades. This one is likely tops in the world of domains, brands, and the type of value we bring to the table when consulting the world&apos;s top brands on domain name acquisitions. Domain names and the words as business uses for branding matters. Even if the words, or in the case of WWF versus WWE, the acronyms don’t use the same words at all. It may simply be a matter of the type of business, what activities the business engages in, the content, and more. Even if a business has permission from the original domain and/or business owner. All of which may cause a website domain royal rumble. And did for many years. This is all well documented, but oddly not popularized. It is, in many ways, like it never happened at all. And this story teaches us  important lessons about domains  and the Uniform Domain-Name Dispute-Resolution Policy (UDRP). It is the website domain name royal rumble. The WWF (World Wildlife Fund for Nature) vs WWE (World Wrestling Entertainment) and a Domain Investor. Let’s get it on! The WWF Agreement of 1994 Broken Like a Ladder in a Ladder Match To tell this bizarre, yet very important domain tale between wrestlers and pandas, the ending should probably be the beginning. Did you know WWF (the Worldwide Wrestling Federation, not the wildlife fund) was changed to WWE in 2002? “To further capture a greater share of the global marketplace and to represent the growing diversity of its entertainment properties, World Wrestling Federation Entertainment today announced it is changing its name to World Wrestling Entertainment, Inc. (WWE),” a 2002  WWE press release  noted. “The company’s website, one of the most popular in the world, will now be found at WWE.com.” Linda McMahon, the CEO of World Wrestling Federation said the name change, “provides a distinct and unencumbered global identity that will further cast World Wrestling Entertainment as an integrated entertainment and media company.” This it certainly did. However, the new WWE would have gladly kept WWF if it had not lost a website domain Royal Rumble with the World Wildlife Fund (WWF). Also known as World Wide Fund for Nature (WWF). In the first round, the WWF wrestlers lost, and the WWF pandas won. Confused yet? The wrestlers had to give up WWF.com as a result of an agreement. This ended the first round of the match in 1994. The 1994 agreement allowed the WWF wrestlers to go about business in the United States. However, any international use of WWF for wrestling purposes needed to cease. There were a ton of potential reasons behind the 1994 agreement. Some allegations of poor behavior outside of the ring in 1992 may have played a role. Nonetheless, the 1994 agreement was in place until the wrestlers were again pinned for the three count in a 2002 lawsuit. A lawsuit in which the World Wildlife Fund claimed the wrestlers were not playing by the rules, and demanded the wrestlers discontinue all uses of WWF. The wrestling federation argued that changing the brand could cost upwards of $35 million.  But the  judge pointed  out it was their own fault for risking the wrath of the panda people by skirting the agreement, saying, &quot;the costs of rebranding now, after five years of development, are entirely attributable to its (World Wrestling Federation) own decision to take that risk.” WWE Took a Risk RISK is certainly worth highlighting here. The agreement of 1994 between the now WWE and the WWF should have been the moment the now WWE changed up the domain and branding strategy. Instead of trying to bounce back from the ropes for more punishment. But they took the risk, and ultimately lost. The 2002 win for the World Wildlife Fund required the wrestling organization to entirely stop using WWF branding. Now this is where everything gets bizarre. After all of 2002, the WWE let the domain name, WWF.com expire. When that happened the domain name expired, and was picked by a domain investor. This domain investor then used WWF.com as a web forum dedicated to everything happening in the wrestling world, since fans still associated &quot;WWF&quot; with wrestling content. Now imagine the faces of the Word Wildlife Fund’s legal team, when asked why they did not get the domain name in the first place! They just finished their dispute with the old WWF, and like a punch-drunk palooka climbing back into the ring, the WWF.com domain name was back to being about wrestling online. Naturally, the World Wildlife Fund took action by filing a domain name arbitration proceeding with the World Intellectual Property Organization (WIPO) in 2006. Who Was to Blame? Was the domain investor to blame? Not really. The domain name WWF.com was never transferred to the World Wildlife Fund because the now WWF failed to obtain a court order to do so in 2002 after the legal case.  Additionally, the domain was not infringing on the World Wildlife Fund’s trademark, and the domain investor never had an agreement with the World Wildlife Fund like WWE did. The people that could have a claim was World Wrestling Entertainment, but their hands were tied by the fact that they were no longer allowed to use WWF.  In fact, I&apos;m told that the WWE contacted the domain investor before the domain dispute was filed, in order to ask him for a statement that WWE had nothing to do with his use of the domain name, so they could tell the wildlife folks, &quot;It&apos;s not us!&quot; For these resons, the domain investor won the final match, and kept WWF.com.  The domain name may have changed hands since then, and unless you are looking for a new gambling account, or possibly a dubious download, I do not suggest going to it. Lessons Learned from the Website Domain Royal Rumble: WWF vs WWE vs WWF.com The saga of WWF.com is entertaining, but there are a couple of takeaways worth keeping in mind. For instance, consider the risk of co-existing with another user of the same brand in another market. While internet domain names were not on anyone&apos;s mind in 1994, it is harder now for companies to co-exist using the same mark for different goods or in different markets, when only one of them can have the domain name. Even now, many domain name disputes are driven by companies which, at the time they chose their brand, were unable to obtain the corresponding domain name and decided it didn&apos;t matter.  Then, years later, a company using ThisNameCompany.com realizes that they would have been better off either securing ThisName.com up front or choosing a different name if they could not get that domain name. Getting a website domain  for your business can be pretty simple. But looking at who else is using the same or similar branding for even very different goods or services, making sure that your domain name is the most intuitive and direct way for your customers to find you, and securing the optimal domain name, or going back to the branding drawing board, can prove challenging. This is why professional help from experts is a must. The last thing you want is a domain dispute notification, or even worse, getting sued and needing to rebrand your entire business. Don’t risk it.]]></content:encoded></item>
        <item>
            <title><![CDATA[Why Your Company Name Matters]]></title>
            <link>https://testsite.sbs/blog/en/articles/why-your-company-name-matters</link>
            <guid>https://testsite.sbs/blog/en/articles/why-your-company-name-matters</guid>
            <pubDate>Wed, 29 Dec 2021 00:00:00 GMT</pubDate>
            
            
            <category>Buying Guides &amp; Best Practices</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/companynames.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Believe it or not, your company name truly matters. A lot. We discuss how names can benefit your business and how to choose the perfect name.]]></description><content:encoded><![CDATA[When starting a company, the company name can sometimes be treated as an afterthought. Even a last minute decision. We understand, you have been working day and night to get your company to the launch date - why would you slow down to choose a company name? Well, believe it or not, your company name does matter. A lot. Today, we are going to discuss why your company name matters, how it can benefit your business and how to pick the perfect name! Additionally, how to  buy a domain  name that perfectly matches your company name, and how it can be beneficial. Why Does a Company Name Matter? In the nicest way possible, a bad company name can potentially destroy you. As human beings, we make quick judgements and evaluate the information we are given quickly. Believe it or not, it takes 50 milliseconds - that is 0.05 seconds - for users to form an opinion about your website. At once glance, your customers will decide if they like or dislike your site. Additionally, they will decide if your company is trustworthy or untrustworthy, friendly, positive, negative, etc. A company name is how people find you online, on the street and how people talk about you. If your company name is long, hard to spell, say, and understand - it is nearly impossible for you to be remembered. How Your Name Can Benefit Your Business Now, having a good company name does not necessarily guarantee your company will be extremely successful. However, with the right name, it can make a large impact. People will remember you, talk about you and easily find you online. Some benefits of having a great company name are: Save on marketing and advertising With a great company name, you will be remembered and easy to locate. Therefore saving money on your marketing and advertising. Have better SEO and site traffic If you have an exact match domain name, it will be even easier for customers to find you online. Additionally, having a TLD extension like ‘.com’ can be very beneficial. You will probably find an increase in site traffic and better  SEO  on search engines like Google. Attract investors and customers Having a great company name will attract everyone from customers to investors to partners. A great name will ultimately decide how people view and interact with you. Choose a name that fits your company vision - one that is trustworthy, positive and engaging. Prevent a rebrand down the road If you push off choosing a company name, you will have to rebrand down the road. This could include changing your company name as well as redesigning your website, logo, slogan, etc. Which is more money and far more work. Sales increase Saving on advertising, increasing SEO and increasing site traffic will eventually lead to an overall increase in sales! How To Choose the Right Company Name Choosing a company name is challenging and time consuming. However, it is worth it. We encourage you to invest the time, energy and money into finding the perfect company name. In the long run, the right name will save you money and give you an advantage from the start. Here are our tips for choosing the right company name: 1. Be Memorable Your company name needs to be memorable. Choose one that is easily remembered by your target market. A word that matches what you do or make a word up! (Ex. Uber, Google, Twitter, etc.) Be unique, but also be you. 2. Easy to Spell and Pronounce If your customers are unsure how your company name is pronounced and spelled, or they can not even understand it - it is not the one for you. Customers will immediately dismiss your name for being too challenging. 3. Keep it Short This goes hand in hand with easy to spell and pronounce. Shorter words are simply easier for customers to remember. Therefore, it is easier to tell friends about and easier to search online. Think of the popular brands - Amazon, Apple, Google, Facebook, Disney, etc. All of these brand names are under 10 letters. Additionally, they are all fairly easy to spell. 4. Make it Brandable Choose a company name that is easily brandable! This will make the process of branding your business so much easier. With a brandable company name, you can develop a slogan, logo, or anything else to match! Additionally, you could acquire an exact match domain name to make it easier for customers to find you online! Ready to Buy an Exact Match Domain? A domain name is essentially your street address, but online. It is how new and returning customers will find you. The easier it is to find you, the more likely customers are to return to your site. Choose a company name, and the domain name to match, with us! Our team of domain brokers have years of experience in the industry. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals. Additionally, we handle the nitty-gritty work for you. Our mission is to help you be seen online. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, please contact us for a free consultation.]]></content:encoded></item>
        <item>
            <title><![CDATA[Saw.com is Wishing You a Happy Holidays & New Year]]></title>
            <link>https://testsite.sbs/blog/en/articles/saw-com-is-wishing-you-a-happy-holidays-new-year</link>
            <guid>https://testsite.sbs/blog/en/articles/saw-com-is-wishing-you-a-happy-holidays-new-year</guid>
            <pubDate>Thu, 23 Dec 2021 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Happy-Holidays-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[The team at Saw.com would like to wish you and your loved ones happy holidays and a safe and happy New Year. ]]></description><content:encoded><![CDATA[To our families, team, colleagues and clients, thank you for the support.  The team at Saw.com would like to wish you and your loved ones happy holidays and a safe and happy New Year. Thank you 2021! 2021 was a year of challenges, successes and above all, growth. Since our launch, our goal has been to help our clients  be seen  online. Our team of professional brokers can assist with branding, portfolio management, selling domains and helping our clients  buy a domain . We pride ourselves in our transparency and passion for helping our clients reach their goals, large or small. We can not wait to see what 2022 brings! To celebrate the New Year, the Saw.com team reflected on the year 2021 and are setting goals for 2022! Read along to hear what we are thankful for this holiday season. What are you thankful for this holiday season? Amanda Waltz &amp; Jeffrey Gabriel We have so much to be thankful for. First, our families and friends are what keep us going. We are so thankful for them and their health, this year and every year. We are so thankful to have just celebrated  two years of Saw.com . We have come so far since our launch in 2019. Besides working through a global pandemic, we overcame so many other obstacles and have had so many successes. We also have the best team to do it all with! To our six domain brokers and ten support staff, thank you for being on this ride with us! Brooke Hernandez I think the question is what am I not thankful for. This year I have been more than blessed with having a healthy family, wonderful job, and living in a place that I love. I am thankful for everyone I have been able to work with this year and have made some amazing friendships along the way. I am so excited to see how next year continues and what opportunities arise. Rob Wilson As always, I am thankful for having great friends, family and colleagues. I am grateful for my position at Saw.com where I can work with people I consider friends and be a part of so many great deals. Paul Thomson I am thankful for my family&apos;s health and safety. Also seeing everyone in one day is a lot of traveling but well worth seeing their faces of joy on Christmas day. It is also my first family Christmas as a new husband to my wife Louise, so extra special. Kris Hou I am so thankful for everyone around me - my family, friends, colleagues, Amanda and Jeff. I am looking forward to what 2022 brings! What is a personal or company goal you have for the New Year? Amanda Waltz &amp; Jeffrey Gabriel We built Saw.com on our passion for the domain industry and helping clients meet each and every one of their goals. We value honesty and transparency while working with our clients to help them  be seen . In 2022, we know our team will continue to serve our clients and help them meet every goal our clients set. On a personal note, we both wish to continue being a good parent, partner and friend to our loved ones. Our company goal is to continue helping our customers  be seen . Additionally, we hope to grow in the next year - work with more amazing clients and of course, buy and sell more domain names! 2022, we are ready for you! Happy New Year everyone, wishing you a safe and happy holiday! Brooke Hernandez My goals for this coming year is to grow as a professional, mother and wife. I look forward to always trying to better myself in all aspects of life and hope to make a difference for clients. Rob Wilson I have had an amazing year professionally and am hoping to do even better next year. I know this will be no easy feat but I’m up for the challenge! On a personal level I’m hoping to buy a house in 2022 and to do some traveling and show my children this amazing world we live in. Paul Thompson Personal Goal: To spend quality time with my loved ones, and be a super husband to my wife and a terrific dad to my extended family - in all 6 children and 2 grandchildren. Company Goal: To be more successful working hard and achieving company goals with growth. Kris Hou My personal goal for 2022 is to continue learning and working hard to be the best I can be at my job. I know Saw.com has a bright future ahead in 2022 and I can not wait!]]></content:encoded></item>
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            <title><![CDATA[NFT's: What To Expect in 2023]]></title>
            <link>https://testsite.sbs/blog/en/articles/nfts-what-to-expect</link>
            <guid>https://testsite.sbs/blog/en/articles/nfts-what-to-expect</guid>
            <pubDate>Fri, 17 Dec 2021 00:00:00 GMT</pubDate>
            
            
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/NFTs-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[NFT’s caused quite a craze in 2021 - but what can we expect in 2022? We discuss.]]></description><content:encoded><![CDATA[The abbreviation for non-fungible token, NFT,  was named the Collins Dictionary word of the year in 2021. It is safe to say, the rise of NFT’s over the past couple years has been nothing short of exponential. With 2023 just around the corner, it is the time to start thinking about what is to come from different industries in the new year. As a business owner or investor, you might be looking for various markets to start investing in. It might be the perfect time to start learning about NFT’s. At Saw.com we do more than just help you  buy a domain  or sell a domain! We discuss business branding, portfolio management, business trends and so much more. So, lets discuss. Should you buy NFT&apos;s in 2023? Are they safe to buy?  Why  should you invest in NFT’s? Without further ado, here is what we are expecting from NFT’s in 2023. What are NFT’s? Before we dive in, let’s do a recap of NFT’s. First, NFT’s are not to be confused with a fungible token, like Bitcoin. Bitcoin is a digital currency, without a central bank or single administrator. It can be sent from user to user through the bitcoin network without the need for an intermediary. Furthermore, there is no difference between two Bitcoins, they are like two United States one dollar bills. Interchangeable, physically identical and worth the same amount. An NFT, or Non-Fungible Token, is a unique digital asset part of the Ethereum blockchain, an open sourced blockchain. They represent real life objects like art, music, videos and in-game objects. Some examples of NFT’s include: unique digital artwork, a video, gifs, an essay, digital collectible, a video game item, designer sneakers, an online ticket for an event and a  domain name . They are bought and sold online, and many times purchased using cryptocurrency. NFT’s in 2021 2021 was a huge year for the NFT industry. A few notable moments in the NFT world this past year: 1. The most expensive NFT to date, a digital collage by artist Mike Winkelmann, also known as Beeple, sold for $69.3 million. 2. Total sales volume hit more than $12 billion. 3. In the past week alone, sales of NFTs hit $293 million, according to  data from Business Insider. 4. Crypto.com got the naming rights deal for The Staples Center. Located in Los Angeles, California it is home to the Lakers, Clippers, Kings, and Sparks teams. 5. Also, in the past week, Bored Ape became the top NFT collection with a seven day sales volume of $52.2 million and an average sale of $75,000. What Can We Expect in 2023? NFT’s caused quite the craze in 2021 - but what can we expect from them in 2023? We know this much, NFT’s are no fad. They have been a game changer and they are not going away anytime soon. 1. More industries will join the NFT market Many industries are beginning to enter the NFT market, including the fashion, gaming and sports industries. Last week, Deloitte predicted that sports-related NFT’s will account for more than $2 billion in NFT transactions in 2023. Additionally, Deloitte projects up to five million sports fans getting into NFT’s by the end of the year. Considering the success of NBA Top Shot this past year, this sounds promising. &quot;In a lot of ways, NFTs are just the beginnings of what can be done with both crypto and blockchain technologies. As organizations start to embrace those technologies, what else they do with it will be very interesting&quot;   Pete Giorgio, Deloitte U.S. sports practice leader 2. NFT’s and other crypto will more accepted Besides the sports industry, more and more industries are getting into NFT’s and other cryptocurrencies. Therefore, we will most likely see more companies in the next year accepting crypto as a form of payment. Having the option to pay with crypto could be more of the norm. 3. Rise of NFT domains In the next year we might also see an increase in NFT related domains. Earlier this year, the blockchain domain sale record was broken - ‘win.crypto’ selling for $100,000. This includes “.eth” (Ethereum) domains and more. NFT domains are becoming widely popular as a way to sign into apps, transact with cryptocurrency, and access Web3. NFT domains also work with the traditional domain name system (DNS) like &apos;.com&apos;, &apos;.org&apos;, &apos;.io&apos;, etc. Domain names are how millions of Internet users find content and businesses online. Relevant domain names related to the NFT market will no doubt see a rise in 2023. Interested in Buying a NFT Domain? A domain name is essentially your street address, but online. It is how new and returning customers will find you online. The easier it is to find you, the more likely customers are to return time and time again to your site. Our team of domain brokers have years of experience in the industry. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals. Additionally, we handle the nitty-gritty work for you. Our mission is to help you be seen online. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, please contact us for a free consultation.]]></content:encoded></item>
        <item>
            <title><![CDATA[Celebrating 2 Years of Saw.com]]></title>
            <link>https://testsite.sbs/blog/en/articles/celebrating-2-years-of-saw-com</link>
            <guid>https://testsite.sbs/blog/en/articles/celebrating-2-years-of-saw-com</guid>
            <pubDate>Wed, 15 Dec 2021 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/2-Years-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[We are celebrating 2 years of helping you be seen online. On our two year anniversary we look back on the beginning of our story and look forward to the future of Saw.com. ]]></description><content:encoded><![CDATA[Two years of helping you  be seen  online. Today, December 15th, 2021, marks the 2nd anniversary of Saw.com. We have come a long way from our launch in 2019. We would like to thank our team, colleagues and of course, our amazing clients. On our two year anniversary we look back on the beginning of our story and look forward to the future of Saw.com! Our Story Let us jump back to December 15th, 2019, a global pandemic was brewing and so was Saw.com. Two domain industry experts decided to begin a new adventure - starting a business. Jeffrey Gabriel and Amanda Waltz built their company on their passion for the industry and helping clients meet each and every one of their goals. At Saw.com we pride ourselves in our transparency with clients and our enthusiasm for helping businesses with everything from branding to portfolio management and of course,  buying a domain . We are so proud of our team and how far we have come as a company in the past two years. Words from Our Team Hear from our amazing team as we celebrate two years of our company! Jeffrey Gabriel, Co-Founder and CEO We set out with a specific plan and goal in mind. We had a plan on how to get there, but the journey we went on could not have gone differently. Looking back at it, I would not have had it any other way. We launched Saw.com with the help of  Ron Jackson  in mid-December 2020. Then, we really kicked it off in January the following year. We gained a significant amount of momentum, closing a sizable amount of dollar volume along with many transactions in the first half of March. Then pandemic hit, and on March 15, 2020, we hit a wall. It seemed like the world stopped, so did our business. That April, we had barely any sales, and everyone we were working with said to follow up with us in 3 months, 6 months or the project is shelved altogether. I remember being very worried about our professionals, but also all our personal lives. We ended up having a meeting where I said, “Guys, if the buyers aren’t buying right now, we need to make sure we keep working as hard as we can, so when they do, we will be at the front of the line.” As I always have said, “Hard work always pays off.” In about mid-June, it did. It was like someone hit a switch, and we have been rocking and rolling ever since. Our focus has mainly been working with startups, venture capital firms, and entrepreneurs. We offer a consultative sales approach that adds value to their brand strategies. This has lead to us assisting in sales like: Ai.com, Candy.com, Yac.com, Experience.com, Go.TV, Vamp.com, Kevel.com, Alloy.com, B.Fit, and many many more. We are looking forward to a great future with a solid team of  six brokers, ten support staff and that includes some of the industry’s best minds to bring some great products to add value to our clients and, most importantly, have much fun and laughs doing it. Amanda Waltz, Co-Founder I would also like to include during the time when contracts and sales were stalled, we decided to stay the course and plan for the recovery ahead. If we had failed to plan; then we would have surely failed.  We focused on our messaging and listening to the needs of of customers for when they were ready.  Their recovery fueled ours. Paul Thomson Jeff and Amanda have worked so hard since starting the business and it is constantly evolving into new areas, congratulations to you both and I look forward to working with and alongside you both to make 2022 a bigger success. Rob Wilson Can it really be two years already??!?! Happy Anniversary to Saw.com, what an incredible couple of years it has been! Growing a business through what has been an uncertain time and to have done so well is a real achievement and a testimony to the dedication and innovation of our founders and team. Here’s to many more years of success. Kris Hou Happy two years to Saw.com! I know we will continue to be more influential and help more people who need help finding their perfect domain name. Brooke Hernandez &quot;May we live to learn well, and learn to live well.&quot; Happy two years Saw.com, may we continue to grow in 2022! Buy a Domain Name with Saw.com A domain name is essentially your street address, but online. It is how new and returning customers will find you. The easier it is to find you, the more likely customers are to return to your site. Our team of domain brokers have years of experience in the industry. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals. Additionally, we handle the nitty-gritty work for you. Our mission is to help you be seen online. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, please contact us for a free consultation.]]></content:encoded></item>
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            <title><![CDATA[Don’t Be Website Domain Trendy: The .io Versus .com Business Problem You Need To Understand]]></title>
            <link>https://testsite.sbs/blog/en/articles/dont-be-website-domain-trendy</link>
            <guid>https://testsite.sbs/blog/en/articles/dont-be-website-domain-trendy</guid>
            <pubDate>Fri, 10 Dec 2021 00:00:00 GMT</pubDate>
            
            
            <category>Buying Guides &amp; Best Practices</category>
            <category>Selling Strategies and Tips</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/IO-vs-COM-Blog2-1.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Domain trends can hurt your business. We discuss the trends, .io and .com domains and more.]]></description><content:encoded><![CDATA[Domain trends can hurt your business. Especially if you choose .io over the traditional .com domain. This also holds true for .co, .net, and so on. Let’s not forget the sizable advantage a business has with a .com domain. Why is all this domain discussion so important? The trust factor, as well as memorability. This may not come as much of a surprise, but a .com TLD (Top Level Domain) still has the highest trust rating. The .com B2C or B2B business domain name also has a higher memorability percentage. When compared to a .io domain, the .com gives a business the ultimate edge. For instance, a .com was far more memorable (44 percent more memorable) than any other domain designation. And when it comes to trust, there is little to compare. Just put yourself in the consumer’s shoes. Are you more willing to give your credit card information on a .com website or a .io site? The bottomline is that a .com TLD is the most trusted and most memorable. Trust us - we do everything from helping clients  buy a domain , sell a domain, manage their portfolio and brand their business - this is important information to know. Why is this a business problem I need to understand? This is a good question. And understanding more about the .com versus .io issue can save your company hundreds to thousands of dollars. Not to mention the headache of changing your .io to a .com TLD down the road. Why should you take my advice? Well, our company saw.com continually helps companies large and small upgrade domains. And these companies will tell you, don’t be website domain trendy. Let’s say you and your developer buddy came up with a killer tech product and brought it to market. Need a website right? Naturally being devs you went with a .io TLD. Makes total sense to you and your cofounder, since .io is a developer savvy way of imprinting those ones and zeros. Clever and creative? Definitely. Worth it in respect to marketing and search engine optimization (SEO)? Unfortunately no. So what gives? The first problem a .io brings about is that a .io TLD is actually not a TLD at all. This domain designation is a CCTLD, or more commonly known as a country code top level domain. And what does a .io CCTLD represent? Indian Ocean. This means that it falls under a country or territory. It would be like a .ca CCTLD, which is the country or territory designation for Canada. So let’s say your tech business’ domain is foodiedelivery.io and you’re just starting to gain traction in your market. That certainly takes a lot of hard work, determination, and marketing dollars. But just as you’re about to lease that trendy office space in Austin, Texas to go with that trendy CCTLD, your website goes down. And as much as you call your preferred registrar, you simply can’t get answers or get your site back up and running. Why? Well, the country or territory (in this case Indian Ocean) that has the .io designation changed up the rules and regulations. Your .io ownership is lost forever. And there is nothing you can do about it. This is of course pretty extreme, but it can happen. Let’s take a look at another, very common problem that happens to a ton of businesses that went the trendy domain route. How much are you willing to pay for your .com TLD? This is an important question, because you may need to pay tens of thousands to hundreds of thousands to get your business’ .com TLD down the road. How much are you willing to pay for your business’ .com top level domain name? Let’s say your tech savvy business foodiedelivery.io has really taken off. The Indian Ocean country/territory rules and regulations are intact, and the company just received $10 million in funding from an angel investor. This is your big moment. The public trading daydream you and your cofounder had since day one may actually be coming true in the not so different future. Part of the next stages of growth do mean the business must protect branding right? So all you need to do is start buying up foodiedelivery.net, foodiedelivery.co, etc. And of course switch up your business domain to foodiedelivery.com. No problem. With a few keystrokes on your domain provider of choice and you will be good to go. Not so fast. You quickly find out that some guy with a food truck in Mobile, Alabama had the same idea as you and your cofounder a few years ago and purchased foodiedelivery.com. This means that your business’ .com  domain name is taken . And what’s worse is that the food truck guy held onto the domain after his business went under due to COVID food restrictions. Not such a big deal right? Not until you contact the owner of foodiedelivery.com and ask to purchase the domain, only to find out he wants $2 million for it. Seems like an outrageous price tag for a domain you think. Afterall, you can normally get a .com TLD for nothing or a few hundred dollars. Well, that may be true if the food truck guy didn’t find your $10 million funding press release online. His failed food truck business and previously useless domain just became the best investment ever. That trendy, techie .io domain choice just became your business’ biggest problem. Try explaining to your new investor that $2 million of that funding will disappear right from the get go. Not going to be a good conversation, that is for sure.  As a domain brokerage service  provider, we’ve directly heard this issue brought up time and time again by startups. You could lose your business branding altogether without getting a .com TLD from the start This is the other major business problem you can run into by not getting a .com TLD from the start. How can you lose your branding if you are a successful business? The owner of the .com TLD may have had an established business with your business name longer. Using our foodiedelivery.com example, let’s say that you are absolutely against paying the food truck foodiedelivery.com guy what he wants for the .com TLD. Afterall, it is way too much money. So instead you and your cofounder go the legal route and threaten a lawsuit. Seems pretty cut and dry right? Wrong again. Since the food truck owner established his business years before you started the tech company utilizing the trendy .io CCTLD, he has more legal rights. Now you will be really kicking yourself, because after talking to a lawyer, the food truck owner found out that your business name has infringed on his company’s trademark and name. This is the moment when you may lose all your business branding. In fact, the food truck owner could take serious legal action against your business. And this is all because you chose a harmless .io over a .com from day one. And it doesn’t matter how big your company is. If you’re not familiar with the Nissan.com lawsuit, you should get up to speed quickly if you have a .io CCTLD and not a .com TLD for your business. Did you know that Nissan.com is actually owned by Uzi Nissan and is operated under the name Nissan Computer? This is all true, so strap yourselves in for this one. Nissan.com is not the website domain for the Nissan Motor Company. If you type Nissan.com into your Google search bar, you’ll get different results than what you would expect. That’s right, Nissan Motor Company has no rights to nissan.com or nissan.net. Google Nissan Motor Company and you will see the .com TLD dance they have to do. How in the world did this happen? Well, before Nissan Motor Company was the Nissan globally known for automobiles, it was Datsun. Naturally, when Nissan Motor Company became Nissan, they wanted Nissan.com to bolster the brand online. What they didn’t expect was Uzi Nissan and Nissan.com already well-established online and as the Nissan Computer company. What did Nissan Motor Company do? They  sued Uzi Nissan and Nissan Computers  for trademark infringement and a ton of other legal phrases. Did Nissan Motor Company win the lawsuit? They most definitely did not win. Can you believe it? A powerful global company like Nissan Motor Company could not win the lawsuit. How? They had no legal leg to stand on. Uzi Nissan and Nissan Computer Corporation had been in operation as a business and as a .com TLD long before Nissan the car company entered the arena. Don’t be website domain trendy! On the long established Nissan.com website is a message. “It can happen to you or someone you know.” This is a warning worth taking to heart as a business owner. Is it fun and techie of you to launch your technology company or app as a .io? It is, and you can certainly do as you wish for your business. However, be aware of the issues that may arise down the road. I have seen it time and time again as a professional marketer, SEO, and domain provider. If you want to register as a .io CCTLD from the beginning, be sure to follow a few rules. The first rule of .io domains is don’t talk about funding. The second rule of .io domains is don’t talk about funding. And the third rule of .io domains is don’t start with a .io CCTLD. Just get a .com TLD for your business from the get go. Regardless if you utilize it for your B2C or B2B facing domain online or not. There are simply too many problems that can arise for your business down the road. Like anything in business, be forward-thinking.]]></content:encoded></item>
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            <title><![CDATA[Beginners Guide to SEO]]></title>
            <link>https://testsite.sbs/blog/en/articles/beginners-guide-to-seo</link>
            <guid>https://testsite.sbs/blog/en/articles/beginners-guide-to-seo</guid>
            <pubDate>Tue, 07 Dec 2021 00:00:00 GMT</pubDate>
            
            
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/SEO-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[For any online business, SEO is a game-changer. In this article, we&apos;ll discuss 6 things that anyone can implement to improve their SEO. ]]></description><content:encoded><![CDATA[SEO (search engine optimization) is the process of improving your website to make it more visible in online searches related to your business. For any online business, SEO is a game-changer. And it&apos;s easy to see why. What this means is the first-page results are driving a vast majority of all traffic, leaving the rest behind.  Think about it - when you search on Google, how often do you click to the second page of results? Probably never. So we know SEO is important, but it doesn&apos;t have to keep us up at night. That&apos;s because it&apos;s not rocket science. You don&apos;t have to be an SEO expert to implement just a handful of techniques that will have you ranking higher in searches and driving much more traffic to your website. In this article, we&apos;ll discuss 6 things that anyone can implement to improve their SEO. 1. Update your Google My Business listing If your business has a storefront and interacts with customers face-to-face in some capacity, updating your Google listing is a quick and easy way to immediately beef up your online presence. With Google My Business, you can choose how your business will appear on Google Search and Maps - including a link to your website, business hours, a physical address, phone number, and more. 2. Create Quality Content This one is simple. Google&apos;s algorithms work by analyzing web pages for keywords, traffic, in-bound and out-bound links, and more. Over time, the more high-quality, relevant content you post to your website, the higher you will rank. Then it becomes a positive cycle. As more people read and share your content, the higher you will rank on Google. Here are some tips for creating quality content: Do your best to ensure your content is well-written and engaging. More importantly, make sure it&apos;s interesting!     Provide relevant information that your target audience would actually want to read and engage with.     Make it shareable. This will ultimately increase the traffic to your site.   Also, the great thing about publishing great content is that it lasts forever. Once you put something up, it can provide returns for you for years to come! 3. Optimize Web Pages Optimizing your web pages is one of the best and easiest ways to rank higher for specific keywords. It involves: Tagging relevant keywords - just make sure to not spam the keywords     Making the URL structure intuitive     Optimizing audio and video elements to improve site speed     Making the website mobile friendly   4. Use a Site Optimization Tool Optimization tools do all the SEO dirty work for you so you can focus on what&apos;s important to you for your business. For example, SEOCrawler instantly analyzes your web page content, giving you information on tags, page speed, keyword optimization, and broken links. Additionally, WordPress provides built-in SEO tools that are fairly easy to use and help you easily optimize your pages. Google also provides a free  Keyword Planner  tool that helps you determine which keywords you should try to rank for on different pages. 5. Know Your Audience When you create content for your website, always have your target audience in mind. Consider what they would search for (like specific keywords and phrases) on Google. A good way to get started on this is to research your competitors in the industry and look for the types of keywords and phrases they use in their posts and articles. 6. Acquire the Right Domain Name As discussed many times on this blog, your web domain is your identity - it&apos;s how people recognize you as they browse the internet. And that means your name can make or break your company. And that is also true when we&apos;re talking about SEO. To best maximize your SEO, follow these tips when choosing a domain name (also, these tips are general domain best practices even outside of SEO considerations): If possible, go with .com     Use relevant keywords if applicable     Absolutely no hyphens     Use subfolders rather than subdomains (saw.com/blog rather than blog.saw.com)   We heed these best practices ourselves with saw.com, so you could say we stand by them. Next Steps The key to all of this is that, ultimately, the goal of search engines is to show people what they&apos;re looking for. And if your business is what that person is looking for, but they can&apos;t find you, it doesn&apos;t matter. That person will go elsewhere for their business. So let&apos;s help the search engines help our potential customers find us! Before you follow tips 1-5, you&apos;ll first need to acquire a great domain. For example, if you have a spammy-looking domain, it might not even matter if you rank high on Google because customers may be turned off by the name and not visit your website anyway. To start crushing SEO for your business, contact a Saw.com professional today. We can discuss how a premium domain can fit into your overall SEO strategy for your business. Let us help you  be seen  online!]]></content:encoded></item>
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            <title><![CDATA[What is Market Segmentation?]]></title>
            <link>https://testsite.sbs/blog/en/articles/what-is-market-segmentation</link>
            <guid>https://testsite.sbs/blog/en/articles/what-is-market-segmentation</guid>
            <pubDate>Fri, 03 Dec 2021 00:00:00 GMT</pubDate>
            
            
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Market-Segmentation-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Saw.com covers the basics of market segmentation, the four main types and how it can benefit your business marketing strategy.]]></description><content:encoded><![CDATA[When creating a product, advertisement or full campaign - you need to understand your target market. Additionally, you need to understand what message will resonate with your target market. Whatever marketing your company is doing, it should properly convey the essence of your brand to your audience. It should grab their attention, fit their needs and keep them coming back. Creating a marketing plan that does not fit your business message, you risk wasting valuable advertising dollars and even losing customers. We do not just help you  buy a domain  or sell a domain, we can also help your business with branding. Market segmentation can help you target the specific audience that are interested in your products. In this article we will cover the basics of market segmentation, the four main types and how it can benefit your business marketing strategy. What is Market Segmentation? As a marketer, it is your job to know your target audience like the back of your hand. You should know their location, age, interests, dislikes, etc. Market segmentation allows you to identify the correct market for your company’s products. Essentially, market segmentation is the practice of dividing a target market into approachable, organized groups. These groups are created based on the target market&apos;s needs, culture, priorities, demographics, interests and more. By dividing your target market into smaller groups, you may better understand the people you are serving. What Are the Types of Market Segmentation? When  branding a business , you need to know your market. There are many types of market segmentation. However, below are the four main types of market segmentation. 1. Demographic The demographic market segmentation asks the question - who is your customer? For a B2B, business to business model, you would look for customer traits like type of industry, company size, etc. For a B2C, business to consumer model, you would look at traits such as age, gender, occupation, income, etc. This is the most common type of market segmentation when starting a company or introducing a new product. Additionally, the data is easy to obtain through U.S. Census Bureau data. Understanding the demographic of your customer is crucial when launching products and creating marketing campaigns. You can not assume every customer will have the same wants, needs and purchasing behaviors. However, if you organize your customers into a certain demographic, this can be assumed. For example, useful information would be that people ages 40-50 are much more likely to purchase your product than people ages 20-25. 2. Psychographic This segment looks at the audience based on their personality. Psychographic information does require more resources to conduct research and gather information. However, it is worth it to better understand your customer. Some traits within this segment include interests, beliefs, lifestyle, values, etc. We recommend paying attention to several psychographic traits when forming your marketing plan. If you pay attention to your customer and your marketing targets someone&apos;s personality, it is more likely individuals will be loyal to your brand. 3. Behavioral You can also segment your market based on consumer behavior. Specifically, behavior interacting with your brand. Traits within this segment include purchase patterns, previous purchases, awareness of your business, etc. You can collect this data from customer relationship management (CRM) software or by installing cookies on your site. This data is useful because it shows you how people directly interact with your business, website, and products. Additionally, it will help you create a more effective marketing plan for the future. What will keep customers on your site, longer? What will make them purchase the items in their shopping cart? 4. Geographic The geographic market segmentation divides your audience by where they are located. These traits include region, continent, country, city, town, or district. This segment is useful for when the location of a customer impacts their overall purchase decision. Most customers are, in fact influenced by where they live. This form of segmentation is very important for international companies. Customers from around the globe have different wants, needs and expectations - which you can target with the right marketing plan. For example, if you have one region that prefers print ads and one region that prefers online ads, you can do both and utilize your resources wisely. Additionally, this segmentation is important when building a website. If you are an international company, you could look into acquiring a region-specific domain name. For example, if you have a large customer base in the UK you could acquire a co.uk or a .ca for Canada. Benefits of Market Segmentation By paying attention and truly understanding your target audience, your business will benefit and you will have a better relationship with your customer. Using marketing segmentation can strengthen everything from your marketing plan, to product development, your website and your overall business. The four marketing segments can be utilized while developing a new product or ad campaign. However, you could also use marketing segmentation when starting your business, choosing a domain name, designing a website, social media page, etc. Ready to Build a Marketing Strategy? One of the first steps in your business marketing strategy? Acquiring a domain name. A domain name is essentially your street address, but online. It is how new and returning customers will find you online. The easier it is to find you, the more likely customers are to return time and time again to your site. Our team of domain brokers have years of experience in the industry. Our domain brokers are experts in domain acquisition, appraisal,  branding , brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals. Additionally, we handle the nitty-gritty work for you. Our mission is to help you be seen online. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, please contact us for a free consultation.]]></content:encoded></item>
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            <title><![CDATA[Meet The Team: Jeffrey Gabriel]]></title>
            <link>https://testsite.sbs/blog/en/articles/meet-the-team-jeffrey-gabriel</link>
            <guid>https://testsite.sbs/blog/en/articles/meet-the-team-jeffrey-gabriel</guid>
            <pubDate>Thu, 02 Dec 2021 00:00:00 GMT</pubDate>
            
            
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Meet-the-Team-Jeff-Gabriel.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Saw.com Co-Founder and CEO, Jeffrey Gabriel, shares his personal motto and reflects on the beginning of Saw.com.]]></description><content:encoded><![CDATA[Jeffrey Gabriel’s extensive experience has made him one of the most respected, and sought after, in the domain industry. He has a passion for helping clients  buy a domain , sell a domain, brand a business and more. Today, he joins his colleagues for his own “Meet The Team” series interview. Jeffrey Gabriel shares his personal motto and reflects on the successful second year of Saw.com. Continue reading to learn more about Saw.com Co-Founder and CEO, Jeffrey Gabriel! Who is Jeffrey Gabriel? Jeffrey M. Gabriel is an expert in both domain brokerage and building sales teams. Previously, Gabriel was the Vice President of Sales at Uniregistry (recently purchased by Godaddy), one of the industry-leading domain marketplaces, domain registrar, and monetization platform on the net. Formerly, Gabriel was the President and Co-Founder of Igloo.com (purchased by BrandIt). He was also a Domain Broker at Sedo. Gabriel has contributed to over 350 million dollars in completed transactions while in the industry. His most notable sales include The Guinness World Record-breaking sale of Sex.com for $13,000,000 USD and the highest .Org sale ever, Poker.org for $1,000,000 USD. 1. Name three words that describe you. Three words to describe myself would be; Loyal, Driven and Resourceful. I am loyal to my friends, family and those that work with me. Maybe at times too much. I am driven in my personal life, and my professional life. Being an entrepreneur you have to be resourceful. There is always a way. If you fail it is like bumping into a wall, turn the other way and keep going. 2. What are you happiest doing? (When you are not working). Of course I love being with my family and friends, but I also really enjoy playing golf on a sunny afternoon in a competitive match with music playing with a few frosty beverages! I also love watching football on Sunday afternoons. 3. Do you have any skills or talents people do not know about? My dad jokes are second to none. 4. What would your personal motto be? My personal motto would be: Hard work always pays off. 5. Why did you start Saw.com? Why is Saw.com so special? Ever since entering the workforce, I have always wanted to start my own business. This dates back almost 20 years ago when I designed a lead generation site for mortgage leads (which never launched). When I had the opportunity to start working in the domain industry, I could speak to so many different business people from so many cultures, creeds, and industries. I always love hearing about an entrepreneur just getting funding and launching X product. On my next call, I hear someone saying they need a name for another different project. I always sat on the other end of the phone, thinking, when will that be me? I was about to go out on my own but was given an opportunity of a lifetime to join Uniregistry. I got to build a sales team in which we grew from 4 to 50 and accomplished many goals and, like I always say, had a lot of fun doing. That time in my life was like lightning in a bottle, but turning 40, my wife and I agreed it was time to go out there and chase my dream. We did. It was scary. We moved 5 times in two years! It was tumultuous, but it has been rewarding. Looking back at the last two years, there have been many sleepless nights and a lot of mistakes. Still, we as a team accomplished so much, from domain sales, building technology, launching products, and consistently expanding the business. With the team we have, and the opportunities our great customers have provided us, I wouldn’t have it any other way. More About Saw.com Interested in speaking to Jeffrey Gabriel or one of the domain brokers at Saw.com?  Contact  our domain brokerage service today for a free consultation! At Saw.com we want to help you reach your business goals and be seen online. We are devoted to helping clients build their business and be seen online. Our professional team of domain brokers are experienced in all types of sales spreading across a wide variety of industries. Saw.com expertise creates a unique, personalized experience through domain brokerage, appraisal, portfolio management services and more. With Saw.com domain brokers, anyone can buy a domain, sell a domain name or protect a domain name.]]></content:encoded></item>
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            <title><![CDATA[Ways Your Domain Can Make or Break Your Business]]></title>
            <link>https://testsite.sbs/blog/en/articles/ways-your-domain-can-make-or-break-your-business</link>
            <guid>https://testsite.sbs/blog/en/articles/ways-your-domain-can-make-or-break-your-business</guid>
            <pubDate>Tue, 23 Nov 2021 00:00:00 GMT</pubDate>
            
            
            <category>Buying Guides &amp; Best Practices</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Make-or-Break-BLog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[In our digital world, your business needs a domain name. Use our 6 tips and we guarantee you will make, not break, your business.]]></description><content:encoded><![CDATA[Is a domain name just a word used for a website? Can a domain name  really  make or break a business? No, a domain is not just any word. And yes, it can make or break your business. When starting a business, it is crucial to build a website that will effectively convey your brand to your customer. Specifically, that means you must  buy a domain  name that compliments your company. With your domain name, you build an online presence that helps your business gain credibility, increase site traffic, boost SEO, aid with branding and so much more. Put simply - in our digital world, your business  needs  a domain name. Use our tips and we guarantee you will make, not break, your business. Let&apos;s Choose A Domain Name The first thing to know about choosing a domain - when to acquire it. Although you could choose to wait to buy a domain name and build your business website later, we would advise you not to. Choosing your domain name early on in the process of business building, you can ensure the domain is available and that it matches your business! If you wait to choose a domain name and the name is no longer available - you will have to make the decision to settle for a different name, pay to acquire the domain or rebrand. If you decided to acquire your domain from the get go, here are our tips to choosing the perfect domain for your business: 1. Choose a Brandable Domain Domains are a key part of building your brand. Make this easy by choosing a domain that is easily brandable! Your domain could be an exact match to your business name, they could be made up words, or whatever else you want. Think of Amazon.com, Google.com and Uber.com. Be creative, but make sure it is brandable. 2. Make it Short and Easy to Spell Customers want to find your site easily and quickly. Make your domain short and easy to spell - customers will easily remember it and will have no problem searching for it. Additionally, this makes it easier for search engines to rank your website. If your domain is hard to spell, you risk the chance of potential customers forgetting your business name or closing the browser. 3. Make it Memorable This goes along with the two above. Choosing a brandable domain that is short and easy to spell ensures your domain will be memorable for customers when they are searching for your site. Furthermore, a memorable name is more likely to be shared by word of mouth by happy customers! 4. Choose a Keyword Domain If you do not choose a domain name that exactly matches your business name, you might want to consider a  keyword domain . These are domains that are directly related to your business, product or service -  but are not the actual company name. For example, PhoneRepair.com or JacksWatches.com. These keyword domains tell the customer, and search engines like Google, about the website and product without using an exact match domain. If chosen correctly, keyword domains can rank high in SEO and be easy for the customer to remember. 5. Avoid Hyphens and Numbers Using hyphens and numbers in a domain name typically correlates with spam to a search engine like Google. Therefore, you will be ranked lower on pages and hurt your SEO, or Search Engine Optimization, which is key to ecommerce in 2021. Additionally, having a domain with hyphens or numbers may cause many customers to not trust the site. For example, Walmart.com vs. Wal-mart1234.com. Which is easier to remember? Which would you trust? 6. Use Top Level Domain Extensions Today, there are over 1,000 domain extensions - some unique to countries, some that connect with specific industries and activities. However, the most common domain extensions are .com, .net, .org and .edu. TLD’s do indeed come with a larger price tag. However, owning a domain with a top level extension means you are more likely to rank higher on searches and your site is viewed more credible. Ready to Choose the Right Domain for Your Business? You now have our tips for choosing the right domain name, but you need help acquiring it. The team at Saw.com can help! Our team of domain brokers have years of experience in the industry. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals. Additionally, we handle the nitty-gritty work for you. Our mission is to help you be seen online. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, please contact us for a free consultation.]]></content:encoded></item>
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            <title><![CDATA[Cyber Security Threat Trends for 2023]]></title>
            <link>https://testsite.sbs/blog/en/articles/cyber-security-threat-trends</link>
            <guid>https://testsite.sbs/blog/en/articles/cyber-security-threat-trends</guid>
            <pubDate>Wed, 17 Nov 2021 00:00:00 GMT</pubDate>
            
            
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Phishing-Stats-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[We discuss cyber security threat trends in 2023 - and 4 ways you can protect yourself as a business owner. ]]></description><content:encoded><![CDATA[As businesses of all sizes move from the physical space to the digital space, whether it&apos;s an increase in online sales, or more employees working remotely, the threat of cyber attacks grows ever more present. It comes down to this - the larger your digital footprint, the larger the cybersecurity risks. But with the rapid migration of most aspects of business towards the digital world, and away from the physical world, it&apos;s impossible for businesses  not  to increase their digital footprint. This is why businesses must be vigilant in protecting themselves against the biggest cybersecurity threats. At Saw.com we help you  buy a domain  and sell a domain, but also help you protect your domain. In this article, we&apos;ll discuss some of those threats and some ways you can protect yourself as a business owner. 4 Cybersecurity Threats for Businesses in 2023 According to a recent study by Cisco,  2021 Cybersecurity Threat Trends , the biggest cyber threat attacks to businesses in 2020 involved cryptomining, phishing, trojan viruses, and ransomware. 1. Phishing Phishing is the main method through which most cyber attacks occur. In other words, phishing is the starting point to many endpoints such as crytpomining attacks, ransomware, spyware, trojan viruses, and more. It is a scheme that involves tricking the victim into downloading malicious software onto their computer. Bad actors typically do this by disguising themselves as legitimate - either a known business or coworker. They will then prompt the victim into taking action by clicking a link or downloading an attachment. For example, a malicious actor might register a fake website masquerading as the retailer Walmart. For their fake website, they&apos;ll use a technique called domain hijacking and use a capital &quot;i&quot; instead of an L. See waImart.com instead of walmart.com - nearly indistinguishable by the naked eye, right!?  They will then send out phishing emails to unsuspecting victims with known walmart.com accounts. They&apos;ll add Walmart branding to the email to make it look legitimate, and they&apos;ll include a clickbate subject line to catch your eye. The text of the email might read, &quot;Early Black-Friday Members&apos; Only Sale! Click below for exclusive early access!&quot; Once you click that link, it&apos;s game over - the bad guy now can infect your device with a myriad of malicious software. In the rest of the article, we&apos;ll discuss three types of malware attacks that can stem from the above scenario. 2. Cryptomining Cryptomining malware, sometimes referred to as &quot;cryptojacking,&quot; is an attack that takes over the victim&apos;s computing power in order to mine cryptocurrencies like Bitcoin, LiteCoin, Ethereum, etc. It&apos;s a fairly technical process by which miners can be awarded cryptocurrency coins without having to pay for them. They do this by using tons of computer processing power to add verified transactions to the cryptocurrency&apos;s blockchain. Because cryptomining requires so much processing power, it is very expensive and uses tons of energy. Herein lies the appeal of &quot;cryptojacking.&quot; If a bad actor were to hi-jack your computing resources, it could severely slow the performance of your computer system. This could lead to thousands of dollars lost in help desk and IT time resources. Cryptomining attacks are done either through malware or through the browser itself, and the bad actors usually get you to the bad website by, you guessed it, clicking a link in a phishing email. 3. Trojan Viruses A Trojan horse virus is a type of malware that, once installed, can read your passwords, record keystrokes, delete, steal, or modify data, and slow the performance of your computer or the entire network. Trojans work by taking control of your computer to do a variety of harmful tasks. They are referred to as &quot;Trojans&quot; because, like the Trojan Horse of old times, they sneak into your system unnoticed and then wreak havoc once inside. In other words, once the &quot;door&quot; is opened to the Trojan, it&apos;s game over. Like cryptomining attacks, Trojan attacks are most commonly performed through phishing schemes. You click a link or attachment in a scam email, and the fake website or attachment installs the malware onto your device. 4. Ransomware Ransomware is another type of malware that encrypts a victim&apos;s computer system, making files and other systems inaccessible. Then, in order to access their system again, the victim is required to pay the hacker a ransom fee. Because these attacks can bring businesses and organizations to their knees in an instant, hackers are usually paid their ransom as the victims have no other choice. Ransom costs can range from hundreds to thousand and even millions of dollars. And once again, the most often used method for ransomware attacks is through phishing emails. Bad actors target individual employees of organizations and trick them into giving them access to the system. How to Combat Cybersecurity Threats If you haven&apos;t noticed, a common theme is that most malicious software is spread through phishing attacks. In other words, hackers are getting access to victims&apos; systems because the victims themselves are  giving  them access. That is why the best way to avoid attacks like these is to educate your employees on how to spot and avoid phishing emails. Nonetheless, humans aren&apos;t perfect and there will always be the chance that an attack will occur. Additionally, as bad actors become more sophisticated, it is becoming harder and harder to avoid cyber attacks. Alas, as business owners, we should still do everything we can to stay a step ahead of the bad guys. A great way to protect your brand from being involved in phishing schemes is to protect your domain name from hijacking. Here&apos;s what you can do: Register your TLD with the Trademark Clearinghouse. This is not a requirement. However, this could provide you legal protection in case someone registers a name infringing on your trademark. However, if someone does register an infringing name, you would have to go through the legal process, which would cost you a lot of time and money.     Use a proactive blocking service like AdultBlock. Blocking services automatically block registrations of infringing domains. This includes unlimited variants (look-a-likes) based on the holder’s labels! AdultBlock blocks names under the four adult-themed TLDs - .XXX, .ADULT, .SEX, and .PORN. Get AdultBlock with Saw.com today, and block trademarked domains under all four TLDs for up to ten years.     Defensively register common misspellings of your domain. This will give you &quot;ownership&quot; of the domain so that no one can use it for nefarious purposes. If you&apos;re willing to spend money to avoid legal fees, defensive registration is a good option to protect yourself from infringement.   Interested in Protecting a Domain? Are you a business owner looking to protect you domain? Our team can help you! To learn more about the ways you can protect your business, contact one of our professionals at Saw.com today!]]></content:encoded></item>
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            <title><![CDATA[How to Build a Strategy Before Launching Your Website]]></title>
            <link>https://testsite.sbs/blog/en/articles/how-to-build-a-strategy-before-launching-your-website</link>
            <guid>https://testsite.sbs/blog/en/articles/how-to-build-a-strategy-before-launching-your-website</guid>
            <pubDate>Fri, 12 Nov 2021 00:00:00 GMT</pubDate>
            
            
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Strategy-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[If you want to have control over your business website -  do not rush the process, build a strategy. Here are our tips. ]]></description><content:encoded><![CDATA[When starting a small business, reaching the point where it is time to get your name out into the world is both nerve racking and exciting. Sometimes, people get ahead of themselves, by creating social media accounts and calling it a day. This is not how you build your business. Today you need something more substantial than a social media account to build your brand. You  need  a website. You can not rely on social media to handle 100% of your online business. Social media platforms have a mind of their own. When you put your business on a site like Facebook, Facebook takes control.  If you want to have authority over your business website -  do not rush the process, build a strategy. Here are our tips on building a website strategy before launching your website. Still Wondering Why You Need a Strategy? You know you should not rely on social media for all your business needs. But, why else do you need a strategy? Here are a few important reasons: Keeps you organized. It helps you focus on your marketing goals, and other design/content decisions. Improves SEO. If you  buy a domain  that is strong, secure the .com extension and work on improving your content, you will rank higher in search engines. Thus, bringing you more customers. Build your credibility. Without a professional looking, working site your customers will continue to close the tab on your website. They want to see a polished business website that is also easy to navigate. Build your brand identity. A customer enters your site and is met with mixed messages, typos and poor site structure. What do you think they will do? Yes, they will leave your site. Customers want to see aesthetically pleasing and professional sites that are both easy to read and easy to navigate. Customers want to find what they are looking for in a couple clicks. To avoid a failed site. Do not waste money, time and other resources on a site that will not work for your business. Without spending the proper time building a website strategy, you risk a failing site. Building Your Strategy Every business is, and should be, different. That is one of the amazing things about businesses large and small. They have their own unique identity, their own story, their own product or service. Your strategy should be different too! These tips on building a strategy do not need to be followed verbatim, but it is an outline for you to follow as you launch your website. Use some of Saw.com’s tips and you will be on your way to a professional, effective business website. 1. Choose Your Target Audience As a business, it is crucial that you know your audience like the back of your hand. Do your research, and then do more research. Your site needs to be designed to assist your customer. Make it easy for them to understand you as a company and make it easy for them to explore and shop. Who is your customer? What are their interests? How old are they? Where do they live? What do they want? What is the product or service that will solve their problems? 2. Outline Your Pages Now that you have your target audience in mind, what does your site look like? Website design includes colors and fonts, but readability and easy navigation are just as important. Outlining pages helps you keep your site clean and organized. For a business site you might need: Home About Contact Product/Service FAQs Blogs Testimonials 3. Have a Call to Action A  call to action  is the direction you would like users to take when visiting your site. For example, a clothing boutique might want users to browse their new arrivals and a hair salon might want you to book an appointment. Before building your website, make sure you have a clear call to action in mind. This will ensure your site directs users to the pages you want them to see. 4. Set Goals! On top of creating a primary call to action, create goals for your site! Every business is different and therefore needs a business site for different reasons. Set clear, attainable goals to keep you on track while building your site. Here are some ideas: Build credibility Increase orders Drive traffic Showcase work Ready to Build a Website Strategy? Step one is acquiring a domain name! Saw.com will help you find the perfect domain name for you and your brand. Our mission is to help businesses large and small be seen online. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals. Additionally, we handle the nitty-gritty work for you. If you are interested in speaking with an expert from our  domain brokerage service  about buying a domain, please contact us for a free consultation.]]></content:encoded></item>
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            <title><![CDATA[Saw.com Spotlight: Showpiece.com]]></title>
            <link>https://testsite.sbs/blog/en/articles/saw-com-spotlight-showpiece-com</link>
            <guid>https://testsite.sbs/blog/en/articles/saw-com-spotlight-showpiece-com</guid>
            <pubDate>Fri, 05 Nov 2021 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/showpiecespotlight.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[We helped Showpiece obtain the premium domain so they could make the unattainable, obtainable! Read about the domain acquisition here.]]></description><content:encoded><![CDATA[The showpiece is a fractional ownership platform that gives everybody the opportunity to purchase and enjoy the world’s rarest and most desirable collectables, which were previously only owned by the wealthy few. Showpiece is making the un obtainable, obtainable. Through Showpiece, anybody can buy into some of the world&apos;s rarest collectibles. The first historic treasure available? The infamous ONE CENT Magenta stamp, launching now. At Saw.com, our mission is to help companies of every size be seen online. We help companies like Showpiece  buy a domain  to help them reach their company goals. We helped Showpiece upgrade to their exact match “.com” domain, Showpiece.com. Saw.com would like to congratulate Showpiece on the purchase of their premium domain name. We wish them luck on their future endeavors, making the un obtainable, obtainable! Check out  Showpiece  and sign up for early access to their collectables. What Showpiece is Saying About Saw.com: We spoke with Danny Carter about Showpiece’s experience with Saw.com while acquiring the domain. Here is what Carter said: 1. Tell us about your company. We are Showpiece and our mission is to democratize ownership of the world&apos;s rarest and most sought-after collectables through fractional ownership. Through Showpiece, everyone will be able to own and enjoy previously unobtainable items. 2. What made you decide to invest the money to upgrade your domain name? Showpiece is a fractional ownership platform for extraordinary treasures. These items are some of the most famous and valuable items in the world... We needed a domain of the same caliber to really highlight how remarkable our offering is. 3. What sparked your interest in Showpiece.com? What was the process you took to pick this domain name for your company? A lot of brainstorming and effort! The &apos;.com&apos; domain was really important to us. We wanted a simple yet powerful name that would really highlight who we are and what we do. We are grateful we managed to find this all in one word! 4. Were you happy with the service you received from Saw.com? Yes. Saw.com provided an exceptionally good service (even though the time difference was quite large). They made the whole process as smooth and easy as possible. 5.  Is there any additional information about your story you would like to add? Our first item goes live in November 2021 and it is the world&apos;s most valuable stamp... the One-Cent Magenta. This stamp is the most valuable man-made item by weight in the world (over 2 million times more valuable than solid gold!) and soon everybody can own a piece of it. Ready to Acquire a Domain with Saw.com? Saw.com would again like to congratulate Showpiece on the purchase of Showpiece.com! Be sure to look at the ONE CENT Magenta stamp, on their site now. Are you ready to launch your company website and start building your business? Let us help you find the perfect domain name for you and your brand! Our mission is to help businesses large and small be seen online.  Our domain brokers  are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, please contact us for a free consultation.]]></content:encoded></item>
        <item>
            <title><![CDATA[Jeffrey Gabriel Featured on Domain Gang]]></title>
            <link>https://testsite.sbs/blog/en/articles/jeffrey-gabriel-featured-on-domain-gang</link>
            <guid>https://testsite.sbs/blog/en/articles/jeffrey-gabriel-featured-on-domain-gang</guid>
            <pubDate>Thu, 04 Nov 2021 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/domaingang.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Jeffrey Gabriel, Saw.com Co-Founder and CEO, featured on Domain Gang to discuss identity rebranding and logo change.]]></description><content:encoded><![CDATA[Jeffrey Gabriel, Co-Founder and CEO of Saw.com, was recently featured in an article on Domain Gang. In the interview with Domain Gang, Gabriel discussed business identity rebranding and choosing a logo. This interview comes just a week after the reveal of the new Saw.com logo and website design. Interested in learning about identity rebrands from a domain industry leader? Want to find out what our Saw.com colors, blue and orange, stand for? Read the article “Interview with Saw.com: Identity rebrand goes beyond the logo”  here . What is Domain Gang? DomainGang.com is a website that covers stories from the domain industry, social media and technology news. They have a two fold approach; parody domain news and real domain news.  Since September 2009, DomainGang has covered all things domains with 100% truth and a little humor too! Thank you for having us, Domain Gang. Jeffrey Gabriel on Identity Rebrand Gabriel was on Domain Gang to discuss identity rebranding. Additionally, the importance of having a logo and Gabriel was on Domain Gang to discuss identity rebranding and the importance of having a logo and name that effectively presents the essence of your brand. For the Saw.com new logo, the goal of the design was to visually represent Saw.com’s mission as a domain brokerage company. Our mission? Working with companies from startups to big corporations to help them  buy a domain , sell a domain and protect a domain. &quot; We have found that most of our clients are entrepreneurs, startups, innovators, and small business owners.   So we decided to create a look and feel that caters to those pushing the boundaries and is nothing but ordinary.   From start to finish, we are here to cater to that kind of client .&quot;   Jeffrey Gabriel  Read more of the Jeffrey Gabriel interview on Domain Gang  here . Ready to Rebrand?  Are you ready to launch your company website and start building your business? Interested in a rebrand or a rename? Let us help you find the perfect domain name for you and your brand! Our mission is to help businesses large and small be seen online. Furthermore,  domain brokers are experts in domain acquisition , appraisal, branding, brand protection, portfolio management services and more. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, please contact us for a free consultation.]]></content:encoded></item>
        <item>
            <title><![CDATA[What are Handshake Domains? And How Do They Work?]]></title>
            <link>https://testsite.sbs/blog/en/articles/what-are-handshake-domains</link>
            <guid>https://testsite.sbs/blog/en/articles/what-are-handshake-domains</guid>
            <pubDate>Fri, 29 Oct 2021 00:00:00 GMT</pubDate>
            
            
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Handshake-Domains-BLOG.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Lets discuss handshake domains; what are they, how do they work and how will they affect the domain industry?]]></description><content:encoded><![CDATA[People in the domain space are increasingly talking about handshake domains. Additionally, how they could shake up the internet as we know it. At Saw.com, we are passionate about this industry and the constant new ideas that enter it. With us,  you can buy a domain , sell a domain, protect a domain, and learn about domains! Today, we are going to discuss  how handshake domains work and their future in the domain industry . What are Handshake TLDs? So, what exactly is a handshake domain? Handshake domains are an “experimental peer-to-peer root naming system.” Handshake (HNS)  is a decentralized  peer-to-peer network  domain naming protocol that is aiming to fundamentally change the internet’s domain naming system landscape. Using  blockchain technology  (similar to cryptocurrency tech like Ethereum and Bitcoin), handshake domains bypass the traditional DNS overseen by  ICANN . Critics of the current system argue that a central authority is, by its nature, “vulnerable to hacking, censorship, and corruption.” Handshake calls it an “experiment” to explore new ways in which to build a more decentralized internet. Essentially, the idea is that a decentralized root zone offers domain owners more security, privacy, freedom, and control over their domain names compared to the current network configurations and regular DNS. How to Register a Handshake Domain Name on the Internet Interested in  registering  a handshake domain? Handshake names use a coin system for registration. Handshake coins (HNS) are the way people can register, transfer and update handshake domains. This is a decentralized auction process among participants. Outside of using handshake coins,  only a few registrars offer registration services for handshake domains for the general public . These include Namecheap, EnCirca, and Porkbun. However, we will be watching to see if any other domain registrars begin to also handle handshake domains. As of now, Namecheap offers the following handshake TLDs: .creator, .elite, .ill, .oh, .oo, .oot, .orb, .p, .pgp, .saas, and .sox. To register a handshake domain on Namecheap, you simply enable the HNS option and follow the regular process for registering a traditional domain name. If you are interested in registering, transferring, or updating a handshake domain on the handshake blockchain, you must use one of the HNS registrars. Bear in mind there&apos;s no guarantee the names you purchase right now are unique or that they will not have issues in the future. Your domain could also stop working before it expires. Names may collide with ICANN-regulated domains, other blockchains, or other naming technologies. Once you purchase a handshake domain, you cannot get a refund. How to Access a Handshake Domain Website It is important to note that, currently,  handshake domains do not resolve via regular web browsers like Chrome or Firefox.  So, in order to access handshake domains, an additional setup is required. This includes using one of the following: The Handshake software itself NextDNS VPN HDNS.io HNS.to Special browser plugins Fingertip The Future of Handshake Domains and the Blockchain Handshake hopes to fundamentally change the landscape of the internet. Their mission by decentralizing the Internet is to give users more freedom, privacy, enhanced security, and more. However, with its limited accessibility (both from a registration and browser support standpoint), the current system is still firmly in control. Another big concern is the possibility that ICANN releases conflicting TLDs with the current handshake TLDs. If that were to happen, resolvers would have to choose whether to resolve to the ICANN TLD or the HNS domain. Additionally, ICANN is a huge organization with tons of power and control over the internet. The domain naming space is not going to change any time soon. But as blockchain technology gains more widespread traction (specifically in the domain naming space), ICANN may be forced to reckon with the idea of a more decentralized service for domain names. Ready to Buy a Domain Name? Interested in learning more about Saw.com? Ready to launch your company website? Let us help you find the perfect domain name for you and your brand! Our mission is to help businesses large and small be seen online. Our domain brokers are experts in domain acquisition, appraisal,  branding ,  brand protection ,  portfolio management services , and more. We pride ourselves in our transparency and passion to help you reach your goals. Additionally, we handle the nitty-gritty work for you. If you are interested in speaking with an expert from our  domain brokerage service  about buying a domain, please contact us for a free consultation.]]></content:encoded></item>
        <item>
            <title><![CDATA[Saw.com Spotlight: FloralSupplies.com]]></title>
            <link>https://testsite.sbs/blog/en/articles/saw-spotlight-floral-supplies</link>
            <guid>https://testsite.sbs/blog/en/articles/saw-spotlight-floral-supplies</guid>
            <pubDate>Mon, 25 Oct 2021 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Floral-Supplies-Spotlight-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[FloralSupplies.com is the one stop shop for all your floral supply needs. Read more about how they acquired the domain name with Saw.com. ]]></description><content:encoded><![CDATA[FloralSupplies.com is the one stop shop for all your floral supply needs. From silk flowers and flower bags to velvet flower boxes and gift wrapping - they have it all. FloralSupplies.com has every floral product you need, for every event. Check out their beautiful products  here .   At Saw.com, our mission is to help companies of every size be seen. Our passion is helping clients strengthen their brand by building their online presence. We help companies like   FloralSupplies.com  buy a domain  to help them reach their company goals.   Saw.com would like to congratulate FloralSupplies.com on the purchase of the domain name and we wish them luck on their future endeavors!   What FloralSupplies.com is Saying about Saw.com   We spoke with Randy Huang of FloralSupplies.com about his experience working with Saw.com to acquire this domain. Here is what Randy said:   1. Tell us about FloralSupplies.   We purchased the domain FloralSupplies.com and started to run the business. We sell florist&apos;s tools and floral designer accessories such as flower wrapping paper, flower hat boxes, ribbons, vases, artificial flowers and plants, etc.   2. What made you decide to invest the money to upgrade your domain name or purchase a premium one?   Most of our products are sold through B2C platforms like Alibaba, Aliexpress, Amazon, Wish. As we all know, running a business on a B2C platform is not easy. We have to abide by platform rules and pay high commission. Now the profit margin is getting smaller and smaller because of the less traffic and fierce malicious competition from other sellers. Moreover, many of our customers have different requirements in product customization, delivery and payment methods. Therefore, in order to serve customers better and improve product profits, we have to develop and build our brand Website.   3. What sparked your interest in this domain name? What was the process you took to pick this domain name for your company?   As I mentioned, our main business is selling flower shop supplies and accessories and we need a name that is easy to remember. Having a simple brand name which is recognized and understood on a global scale is very important to us.  floralsupplies.com  is just what we need.  It doesn&apos;t need much explanation and it can make customers quickly know and remember our floral supplies. Also, Google searches volume of this keyword is so high.Target customers can find us more easily which can save huge marketing costs.   4. Were you happy with the service you received from us?   Yes, I was very pleased. You responded very quickly and we were able to negotiate the price within our budget. Actually before I got to you, I had already contacted two domain name brokers to buy this domain. Unfortunately, their service was very bad. When I was thinking a competitor may beat us to get floralsupplies.com, luckily, I found you.   5. What have been the biggest challenges you have faced as a business?   As a new website, the biggest challenge for us now is marketing and how to get more traffic. There is a long way to go. Looking back, buying the domain name  floralsupplies.com  was one of the best decisions we ever made.   6. Is there any additional information about your story you would like to add?   We hope that FloralSupplies.com can be successful and maybe I can buy domain name Floral.com one day.   Want to Acquire a Domain with Saw.com?   Saw.com would once again like to congratulate FloralSupplies on the purchase of FloralSupplies.com!   Are you ready to launch your company website and start building your business? Let us help you find the perfect domain name for you and your brand! Our mission is to help businesses large and small be seen online. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more.   If you are interested in speaking with an expert from our  domain brokerage service  about buying a domain, please contact us for a free consultation.  ]]></content:encoded></item>
        <item>
            <title><![CDATA[4 Ways to Keep Your Customers Coming Back]]></title>
            <link>https://testsite.sbs/blog/en/articles/4-ways-to-keep-your-customers-coming-back</link>
            <guid>https://testsite.sbs/blog/en/articles/4-ways-to-keep-your-customers-coming-back</guid>
            <pubDate>Tue, 19 Oct 2021 00:00:00 GMT</pubDate>
            
            
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Customer-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Did you know it can be up to 25 times more expensive to sign a new customer? Keep your customers coming back with our 4 tips. ]]></description><content:encoded><![CDATA[Ryan:  Is it cheaper to sign a new customer? Or to keep an existing customer? 
 Dwight:  Keep an existing… 
 Michael:  [to Dwight] Shut, it. Can I… can I just do it please? [to Ryan] Uh, it’s equal. 
 Ryan:  It is ten times more expensive to sign a new customer. 
 Michael:  Okay. Yes! It was a trick question. In this classic exchange from The Office, Michael was wrong (as usual). And the figure, according to the Harvard Business Review, is that can even be up to  25 times more expensive  to sign a new customer. It&apos;s always in your best interest to earn your customers&apos; loyalty rather than to focus too much on getting new customers. And it makes perfect sense - when customers come back at a high rate, you don&apos;t need to spend nearly as much on marketing costs. Also, happy customers are more likely to tell their friends or family about your goods or services. It&apos;s quite simple - happy, loyal customers are better for your business. So how do you keep your customers coming back?   Well, the first step to retaining your customers is to give them a great first impression. This starts with  buying a domain name  with Saw.com. Next, follow our 4 tips to keep your customers coming back. 1. Make it easy to work with you A great way to bring customers back, again and again, is to give them a positive impression the first chance you get. Think of it like a first date - if your first date goes poorly, you probably won&apos;t get a second one, right? First impressions are the same in business. When you first interact with your customers, do everything you can to ensure it&apos;s a positive experience. If it is, they&apos;re much more likely to return. The first experience should be personal, interactive, and most of all easy. People tend to take the path of least resistance - not only in physical spaces such as walking paths but also when navigating user interfaces. If interacting with your brand provides a lot of points of &quot;resistance,&quot; your customers will be much less likely to return. If you conduct business online, your website will likely be your customers&apos; first experience with your brand. To give your customers a good experience on your website, remember these key considerations: Choose a domain name that is short and easy to spell. Your website should be pleasing to the eye and easy to navigate. Create an &quot;About Us&quot; page so new customers can familiarize themselves with your brand. Make your contact information readily available. Consider using a &quot;Contact Us&quot; form. 2. Listen to your customers Another great way to retain customers is to get feedback on what your customers like and dislike about your business. Then, you can do more of the things they like and less of the things they don&apos;t like (duh). There are many customer survey products out there, but you really don&apos;t need to get that fancy. The key is to simply give the customer an easy opportunity to share their feedback with you (whether by email, phone call, or app notification). Making this message personal shows the customer that you care about their feedback and are sincere in using it to improve your products or services. Gathering feedback from customers can also be a good way to keep a touchpoint on your customers by thanking them for their business or informing them of other products, services, or even promotions you&apos;re offering. This leads to number 3. 3. Stay in communications with your customers Look at your existing customers as a major group to focus your marketing efforts. In today&apos;s world, we are constantly bombarded with hundreds to thousands of options for where to spend our money. Keeping your brand top of mind for your customers is essential. The best way to do this is through email marketing campaigns, promotions, contests, social media engagement. Another way to stay in your customers&apos; minds is to produce high-quality content in your industry. This one is overlooked by many companies - but it shouldn&apos;t be! It is a real added value to your customers&apos; lives (and it&apos;s completely free for them!) Doing these things might not lead directly to sales, but it will keep your customers engaged with your brand, and going to your website to potentially find out about new products or services being offered (or to remember why they purchased from you in the first place). With this tip and every other tip, always remember number 1 -  make it easy ! Every interaction you have with your customers should be smooth and as easy as pie. 4. Reward your most loyal customers Customers love to feel special, so make them feel special! Make them feel like they&apos;re part of a club, and they&apos;ll keep coming back. Some simple things you can do to reward loyalty: Offering a 25% discount with first order when customer joins your loyalty program or email newsletter Implementing a point system. Giving a 25% off coupon after 400 points where each dollar spent is worth 1 point. Offering a free drink after 5 stars. Etc. Grandfathering in prices for long-term customers when price rates increase. Sending surprises after a certain number of orders Giving one month free if customer purchases a year-long subscription etc. All of these make your customers feel special - like they&apos;re getting a great deal. And they&apos;ll remember you gave them that feeling. Make Saw.com a Part of Your Customer Retention Plan As discussed above, the first step to retaining your customers is to give them a great first impression. And the best way to do that is to start off with a high-quality, memorable domain name. Get started on your way to keeping your customers happy by making that first step and buying a domain name. Contact a Saw.com professional today to learn how you can improve your overall customer experience.]]></content:encoded></item>
        <item>
            <title><![CDATA[Herb.com is For Sale]]></title>
            <link>https://testsite.sbs/blog/en/articles/herb-com-is-for-sale</link>
            <guid>https://testsite.sbs/blog/en/articles/herb-com-is-for-sale</guid>
            <pubDate>Thu, 14 Oct 2021 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Herb5093.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[There are hundreds of herbs, but only one Herb.com. This premium domain is for sale exclusively through Saw.com. ]]></description><content:encoded><![CDATA[For the very first time, Herb.com is on the domain market. This premium domain is widely considered to be one of the most sought after domains in the health, wellness and cannabis industries. Saw.com adds Herb.com to the extensive list of high-value domain names sold on behalf of numerous clients. These domain names most recently include Virtual.com, Experience.com, BeaverSwap.com, Research.com and Event.com. Our team of  experienced domain name brokers  are highly sought after for their extensive expertise in the industry. At Saw.com, we believe that the right domain name has the power to transform a business. When you  buy a domain name  it builds your business, your brand, your credibility and your overall success. The premium domain name Herb.com has the potential to do exactly that for your business. Hundreds of Herbs, but Only One Herb.com. 
 Today, Saw.com has released the Herb.com global press release. Please read the  Herb.com press release here . It gives a background on the domain name and discusses its limitless potential across different industries. &quot;The availability of Herb.com is an extremely rare opportunity. We are very pleased to be chosen as the exclusive brokerage firm to represent the sale of the Herb.com asset. Short, descriptive domains continue to be capital investments as well as strong strategic marketing vehicles. The opportunity for branding Herb.com presents potential buyers with a once in a lifetime opportunity. The possibilities for this domain are endless and will enable the new owner to instantly define itself as a leader within their industry. Branding a keyword is simply crucial for SEO and building your business in the rapidly growing industries where Herb.com will quickly define the owner as a thought leader. Marketing with Herb.com will dramatically enhance organic search rankings, and will lend to traffic generated from direct navigation and an unsurpassed ability to drive online marketing and branding initiatives.&quot;   Amanda Waltz, Co-Founder of Saw.com. Ready to Buy This Amazing Domain? Are you ready to secure this domain and launch your company website? Now is the time! Herb.com is the domain that can elevate your business. At Saw.com, our mission is to help businesses large and small be seen online. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals. Additionally, we handle the nitty-gritty work for you. Parties interested in purchasing the Herb.com domain and associated assets should contact 
 Brooke Hernandez, at Brooke@saw.com or 1-781-281-9475 x701]]></content:encoded></item>
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            <title><![CDATA[Saw.com is Running With Mike Cyger at NYC Marathon]]></title>
            <link>https://testsite.sbs/blog/en/articles/saw-com-is-running-with-mike-cyger-at-nyc-marathon</link>
            <guid>https://testsite.sbs/blog/en/articles/saw-com-is-running-with-mike-cyger-at-nyc-marathon</guid>
            <pubDate>Fri, 08 Oct 2021 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/NYC-Marathon-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Mike Cyger of DNAcademy is running in the NYC Marathon, and Saw.com is running with him. Read about his run for Camp Korey here.]]></description><content:encoded><![CDATA[Sunday November 7th of 2021 will mark the 50th anniversary of the NYC Marathon. As the largest marathon in the world, it attracts thousands of runners from all over the globe. This year will be the return of the marathon after the COVID-19 pandemic forced its cancellation a year ago. New York Road Runners (NYRR) announced in May that there will be 33,000 runners on the course this year. Mike Cyger of DNAcadamy is one of the 33,000 running in the 2021 New York City Marathon. And we are running with him! Well, not actually. The Saw.com will be cheering Cyger on from home, while helping our customers  buy a domain . We will be one of his corporate sponsors for the marathon - look for the orange logo on his shirt! Mike Cyger Running NYC Marathon More importantly, Cyger is running with Team Korey to raise awareness for Camp Korey in the Pacific Northwest. Children with serious medical conditions miss out on the joy of childhood because of their physical limitations, their treatments, and frequent doctors appointments. Camp Korey provides transformative camp experiences for children who have life-altering medical conditions. Camp Korey lets kids be kids. In doing so they help campers build leadership skills, raise their confidence and build strong relationships. If you are interested in donating to Mike Cyger’s run for Camp Korey, please donate  here . “We have known Mike for years. We are delighted to support this great cause.”   Jeffrey Gabriel  DNAcademy DNAcademy  is the number one domain industry training platform in the world. Both individuals and corporations can use the training to learn about buying, selling and  investing in domain names . In an ever changing industry, it is crucial to learn from a professional with extensive experience and passion for domains. “I built DNAcademy to help entrepreneurs of all types: startup founders, investors, webmasters, and marketers. I am your critical thinking coach for domain names.” - Michael Cyger If you are looking to begin buying, selling or investing in domains, DNAcademy is the place for you to start. Ready to Buy a Domain with Saw.com? Interested in learning more about Saw.com? Ready to launch your company website? Let us help you find the perfect domain name for you and your brand! Our mission is to help businesses large and small be seen online . Our domain brokers are experts  in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals. Additionally, we handle the nitty-gritty work for you. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, please contact us for a free consultation.]]></content:encoded></item>
        <item>
            <title><![CDATA[AI.com Has Sold]]></title>
            <link>https://testsite.sbs/blog/en/articles/ai-com-has-sold</link>
            <guid>https://testsite.sbs/blog/en/articles/ai-com-has-sold</guid>
            <pubDate>Thu, 30 Sep 2021 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/AI-Blog-Sold.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Domain name AI.com is officially off the market. Saw.com would like to congratulate all parties involved in the sale. ]]></description><content:encoded><![CDATA[As reported “ AI.com Sold Via Saw.com ” yesterday by the domain super sleuth Elliot Silver of  Domaininvesting.com , AI.com is officially off the market.   Since August of 2020, AI.com has been available to be purchased by one savvy buyer. This rare asset is any digital marketer’s dream...the total package if you will. It has all the characteristics of a brand building digital asset, as  a two letter, .com, that is easy to remember and of course, easy to spell. Furthermore, it was relevant in the tech space, cryptocurrency, NFTs, as well as other emerging markets.   The team at Saw.com wish all parties involved in AI.com all the best. We believe this domain was special from the beginning and we can not wait to see what the future holds. The possibilities are endless for AI.com!   Ready to Buy an Amazing Domain?   Are you ready to find the domain to launch your company website? Let us help you find the perfect domain name for you and your brand!   Our mission is to help businesses large and small be seen online. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals. Additionally, we handle the nitty-gritty work for you.   If you are interested in speaking with an expert from our  domain brokerage service  about  buying a domain , please contact us for a free consultation.  ]]></content:encoded></item>
        <item>
            <title><![CDATA[So, What Are Yats?]]></title>
            <link>https://testsite.sbs/blog/en/articles/so-what-are-yats</link>
            <guid>https://testsite.sbs/blog/en/articles/so-what-are-yats</guid>
            <pubDate>Tue, 28 Sep 2021 00:00:00 GMT</pubDate>
            
            
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/YATS-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Essentially, a Yat is like your emoji username that is also your universal online identity. We discuss all there is to know about the newest online craze. ]]></description><content:encoded><![CDATA[Emojis. The pictograms that are used around the world in order to fill emotional cues sometimes missing from conversations. They are used everywhere - from text messages to social media to web pages. Over four billion Internet users around the globe, and they all use the same emojis. They have truly become a global language. Emojis represent facial expressions, objects, places, weather, food and much more. Used both individually and in a string of emojis, they can capture emotions or tell a story. Today, you can actually purchase these emojis, thanks to Yat. As a  domain brokerage service , we do more than just help you  buy a domain , sell a domain, and protect your domains. We are going to walk you through a basic course on the up and coming Yat’s. Lets Talk About Yats Yats are the newest online craze. Yat is a censorship-resistant internet identity system that enables everyone to use a personalized string of emojis as their universal username. Put simply, Yat is a website that allows anyone to buy a URL that includes emojis of their choice. A Yat is also the name for that string of emojis. Essentially, a Yat is like your emoji username that is also your universal online identity. This identity can also be used as a website URL, payment address and much more. So, instead of a person being @johnsmith535 on Twitter, someone could be fire dragon or sun, whale, palm tree. Many celebrities have hopped on the Yat craze.  Kesha  and  Disclosure  are two musicians who include a Yat in their Twitter bios. Both using the link to advertise their new music and tour merchandise. Sort of like a Linktree - where a link brings you to a simple webpage then links to more sites. Credit: Screenshot/Yat How Do You Own a Yat? If you are interested in owning a Yat of your own, start with going to the  Yat  site. Make an account and search for the emojis you want! Users can choose from one to four or five emojis to make up their address. Then, you can purchase it. The price of your Yat is based on its age and its rarity, which is algorithmically determined. Similar to the domain industry, the lower count of emojis there are, the more expensive they are. A four or five emoji identity could cost you $5. However, the highest selling Yat, the golden key emoji, cost $425,000. What is Yat Trying to Do? Although owning a string of emojis is cool in and of itself, there is more that Yat wants to do. Yat is being used more and more as a replacement for long digital currency addresses. Instead of having to type long URLs, you could just remember a user’s Yat. For example, if you are looking to send money to a friend - a user could send it to eye, love, ice cream instead of a long cryptocurrency address. Currently, Yat’s are not NFT’s. However, they probably will be in the future. Yat CEO, Naveen Jain, says they plan to use blockchain technology to become assets issued on decentralized, distributed databases. According to the FAQ section of Yat’s site, the project is “working on developing an oracle service so that Yats can be issued as NFTs on EVM compatible chains such as Ethereum or BSC. A little further down the road, the underlying source of truth for Yats will become fully decentralized.” However, you will not find big words like “blockchain”, “cryptocurrency” and “NFT” on their site. Why? Because Jain believes the average consumer would not care as much. He believes in a slow transition to decentralization. Additionally, Yats can not be purchased using cryptocurrency, they are purchased with dollars. What Does This Mean for the Domain Industry? The idea behind Yat was to create a single username that would link to all of a person&apos;s online platforms. A single emoji or string of emojis that could direct internet users to their bank, social media handles and domain names. Although Yats have not directly affected the domain industry just yet, it is possible. The more users that utilize Yats to link to their websites, the more domain names and social media handles could be connected to the emoji system. Ready to Buy a Domain? Are you ready to launch your company website? Let us help you find the perfect domain name for you and your brand! Our mission is to help businesses large and small be seen online. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals. Additionally, we handle the nitty-gritty work for you. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, please contact us for a free consultation.]]></content:encoded></item>
        <item>
            <title><![CDATA[8 Reasons Every Small Business Needs a Website]]></title>
            <link>https://testsite.sbs/blog/en/articles/8-reasons-every-small-business-needs-a-website</link>
            <guid>https://testsite.sbs/blog/en/articles/8-reasons-every-small-business-needs-a-website</guid>
            <pubDate>Tue, 21 Sep 2021 00:00:00 GMT</pubDate>
            
            
            <category>Buying Guides &amp; Best Practices</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Small-Business-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[A website is not a “nice-to-have”, but a “need-to-have”. Here are our 8 reasons why your small business needs a website. ]]></description><content:encoded><![CDATA[Out of necessity, many small businesses are quite frugal when it comes to their budget. They tend to only spend money on “need-to-haves” as opposed to “nice-to-haves.” And many see  buying a domain name  and setting up a website as a luxury they simply cannot afford. So instead, they may set up a Facebook page and call it a day. In this article, we’ll discuss why a website is not a “nice-to-have,” and instead it is a much-needed, affordable tool for every small business. 1.  Control Your Business As a small business owner, you control most of your business’s decisions. If you have a physical storefront, you choose exactly how it looks and how it’s laid out. So why should your online presence and digital marketing be any different? Facebook is a fine tool for reaching a certain clientele, but it has severe limitations. It has one layout, no customization options, and most importantly, you don’t own your page on Facebook. Basically, it’s fine until it’s not. A website gives you a home online that’s yours and only yours. It allows you to show people your unique brand and what makes you stand out against the competition. It gives you control over how you communicate to your customers. 2.  Be Credible Professional websites lend instant credibility to any organization or business. With a website, you can effectively communicate your unique brand and values to potential customers, showing them that you are a legitimate business. This will get them truly excited to purchase your products and tell others about your business. Without a website, many potential customers will question your business’s credibility. Further, they won’t gain an understanding of your true identity – who you are and what you stand for. They’ll just think, “Oh, this business looks just like every other business Facebook page.” You will lack credibility, and won’t stand out from your competitors. Worse, your competitors that  do  have websites will stand out from you. 3.  Be Accessible, 24/7 With a website, you can communicate with customers and make sales 24/7. First off, your website should give customers everything they need to know about your business, including your contact information, product or services, about me, etc. If you make direct sales, you can use your website to include e-commerce functionality, including payments, inventory management, shipping management, coupon code tools, and more. 4.  Add Value Websites are also a great tool you can use to add value to your brand. You can do this by creating a robust About page and/or keeping an active blog. An About page communicates to customers who you are as a brand – what you value, why you exist, and your mission. This is really important, as many potential customers visit the About page before deciding to purchase products or services. They need to know your values align with theirs and that you can be trusted. An active blog does the same as an About page but takes it a step further. A blog educates customers,  bringing them closer to your brand as a trusted expert in the field. As a bonus, an updated blog can improve your site’s Search Engine Optimization (SEO). 5.  Be Found In some ways, Google has become ubiquitous with the internet (or at least finding things on the internet). So much so, that the verb ‘to google,” is now in the  dictionary. So it has become necessary to be included in Google’s search results. But having an online presence on social networks is simply not enough to be found. Having a strong, professional website full of good content is the best way to rank on Google. 6.  Get Leads Rather than solely relying on a sales team to generate your leads, let a website become a lead generator! Once customers are interested in your products or services, they’ll know exactly how to reach you via your website. Also, existing customers will be able to easily tell their friends and family about you, increasing sales. Consider this scenario: “Hey Tamika, where’s you get that dress? It’s so cute!” “Oh, this new website – [         ].com!” In this scenario, without an e-commerce website, Tamika would only be able to point her friend to some Facebook page. And at that point, there might not be an easy way for her friend to purchase the dress. The end result? A lost sale. 7.  Compete With National Brands Websites are great tools for connecting local businesses with local customers. This is because Google and other search engines prioritize results based on the user’s location. For example, if you’re in Springfield, MO and you search “auto shop,” you’ll be provided a list of auto shops close to you. If you’re a local business, there are just a few things you need to do to take advantage of local search. First, create a Google “My Business” page and add your information to the page. Then, make sure your address shown on your website and Google My Business Page match. That’s it! 8.  Do All of This Without Breaking the Bank We acknowledge that one of the main reasons small businesses don’t acquire domains is because of the purchase price. However, due to reasons 1-7, we feel that the cost is worth it. The one-time purchase price is paid for by all the benefits of having a good website. When used properly, websites provide a positive return on investment (ROI). Additionally, many options make websites less cost-prohibitive than ever before. These include: Using third-party website builders like Wix or Squarespace instead of hiring a web developer     Purchasing alternatives to .com such as alternative TLDs, a ccTLD, or a  domain hack   Key Takeaway In the digital age, acquiring a domain name and setting up a professional website is a necessity. It’s as essential as a fast-food restaurant having a drive-thru window, or a retail store having a dressing room. Essentially, do it or leave money on the table (at best) and get left behind (at worst). It’s a no-brainer. For more information on how you can acquire a domain and reach your business’s goals,  contact a Saw.com professional today. ]]></content:encoded></item>
        <item>
            <title><![CDATA[We Used AI To Write An Article About Domains]]></title>
            <link>https://testsite.sbs/blog/en/articles/artificial-inteligence-wrote-about-domains</link>
            <guid>https://testsite.sbs/blog/en/articles/artificial-inteligence-wrote-about-domains</guid>
            <pubDate>Fri, 17 Sep 2021 00:00:00 GMT</pubDate>
            
            
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/AI-for-Content-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Yes, we used Artificial Intelligence to write an article about making wise decisions when buying domain names. Here is how it went. ]]></description><content:encoded><![CDATA[Artificial Intelligence, also known as AI, is the simulation of human intelligence processes by machines. This week we put AI to the test. Although AI can not actually buy a domain - yet - it seems to think it knows lots about the world of buying domains. The below article is written solely by a robot. Yes, Artificial Intelligence. A friend of mine told me about this website that writes automated articles, and I thought I would try it. First, the system asks for a specific subject, then particular keywords to help shape the article. For the subject I chose:  Buying Domains . For keywords:  Premium Domains, Branding, Domain Broker . Below, the writing has been untouched, pure Artificial Intelligence. However, I added some of my own commentary - highlighted in orange. Buying Domain Names - How to Make Wise Purchases Investing in domain names has a pretty simple concept, but when you dig deeper, there&apos;s a whole lot of stuff going on.  Show me the stuff!  At its core, domain buying and selling means buying domain names with the intent to resell them later, typically to other investors.  I have seen this happen, but the goal is mainly to sell to “End Users” or Companies. Investors pay investor prices.   Most investors look for domain names that fulfill their investment criteria, purchase the names, and sell the names to others who need to use the... well, you get the idea. –  I do not.   But there are many other things to keep in mind when you&apos;re investing in domain names. Buying for Resale One important factor that goes into buying domain names is buying for resale purposes. Many investors buy domains that they plan to resell later, either as a gift to a client for their assistance  -I have never heard of this before -  in business or as part of a large portfolio sale. Successful domain flipping involves being able to flip a domain quickly for a nice profit and/or to keep it from sitting on the market until it sells for too low. One important skill you need for a successful domain flipping  - Strange wording here, but I do love me a good domain flipping!  is being able to find domain names that are already in high demand. Domain names that are difficult to find sometimes take longer to sell than the typical domain name. If you can find a domain name that has a huge demand, it&apos;s much more likely that you can turn a profit on the domain name when you sell it later. Another important factor that goes into buying domain names for reselling is making sure that the domains are in good condition. Many domains buy domains from domainers who don&apos;t update their web sites often or that don&apos;t offer support for the hosting server. These factors can mean that the domains are less likely to convert to cash flows when they&apos;re sold.  This paragraph is not valid, and it is poorly written. Domains do not buy domains from domains, and buying a domain with an outdated website is not necessarily bad. I have never heard that a hosting server, that does not offer support, has caused a domain to lose value or convert to cashflows.  Importance of Timing One final area of  domain buying and selling that should be considered before entering the world of domain investing  is timing.  This is certainly true.  Just like traditional real estate investing, domain investment takes time to build up. The best domains will be purchased at the right time when there is significant value. This value may come from a domain name&apos;s search engine rankings or demand.  People purchase different items for different reasons, but demand is certainly more important.  If an investor is buying domain names for resale purposes, he or she needs to buy them when the demand is high and the price is right.  The people who make the most significant returns on domains purchase them when the demand for that particular keyword is very low. For example, imagine buying NFT.com five years ago? It had value of 30-50,000 USD, but it is worth close to $10,000,000 now. Consider the Hidden Fees There are many things to consider when buying domain names for reselling. One of those things is hidden fees. Some registrars charge additional fees for domain transfers-  All registrars charge one year registration to transfer a domain name  - maintenance and monitoring services that you may never use.  I am not sure what these are, but they are possible.  Other hidden fees may exist and registrars aren&apos;t always forthcoming about these fees. Investing in domain parking instead of purchasing your own domain could save you money in the long run by taking care of the maintenance and management for you, resulting in higher returns.  This sentence makes absolutely no sense. Parking is something investors do to create revenue on the domains they own. They are landers that serve up specific advertisements that are relevant to the keyword of the domain name. For example, if you have Maps.com, users will see advertisements for ads if they visit the domain. If you do not own the domain name, you cannot invest in parking unless you buy or invest in a parking company.  Final Thoughts on Domain Reselling Investing in domain names can result in tremendous profit for those who know how to do it properly. However, it is also a risky venture for those who don&apos;t know what they&apos;re doing. It can be much more effective and less expensive to hire a domain name registrar to handle your domain name registration and domain name sales.   I understand that certain registrars will make suggestions specifically in brand protection as to what a company or trademark holder to purchase, but I have never heard of a registrar helping someone build a domain investment portfolio.   A good registry will allow you to purchase and sell domains as well as create and edit your website.  A registry is not public facing, so this is not possible.  A good registry also offers extra benefits such as traffic and page rank boosts, email marketing and domain name forwarding.  The artificial intelligence is confusing a registry with a registrar.  Did AI Understand Domains? Overall this article touches on some very valid points, but AI is having trouble bringing them together. The domain space can be confusing, and there are a lot of moving parts. But, for what it is, I am pretty impressed! I will try this exercise again, but with a more straightforward subject matter. Stay tuned!]]></content:encoded></item>
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            <title><![CDATA[Saw.com Spotlight: Nohbo.com]]></title>
            <link>https://testsite.sbs/blog/en/articles/saw-com-spotlight-nohbo-com</link>
            <guid>https://testsite.sbs/blog/en/articles/saw-com-spotlight-nohbo-com</guid>
            <pubDate>Wed, 15 Sep 2021 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Nohbo-YT.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[With the help of Saw.com, Nohbo acquired their exact match domain name to help them continue to rid the world of unnecessary plastic.]]></description><content:encoded><![CDATA[Nohbo is ridding the world of unnecessary plastics one drop at a time. Their philosophy is creating a line of environmentally friendly personal care products. The drop is single use, water soluble that contains either shampoo, conditioner, body wash or shaving cream. The mission? To minimize plastic consumption to move towards a sustainable culture. As a  domain brokerage , our mission is to help companies of every size be seen online. We help companies like Nohbo  buy a domain  to help them reach their company goals. We helped Nohbo upgrade to their exact match domain, Nohbo.com. Saw.com would like to congratulate Nohbo on the purchase of the domain name and wish them luck on their future endeavors! We are proud to be a small part of Nohbo&apos;s growth as they rid the world of unnecessary plastics. What Nohbo is Saying About Saw.com. We spoke with Nohbo CEO, Benjamin Stern, about his experience with Saw.com while acquiring the domain. Here is what he said: 1. Tell us about Nohbo. The name of my company is Nohbo. We create single-use water-soluble solutions. The mission is to minimize plastic waste often found in personal care products by creating a sustainable single-use product packaged in water-soluble film 2. What made you decide to invest the money to upgrade your domain name? It was important for our fundraising efforts and business credibility to have a shorter domain name that also matched our company name. 3. What sparked your interest in this domain name? What was the process you took to pick this domain name for your company? We wanted to drop the longer domain name we had and match our company name. I contacted Saw.com and Brooke Hernandez helped me get in contact with the owner of Nohbo.com. 4. Were you happy with the service you received from Saw.com? Yes. The services at Saw.com were phenomenal. It was easy and seamless.   Benjamin Stern, Nohbo CEO 5. Biggest challenge you have faced as a business? The biggest challenge we have faced as a business has been developing and commercializing the product in order to get our items on the market. 6. Is there any additional information about your story you would like to add? 120 billion units of personal care packages are produced and thrown away every year. With our product, for every  1 million used, we save 15,590 pounds of water, 22,050 pounds of plastic and 220 pounds of preservatives. Nohbo is an impact-oriented company. Acquire a Domain With Saw.com Saw.com would once again like to congratulate Nohbo on the purchase of Nohbo.com! Are you ready to launch your company website and start building your business? Let us help you find the perfect domain name for you and your brand! Our mission is to help businesses large and small be seen online. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, please contact us for a free consultation.]]></content:encoded></item>
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            <title><![CDATA[The (Hidden) Costs of Settling for a Subpar Domain]]></title>
            <link>https://testsite.sbs/blog/en/articles/the-hidden-costs-of-settling-for-a-subpar-domain</link>
            <guid>https://testsite.sbs/blog/en/articles/the-hidden-costs-of-settling-for-a-subpar-domain</guid>
            <pubDate>Thu, 09 Sep 2021 00:00:00 GMT</pubDate>
            
            
            <category>Buying Guides &amp; Best Practices</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Hidden-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Good domains aren’t cheap, and cheap domains aren’t good. Saw.com discusses the hidden costs of settling for a subpar domain name. ]]></description><content:encoded><![CDATA[A saying my grandfather first exposed me to when I was in my early school years and which… well, didn’t seem to make that much sense. At first, that is. “Good work isn’t cheap, and cheap work isn’t good.” Later on, life happened. What once seemed nonsensical started making sense. As an entrepreneur, I witnessed it first-hand time and time again that trying to save a buck can backfire. For example, paying a talented, experienced developer who is passionate about their projects gives 110% effort instead of “saving money” by hiring someone who charges 1/10 of that. Yet, later on, finding out that the sub-optimal work provided by the latter cost you far, far more than what the former (rightfully) charged for his expertise. Unfortunately, the same principle is often valid when settling for a bad domain name. Subpar Domain Names What exactly is a subpar domain name, you might ask? Quite simply, it can be several things. Often, it is the actual domain name that a person has wanted, but they put an action word in front of it. So, for example, if Saw.com were your domain of choice, one would use GetSaw, BuySaw, or VisitSaw.com…Or paying close to premium prices for Saw.co, ai or io. You don’t simply pick a domain and then move on, never having to worry about it again. Why? Simply because your domain produces effects time and time again throughout the life cycle of the project it is used for. More specifically: 1. Improve Click Through Rates According to a  Microsoft study ,  buying a domain   that is a great .com (in contrast to anything else, including) improve click-through rates. Click-through rates which frequently enable you to pay less for impressions. In other words, with each marketing campaign you launch, a solid .com domain will end up saving you money. Or “settling” for the sub-par domain makes you lose money, depending on how you choose to look at the issue. 2.  Instant Credibility Great domain names provide instant credibility, whereas a subpar domain is to be perceived as somewhat of a consolation prize. This instant credibility tends to open doors that would have remained shut in its absence. They will grant you access to opportunities you wouldn’t have had access to without it. Or at least get you a chance…A seat at the table. Simply put, a good  .com domain  name can facilitate that much-desired email reply that leads to the deal of a lifetime, whereas its subpar counterpart either doesn’t help or even downright hurts the proverbial cause. What price tag would you put on such an opportunity? 3. SEO     Even when it comes to Search Engine Optimization and the pursuit of quality editorial links, .com domain names open doors that various subpar alternatives cannot. If I have learned anything in terms of SEO over the years, the best links are those that money cannot buy. Links from serious organizations, universities, and other prestigious entities that are editorial by excellence. A great, memorable .com domain name represents a much-needed edge in the pursuit of such links.     4. Future Selling of the Domain     Are you thinking about how you will exit? That is smart. But do you know what would also be smart? Realizing that selling a great business built on a great domain name as opposed to a great business built on a “consolation prize” one can end up being the difference between booking a solid exit and selling for a life-changing amount   5. Attract Attention A .com domain name even influences talent acquisition and retention! Especially in a world where employees aren’t just interested in enough compensation to pay the bills. They want exciting career paths, jobs that make them feel proud about their professional lives. It’s one thing to have a business card with an email address and/or URL that commands respect. It is something completely different to avoid eye contact whenever someone asks you to pronounce your domain name out loud. Simply put, yes, great .com domain names can indeed be employee magnets. Whereas sub-optimal ones might even represent a deterrent. 6. Shows Business Success Last but certainly not least, and I have seen this countless times. When it becomes more than apparent that the original domain is subpar and an upgrade to the perfect domain is necessary, business success or funding has become public knowledge. The entity that owns the ideal domain can see that by conducting a handful of searches. With the success of the business, the  price of the domain  will rise. Considerably. I am going to say the exact quote my grandfather said, but slightly different now, “Good domains aren’t cheap, and cheap domains aren’t good.” Advice to You As an Entrepreneur who has been forced to work with shoestring budgets on multiple occasions, I realized a great Entrepreneur is very resourceful. Before I would walk away from the perfect brand for my business, I would consider emptying all of the tricks out of my hat and attempt some of the following: Negotiate payments over 3-5 years with a reasonable down payment.     Opt into a yearly lease where the payments cannot grow more than a certain percentage per year.     Consider trading goods, services, and cash.     If all else fails, find another domain where the price is more reasonable, and revisit 1, 2, and 3.   Whatever you do, do not go cheap on your domain name. Ready to Buy a Domain? Are you ready to launch your company website? Let us help you find the perfect domain name for you and your brand! Our mission is to help businesses large and small be seen online. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals. Additionally, we handle the nitty-gritty work for you. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, please contact us for a free consultation. Until next time. #GiddyUp! Jeffrey M. Gabriel CEO - Saw.com]]></content:encoded></item>
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            <title><![CDATA[I Bought a Domain, Now What? 5 Steps to Take After Domain Name Registration]]></title>
            <link>https://testsite.sbs/blog/en/articles/5-steps-to-take-after-registering-your-website</link>
            <guid>https://testsite.sbs/blog/en/articles/5-steps-to-take-after-registering-your-website</guid>
            <pubDate>Thu, 09 Sep 2021 00:00:00 GMT</pubDate>
            
            
            <category>Buying Guides &amp; Best Practices</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/What-to-do.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Want to set your website up for success? Saw.com shares 5 important steps to take when you register your domain name. ]]></description><content:encoded><![CDATA[You did it. You finally managed to  buy the domain  of your dreams. Congratulations! This is an important first step in building your company&apos;s online presence. But before you&apos;re up and running and make your first direct online sale, there are some additional steps you need to take to set yourself up for success and secure your company&apos;s future in the digital space. This article will share  5 important steps to take once you register your domain nam e. 1. Protect Your Domain Name Registering your domain  simply means that no one else can register the same name during your registration period. Unfortunately, registering the name isn&apos;t enough to protect your brand name. Malicious actors can register similar-looking domains to attempt to profit from your brand name. To protect yourself, you should trademark your brand name with the  Trademark Clearinghouse  (TMCH). A trademark will protect you from infringing domains, such as alternate extensions, misspellings, etc. However, simply having a trademark only protects you  after  someone else registers an infringing domain. If that were to happen, you&apos;d have to go to court proceedings, etc. Instead, prevent infringing registrations from occurring in the first place to avoid the headache of court proceedings. Consider: Purchasing a blocking service such as  AdultBlock  that automatically blocks registrations for your name across the adult-themed TLDs - .XXX, .ADULT, .SEX, and .PORN.     Defensively registering  similar-looking domains and popular alternate extensions.   2. Purchase a Web Hosting Plan Once you are protected, you need to get a web hosting plan for somewhere to house your website. There are tons of web hosts out there that offer bare-bones web hosting services - many registrars even offer hosting services. However, you should look at dedicated web hosting companies such as Bluehost or HostGator. They tend to provide the best service and offer the most bang for your buck. There are  two types of hosting , shared hosting and dedicated hosting. Shared hosting means that you share a server with other users, while dedicated means you have your own server. If you have a small or medium-sized website, you should be fine with shared hosting as it is an affordable option. However, if your website is very large and/or sends and receives sensitive information, dedicated hosting is a better option. Dedicated hosting has more robust security and custom options. Once you have a hosting plan, you need to point your domain name to your web host. This is quite simple. Just log into your registrar and update your nameserver information. Your registrar or web host will help you through this  process  if you have any questions. 3. Build Your Website Of course, this step is crucial. After all, why register a domain for your brand if you&apos;re not going to build a website? Because this is the most important step, it requires the most work. And there are many different ways you can build a website at many different price points. We&apos;ll cover the main three, from least to most expensive: Use a website builder.  This is the cheapest option as it requires little to no technical or design skills. Everything is already templated out, and you can essentially plug and play. Popular website builders include Wix, Squarespace, and Weebly. Website builders are great for small blogs or businesses just starting. However, as your company grows, you may find that they lack the customization options needed to build your brand and set yourself apart from the competition. Use WordPress.  WordPress is a free website-building tool that offers more customization for your site than website builders, but it requires more technical knowledge, specifically coding. It also requires much more setup and maintenance work than website builders. WordPress is a great option that offers the benefits of website builders with the added benefit of coding customization. Use custom code.  This is the most expensive option. It allows you to make your website stand out as much as possible while also adding some functionality that may not be possible on a WordPress site. Sites built from scratch are the most expensive because all the coding needs to be done from the ground up, with no existing framework. That also means any changes and updates to the site will take a lot more time. However, if your budget permits, hiring a professional web designer to build a custom site is a great option that can set your brand apart. 4. Build Your Social Media Presence When building your brand, you should make sure to create a social media presence that works in tandem with your domain name. That means ensuring all of your social names match your domain name (this may not be possible, but do your best!). The goal is to reach as many people as possible, all while communicating consistently across all mediums. So if your domain is footballnews.com, your Facebook should be facebook.com/footballnews. 5. Create a Branded Email Address Last, to add legitimacy to your site, you should create an email address that matches your domain name. For example, eric@footballnews.com looks much more professional than footballnews@gmail.com. Don&apos;t let your customers mistake your communications as spam! Conclusion What are you waiting for? Your website is ready to be built, and your customers are ready to visit. If you&apos;re interested in buying a domain name and want to learn more, speak with a Saw.com professional today.]]></content:encoded></item>
        <item>
            <title><![CDATA[Amanda Waltz: Speaker at Namescon 2021]]></title>
            <link>https://testsite.sbs/blog/en/articles/amanda-waltz-speaker-at-namescon-2021</link>
            <guid>https://testsite.sbs/blog/en/articles/amanda-waltz-speaker-at-namescon-2021</guid>
            <pubDate>Thu, 09 Sep 2021 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/NamesCon-Amanda-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Saw.com is attending Namescon 2021. Additionally, our own Amanda Waltz will be speaking! We hope to see you there. ]]></description><content:encoded><![CDATA[Saw.com will be attending Nameson Online 2021 Wednesday September 22 to Friday September 24. We are very excited to be attending this year’s conference. Additionally, we are more excited that our Co-Founder Amanda Waltz will be a speaker at this event. Do not miss her panel - Friday, on Stage 1 from 16:35 - 17:15. Amanda Waltz Co-Founded Saw.com to make it one of the top domain brokerages globally. With a combined decades of experience, our team is extremely knowledgeable about the ins and outs of the industry. Our mission is to make every business, large and small, be seen online. We believe in the power of what a domain can do for a company. We are here to help you  buy a domain,  sell a domain and protect a domain. What is Namescon? Namescon is the premier conference series for the domain world. Since it was founded in 2013, it has grown into one of the largest and most anticipated domain industry events of each year. The conference attendees include every aspect of the domain industry. From registrars to registries, web hosting companies, attorneys, brand managers, domain name investors, start-ups, affiliate marketing companies, etc. Similar to Namescon in January 2021, everything will be online. Namescon will be a full-spectrum virtual conference. From the comfort of your home, there will be keynotes, panels, breakout rooms, networking, and partner events. What Does Amanda Waltz Bring to Namescon? Saw.com Co-Founder, Amanda Waltz, will be speaking at this year&apos;s conference. As one of the most respected in the domain industry, she brings so much to the Namescon experience. Amanda brings uncommon depth and breadth of experience to her work within the domain community and industry.  Her purpose driven approach is focused on helping clients achieve their vision for their digital footprint and online ventures. At a time when there were few women in the domain industry, Amanda had the vision to recognize the critical need to reshape the approach to helping clients both divest of and acquire some of the most valuable, brand-building assets online today. Some of her more notable, high value sales success on behalf of her clients include globally recognized brands like, Twitch.com, Copper.com, Chief.com and many more.  Previously, she has held key sales and business development positions in travel, management consulting, and technology industries. She resides with her family outside of Boston. She serves on several boards in her local community and in her free time she enjoys travel, cooking, and biking hiking with friends and family. A Message from Amanda Waltz: “As a member of the NamesCon Advisory Board, I can tell you that the agenda for NamesCon Online, September 22-24, is not to be missed. You’ll meet me there, as well as an emerging generation of domaining superstars. Hit this link and you’ll save 10% on your registration. Ready to level up your domaining game? Then join me for NamesCon Online, September 22-24! As a member of the NamesCon Advisory Board, I can tell you that the agenda is amazing. If you’re ready to invest in a bold future, hit this link and you’ll save 10% on your registration. The NamesCon Advisory Board has developed an amazing lineup of sessions, workshops, and expert panels for NamesCon Online. These are the most important topics and emerging trends, brought to you by the guiding lights of the domain name industry. If you’re serious about leveling up your domaining career, join us September 22-24. You can use this link to save 10% on your registration! Join me at NamesCon Online, Sept 22-24, to tackle the most important topics &amp; emerging trends in domaining. Connect with the leaders of the industry to level up your career &amp; your portfolio.” Here’s a 10% discount link . Find Our Team at Namescon We are so excited to be attending Namescon this year, from September 22 to Friday September 24. From Amanda Waltz and the rest of our team of domain brokers - see you there!]]></content:encoded></item>
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            <title><![CDATA[Saw.com Spotlight: Rows]]></title>
            <link>https://testsite.sbs/blog/en/articles/saw-business-spotlight-rows</link>
            <guid>https://testsite.sbs/blog/en/articles/saw-business-spotlight-rows</guid>
            <pubDate>Thu, 02 Sep 2021 00:00:00 GMT</pubDate>
            
            
            <category>Buying Guides &amp; Best Practices</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Rows-YT.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[We discuss the rebrand from DashDash to Rows and the importance of a premium domain for your business in this Saw.com Spotlight. ]]></description><content:encoded><![CDATA[Rebranding is a natural step in the business world. Companies hit a point where they want that extra push to build their business. Rebranding is one way to do it. What comes with rebranding? Finding a domain name that checks all the right boxes. A domain name that matches the new brand name, is short, easy to spell, memorable and unique. Rows recently went through a rebrand. Formerly named DashDash, they felt the old name was subpar as both a brand name and a domain name. Some of their reasons were, people not understanding the meaning of DashDash was (“=”), hard to read and say and commonly written incorrectly. “It was frustrating to say the least. It took a long time for us to settle on just the right name for our business. Saw.com helped us make that a reality.” At Saw.com, we help companies be seen online. Whether that includes a startup, or an established company looking to rebrand. We are here to help every company  buy a domain , sell a domain or protect a domain. Read on to find out more about the Rows.com rebrand. From DashDash to Rows It’s 2021. It was time for something new. Rows  is  that something new. Use it to grow your business, automate marketing reports, find leads, collaborate with team members, and so much more. And - you can do it from anywhere! Rows allows you to make it what you want, and make it simple. Rows is the first true spreadsheet with built-in integrations and a slick sharing experience. Made for teams to build and share their work, all in one place. The type of product we have been waiting for since 2006! Learn more about the spreadsheet with superpowers, Rows,  here . Not only did the name Rows fit their company - but it worked as a domain as well. The team at Rows understood the power of a premium domain name. So, they secured a four letter domain that is memorable, easy to spell and brandable. Additionally, they found one that worked for their brand and would help them meet their future goals. Securing the Domain The team at Rows had the domain they wanted in mind. However, they needed assistance to secure the domain name - Rows.com. This is where we came in! Co-Founder Humberto Ayres Pereira found us online and reached out to our domain broker Rob Wilson. We helped the Rows team secure Rows.com with open communication and stayed within their budget. “It was a pleasure working to acquire the domain name Rows.com. This is an exceptional four letter, premium domain. I was happy to be a part of their rebrand and wish them luck in their future endeavors!”   Rob Wilson, Saw.com Domain Consultant  Congratulations on acquiring Rows.com, from Rob Wilson and the rest of the Saw.com domain brokerage team! For more on the  Rows.com rebrand , read their article. More About Saw.com Interested in rebranding? Speak with one of our professionals about a free consultation today. Let us help you find the perfect domain name for you and your brand! Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals. Additionally, we handle the nitty-gritty work for you.]]></content:encoded></item>
        <item>
            <title><![CDATA[Decentralized Domains Part 1 – The Bright Side]]></title>
            <link>https://testsite.sbs/blog/en/articles/decentralized-domains-part-1-the-bright-side</link>
            <guid>https://testsite.sbs/blog/en/articles/decentralized-domains-part-1-the-bright-side</guid>
            <pubDate>Tue, 31 Aug 2021 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Decentralized-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Jeffrey Gabriel discusses the bright side of a decentralized domain system and more. ]]></description><content:encoded><![CDATA[When I have brought up decentralized domains in conversations with client and colleagues a lot do not know what they are. I decided to write a two part article that will cover what they are, as well as the positives and the negatives of them.  You can read my longer, more detailed version on CircleID.com. In a traditional, centralized domain name system IANA is in control of the single, authoritative root. While ICANN is in charge of managing IANA. Additionally, ICANN delegates the management of specific TLDs in the root to various registries and these registries authorize companies called registrars to sell individual domain names to customers.  The biggest limitation to this traditional system is censorship. Saw.com, along with everyone that owns a domain that you most likely know exists, is affected by the centralized domain name system. Although we are not a registry, we do help people sell domains,  buy domains , and protect domains. We use systems like ICANN and various registries everyday to assist us with our work. Decentralized Domains Decentralized alternatives to the traditional Domain Name System have been receiving more and more attention lately. Why? Solution providers and blockchain technology-friendly browsers are making this possible. However, with a decentralized domain name system no centralized point of control, or of failure, exists. Or, at least that is the main goal. What are the possible benefits of a decentralized domain name system anyway? To name a few, censorship resistance, no yearly registrations just one payment, anonymity and the security dimension. However, these are not without some disadvantages. You can learn all about it by reading my article on Circle ID:  Want to   here .  Also, stay tuned for part two of this article - The Dark Side of Decentralized Domain Names.  About Saw.com Are you ready to launch your company website? Let us help you find the perfect domain name for you and your brand! Our mission is to help businesses large and small be seen online. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals. Additionally, we handle the nitty-gritty work for you. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, please contact us for a free consultation.Because everyone is very busy, this is the short version. You can read my longer, more detailed version on CircleID.com.]]></content:encoded></item>
        <item>
            <title><![CDATA[Behind The Sale - $6.99 Purchase To a $2,500 Sale]]></title>
            <link>https://testsite.sbs/blog/en/articles/behind-the-sale-6-99-purchase-to-a-2500-sale</link>
            <guid>https://testsite.sbs/blog/en/articles/behind-the-sale-6-99-purchase-to-a-2500-sale</guid>
            <pubDate>Thu, 19 Aug 2021 00:00:00 GMT</pubDate>
            
            
            <category>Selling Strategies and Tips</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/6.99-to-2500-IG-1.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Jeffrey Gabriel shares information behind the Saw.com Sale: BeaverSwap.com – from $6.99 purchase to $2,500 sale. ]]></description><content:encoded><![CDATA[It is funny sometimes when I speak to clients. They say to me, &quot;Sir Jeff, we are looking to purchase X domain name, but it is probably only for a few thousand dollars. I won&apos;t bother you with that. It just isn&apos;t big enough.&quot; My response is always, &quot;Bring it on! Happy to help!&quot; 
 
 There are a few reasons for this. The most important one is great salespeople are doers. We always have and want something to do, something to work on, and something to dream about. There is never a day where a salesperson&apos;s job is &quot;done&quot;, and they are waiting for something new. When I am busy, shucking and jiving, and have a lot of deals going on I am a lot more efficient, motivated, and fulfilled. I would rather close ten small sales than one big one. 
 
 Chasing the white whale (A huge blockbuster sale) and being a modern-day Captain Ahab have their rewards, but those that decide for the huge wins will go long periods of time without anything. The money a salesperson makes on a sale like this could hold them over for potentially years, but mentally speaking going months without a sale would be downright depressing! For the record when I was trying to sell Sex.com a number of years ago I was still closing sales for 1,500 the same month I sold that. BeaverSwap.com In this particular case, Doron Vermaat, CEO of Efty purchased BeaverSwap.com for just $6.99 a couple of months ago. He got an inbound lead on his own platform and tried to handle it himself. When the buyer didn&apos;t respond he sent it using the Saw.com/Efty.com Domain Brokerage integration and sent the opportunity to us. In a matter of days we were able to sell it for $2,500. He highlighted this on his own company blog right here: Behind the Sale: BeaverSwap.com – from $6.99 purchase to $2,500 sale One of the other things that keep us salespeople motivated is laughter. We had a couple of chuckles over this domain name and we are looking forward to seeing what the buyer of beaverswap.com is going to do with it! 
 Congratulations to them, thank you and nice pickup to Doron. Also, great job to our Broker, Paul Thomson for jumping on the opportunity and making it happen. More About Saw.com Are you ready to find a domain name and launch your company website? Let us help you find the perfect domain name for you and your brand! Our mission is to help businesses large and small be seen online. By acquiring a domain name, you can do that. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals. Additionally, we handle the nitty-gritty work for you. If you are interested in speaking with an expert from our domain brokerage service about  buying a domain , please contact us for a free consultation. 
 
 Happy Hunting! 
 
 Jeffrey Gabriel 
 Saw.com]]></content:encoded></item>
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            <title><![CDATA[Saw.com Spotlight: Kevel]]></title>
            <link>https://testsite.sbs/blog/en/articles/saw-com-spotlight-kevel</link>
            <guid>https://testsite.sbs/blog/en/articles/saw-com-spotlight-kevel</guid>
            <pubDate>Wed, 18 Aug 2021 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Kevel-YT.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Chris Shuptrine, VP of Marketing of Kevel, discusses the challenges of rebranding and their experience with Saw.com in this new interview.]]></description><content:encoded><![CDATA[This week, Saw.com Domain Consultant and Branding Agent, Brooke Hernandez sat down with the VP of Marketing at Kevel, Chris Shuptrine. The two discussed the background of Kevel, the challenges of rebranding their company and their experience with Saw.com. We would like to congratulate Kevel on acquiring the domain Kevel.com for their business. Thank you for allowing us to help you be seen online. We wish you good luck in all your future endeavors! For more information on  Kevel , visit their website and follow them on all social media platforms. Watch the full interview  on our Youtube channel and read along with our transcript below. Transcript [Brooke] Hi. I&apos;m Brooke with Saw.com and today I have Chris Shuptrine, VP of Marketing with Kevel. Chris, thank you for joining! [Chris] Thank you for having me Brooke. Who is your company? What do you provide as a service? [Chris] We are Kevel, we offer software that makes it easier for brands and apps to build custom, user friendly, private ad platforms to monetize their site and apps. Lots of big words there, but when you think of a company like Facebook. You are scrolling through the feed, and love them or hate them, but there are the promoted posts that are within that feed. Those are what we call Native-Ads, they are there but they aren&apos;t like pop-ups, they do not slow down the page, they are relevant to your interests. Additionally, you are not going to see Malware or spam. Facebook makes many many millions of dollars from that ad platform, and it took them years to build and hundreds of engineers. What we want to do is democratize that advertising tech. With our tools you can take something like Facebook. But, instead of years and fifty engineers, you can use two engineers and a couple of weeks and build a minimum viable product that is similar and that you can launch. We work with a lot of marketplaces too to not promote posts, but similar to Amazon’s sponsored products. For example, where you search for a hat and the first three results are sponsored hats. Those ads drive 10% of their GMV right now. So, they make a substantial amount of money from their ad platform. At Kevel, we talk to retail and marketplaces and say, see the success Amazon has from their ad products? What about building that and doing it easily with our infrastructure tools? What are the factors that you want to portray to your potential customer’s, with regard to your brand identity online? [Chris] We are an interesting product. We appeal to both the revenue and exec side and to the technical side. By that I mean, creating an ad platform is effectively a revenue idea, generating opportunity. So that is going to stem from the people who are growing the company, that could be the head of product or revenue. But then the actual implementation of the product is through API’s and tech software. We are very much a backend infrastructure tool, so you cannot just drop us into your sites and suddenly it works. But, that is our selling point! By being more of a backend tool, there are more security benefits, faster and gives you the opportunity to create more native ad placements. When did your company first conceptualize this brand? My understanding was before the company was under a different name. [Chris] Yes, it was called Adzerc. We were founded in 2010 by our CEO, James Avery, at the time we were more of a traditional ad tech platform. As we evolved and we pivoted to being more of an API solution, we realized the name Adzerc was not the best name suited for the company. We rebranded in December and because Kevel.com was not available, we went with Kevel.co. What was the process you took as a company to pick the name as well as the domain name? [Chris] We worked with a brand called Lexicon Branding, we went through a couple rounds of keywords and company name ideas. Kevel was one of them. We liked it a lot. What spoke to us was that it was so unique, it&apos;s not a name that is heard often. However, it is also not a made up word, if you are familiar with boating, kevel is the cleat that is attached to a dock that you would tie to your boat to keep it moored. It ticked off a lot of boxes of what an ideal domain name would be; five-six letters, symmetry in the name, easy to pronounce, easy to spell. With Adzerc, some people would capitilize the “z” and some wouldn’t, so it lead to confused branding. With Kevel it is not a problem, its easy to pronounce, snappy and memorable. The biggest issue was that Kevel.com was already taken. So we found the .co and moved forward with that. [Brooke] One of the recommendations in the domain industry is that if you are going with a brand, you need to make sure that customers are going to be able to say it and spell it. Even if they have never heard of the word. Kevel is short, snappy, strong and easy to remember. Playing off that, what advice would you give to a startup, or even an established company, looking to acquire their brand fitting domain? [Chris] Naming is hard, if you have the budget to work with a third party professional, highly recommend it. Working with an outside eye was so helpful. Internally, it is very easy to be caught on being overly descriptive with the domain name. Working with an outside help to bring in new words and brandable names that evoke an emotion- not always product related. We did not let the lack of a .com stop us from going forward with the domain. It was not necessarily ideal, but we still launched with it and I tried to reach out to the owners of Kevel.com. The advice I would give is if someone is to hire a professional. We went to Saw.com to see if there was an opportunity to work with professionals to acquire Kevel.com. Why? Because we saw value in the .com. With companies there are always interesting highlights of something that was supposed to go one way but went another. Do you have any interesting stories? [Chris] A while ago, one of our customers was Reddit, we were powering some ads on their site. Our CEO was randomly in their office doing a visit when they invited him into their product meeting. They were discussing difficulties with getting out this native promoted Reddit post of theirs. James Avery, our CEO, was like “Yes, we can do that!” Perhaps it was not fully built yet, but he went back to the office and we figured out how to make it happen. It was a good thing he was in that meeting, because it changed the course of the company. We started to build more backend software to allow for user friendly, privacy driven, integrative ad units that we were not doing before. Would you recommend Saw.com to other companies to assist in domain acquisition? [Chris] 100%. We tried and failed to acquire Kevel.com. Saw.com did not fail. You were great to work with, the start to finish was a month. You were fast, you acquired it and at a price we were looking for. [Brooke] Wonderful, it was a pleasure of course. I wish Kevel good luck, we will be watching you guys expand and continuing on your success. Thank you so much for being here, I wish you the best! More About Saw.com Are you ready to find an SEO-friendly domain and launch your company website? Let us help you find the perfect domain name for you and your brand! Our mission is to help businesses large and small be seen online. By acquiring a SEO-friendly domain name, you can do that. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals. Additionally, we handle the nitty-gritty work for you. If you are interested in speaking with an expert from our domain brokerage service about  buying a domain , please contact us for a free consultation.]]></content:encoded></item>
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            <title><![CDATA[How to Choose a SEO Friendly Domain Name]]></title>
            <link>https://testsite.sbs/blog/en/articles/how-to-choose-a-seo-friendly-domain-name</link>
            <guid>https://testsite.sbs/blog/en/articles/how-to-choose-a-seo-friendly-domain-name</guid>
            <pubDate>Fri, 13 Aug 2021 00:00:00 GMT</pubDate>
            
            
            <category>Buying Guides &amp; Best Practices</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/How-to-Choose.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[A domain name that fits your brand but is also SEO friendly will bring your  business to a whole new level. Here is how to choose a SEO friendly domain name. ]]></description><content:encoded><![CDATA[Your domain name is essentially your company’s home address. It is the location users plug into their search engine to find and connect with you. Whether they are just looking to browse your site, or if they have a question or want to make a purchase, your domain name needs to help them get to you. Customers want easy, they want fast. The less work for them, the better. Acquiring a domain name that directs customers to your company site quickly and efficiently should be your goal. Additionally, choosing a domain name that also fits your brand should also be on your mind. It is crucial to your company’s success that your website also captures the essence of your brand&apos;s identity. How do you find a domain name that checks off both of these boxes? You find a domain name that fits your brand but is also SEO friendly and you watch it bring you to a whole new level as a business. In this article we will cover the importance of domain names, SEO and how to choose an SEO-friendly domain name for your business. Importance of a Domain Name At Saw.com, we believe in what a domain name can do for a business. We want you to be seen online, and seen by millions of people. As the virtual address of your business, your domain name should do exactly that. A premium domain name is easy to spell, brandable and memorable. Some of the benefits a  premium domain  name can bring your business is building your credibility, increasing site traffic, increasing sales and so much more. Still do not understand the importance of owning a strong domain name? There are currently 363.5 million domain names registered across all top level domains (TLD’s) around the globe. Without a good domain name, you are a needle in the haystack that is the Internet. You need to figure out how to make your business stand out from the other businesses, large and small. And in 2021, you simply can not just rely on organic reach. There are far too many business websites and social media pages to compete with. If you want to stand out, you need to take matters into your own hands. This is where choosing the right domain name is crucial. Search Engine Optimization First, we need to discuss SEO. SEO stands for search engine optimization. It is the process of improving your website in order to increase the website traffic from search engines. So, when people search for a product or service similar to yours, your site can be recommended. Essentially, search engines like Google have bots that scour web pages collecting information about different sites. Then, algorithms use the information to determine what website should be on what page of Google search results. This is what sets  SEO  apart from advertisements. You can not buy a good SEO ranking in search engines, you need to work for it. As a company, you want to take advantage of using SEO so you can rank higher in searches. Why? Because the higher you rank, the more exposure you receive from organic traffic, and the more customers you will receive. SEO Friendly Domain Names Wondering how to take the reigns and get your company the traffic it deserves? You purchase a premium, SEO-friendly domain name. Here are some things to keep in mind as you search for a domain name: 1. Top Level Domain Extensions (TLD’s) When purchasing a domain, you need to choose the domain extension that is right for you. Today, there are over 1,000 domain extensions- some unique to countries, some that connect with specific industries and activities. However, the most common domain extensions are .com, .net, .org and .edu. Which do you think typically rank higher on Google searches? The most common TLD’s, of course. To give your business a better chance of ranking higher in search engines,  buy a domain  with a TLD, like a .com or .net. 2. Brandable Domain When choosing the domain for your website, you need to make sure it is brandable. What does this mean? It is unique. Think of Amazon.com or Google.com. They are made up words, a blank canvas to create a business upon. And, they stand out. Make it simple. The easier it is for people to remember, the better. Easy to spell, easy to pronounce. 3. Avoid Hyphens and Numbers Using hyphens and numbers in a domain name typically correlates with spam to a search engine like Google. Hence, ranking you lower. Additionally, many customers will not trust the site. For example, Walmart.com vs. Wal-mart123.com. Which is easier to remember? Which would you trust? 4. Easy to Spell Again, your domain name needs to be easy to spell. Not only for your customers, but for search engines that are trying to figure out where to rank your website. Choose a domain name that people will remember. Ready to Buy a Domain? Are you ready to find an SEO-friendly domain and launch your company website? Let us help you find the perfect domain name for you and your brand! Our mission is to help businesses large and small be seen online. By acquiring a SEO-friendly domain name, you can do that. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We pride ourselves in our transparency and passion to help you reach your goals. Additionally, we handle the nitty-gritty work for you. If you are interested in speaking with an expert from our domain brokerage service about  buying a domain , please contact us for a free consultation.]]></content:encoded></item>
        <item>
            <title><![CDATA[Don't Forget the Socials]]></title>
            <link>https://testsite.sbs/blog/en/articles/dont-forget-the-socials</link>
            <guid>https://testsite.sbs/blog/en/articles/dont-forget-the-socials</guid>
            <pubDate>Mon, 09 Aug 2021 00:00:00 GMT</pubDate>
            
            
            <category>Buying Guides &amp; Best Practices</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/socials-1.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[The branding needs of businesses are changing. Acquire a domain name, build a website. But, don’t forget the socials!]]></description><content:encoded><![CDATA[Times have changed and are changing. Along with them, are the branding needs of businesses. More specifically, it is perfectly natural for these branding needs to become increasingly complex as time passes. Gone are the days when your domain and website name represented the only game in town with respect to traffic generation. Simpler times, some might say. Web 1.0, if you will. Social Media Has Changed the Game     Then along came social media platforms (the Web 2.0 revolution) and the proverbial game changed. With domain investors and online business owners alike oftentimes confused as to what that means for their activities. As tends to be the case in such climates, two extremes became quite vocal:     On the one hand, those who believed domain names were “obsolete” and that social media platforms will bring about the death of websites. Why bother going through the hassle of securing a great domain name, setting up a website and making sure your servers are up and running, when you have huge corporations that are willing to take care of everything for you? On the other hand, there were let us call them website purists. Who believed that social media platforms offered us a poisonous pill. Or trojan horse, even. To put it differently, they believed it was a huge mistake to say goodbye to the freedom and sovereignty that running your own website facilitated. Why hand over so much control to a faceless corporation that could shut down the account you spent so much time and energy building just like that? Some believed the social media phenomenon was just a fad, others envisioned a 1984-like future with these platforms in the spotlight. Regardless, website purists were firmly convinced social media should be avoided at all costs.     Domain Names vs. Social Media     Needless to say, both sides ended up being wrong due to deploying an emotion-driven decision-making framework rather than embracing reason. Here we are, many years later, and the “domain + website” duo is hardly obsolete. The same way, however, social media platforms are also here, stronger than ever.     In fact, a fair case could be made that the two arch-enemies are actually anything but adversaries. Instead, domain names + websites and social media platforms actually complement one another rather nicely. Together, they make for a landscape even more opportunity-dense than the already-generous one that existed prior to the Web 2.0 phenomenon.     Would using a social media account as the main pillar of your online activity be recommended? Most definitely not.     Even if they allowed hatred to get the best of them, website purists did have a point. The fact that by using a social media account as the main component of your online business, you’d be ceding far too much control to a corporation to which… well, you just aren’t that important.     However, there is far too much traffic on the table for you to simply ignore social media platforms. As such, more and more businesses are understanding the fact that the relationship between the two dimensions is symbiotic. In other words, of course you should use a domain + website as the main component of your system. 
   Why Not Drive Traffic to that Hub via Social Media Platforms? A lot of times, one platform or another represents an excellent place where the target audience of your business can be found. If you are charismatic, why not host a YouTube show and drive traffic to your website that way? Or if you’d prefer short-form punditry, perhaps it would make sense to try Twitter on for size. Maybe Instagram, if let’s say photography would work better for your business. TikTok for younger demographics and the list could go on and on. Furthermore, why not diversify and experiment with various platforms? Indeed, more and more online business owners are doing just that. Match the Handle to the Domain Name And, you’ve guessed it, this created yet another branding-related need. The need to secure your brand name on relevant social media platforms. There are two main possibilities if you are currently looking for a  premium domain  name and interested in the social media dimension: If you are buying from a social media-savvy domain investor, you might be lucky enough to receive at least a few exact match social media handles as a bonus. In other words, the domain investor had already secured them and will include the handles in the sale. Realistically speaking, however, such situations are still more of a rarity than the norm. In most cases, you will have to either do the necessary legwork yourself. However, you could also delegate this task to brokers who specialize in such services. Use a Domain Broker When it comes to the second scenario, we would recommend the following system: A. Start by compiling a list of social media platforms you want or might want a presence on. Then, check the availability of your perfect social media handle. If you are lucky and it is available, simply sign up for an account (free of charge in most cases) and secure it. B. If your perfect handle is not available, you will have to choose between settling for the next best thing (the second or third-best option) in terms of available handles or trying to go after your number one pick. If you choose to go after your top choice, there are three possible situations: The owner of the handle is still active on the social media website in question. In which case, you can simply create a random account there and get in touch through a direct message. Or, perhaps you will come across other contact details when browsing through the posts of the person in question). Hire a  domain broker  that specializes in the acquisition of digital assets. They will know the best way to reach them and negotiate with them. Most importantly, protect your funds when it is time to transact. How Much Should You Pay For the Perfect Social Media Handle? It all depends on whether or not you have a clear plan with respect to your activity there or are simply trying to secure the handle for possible future use. If the social media platform in question represents a core element of your marketing strategy, your generosity should of course go up in direct proportion to the potential benefits you believe that platform puts on the table. If, on the other hand, we are dealing with a “just in case” situation (possible future use), you can either decide to wait and monitor (hoping that the handle somehow becomes available). Or, establish contact with the owner without putting an impressive offer on the table. In other words, you hope the social media handle is so unimportant to its current owner that he/she will be willing to hand it over in exchange for a symbolic amount. Just like premium domain names, premium social media handles will cost thousands if not tens of thousands of dollars. They can go up significantly from there if the handle you are seeking is tied to an individual, or business that already has a large following. Build Your Brand with Saw.com As can be seen, it’s ultimately all a matter of understanding that forgetting the socials is not an option. Be proactive. Let’s just say that securing the best social media handle(s) will be easier today than this time next year. Procrastinating might not be the wisest idea in the world. As Auntie Buzz always said, “Don’t forget the socials!” Are you ready to launch your company website and start building your business? Let us help you find the perfect domain name for you and your brand! Our mission is to help businesses large and small be seen online. Our domain brokers are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. If you are interested in speaking with an expert from our domain brokerage service about  buying a domain , please contact us for a free consultation.]]></content:encoded></item>
        <item>
            <title><![CDATA[How Much Does a Domain Name Cost? What You Need To Know]]></title>
            <link>https://testsite.sbs/blog/en/articles/how-much-does-a-domain-name-cost</link>
            <guid>https://testsite.sbs/blog/en/articles/how-much-does-a-domain-name-cost</guid>
            <pubDate>Thu, 05 Aug 2021 00:00:00 GMT</pubDate>
            
            
            <category>Buying Guides &amp; Best Practices</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/How-Much-Does-a-Domain-Name-Cost.png" length="0" type="image/png"/>
        <description><![CDATA[Saw.com discusses everything that involves the costs of domain names. What affects the cost, why premium domain names have a larger price tag and what you should be spending. ]]></description><content:encoded><![CDATA[As the digital landscape continues growing, more people understand how important it is to have a solid online presence. A creative domain name is at the heart of this presence – the unique address that directs users to your website. In this blog post, we’ll dive deep into  website domain cost , exploring various factors influencing pricing and the potential ROI of owning a great domain. Factors that Influence Domain Prices There are many factors that affect the desirability, and therefore cost, of a custom domain.  Let’s take a look at the most important factors influencing the demand for domain names. 1. Availability of the Domain Name A domain name’s availability is one of the major factors affecting its price. If the domain you want already belongs to someone else, you’ll likely have to pay a premium to  buy it from the current domain owner  if they’re willing to sell. On the other hand, if the domain is unregistered (a new domain name), you can buy it for a lower price through a reputable domain registrar. However, even unregistered domain names are priced according to their desirability. Registrars calculate which domains fall into premium tiers and are worth more relative to alternatives. Many registrars also offer web hosting services, sometimes including a free domain name for the first year. If you plan on using a  website builder , you can often get a free domain if you commit to a year of service. 2. Domain Extensions (TLDs) Domain extensions, or Top-Level Domains, play a major role in a domain name’s  price. The big three you are undoubtedly familiar with are .com, .org, and .net. Only recently did the .com extension fall below 50% of all websites in existence. It now sits at 47%, which is still  the most popular TLD  by a wide margin. Purchasing a new domain typically falls within the price range of $10 to $20 per year.  Moreover, Country code TLDs like .ca, .uk, or .de are less in demand than popular extensions like .com, making them an economical option for businesses and websites targeted at a specific region. Generic Top-Level Domains (or GTLDs), such as .xyz, .link, or .inc, are put into different tiers. These tiers are dependent on whether the GTLD is determined to be premium. For example,  .link is in the lowest tier and renews for around $7. The most expensive tiers could cost up to $5,000 per year.  It all depends on the quality of the name. Certain extensions, such as .edu and .gov, are reserved for specific institutions (in this case, those related to educational institutions or government). These special extensions are regulated by those managing the TLD and are generally not available to the public. You must meet certain criteria to qualify, such as .law being reserved for licensed lawyers. 3. Industry and related market As with any aspect of business, sometimes the market is hot, sometimes it isn’t. This can have a notable  impact on domain value , as well. For example, domains referencing “ai” are currently surging in demand and value. On the other hand, as the crypto craze is cooling off, domains with the term “coin” are also dropping in demand and price. In general,  high-demand industries command higher demand for related domains , especially industries related to tech and the Internet in general. The demand for these domains will ebb and flow with the market they relate to, as with their value. 4. Perceived Value of the Domain Name The perceived  value of a domain name  is somewhat subjective, but certain characteristics will predictably make some domains more desirable than others. For example, short, memorable names with clear branding potential typically command higher prices than longer, less memorable alternatives. The age of a domain also plays a role in its perceived value . An older, more established domain may have higher perceived value because it has been used for a long time already. The most important factors to consider when purchasing a domain name are: The domain extension The length The industry How universal it is (is it known in multiple languages?) Memorability Easy to spell Branding elements Government, economic, and social factors The perfect example of a great domain name is yoga.com because it’s short, easy to remember, has market dominance, and has immediate trustworthiness.  Additionally, the word yoga is known in many languages. A domain name&apos;s perceived value is determined by market demand, but carefully considering these factors can help you choose a high-value domain that will benefit you in the long run. 5. Quantity of Keywords within the Domain Name The quantity of keywords within a domain name is one factor that can influence its cost. While domain names containing popular keywords may have higher perceived value in search engine rankings,  it’s important to consider the relevance and branding potential of a domain name  rather than just focusing on the number of keywords it contains. In fact,  using too many keywords in a domain name may actually harm your SEO efforts.  Search engines are increasingly sophisticated and can detect when websites are over-optimizing their content with too many keywords. Therefore, choosing a domain name that accurately reflects your brand or business is crucial while still being concise, memorable, and easy to spell. A short and relevant domain name will likely be remembered by potential customers and can help build brand recognition over time. Here are some examples of  keyword-stuffed  domain names: seattle-cat-and-dog-vet-clinic.com freeandfastphonerepair.com weddingandeventplannersofaustin.biz How much a domain is worth can be subjective and influenced by multiple factors, so it’s essential to evaluate your options carefully before you make a purchase decision. 6. Hiring a Domain Name Broker The process of purchasing a domain, especially if you’re entering a bidding war, can be overwhelming and confusing. A  domain broker  service, like Saw.com, specializes in all aspects of the  domain buying  process, such as: Negotiating a fair price for the domain name Identifying who the current owner is Organizing all the paperwork, escrow, and transfer of the domain name to ease the process for the buyer. Popular Domain Sales and Industry Trends The domain sales and pricing world is constantly changing, with new trends and industry developments emerging regularly. Keeping up with these trends can be crucial for anyone purchasing a domain name at a reasonable price. A recent industry trend has been the rise of  premium domains , which are typically shorter, more memorable names with popular TLDs like .com or .net. Premium domains are more expensive domains than average domains and can sell for thousands or millions of dollars, making them inaccessible to many individuals or small businesses. However, it’s important to remember that domain names can be effective without being expensive -  a well-chosen name that aligns with your brand  and values can be just as valuable as a high-priced premium domain. Examples of Successful Domain Sales Successful domain sales can serve as inspiration for individuals and businesses alike. Since entering the domain industry, Saw.com has made record-breaking sales. The sale of Sex.com sold for a staggering $13,000,000. Additionally,  Saw.com brokered the successful sale of AI.com.  While these examples represent the extreme end of the spectrum, they highlight the potential ROI that can come from owning a high-value domain. In many cases, businesses have leveraged their premium domain names to drive significant traffic and revenue, making the initial investment well worth it. Don’t let these huge numbers scare you. You can still get a quality domain name for your online business at an affordable option - even if you’re on a budget. Current Industry Trends in Domain Name Pricing As domain names have become essential for businesses and organizations, it’s crucial to understand the current trends in domain pricing to make an informed decision.  The most popular TLDs, like .com and .net, are likely more expensive because of their familiarity and recognition. Industry trends show that shorter domains with  fewer characters tend to sell for higher prices.  Domains with popular keywords  or phrases can also fetch a high price due to their perceived SEO value. When determining the value of a domain, factors such as the extension and potential audience should also be taken into consideration. Shorter domains are perceived to have higher value, leading to a higher price tag.  As demand for premium domain names increases, prices for these sought-after domains continue to rise. Ultimately, supply and demand within the industry drive the cost of domain names, making it vital to keep up with trends and developments when considering purchasing a domain name. Return on Investment of Purchasing a Domain Name While the cost of a premium domain name may seem steep, it can be a valuable asset for your business. By choosing a domain name that accurately represents your brand and is easy for customers to remember, you can increase brand recognition and develop a stronger online presence. Owning a premium domain name can drive traffic to your website and ultimately lead to increased revenue.  Research has shown that having a memorable and relevant domain name can improve click-through rates, as customers are more likely to trust and engage with a website that has a professional and trustworthy URL. So while the initial cost of purchasing a premium domain name may be high, the long-term benefits and potential return on investment make it an attractive option for businesses looking to establish themselves online. How Much Does it Cost to Buy a Domain Name?   That Depends Domain pricing can vary based on the pricing model, availability, type of domain, perceived value, length of registration period, keyword usage, and prior domain ownership.  While some domain names are sold at a flat rate, others are sold through bidding. Understanding these factors is crucial in determining if  purchasing a domain name will be a good return on investment . If you’re considering purchasing a domain name, the experts at Saw.com can help. As a full-service broker, we can help with  domain appraisal , branding, buying, selling, and more.  Contact us today !]]></content:encoded></item>
        <item>
            <title><![CDATA[Meet The Team: Kris Hou]]></title>
            <link>https://testsite.sbs/blog/en/articles/meet-the-saw-team-kris-hou</link>
            <guid>https://testsite.sbs/blog/en/articles/meet-the-saw-team-kris-hou</guid>
            <pubDate>Wed, 28 Jul 2021 00:00:00 GMT</pubDate>
            
            
            <category>Buying Guides &amp; Best Practices</category>
            <category>Selling Strategies and Tips</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Kris-Hou-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Meet the Team: Saw.com domain broker Kris Hou sat down to discuss his secret talents and how he discovered the domain industry. ]]></description><content:encoded><![CDATA[Kris Hou has been with Saw.com since October 2020 and is already a big part of the Saw.com  domain brokerage team . Today, Kris Hou sat down to discuss his skills and talents and how he discovered the domain industry. Read to get to know our domain broker, Kris Hou! 1. Name 3 words that best describe you I would describe myself as Hardworking, Honest and Inquisitive. 2. What are you happiest doing when you are not working? When I am not working, I spend most of my time with my family. I am happiest at home relaxing with my wife and kids. I also have a few hobbies, I love playing basketball and online games. 3. Do you have skills or talents people do not know about? I am bilingual, I speak Mandarin and English. This helps me with work and simply day to day! I love talking with people, I think another talent of mine would be my ability to connect with different individuals. Another one of my secret talents is cooking! I love being in the kitchen, hanging out and trying new recipes with my family. 4. What would your personal motto be? “Learning is a treasure that will follow its owner everywhere.” I am someone who has always been eager to learn. I walk through life looking to learn more, whether that is work related or not. 5. How did you get into the domain industry? Why did you join the Saw.com team? When I joined the domain industry, I saw it as a new work opportunity. I did not realize how much I would enjoy it! My love for the domain industry was unexpected, but I ended up staying in it. Before Saw.com was founded I had worked with Jeff Gabriel. He taught me a lot about the industry. So, when Jeff and Amanda Waltz began Saw.com a year ago, I knew I wanted to be a part of it. I love being part of the Saw.com team, and my goal is to learn everything I can and be a part of Saw.com&apos;s continuing success. More about Saw.com Interested in working with our domain consultant Kris Hou? Contact him at kris@saw.com. Saw.com is a team devoted to helping clients build their business and be seen online. Our professional team of domain brokers is experienced in all types of sales across a wide variety of industries. Saw.com expertise creates a unique, personalized experience through domain brokerage, appraisal, portfolio management services and more. With Saw.com domain brokers, anyone can  buy a domain , sell a domain name or protect a domain name.]]></content:encoded></item>
        <item>
            <title><![CDATA[Mistakes Small Business Owners Make]]></title>
            <link>https://testsite.sbs/blog/en/articles/mistakes-small-business-owners-make</link>
            <guid>https://testsite.sbs/blog/en/articles/mistakes-small-business-owners-make</guid>
            <pubDate>Mon, 26 Jul 2021 00:00:00 GMT</pubDate>
            
            
            <category>Buying Guides &amp; Best Practices</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/SBO-Mistakes-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Here are common mistakes small business owners make when starting their business. And of course, how you can avoid them!]]></description><content:encoded><![CDATA[Starting a small business is so common nowadays. People see small businesses on Instagram, TikTok and other platforms and think, I can do that! It looks easy, but running a small business is anything but that. It takes hard work, dedication and perhaps the most often overlooked factor, time. Unfortunately, small business success does not happen overnight, as it may seem online.     Saw.com has gone through this process before, and now we are here to help you be successful. Here are common mistakes small business owners make when starting their business. And of course, how you can avoid them!     1. Not Having a Plan     When you are starting your business, it is crucial to plan. Yes, it takes some time. Yes, it can be overwhelming. But, not making plans can hurt your business down the road.     There is so much to consider when starting a business, and you simply can not rush the process. We suggest making a  business plan,  marketing plan and financial plan. While doing these, it is crucial to stay organized and take your time.     Do your research; study competitors and other industries and look at what consumers are interested in. Evaluate your own resources, your connections, experience, your money and planned investments. Create ideas for the future And of course, set goals.     2. Relying on Social Media     In this day in age, many people assume they can start their business using social media platforms. It is free, easy to upload content and accessible to people around the world. However, social media can only take you so far when it comes to running a business. You also lose control over some aspects of your company. Essentially,  do not use social media to build your business .     What should you do instead?  Buy a domain name  and build your company website. Not only will it be easier for customers to find you. But, this will ensure you have full control over your content, traffic and brings credibility to your site.     3. Overspending     We hear too often, “you need to invest money to make money”. Although this is true, there is a balance when starting a small business. You do not need to buy the newest and shiniest of everything when you are starting out. It is possible to find equally reliable equipment and software at a lower price. Additional ways to avoid overspending is not hiring non essential employees and not diving into unnecessary purchases like a huge office space or storefront right off the bat.     To avoid doing these, make a business budget. Decide what is worth investing in, and what is not.     4. Underspending     The other side of the scale is underspending. Although it is good to save and be aware of your spending, never investing in your company can also hurt you down the road. Again, you need to decide what is worth investing in to make you successful.     Sometimes new small business owners lack confidence and have a fear of failure. So, make sure you are not underpricing your goods and services. Research competitors in the industry and across other markets. More importantly, have confidence in yourself and your product!     5. Trying to Do it Alone     Many small business owners try to juggle everything alone. This is inefficient and can lead to stress, un organization and end up hurting your business. Make your business stronger by putting together a strong team of people who support you and your vision for your business. When you hire driven, intelligent people in the areas that you need to make stronger, your business will benefit. These employees will become the people you can bounce ideas off of, learn from and trust.     As a business owner, it is also important to learn effective delegation. It is one of the core concepts of management leadership and crucial as you start to manage a team of employees. Being able to assign authority as well as distributing and entrusting work to another person will help your business become more efficient.     6. Not Setting Goals     Going along with creating your business plan, you need to set goals for your business. Goals give you direction while you are starting out, and help you stay on track long after. They also help you measure your success. You can develop steps or checkpoints as you move towards reaching those goals.     Business goals come in all shapes and sizes. They can be little victories or huge wins. Additionally, they can be daily, monthly or weekly! Do whatever you feel works best for you and your business. However, be smart with your goals. It is important to have a dream, but also try to be realistic. Make sure your goals are measurable and attainable.     Build Your Business with Saw.com     Are you ready to launch your company website and start building your business? Let us help you find the perfect domain name for you and your brand! Our mission is to help businesses large and small be seen online. Our  domain brokers are experts  in domain acquisition, appraisal, branding, brand protection, portfolio management services and more.     If you are interested in speaking with an expert from our domain brokerage service about buying a domain, please contact us for a free consultation.  ]]></content:encoded></item>
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            <title><![CDATA[Great .VIP Names Up For Auction]]></title>
            <link>https://testsite.sbs/blog/en/articles/elevate-your-brand-with-a-vip-name</link>
            <guid>https://testsite.sbs/blog/en/articles/elevate-your-brand-with-a-vip-name</guid>
            <pubDate>Thu, 22 Jul 2021 00:00:00 GMT</pubDate>
            
            
            <category>Buying Guides &amp; Best Practices</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/MMX-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[MMX is now auctioning off premium .VIP domain names. Elevate your business brand with one of these exclusive names.]]></description><content:encoded><![CDATA[Minds + Machines Group Limited, or MMX, is a company which operates a portfolio of top level domain assets (gTLD’s). This registry business has a portfolio that includes geographic domains (such as .boston, .miami, .bayern), professional occupations (such as .law, and .abogado,), consumer interests (such as .fashion, .wedding, .vip) and lifestyle (such as .fit, .surf, .yoga). As well as outdoor activities (such as .fishing, .garden, .horse) and generic names (such as .work and .casa). The MMX Auction A few months ago MMX auctioned off top .vip domain names, and now they are doing it again! Each domain name has a different time in the auction, varying from as early as July 24th and ending around July 18th or as late as August 1st. Some of these names are perfect for a website domain. Additionally, for a smaller price tag than some other domain names on the market. One of these .vip domain names could be the next name to carry your company to more success. Do not overlook this opportunity. Our .VIP Favorites List Saw.com has selected a few favorites among the 139 domain names being listed for auction. Our favorites list includes: Hockey.vip, Financial.vip, Drama.vip, Mensclub.vip. Imagine a website with incredible information and statistics on all things hockey. A site with financial advice, or a finance company. Drama.vip; a news site always uncovering the good stories in politics and pop culture or a theater drama club. We also love the region-specific names like Tampa.vip, Nyc.vip and Chicago.vip. Perfect for a travel site to get people to visit these cities. Or, a small travel blogger giving the best restaurant, hotel and shopping suggestions in the city! A few honorable mentions are: Ski.vip, Images.vip, Smoke.vip, Bmw.vip, Brands.vip, Built.vip, Drink.vip, Match.vip and Me.vip. If you have any interest in these domain names, Saw.com encourages you to go for it! Make the jump towards  building a strong business website. Log on to the  auction  with MMX now! Want to Learn More about Saw.com? The Saw.com team make up a  domain brokerage service . We have extensive experience across all areas of the industry. Including domain acquisition, appraisal, branding, brand protection, portfolio management services and more. We have been a part of some .vip domain sales, most notable: baseball.vip, basketball.vip, nightclub.vip concerts.vip, fab.vip and more. Are you ready to launch your company website? Let us help you! Our mission is to help businesses large and small be seen online. If you are interested in speaking with an expert from our domain brokerage service about  buying a domain , please contact us for a free consultation.]]></content:encoded></item>
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            <title><![CDATA[Why The .COM is the King of Domains]]></title>
            <link>https://testsite.sbs/blog/en/articles/why-the-com-is-the-king-of-domains</link>
            <guid>https://testsite.sbs/blog/en/articles/why-the-com-is-the-king-of-domains</guid>
            <pubDate>Wed, 21 Jul 2021 00:00:00 GMT</pubDate>
            
            
            <category>Buying Guides &amp; Best Practices</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/KING-COM-BLOG.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Saw.com discusses why .com domain extensions are the golden standard of domain names and why you need one for your business.]]></description><content:encoded><![CDATA[When you are starting a business there is much to consider. Your brand, finetuning your product or service, target audience and your online presence. Owning a domain name that matches your brand significantly benefits your company. The benefits include improving recognition, building credibility, generating new customers, and establishing your company identity. Buying a domain name that matches your brand is truly a no brainer! However, there are domain names that are superior to others. Owning a .COM domain name is one of the  keys to success  when it comes to branding your business. These are the .COM domain extensions. They are the golden standard on the internet and we are going to tell you why. History of the .COM .COM was first implemented in January of 1985 as one of the first top-level domain names in the DNS, or Domain Name System. This was years before the launch of the World Wide Web. Other top level domains included .gov, .edu, .mil, .net and .org. Although they were not created with business transactions in mind, the .COM was created based on the words “company” and “commercial”. However, with the fast growing popularization of the Internet, the .COM was opened to the public. It became the most popular for websites and emails, both for large corporations and individual people. Today, the .COM domain extension is the  most used top level domain on the Internet . As of March of 2021, there are 363.5 million domain name registrations across all top-level domains. Additionally, 154.6 million of these have a .COM extension. Coming in second is .tk, with 24.7 million domain registrations. Benefits of the .COM So, why do so many internet users use the .COM extension for their website? Why is the .COM truly the king of domain names? It is Memorable Think of when you sit down to search a website. You type in the domain name and probably without thinking add .COM as the extension. The .COM is most people&apos;s default when searching the internet. Both tech savvy people and people with no technological knowledge associate .COM with most websites. Additionally, it is easier to remember than .biz, .info, .tv, .de, .int and other region specific extensions. People associate most websites with this extension, and when they are searching the internet this is what they type in the browser. It Builds Credability Not only is the .COM the default when searching the Internet, but it is also the most trusted by Internet users. People associate .COM with successful businesses and trusted names. If you have a premium .COM domain name, that means you had the financial resources to acquire that domain. Additionally, you have the expertise to brand the domain and rank high with SEO. Think of trusted companies like Amazon.com, Apple.com, Target.com and more. If Amazon had a domain name like AmazonProductFinds123.tech not only would it not be memorable, but it would not be trusted. It Gets the Most Traffic Because so many people go to the .COM as the default when searching online, it gets the most traffic. For this reason alone, we recommend acquiring the .COM with your domain name. The amount of site traffic you could miss out on is too great to not purchase it from the start. No matter what your domain name choice is, you should always acquire the .com first, even if that means spending thousands of extra dollars. The value of having the .com name simply cannot be overstated. Are .COM Domains Better for SEO? For your website to rank well, there are a few things that you should be doing. Buy a domain  that is one word; easy to spell, memorable and brandable     Match your domain name with your brand     Avoid non .com extensions   Now, the .COM is not the end all be all of your website. There are alternatives, like region specific gTLD’s. Additionally, if you are a niche or local market and traffic does not matter as much to you, it is probably not necessary to purchase the .COM. However, for most other businesses we would strongly recommend buying a domain name with a .COM. 
 Why? Google also loves websites that use .COM. This extension is the  oldest  and most used, Google understands this and the fact that most people use .COM as their default. Google as well as other search engines are programmed to understand and prioritize human search behavior. If most people are searching websites with a .COM, that is what Google will rank. So, are .COM domains better for seo? Yes, Google will prioritize and rank them higher and you will have more site traffic since people automatically assume your website has the .com extension. Use Saw.com to Register a .COM Saw.com has extensive experience selling premium, .COM domain names. Interested in purchasing the .COM top level domain? Contact us today to speak with an expert from our  domain brokerage service  during a free consultation. Saw.com wants to see you build a strong business website and meet your company goals. This starts when you buy a domain. Our domain brokers share extensive experience in the industry and specialize in domain acquisition, appraisal, branding, brand protection, portfolio management services and more.]]></content:encoded></item>
        <item>
            <title><![CDATA[Meet The Team: Brooke Hernandez]]></title>
            <link>https://testsite.sbs/blog/en/articles/meet-the-team-brooke-hernandez</link>
            <guid>https://testsite.sbs/blog/en/articles/meet-the-team-brooke-hernandez</guid>
            <pubDate>Mon, 19 Jul 2021 00:00:00 GMT</pubDate>
            
            
            <category>Buying Guides &amp; Best Practices</category>
            <category>Selling Strategies and Tips</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Brooke-Blog.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Brooke Hernandez discusses her secret talent and passion for working with companies to help them meet their goals.]]></description><content:encoded><![CDATA[Brooke Hernandez, also known as “Broker Brooke” has been with Saw.com since the start of the company. She stumbled upon the world of domain names ten years ago, and is now one of the most  well-respected domain brokers in the industry . This week, Brooke Hernandez sat down to discuss her hobbies outside of work, her secret talent and passion for working with companies to help them meet their goals. Read on to get to know more about our team member, Brooke Hernandez! 1. Name 3 words that best describe you. I would describe myself as Attentive, Tenacious and Adventurous. 2. What are you happiest doing when you are not working? I love being outdoors. Anything that involves getting outside and being active is for me! My perfect day is spent at the ocean, playing around on the beach with my family. 3. Do you have skills or talents people do not know about? I have the gift for gab. In school I was always the one selected to show new students around. I had the ability to make the new students feel welcome and safe. This carried into my adult life, I can talk with anyone and make them comfortable. I understand people process conversations differently and have their own preferred language of communication. I am good at reading people and figuring out how to make them the most comfortable. Usually this leads me to great, in depth conversations. These social skills have become my own secret talent. Truly, I just love being around different people! I love seeing people open up more and learning about people&apos;s backgrounds and passions. 4. What would your personal motto be? Lets go for it! This is my motto. You only live once, so there is no reason to not try. It is truly that simple. Brooke Hernandez  5. How did you get into the domain industry? Why did you join the Saw.com team? I have been in the domain industry for ten years now. I had no idea this industry even existed. But, this industry is just so fascinating. It is not just buying and selling, there are so many different levels to it. It has become my passion to work with companies that do not have a clear understanding of how the domain industry works and help them through the process of acquiring the domain for their brand. Seeing new ideas and being able to assist in initial branding and rebranding has become a real priority for me. Additionally, I love working with companies that are making a difference in the world. To be able to give guidance to these companies on how to acquire a domain name and improve their brand is so rewarding. I love being a part of companies growing and becoming more successful. I thought this would be an excellent step in the right direction for my career. With the leadership of Amanda and Jeff, our team has become so strong. About Saw.com Interested in working with our amazing Domain Consultants and Branding Agent, Brooke Hernandez? Contact her at brooke@saw.com. Saw.com is a team devoted to helping clients build their businesses and be seen online. Our professional team of domain brokers is experienced in all types of sales across a wide variety of industries. Saw.com expertise creates a unique, personalized experience through domain brokerage, appraisal, portfolio management services and more. With Saw.com domain brokers, anyone can  buy a domain , sell a domain name or protect a domain name.]]></content:encoded></item>
        <item>
            <title><![CDATA[How to Build a Business From the Ground Up]]></title>
            <link>https://testsite.sbs/blog/en/articles/how-to-build-a-business-from-the-ground-up</link>
            <guid>https://testsite.sbs/blog/en/articles/how-to-build-a-business-from-the-ground-up</guid>
            <pubDate>Wed, 14 Jul 2021 00:00:00 GMT</pubDate>
            
            
            <category>Buying Guides &amp; Best Practices</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/businessfromground.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Starting a business can be nerve racking. Here are Saw.com&apos;s five tips for building a business from the ground up. 
]]></description><content:encoded><![CDATA[You have a business idea, the money and the drive to get going. Now what? This is where many people sell themselves short, they simply do not know where to start and are scared of the jump. Many entrepreneurs do not have the patience and persistence to see their ideas through to the finish. Additionally, they are afraid of the unknown obstacles that come when building a business from the ground up. While starting a business can be scary and overwhelming, it is also an exciting journey of seeing dreams become a reality. Staying motivated, creative and on track is possible with our tips. Also, if you are here reading this article, you are off to the right start. Saw.com congratulates you and will be cheering you on! Here are our tips for building a business from the ground up. Ways to Build a Business from the Ground Up First, a disclaimer before we dive into the ways you can build your business from point A. These steps are a guide, suggestions to help you begin your journey. There is no one correct way to build a business. There is not always a correct order of steps, and they are not to be done all immediately. Building a business takes patience. 1. Establish Your Brand Define the brand  you want to create. Know who you are. What does your company stand for? Can you define the mission? What is your product or service? Who is your target audience? What is the feel of your brand? Where do you want to take this business and why? You should have complete confidence and clarity in who you are as a brand and what your goals are. Understand your core values and you will go far. Let your confidence from the start be the foundation of your future successful company. In order to achieve this level of confidence, you might have some personal work to do. Dive deep into yourself, be realistic and accept your strengths and weaknesses for what they are. Optimize on those strengths, optimize on those insecurities. What do you need to do in order to get ready to start a company? What resources do you have, what resources do you need? Doing this helps you become aware of yourself, the business you are trying to create and the world around you. Who knows, it could help you think in a new way than you had not before. 2.  Think like the Customer and Competition  In addition to being mindful about you and your brand, be mindful about your customer and competition. You need to understand the industry, and be current and relevant. Be aware of the world around you. What is happening in the industry you are entering? What events could have an effect on businesses? For example, a United States company starting in March of 2020 would need to be aware of the global pandemic and plan accordingly. Similarly, you need to be aware of your customer. You need to eat, sleep, breathe like your target audience in order to understand their wants and needs so you can meet them. What are the current trends? What are people interested in? Build a  strong website  with your customer in mind, and figure out ways to encourage engagement. 3. Buy a Domain and Set Up a Company Website One of the most crucial components of building a business is of course, the storefront. When you start a business, you can purchase a brick and mortar. However, Saw.com would recommend  buying a domain name , digital real estate. Owning a domain name that matches your brand will allow customers to find you more easily and build credibility. This can sometimes be a cheaper and easier option. Additionally, with some of the world still recovering from the COVID-19 pandemic, it can be easier to reach customers. 4. Create a Strong Corporate Environment Remember you can’t do it alone! Surround yourself with a team of people who support you and your vision. Make sure you hire smart people in the areas that you need to make stronger. Having the right team of driven and intelligent people will bring your business far. They are the ones you can bounce ideas off of, learn from and trust. In addition to your direct team, make sure you network. Have people across your industry and beyond that you can reach out to and learn from. 5. Stay Driven and Be Flexible When you build your business from the ground up, all you can really do is jump in. Building a business is a marathon, not a sprint. Be ready for the mistakes along the way, expect things to go unexpectedly. Get ready to work through disappointments and failures. However, if you stay driven and focused we can assure success will come your way. Ready to Buy a Domain Name? Are you ready to launch your company website? Let us help you find the perfect domain name for you and your brand! Our mission is to help businesses large and small be seen online. Our  domain brokers  are experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. If you are interested in speaking with an expert from our domain brokerage service about buying a domain, please contact us for a free consultation.]]></content:encoded></item>
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            <title><![CDATA[Website Builder vs. Professional Web Designer? How Should I Build My Website?]]></title>
            <link>https://testsite.sbs/blog/en/articles/website-builder-vs-web-designer-how-should-i-build-my-website</link>
            <guid>https://testsite.sbs/blog/en/articles/website-builder-vs-web-designer-how-should-i-build-my-website</guid>
            <pubDate>Mon, 12 Jul 2021 00:00:00 GMT</pubDate>
            <description><![CDATA[Having a professional website is no longer considered a luxury. Anyone can register a cheap website and design a decent-looking website with no coding experience using a website builder, in many cases for free. That said, there is a reason many businesses still opt to spend the extra money to hire a professional website designer. Let&apos;s look into why. Website Builder vs. Web Designer? There are pros and cons to each option. But the choice between the two really boils down to the nature of your business, your business&apos; revenue, and your goals. For example, if you&apos;re a new business without a proven track record, starting out with an affordable website builder is probably your best option. On the other hand, if you&apos;re an established business making considerable revenue, using a website builder could do more harm than good for your business. Pros and Cons of Website Builders? Website builders are web-based tools that allow non-technical folks to design websites without much design or coding knowledge. Users select from pre-designed templates and plug in their content. The finished products can end up looking pretty decent. Pros Price.  This one is numero uno - the main reason people opt to use website builders. For a small price (sometimes even free), you can get a decent-looking website up and running on the internet. Speed.  With a website builder, you can register a website, design it, and have it live all in a day. Easy to use.  Because website builders are designed to be used by non-technical users, they are fairly easy to use. OK design.  Many templates offered by website builders can make your website look professional. Cons OK design.  While a templated website can look good, it won&apos;t be based on website design fundamentals, such as  UX design  and visitor  conversions . This means that the website will not be optimally designed to get your visitors to go where you want them to go on your website, meaning lost potential sales. Sameness.  Because website builders have become so popular, many people are using the same templates. This means that if you use a template, your website will look unoriginal and generic, potentially making it hard to tell your business apart from your competitors. Bad for SEO.  Most website builders are worse for SEO than professionally designed websites. This means showing up in fewer Google searches, making it harder to reach potential customers. Time drain.  Even though they&apos;re easy to use, it still takes time to build a website using a builder. If you or your employees are working on the website, it will take time away from doing other important tasks. When considering a website builder, ask yourself what your time is worth to you. Who Should Use Website Builders? Because cost is the main advantage of website builders, this decision essentially boils down to your budget and whether it makes sense to spend the extra money hiring a professional. Hobbyists, small bloggers, unproven startups, small non-profits, and other businesses with low funds are better served by website builders. Pros and Cons of Web Designers? Web designers can take your vision for your business and brand, and turn it into a unique, custom-designed website. If you hire a good designer, they work with you to understand your business and your customers to make your website stand out from the crowd. Pros Professional, customized design.  A web designer does two things really well. First, they understand the principles of design to make your website look great but can also make the navigation flow lead naturally to sales. Second, they can create truly magnificent designs that will make your website pop and create a great first impression on your customers. Optimized for SEO.  Good web designers build websites with SEO optimization in mind. They consider keywords and tagging to make sure your website is set up for SEO success from the get-go. Save you time.  Just like hiring a professional for an at-home DIY project gives you more leisure time, hiring a web designer gives you more time to spend on things that you want to spend on for your business. And as we know in the business world - time is money. Cons Upfront cost.  Let&apos;s face it - hiring a professional is expensive. The upfront costs are high - often in the thousands or even tens of thousands range. Time to launch.  Because quality work takes time, it&apos;s a time commitment to hire a professional. It can take about six weeks to launch a professionally designed website. Buyer beware.  Just like in any industry, quality and price vary greatly from firm to firm. When choosing a designer, just make sure to do your research - take a look at their portfolio, reviews, and testimonials. Also, with any business contract, make sure to read the fine print. Some firms hook you into ongoing maintenance plans that can even give them ownership of your site. Who Should Hire a Professional Web Designer? We&apos;ve talked a lot about the cost difference between website builders and web designers, but we haven&apos;t talked about  opportunity cost , or how much it costs  not  to hire a professional. Here&apos;s who should hire a professional: Businesses with over $150,000 in revenue.  A one-time cost of ~$10,000 for a professionally designed website would be well worth it. Businesses in competitive industries . The SEO advantages of a professionally designed website are worth the cost. Businesses with high transaction values.  Even one transaction worth $5-10 thousand dollars could pay for the investment of hiring a professional. Conclusion The bottom line is that you need to make the risk vs. reward determination of whether hiring a professional would generate more income for you to make it worth it. If not, or if you simply don&apos;t have the budget, you should opt for a website builder. Whether you opt to hire a professional or use a website builder, you need to own the domain name in the first place. Saw.com can help you  buy a domain  to build the website you&apos;ve been envisioning. This will build your online presence and help to define your brand online. We offer a free consultation upfront to discuss your goals, our process, and any other questions you may have.]]></description>
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Building-a-Website-Blog.jpg" length="0" type="image/jpg"/>
        </item>
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            <title><![CDATA[Characteristics of a Strong Business Website]]></title>
            <link>https://testsite.sbs/blog/en/articles/characteristics-of-a-strong-business-website</link>
            <guid>https://testsite.sbs/blog/en/articles/characteristics-of-a-strong-business-website</guid>
            <pubDate>Fri, 09 Jul 2021 00:00:00 GMT</pubDate>
            <description><![CDATA[Domain names are the digital real estate of your company. What does this make your website? Your business&apos;s front door step. This is what communicates the essence of what makes your company special. It is the finishing touches - the welcome mat and fresh flowers that welcome your customers home. A website is one of the first places customers look at when they hear about your company. Customers rely on company websites to get their first glimpse on the product or service that is being offered. They want to see professionalism, dedication to customers and feel your brand when they enter your site. It is crucial that your website is set up to be the perfect bridge between you and your customer. In this article we will discuss what customers look for when they go to your site. Furthermore, what you can do to make your customer experience better. Here are Saw.com’s characteristics of a strong business website. What Makes a Great Website? Your first step as a company should be to  buy a domain  that fits your company and your brand. At Saw.com, we recommend a premium, one word domain that is memorable and easy to spell. However, we have  three keys to success when buying a domain name  for your brand. Once you have the domain name you want, the next step is making it yours. Your domain name is there to help people find you online, once they have found you, what&apos;s next? Well, you need to design your website to properly convey your brand to customers. These are our steps to creating a great website: 1. Design the Website to your Brand   Your website is a reflection of your company and your brand. It should showcase both your product or service and your company as a whole. Successful websites present their brand, i.e. their vibe, look, feel of their company, but also keep it professional. However, this does not mean plaster your logo and company name all over the site. Be professional and tasteful. Make your website visually appealing, with the colors of your brand or colors that are complimentary to your logo. Keep your site balanced with short, easy to read excerpts and break up writing with quality photographs. Keeping balance and spacing in mind makes your site easier to read for customers. According to  Hubspot website statistics , 38% of your visitors will stop engaging with your site if its layout is unappealing. And 66% of your visitors prefer to read beautifully designed content, not plain looking content. Well designed, visually appealing content is the key to building trust and credibility with customers, as well as keeping them on your site longer. 2. Make it Easy to Use Think of your customers&apos; user experience. Nowadays people want accessible, quick, easy to read information right at their fingertips. The longer it takes for customers to find the information they want, the more likely it is for them to leave your site. Design your site so information is easy to find, and easy to read. Create obvious tabs and organize your site in a way that makes navigation extremely easy. By doing this you can maximize readership and minimize website standstills. 3. Performance and Speed What is worse than not being able to find information on a site? A site that is slow. Build your website to common website standards and make sure you are regularly testing your site for speed and functionality issues. This includes mobile, tablet and desktop users. Mobile devices now account for nearly 2 of every 3 minutes spent online. Additionally, 13% of adults access the internet via mobile only while 11% access the internet via desktop only. The speed and performance of your site on both desktop and mobile phones could be the difference between a customer staying on your site or closing the tab. 4.  Keep Site Content Updated Keep customers interested by keeping content fresh. A constant flow of interesting, new content will keep people returning to your site time and time again. It is important to be creative and original. Additionally, keep content relevant to what is going on in the world. This will also help with SEO, or search engine optimization, strategy for your site. 5. Call to Action  Ask your customer to get engaged! Although sometimes it is hard to add a call to action on each page of a site, try to incorporate a way for a customer to engage at least a few times. Ask them to join a mailing list, follow you on social media or  invite them to a forum to ask questions. You could also provide internal links for more information or offer a signup for a free trial or consultation. By asking the customer to do something on your site, it gets them thinking and actively engaging in the content. Thus, making your site more memorable to them. Start with Buying a Domain Saw.com wants to see you build a strong business website and meet your company goals. This starts when you buy a domain. Our  domain brokers  share extensive experience in the industry and specialize in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. If you are interested in speaking with an expert from our domain brokerage service, please contact us for a free consultation.]]></description>
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Strong-Business-Website-Blog.jpg" length="0" type="image/jpg"/>
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            <title><![CDATA[The Rise of NFT Domains]]></title>
            <link>https://testsite.sbs/blog/en/articles/the-rise-of-nft-domains</link>
            <guid>https://testsite.sbs/blog/en/articles/the-rise-of-nft-domains</guid>
            <pubDate>Thu, 08 Jul 2021 00:00:00 GMT</pubDate>
            <description><![CDATA[NFT’s. The digital asset that has celebrities like Elon Musk and his wife Grimes, Snoop Dogg, Paris Hilton and more joining the crypto art craze. We keep hearing about them on the news, in pop culture and online articles. But, what are they really? Are NFT’s just a short lived craze? Or will they shift the world of investing forever? In this article Saw.com will answer your questions about NFT’s; what they are, why you should care and how they could affect the domain industry. What is an NFT? Put simply, an NFT, or Non-Fungible Token,  is a unique digital asset.  They represent real life objects like art, music, videos and in-game objects. However, they are bought and sold online, and many times purchased using cryptocurrency. Many NFT’s are part of the Ethereum blockchain, an open sourced  blockchain. However, a large majority are also created and sold using marketplaces that accept other coins. A NFT can not be replaced with something else, because they have distinctive properties. An example of a non-fungible object is The Mona Lisa painting by Leonardo da Vinci. If you traded it for another painting, you would have something completely different. There is nothing that compares and can be traded equally for The Mona Lisa. Some characteristics of NFT’s include: Each non-fungible token has a unique identifier Each token has a creator and an owner. It is easy to verify yourself as either the creator or owner. NFT’s are not interchangeable with other tokens. Each is completely unique. NFT’s are based on Ethereum. They can be sold through an NFT market like Ethereum or sold from consumer to consumer. NFT’s are not to be confused with a fungible token, like the cryptocurrency Bitcoin. Bitcoin is a digital currency, without a central bank or single administrator. It can be sent from user to user through bitcoin network without the need for an intermediary. Furthermore, there is no difference between two Bitcoins, they are like two United States one dollar bills. Interchangeable, physically identical and worth the same amount. Examples of NFT’s Charlie Bit My Finger, Nyan Cat GIF, CryptoKitties and NBA shots are just a few examples of recently sold NFT’s. Although most often associated with digital art, NFT’s can apply to any product online. And they are truly taking the digital world by storm. One NFT, Beeples “Everydays: The First 5000 Days”, sold for a whopping $69 million dollars this year. Some examples of NFT’s include: unique digital artwork, a video, gifs, an essay, digital collectible, a video game item, designer sneakers, an online ticket for an event and a domain name. However, NFT’s are still so new. Because they include anything that is unique and requires individual proof of ownership, in the future there could be much more that is identified as an NFT. NFT&apos;s and Domain Names As the interest in NFT investments rise, there will be more and more websites handling the transaction of NFT’s. Thus causing an increased need for  NFT related domain names . Domain company, Donuts, monthly market report of trending keywords reported a huge spike of domains containing NFT’s in March and April in 2021. Some of these domain names were registered by investors, but some buyers were companies who sell NFT’s. Common keywords for NFT related domain names include  NFT ,  NFT’s ,  NonfungibleTokens, NonfungibleToken , as well as the hyphenated versions,  non-fungibleToken and non-fungibleTokens.   For example, by our estimation it looks like  NFT.com , and NFT&apos;s has changed hands. Saw.com would presume that if they did trade, they sold for millions of dollars, if not above 10,000,000 each. In order to break into the NFT space, one does not have to have a domain that has the letters N F and T in it. Amanda Waltz recently co-brokered the sale of  Candy.com . Candy is currently being used as a NFT site. Additionally, a close friend of Saw.com is launching an NFT site on NFT.net. We wish the site good luck and look forward to see it&apos;s success! The Importance of Domain Names in the NFT Industry Domain names are the digital real estate upon which we build our businesses. They provide a portal for customers to reach us.  Domains have never been more valuable or important as they are in 2021.  The rise of the United States E-commerce  goes hand in hand with the increased sales of NFT’s. There are 4.27 billion Internet users in the world, and a website provides access to each and every one of them.  This is true for domain names in the NFT industry. With a memorable NFT domain name, this digital real estate will become a destination for both NFT buyers and sellers. Additionally, a domain name shares many characteristics with NFT’s. They are each unique, non-fungible, with proven ownership. Purchase an NFT Domain Name ​ As the number of NFT investments rise, it will be crucial to have marketplaces and places of transactions online. Owning an NFT related keyword that is one word and memorable will be the key to success in the new world of digital currency.  Interested in  buying a domain name ?  The domain brokers at Saw.com are happy to work with businesses to assist with  online branding  and marketing needs. Our domain brokers are also experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. Saw.com is a domain brokerage service that is determined to help you reach your business goals. If you are interested in speaking with an expert from our domain brokerage service, please  contact us  for a free consultation. ]]></description>
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/NFT-Domains.jpg" length="0" type="image/jpg"/>
        </item>
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            <title><![CDATA[Meet The Team: Amanda Waltz]]></title>
            <link>https://testsite.sbs/blog/en/articles/meet-the-team-amanda-waltz</link>
            <guid>https://testsite.sbs/blog/en/articles/meet-the-team-amanda-waltz</guid>
            <pubDate>Fri, 25 Jun 2021 00:00:00 GMT</pubDate>
            <description><![CDATA[With twelve years of experience under her belt, Amanda Waltz is now one of the most respected in the industry. She is sought after for both her extensive knowledge of the business, and as a domain broker. In this &quot;Meet The Team&quot; series, Amanda Waltz discusses her passions outside of work and reflects on the successful first year of  Saw.com . Continue reading to learn about Saw.com founder, Amanda Waltz! Name three words that describe you. Three words I would use to describe myself would be: Loyal, Persistent, Tenacious. What are you happiest doing? (When you are not working). I am always grateful to be enjoying time with my family and closest friends. This is when I am my personal best. Do you have any skills or talents people do not know about? I love to cook! I especially love trying new recipes and different wine pairings. What would your personal motto be? My personal motto would be: &quot;One person can make a difference, and I aim to be ‘that’ person.&quot; How did you get into the domain industry? A former, client/colleague/friend introduced me to the domain industry in 2009. So grateful she did, because I’ve never looked back since. Only one way to go, and that is forward. Each day I learn something new and “meet” someone new along my way. Why did you start Saw.com, what was the mission? I wanted to start Saw.com to create a dynamic team of seasoned domain professionals who provide a unparalleled level of service in domain &amp; other digital asset / brand acquisitions for our customers. I am pretty darn proud of our growth in such a short amount of time. Saw.com started a year ago, during a global pandemic might I add. We are like the Little Engine Who Could.  We may be small;  but we are mighty in our success on behalf our our clients. I am so proud of our humble roots and grateful for each and every customer we help along the way. More about Saw.com Interested in speaking to Amanda Waltz or the other domain brokers at Saw.com? Contact our  domain brokerage service  today for a free consultation. At Saw.com we want to help you reach your business goals and be seen online. We are devoted to helping clients build their business and be seen online. Our professional team of domain brokers is experienced in all types of sales spreading across a wide variety of industries. Saw.com expertise creates a unique, personalized experience through domain brokerage, appraisal, portfolio management services and more. With Saw.com domain brokers, anyone can  buy a domain , sell a domain name or protect a domain name.]]></description>
            <category>Selling Strategies and Tips</category>
            <category>Article</category>
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            <title><![CDATA[6 Tips for Securing Your Website]]></title>
            <link>https://testsite.sbs/blog/en/articles/6-tips-for-securing-your-website</link>
            <guid>https://testsite.sbs/blog/en/articles/6-tips-for-securing-your-website</guid>
            <pubDate>Thu, 24 Jun 2021 00:00:00 GMT</pubDate>
            
            
            <category>Buying Guides &amp; Best Practices</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Tips-to-Secure-Your-Website.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[
Just like you take precautions with your personal security, you also need to secure your website. Here are 6 tips for securing your website. ]]></description><content:encoded><![CDATA[With the vast amount of information about ourselves online, we all understand the importance of personal cybersecurity to protect our information. When you  buy a domain , it is crucial to set up a way to protect it. You know the drill –  don’t use public WiFi ,  use strong passwords ,  use multi-factor authentication when available , etc. However, securing your website is just as important as securing your personal information. A breach of your website can crash your website, put your company’s private data at risk, put your customers’ data at risk, and damage your company’s reputation. As a business, all this means lost money. So, just like you take precautions with your personal security, you also need to secure your website. You’ll notice that some of the ways to secure your website align with the ways to secure your personal information. Here are some tips for how to secure your website: 1. Use security software Anti-malware software for your website is a must as  18,500,000 websites are attacked by malware each week . And if your site gets infected by malware, you could even get blacklisted by search engines. The good news is that many website builders include security software as part of their package. They may also offer website security plugins for free. 2. Install SSL An SSL certificate encrypts the data that is sent between your site and its visitors, including login credentials, contact forms, and payment information. It is what signals to the Internet that your website is secured (it’s what adds the ‘s’ to https:// and the padlock to the address bar when someone visits your website). Without an SSL certificate, any information sent on your site is essentially out in the open for hackers to see. Additionally, Google adds a warning to websites that do not have SSL, and those sites will also rank lower for SEO. 3. Keep your website updated You should regularly update your website to include the latest software updates as they typically include important security patches. If you use a website builder, it’s likely that they will handle the updates for you. But if you use WordPress, you need to make sure you regularly update to the latest WordPress software in addition to any plugins you use. Think of it as updating your operating system. 4. Use strong passwords Just like it’s important to use a strong password for all your personal accounts, it’s crucial to have strong passwords for your admin and employee accounts on your website. Passwords are easy to overlook, but they’re many times literally the only things standing between hackers and all of your company’s data. Follow these tips to make sure your passwords are as strong as possible: Make them long. The longer, the better (at least 10 digits) Make them unique  without  using personal information Use special characters and numbers Don’t reuse any of your passwords Change them regularly Another note on passwords – you should encrypt your stored users’ passwords instead of storing them as plain text. 5. Regularly back up your data Even though you’re prepared with the rest of the tips on this list, the worst could still happen. You should always be prepared for the worst-case scenario by backing up your website, which is essentially creating a copy of it. Think of it as backing up your personal data onto an external hard drive. Without a backup, if your website were to be hacked, you might have to completely rebuild your entire website from scratch, data and all. Because of the high-risk nature of a potential hack, you should back up your website daily. There are many options for backup services, including standalone services, web host-provided backup services, and WordPress plugin backup services. 6. Be smart This one may seem like a no-brainer, but unfortunately, the reality is that many hacks occur due to victims unwittingly giving away their information to hackers. Your website could be the most secured website on Earth with every cybersecurity bell and whistle. But all that could be for nothing if one careless employee responds to a phishing email. That said, here are some things you can do to be smart with your website’s data (again, these are some of the same tips you can follow to protect your personal data online): Avoid public WiFi like the plague.  These connections are completely unsecured and ripe for hacking. Be wary of emails.  If an email seems odd or suspicious to you, simply delete it. And  never  click a link on that email. If the email is important enough, the sender will find another way to contact you. Vet your admins.  You should only ever provide admin access to people you trust 100%. This one doesn’t need any further explanation. Change default passwords.  See  4. Use strong passwords  above. By following the above tips, you should be well on your way to having a more secure website, which should provide peace of mind to both the business and your customers. If you are interested in  purchasing a domain name  for your business, the domain professionals at saw.com can provide a free domain consultation. Our dedicated team is well-versed in all things domains, including website security. With a domain brokerage service like Saw.com, anyone can buy a domain, sell a domain or protect a domain.]]></content:encoded></item>
        <item>
            <title><![CDATA[The Growth of E-commerce in 2021]]></title>
            <link>https://testsite.sbs/blog/en/articles/the-growth-of-e-commerce-in-2021</link>
            <guid>https://testsite.sbs/blog/en/articles/the-growth-of-e-commerce-in-2021</guid>
            <pubDate>Wed, 23 Jun 2021 00:00:00 GMT</pubDate>
            <description><![CDATA[E-commerce has seen accelerated sales growth in the United States, and around the world, in 2020. With the unprecedented events of 2020 came the unprecedented growth in E-commerce in America. According to  Digital Commerce 360 , US consumers spent $861.12 billion in 2020, up 44% year over year. We are now five months into the new year of 2021 and E-commerce in the United States has continued to increase. In this article Saw.com will be covering the growth of E-commerce in 2021 and how it will affect the domain industry. E-commerce Surge in 2021 E-commerce has been powering online retail for years now. But, with the COVID-19 pandemic keeping everyone at home, E-commerce has seen a huge rise in the past year. Even as the world inches back to normal life, people have learned just how much they can do without leaving the comfort of their home. Consumers can shop for groceries, clothing and furniture, as well as online pick up anything from fresh flowers and produce from a farm stand to tools and equipment for home improvement. Additionally, companies of every size have learned to adapt and easily reach consumers solely online. This upward trend in E-commerce is expected to continue through 2021. However, the growth will not be as exponential as it was in 2020. eMarketer reported that US shoppers are not returning to pre COVID-19 pandemic shopping behavior. Additionally,  eMarketer  predicts that “Even as stores reopen and brick-and-mortar sales rebound, we forecast that E-commerce will lose just a 0.1% share of total retail sales in 2021, before gaining more than 1 percentage point each year through 2024.” What Does This Mean for the Value of E-commerce Related Domains ? With the rise of United States E-commerce brings the rise of interest in E-commerce related domain names. There is currently an immense demand worldwide for E-commerce related keyword domains. Individuals and businesses involved in the world of online commerce want a premium one word domain that is brandable. However, any domain names that are premium, one word domains are rare to come by and highly sought after. Our domain brokers at Saw.com recently sold one of the most desired E-commerce domain names in the world; Cool.com. Saw.com has many other top domains available for sale. Including, Butcher.com, Virtual.com, Media.com, LogIn.com, Ai.com, Foodie.com, Archive.com, among many others. We believe in the power of a domain name. They help create your online identity, define your brand and help build the traffic to your site. As E-commerce is rising in 2021, this class of domain names are even more crucial to businesses looking to stand out online. We have had a significant increase in the demand on all fronts related to E-commerce domain names. This has allowed us to sell such domain names for our clients, Cool.com, Chocolateshoppe.com, FronRowSeats.com, Essiactea.com. Jeffrey Gabriel, Co-Founder and CEO of Saw.com. Make Your Company Stand Out Commonly referred to as electronic commerce, internet commerce or e-business, E-commerce is the activity of buying or selling products or services over the internet. This includes the transfer of money or data to complete the transaction. E-commerce most often involves the online sale of a physical product. However, it is also a broad term to describe any business conducted through the internet. E-commerce allows individuals and businesses of every size to sell their goods and services. Although there is no way to know what will happen to the United States E-commerce in the next few years, a couple things are for certain. US consumers are online shopping more than ever and the internet is becoming more competitive. Consumers are every where on the Internet searching for products to fulfill their needs, the challenge is getting these consumers to your company site. Your site needs to stand out among your competitors. This is more than a sleek logo, it is about properly communicating the essence of your business to the world. Having a brand that communicates well to the consumer can change the entire success of your company. It can improve recognition of your company online, establish your identity, improve SEO, build credibility and generate new customers. At  Saw.com , we believe this process always begins with a domain name. Common E-commerce business models include: Business to Business (B2B), Business to Consumer (B2C), Consumer to Consumer (C2C), Consumer to Business (C2B) or Direct to Consumer (D2C). It does not matter if you are an individual selling directly to another consumer, or a large business selling to another large business. One thing remains the same; an E-commerce related domain name is the key to success online. Contact Us Saw.com is a domain brokerage service that is determined to help you reach your business goals. The domain brokers at Saw.com are happy to work with businesses to assist with online branding and marketing needs. Our domain brokers are also experts in domain acquisition, appraisal, branding, brand protection, portfolio management services and more. If you are interested in speaking with an expert from our domain brokerage service, please  contact us  for a free consultation.]]></description>
            <category>Article</category>
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            <title><![CDATA[Saw.com Is Excited to Announce The Sale Of Cool.com]]></title>
            <link>https://testsite.sbs/blog/en/articles/saw-com-is-excited-to-announce-the-sale-of-cool-com</link>
            <guid>https://testsite.sbs/blog/en/articles/saw-com-is-excited-to-announce-the-sale-of-cool-com</guid>
            <pubDate>Tue, 22 Jun 2021 00:00:00 GMT</pubDate>
            <description><![CDATA[Saw.com is proud to announce the sale of the domain name, Cool.com. This domain name is the perfect premium domain for a company. It is short, brandable and memorable for consumers around the world. One word .Com domain names like this one are hard to come by. Premium domain names are not usually available for sale, let alone at a price tag that all parties can agree upon. We are very happy for both the buyer the seller in this deal. Additionally, we would like to congratulate our Saw.com domain broker, Kris Hou who put this sale together. This domain sale is another example of how Saw.com helps companies get closer to their business goals. We plan on releasing more sales information regarding similar one word .Com sales we have participated in. This includes both our past and future sales. We think you will like what we have to share. Stay tuned by following our  company blog  and social media platforms. Buy Premium Domains Short, memorable, and brandable domain names like Cool.com have already been employed by some of the world’s most well-recognized brands. Including Uber.com, Zoom.com, Chewy.com, Yelp.com, Purple.com, and Square.com, to name a few. The chance to  buy premium domain names  like these is limited since numerous brands are purchasing short domain names for present and future use more than ever. This class of domains will help a company establish its business identity and stand out from the crowd. Additionally, unique and refreshing domains such as these allow your company to diversify and grow without having to rebrand in the future In addition to Cool.com, Saw.com has many other top domains available for sale. Including, Butcher.com, Virtual.com, Media.com, LogIn.com, Ai.com, Foodie.com, Archive.com, among many others. About Saw.com The team of domain brokers at Saw.com have extensive experience in the domain industry. Saw.com is a domain brokerage service that is devoted to helping clients build their business and be seen online. Our professional team of domain brokers is experienced in all types of sales spreading across a wide variety of industries. Saw.com expertise creates a unique, personalized experience through domain brokerage, appraisal, portfolio management services and more. With Saw.com domain brokers, anyone can  buy a domain , sell a domain name or protect a domain name. Interested in speaking with an expert from our domain brokerage service about purchasing a domain name to invest in? Please contact us for a free consultation today.]]></description>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Cool-is-Sold-2.jpg" length="0" type="image/jpg"/>
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            <title><![CDATA[Meet The Team: Paul Thomson]]></title>
            <link>https://testsite.sbs/blog/en/articles/meet-the-team-paul-thomson</link>
            <guid>https://testsite.sbs/blog/en/articles/meet-the-team-paul-thomson</guid>
            <pubDate>Thu, 17 Jun 2021 00:00:00 GMT</pubDate>
            <description><![CDATA[UK native, Paul Thomson, has knowledge about the domain industry from both the brand protection side and the domain brokerage side. He has been with Saw.com since the beginning and continues to be a crucial part of our amazing  domain brokerage team . Read on to get to know more about our team member, Paul Thomson! Name 3 words that best describe you. 3 words that best describe me are Honest, Determined and Hard Working, What are you happiest doing? (When you are not working) I am the happiest spending quality time with my family and my three dogs! Do you have any skills/talents people do not know about? I am actually an avid decorator! What would your personal motto be? My personal motto would be, always treat people the way that you wish to be treated. How did you get into the domain industry? Why did you join the Saw.com team? I started in the domain industry in 2017 selling the TLD .SUCKS, which I was successful at. I decided to continue, and started selling .XXX, .Porn, .Adult, .Sex AdultBlock as brand protection. I also sold .Gay to get companies supporting their communities. I worked for Uniregistry with Jeffrey Gabriel, though not directly. He was the Director of Sales in the Brokerage and I was selling TLDs to corporate clients. Since I joined  Saw.com  my experiences and skills have grown. Instead of just doing brand protection, I have expanded into the brokerage side as well. I hope to continue to grow my skills with Saw.com and I am excited for the future! About Saw.com The team of domain brokers at Saw.com have extensive experience in the domain industry. Saw.com is a team devoted to helping clients build their business and be seen online. Our professional team of domain brokers is experienced in all types of sales across a wide variety of industries. Saw.com expertise creates a unique, personalized experience through domain brokerage, appraisal, portfolio management services and more. Our domain broker, Paul Thomson, is an expert in the world of brand protection. This includes buying domain names so competitors do not, and AdultBlock. Saw.com sells AdultBlock With Saw.com domain brokers, anyone can  buy a domain , sell a domain name or protect a domain name. If you are interested in speaking with an expert from our domain brokerage service about purchasing a domain name to invest in, please contact us for a free consultation.]]></description>
            <category>Selling Strategies and Tips</category>
            <category>Article</category>
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            <title><![CDATA[Meet The Team: Rob Wilson]]></title>
            <link>https://testsite.sbs/blog/en/articles/meet-the-team-rob-wilson</link>
            <guid>https://testsite.sbs/blog/en/articles/meet-the-team-rob-wilson</guid>
            <pubDate>Tue, 01 Jun 2021 00:00:00 GMT</pubDate>
            <description><![CDATA[Coming from a background in sales, Rob Wilson has now been in the domain industry for many years. He has been with Saw.com from the very beginning and has become a crucial part of our domain brokerage team. Rob sat down with us to discusses his hobbies, personal mottos and love for the domain industry. Read on to get to know more about our team member, Rob! Name 3 words that best describe you. Three words that describe me would be: Loyalty, Integrity and Happiness. What are you happiest doing? (When you are not working) I am happiest spending time with my family (and cooking!) Do you have any skills/talents people do not know about? In a past life I used to be a sailing and windsurfing instructor. I have sailed across the Atlantic Ocean twice. What would your personal motto be? “If you’re not fast, you’re food!” (I am between this and) “Change is the only constant”. I think they both sum up for me that you have to be dynamic in order to move forward. To be successful you need to be able to adapt and thrive. How did you discover the domain industry? Why did you join the Saw.com team? While I enjoyed the challenges and rewards of my position as the Head of Residential Sales for the largest telco in the country, I realized that I didn’t see my family very often. I was looking for a new challenge and a new industry to explore. This is when I found out about the domain industry and started working at Uniregistry who were based on Grand Cayman. I was hooked! Domains gave me the opportunity to work on new projects every day and have time to see my family, it was a great work/life balance. When I was asked by Jeff Gabriel and Amanda Waltz to join the team at Saw.com, I jumped at the chance! It was exciting to have the opportunity to work with people I consider to be my friends and to help to build a company from the ground up. I love the work culture and I genuinely enjoy going to work every day. Additionally, I have the opportunity to work with some of the best companies in the world and help them to acquire some of the best domains in the world. The opportunity to work with these amazing people who are not only superstars in the domain industry but are genuinely lovely individuals who I consider friends – best move I ever made! About Saw.com The team of domain brokers at Saw.com have extensive experience in the domain industry. Saw.com is a team devoted to helping clients build their business and be seen online. Our professional team of domain brokers is experienced in all types of sales across a wide variety of industries. Saw.com expertise creates a unique, personalized experience through domain brokerage, appraisal, portfolio management services and more. With Saw.com domain brokers, anyone can  buy a domain , sell a domain name or protect a domain name. If you are interested in speaking with an expert from our domain brokerage service about purchasing a domain name to invest in, please contact us for a free consultation.]]></description>
            <category>Selling Strategies and Tips</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Meet-The-Team-Rob.jpg" length="0" type="image/jpg"/>
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            <title><![CDATA[Diamond.com is For Sale]]></title>
            <link>https://testsite.sbs/blog/en/articles/diamond-com-is-for-sale</link>
            <guid>https://testsite.sbs/blog/en/articles/diamond-com-is-for-sale</guid>
            <pubDate>Thu, 27 May 2021 00:00:00 GMT</pubDate>
            <description><![CDATA[Saw.com, the leading firm in company naming, domain brand protection, and high value IP Asset sales and acquisitions is excited to announce that Diamond.com is now available for purchase. Sold exclusively through Saw.com, this one-of-a-kind domain has vast potential across multiple industries due to its broad consumer appeal. Diamond.com Press Release Today, Saw.com has released the Diamond.com global press release. Please read the  press release here . The press release provides further information on the history of Diamond.com. Additionally, its expansive potential for the future. There are a multitude of industries where this domain name would create a meaningful brand. The word “diamond” is extremely versatile, compatible with countless businesses. The diamond represents loyalty, accuracy, strength and wealth, all characteristics within the jewelry retail market, cryptocurrency and blockchain industries. A domain name like Diamond.com can give a business a strong digital presence, online identity and elevate their brand. Furthermore, it can set them apart from their competition. For more information on the domain name Diamond.com, please call 1 (781) 281-9475 x706 or email  Yogi@saw.com , or go to Diamond.com. About Saw.com The team of domain brokers at Saw.com have extensive experience in the domain industry. Saw.com is a team truly devoted to helping clients build their business and be seen online. We work with you every step of the way and want to see our clients reach their business goals. Our professional team of domain brokers is experienced in all types of sales across a wide variety of industries. Saw.com expertise creates a unique, personalized experience through domain brokerage, appraisal, portfolio management services and more. With Saw.com domain brokers, anyone can  buy a domain,  sell a domain name or protect a domain name. If you are interested in speaking with an expert from our domain brokerage service about purchasing a domain name to invest in, please  contact us  for a free consultation.]]></description>
            <category>Article</category>
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            <title><![CDATA[Amanda Waltz Featured on DNW Podcast]]></title>
            <link>https://testsite.sbs/blog/en/articles/amanda-waltz-featured-on-dnw-podcast</link>
            <guid>https://testsite.sbs/blog/en/articles/amanda-waltz-featured-on-dnw-podcast</guid>
            <pubDate>Tue, 25 May 2021 00:00:00 GMT</pubDate>
            <description><![CDATA[Co-Founder of Saw.com, Amanda Waltz, was featured on DNW Podcast this week discussing the impact that cryptocurrency prices have on domain name sales. Domain Name Wire is a news source for the domain industry. The site is edited by domain name industry analyst Andrew Allemann, who has been in the domain industry since 1997. The audience of Domain Name Wire is written for domain name owners, intellectual property attorneys, trademark lawyers, domain registrars, domain services companies and anyone else interested in the domain name and web presence industry. Listen to Amanda Waltz on the DNW podcast podcast  here . Amanda Waltz on DNW Podcast Cryptocurrencies are volatile by nature, and it certainly has been a crazy past week in the crypto markets. At one point this week Bitcoin was off by 50% from its highs a few weeks ago. Additionally, Ether is down 50% from its high just a few days before. Amanda Waltz answers questions about Saw.com, the rise of cryptocurrency, and cryptocurrencies impact on domain name sales. Do you think that the fate of cryptocurrency has an impact on some aftermarket domain sales? Yes, I do. I think for savvy domain investors either on investor level but also on the end user level, we have seen a rise in folks asking if sellers are willing to be paid in cryptocurrencies. So, absolutely I would say that actually has been happening for quite sometime. I can think of a few deals, even 3 or 4 years ago, where end users in the start up space were offering on domain names that I was representing. Or domains they had asked me to acquire for them, that was definitely a question. Will the seller accept cryptocurrency? Sometimes they did. I did have one seller that jokes with me now that he wished he would have taken that offer. I think we are seeing more questions being asked of how an offer is written. And we are working with our team to make sure that when an offer is presented that the currency, whether thats euros, pounds or anything else, it is clearly defined. Was 2020 compared to your experience brokering domains across the past 10 years, do you think it was the biggest. 2020 was not for me personally, no. 2021 so far actually has been. 2020 was the first year of Saw.com, and I am really proud of what we are doing for our customers. I am thrilled with the team we are assembling, I think we have some really great brokers, but I think they are also really good people. I think that is incredibly important when you are building a company. You want people that are good at their craft and job, but I think you also want to make sure you are assembling the right team as far as strengths and weaknesses. To listen to more of Amanda Waltz on the DNW Podcast, listen  here . About Saw.com The team of domain brokers at Saw.com have extensive experience in the domain industry. Saw.com is a team devoted to helping clients build their business and be seen online. We work with you every step of the way and want to see our clients reach their business goals. Our professional team of domain brokers is experienced in all types of sales across a wide variety of industries. Saw.com expertise creates a unique, personalized experience through domain brokerage, appraisal, portfolio management services and more. With Saw.com domain brokers, anyone can  buy a domain,  sell a domain name or protect a domain name. If you are interested in speaking with an expert from our domain brokerage service about purchasing a domain name to invest in, please  contact us  for a free consultation.]]></description>
            <category>Article</category>
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            <title><![CDATA[Brooke Hernandez on Kickstart Commerce Podcast]]></title>
            <link>https://testsite.sbs/blog/en/articles/brooke-hernandez-on-kickstart-commerce-podcast</link>
            <guid>https://testsite.sbs/blog/en/articles/brooke-hernandez-on-kickstart-commerce-podcast</guid>
            <pubDate>Fri, 07 May 2021 00:00:00 GMT</pubDate>
            
            
            <category>Selling Strategies and Tips</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Brooke-Hernandez-featured-on-Kickstart-Commerce-Podcast-Banner.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Saw.com domain broker Brooke Hernandez was featured this week on the Kickstart Commerce podcast. Hernandez spoke with podcast host Alvin Brown about her extensive experience working with domains. They discuss how she stumbled upon the vast industry to becoming one of the most well-respected Domain Consultants and Branding Agent. Additionally, in this podcast Hernandez recaps domain names she has brokered in the past and what she does in between sales.]]></description><content:encoded><![CDATA[Saw.com  domain broker  Brooke Hernandez was featured this week on the Kickstart Commerce podcast. Hernandez spoke with podcast host Alvin Brown about her extensive experience working with domains. They discuss how she stumbled upon the vast industry to becoming one of the most well-respected Domain Consultants and Branding Agent. Additionally, in this podcast, Hernandez recaps domain names she has brokered in the past and what she does in between sales. Podcast Sneak Peek Who are you? What is your personal and professional background? “My name is Brooke, a.k.a Broker Brooke, and I am a Domain Consultant and Branding Agent with Saw.com. I have been in the domain industry for almost ten years. Starting with a company called Domain Advisors, moved to Uniregistry and got my knowledge and understanding of sellers and now I am with Saw.com. 
 
  When I was little, I wanted to be a Veterinarian. There was no radar of me going in this direction. But, I was lucky to get into it when I did. I actually started as a commercial broker in my 20s, I wanted to be a developer. Then the market crashed in 2008, so I knew developing was not going to be happening for a little bit. So, I luckily had a friend introduce me to Tessa Holcomb and I got in with Domain Advisors.” 
 
  I had no idea this industry even existed. But, this industry is so fascinating. It is not just buying and selling, there are so many different levels to it. Who are you? What is your personal and professional background? “Yes. When I was working at Uniregistrey I sold the domain vaction.rentals. New gTLD’s are great. What i am seeing is if people can not afford a strong .COM domain and have a great business idea, they start with gTLD’s. If you are a small business or startup or mom and pop and just want to get into it and see, it is a great way to do it. On the flip side, I am working with those same startups and companies where once they hit a certain level of funding and certain level of revenue, that realize they need to get the .COM. The .COM is thirty years old, because of that it is also looked upon as the location. People know it, they are comfortable with it, they see it. There are over 200 million active websites and over 40% of them are .COM. Additionally, almost every Fortune 100 company owns their brand .COM. These successful companies are making sure they are taking their own brand to their own company. Making sure that no competitor gets it and no one can run with their brand in a different direction. I am still seeing the .com as the location, it is trustworthy and the most desired.” Click  here  to listen to the rest of this exciting interview with Brooke Hernandez. About Saw.com The team of domain brokers at Saw.com have extensive experience in the domain industry. Saw.com is a team devoted to helping clients build their business and be seen online. Our professional team of domain brokers is experienced in all types of sales across a wide variety of industries. Saw.com expertise creates a unique, personalized experience through domain brokerage, appraisal, portfolio management services and more. With Saw.com domain brokers, anyone can  buy a domain , sell a domain name or protect a domain name. If you are interested in speaking with an expert from our domain brokerage service about purchasing a domain name to invest in, please contact us for a free consultation.]]></content:encoded></item>
        <item>
            <title><![CDATA[3 Keys to Success When Buying a Domain for Your Brand]]></title>
            <link>https://testsite.sbs/blog/en/articles/3-keys-to-success-when-buying-a-domain-for-your-brand</link>
            <guid>https://testsite.sbs/blog/en/articles/3-keys-to-success-when-buying-a-domain-for-your-brand</guid>
            <pubDate>Fri, 30 Apr 2021 00:00:00 GMT</pubDate>
            
            
            <category>Buying Guides &amp; Best Practices</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/3-keys-to-success.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[
]]></description><content:encoded><![CDATA[As you probably know,  domain names are the digital real estate upon which we build our businesses  by providing a portal for customers to reach us. And domains have never been more valuable or important. There are 4.27 billion Internet users in the world, and a website provides access to each and every one of them. However, as the digital landscape changes, it’s becoming more and more difficult for business owners to come up with a domain purchasing strategy. For one, most one-word .com names have already been taken. And it seems like new gTLDs are being added to the domain extension list every day. With so many options, business owners are faced with a whirlwind of decisions to make when  buying a domain . These conditions make for a situation in which businesses may not know which domains to purchase for their business to be successful. This article discusses three keys to success when  purchasing a domain  for your business. 1. Get the .com first No matter what your domain name choice is, you should always acquire the .com first, even if that means spending thousands of dollars. The value of having the .com name cannot be overstated. Even with the rise of gTLDs,  .com is still king . It’s the default extension that people expect to use when visiting a website online. So naturally, .coms get the most traffic. Now there is a caveat with this – if you are a niche or local market, and not as concerned with the highest amount of traffic, purchasing the.com may not be completely necessary. For example, if you operate only out of the UK, .co.uk may be a perfectly viable choice for your business. The goals of your business play a huge role in your choice of domain. No matter, if you do decide to go with a gTLD for your main use, it’s always a good idea to also acquire the .com for use as a redirect. This way, you don’t lose any traffic when visitors use the .com instead of the gTLD. 2. Research gTLDs While you should always have the .com name, it may be beneficial for your brand to acquire a gTLD as well. This may be through a domain hack (a catchy name/extension combination). One well-known example is bit.ly. Interestingly, however, the owners of bit.ly own bitly.com, showing that purchasing a catchy gTLD should be part of a larger strategy that includes owning the traditional .com name. This helps protect the brand and provide the brand with the highest potential traffic. You may also want to look into a gTLD if you are a local business. For example, you could acquire a domain with a city gTLD such as .hamburg or .london. Again, however, depending on your goals for customer reach, it’s a good idea to purchase the .com for the maximum potential traffic to your website. 3. Work with a domain industry professional Have you ever tried to fix something up at home, only to end up hiring a professional? The frustration is real when you realize you wasted precious time and money on something that probably required a professional in the first place. It’s the same in the domain world. Going it alone can lead to frustration and wasted time and money. For example, you may get fleeced in the negotiation process, or you may end up with a domain that is poor for search engine optimization (SEO), or you may end up acquiring more domains than necessary. Resist the temptation of searching  GoDaddy  for a bottom-dollar name that won’t give your business the exposure it deserves. On the other hand, resist the temptation of finding the domain of your dreams and emailing the owner, and biting on the first offer. To make sure you have the most effective domain acquisition strategy that gets the most bang for your buck, you should hire a professional. Our  domain broker professionals  at Saw.com know the ins and outs of the domain industry, including buying, selling, and (last but not least) valuation. Domain appraisals are especially tricky, as the domain market is completely unregulated and comparable sales can be a crapshoot. This means there are many out there looking to take advantage of unexpecting, inexperienced buyers in the domain market. Luckily, the experienced brokers with Saw.com have years of experience in buying and selling domains and have appraisals down to a science. Take the Next Step When you work with Saw.com, you can be certain that you’ll acquire a great name at a great price, saving you time, money, and peace of mind. For help in choosing a domain strategy, contact a Saw.com professional domain broker today. We will discuss your business goals and work with you to come up with an effective domain acquisition strategy. This way, you can focus on the things that matter to your business and leave your domain acquisition to a group of seasoned professionals.]]></content:encoded></item>
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            <title><![CDATA[What is Brand Protection and Why is it Important?]]></title>
            <link>https://testsite.sbs/blog/en/articles/what-is-brand-protection-and-why-is-it-important</link>
            <guid>https://testsite.sbs/blog/en/articles/what-is-brand-protection-and-why-is-it-important</guid>
            <pubDate>Thu, 29 Apr 2021 00:00:00 GMT</pubDate>
            
            
            <category>Buying Guides &amp; Best Practices</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/what-is-brand-protection-1.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[At its core, brand protection is the processing of preventing bad actors from illegally infringing on your intellectual property (IP). This can include your brand name, brand identity, trademarks, copyrights, designs, patents, and more. Do not wait for something horrible to happen to your brand. When you buy a domain, it is important to plan ahead to protect that brand name and the rest of your business.]]></description><content:encoded><![CDATA[At its core, brand protection is the processing of preventing bad actors from illegally infringing on your intellectual property (IP). This can include your brand name, brand identity, trademarks, copyrights, designs, patents, and more. Do not wait for something horrible to happen to your brand. When you  buy a domain , it is important to plan ahead to protect that brand name and the rest of your business. Before diving further into brand protection, we need to discuss brand infringement and its effects on your business. Brand Infringement Imagine your target customer searching online for your product or service. Imagine they’re searching on Google, researching for the product. They’re just about to find your website, but as things sometimes go, they come across a fake website posturing as your own! They see a cheap knock-off product being associated with your brand. At this point, they might buy the fake product, or they might be turned off from your brand altogether. Whatever happens, it’s not going to be a good outcome for your business’s reputation or bottom line. This exact scenario can happen to any business, whether you’re selling vintage clothing, consulting services, artesian jams, or anything else under the sun. And unfortunately, this isn’t the only scenario that could harm your brand online. The list of brand infringement schemes is long and ever-growing. Types of Infringement Counterfeit.  The act of unauthorized manufacturing of copy-cat, knock-off items using your brand’s name or IP. Trademark.  The unauthorized use of your trademark through the sale of any goods or services. This includes logos, patterns, etc. that make up your brand. Patent.  The unauthorized sale of your patented product. This can include physical products or processes to make new products. Copyright.  The unauthorized copying of any of your company’s work is protected by copyright. This can include audio, video, or other formats. Design.  The unauthorized manufacturing of products using patented design elements to create a similar product. Infringement Tactics Look-alike websites.  Websites that use the same brand name to sell counterfeit items or other brand-infringing products. Many times, these websites are set up to imitate the look and feel of the real brand. Social media copy-cat.  Similar to look-alike websites, social media copy-cats are set up to mimic a brand and redirect customers to their fraudulent websites or e-commerce listings. Phishing.  A scheme in which hackers mimic a legitimate brand in order to steal personal data from your customers. Enter Brand Protection Brand protection is how you can fight back against the ever-growing list of brand infringement schemes. After all, you and your company created your brand and everything that comes along with it. And this includes more than just buying a website domain. Your company is yours to benefit from and yours to protect. Brand Protection Strategies Social Media Monitoring Keyword Monitoring Advertising Monitoring Domain Blocking For the purposes of this article, we’re going to discuss  domain blocking  as an effective brand protection strategy. Domain blocking is a type of service that automatically blocks registrations of domain names that infringe on your trademark. This can include exact match or look-alike terms. AdultBlock AdultBlock is a domain blocking service offered through Saw.com that blocks infringing names in the adult sphere of gTLDs, including .xxx, .adult, .porn, and .sex. As this article has discussed, the use of “look-alike” websites is a major infringement strategy on the part of malicious actors looking to take advantage of your brand. In the adult sphere, this type of infringement could be particularly harmful to your brand and its reputation. Adult themed searches receive more traffic than Netflix, Amazon &amp; Twitter combined together each month. Prevent rouge misuse and misdirection by traffic savvy operators by migrating to AdultBlock or AdultBlock+. Benefits of Brand Protection Implementing an effective brand protection strategy with solutions such as AdultBlock will provide companies major ROI benefits: Increased revenue Decreased “defensive registration” costs Decreased legal team and litigation costs in the case of infringement More About Saw.com The team of domain brokers at Saw.com has extensive experience in the domain industry. Saw.com is a team devoted to helping clients build their business and be seen online. Our professional team of domain brokers is experienced in all types of sales across a wide variety of industries. Saw.com expertise creates a unique, personalized experience through domain brokerage, appraisal, portfolio management services and more. The team of domain brokers at Saw.com has extensive experience in the domain industry. Saw.com is a team devoted to helping clients build their business and be seen online. Our professional team of domain brokers is experienced in all types of sales across a wide variety of industries. Saw.com expertise creates a unique, personalized experience through domain brokerage, appraisal, portfolio management services and more.]]></content:encoded></item>
        <item>
            <title><![CDATA[Domain Statuses – What They Are, and How to Find Them]]></title>
            <link>https://testsite.sbs/blog/en/articles/domain-statuses-what-they-are-how-to-find-them</link>
            <guid>https://testsite.sbs/blog/en/articles/domain-statuses-what-they-are-how-to-find-them</guid>
            <pubDate>Thu, 22 Apr 2021 00:00:00 GMT</pubDate>
            
            
            <category>Buying Guides &amp; Best Practices</category>
            <category>Legal &amp; Policy</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Domain-Statues.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Domain name status codes, called Extensible Provisioning Protocol (EPP) domain status codes, tell you the status of a domain name registration. A domain’s status codes can tell you whether the domain registration is about the expire, whether there are any restrictions on the name, whether the domain can be transferred to a different registrar, and more.]]></description><content:encoded><![CDATA[Domain name  status codes, called Extensible Provisioning Protocol (EPP) domain status codes, tell you the status of a domain name registration. A domain’s status codes can tell you whether the domain registration is about the expire, whether there are any restrictions on the name, whether the domain can be transferred to a different registrar, and more. Importance of Status Codes Because status codes tell us so much about a domain name, it’s important that every domain owner understands their domain’s status codes. Understanding your status codes can help you: prevent hijacking keep track of expiration dates troubleshoot issues with the domain How to Find Status Codes You can find a domain’s status codes by searching the WHOIS database. Every domain’s EPP codes are included in WHOIS search results. When you perform a WHOIS search, you will get two different types of EPP status codes – client codes and server codes. Client codes  are provided by the domain’s registrar and usually set automatically when the domain is registered. Server codes  are provided by the registry and take precedence over client codes. See the WHOIS results for Google.com, with the EPP status codes highlighted. Name:  GOOGLE.COM Registry Domain ID:  2138514_DOMAIN_COM-VRSN Domain Status: clientDeleteProhibited clientTransferProhibited clientUpdateProhibited serverDeleteProhibited serverTransferProhibited serverUpdateProhibited Nameservers: NS1.GOOGLE.COM NS2.GOOGLE.COM NS3.GOOGLE.COM NS4.GOOGLE.COM Dates Registry Expiration:   2028-09-14 04:00:00 UTC Created:   1997-09-15 04:00:00 UTC As you can see, Google has six status codes. These codes prevent Google.com from being deleted, transferred, or updated. This protects Google from any issues with its domain name registration resulting from hijacking or fraud. EPP Status Codes See below for the list of EPP status codes provided by ICANN: Client Codes clientTransferProhibited:  Tells your registry to reject requests to transfer the domain from your current registrar to another registrar.  This is an important status to set as it prevents unauthorized transfers of your domain resulting from fraud.  clientRenewProhibited:  Tells your registry to reject requests to renew your domain. clientHold:  Tells your registry to not include your domain in the zone file. This is an issue as your domain will not resolve to a website. clientDeleteProhibited:  Tells your registry to reject requests to delete the domain.  This is an important status to set because it can percent unauthorized deletions resulting from fraud. clientUpdateProhibited:  Tells your registry to reject requests to update the domain.  This can help prevent unauthorized updates to your domain name.  Server Codes OK:  This is the standard status for a domain, meaning it has no holds or restrictions.  This is counterintuitive, but as a domain owner, you do not want OK as your status.  You should ask your registrar to enact certain restrictions to prevent unauthorized transfers, deletions, or updates. serverTransferProhibited:  Prevents domain from being transferred to another registrar. serverRenewProhibited:  Indicates the registry will not allow the registrar to renew the domain. pendingTransfer:  Indicates that a request to transfer the domain to a new registrar has been received. pendingUpdate:  Indicates that a request to update the domain has been received. pendingRenew:  Indicates that a request to renew the domain registration has been received. pendingCreate:  Indicates that a request to create the domain has been received. inactive:  Indicates that DNS information has not been associated with the domain and it will not resolve. Essentially, this means no one can visit your site. If this is the case, you need to contact your registrar to resolve the issue. serverHold:  Indicates the domain is not in the registry’s zone file and will not resolve. If this is the case, contact your registrar to resolve the issue. serverDeleteProhibited:  Prevents your domain from being deleted. serverUpdateProhibited:  Prevents your domain from being updated. addPeriod:  Grace period provided to the registrar by the registry. If the registrar deletes the name during this period, they will be reimbursed by the registry. autoRenewPeriod:  See addPeriod. renewPeriod:  See addPeriod. transferPeriod:  See addPeriod. redemptionPeriod:  Indicates that your registrar has asked the registry to delete your domain. The registry will hold the domain in this period for 30 days, after which it will be updated with the pendingDelete code. pendingRestore:  Indicates your register has asked the registry to restore your domain that was in redemptionPeriod status. pendingDelete:  Automatically set if your domain has been in redemptionPeriod status AND you have not restored it within the maximum 30-day period. Key Takeaway You don’t need to remember all of these codes. Instead, just know the important codes that prevent your domain from being hijacking without your authorization. You should remember the “UpdateProhibited,” “DeleteProhibited,” and “TransferProhibited” codes. For more information on status codes, see the  ICANN status code resources page . When you  buy a domain  from Saw.com, our experienced  domain brokers  will work with you to make sure your domain registration is set up in a way that you are protected from these issues. We will work with you every step of the way to ensure you reach your business goals. To learn more about Saw.com domain name brokerage service, contact us for a free domain brokerage consultation.]]></content:encoded></item>
        <item>
            <title><![CDATA[For Sale Exclusively Through Saw.com: i.co.uk and i.uk]]></title>
            <link>https://testsite.sbs/blog/en/articles/for-sale-exclusively-through-saw-com-i-co-uk-and-i-uk</link>
            <guid>https://testsite.sbs/blog/en/articles/for-sale-exclusively-through-saw-com-i-co-uk-and-i-uk</guid>
            <pubDate>Wed, 21 Apr 2021 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/i.co_.uk-and-i.uk_.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Saw.com adds both i.co.uk and i.uk to the extensive list of high-value domain names sold on behalf of numerous clients. These domain names most recently include, Virtual.com, Experience.com, Research.com and Event.com. Our team of experienced domain name brokers are highly sought after.]]></description><content:encoded><![CDATA[About Saw.com Saw.com adds both i.co.uk and i.uk to the extensive list of high-value domain names sold on behalf of numerous clients. These domain names most recently include, Virtual.com, Experience.com, Research.com and Event.com. Our team of experienced domain name brokers are highly sought after. They have a valuable strategy in helping clients acquire some of the most well-known digital assets online today. Additionally, they are truly passionate about helping clients meet their business goals. At Saw.com, we believe that the right domain name has the power to transform a business. When you  buy a domain name  it builds your business, your brand, your credibility and your overall success. This premium domain name package deal has the potential to do exactly that for your business. For Sale: i.co.uk and i.uk Today, Saw.com has released the i.co.uk and i.uk global press release. Please read the  press release here . It gives a background on both of the unique domain names and discusses their limitless potential. It is crucial for businesses to own a premium domain name to represent their brand as the world continues to shift online. These relevant domains can assist with growth and brand-ability for companies across many different markets. The single letter “i” has so many unique meanings, the possibilities for it in the business world are endless. Additionally, because these domain names are a single letter, they are also going to stick out and be memorable to any customer who comes across your website domain. Both i.co.uk and i.uk have been listed for sale exclusively by industry-leading domain brokerage service, Saw.com. These domain names are unique, short and memorable. Essentially, the perfect combination for a premium domain name that sticks out to customers online. For more information on these two valuable domain names, read our  global press release here . Contact Us Parties interested in the i.co.uk and i.uk domain names for their business or organization: please  visit us,  go to i.co.uk and i.uk, or contact  Brooke Hernandez  directly ( brooke@saw.com or Call +1 (781) 281-9475 )]]></content:encoded></item>
        <item>
            <title><![CDATA[What Makes a Brand Name (And The Domain to Match) So Important?]]></title>
            <link>https://testsite.sbs/blog/en/articles/what-makes-brand-name-and-domain-match-important</link>
            <guid>https://testsite.sbs/blog/en/articles/what-makes-brand-name-and-domain-match-important</guid>
            <pubDate>Mon, 12 Apr 2021 00:00:00 GMT</pubDate>
            
            
            <category>Buying Guides &amp; Best Practices</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Brand-name-so-important.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[In the competitive digital market, companies are always looking for ways to stand apart from the competition. As companies make the transition from brick and mortar to digital sales, marketing and naming are only increasing in importance.]]></description><content:encoded><![CDATA[In the competitive digital market, companies are always looking for ways to stand apart from the competition. As companies make the transition from brick and mortar to digital sales, marketing and naming are only increasing in importance. Oftentimes, a company’s name (and consequently, its domain name) is the driving force that attracts new customers in the digital space. This is why naming agencies are popping up all over the place, offering naming and branding services that often include additional domain buying services. So what is it that makes a name so important that businesses are paying premiums for access to brandable domain names? This article walks through just a couple reasons why a company’s brand and domain name are so critical. Additionally, why your company should  buy a website domain name . 1. A name is the first chance to make an impression on potential customers When Internet users are seeking out a product (or see an advertisement), your domain name is the first thing they will associate with whatever it is you’re selling. Depending on your branding goals, the name can make or break that first impression. First impressions have a lasting effect on a customer’s opinions of a brand because we usually  remember the first thing we see in a sequence . 2. A name is how you will be remembered When a customer visits your website, they will have impressions on your overall branding. This includes the color palette, the user interface, the copy, the messaging, etc. However, once they leave the site, what they’ll remember is the name because that is how they will be able to return to your site. And maybe even more importantly, this is how they’ll tell their friends and family about your business. If your name is long, hard to say, or difficult to spell, chances are customers will have a much harder time remembering the name. Also, because .com is the de-facto domain extension, customers will remember .com names better than other TLDs. This is why Catchword, the leading naming agency in the field, exclusively purchases .com domains for their customers. 3. A name is the most used brand element While branding includes much more than just a name, the name is the foundation of the brand, upon which all of the other elements are built. Additionally, the name pops up virtually everywhere when you are communicating your brand with others. When people talk about your brand, they’ll use the name; when people type your brand into Google, they’ll use the name; when they visit your site, the name is what they’ll see at the top of the page. You get the picture. 4. Once in use, a name is very difficult to change Because of the points already made in this article, you can imagine why it’s difficult to change a brand name. Your customers will associate your old name with your product, and it will take time for the new name to catch hold (if ever). You will potentially have to buy a new domain depending on the name change. For two examples, just look at Weight Watchers (now WW) and Dunkin’ Donuts (now Dunkin). Weight Watchers went from a catchy name that had meaning to two meaningless letters (that make up six syllables, by the way!). And Dunkin’ is still Dunkin Donuts as far as most people are concerned. Also, funnily enough, Dunkin Donuts decided not to purchase dunkin.com and still uses dunkindonuts.com, and ww.com resolves to weightwatchers.com. This is why it’s really important that you get it right the first time. A name that is short, engaging, familiar, catchy, and easy to remember and spell. That is a lot of boxes to check, and that’s why it’s difficult to come up with a good brand name. Another difficulty is that many of the short, catchy .com domain names are already taken. This may be why companies pay naming agencies a premium for this type of work! 5. Harder to find available names As discussed, it’s getting harder and harder to find decent .com names that are available for purchase. Naming agencies and domain investors are constantly coming up with brandable names and buying them up to sell. If you want a one-word .com, the reality is that you will likely have to pay a premium because the name will already be registered by someone. Or the name may already be in use and will be totally unavailable. That said, creative trademarkable names tend to have more availability on the domain market than real words. Domains are like digital real estate, and just like in real-estate, buyers will pay sellers what they think the names are worth. And time and time again, we have seen short, .com domains regularly hit the six-figure mark. 6. Provides the most return on investment The bottom line is that a great, branded .com domain will provide a lifetime of return on investment, for all of the reasons listed above. A good name makes a great first impression on customers in a space where having a good name is getting harder and harder to come by. Choosing a Name When you choose a name, you need to check if it’s available and viable for use. If the domain name is already registered, you will need to contact the current owner and make an offer for the domain name. This is where having a  professional domain broker service  like Saw.com pays dividends. We will work with you on your naming needs and walk through all of your options. Once you choose a name, one of our experienced domain brokers will handle the transaction from start to finish. This includes negotiations, trademark considerations, domain transfer, and more. For more information, contact a Saw.com domain broker.]]></content:encoded></item>
        <item>
            <title><![CDATA[How To Protect Yourself When Buying a Domain]]></title>
            <link>https://testsite.sbs/blog/en/articles/how-to-protect-yourself-when-buying-a-domain</link>
            <guid>https://testsite.sbs/blog/en/articles/how-to-protect-yourself-when-buying-a-domain</guid>
            <pubDate>Wed, 07 Apr 2021 00:00:00 GMT</pubDate>
            
            
            <category>Buying Guides &amp; Best Practices</category>
            <category>Legal &amp; Policy</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/How-to-protect-yourself-when-buying-a-domain.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[For a new business or entrepreneurial venture, buying a domain is an exciting first step. It’s the step that launches a business into action and makes it “go live”. That said, there’s more to buying a domain than finding a great name and clicking “BUY”. ]]></description><content:encoded><![CDATA[4 Things To Be Aware of When Buying a Domain For a new business or entrepreneurial venture,  buying a domain  is an exciting first step. It’s the step that  launches a business into action  and makes it “go live”. That said, there’s more to buying a domain than finding a great name and clicking “BUY”. Similar to buying real estate, there are many steps to the process, and many considerations along the way to make sure you protect your business in the long run. Before you start your domain purchasing journey, there are some key things you should watch out for to protect your business. When you purchase a domain, either directly through a registrar, or through a  domain broker , you need to register the domain by paying a registration fee (a fee which you will need to pay each year to renew the registration). The fee goes toward keeping the domain active, but it may also include additional services such as hosting, email, privacy, and security services. Given that not all registers are created equal, here are some things you should know when navigating the domain purchasing process. 1. Hidden Costs In the domain register world, the old adage, “you get what you pay for,” doesn’t necessarily hold true. For example, sometimes registrars offer extreme discounts on the first year, only to charge you exorbitant renewal fees after the promotional period. Registrars may also hide fees in the fine print, or charge you extra for services that you don’t want or need. Here are some tricks registrars often pull in order to increase their bottom-line: Add-ons.  Registrars may include additional services at an increased cost that you must buy in order to register the domain. This is similar to when a cable company requires you to bundle phone with Internet in order to get a better “deal.” Charging extra for standard services.  As the industry progresses, certain services that used to be considered “premium” are now standard. For example, domain information (including personal contact information) is kept in a public record data pace called the WHOIS. Watch out for registrars that charge extra for “privacy services,” such as keeping your WHOIS information private. Charging transfer fees.  Some registrars may charge high transfer fees, or make the transfer process overly burdensome in order to retain customers. Make sure to read the fine print of your terms of service agreement to make sure you can easily transfer the domain to a different registrar if you so choose. 2. Data Security Registrars have a responsibility to protect their customer’s data, but this may not always be the case. Registrars have been known to sell their customers’ data to marketing companies. Before registering your domain, always make sure to check in the terms of service how the registrar can use (or misuse) your data. As a business, it’s important that your data does not get into the wrong hands. 3. Privacy In order to protect their privacy, many business owners chose to keep their personal information private from WHOIS searches by using registrar-offered “privacy services.” In order to protect yourself from malicious actors, look for registrars who offer WHOIS privacy services for free. Certain registrars charge extra for “privacy services.” 4. Transparency As with any service, you should look for registrars that provide full transparency in all aspects of their business practices. Throughout the registration process, if anything seems vague or unclear, it is a red flag. Some key things that you should always understand clearly upfront include: Initial registration and renewal rates Transfer and cancellation policies Order cancellation policy Choosing a Registrar As you can see, there are many considerations you should make when choosing a registrar. Extensive research is required to ensure that you avoid some costly mistakes. If this sounds time-consuming, you’re right – especially for someone new to the whole domain purchasing process. This is why Saw.com offers a full “domain concierge” service to handle the domain registration/transfer process after the purchase of a website domain. Similar to when we get in over our heads on a big home project and decide to call a contractor to finish the job, sometimes it’s better to hire a professional to do the work for you. When you purchase a domain through Saw.com  domain broker service , we handle all of this for you. A professional domain broker with years of experience will do the required legwork to make sure you get exactly what you need from the registrar at the best possible price. Rest assured that a domain name brokered by Saw.com will avoid hidden costs, provide domain security and privacy at no extra cost, and you will receive full transparency throughout the entire process.]]></content:encoded></item>
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            <title><![CDATA[EFTY and Saw.com Partnership Out of Beta]]></title>
            <link>https://testsite.sbs/blog/en/articles/efty-and-saw-com-partnership-out-of-beta</link>
            <guid>https://testsite.sbs/blog/en/articles/efty-and-saw-com-partnership-out-of-beta</guid>
            <pubDate>Thu, 01 Apr 2021 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/parterns-with-EFTY.com_.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[In February, Saw.com and Efty announced the beginning of an exciting partnership. A global leader in domain brokerage services teaming with the worlds largest commission-free domain name marketplace. The partnership is a crucial addition to the domain name space. It combines the expertise of two strong leaders in the domain industry to create an elevated experience for all clients.]]></description><content:encoded><![CDATA[About the Partnership In February, Saw.com and Efty announced the beginning of an exciting partnership. A global leader in domain brokerage services teaming with the world’s largest commission-free domain name marketplace. The partnership is a crucial addition to the domain namespace. It combines the expertise of two strong leaders in the domain industry to create an elevated experience for all clients. Saw.com was founded to use the knowledge of the domain industry to help clients build their businesses. With a  domain brokerage service  like Saw.com, anyone can  buy a domain , sell a domain name or protect a domain name. Efty’s goal was to create a commission-free way to increase sales and make it easier to organize and manage domain portfolios. With Efty, clients can take advantage of different investor tools to make managing their domain portfolios easy. Out of Beta Today, we are happy to announce that the partnership is  out of beta . Now available to any domain name investor who uses the Efty investor application. With the investor application, any user can assign incoming leads, inquiries and offers to one of the experience domain brokers at Saw.com. You also pay a competitive 15% commission or $250 on the completion of the sale. Once investors set up an application through Efty and choose a target price for domain names, they can forward their inquiries to Saw.com. The expert domain brokers at Saw.com will then work with investors to close the sale. Thank you to all who have helped Saw.com and Efty beta test this first version of the partnership. Some new features will include adding notes for brokers, adding leads and keeping track of leads. To Our Clients Are you a new domain name owner looking for a place to start? Are you an experienced domain name owner? Nevertheless, the teams at Saw.com and Efty.com hope you take advantage of this new partnership. This team of experienced professionals in the domain industry offers a new way to buy and sell domain names. The combination of industry-leading technology with experienced domain brokers is unmatched. This partnership believes in the power of domain names and is devoted to helping clients every step of the process. Let us help you be seen. Contact sales@saw.com to find out more. Not an Efty Investor? Start a free trial account here.]]></content:encoded></item>
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            <title><![CDATA[Can Registrars Buy Domains?]]></title>
            <link>https://testsite.sbs/blog/en/articles/can-registrars-buy-domains</link>
            <guid>https://testsite.sbs/blog/en/articles/can-registrars-buy-domains</guid>
            <pubDate>Fri, 26 Mar 2021 00:00:00 GMT</pubDate>
            
            
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Can-Registrars-Buy-Domain.png" length="0" type="image/png"/>
        <media:content url="https://www.youtube.com/embed/ldk4R_s94lg" medium="video" width="1280" height="720">
      <media:player url="https://www.youtube.com/embed/ldk4R_s94lg" />
      <media:title type="plain">Can Registrars Buy Domains?</media:title>
      <media:description type="html"><![CDATA[Domain registrars have access to tons of domain name keyword search data. Have you ever wondered if registers try to “get ahead of the game” and buy up popular keyword domains before the general public can get their hands on them? Watch Jeff’s take on this idea below.]]></media:description>
      <media:thumbnail url="https://storage.googleapis.com/saw_blog/Can-Registrars-Buy-Domain.png" />
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<description><![CDATA[Domain registrars have access to tons of domain name keyword search data. Have you ever wondered if registers try to “get ahead of the game” and buy up popular keyword domains before the general public can get their hands on them? Watch Jeff’s take on this idea below.]]></description><content:encoded><![CDATA[Domain registrars have access to tons of domain name keyword search data. Have you ever wondered if registers try to “get ahead of the game” and buy up popular keyword domains before the general public can get their hands on them? Watch Jeff’s take on this idea below. Transcript Hi, my name is Jeff Gabriel. I am the Co-Founder and CEO of Saw.com. We are the  leading domain brokerage  on the net. We’re always writing fresh content to help viewers like yourself understand and love the same industry that all of those that work with me at Saw.com have grown to love. I’ve made a list of common questions and I want to answer each of these questions in 30 seconds or less. Can Registrars Buy Domains? Here’s an interesting question, and I actually don’t know the answer to it. But people have asked me because I did work at Uniregistry which is a registrar. Ad they say,  “Do domain registrars track which domain names people look up and perhaps buy it for themselves?” Well, just so you know, a lot of people think it’s just GoDaddy and maybe four or five other registrars on the planet. Well, the reality is that there are thousands. And a lot of these registrars aren’t really public-facing. A lot of the registrars are for people who might  own a lot of domain names  – it could be a business – and they’re not really pushing to get new clients. There are those that are public-facing that might target a particular niche or offer particular services on top of being a registrar. And they all have different business models. “They may not necessarily buy domains, but they don’t have to.”  But when people are searching for different keywords at a registrar, they could be letting different partners know of that data. The registrars might not be registering the domains themselves or trying to scoop them at that much of a granular level.  But they could be looking at trends where certain keywords are growing in favor while others are going down.  And that will help in marketing different names in different places on the site. I mean there are a million different things: It could be  selling that data back to domain registries.  Now, remember, there are a lot of different registries that are selling gTLDs so they will know which domains could be more valuable. There’s a company called NameBright. That’s a registrar (I actually use them – I think they’re a great registrar with great prices) that  provides how many times somebody visited the WHOIS or looked up the ownership of the domains that you own . So if I own cars.com, one of the columns says the number of times the WHOIS has been searched. That gives me an understanding of how many people are interested in potentially purchasing the domain name, which is a very important statistic. Are they benefiting themselves by selling that data? I don’t know, but it helps the customer. The Bottom Line I think a lot of registrars, what they’re trying to do is get you in the door because selling registrations is such a low-margin business. A lot of these registrars need to sell email and hosting and many different things in order to make them the money they need to make it. If taking the search data of domain names is one of those things and selling it, well they should be allowed to do that. And you shouldn’t be mad about it. So if you search for a domain name and you like it and you want it, buy it. Don’t sit around, don’t snooze, or you will lose. That’s the name of the game in the domain business.]]></content:encoded></item>
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            <title><![CDATA[6 Steps to Purchasing a Domain That is Already Taken]]></title>
            <link>https://testsite.sbs/blog/en/articles/6-steps-to-purchasing-a-domain-that-is-already-taken</link>
            <guid>https://testsite.sbs/blog/en/articles/6-steps-to-purchasing-a-domain-that-is-already-taken</guid>
            <pubDate>Wed, 24 Mar 2021 00:00:00 GMT</pubDate>
            
            
            <category>Buying Guides &amp; Best Practices</category>
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/6-steps-to-purchasing.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[You’re starting a business or undergoing a rebrand, and you’ve come up with the perfect domain name. Only problem? The domain is already registered. In this case, you have one of two options – you can either choose an alternative domain name, or you can fork up the cash to the current owner. If your heart is set on your first choice, this article will explain how you can go about buying the domain.]]></description><content:encoded><![CDATA[You’re starting a business or undergoing a rebrand, and you’ve come up with the perfect domain name. Only problem? The domain is already registered. In this case, you have one of two options – you can either choose an alternative domain name, or you can fork up the cash to the current owner. If your heart is set on your first choice, this article will explain how you can go about  buying the domain . Step 0 – Beware of Buying the Same Domain with a Different TLD one unfortunate occurrence I see all too often is when buyers decide to go with a different TLD of their first-choice domain. At first glance, this strategy makes sense. After all, it’s the same name and it’s much cheaper! Registrars will often suggest this option when you search for a .com domain that is already taken. Let’s talk about why this is not a great option. First, if you simply use the same exact domain name with a different TLD, the owner of the .com may have legal grounds to sue for copyright infringement. Legal trouble is the last thing you want when starting out your business. Second, Internet users typically enter .com at the end of the domain name when they type into the URL bar. This means if you decide to go with a .net or a .biz, users will end up at the .com and have a much harder time finding you. All in all, it’s just a better decision to pay up for your first-choice domain, and if that doesn’t fit your budget, go with a  different name altogether. Step 1 - Visit the Domain to See How It’s Being Used Visit the domain and check, first of all, if there is a website. Second, check to see whether it’s active or not. If it’s an active website, it’s going to be much harder to purchase the domain (if the owner is even willing to sell at all). If it’s just a placeholder that’s not being used as a website, you’re in luck. The owner will likely be willing to sell, and it probably won’t be as expensive. Step 2 – Find the Owner of the Domain As touched on previously on our website, finding the owner of a domain can sometimes be a tricky process. The first step is to perform a WHOIS search, which provides some information about the domain, including: Registration date Who registered the domain When the domain expires The issue with WHOIS searches is that many registrars offer low-cost services to keep registrants’ information private. Thus, many WHOIS searches yield no useful information for contacting the current owner. If this is the case, you will have to do more sleuthing or get someone to do it for you, like the domain brokers at Saw.com. Step 3 – Come Up with a Budget Before contacting the owner and getting into a negotiation, you should first determine your budget. Specifically, come up with a number for the absolute highest offer you’d be willing to give. To make an informed decision on your budget, consider using an  domain broker service . This way, you know you won’t be paying too much. Nevertheless, it’s important to know the main metrics that contribute to the price of a domain: Length – Three and four-letter domains are typically the most expensive. Memorability and Spelling – Domains that are memorable and are easy to spell are typically worth more as they are more  brandable . Age – Generally, the longer a domain has been registered, the more it will cost. Industry – Domains with popular-industry keywords are more valuable as they tend to rank higher on search engines. Universality – A domain name that could be applied to many businesses in many places than industry or region-specific names. Similar domains – Look at names in the same industry with other similar metrics, and see how much they have sold for. Once you have appraised your domain and have come up with your budget, you’re ready to negotiate. Remember to keep notes on the appraisal, as it will help you when you enter the negotiation step. Step 4 – Contact the Owner At this point, you can either contact the owner directly via email (that you found via WHOIS) or use a domain broker service such as Saw.com to reach out to the owner on your behalf. If you reach out directly, simply explain who you are, why you want to purchase the domain, and your initial offer. If you choose to use a service, they will handle the whole negotiation process on your behalf. All you have to do is sit back and relax. Also, domain owners may be more comfortable selling with a professional domain brokerage, like Saw.com. Step 5 – Negotiate If you decide to go this step alone, know that you’ll have to negotiate all the terms of purchase, including the final price, the domain transfer process, escrow, and any laws that may apply. This can be a complicated process, so you may want to consider hiring an attorney to make sure you’re protected and have all your I’s dotted and T’s crossed. On the other hand, if you choose a domain brokerage service, you won’t have to worry about any issues. At Saw.com, we handle the transfer process, make sure the transaction is safe with escrow, and keep you informed every step of the way. What if All Else Fails? If you have any missteps throughout the above process, and for whatever reason cannot acquire the domain, you have other options. You can simply choose an alternative domain. It may not be optimal, but sometimes we can’t always get exactly what we want. Also, who knows how long it may take to convince the owner to sell or wait for the domain to expire. Time is money, so consider choosing an alternative. There are still many premium domains available for purchase.]]></content:encoded></item>
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            <title><![CDATA[Who Should Build Websites?]]></title>
            <link>https://testsite.sbs/blog/en/articles/who-should-build-websites</link>
            <guid>https://testsite.sbs/blog/en/articles/who-should-build-websites</guid>
            <pubDate>Thu, 18 Mar 2021 00:00:00 GMT</pubDate>
            
            
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Who-should-build-websites.jpg" length="0" type="image/jpg"/>
        <media:content url="https://www.youtube.com/embed/h2T4_xfuKfM" medium="video" width="1280" height="720">
      <media:player url="https://www.youtube.com/embed/h2T4_xfuKfM" />
      <media:title type="plain">Who Should Build Websites?</media:title>
      <media:description type="html"><![CDATA[Saw.com CEO and Co-Founder Jeff Gabriel has years of experience sourcing talent in the domain industry. He has hired brokers, writers, copy-editors, graphic designers, website designers, programmers, etc. So what’s the secret to hiring a quality team? To Jeff, it’s important to cast a wide (think global) net when searching for talent.]]></media:description>
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      <media:rating scheme="urn:simple">nonadult</media:rating>
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<description><![CDATA[Saw.com CEO and Co-Founder Jeff Gabriel has years of experience sourcing talent in the domain industry. He has hired brokers, writers, copy-editors, graphic designers, website designers, programmers, etc. So what’s the secret to hiring a quality team? To Jeff, it’s important to cast a wide (think global) net when searching for talent.]]></description><content:encoded><![CDATA[Saw.com CEO and Co-Founder Jeff Gabriel has years of experience sourcing talent in the domain industry. He has hired brokers, writers, copy-editors, graphic designers, website designers, programmers, etc. So what’s the secret to hiring a quality team? To Jeff, it’s important to cast a wide (think global) net when searching for talent. Transcript  Hi, my name is Jeff Gabriel. I am the Co-Founder and CEO of Saw.com. We are the leading  domain brokerage  on the net. We’re always writing fresh content to help viewers like yourself understand and love the same industry that all of those that work with me at Saw.com have grown to love. I’ve made a list of common questions and I want to answer each of these questions in 30 seconds or less. Who should build websites?  Somebody once asked me if I would ever consider hiring people outside of the United States to build them a website when they were launching a business. And I kind of laughed at the question; it’s kind of a very strange question to be asked. Global Nature of Business  When I worked at Uniregistry and started my own business at Igloo, I had the opportunity to work with a group of people from all over the world. I’m talking about people from the United States to Australia to Hong Kong to Mainland China. I mean I’m just going across the planet from Indonesia to the Philippines to South Africa, different parts of Europe. I lived in the Cayman Islands for seven years. That place is a melting pot of people. Obviously, there are wonderful people from the United States like I already said. Then you get into Canada and other places all over the world. Currently, we have a handful of people from the Philippines that work for us. We have a developer in New Zealand that does some contract work for us. We’re also working with a Russian development company at the moment. I also have multiple salespeople in the UK and throughout the United States. “It’s about the quality of the work”  The reality is that the quality of the work, the desire of the person, and their personality are important to be a team that works hard and wants to to reach certain goals. I think if you’re thinking about the idea of borders and you want to get into becoming a profitable competitive business that puts out a quality product, those aren’t the questions you should be asking. More About Saw.com  The team of brokers at Saw.com have extensive experience in the domain industry. Saw.com is a team devoted to helping clients build their businesses and be seen online. Saw.com&apos;s expertise creates a unique, personalized experience through domain brokerage, appraisal, portfolio management services and more. With Saw.com domain brokers, anyone can  buy a domain , sell a domain name or protect a domain name. If you are interested in speaking with an expert from our domain brokerage service please contact us for a free consultation.]]></content:encoded></item>
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            <title><![CDATA[The Benefits of Keyword Domains]]></title>
            <link>https://testsite.sbs/blog/en/articles/the-benefits-of-keyword-domains</link>
            <guid>https://testsite.sbs/blog/en/articles/the-benefits-of-keyword-domains</guid>
            <pubDate>Tue, 16 Mar 2021 00:00:00 GMT</pubDate>
            
            
            <category>Buying Guides &amp; Best Practices</category>
            <category>Selling Strategies and Tips</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/the-benifits-of-key-domain.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[A common debate in the domain name market is whether to purchase a branded domain (zazzle.com) or a keyword domain (shoes.com). There are opportunities and potential drawbacks to each decision, and a lot of the time, buying a domain will depend on your specific circumstances. This article provides an overview of keyword domains and the benefits of owning a keyword domain name.]]></description><content:encoded><![CDATA[A  common debate  in the domain name market is whether to purchase a branded domain (zazzle.com) or a keyword domain (shoes.com). There are opportunities and potential drawbacks to each decision, and a lot of the time,  buying a domain  will depend on your specific circumstances. This article provides an overview of keyword domains and the benefits of owning a keyword domain name. What is a Keyword Domain?   A keyword domain is a domain name that describes the type of business or industry . Keyword domains might include location-specific names. For example, a tourism company in Sunderland, England might be visitsunderland.co.uk. It may seem like an inconsequential decision when choosing between a keyword or branded domain. But your choice of domain name can have massive implications for the success or failure of your business to capture and retain customers. Your domain impacts the traffic you get on your website (both organic traffic and search engine traffic), and ultimately whether those potential customers stay as repeat customers. What are the Benefits of Keyword Domains? 1. Communicate Your Business  First and foremost, not accounting for search engine optimization (SEO) considerations, keyword domains communicate what your business does to your potential customers. In other words, when a potential customer sees your website, they’ll know exactly what goods or services you provide, and maybe even where you provide them. For example, say you’re a shoe retailer in Birmingham, Alabama. If your domain were something like birminghamshoes.com, people would know exactly what you sell AND where you are located. On the other hand, if your domain were something like brocks.com, customers would not know anything about your business. If your brand is not established (and it won’t be if you are a new business), people will not recognize the brand and will be much less likely to visit your website. 2. Increase Organic Traffic  Keyword domains (like guitars.com, guitar.com, guitarcenter.com, guitarworld.com) increase your organic search traffic, as they tend to rank higher for SEO than websites without keywords (accounting for other SEO ranking factors). 3. Increase Clicks  Keyword domains increase click rates as users are more likely to click on websites that contain the keyword they are searching for. Keep in mind, however, that this only applies if they have never visited the websites listed in the search before. For example, if they see a brand they trust, they may click that brand domain rather than the keyword domain. 4. Build Your Brand  With a keyword domain, you can come to be seen as a leader in your industry. For example, brands such as cars.com and shoes.com lend instant credibility because potential customers see that they are THE place for cars and shoes. What are the Potential Drawbacks of Keyword Domains?  While there are many benefits to keyword domains, they aren’t without their (potential) drawbacks. For example, you can’t just throw 4 keywords at the wall and hope they stick. If you go with a keyword domain, it should still be  unique, memorable, and short.  That rule applies to any website domain. See below for a situation when you might consider a branded domain as an alternative to a keyword domain: The Industry May Be Flooded with Keyword Domains  When you start a business, you should research the market leaders in your industry and examine their domain strategies. If they all use keywords, it may be wise for you to purchase a uniquely branded domain. To illustrate this point, imagine you’re opening a toy company. You research your competition, and all the competitors’ domains start with “toy.” If you then decided to choose a domain starting with “toy,” you’d have a difficult time setting yourself apart from the competition and get lost in the sea of “toy” domains. Instead, you may be better served to go with something a bit more brandable while still communicating that you’re a toy company. Takeaway on Keyword Domains  Whether you go with a keyword or branded domain, the key is that it should be memorable and stand out from the competition. Having said that, if you’re a new business without an established brand, the keyword route is always a safe bet. Keyword domains are good for SEO, communicate clearly to potential customers, lend credibility to your business, and increase traffic to your website. Additionally, a good strategy is to go for a hybrid approach and include your brand in addition to a keyword. That way, you can have the benefits of brand recognition in addition to the benefits of keyword domains. Perfect examples include taylorguitars.com, ashleyfurniture.com, mattressfirm.com, etc. At Saw.com, we are experts in domain sales and acquisitions. With years of experience, our brokers offer free  domain broker  consultation on how using a keyword domain can launch your business towards industry-leading success. We can help you determine the best strategy for your business, depending on your goals and your business needs. We will then work on an acquisition strategy to purchase a domain at the best possible price. For more information, contact Saw.com broker Brooke Hernandez at Brooke@saw.com.]]></content:encoded></item>
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            <title><![CDATA[What is the Hardest Type of Domain to Sell?]]></title>
            <link>https://testsite.sbs/blog/en/articles/what-is-the-hardest-type-of-domain-to-sell</link>
            <guid>https://testsite.sbs/blog/en/articles/what-is-the-hardest-type-of-domain-to-sell</guid>
            <pubDate>Wed, 10 Mar 2021 00:00:00 GMT</pubDate>
            
            
            <category>Selling Strategies and Tips</category>
            <category>Domain Valuation &amp; Appraisal</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Domain-to-sell.jpg" length="0" type="image/jpg"/>
        <media:content url="https://www.youtube.com/embed/F43ejQZEdoA" medium="video" width="1280" height="720">
      <media:player url="https://www.youtube.com/embed/F43ejQZEdoA" />
      <media:title type="plain">What is the Hardest Type of Domain to Sell?</media:title>
      <media:description type="html"><![CDATA[Like any asset, not all domains are created equal. The fact is that some domains are a lot more difficult to sell than others, for many different reasons. Who better to discuss this topic than our very own Jeff Gabriel? (broker of the famous $13 million sale of sex.com)]]></media:description>
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      <media:rating scheme="urn:simple">nonadult</media:rating>
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<description><![CDATA[Like any asset, not all domains are created equal. The fact is that some domains are a lot more difficult to sell than others, for many different reasons. Who better to discuss this topic than our very own Jeff Gabriel? (broker of the famous $13 million sale of sex.com)]]></description><content:encoded><![CDATA[Like any asset, not all domains are created equal. The fact is that some domains are a lot more difficult to sell than others, for many different reasons. Who better to discuss this topic than our very own Jeff Gabriel? (broker of the famous $13 million sales of sex.com) Transcript  Hi, my name is Jeff Gabriel. I am the Co-Founder and CEO of Saw.com. We are the  leading domain brokerage  on the net. We&apos;re always writing fresh content to help viewers like yourself understand and love the same industry that all of those that work with me at Saw.com have grown to love. I&apos;ve made a list of common questions and I want to answer each of these questions in 30 seconds or less. What is the hardest type of domain to sell?  I think the question here is “what industry is the hardest to sell to?” I take it, from my end of the table, as a different way of thinking. From the broker&apos;s perspective, I&apos;m thinking about  “what&apos;s the hardest situation you get yourself into when selling?”  So for this question, there are really two things, as  domain brokers , that are really hard for us to do: Sell domains with a questionable history Sell domains in particular industries History  Number one, when you&apos;re given a domain that has been on the market for a while from another  domain broker . When we&apos;re handed that opportunity and we look at it and say, “all right, this is a good domain.” Then, the seller says, “Well, what can you sell it for?” Then, let&apos;s say I say that the value of the domain name is $150,000 or $200,000. Then, they say, “okay, I&apos;m willing to sign with you.” So then you send them over the agreements. You get started, you start researching the domain, the industry, and you start trying to sell it. Then you start to find out that the previous broker was trying to sell it for less than what you were selling it for. So the problem is that it becomes very hard to try to sell the domain when you&apos;re trying to sell it for a higher price to a lot of the same people (not all) for a higher price. So that ruins your credibility as the broker. And it also ruins the credibility of the asset that you&apos;re trying to push because it looks like whoever&apos;s trying to sell this is not a very upstanding person. Another thing I was asked about was the history. I talked about the history of the domain name. Well, if the seller was not an upstanding person when they were the owner, and they used the domain, they probably didn&apos;t do very ethical things with the domain. That raises a lot of red flags and creates issues, which then causes bad offers. When bad offers come in, and the feeling of desperation comes over the phone or over email, you&apos;re gonna get nothing but bad offers. If this situation occurs, it&apos;s a really hard domain to sell. Industry  When I was given the opportunity to sell sex.com a number of years ago (which I sold for $13 million), calling adult businesses was actually very hard. This is because a lot of the people who work for these businesses say they work for advertising agencies. Or, when you call in and you try to go through the catalog of names that work there, all the names are fake. It makes sense – when the people that work there try to go to their children&apos;s soccer games, they don&apos;t want anyone in public to know that they&apos;re an executive of an adult business. And a lot of those adult businesses have a front for the name of a business that is public-facing. So you know, I&apos;m just making this up, but you have “Adult Pictures” as an adult company. It might be owned by a company called “J2 Advertising.” So, people will say “I work for J2 advertising.” Well, it&apos;s very hard for you, as a domain broker, to go through and figure out the difference between J2 Advertising and you know C3 Advertising, where C3 focuses on totally different ads. And J2 is really just the adult business. So, getting in there and finding people that are very public-facing when it comes to adult business is very hard to do to get the right audiences and the right decision-makers to make the sales. End Transcript  Worried you might have one of these so-called “difficult” names to sell? It might not be as hard as you think, and you may just need the right domain broker. Our professional team of domain brokers is experienced in all types of sales across a wide variety of industries. In our world, no fish is too large or difficult for us to fry. Contact us today to book a free consultation.]]></content:encoded></item>
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            <title><![CDATA[The Rise of the $2 Billion Secondary Domain Market]]></title>
            <link>https://testsite.sbs/blog/en/articles/the-rise-of-the-2-billion-secondary-domain-market</link>
            <guid>https://testsite.sbs/blog/en/articles/the-rise-of-the-2-billion-secondary-domain-market</guid>
            <pubDate>Tue, 09 Mar 2021 00:00:00 GMT</pubDate>
            
            
            <category>Buying Guides &amp; Best Practices</category>
            <category>Selling Strategies and Tips</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/secondary-domain-market-1.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[With more business moving towards the digital space, and away from brick-and-mortar operations, domain names (particularly dot-coms) have never been more valuable. A Boston Consulting Group (BCG) report finds that “over half of online customers worldwide go to the websites of businesses to begin searching for products—either directly or guided by search engines.”]]></description><content:encoded><![CDATA[With more business moving towards the digital space, and away from brick-and-mortar operations, domain names (particularly dot-coms) have never been more valuable. A  Boston Consulting Group (BCG) report  finds that “over half of online customers worldwide go to the websites of businesses to begin searching for products—either directly or guided by search engines.” Due to this shift, more businesses are looking to  buy a domain  name. Names can be purchased through a registrar – this type of transaction occurs in the realm of the  primary   domain market . If, however, the name is  already  registered, the buyer must buy the name from the current registrant. This type of transaction is referred to as the  secondary domain market . Primary Market Versus Secondary Market  According to BCG, while “most new dot-coms are registered in the primary market… domains that are resold can be 150-200 times as expensive with a typical resale ranging from $1700 – $2500.” The study goes on to explain that as a net result, the secondary market, worth more than $2.1 billion per year, is nearly as large as the primary market at $2.3 billion per year.  In other words,  even though a vast majority of domains are purchased in the primary market, nearly half of the dollars spent go towards domain investors selling unused domains for profit. Comparing Apples to Oranges?  Many business owners find this trend irritating and see it as a distortion in the market. They also argue that domain investors provide no value to the domain name ecosystem. And it makes sense that some feel this way. For instance, if you see dot-com domains going for $15 on a registrar, and turn around and find that a similar domain you need is being sold by a domain investor for $2500, I’m sure you wouldn’t be pleased. That being said, it’s not fair to compare primary market prices with secondary market prices. And many  complaints about the secondary market are simply untrue . For one, the primary market price does not represent the  true  value of a domain name. In other words, registrars do not sell domains at full resale value. When you purchase a domain through a registrar, what you’re really doing is paying for the registration for the domain – and that’s it. It’s the same registration fee you would have to pay each year to renew your registration. The registrar doesn’t own the domain, and cannot use the domain. It simply manages the purchase, sale, and registration of the name. On the other hand, when you  buy a domain  in the secondary market, you’re paying for the digital real estate of being able to use that domain for your business’ website. And you’re paying for that price because someone else  already owns it  and has the  right to use it.  So you’re paying for the true value of the domain. Think of it this way – the primary market of unregistered domains is essentially a marketplace of freely available domain names. The secondary market, on the other hand, is more like shopping for real estate, where you have to negotiate the price with the seller, based on the true value of the property. In other words, when dot-coms are registered from the primary market, the buyers could be getting absolute steals (depending on the name, of course). What Does the Future Hold?  In the future, as savvy domain investors take advantage of this growth of the secondary market, more and more domains will be purchased for resale (especially for dot-com domains). For business owners and brand owners, the implications are clear. If you have a brand and do not own the domain, you should register it before someone else does. If you fail to do so, you may pay for it later (literally). However, it’s not all doom and gloom in the domain market. We are not in a situation where domain investors are gobbling up all the good domains and selling them for 1000% profit. While the secondary market is growing, a vast majority of domains are still sold on the primary market (1.25 million in the secondary versus 39 million in the primary). Additionally, in 2020, end-users registered 128 million domains while domain investors registered 27.7 million domains. About Saw.com   Ultimately, however, you may find that the dot-com domain you want to purchase is already taken, and you have to go through the secondary market anyway. This is not the end of the world, as you still have options. The experienced domain broker team at Saw.com will work on your behalf to acquire the domain at the best possible price. The Saw.com domain broker service is a team of professionals with years of experience buying and selling premium dot-com domain names. We know the market inside out, and will always get a fair price. Understanding the value of domains, we can also provide consulting services for how a dot-com domain could help your business find and keep new customers. Speak with a Saw.com  domain broker  today!]]></content:encoded></item>
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            <title><![CDATA[Can I Buy an Expired Domain?]]></title>
            <link>https://testsite.sbs/blog/en/articles/can-i-buy-an-expired-domain</link>
            <guid>https://testsite.sbs/blog/en/articles/can-i-buy-an-expired-domain</guid>
            <pubDate>Tue, 02 Mar 2021 00:00:00 GMT</pubDate>
            
            
            <category>Buying Guides &amp; Best Practices</category>
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Can-i-buy-an-expired-domain-name.jpg" length="0" type="image/jpg"/>
        <media:content url="https://www.youtube.com/embed/G6YBjYwvN80" medium="video" width="1280" height="720">
      <media:player url="https://www.youtube.com/embed/G6YBjYwvN80" />
      <media:title type="plain">Can I Buy an Expired Domain?</media:title>
      <media:description type="html"><![CDATA[Wondering whether buying up an expired domain that is trademarked will put you into legal trouble? Watch below to hear Jeff Gabriel’s advice. We are the leading domain brokerage on the net. We’re always writing fresh content to help viewers like yourself understand and love the same industry that all of those that work with me at Saw.com have grown to love.]]></media:description>
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<description><![CDATA[Wondering whether buying up an expired domain that is trademarked will put you into legal trouble? Watch below to hear Jeff Gabriel’s advice. We are the leading domain brokerage on the net. We’re always writing fresh content to help viewers like yourself understand and love the same industry that all of those that work with me at Saw.com have grown to love.]]></description><content:encoded><![CDATA[Wondering whether buying up an expired domain that is trademarked will put you into legal trouble? Watch below to hear Jeff Gabriel’s advice. Transcript  Hi, my name is Jeff Gabriel. I am the Co-Founder and CEO of  Saw.com. We are the  leading domain brokerage  on the net. We’re always writing fresh content to help viewers like yourself understand and love the same industry that all of those that work with me at Saw.com have grown to love. I’ve made a list of common questions and I want to answer each of these questions in 30 seconds or less. Can I buy an expired domain that was previously a brand name that is currently trademarked?  Well, that’s an “it depends” question. There are a lot of “depends” questions in this industry. For the record, I am not a trademark attorney. There are plenty of great trademark attorneys that I would recommend in this industry. I’ll tell you three because I’m not going to point you in a certain direction. John Berryhill, he’s been in the industry for almost 20 years. He’s a very experienced lawyer. You have Zach Muskovitch; he’s the head of the ICA, a wonderful lawyer. And then you have Steve Lieberman, a third and great lawyer who’s also very knowledgeable. All three of them can do a quick search and give you a very straight and honest answer as to what the best use for a domain name may or may not be when there are multiple trademarks on it. I highly suggest, if you’re serious about launching a business and investing quite a bit of money into the business, you should probably go to someone like that and get their legal opinion. General Rule for Trademarked Expired Domains  But, if for example, you were to buy delta.com in an expiration auction or from a third party that used to have Delta Airlines on it. And when you purchase that, and if you’re going to use it for something entirely different than the other trademarks that the term Delta is using it for, you probably won’t have any issues. So let me give you an example with Delta. You have delta.com, which exists today. If you go to delta.com, you’re going to see Delta Airlines, but there are also two other massive companies that use the word delta. You have Delta Dental you have Delta faucets. All three of those use the Delta trademark, but for three totally different things. So let’s say you wanted to come out with Delta Shoes, and you wanted to buy delta.com. You should (again, I’m no attorney), but you should be okay to use it for that use. So even if there’s a trademark on it, as long as you don’t infringe on that trademark, you should be okay. But again, I would speak to an attorney. I would certainly not ask places like Quora or message boards. You need to spend the money, and it should only be a few hundred dollars. And if you’re gonna spend thousands on a domain name, and potentially invest tens of thousands into a business idea or plan, you should probably spend it in the right places. And that’s by getting a professional opinion. More About Saw.com  The team of brokers at Saw.com has extensive experience in the domain industry. Together, Saw.com Co-Founders Amanda Waltz and Jeffrey Gabriel have been a part of $400 million in domain sales. Furthermore, Saw.com is a team devoted to helping clients build their businesses and be seen online. Saw.com expertise creates a unique, personalized experience through domain brokerage, appraisal, portfolio management services and more. With Saw.com domain brokers, anyone can  buy a domain , sell a domain name or protect a domain name. If you are interested in speaking with an expert from our domain brokerage service please contact us for a free consultation.]]></content:encoded></item>
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            <title><![CDATA[Saw.com and Efty.com Featured in DN Journal]]></title>
            <link>https://testsite.sbs/blog/en/articles/saw-com-and-efty-com-featured-in-dn-journal</link>
            <guid>https://testsite.sbs/blog/en/articles/saw-com-and-efty-com-featured-in-dn-journal</guid>
            <pubDate>Sat, 27 Feb 2021 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/parterns-with-EFTY.com_.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[This week, DN Journal discussed the new partnership of two leaders in the domain industry, Saw.com and Efty.com. Ron Jackson, editor of DN Journal, shared the exciting news of the partnership. As well as the many positive additions this team brings to the domain industry. Jackson called this team a “key partnership” that brings the domain brokerage services of Saw.com to Efty users.]]></description><content:encoded><![CDATA[Saw.com and Efty.com Featured in DN Journal   This week,  DN Journal  discussed the new partnership of two leaders in the domain industry, Saw.com and Efty.com. Ron Jackson, editor of DN Journal, shared the exciting news of the partnership. As well as the many positive additions this team brings to the domain industry. Jackson called this team a “key partnership” that brings the  domain brokerage services  of Saw.com to Efty users. Saw.com   This partnership is a crucial addition to the domain namespace. Combining the expertise of two strong leaders in the domain industry to create an elevated experience. Saw.com and Efty.com understand the importance of domain names and are dedicated to helping clients meet their business goals. This partnership is a crucial addition to the domain namespace. Combining the expertise of two strong leaders in the domain industry to create an elevated experience. Saw.com and Efty.com understand the importance of domain names and are dedicated to helping clients meet their business goals. Efty.com  Efty.com is an innovative domain sales platform that began in 2013. The business that uses a software-as-a-service model continues to stand out in the domain industry. Additionally, Efty allows customers to pay a membership fee in order to use the Efty marketplace, instead of paying commissions on sales. “Efty Investor subscribers that opt-in will be able to assign individual leads to the Saw.com brokerage team and pay a competitive 15% commission (or $250.00 whichever is greater) upon the completion of a successful sale. After setting a target and a floor price, you can forward new inquiries to the Saw.com team with  a click of a button  and you can even assign  older leads  for their team to revive. They excel in following up consistently, qualifying buyers, and applying customized strategies for individual buyer profiles.” –  Doron Vermaat in DN Journal   The combination of industry-leading technology with experienced domain brokers is unmatched. This partnership believes in the power of domain names and is devoted to helping clients every step of the process. To learn more about this partnership, please contact us.]]></content:encoded></item>
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            <title><![CDATA[MMX Auctioning Top .VIP Names]]></title>
            <link>https://testsite.sbs/blog/en/articles/auctioning-selling-domains</link>
            <guid>https://testsite.sbs/blog/en/articles/auctioning-selling-domains</guid>
            <pubDate>Wed, 17 Feb 2021 00:00:00 GMT</pubDate>
            
            
            <category>Selling Strategies and Tips</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/VIP-Names.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[When I was the Vice President of Sales at Uniregistry, I had a front-row seat to watch extensions like .LINK, .Sexy, .Hiphop come to life. To be honest, I towed the corporate line and showed excitement for these new extensions. But deep down, my personal belief was that it would take a long time (if ever) for there to be a strong enough demand for these extensions.]]></description><content:encoded><![CDATA[When I was the Vice President of Sales at Uniregistry, I had a front-row seat to watch extensions like .LINK, .Sexy, .Hiphop come to life. To be honest, I towed the corporate line and showed excitement for these new extensions. But deep down, my personal belief was that it would take a long time (if ever) for there to be a strong enough demand for these extensions. The good news is that I was wrong. That was about six years ago, and a lot has changed since then. First, I left Uniregistry and co-Founded Saw.com, a domain broker service. Working for yourself allows you the freedom to choose your projects and opportunities. One of those opportunities has been consulting for  MMX , which I started in late 2020. Consulting with MMX In case you’re unaware, MMX is the registry that brings us such extensions as: .Law, .Fit, .Yoga, .Fashion, and .Vip. One of the things I have been doing is optimizing their sales efforts to sell more of their premium domains. Since we began, I picked out names that were registry reserved, dropped, or never registered and brought them to market. This has resulted in just shy of 150,000 USD in sales since we began. With this success, we as a group decided there are too many names to hold back and are auctioning a very strong group of .VIP names off to start. Have a look at the list on the link above and get bidding! There are some serious winners in there that can be perfect to buy for a website domain. Additionally, for short money! 4 days left in the auction to  buy a domain ! My Favorites: 
 Tickets.Vip, Concerts.Vip, and Platinum.Vip… Who doesn’t want to be VIP when buying tickets, going to a concert, or any other event? Yes, that event space is suppressed and is not trading at an all-time high. However, when the virus is behind us I think we are going to see the event space surge. If you are in this space (Joe Styler)  I suggest you go for it! Here are some other great opportunities as well: Free.Vip Help.Vip Global.Vip Hot.Vip News.Vip Pro.Vip Tokyo.Vip Work.Vip Yum.Vip Platinum.Vip OOO.Vip Palm.Vip This Auction Ends in Less Than Five Days. Take a look at the list, get yourself signed up, and go for it if you haven’t signed up with NameJet already. If you are interested in learning more about where to buy domain names with Saw.com, our  domain brokerage service,  give us a holler! Happy Hunting Jeffrey Gabriel Co-Founder Saw.com]]></content:encoded></item>
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            <title><![CDATA[Benefits of Branding – And How A Domain Can Help]]></title>
            <link>https://testsite.sbs/blog/en/articles/benefits-of-branding-and-how-a-domain-can-help</link>
            <guid>https://testsite.sbs/blog/en/articles/benefits-of-branding-and-how-a-domain-can-help</guid>
            <pubDate>Tue, 02 Feb 2021 00:00:00 GMT</pubDate>
            
            
            <category>Buying Guides &amp; Best Practices</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Benefits-of-branding.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[There are many ideas that come to mind when we think of the word “brand.” Big names like Nike, Apple, Google, McDonald’s, etc might come to mind. We picture the company’s logo, typeface, or colors. However, branding is much more than just a memorable logo or catchphrase.]]></description><content:encoded><![CDATA[What is Branding? There are many ideas that come to mind when we think of the word “brand.” Big names like Nike, Apple, Google, McDonald’s, etc might come to mind. We picture the company’s logo, typeface, or colors. However, branding is much more than just a memorable logo or catchphrase. Branding is the summation of people’s perception of who you are as a company. This may start with your logo, but it also includes your website, user experience, customer service, social responsibility, community service, advertising, etc. The list goes on and on. It is imperative that each aspect of your business speaks a consistent message to your customers. If you can achieve this, you’ll have a  strong brand  presence. A powerful brand will increase your reach to potential customers, improve credibility, and ultimately increase your company’s value. Benefits That Make Branding a No-Brainer Improves recognition  As a business, you want your potential customers to recognize you wherever they are. Think of your brand as your company’s face. You want it to be memorable, but you also want it to convey how you want to be seen. Your brand should portray who you are as a business. This recognition is seen through your logo, but also the look and feel of your website, your use of colors, your typeface, your tone in marketing, and your  domain name . The most often overlooked aspect of  branding is your choice of a domain name . These days, domains are tantamount to brand names. If your domain name does not match your brand name, your customers will not be able to find, remember or recognize you online. You want your domain name to reflect and reinforce the brand of your brick-and-mortar business. Builds Credibility A professional brand exudes trust and credibility. When people notice that a business’s logo is clean and sharp, they are more likely to trust that business. This principle also pertains to domain names. Short, memorable, dot-com domains are seen as more trustworthy than more economical alternative domains. For instance, you’d be much more trusting of CyberSafety.com than cyber-safety.xyz.  You want to make sure your brand is consistent and coherent wherever consumers will find it. Generates new customers A good brand doesn’t need to spend as much on advertising for obvious reasons. People remember the name, and they spread the name around by word-of-mouth. Good brand names are short, memorable, easy to spell and say. This rings true for  premium domain names  as well. This ability to generate new customers can turn you from start-up to industry leader in a matter of years rather than decades. When considering a domain name for your brand, make sure it passes the “radio test.” “Radio test” is if you heard the name on the radio or tv, you’d be able to recall it the next day and be able to spell it when typing it in online.  This means: Keep it short (shoot for one word) Make it memorable Ensure it is easy to spell Aim for dot-com Establishes your identity An effective brand screams out to the masses who you are and what you stand for. A domain is the start of the journey to your company. In today’s world, many customers’ first interactions with your business occur on your website. Possibly, even before they get to your website when they click on your domain name via Google search. With this in mind, consider what your domain communicates to potential customers. Does it tell customers what you sell? Does it tell customers what kind of business you are? Are you regional/national/international? Essentially, nothing compresses your companies information better than a strong brand and domain. Branding is a No-Brainer  We’ve reached an age where your domain name should be synonymous with your brand name. It isn’t merely an addition to your brand but the welcoming gate to your company. The start of a customer’s journey to your company is your domain name. It quite literally  is  your brand. Whenever you’re getting advice about branding, your domain name should always be at the top of your list for discussions. Consider all marketing materials your domain will be presented on and make sure it fully embodies your company’s brand.  Suppose you’re starting an e-commerce site, and you’re dead-set on the name “Glam Wear.” All the branding work is completed upfront. You design a logo, choose a color palette, print marketing materials, etc. However, when you search for GlamWear.com it yields bad news. The domain is already registered and used by another company, and you don’t have the budget to make an offer. So you now have the choice of starting from scratch or buying a less-than-ideal alternative that will weaken your brand identity. Our Advice to You  Our advice is this –  always  begin the process with the domain name! Trust us; you’ll start with a great domain name that will translate into a great brand name and future growth for the company. This will aid in avoiding wasted time, money, and effort. The more creative, modern, professional your domain name, the more creative, modern, and professional your brand will be, and the more potential customers will remember you and come back to you for repeat business! A domain name preserves the integrity of your brand. The professionals at  Saw.com  are happy to work with businesses to assist with online branding and marketing needs. For more information on domain strategy or to receive a complimentary domain branding consultation, contact Brooke Hernandez at Brooke@saw.com.]]></content:encoded></item>
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            <title><![CDATA[What Do I Need to Know Before Buying a Domain Name?]]></title>
            <link>https://testsite.sbs/blog/en/articles/what-do-i-need-to-know-before-buying-a-domain-name</link>
            <guid>https://testsite.sbs/blog/en/articles/what-do-i-need-to-know-before-buying-a-domain-name</guid>
            <pubDate>Thu, 28 Jan 2021 00:00:00 GMT</pubDate>
            
            
            <category>Buying Guides &amp; Best Practices</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/What-do-i-need-to-know-before-buying-a-domain-name.jpg" length="0" type="image/jpg"/>
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      <media:player url="https://www.youtube.com/embed/EekgGy-A6m8" />
      <media:title type="plain">What Do I Need to Know Before Buying a Domain Name?</media:title>
      <media:description type="html"><![CDATA[Just getting your feet wet in the domain industry and don’t know where to begin? Watch the video below to hear Jeff break down the first questions you should consider when thinking about buying a domain name.]]></media:description>
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<description><![CDATA[Just getting your feet wet in the domain industry and don’t know where to begin? Watch the video below to hear Jeff break down the first questions you should consider when thinking about buying a domain name.]]></description><content:encoded><![CDATA[Just getting your feet wet in the domain industry and don’t know where to begin? Watch the video below to hear Jeff break down the first questions you should consider when thinking about  buying a domain name . Transcript  Hi, my name is Jeff Gabriel. I am the co-founder and CEO of  Saw.com. We are the  leading domain brokerage  on the net. We’re always writing fresh content to help viewers like yourself understand and love the same industry that all of those that work with me at Saw.com have grown to love. I’ve made a list of common questions and I want to answer each of these questions in 30 seconds or less. What do I need to know before buying a domain name?  Well, that’s a very hard one to answer. It’s kind of like, “What do I need to know before putting on a pair of shoes?” Well, here’s the thing that you need to know. You first need to  ask yourself what you are trying to accomplish with the domain name.  [For example], is it just going to be an email address for you? Are you not going to do anything with it except for personal things? Are you going to use it as a business? I’m just going to say that we’re going to use it as a business. Even if you’re going to use it for personal things, some of the same rules are going to apply. Consider the History  So the thing you need to know about a domain name before you do anything with it is to ask, “What is the history of that domain name?” Was it used for the right purposes, or was it tied to scams or spamming or phishing or other illegal activity? This is important because that history can come with you. If you were to build a site on a domain name that has a really shoddy past, being able to rank that domain will be difficult. Also, that domain could potentially be blocked by a lot of the ISPs. If you go to send an email, it could get blocked and put into spam or won’t even get to spam. If they’ve done all kinds of illegal activity and the search engines know about it. Or if it’s done black hat SEO, you could have hits against it or a filter on it. You’ll never be able to rank in the places, or it’s going to take you years. It’ll be an uphill battle to get to where you want to be. Want to Learn More?  So what I suggest you do if you want to learn more about this answer is you go to our Resource section on Saw.com. It’s a great place where you can find tons of the frequently asked questions that were asked right here. There is also more for you to learn more about what you should expect to do with a domain name.]]></content:encoded></item>
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            <title><![CDATA[Virtually the Best Domain, Virtual.com is Exclusively Listed for Sale with Saw.com]]></title>
            <link>https://testsite.sbs/blog/en/articles/virtual-com-for-sale-with-saw-com</link>
            <guid>https://testsite.sbs/blog/en/articles/virtual-com-for-sale-with-saw-com</guid>
            <pubDate>Wed, 27 Jan 2021 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Virtual.com_.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Saw.com adds Virtual.com to its extensive list of high-value domain names sold on behalf of numerous clients. Some of which most recently include, Experience.com, Research.com and Event.com. Our team of experienced domain name brokers are highly sought after for their valuable strategy in helping clients acquire some of the most well-known digital assets online today.]]></description><content:encoded><![CDATA[About Saw.com Saw.com adds Virtual.com to its extensive list of high-value domain names sold on behalf of numerous clients. Some of which most recently include, Experience.com, Research.com and Event.com. Our team of experienced  domain name brokers  are highly sought after for their valuable strategy in helping clients acquire some of the most well-known digital assets online today. Virtual.com is For Sale  Today, Saw.com has released the Virtual.com global press release. Please read the Virtual.com press release here. This press releases discusses the history behind this strong domain name. Additionally, the importance of having a premium domain in the coming year. 2020 changed so much about the world we know. It pressed pause on our lives. Next, it sent the world through a digital transformation. Lastly, it forever changed the way we do business. Our day to day and business lives changed. However, each and every person has made the best of it. Meetings in conference rooms have been replaced with communicating via VR headsets, Zoom and other remote tools. In the future, many will refer to this time as our “virtual years”. The time when we were separated by distance, masks and social distancing, but connected virtually right from our homes. Never before available for sale, Virtual.com has been listed for sale exclusively by Saw.com. Virtual.com is a  premium domain  that can add significant value to any business. Both established and new companies during this digital transition can benefit from this one word, highly searched keyword domain. In our press release,  Jeffrey Gabriel  Co-Founder of Saw.com, discusses the value behind Virtual.com: “This domain name presents a timely and unique opportunity to own a brand building and powerful one-word .com domain.” Contact Us Parties interested in the  Virtual.com  domain name for their business or organization: please  visit us,  go to  Virtual.com ,  or contact  Jeffrey Gabriel  directly (  jeff@saw.com   or Call +1 (781) 281-9475 )]]></content:encoded></item>
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            <title><![CDATA[Amanda Waltz and Jeffrey Gabriel Featured on DN Journal]]></title>
            <link>https://testsite.sbs/blog/en/articles/amanda-waltz-jeffrey-gabriel-in-dn-journal</link>
            <guid>https://testsite.sbs/blog/en/articles/amanda-waltz-jeffrey-gabriel-in-dn-journal</guid>
            <pubDate>Fri, 22 Jan 2021 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/DN-Journal.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[DN Journal, or “Domain Name Journal” is an online and print magazine that was founded in 2003. The magazine reports on the latest sales, events and developments in the internet domain registration market. ]]></description><content:encoded><![CDATA[What is DN Journal? DN Journal, or “Domain Name Journal” is an online and print magazine that was founded in 2003. The magazine reports on the latest sales, events and developments in the internet domain registration market. This week, DN Journal released the 17th annual  State of The Industry Cover Story . Each year, DN Journal calls upon leading experts from all areas of the domain industry to discuss their take on the past year in the industry. However, this year, of course, is quite different from all the years past. DN Journal on 2020 The pandemic has impacted the lives of every person around the globe. It has changed our day-to-day lives in countless ways, but also the way we now handle business. DN Journal calls it a “permanent change” in how people view the business through the virtual world. Our  domain brokers  at Saw.com agree. The Covid-19 pandemic has changed the way the world conducts business, as the virus forced all businesses to shift to the digital world. This permanent change will have an impact on the industry throughout the new year, and long after. Although the pandemic is not yet over for any of us, DN Journal calls domains “one of the business world’s safest havens”. State of The Industry Cover Story Each year the DN Journal panel of experts consists of fresh voices of domain investors, developers, brokers, registrar and registry operators, etc. Essentially, the goal is to have a group of leading experts that can articulate what the past year was like for them in the domain industry. This year, Saw.com had two of our experts featured on the DN Journal panel; Amanda Waltz and Jeffrey Gabriel. Saw.com on DN Journal Jeff Gabriel  is a world-renowned expert in domain brokerage and building sales teams. Jeff and Amanda Waltz co-founded Saw.com, a top-tier boutique brokerage that specializes in acquiring, selling, and appraising domains. Previously, Jeff was the Vice President of Sales at Uniregistry where he and his team quadrupled sales dollar volume. Prior to that Jeff was the President and Co-Founder of Igloo.com and was also a Domain Broker at Sedo. All told, Jeff has contributed to  over $350 million dollars  in completed transactions in this industry. Jeff Gabriel
Co-Founder, SAW.com We officially launched Saw.com in December of 2019. Our goals are the same now as they were then: To sell domain names to every possible type of business in the world at whatever stage they are their journey; and Have fun doing it. In Q1 of 2020, we exceeded our projections in every category. We were, what I like to say, “Rocking and Rolling.” Then  mid-March came and we hit a wall.  Buyers who made offers were relieved to get countered so they were not committed to paying. Jeff Gabriel
Co-Founder, SAW.com At the same time, others in our future pipeline changed from showing buying signals to, “Call us in a couple of months.” What was a vibrant little startup was becoming a victim of the virus. There were six of us; we made it a point to have regular conversations, not just about work, but about what we were all experiencing. We discussed how we were feeling and helping each other understand they were not in this alone. Once we were finished asking ourselves where all the toilet paper went, we decided as a Domain Brokerage we weren’t going to feel sorry for ourselves and that even though people were not buying, our customers’ domains would be at the front of the line when they did.  It was like someone flipping a switch in mid-June.  Buyers were back and we finished the month with just under 1M in sales. In July, we sold  $2,000,000  in domains. In the remainder of the year, we fully exceeded all expectations, and December finished with almost $4,000,000 in domain sales. The virus had a short-term detrimental effect on our business, but it also has created  a demand that I haven’t seen since the Chinese domain market took off in 2015. When the virus broke out in March, I recall speaking to a client that works at a large company with a huge customer service team. That team had been providing service from different offices throughout the world. But within a matter of days, they migrated thousands of employees from those locations to their homes. Use your imagination. This was no easy feat! Companies that were lagging technology-wise or getting away with a weak online presence before COVID learned  that they needed to become more competitive online or take drastic action to stay alive.  That has caused us to see increased demand in the Domain Brokerage side of the business. On the Domain Blocking front, clients with established brands and those that are not household names as of yet are concerned about cybercrime and want to ensure they are doing everything they can to protect their business and their customers. Amanda Waltz, who co-founded domain brokerage and consulting firm SAW.com with Jeff Gabriel, is a dedicated and self-motivated business development professional with over 20 years of internet sales experience. Amanda is known for her  outstanding skills in business development and communication,  as well as her organizational, conceptualization, and time management skills. The initial challenges we expected in the early days of the Covid19 global pandemic being recognized here in the US were turned into opportunities with the  highest annual U.S. ecommerce growth in at least two decades  by the end of 2020. Opportunities for internet and ecommerce businesses grew exponentially over the past ten months with ecommerce sales reaching a staggering  $839.02B  resulting in a rate of growth by  over 40%  from 2019. Amanda Waltz
Co-Founder, SAW.com Our clients who recognized this opportunity and pivoted from physical to online real-estate were able to not only maintain but scale growth when times were difficult. As a result, our team has had the pleasure to work with some incredibly thoughtful founders who have achieved great success and in turn are giving back to their communities and customers impacted by Covid19. For our team; one of the biggest challenges is finding inventory for our clients. I believe this trend will continue as the supply dissipates for quality one word .com domains. The prices for short, easy spelled, meaningfully positive, English language words continues to increase. One positive trend we see daily is that  savvy marketers finally understand the impact these valuable domain assets have on their business in the digital transformation 2020 has brought to our global community. Contact Us If you would like to learn more about Saw.com or speak with our DN Journal experts Amanda Waltz and Jeffrey Gabriel, please contact us here. Saw.com will also be attending Namescon Online 2021 from January 27-29 and we would love to speak with you. To find us at Namescon, please contact us here or email us at sales@saw.com.]]></content:encoded></item>
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            <title><![CDATA[Can I Buy Privacy After the Domain Name Purchase?]]></title>
            <link>https://testsite.sbs/blog/en/articles/can-i-buy-privacy-after-the-domain-name-purchase</link>
            <guid>https://testsite.sbs/blog/en/articles/can-i-buy-privacy-after-the-domain-name-purchase</guid>
            <pubDate>Thu, 21 Jan 2021 00:00:00 GMT</pubDate>
            
            
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Domain-name-purchase.jpg" length="0" type="image/jpg"/>
        <media:content url="https://www.youtube.com/embed/4VreCWMV4uk" medium="video" width="1280" height="720">
      <media:player url="https://www.youtube.com/embed/4VreCWMV4uk" />
      <media:title type="plain">Can I Buy Privacy After the Domain Name Purchase?</media:title>
      <media:description type="html"><![CDATA[Interested in domain privacy? Frankly, we all should be. Watch Jeff walk through the steps you should take to ensure privacy before you even buy a domain name.]]></media:description>
      <media:thumbnail url="https://storage.googleapis.com/saw_blog/Domain-name-purchase.jpg" />
      <media:rating scheme="urn:simple">nonadult</media:rating>
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<description><![CDATA[Interested in domain privacy? Frankly, we all should be. Watch Jeff walk through the steps you should take to ensure privacy before you even buy a domain name.]]></description><content:encoded><![CDATA[{&quot;youtube_url&quot;:&quot;https://www.youtube.com/embed/4VreCWMV4uk&quot;,&quot;vimeo_url&quot;:&quot;https://vimeo.com/235215203&quot;,&quot;dailymotion_url&quot;:&quot;https://www.dailymotion.com/video/x6tqhqb&quot;} Interested in domain privacy? Frankly, we all should be. Watch Jeff walk through the steps you should take to ensure privacy before you even  buy a domain name . Transcript  Hi, my name is Jeff Gabriel. I am the co-founder and CEO of  Saw.com. We are the leading  domain brokerage  on the net. We’re always writing fresh content to help viewers like yourself understand and love the same industry that all of those that work with me at Saw.com have grown to love. I’ve made a list of common questions and I want to answer each of these questions in 30 seconds or less. Can I buy privacy after I’ve registered a domain name?  Of course, you can. You can opt into privacy anytime you’d like. The thing is, with a lot of the GDPR privacy laws that have come into place in Europe and are starting to sweep across the United States, you don’t even really have to pay for it. A lot of the registrars are doing what they call redacting or taking away the information of domain registrants. Wo what I suggest you do is register the name and then quickly look at the WHOIS. Or you can ask your registrar what’s going to show after you register this domain name. Now some of the registrars will put your information out there immediately and there are companies that are very quick to grab that information and save it and then they sell it. So if you let it be public for less than a minute, you can buy all the privacy you want, but that information is now part of history.]]></content:encoded></item>
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            <title><![CDATA[Why You Shouldn’t Use Facebook (or any other social platform) to Build Your Business]]></title>
            <link>https://testsite.sbs/blog/en/articles/why-you-shouldnt-use-facebook-to-build-your-business</link>
            <guid>https://testsite.sbs/blog/en/articles/why-you-shouldnt-use-facebook-to-build-your-business</guid>
            <pubDate>Tue, 12 Jan 2021 00:00:00 GMT</pubDate>
            
            
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Build-your-business.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Social media can be a powerful tool for business. It can generate new customers, sales, and traffic to your website. But it shouldn’t be relied on as the end-all-be-all for your business operations online. Why? Because when you put your business on Facebook, guess who has control over your business. If you guessed Facebook, you’d be correct.]]></description><content:encoded><![CDATA[Social media can be a powerful tool for business. It can generate new customers, sales, and traffic to your website. But it  shouldn’t be relied on  as the end-all-be-all for your business operations online. Why? Because when you put your business on Facebook, guess who has control over your business. If you guessed Facebook, you’d be correct. In this article, we cover an example of a business owner who relied too heavily on Facebook and ultimately lost her business because of that over-reliance. This is the same story with any other social media platform. When referring to Facebook in this article, you can plug in any other platform and the same point will apply. How Facebook Cost Brandi Temple Her Company  Brandi Temple launched a successful children’s clothing company, Lolly Wolly Doodle, in 2010, operating solely on social media for sales. The company was able to take direct orders in the Facebook News Feed, and business was great. But in 2014, Facebook suddenly changed its algorithms, which caused a 50% drop in sales for Lolly Wolly Doodle. The board panicked, brought in a new company president, and looked to change the direction of the business. Ultimately, because Temple and the board had a different vision for the company, she sold to a private equity firm in 2017. Lesson Learned?  Brandi Temple might have had her own takeaways from the experience, but the trouble all began with her over-reliance on Facebook sales. If she had had a premium domain set up for sales with a strong customer base, Facebook’s sales change wouldn’t have drastically affected her business, and she may still be in control of her company today. Concluding Thoughts  This is not to say that business owners should sware off social media completely. Social media is a great supplement to a professional domain, but it’s just that – a supplement. It’s a tool that should be used to bring people to your website. It should never be used as the foundation of your business, as shown by the story of Brandi Temple. Instead, the foundation of your business should be a high-quality domain name: Domains Provide Control  With Facebook, you simply lack control over your data and the way customers interact with your business. For example: Facebook determines the tracking analytics you can access.  This can make it difficult for understanding your customers’ habits and generating leads. With your own website, you can much more easily access and analyze your data. Facebook changes its algorithms regularly.  This means that one day, a large percentage of your followers might stop seeing your posts in their feed for reasons dictated by Facebook. Domains Provide Broader Access  Relying on Facebook (or any other social media platform) is a great way to lose access to a huge chunk of potential customers. Not everyone has a Facebook account, and many Facebook pages hide content from visitors who are not logged into an account. If one of your potential customers has to sign in to access your content, you will have instantly lost their business.  Buying a quality domain  bypasses the leverage Facebook will have over you as well. With millennials and Gen Z increasingly leaving Facebook, this problem will only get worse. Domains Provide Legitimacy  When searching for a business online,  studies show  that users trust companies with high-quality websites. Potential customers want to be able to find your website, find what they are looking for within your website, and learn about what the company stands for. A cookie-cutter Facebook page doesn’t communicate to potential customers what sets one business apart from another. Domains Enhance Your Brand  With your own domain name, you have complete control over the look and feel, webpage design, etc. With your own webpage, you decide exactly what your customers see and experience when they visit your business. With your own website, you can give your customers a unique experience tailored to your exact business needs. Let’s close this article with a little story. Imagine you and your best friend are looking for new restaurants to try in your area. When you find a restaurant on Google that looks promising, the first thing you might do is check their menu. If you click the menu button and it takes you to a Facebook page, this is what might happen: “Hey, I can’t look at their menu… I don’t have Facebook. Do you?” your friend asks. “Yeah, give me a second – I’m being asked to log in. I haven’t used Facebook in forever… OkayI’m looking now, but I can’t find where the menu is on their page. Let’s look for another place,” you reply.  In this story, the restaurant lost potential business because Facebook provided barriers to entry and a poorly designed user interface. If you would like to start making the transition from reliance on social media to a premium domain, please contact us. We would be happy to help you make the first step, then introduce you to other vendors who can do the rest. Inquire Now]]></content:encoded></item>
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            <title><![CDATA[Parler Moves Domain Registrar Amid Maelstrom of Capitol Riots, AWS, Google, Apple Takedowns: Report]]></title>
            <link>https://testsite.sbs/blog/en/articles/parler-com-transfers-to-epik-com</link>
            <guid>https://testsite.sbs/blog/en/articles/parler-com-transfers-to-epik-com</guid>
            <pubDate>Mon, 11 Jan 2021 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Parler-Moves.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Parler, which calls itself “The Unbiased Social Media Site”, and which has received media attention due to its use by political extremists, has moved their Parler.com domain from the registrar, Dreamhost.com to another registrar, Epik.com. ]]></description><content:encoded><![CDATA[Parler, which calls itself “The Unbiased Social Media Site”, and which has received media attention due to its use by political extremists, has moved their Parler.com  domain  from the registrar, Dreamhost.com to another registrar, Epik.com. Which can be seen  here. According to media reports, Parler has been having difficulty maintaining continued crucial services, based on decisions by service providers that they do not want to be associated with the conduct of Parler’s users. As of this writing, Parler.com does not resolve to a working website which further confirms Amazon Web Services (AWS) has decided to longer offer their services to them. It will be interesting to see who ends up hosting their site when it comes back up especially since Apple, and Google has dropped them from their app marketplaces. The Parler situation is a replay of what happened to Gab.com, which Wikipedia dubs an “American alt-tech social networking service known for its far-right and extremist userbase” and which “has been described as a haven for extremists including neo-Nazis, white supremacists, and the alt-right”. After coming under fire in the wake of the Pittsburgh synagogue shooting, Gab.com was evicted by their domain registrar GoDaddy and transferred their domain to Epik.com. Gab.com is currently hosted at CloudFlare.com. Parler.com may follow the same route. If your business hosts user-generated content, you may want to consider whether your content moderation policies are consistent with those of the services on which you rely, or whether content on your site could cause difficult decisions to be made by your service provider. Having worked with a domain name registrar and marketplace in the past, the decisions you make can affect your relationships with advertisers, service providers, and even among your own employees, all of whom may have different thresholds for what sort of content they would not want to be associated.]]></content:encoded></item>
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            <title><![CDATA[Who Should Buy a New gTLD?]]></title>
            <link>https://testsite.sbs/blog/en/articles/who-should-buy-a-new-gtld</link>
            <guid>https://testsite.sbs/blog/en/articles/who-should-buy-a-new-gtld</guid>
            <pubDate>Fri, 08 Jan 2021 00:00:00 GMT</pubDate>
            
            
            <category>Buying Guides &amp; Best Practices</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/GLTD-1.jpg" length="0" type="image/jpg"/>
        <media:content url="https://www.youtube.com/embed/td4kq-DPGbk" medium="video" width="1280" height="720">
      <media:player url="https://www.youtube.com/embed/td4kq-DPGbk" />
      <media:title type="plain">Who Should Buy a New gTLD?</media:title>
      <media:description type="html"><![CDATA[Thinking about purchasing a new gTLD? Wondering how that might affect your SEO and future business prospects? Before you go any further, watch Jeff shed some light on this debate.]]></media:description>
      <media:thumbnail url="https://storage.googleapis.com/saw_blog/GLTD-1.jpg" />
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<description><![CDATA[Thinking about purchasing a new gTLD? Wondering how that might affect your SEO and future business prospects? Before you go any further, watch Jeff shed some light on this debate.]]></description><content:encoded><![CDATA[Thinking about purchasing a new gTLD? Wondering how that might affect your SEO and future business prospects? Before you go any further, watch Jeff shed some light on this debate. Transcript  Hi, my name is Jeff Gabriel. I am the co-founder and CEO of  Saw.com. We are the leading  domain brokerage  on the net. We&apos;re always writing fresh content to help viewers like yourself understand and love the same industry that all of those that work with me at Saw.com have grown to love. I&apos;ve made a list of common questions and I want to answer each of these questions in 30 seconds or less. Who should buy a new gTLD Domain? Will a gTLD domain serve any additional SEO advantage or disadvantage over other more common domain extensions such as .com, .net, .org, .info, and others?  When it comes to SEO (Search Engine Optimization), we all know that there&apos;s an algorithm behind it that Google looks at or some of the other search engines look at. It&apos;s not just about the domain name. It&apos;s also about: Content Link building Age of the domain Age of the site The competition that you&apos;re getting into  You could rank number one in a particular category that doesn&apos;t really have strong competition, but let&apos;s say you wanted to get in the credit card or insurance business. For you to search “car insurance” and get to number one with any domain name, it&apos;s going to take a long time, a lot of money, and it&apos;s going to take potentially years to get to the top of that. To be able to knock out places like State Farm and Progressive and all these other companies that have giant SEO teams working to stay at number one, you&apos;re gonna have to beat that. That&apos;s a very hard position to take. But to talk about the advantages and disadvantages of SEO having to do with extensions, there was an amazing  study  done by a colleague of mine, Bill Hartzer, where he did register and put content on many of the new extensions. The extension of the gTLDs that actually rank the most was .XYZ surprisingly. It even beat out .com. The thing is though, is that was really just registering brand new domain names. Now, are you going to go and hand  register a domain ? I would probably care to wager that the age of the domain is something that is very important when it comes to SEO. And I would suggest that you go to the drop auctions or the expiration auctions that you can find at  Name Jet  or many other places, and find yourself a reasonably priced .com, .net, or .org, whatever you need for your business, that makes sense that is at least a few years old. I think that will give you more of a boost than worrying more about the extension. And as I always say, try to take the path of least resistance. People are more used to a .com currently at the present time than a .today or a .XYZ. .Com is commonplace, so if you&apos;re going to take that domain, and not just rely on SEO, but repeat business, advertising, things like that, you want to get the .com. It&apos;s a very important thing that you do that.]]></content:encoded></item>
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            <title><![CDATA[Saw.com Attending Namescon 2021]]></title>
            <link>https://testsite.sbs/blog/en/articles/saw-com-attending-namescon-2021</link>
            <guid>https://testsite.sbs/blog/en/articles/saw-com-attending-namescon-2021</guid>
            <pubDate>Thu, 07 Jan 2021 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Namescon-2021-2.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[The domain industry’s growth is never ending. It remains the most energetic market year after year in technology today. Especially after the world transitioned to being fully online, it is more important than ever to be aware of what is going on in the domain industry.]]></description><content:encoded><![CDATA[Saw.com is Attending Namescon!  Saw.com will be attending  Nameson Online 2021 , Wednesday, January 27th to Friday, January 29th. We are very excited to be attending this year’s conference so we can continue to grow our network within the  domain industry  and beyond. Saw.com hopes to see you there. What is Namescon?  The domain industry’s growth is never ending. It remains the most energetic market year after year in technology today. Especially after the world transitioned to being fully online, it is more important than ever to be aware of what is going on in the domain industry. Furthermore, industry events are key to keeping up with this fast-paced industry. Namescon is the premier conference series for the domain world. Since it was founded in 2013, it has grown into one of the largest and most anticipated domain industry events of each year. The conference attendees include every aspect of the domain industry. From registrars to registries, web hosting companies, attorneys, brand managers, domain name investors, start-ups, affiliate marketing companies, etc. In the past, this conference attracts professionals from around the world to attend. However, this year will look much different. What Will Namescon Look Like This Year?  First, amidst the pandemic, everything will be online. Namescon will be a full-spectrum virtual conference. From the comfort of your home, there will be keynotes, panels, breakout rooms, networking, and partner events. The content is universal and there will even be region-specific tracks for South Asia, Europe, the West Pacific, and North America. All you need is your ticket, a stable network, and Zoom! Find Saw.com at Namescon.  We can not wait to see you at Namescon! Due to the conference being online this year, please contact us at sales@saw.com or +1 (781) 281-9475 to schedule a time to meet at the conference.]]></content:encoded></item>
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            <title><![CDATA[Happy Holidays from Saw.com]]></title>
            <link>https://testsite.sbs/blog/en/articles/happy-holidays-from-saw-com</link>
            <guid>https://testsite.sbs/blog/en/articles/happy-holidays-from-saw-com</guid>
            <pubDate>Wed, 23 Dec 2020 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Happy-Holiday.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[This holiday season is a time of giving and reflecting. It is time to be with loved ones and celebrate the year. 2020 was not what anyone had anticipated, but it is a year we are thankful for. Despite the challenges 2020 has brought us, we would like to look back on what a wonderful year we had as a team.]]></description><content:encoded><![CDATA[Happy Holidays from Saw.com  This holiday season is a time of giving and reflecting. It is time to be with loved ones and celebrate the year. 2020 was not what anyone had anticipated, but it is a year we are thankful for. Despite the challenges 2020 has brought us, we would like to look back on what a wonderful year we had as a team. Saw.com is a new business, and we had our most successful year thus far. Regardless of the pandemic, we were able to continue serving our clients by helping them  buy and sell domain names , sell domain blocking services, and offer our consulting services. It has been a pleasure working with you, our clients, this year and we can not wait for what 2021 will bring! Words From Our Team Amanda Waltz, Co-Founder of Saw.com   “As 2020 comes to a close, together we celebrate all of our dedicated domain specialists who are, Saw.com. Firstly, we toast to their accomplishments in the face of the mounting challenges that this year has delivered. We are so proud of the successes we have quietly achieved on behalf of our clients.  We know the best is yet to come as we look forward to 2021. Happy Holidays.” 
 
 Jeffrey Gabriel, Co-Founder, and CEO of Saw.com   “2020 has been an unforgettable year. It was indeed a unique time to launch a business. We accomplished many great things this year and are hopeful and excited about what we can do next. 2020 has taught us all a lot of life lessons that remind me of Jim Rohm’s quote, “Learn to be thankful for what you already have, while you pursue all that you want.” Thank you to our team for your endless dedication, our customers, friends, family, and everyone else who has supported us. May your 2021 be healthy, fun, exciting, and fulfilling as we hope ours will be.” 
 
 Brooke Hernandez, Saw.com  Domain Broker   “I am very thankful for my colleagues and the success we have had in our first year as a team. My family is always there to support me and having them healthy and happy is all want for Christmas and the year to come!” 
 
 Paul Thompson, Saw.com Domain Broker   “With the year we have had with Covid, I am thankful for those that have had the virus pulled through and on the mend. I am thankful to work with a team that is thoughtful, caring, determined, and willing, we all pull together. I am thankful for having a loving and caring family.” 
 
  Rob Wilson, Saw.com Domain Broker  “This holiday season (even though it is not the Holidays we thought it was going to be) I am thankful for my family being safe and healthy, I am thankful for an amazing team who I love working with every day. I am thankful that I have a job that I enjoy and that provides me with a balance between work and family life that I didn’t really have before. “ Season’s Greetings to you and yours from the team at Saw.com. We can not wait to work with you in the New Year! ]]></content:encoded></item>
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            <title><![CDATA[What if Saw Can’t Help Sell My Domain Name?]]></title>
            <link>https://testsite.sbs/blog/en/articles/what-if-saw-cant-help-sell-my-domain-name</link>
            <guid>https://testsite.sbs/blog/en/articles/what-if-saw-cant-help-sell-my-domain-name</guid>
            <pubDate>Mon, 21 Dec 2020 00:00:00 GMT</pubDate>
            
            
            <category>Selling Strategies and Tips</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/sell-my-domain-name.jpg" length="0" type="image/jpg"/>
        <media:content url="https://www.youtube.com/embed/lb7R8TyrMh4" medium="video" width="1280" height="720">
      <media:player url="https://www.youtube.com/embed/lb7R8TyrMh4" />
      <media:title type="plain">What if Saw Can’t Help Sell My Domain Name?</media:title>
      <media:description type="html"><![CDATA[If you approach Saw.com with a name to sell, but we are unable to take on your business, fret not! There are other options for you to get that name sold. ]]></media:description>
      <media:thumbnail url="https://storage.googleapis.com/saw_blog/sell-my-domain-name.jpg" />
      <media:rating scheme="urn:simple">nonadult</media:rating>
    </media:content>
<description><![CDATA[If you approach Saw.com with a name to sell, but we are unable to take on your business, fret not! There are other options for you to get that name sold. ]]></description><content:encoded><![CDATA[If you approach Saw.com with a name to sell, but we are unable to take on your business, fret not! There are other options for you to get that name sold. Watch Jeff explain below.  Transcript   Hi, my name is Jeff Gabriel. I am the co-founder and CEO of  Saw.com We are the leading  domain brokerage  on the net. Why do I say that? Well, it’s quite easy. Each of our five brokers (including myself) average over 20 years of sales experience and over 10 years of experience in the domain industry. We’re always writing fresh content to help viewers like yourself understand and love the same industry that all of those that work with me at Saw.com have grown to love. 
 
  Being in the domain industry for over 10 years, I’ve amassed quite a little bit of a following. I have a lot of people that come to me and ask questions about the industry, about domain names, or anything else in between, and I usually do my best to try to answer them. And instead of just answering that one particular person, I’ve made a list of common questions and I want to answer each of these questions in 30 seconds or less. I think that would be really helpful, rather than going on these very long and detailed answers that sometimes take way too long. I want to just get right to the point – tell you the question, tell you the answer, and move on to the next one. Here we go. What if Saw Can’t Help Me Sell My Domain Name?  I have people approach me on a regular basis asking me if I could help sell their domain names. The thing is, there’s only so much time in a day for us to be able to sell domains. At a brokerage like ours, where we’re taking the domains, searching for leads and opportunities, researching the industry, reading different publications, seeing if we can do guest posts or press releases, spending and immersing ourselves in these opportunities. A lot of the times the domains that we’re being offered to sell don’t really meet the credentials that we’re looking for because the price of those domains that they could sell for is a lot less than what we want to do to be able to sell them. Because if we’re going to charge a commission on it, it takes the same amount of work to sell a million-dollar or half a million, or a hundred thousand dollar domain as it does to sell a one thousand dollar domain by taking it to market. 
 
  So a lot of times, I recommend different marketplaces. If I were to have a portfolio of say a thousand or two thousand or a hundred names or even one name, my suggestion to you would be to list the domains on Sedo.com and on Afternic.com. 
 
  Sedo is a wonderful marketplace. That’s actually where I got my start in this industry over 10 years ago. So go in there, create an account, add the domain, put a price on it. If you’re not really sure [how much it’s worth] and the domain isn’t the best domain in the world I’d probably put a price of about $1700 or $1777. That price is supported by quite a considerable amount of data. The price isn’t so high that people who really want the domain aren’t going to buy it, but it isn’t so low that it doesn’t make any sense to sell it. So listing on Sedo is a simple process. Afternic’s the same thing. You’ll want to opt for both of them. One into the Afternic DLS network and one into the Sedo MLS network. That will give it a lot of exposure to many of the different registrars that are linked to them. 
 
  So let’s say somebody in the middle east wants to purchase the domain name. They might go to the regular registrar that they use, search the domain name, see that it comes up. And then there’s a price of $1777 on it. They add it to their shopping cart. It’s a very transactional and quick sale. And then they ask you for the auth code and you get paid. It’s a very simple process. I suggest you do it, especially in these lower-end “buy it now” names. And if you don’t, you’re missing out.]]></content:encoded></item>
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            <title><![CDATA[What You Need to Know About Branding Your Business]]></title>
            <link>https://testsite.sbs/blog/en/articles/what-you-need-to-know-about-branding-your-business</link>
            <guid>https://testsite.sbs/blog/en/articles/what-you-need-to-know-about-branding-your-business</guid>
            <pubDate>Mon, 21 Dec 2020 00:00:00 GMT</pubDate>
            
            
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/branding-your-business.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[A brand is a name, term, design, or symbol that identifies a company’s services and sets it apart from other company’s. Brands are companies’ identities and are how the public views the business. For example, Saw.com is our business name, we have a brand logo, and our brand mission is, be seen.]]></description><content:encoded><![CDATA[What is a brand?  A brand is a name, term, design, or symbol that identifies a company’s services and sets it apart from other company’s. Brands are companies’ identities and are how the public views the business. For example, Saw.com is our business name, we have a brand logo, and our brand mission is, be seen. A brand is how customers will recognize and experience your company. In other words, it is the customer’s overall perception of your company as a whole. That goes beyond a pretty logo- it is everything from customer service, domain name, product, content, environment, marketing, advertising, etc. Building a brand does not happen overnight, it requires a strategy and  buying a good domain name . But, the result will be a strong brand and a lasting relationship with customers. What is a brand-building?  Brand building is the process of generating awareness and promotion about the services of a business. Essentially, it enhances the brand using marketing strategies. It is a crucial aspect of the business because it is both the visual and voice of the company. There is no specific way to correctly build your brand, but can be accomplished through a mix of brand strategy, brand identity, brand marketing, and more. Additionally, make sure you understand your target audience and stay creative and innovative. Why is brand-building important?  Successful brand building has countless benefits for your company. First, it creates the ideal image that represents the spirit of your company; professional, visually appealing, trustworthy. A company image you are proud to stand behind. Second, it can help you outshine your competition. The right brand image can put you above other competitors in your market. Furthermore, it can increase your sales. Third, it plays a crucial role in customer loyalty. Customers are attracted to the company with a trusted image and are more likely to continue working with you. What you need to know about branding your business  1. Research Competitors   You can not build anything without the blueprints, so you need to do your research. While building your brand, you need to be up to date on the current market. This includes your competitors, your target audience, and other current trends in the world. Researching competitors can give you an idea of what other brands in your industry are currently doing. Additionally, this will show you what customers are interested in. Look at competitors’ marketing, visual identity, products, and customer reviews. See what works for one company or what doesn’t for another. However, be sure to keep in mind that you need to be different from the other brands. 
 
 2.   Determine a Target Audience   The target audience must be determined in order to begin to build a brand. Keep in mind if there is a specific age, demographic, interests, etc. When you keep in mind exactly who you are trying to reach, you can ensure your message fits their needs. Once you have your target audience, you can tailor your brand directly to them. This can be done through the design of your website, ad campaigns, social media, products, etc. For example, if your target audience is people in their twenties, you would not be advertising in the newspaper. You would be focused on marketing through social media since that is where most twenty-year-olds get their news. 
 
 3. Define Brand Mission  It is important to keep your mission in mind as you build your brand. Think of your mission as the personality of your company. Think of what the personality feels like, values, how you would describe it. Creating a brand mission will keep your brand centered as well as show your audience what your purpose is. Since a mission helps to present an image of what your company is. Everything from your logo, website, to slogan should reflect your company&apos;s mission. Ask yourself: Why are you starting a business? What are your goals? How is your business different from others? At Saw.com our passion is everything that domains encompass, and our mission is to help our clients be seen online. 
 
 4. Choose The Look of Your Brand   You are aware of what your competitors are doing, you have a target audience and you have a strong brand mission. Next is creating a look for your company. This includes all the visual aspects of a company like a logo, color, slogan, font, and domain name. However, as exciting as it is to build the visuals of your company, this is a crucial step. The visuals of your company are the first thing customers see. So, they must accurately display your company name and what you stand for. Choosing the right domain name for your company is just as important as picking the right logo or slogan. Domain names are a key element of your website. In many cases, a domain name is a difference between a successful business and a failing business. Domain names are crucial to making your business stand out among the millions of other businesses in the world. 
 
 Want to discuss brand-building more?  Our  domain brokers  at Saw.com know how challenging brand-building can be. If you would like to learn more about our company, please contact us or give us a call at (781) 281-9475 for a free consultation today.]]></content:encoded></item>
        <item>
            <title><![CDATA[6 Tips for Choosing a Great Domain Name]]></title>
            <link>https://testsite.sbs/blog/en/articles/6-tips-for-choosing-a-great-domain-name</link>
            <guid>https://testsite.sbs/blog/en/articles/6-tips-for-choosing-a-great-domain-name</guid>
            <pubDate>Tue, 15 Dec 2020 00:00:00 GMT</pubDate>
            
            
            <category>Buying Guides &amp; Best Practices</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/6tips.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[In today’s digital world, more and more businesses are shifting their operations online. Therefore, it is getting more and more difficult to make your business stand out online. There are currently 366.8 million domain name registrations.]]></description><content:encoded><![CDATA[If you have a quality business and website, why would the domain name matter? Are domain names really  that  important? Yes, they are. Domain names are a key element of your website. In many cases, a domain name is a difference between a successful business and a failing business. Why are Domain Names so Important? Names are no special case. A domain name is a user&apos;s first impression of your site and it is crucial the name successfully defines your brand to the user. In today&apos;s digital world, more and more businesses are shifting their operations online. Therefore, it is getting more and more difficult to make your business stand out online. There are currently 366.8 million domain name registrations, not including  handshake domains . A great domain name is crucial to standing out and establishing your brand identity online. It allows you to differentiate yourself from others, enhances search engine ranking, attracts more traffic to your site, and much more. However, choosing the correct domain name for your business can be very challenging. If it is your first experience with domain name hunting or  investing , it can be both confusing and difficult. There is so much conflicting information regarding domain names online, and technology is always changing around us. Even if the domain you want is  already registered , you can  find out who owns it  and make an offer. If that doesn&apos;t work, you can create an alternative that works well for your business. Here at Saw.com, we are experts in the world of domain names. We are here to make the challenge of finding the perfect domain name, not so confusing. Read on for Saw.com&apos;s tips and benefits of choosing the perfect domain name for your business. 1. Be Memorable The best domain names do not require a user to guess what your company name is, who you are, or what you do. The domain name should immediately clarify your brand. Pick a name that is short and simple. You want your user to remember you. If your domain name is short, memorable, and easy to spell, users are more likely to return to your site time and time again. If you were telling your friend on the street about your new website, do you think they would remember bobbys_coffeebeans1.com or bobscoffee.com? Bobscoffee.com of course, because it is easy to remember and easy to search for. 2. Be Credible Would you be more likely to click on  ballet.com  or  ballet-dance-usa.com  for your dancing needs? The short name of  ballet.com  is straightforward and seems expensive and rare. It is also very easy to remember. Whereas  ballet-dance-usa.com  can be seen as spam. It immediately seems suspicious to users and is also harder to remember. People want to do business with brands they know and trust. So, your domain name should be credible and make a good first impression. 3. Be Unique  Your domain name needs to be short and simple, but also memorable. A creative domain name is a way to ensure your website is memorable to users. However, being unique does come with some risks. If you are not already an established business, it can be harder to reach users since they will not know who you are and what your brand is. 4. Use Keywords SEO, or Search Engine Optimization, is the process of improving the quantity and quality of traffic to your website. With a  premium domain  name, your website is more likely to be higher on search result pages. You can accomplish this by using keywords in your domain name. If you include relevant keywords in your domain name, you will rank higher on Google searches. However, be careful not to spam your domain with keywords. 5. Avoid Hyphens and Numbers  Do not include hyphens or numbers in your domain name. It does not look good and immediately makes your website lose credibility. Again, make sure your domain name is short, simple, and looks professional. 6. Be General  You need to find a balance between being general and also specific so that users can still find you on searches and understand what you do. Picking a general domain name also allows your company to expand in the future. For example, if you had a clothing store, it would limit you if you used specific terms like “hoodie” “jeans” instead of a general term like “clothing” or “men&apos;s clothing”. Think Long Term Your domain name will define you and your  brand  for years to come. It is a crucial step in making the presence of your business known online. The domain name you chose has the power to increase brand recognition, credibility, increase traffic, improve SEO, lower cost, and improve your social media. The  Domain Brokers  at Saw.com know how challenging finding a domain name can be. If you would like to learn more about choosing the perfect domain name for your business, please contact us or give us a call at (781) 281-9475 for a free consultation today.]]></content:encoded></item>
        <item>
            <title><![CDATA[The 4 Mistakes People Make When Hiring a Domain Broker]]></title>
            <link>https://testsite.sbs/blog/en/articles/four-mistakes-people-make-when-hiring-domain-broker</link>
            <guid>https://testsite.sbs/blog/en/articles/four-mistakes-people-make-when-hiring-domain-broker</guid>
            <pubDate>Thu, 10 Dec 2020 00:00:00 GMT</pubDate>
            
            
            <category>Buying Guides &amp; Best Practices</category>
            <category>Selling Strategies and Tips</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Domain-broker.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Jeffrey Gabriel has written another article featured on Forbes. In this article, he covers “The 4 Mistakes People Make When Hiring a Domain Broker.” Choosing the best domain name for you and your company is a life-changing decision. It is important to choose a domain broker that fits you and your vision for your growing business.]]></description><content:encoded><![CDATA[Jeffrey Gabriel has written another article featured on Forbes. In this article, he covers “The 4 Mistakes People Make When Hiring a Domain Broker.” Choosing the best domain name for you and your company is a life-changing decision. It is important to choose a  domain broker  that fits you and your vision for your growing business. Read Jeffrey Gabriel’s article below: Read Jeffrey Gabriel’s article below: If you are interested in hiring a Domain Broker, or would like to get a complimentary consultation please  visit us  or give us a call: +1(781) 281-9475 or sales@saw.com]]></content:encoded></item>
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            <title><![CDATA[Amanda Waltz Featured on DomainSherpa Review – December 7]]></title>
            <link>https://testsite.sbs/blog/en/articles/amanda-waltz-sherpa</link>
            <guid>https://testsite.sbs/blog/en/articles/amanda-waltz-sherpa</guid>
            <pubDate>Wed, 09 Dec 2020 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Amanda-domain-sherpa.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Amanda Waltz has been featured in another DomainSherpa Review! In the video, Amanda joins two other domain investors to discuss all things domains. In the “What’s New, Sherpas?” segment, she describes a recent, big dot com sale she made with Saw.com.]]></description><content:encoded><![CDATA[Amanda Waltz has been featured in another DomainSherpa Review! In the video, Amanda joins two other domain investors to discuss all things domains. In the “What’s New, Sherpas?” segment, she describes a recent, big dot com sale she made with Saw.com. Check it out at the link below! DomainSherpa Review – Dec 7: Memoir.com, BigIsland.org, BOTM.com If you are interested in carrying on the conversation with Amanda Waltz, or to discuss acquiring or selling a domain name contact us or give us a call: +1(781) 281-9475 Transcript Hi, everybody, welcome to Domain Sherpa. On today’s show, we review a list of domains with our Sherpas that are about to go live on auction at Name Jet. Just a few highlights from the show. Qiang Culture talks about a new business venture. Amanda Walts talks about a big domain that she sold recently. And she and Drew talk about a sale that they worked on together. On top of that, it’s my first time as host. It’s a great show and you don’t want to miss it. All right, what’s up, Sherpa network, thank you for tuning in today. My name is Jonathan Tennenbaum and I’m the new host and producer of Domain Sherpa, where you come to learn how to become a successful domain investor directly from the experts. I’m taking over for test days, so I’ve got some big shoes to fill, but I’m definitely looking forward to it. And today’s show is a domain Sherpa review where we get into the minds of successful domain investors using real examples so we can learn strategies and tactics to become better investors ourselves. And this is actually my first domain Sherpa review. And so I’m especially excited. There are three segments to the review. So first, we’re going to start off by learning what the Sherpas recently bought and sold. Next, we’ll review a list of domains coming up for auction on the Internet and see what the Sherpas think if they think they’re a good investment or not, which ones they like, which ones they don’t. And then we’ll discuss market trends in general and what’s going on. We might even get into a few current events in other topics. So so let’s go ahead and introduce the Sherpas. And joining us today, we’ve got three repeat guests who are some of the best and brightest in the business. So let’s begin with Amanda. So you’re below me, Amanda. I don’t know where you’ll show up on the actual recording, but why don’t you go ahead and let the audience know who you are? Sure. Thanks again for having me. And Jonathan, this is great. You’re killing it already. So I had dotcom. We are a boutique brokerage firm with a global presence now, and I’ve been in the business for almost 10 years. I think helping clients  buy and sell high-value domains  and learning something new every day. Excellent. Well, you guys have a great business with Saw and, you know, a lot of exciting stuff happening there. And Jeff Gabriel is a great guy and he’s also another Sherpa and thought leader here in the industry. So it’s a super appreciate you being on here, especially for my first show. All right. So moving over to Shane. Go ahead. Why don’t you give a little spiel? All right. I’m Shane Cultura. I actually am a farmer at a plant nursery guy for a living. That’s what I do to actually pay the bills. I’ve been the main investing for my first. The first domain was ninety-nine, didn’t make any money ten years later. So I don’t know if I’m a thought leader, but I’m definitely been a while. So I’m is a guy. I’m always there. I may not be providing any information. I’m always I, I’ve been doing it sure. But I don’t know. I’m trying to figure out how long I’ve been doing the show. But can you. Yeah. I mean like nine, nine, nine years I think. Yeah. That’s just crazy how fast it goes. And I’ve known. J.T., for all of those in different roles and we’ve been friends, it’s great to have you host. I mean, you’ve done this before with Domain Masters in the radio show, in the podcast before. So this is not like your brand new at this. I love the hair way. We’re going to like I’m slowly becoming the guy with the most hair. So this task will make you feel young, you know, your exact flowing laugh. Exactly. But I appreciate having you back on. I plan on doing this a lot more often. I’m freeing up some time because as I told Drew, this is something I really, really want to do. And I thought I didn’t want to be on as much, but after I wasn’t on, I want to be on more. So, yeah, I’m back. I appreciate you having me. Oh, thank you, man. And, you know, it’s definitely it’s a pleasure to have you on here. And you were one of the people I wanted on on my first show, although I got it. We’re going to have to talk a little bit. I don’t know if now is the time, but about this Fantasy Football League man, because you know, Shane. So for the audience’s benefit, Shane is an incredible domain investor, successful businessman. I mean, a great dude. He’s the commissioner of our fantasy football league. And I don’t know if it’s the ESPN settings, dude, but like, the league has the weirdest rules, right, where it’s like, you know, we’ve got we start. We don’t start. You don’t have to start a tight end. You could start a wide receiver slash tight end. There are two weeks for every playoff round. And now this year, the thing that’s killing me is there’s a limit of ad drops. It’s like twenty in total. So, like, I’m over my limit and I didn’t know we had a limit. So if my kicker or something gets hurt, like, I don’t even I’m not going to have a full team, I’m going I don’t know. I don’t know what happens now. So to my credit, I guess I’ve never seen a fantasy football that had the crazy ending. I didn’t even change the rules because I had no clue that there was such thing as a two-week playoff. I was just a when we ended it last year. And what the hell is this system? Yeah, and I got to say, Jason Shepherd is also a Sherpa. He beat me last year in the playoffs and if it was only one week, I would have won. But because it was this two-week playoff thing, he beat me and sent me home early and out of the money. So was saying I didn’t do anything. But obviously, the excitement of winning was more than your loss. I was so excited to win and it was gone. And he was just I don’t think he bought me a beer or anything, but he was pretty excited. Well, it’s fun having all of the domain people in fantasy football. And I tried to fix the rules, but I’ve been playing this for thirty years and I’ve never sucked as bad as I have the last two years of you guys. I was trying to show you how cool I was. And around it, I look like I’ve never played fantasy football in my life, so I never played fantasy football in my life. And that is going. We’ll have to get in there. Actually, Shane and I have a game going right now. And because there’s so we’re taping the show a couple of days before it’ll air. So after it airs, one of us will have won. One of us will have lost. So it comes down to today’s game if they actually, you know, if they play it so anyway, but not to your share your picks so that we can watch you on Sunday and figure out who’s winning. Yeah. So it’s yeah. I was going to say it’s going to come down to Ben Roethlisberger. So it’s this weird Ravens game. So if that’s supposed to happen this afternoon and if Ben Roethlisberger throws like two touchdowns, I win. If he doesn’t change wins. So that’s what I would do. Why would there be a game on a Wednesday? Because of did because it covered. So what’s happened is, is the Baltimore Ravens have had so many players have gotten covid and then through their different rules they’ve had. So they’ve had to keep pushing the game back because coaches and players or they’re coming down with it. And the Steelers are pretty frustrated because this is the second time that they’re like routine. I mean, these guys, you know, they’re playing football at the highest level. Right. And their routines are critical. You know, the rhythms are important. And, you know, they lost the bye week due to the Titans earlier in the season. And now they’re you know, now this game is being played on a Wednesday. So it’s pretty wild. So, yeah. So, you know. All right. But we’ll get more during the school sports over here. Yeah, right. Right, right. The day will get their ratings. I’ll take it. Yeah, exactly. Yeah. All right. So then we’ll make your’s quick, Drew since to get out of the game. Yeah, exactly. All right. So with that, with that. Go ahead, Drew. Why don’t you give your keep it quick then and we’ll move on to the good stuff. Yeah. I mean, not much to say. You know, you’ve probably seen and heard me before, probably too much. And so I’m Andrew Rozner, founder and CEO of Media Options and publisher of the Sherpa. And I’m very glad to have JT on is our new host. Very glad to have two of my favorite domain people in the world here with us on our what do you call first something media, the maiden episode of Game in Sherpa three-point. Oh, and let’s go to a shout out to Mike Sager to you. All right. So with that said, pour one out for all that came before us. Yes, absolutely. All right. So the first segment is what’s new Sherpa’s? And that’s where they’ll share details of a. Purchase or sale they’ve made recently and the way we do this, for those that don’t know, they’ll start by just naming the domain, and then the other Sherpas will guess what that price, the sales price was. So, Amanda, we will start with you. If you want to go ahead and give us a name and then we’ll see what everybody thinks. OK, I’m going to go with a dotcom because it’s my fave. I have a nice dot. I am one of our team members this week. The one I’m going to go with, though, is Memoires. Dotcom who? That’s a sale. Yes, it is an acquisition. It was a sale on behalf of one of our clients. And you can talk about the price. I can give a range. They’re comfortable with a range. OK, yeah. Great game to go first. Yeah, you go first. OK, memoir, a great name, Robert. Not the easiest to spell, obviously, you know, ninety-three percent of people are, you know, not that smart. So it’s got a little handicap in my mind. But it is it’s just a great name memoir. It’s like, you know, kind of a might drive me. So I’m going to say. I’m going to say or say three, 15. We said through 50, I think I can see to go, I could see it going to as high as like five, I think it’d be hard to get beyond that just because the spelling thing, you know, it’s. And is not going to be like a ton of people out there with a lot of demand to create the pressure. I think I’m going to stick with 350. I think it’s a good number. All right, I think, again, one word. Right now, there can be anywhere. I mean, they’re just flying as far as paradise. But at the same time, the memoir is, though I can spell it. But there’s a lot of words I can’t spell. But it’s the. Oh, I think definitely. Yes, a little handwritten. So it takes off 10 percent or a little bit. I’m not going to be quite as generous because I feel that a client was looking to sell versus I had a buyer. So it’s coming from that side. So I’m going to say a little over two hundred, two hundred and twenty thousand just over to. I don’t think anybody selling at one hundred thousand anymore. One word dot com. There’s no you can’t buy one. So I would do some good now. Good. So I would say that let’s say a little bit over two hundred thousand to twenty. That’s my guess. All right, so, yeah, and I think if it was for me, I would probably be more on Shane’s side than Drew’s side, but I don’t want to cloud it, so I’ll kick it back. Well, you’re the new host. You get to make the rules. Yeah, the reason. Yeah, I think I veto powers, but. Right, right. No doubt. Well, yeah. So you know, I’d be in the 200 range. I think that’s where I that’s what I thought, you know. I mean you’ve got the difference. The E No, no. E you know, but you know, it’s this is a it’s a terrific name and you know, in the right hands, it’s it could be pretty amazing. So. I agree with all of you as far as the brand-building capabilities of it, it’s always been one of my favorites out of that particular portfolio. Jonathan and Shane are closer through, I would have loved it if we could have a little bit more for sure on behalf of a client, I was willing to do what’s right for our customers, but they are actually much closer, so to speak. And I think Shane made a really good point, you know, representing the seller versus the buyer on a deal like this. You know, I think that’s an important, important piece, too. So, yeah, people do easily lose sight that there are two very different markets. There is the market where the buyer comes to you and there’s the market when you go out and find a buyer and when you go out and find a buyer, one percent, at best of the time, you’re going to achieve the price that you would if a buyer came to you. You know, it’s like that movie Inception, you know, if it was their own idea, they’re going to value it higher. People always value ideas, much higher when it’s their own. So, yeah, that makes sense. So cool. All right. I like being right. All right. Let’s move it over to Shane. Go ahead. Throw them out. OK, this is kind of a curveball, but it’s a good name that for me it was Big Island Dog or Big Island Dog and. Well, I’ll just leave it at that, I’ll explain. I’ll explain later. OK, Big Island. OMG, Amanda. I’m thinking about 20 K on that one, and I think, as I said, I was a buyer on the buyer, the buyer, so I’m sorry. That says I’d bet that’s a little high as a buyer. OK. I’m going to drop it down to about 12. OK, I’m going to say. I know how much love you have for Hawaii. It’s kind of like you’re saying, but. This dog, but you know that it’s. It’s really the key word there, I’m afraid, fibrin. Grand. All right, what do you think? Yeah, I mean, I think that if you were the buyer, you’re a savvy guy. I think you bought a dog. I mean, five hundred to a thousand bucks. All right, so there is a good range there and I’ll explain, I paid fifty-nine hundred. Oh, but here’s a key thing to it. That used to be the tourism site for Hawaii for 20 years. Wow. You got to get to work, man. You’ve got to put up a new site. You’ll see. It’s kind of a crappy site now. John Markit is the one who said, dude, because I own the big island dotcom. Right. That used to be a big site, too. And I just never did anything. But he said, if you want to build out the big island, you got to rebuild Big Island big because it is crazy on the backlinks. I mean, it has the best Backlund profile of any Hawaii name you’ll ever find ever. And so it was a once in a lifetime. I really didn’t feel like buying a name like that. But if I really want to do this and built the Hawaii site, I have to own that name. I didn’t have it. But you need to move quickly because more and more, the longer that site is down, well, it’s up. It’s just about it’s just really basic nothing site right now, but it does structure as long as you’ve got the page structure that originally existed. That’s actually, as far as I know, even more, important than the content in terms of just maintaining the backlink value. Obviously, they just have to land somewhere. I mean, that’s all those backlinks have to land. It doesn’t go to a forum for a page or it goes to the site. And so, again, mine isn’t very good. It’s there. But that’s not my winter project. As Sean has been telling me, what I need to do is just do ten articles of ten best places to snorkel, the ten best places to run, make sure everything land and there’s some real content there, and then work on building the real site. Just make sure it doesn’t. Those links go dead so that Google knows that you’re about to make some effort to it. Yeah. So it’s I honestly think it’s a one hundred thousand dollar site when it’s all said and done. They changed to go to Hawaii for some reason and that’s fine, but I’m really excited about it. It was. That’s awesome. Again, not a purchase I planned on making, but when you’re trying to build when you have a dream of building a site to have the best site available, drop into your lap, it’s a pretty good opportunity. Oh, yeah. Well, and I think it also goes to show value beyond just the name on paper. Right? I mean, and the history and all of that. And, you know, and Shaun is obviously a super-smart, great guy. Shout out to Shaun and. Yeah. So it’s so you’re in good hands there. And yeah, he got me to that area code there, the Ayoade is that, hey, this is a really good directory from July of 08. You need to buy this too for the backlink. So he’s he knows I’m on Hawai, so I’ve got a really good bunch of links, but he’s diligent in building it out. I’m trying to grow plants and he’s doing the right thing. But it’s we all see the auction and think what is going on? Why am I going for twenty-two thousand dollars? And it’s the terrible name. That’s because the backlinks Mr. History is expensive, right. Yeah, I like that. That’s good. All right. Now with that Drew, what name do you want to share? You want to buy or sell stuff to you. Man, I got a four-letter dot com that I bought a gun for a little dot com I sold. Let’s talk about when let’s talk about rain, then that’s fallen out. I can’t talk about that. I thought we got to. We did. We did well at another four-letter. That’s a four-letter word. We did your celebrating dotcom, but I can’t talk about it yet. The options for the wind, but exactly. You know. All right. So let’s go with the sale, though. Talk about the one you sold. OK, b o t m dot com. The OTM dotcom started at the bottom, now we’re here at the bottom that we do see. I’ll go first B got em. These are the names I love because they’re officially pronounceable. But then when you say you have a pronounceable, then you get all these other crazy people that make everything pronounceable. I remember when you wanted a flower for W.R. I look at it. I look at a flower. Now I get it. You help me get that right. Yeah, I helped to get it and we got that for five grand. You know what? I sold FLW Oroton four hundred and fifty. That’s fantastic. I sold it. I sold it at the exact same time as I sold it to the same buyer. I sold them FLW ARCOM and I sold him cannabinoid, dotcom, FLW ah flower as a canvas flower. And it was I don’t even actually know who it was. He came in with a fake name and he was all secretive. I think he was from Israel and. But he paid up. He paid. Yeah. Got. I think it is a good mark or a good turnover. Yeah, I do is one twenty-five I think was one twenty-five for FLW or one fifty for cannabinoids dotcom. I’m guessing Bottom didn’t go for quite that much, but I don’t that’s the thing. There’s how do you get arraigned on names like this? Because. But I’m going to say. Forty-five thousand, just because, again, I’m not lying, I’m guessing there it’s a tough one to get. It got higher with the flower story. I will I up in time. That’s exactly right. All right, Amanda, what do you’ve got to guess, I think seventy-eight thousand sounds like you got all ambitious on me here. I was thinking I’m going to, like, knock your doors off and then I get all ambitious. Well, how do you know about that? I mean, if you have sold it for seventy-eight hundred, I’m still said that could be a good sell. I mean it’s hard to really tell. I want to dig. I’m literally having to keep my hands off of my phone and do the acronym serger. So go ahead. I think I’m, I, I’m conflicted out on this one. OK, so the sale price was twenty-nine thousand dollars and that’s what I had before you told the flower story. So I was like and I was asking fifty but you know, it went to the perfect buyer. So I went to Book of the Month Dotcom and so it went to the perfect buyer. When I actually originally acquired that name, it was actually one of the names I actually want to use it. And it was when we first launched Entrepreneur and I wanted to do a Buddy of the Month Club. And so, yeah, that’s why I bought it. And then it actually took me on a whole rabbit hole of I you know, this acronym search, I, I completely fell in love with four-letter dot-com that has oh. In the second or the third position because you end up with. So it’s almost like a whole nother category of domains actually, because there’s all of these, you know, it’s like King of the Hill Wine of the Month Woltman Beer of the month bottom. But at the bottom, you know, or there’s a whole it really is a rabbit hole and there’s a lot of value there. And I’ve done very well with those types of names. So anyway, yeah, I, I gave it to him. I took his offer because it was really he was a really nice guy. He was really, it was a biter. It was like Book of the Month Club. I think they’re like, you know, thirty years old or something. It’s they’ve been around forever. They’re successful. And the guy was nice and so. Yeah. Going to you in a long way. Yeah. No. All good. All right. Well, that had a value of about 20 grand. And I think all good and it’s a good story, too, I mean, like you said, it’s getting into the hands of the ultimate end user buyer. I mean, I think that’s, you know, it’s the perfect, perfect end user. So and that in itself is a success just for the Internet. So with that, let’s go ahead and we’ll take a minute and let you hear about some of our sponsors. And we’ll be right back with the next segment. Media Options is the industry-leading  domain broker  specializing in domain acquisitions, high-value domain sales, and domain name consultation as pioneers and thought leaders on the subject of the domain aftermarket and domain name value. Plus through their clear domain acquisition service, media options offer startups and established corporations an unparalleled scope of the high value of domain options, providing access to domain names and curation technologies not available elsewhere. Media Options believes in the power of a great domain name and is dedicated to helping you obtain yours. Call or email today to put a domain to work for you. All right, welcome back, everybody. All right, now we’re on to the second segment, which is the list, and this section is sponsored by name yet. So I still got my shirt. For those of you who don’t know, I ran named yet for four or five years as part of my tenure with Web.com. And it was a great experience. It was a lot of fun. And, you know, this coming on board with media options now, it’s kind of brings me back into the space that I know and love. And so this segment is going to be a lot of fun for me. I’m looking forward to this. I’ve seen so many too many Sherpa episodes talking about the name Jeff Domain’s and, you know, and now I get to participate, which is really, really cool. So so now in this segment, we’ll review the names that we’ll have listed below and that is headed to auction soon. And if you do like any of the domains, I mean, be clear, some of these are going to go to auction probably within days of the show airing. So if you’re interested, I’d click a snap and check them out. So just to cover the basics, nobody here is buying or not buying or brokering or selling any of the domains on the list. You guys might be buying them. I mean, you’re not selling. All right, cool. So let’s see. Let’s start with Drew. And what do you think anything on this list that jumps out there like don’t like what do your thoughts? Yeah, so, I mean, my favorite name on the list is Kid Claire Dotcom, that’s just a great brand. It’s the best version of the brand, in my opinion, and it just has a nice alliteration. It’s got a little traffic, it’s got a little search. And as a parent, I put a very high value in there. So I like that’s my favorite name on the list. And then. Beyond that, I like Vermont homes. Generally speaking, I’m not a big fan of like state property, state homes, state real estate, because it’s too big of a market and there are very few there’s nobody can cover a whole state. And so. I think the exception to that rule and years ago, we were broken from dotcom and I felt the exact same way, I think states are very hard to get your arms around. But I think if you were to ask one hundred people what is the capital of Vermont like or just name a city in Vermont, I don’t think that ninety-nine of them could tell you the capital or tell you a city of Vermont and Vermont is a small state, not as small as my state, Rhode Island. But I think that people could name the capital of Rhode Island. They can’t name the capital of Vermont. They just it’s like Vermont. It’s on, you know, but it’s more important than any city. The state name is more important than any city name. Burlington, Vermont, which is the capital of Vermont, wouldn’t be actually Montpelier, I think Montpelier. So Rhode Island public school system, Montpelier, I don’t think I could spell Montpelier, but even Burlington, it’s like I only know that because of GroupM. And it’s like, yeah, I don’t know. I think Vermont Hulme’s is a good brand for real estate. So I think that’s what I like. Yeah, I agree. I mean, I think that’s a good Jew. I agree. You know, when I think of Vermont, I think of Killington and skiing and that kind of stuff. But to be honest, until you started saying what the capital was, I would have got that wrong as well. So, you know, I think I think that’s a really interesting point about how the state is a more popular name than any of its cities. Right. And that’s pretty that’s just an interesting nugget right there. Yeah. And I don’t think there’s any other state like that made North Dakota, you know like I don’t know what the capital of North Dakota is. Do Bismarck and Bismarck and nerd alert over here. I was the Maine State Geography bee winner when I was in the eighth. Oh, that’s awful. So, you know, I think that’s great. I was in the geography bee. I didn’t make it out of my school, though. I remember the question that I lost on it was something like, what is the northernmost point? That the sun is directly overhead? You know, whatever the answer is like, it’s the Tropic of Capricorn or Cancer, whatever the one is, whatever the one to the north is, you know, a bit. And I got it wrong. I forget what I think I said, the equator or whatever. And the equator wasn’t part of the question, but that’s what I think gave him my answer. And the girl who won shout out to Alison Melnik, you know, that day. Oh, sure. She’s lucky, you know. And, you know, I’m not saying she got the easier questions, but I felt like the deck was stacked. But congratulations on your win. That’s really sad. I’m sure it’s on her LinkedIn profile. I’m going to say I’m an island, so I don’t know if we’re friends on Facebook or anything. Maybe I’ll send a link to the show or something. So let’s expand the audience one viewer at a time. Absolutely. Give individual shout outs. All right. So, Amanda, what do you think on the list then? What is what stands out for you? Yeah, so definitely kid care. I used to work for Education Travel Company and I was working in their department for a number of years before I actually came into domains. So definitely right on there with Drew. I think that so many people right now are at home and juggling and playing like pass the baby, pass the kid. That kid care is it’s at the forefront of people’s minds right now. You know, I could certainly see Carnochan picking that one up for I didn’t check the CEO value on that one, but I could certainly see them or another competitor end-user picking not up in the auction. The other one that I really like and actually going back to Vermont. Tons of people are escaping to Vermont. I’ve joined this women’s networking group and the people that are in it have left Boston and New York specifically and are in Burlington or wherever. It’s amazing. It’s absolutely incredible how many people have gone and bought farms and are just they think they’re off the grid in Vermont and really living. That would be a great pick up for someone. Well, I think she probably feels the same way. I’m sitting here waiting in the wings. I can’t wait for all these people to get bored and then they decide they want to sell. And then I’ll come in and scoop up a farm at 10 cents on the dollar. Right now, I start with the pot. Everybody’s like leaving New York. They got there to go. They got money in their pocket and nowhere to spend. It was killed by a car. We’re going to have ten dogs. It’s going to grow apples. Six months later, it’s like, yeah. Let’s go back to New York. Yeah. Everybody wants to be me this year. That’s. Yeah, yeah. You got everybody wants to grow plants for a living. Well, you know, it’s interesting. I named it the New York Homes was another one of the names, but I picked Vermont homes over New York because of exactly what you’re talking about, Amanda, where, you know, I think the Vermont real estate due to this whole exodus of people and not that New York doesn’t have a whole lot of upstate and other, but I think, you know, more people are thinking about kind of escaping to, you know, it’s like idyllic, you know, Vermont, like we said, you know, piece of property is just, you know, one of those things that just feels like it feels like a great escape. So, you know. All right, cool. Yeah. The cabin in the Adirondacks we rented was used to be under one hundred dollars a night and we had to pay three eighty a night for this summer because everybody wanted a cabin in the middle of nowhere. This year it was huge and it’s one of them doesn’t even have a plumbing or a toilet and it was still over one hundred dollars. So that’s crazy. But no covid. That’s why they wanted no clothing. No of that was the title in the rental property. Another audience. Yeah, exactly. I mean, any other thoughts on the list. My favorite and it’s I don’t know, it just sort of jumped out at me as it could be a great brand for someone. Wonderment, you know, it’s not like it doesn’t have a super lot of cachet to it, but I’m positive one word, dotcom. Oh, no, I think wonderments a great name. So, yeah, I like that with you. I didn’t want to take too many names, but I like that one. So, yeah, I mean, I think in the definition of wonderment, right, it’s with the up it’s the state of odd admiration, respect, one of the things which you can’t quite believe what you’re seeing, but you definitely like it. Right. And that really stood out to me is how you could really play that as a brand. Right. Or just even as a domain name. It’s like, you know, just like it know there are a positive aura and vibe to it. And you could see clothing or HomeGoods kind of stuff or pottery type of things that, you know, there could be a whole lifestyle brand around something like that. That could be really cool. So, wow, I just went to wonder, Dotcom, because what a domain that is. And it’s a new home dining experience. Incredible meals from some of the country’s best restaurants and chefs prepared right outside your home, currently piloting in New Jersey, our North America. Well, have you ever had a gold belly dotcom? That’s where you can get like the Philly cheesesteaks from like Pat’s and Ginos. And you can get the Primanti sandwiches, I think, from Pittsburgh. So they deliver them. They pack them up that night in dry ice. You get them the next day. And so you basically can get all those signature foods, the buffalo wings from Buffalo, you know, if it’s anchor borrower, I mean, a Philly cheesesteak, you know. Twenty-four hours later, it’s not. Yeah, but I mean, they do this and we’ve got it. So my father in law gave it to us as a gift, you know, and we’re big Philly everything. Right. So, you know, we were eating Pat’s cheesesteaks, watching the Eagles. This is before the Eagles got really bad. But they transport well enough, I mean, to give you the feel and enough of the taste and experience that it’s really, you know, it kind of gives you enough, especially when you can’t travel there, you know. So. Yeah, but I was talking to a guy in the lobster. We had lobster dot com, and he came in the door looking at, you want to buy lobster. You didn’t have the budget. But we were talking about the business. And he’s like, our business is up to three thousand percent because everybody stuck in-home, they’re not going out to restaurants. And if they’re going to splurge on something, they’re like, look, I want to order the best steaks. I want over the best lobsters. And they’re just having it shipped to their house. And he said it was just it was booming. It is is lobster mail order business was booming. Yeah. And lobster dotcom is that’s. Yeah. That’s and that name is just you know, you’re instantly in the business to be on that one. So. All right. I like it a lot. All right. So Shane, what do you think man. What do you think of the list? Well, good care is insurance for children in Illinois. So if you make under a certain I think it’s if you make under eighty thousand dollars, Illinois will cover your kids for it’s a whole new ballgame for people, but for kids, they do a great job and it’s almost positive. It’s called kid care. So there’s definitely traffic and insurance behind that one. So it’s a six-figure name all the way just in Leegin. It’s probably got some money just because of the insurance part of it. Well, and it’s interesting to list really quick. I’m sorry, but that’s going down the bucket here. I think it’s interesting because the appraised value, the about value is lower than almost half the other names on the list. But backorders wise, it’s clearly like double the next one in line with two hundred and fifty bids. And so people obviously take notice. I mean, this is, you know, and I would agree. I mean, I think just based off of common sense, this name is a home run depending on what it ultimately sells for. But the estimated value of five thousand dollars, I mean, this thing is obviously going to punch away. I didn’t know people still look at estimates. I mean, it’s estimated. I mean, it pulls it in. But yeah, I think it shows for some of the data, but even less and less because the data is not updated anymore. So right now the search data is three or four years old now. And so, yeah. So it is becoming less of a value to go. Daddy’s got a better hold on it just because they have all the auction. I mean it’s more of a hotel, but they have a pretty good I mean it’s updated daily on what sold Uncomparable. So if anything is closer to correct, I use GoDaddy for a ranking I don’t know, say use it for pricing, but I know that if it values a four-letter dotcom at a certain price that the past sales have put it in a certain range. So it is helpful like anything. You know, it’s just and if I rank an auction list by going Doughty’s value, it’s not one hundred percent correct, but it does a pretty good job of putting the better names to the top. And that’s a gift to the audience as well. So guides are fine. Nothing’s absolute in our business. The guide certainly helped cut downtime when you’re looking through ten thousand domains a night, trying to pick out stuff at auction so that I asked about I can’t do it with anybody. It’s just too crazy all over the board when it comes to pricing. Oh, yeah, so on the list, this is a perfect example of plural, you know, we get into discussions forever on plurals, good, good, plurals bad. But in general, I think plural puts you in the business of that keyword and singular puts you as a brand in grocery bags is a big example. You take off that and that’s a shopping name and there’s so much more used to it. But Bags put you in a custom grocery shopping bag, which is a big market. I mean, there’s a lot of people customizing those. I don’t know what you call them, the cloth bag. Yeah, that’s a pretty big business nowadays. So it’s worth building out. But that’s the difference and the same thing with megaphones. Think about the value of megaphone versus megaphones. It’s four yeah. Six figures. Here are some of the while and be a killer brand. I kind of like megaphones, dotcom like. Just because it’s one of those, like, esoteric, weird, you know, I like generic plural names, which are in a category where there’s nobody that could tell you a break. So if any of you can tell me the brand without looking it up of a megaphone manufacturer, I’ll give you twenty dollars. Right. Know and megaphone great branding has no advantage. And so in search, having an exact match domain of all other things being equal, you’re going to convert exponentially, literally exponentially higher between four and ten times better than your competition. So all things, all things being equal, even if you’re let’s say somebody is in number one grocery dot com and your grocery bags dot com and you’re in the position to you will have a higher conversion rate and a higher, quicker rate than the guy number one on only exclusively in a category where there is no household brand. So I kind of like that one. Well, yeah. And megaphone, the singular it actually directs to Karig outcome and that kind of random really the coffee, the coffee company, they had to pick up something and a brand and then just they just throw the DNS in there or something. But yeah, that’s a megaphone he does exude. Maybe it’s a type of like a brand of an individual coffee. You know how they have like this is where there’s going on in your world because, you know, you should have held that back and then we would have gone out and tried to acquire megaphone dot com instead of telling our entire audience about it that now that is going to be because they have no idea what’s going to happen next Tuesday. They’re going to have about four thousand domain investors. Kossak, you’ve got to buy Megaupload dot com. Well, you know, we just won’t publish it. There’ll be a gap in the show and we’re going to be like, McGaffigan, that was. And hey, so demand trends and industry update, you can cut all this out with no problem with this stuff. REPACHOLI Exactly. Or you could just wait like six weeks. Drew And after everybody puts in their offers, then you can swoop in and be the bidder. Yeah. Eleven hundred. Like after they offer them all eleven hundred dollars, you can come and give them a real number for a student project, you know, per student project. I’m trying to make the voices of poor orphans louder. And your name would be perfect for that. Yes, but that’s what I see in a megaphone today in it. Yeah. I mean it exudes amplifying voices. So megaphones could be plural in the fact that we take people and let them be heard. So there is a way to brand around that one, but it becomes a little and then the custom shirt is the opposite. We all know the custom shirts, big money. But boy, if we had an S on that, it would be a lot better. So if we could sell the S on the bags and buy it on custom, sure, we could build some really good names. And the scrabble of names doesn’t mean they’re bad gratuities. It’s, they’re all great words but wonderment and love of wonderment. But I really want my T as well just because I know I’m going to say one more minute with any at the end because I think people are still going to blow that one up. But that’s a perfect one-word name. That’s not top tier, but you can still get and get a pretty good price for it’s a second-tier, third-tier one-word that I think I think it’s not as good as kid care, but it’s definitely my second favorite. And the social nation is not bad. It’s just like I feel like it’s run by a seventeen-year-old person that just started or something. And it’s like a little too close to Live Nation and, you know. It’s a good brand, what would anybody do with a gratuity? I’m not I actually I kind of like that. You know this is one of the rare lists that. Yeah. Like, so, you know, I travel internationally quite a bit. And, you know, even here, I’m two years in Portugal now and I still don’t really know where to tip. And so I think it’ll be great for reference. Just strai]]></content:encoded></item>
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            <title><![CDATA[The Domain of 2020 is for Sale, Prevent.com]]></title>
            <link>https://testsite.sbs/blog/en/articles/the-domain-of-2020-is-for-sale-prevent-com</link>
            <guid>https://testsite.sbs/blog/en/articles/the-domain-of-2020-is-for-sale-prevent-com</guid>
            <pubDate>Tue, 08 Dec 2020 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Prevent.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[2020 has been a crazy year, don’t you wish you had a domain name like this one? Well, Saw.com is excited to announce that Prevent.com is now for sale, exclusively through our company. This announcement was just published in a global press release this morning.]]></description><content:encoded><![CDATA[2020 has been a crazy year, don’t you wish you had a domain name like this one? Well, Saw.com is excited to announce that Prevent.com is now for sale, exclusively through our company. This announcement was just published in a global press release this morning. Click below to find out why Prevent.com is the perfect domain name for you and your company. Click below to find out why Prevent.com is the perfect domain name for you and your company. If you are interested in purchasing Prevent.com, please contact us at: 1-781-281-9475 x701 or  sales@saw.com]]></content:encoded></item>
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            <title><![CDATA[Your Trademark Could be Used as an Adult Website]]></title>
            <link>https://testsite.sbs/blog/en/articles/your-trademark-could-be-used-as-an-adult-website</link>
            <guid>https://testsite.sbs/blog/en/articles/your-trademark-could-be-used-as-an-adult-website</guid>
            <pubDate>Fri, 04 Dec 2020 00:00:00 GMT</pubDate>
            
            
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Adult-website.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Let’s say you own a trademark; we’ll call it “BRAND.” You own the domain “brand.com.” One day, you receive an email from your colleague with a link to the website “brand.xxx”.]]></description><content:encoded><![CDATA[Your Trademark Could be Used as an Adult Website   Let’s say you own a trademark; we’ll call it “BRAND.”  You own the domain “brand.com.” One day, you receive an email from your colleague with a link to the website “brand.xxx”.    Your colleague says, “Someone is using our brand as a porn site! How did this happen? What should we do? Could we have prevented this from happening?”   Yes, this can be avoided.   There is a simple solution to prevent this exact scenario from happening to you. This solution is also one of Saw’s many services – AdultBlock service. Backstory   Back in 2011, ICANN approved .xxx for use by the adult industry. The thought was to create a unique, adult-themed extension. This would keep adult content in a particular corner of the internet, away from unsuspecting users.    The problem was that this opened the door to the infringement upon well-known brand names under the .xxx extension. In other words, someone could potentially register and operate a porn website under a major brand name. For example, Target.xxx or Nuts.xxx.   In 2011, the solution was to allow registered trademark owners to block others from registering trademark infringing domains under the .xxx extension. This was the  Sunrise B  blocking service. How Did Sunrise B Work?  Sunrise B participants’ trademarks were blocked from being used in connection with the .xxx extension for ten years. Only domains that matched the registered trademarks exactly were eligible for protection. To protect lookalikes, trademark owners had to defensively register the domains. Out With Sunrise B, In With AdultBlock  Sunrise B’s 10 year period is set to expire in 2021. AdultBlock will take its place. It is a new, more robust service. In addition to .xxx, AdultBlock also blocks .sex, .adult, and .porn. There is also a premium service, AdultBlock+, which blocks an unlimited number of variations and lookalikes. This means you won’t have to defensively register any adult-themed domain names. What Should I Do?   If your marks and domains are important to your business, you should consider AdultBlock service. After all, we know how important brand recognition and reputation are in today’s digital world.    If you are a current Sunrise B participant, you can easily transfer to AdultBlock service. On the other hand, if you are not a current Sunrise B participant, you will need a registered trademark with the Trademark Clearinghouse to be eligible.   Go a step further to protect your business by choosing the services of AdultBlock or AdultBlock+. Block premium domain names, labels across all 4 TLDs, domain names as they become available, and variant blocking. Saw  will even provide a free audit of how many trademark variants you have, as well as how many matches your label has with your SMD file.    To learn more about AdultBlock and AdultBlock+ and for assistance in choosing the best coverage for your business, please visit  https://saw.com/adult-block  or contact Paul Thomson at  paul@saw.com . ]]></content:encoded></item>
        <item>
            <title><![CDATA[What is a Domain Name? And Why Should I Care?]]></title>
            <link>https://testsite.sbs/blog/en/articles/what-is-a-domain-name-and-why-should-i-care</link>
            <guid>https://testsite.sbs/blog/en/articles/what-is-a-domain-name-and-why-should-i-care</guid>
            <pubDate>Wed, 02 Dec 2020 00:00:00 GMT</pubDate>
            
            
            <category>Buying Guides &amp; Best Practices</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/what-is-domain-name.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[As such, domain names are crucial for businesses and can mean the difference between success and failure. It’s your location, but it also has a deeper meaning than a simple street address. Because it is a name, it is your business’s identity online. For many potential customers, your domain name is the first impression they will have of your business.]]></description><content:encoded><![CDATA[What is a Domain Name?  Put simply, a domain name is like a  virtual street address . It’s how your potential customers or clients find you and visit you on the internet. As such, domain names are crucial for businesses and can mean the difference between success and failure. It’s your location, but it also has a deeper meaning than a simple street address. Because it is a  name , it is your business’s identity online. For many potential customers, your domain name is the first impression they will have of your business. Outside of being paramount to your business’s branding, domain names greatly affect your Search Engine Optimization (SEO). Due to Google’s omnipresence in our everyday use of the internet, SEO is becoming more important for businesses to reach their potential customers. For these reasons, domain names are just as, if not more important than choosing your business name. Therefore, choosing a domain name should not be a light decision. You should do your research and follow some general rules. Rules to Choosing the Right Domain Name Make it make sense for your business industry.  This one might sound obvious, but it’s not always completely intuitive. For example, if you’re running a brewery, you won’t want people to think you’re an indoor rock-climbing business. Make it catchy. Make it memorable  If your name is one-of-a-kind, people will be more likely to recall it so they can find you again or tell their friends about it. The last thing you want is for your potential customers to say, “Wait, what was that name again? I can’t remember if it was spelled with an ‘e’ or an ‘a’.” If you follow this advice, your domain will be much easier to market and sell. This isn’t even domain-specific advice – it’s a good rule for all business names. A good way to test the catchiness of your name is to test it with your friends. Tell them your name and ask them if they can spell it. If so, good work. Next, move on to a different person. Without saying it out loud, show them the name written down. Can they pronounce it correctly? Do they know what you are trying to sell off the name alone? If so, good work. Make it short  Shorter domains are (unsurprisingly) easier to remember. Studies show that we remember 4 things at once – any more, and we go into cognitive overload. This may be one reason why  four-letter .coms go for such a premium.  Make it easy to find   This one is all about SEO. To make your domain rank higher on Google and Bing, there are two important considerations to make: Depending on your industry, consider using  keywords . Ask yourself which search terms someone would use to find your business, and make a list of those terms. If you’re a local or regional business, consider using your locality in your name. For example, if you’re a coffee shop in Tuscon, Arizona, you might be TusconCoffee.com. When in doubt, .com is your friend   There are many Top Level Domains (TLDs) out there, and some are becoming very trendy. Think .shop, .work, .party, etc. While these can be exciting for new branding opportunities, remember one thing – internet users always default to .com. This is why .coms are the most valuable TLD extension. Unless you have an excellent reason to use an alternative TLD (using a country code TLD such as .co.uk works if you are operating only in that country), stick with .com. What to Avoid When Choosing a Domain Name Don’t use jargon or slang   You should use the universal language that everyone (across localities) understands will stand the test of time. Don’t follow trends   This one goes along with avoiding slang. But if you use a trendy name, it could potentially fall out of favor in the next year or so. Or in today’s world of fast fads, it could be in the next week (or even the next day!). Don’t use numbers   Unless your brand absolutely depends on the use of numbers, you should avoid this practice. Numbers can cause confusion, as potential customers may not know whether the number should be spelled out. Don’t use dashes or any other special characters.   As a best practice, never use hyphens or special characters. For one, they look pretty tacky. And more importantly, people may misspell your name. A golden rule to follow is to only use the 26 letters in the alphabet. Speak to a professional:  One could fall into countless pitfalls that could create legal trouble or cost you tens of thousands in wasted marketing dollars. Take the time to speak with a professional  Domain Broker , and get a complimentary consultation before investing thousands. Some considerations to dot your I’s and cross your T’s: Check for similar spellings of the name. Even if a name is spelled differently, if it’s similar in any way, it might siphon off traffic from your site. Check social media for the name. If someone is using the name on social media but not as a website, it would confuse customers and be bad news for your business.  Overall the right domain can change your business and ultimately change your life. Choose, but choose wisely.]]></content:encoded></item>
        <item>
            <title><![CDATA[Jeff Gabriel Featured on DomainSherpa Review – November 9]]></title>
            <link>https://testsite.sbs/blog/en/articles/jeff-gabriel-featured-on-domainsherpa-review-november-9</link>
            <guid>https://testsite.sbs/blog/en/articles/jeff-gabriel-featured-on-domainsherpa-review-november-9</guid>
            <pubDate>Fri, 27 Nov 2020 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Amanda-domain-sherpa.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Saw.com CEO Jeff Gabriel was recently interviewed for an episode of DomainSherpa Review alongside Andrew Rosener, CEO of Media Options. In the show, Jeff and Andrew discuss all things domains, including recently bought and sold domains, upcoming auctions, market trends, and more.]]></description><content:encoded><![CDATA[Better late than never! We had a little communication mixup with our friends at DomainSherpa.com, and we didn’t realize their editors worked so fast! Here it is! Saw.com CEO Jeff Gabriel was recently interviewed for an episode of DomainSherpa Review alongside Andrew Rosener, CEO of Media Options. In the show, Jeff and Andrew discuss all things domains, including recently bought and sold domains, upcoming auctions, market trends, and more. Check it out below! Video Transcript Tess:  On today’s domain sherpa review, top brokers Andrew Rosener and Jeff Gabriel discuss domains recently bought or sold, different approaches to relationships in the broker-client relationship, and also we discuss the financial markets right now and how specifically to approach a domain sale and to structure it for Q4 2020. Enjoy the show! Tess:  Hey, sherpa network! Thanks for joining us today. I’m Tess Diaz, executive producer of domainsherpa.com and this is the DomainSherpa Review. This is a show where we get into the minds of successful domain name investors using real examples so we can learn strategies and tactics to become better investors ourselves. We have three segments to the review. We’ll start off by learning what the sherpas recently bought or sold. Next, we’ll preview some domains going to auction soon at namejet.com. And for the third section, we will be discussing a little bit about the financial markets and some interesting conversations. So joining us today, we have two past sherpas and industry thought leaders, Jeff Gabriel of Saw.com. Hi, Jeff! How are you doing? Jeff:  I’m doing great! Tess:  Good to hear. And Andrew Rose ner of Media Options. Hello Drew! Andrew:  Hello. Tess:  You guys are brief today. Jeff:  I know right. Tess:  No actually, they’re all out of words from all our pre-game conversations. Andrew:  It was not public appropriate. Tess:  (laughs) Part one, “What’s new, sherpas?” So what is one purchase or sale you’ve made over the past few weeks? And we want to learn what you’ve paid or received for the domain, why you thought it was a good deal, and how the negotiations progressed. So Jeff, you are up first. No pricing, what’s the name you recently bought or sold? Jeff:  A name that we recently sold (now this one was under some discussion for a little while and it’s a very specific name) is called essiactea.com. Tess:  Wow, that is officially the most difficult name for the radio test. Jeff:  it’s spelled e-s-s-i-a-c-t-e-a dot com Andrew: I  feel like I’m at a tremendous disadvantage here since I have no clue it could be a billion-dollar industry or it could be four people on the earth that drink Essiac Tea. Tess:  Very interesting. Okay. EssiacTea.com. What we do know is that Drew has certainly taught me about the value of tea online. And we also know there is zero way that passes the radio test. So was this an acquisition or a sale? Jeff:  This is a sale. Tess:  A sale, so an outbound sale. Like you literally had to call multiple people and say, “Would you like to buy essiac tea?” Jeff:  We sold it Tess:  Okay, going in blind, what do you think? Andrew:  I’m going to say, Jeff:  This isn’t a world record here guys. This isn’t this amazing, unbelievable sale. Andrew:  Essiac Tea. I mean I’m gonna go out on a limb. My gut instinct is to say like 25, but I’m going to go out on a limb and say like 48. Okay, Tess you should guess since we don’t have any other guests today. Tess:  Well Jeff i wish you hadn’t given your little hint of it isn’t a world record. I think generally saw.com doesn’t outbound broker names of super low value. I wonder if there was only one  buyer . I know that for media options sometimes if there’s a specific buyer maybe you bought a domain for a different purpose and then a company develops with that same unique name. Maybe there’s some outreach. EssiacTea.com. I’m gonna go low um even though i don’t know why you’re bringing it up. I’m missing the psychology. Jeff:  I want to talk about a unique name. We have another name that we sold for the mid six figures and i think that’d be easy to talk about but i have this kind of this obscure one out of left field i thought it’d be more interesting to discuss. Tess:  okay I’m gonna say fifteen thousand dollars. Jeff:  you actually nailed it right on the nose. it was one of those we tried a couple places. um, this is a tea you drink if you supposedly have cancer and it helps cure it. but there’s absolutely zero proof that it does anything for anybody. so I found it to be you know and if you look at um spiced tea I think that’s owned by um the name find portfolio. and you look at some of the other sales that have occurred like organic tea and stuff that have sold for around that price or less. and it’s like wow you know so I thought that was just a good sale. um and it was a unique one because we don’t usually sell names like this um on a regular basis or even entertain trying to sell them. it’s not really that interesting to us but I thought you guys would find that one to be interesting. Tess:  so even though it doesn’t have a radio test people who have cancer and are really motivated looking at alternative unproven probably don’t work treatments, they’re gonna know this word they’re gonna know how to spell it. there’s probably some good search volume. So what made you agree to take it on and how many buyers did you approach? Jeff:  um this is what we do as a company is that when we take on up uh what we do is represent usually typically an entire portfolio. so people will come to us and say we have you know 500 we own 500 names which one do you want to take on? and that’s not really the strategy that we take. so what we would say is we want to work with you on all 500 of your names and then put our for-sale landers on those. and then as opportunities come in or we see names that pique our interests that are priced at a reasonable amount, then we’re going to do some outbound on those particular names right. so like if media options was a name as part of drew’s portfolio and we said wait there’s a lot of different media companies out there that you know perhaps would be willing to spend the hundreds of millions of dollars that domain is worth. you know we would then do some basic you know outbound campaigning and working on that. and let’s say he has like a few super gems that are really nice and we would do like press releases and additional so this isn’t one of those that commanded you know the whole marching band. but it was worth doing some work you know to get the word out and to let people know and somebody nibbled. now there’s a lot of different other names within this portfolio that we were doing a lot of other outbound for as well to add that extra value rather than just you know kind of sitting there and waiting on all the names. which we do sit and wait on a good number of names as well you know. but there are others that seem like it’s a competitive spot so the idea would be drew gets an inquiry on one of his names or we get an inquiry on their name. The first thing you do what everyone does is they google it so if you see that there’s a lot of different companies offering this product or service or it’s brandable or named that then it would behoove you to then start to go and say hey are you interested. Because now you’ve come across something of value right. rather than just working with that buyer and potentially selling it short right. Andrew:  you know i I’ve also actually recently changed my tune. but I’m beginning to change my tune across you know that sort of mindset um you know. we have a different strategy as you know but like  I’m willing to take on some smaller names when I think that they’re interesting or it’s an interesting area. because I think like you know Chris and i talk a lot all the time about advertising. I just don’t find advertising to be a very effective channel for a  domain broker . because like as a domain broker guess if you break it down your job is like you know 90 timing 10 you know work right. it’s like you gotta get you to know you gotta get the right name in front of the right person at the right time. and then you know the price matters but it’s less important than the timing. so um I feel like the type of marketing that’s actually effective uh is getting you know layups or smaller names even if it’s like all right. normally i’m not thinking about this in terms of commission is worth my time but it’s putting us in contact with more companies. especially if it’s an industry we want exposure in. and you know it’s just more conversations leads to more deals period. um in any type of sales right so more conversation more sales. so yeah I can look at a little bit like marketing on some of these smaller names. it’s like it’s just good marketing. just get you out there put your stake in the ground. Jeff:  I also think um me as a salesperson personally I like to have things going on and happening. you know if i did if i did one sale a year and made the same amount of money if I did 100. Andrew:  I’m sorry that’s the position you’re in man. yeah, right I wish I could help. Jeff:  but I’d rather be doing like averaging eight or 10 deals a month personally than doing 2 because you just get it just keeps you rocking and rolling. and like you know you’re feeling good. Andrew:  you’ve got to stay in a rhythm it’s all about staying in the rhythm. Tess:  I mean I respect the rocking and rolling and the rhythm. but on top of that, it’s the uh almost the muscle memory the practicing of overcoming objections. hearing what’s on the current market type. you know like google makes some tiny change there are all these new different objections. or maybe the political landscape is in turmoil and therefore there are some really interesting financial changes across the country. you know you want to know what’s happening each moment. so good for you that’s pretty cool. what was your asking price on it and why? Jeff:  Uh the asking price I believe was about 25 or 30 thousand dollars. it’s just one of those names like when I worked at you to for frank schilling it’s like you kind of just put some names into particular buckets and you just want to put a price on it. and whether it’s worth a little less or a little bit more you kind of just stick with that number. so it doesn’t blow away the buyer that you’re inquiring with. At the same time, it doesn’t sell it short right. so it leaves a little bit of breathing room in there for the negotiation. Tess:  nice good for you all right congrats. Essiac Tea. Don’t buy it – go see a doctor. Jeff:  well I mean my attitude would be if I was diagnosed with cancer and I saw this tea online that might help cure it. i mean even going through all the other stuff that unfortunately people have to go through I mean i’d probably be drinking a gallon of that a day. even if there’s a one-thousandth of a percent chance it’s gonna cure right. so yeah I’d be doing anything you know like jumping in a circle into if someone told me that works right. Tess:  yeah um make sense uh a good point. Drew, what’d you buy or sell lately? Andrew:  uh oh okay uh I’ll talk about a sale uh it was a name we owned, uh and it just sold. It was interesting because I didn’t necessarily know that I had this domain price. I had priced an inquiry that came in through the Uniregistry marketplace five years ago somehow that got stuck as a buy now price. and so somebody came along and clicked buy it now and after that and the name sold and the name is roso.com r-o-s-o roso.com. Jeff:  A restaurant Italian company bought it? Andrew:  I don’t know if there’s anything on it actually yet. Jeff:  this is going to be an uninformed decision. r-o-s-o. i would probably say uh to buy it now i’d probably say like uh 22 000. thirty-two thousand dollars. Andrew:  uh this game is hard when there’s only one participant. it’s more like ping pong if there’s only one participant. yeah uh so it was 38. which I thought was low, to be honest. I don’t hate that sale, but you know roso. repeating vowel very pronounceable nice little brand. I don’t know that’s anybody in that space and so it’s kind of a clean slate. Jeff:  I would think so but I mean with that pronunciation you usually have a double. so like Rosso or rossi yeah you know something like that. i mean i think it’s a good name. um, I wonder if it has a meaning. does that have any meaning in Spanish phonetically or anything? Andrew:  no it’s like some you know it’s it’s like a weird alternative form you know of the word red or pink. or something else in like a variety of different languages. but like you know it’s not like a primary form. Tess:  yeah yeah it’s not going to be used as a color but it connotes a color it has you know the repeating vowel Jeff:  you’re right you know r-o-s-s-o may be a misspell. Tess:  um it sounds like a restaurant a brand for just about anything. um what would you price it for today drew? Andrew:  not a ton more. i probably would have put it with a 75 000 ask and 50 000 low you know if i did it again. but you know it’s okay i you know i think four letter.coms are just like the holy grail. i think that you know they’re really the gold standard when it comes to brands. and so you know i i don’t know it’s just it’s getting harder and harder to find a four letter pronounceable whether it’s a word or not. said good clean 4 letter .com that’s easy to pronounce that just feels very cheap to me.]]></content:encoded></item>
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            <title><![CDATA[How To Make Money Buying and Selling Domain Names]]></title>
            <link>https://testsite.sbs/blog/en/articles/how-to-make-money-buying-and-selling-domain-names</link>
            <guid>https://testsite.sbs/blog/en/articles/how-to-make-money-buying-and-selling-domain-names</guid>
            <pubDate>Fri, 27 Nov 2020 00:00:00 GMT</pubDate>
            
            
            <category>Selling Strategies and Tips</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Buying-and-selling-domain.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[I came across a great article by BitRebels.com, “How To Make Money Buying And Selling Domain Names.” Being in the space, I have personally seen many of my colleagues, friends, and competitors make millions doing this.]]></description><content:encoded><![CDATA[I came across a great article by BitRebels.com, “How To Make Money Buying And Selling Domain Names.” Being in the space, I have personally seen many of my colleagues, friends, and competitors make millions doing this. Working at Uniregistry, and having the opportunity to manage and  broker domain names  directly out of Frank Schilling’s 365,000 domain name portfolio for seven years eclipsed over 100,000,000 USD in sales. Seeing that ungodly number of revenue, some people need to remember quite a few important things: #1: I mentioned before that the portfolio I represented had 365,000 names in it…Well, if he paid 8.25 a year in renewals per domain, that means $3,011,250 every year was spent on renewals come hell or high water. If I recall correctly, it was more than that. #2: Selling 100,000,000 in domains required a lot of hard work, not just from the domain owner but from an army of salespeople that I had the pleasure of managing. Believe me, it was no cakewalk. We worked our tales off! One domain at a time, with an average sale price of probably around 5k. Those salespeople needed to be paid! #3: You need a robust CRM to track all of your leads, sales, and statistics and a tech team to back that up. Talented developers like the ones we had were not cheap. #4: We also had our fair share of legal issues. An attorney was on retainer. We used him quite a bit! Almost daily! Not necessarily for legal threats, but contract negotiations, website terms and conditions etc., etc. #5: The best for last…Frank didn’t pay eight bucks a domain to build the 365,000 he spent on some names hundreds of thousands, and others, yes he did spend eight bucks on. Just like a stock, there are varying prices.   Building the portfolio took millions. Plus time. A lot of times..As in years! Sure  investing in domains  can be a lucrative investment. It is also extremely risky. Domains you pay thousands for could only be worth thousands to you and no one else. Being in this industry for over ten years, like I said before, I have seen people make millions, but I have also seen the opposite. If you have toiled, risked it all, and spent your hard-earned money building a portfolio then you might want to consider speaking to us over at Saw.com who have been in sales an average of over 20 years, have been in the domain industry on average close to ten, and have cleared hundreds of millions in transactions. It is time to maximize your value! We want to show you how we can do it. If you are just getting into the business, I would like to say welcome. I cannot imagine myself in any other industry. What keeps me interested is I get to learn about and talk about a different idea, business, organization, seller, buyer, entrepreneurs every day. Every domain has its own story. Its own history and the seller or buyer who comes with it do as well. I love hearing them and being part of that. I think this article is a great one to start with to learn the absolute basics. If you want to continue a little further down the domain rabbit hole, I suggest you go to  https://www.dnacademy.com/ .  Keep learning! As I said before, I think this article is a great place for you to start: https://bitrebels.com/business/how-make-money-buying-selling-domain-names/]]></content:encoded></item>
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            <title><![CDATA[Domain Buy Service White Paper]]></title>
            <link>https://testsite.sbs/blog/en/articles/domainbuyservice</link>
            <guid>https://testsite.sbs/blog/en/articles/domainbuyservice</guid>
            <pubDate>Tue, 24 Nov 2020 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/whitepaper.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar. Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar.]]></description><content:encoded><![CDATA[We have taken the time to put our Domain Buy Service into a formal white paper for our clients to review. This document is available on our domain buy service page, or you can click on the link below to download it or alternatively, you can read it in its raw form below: Download the whitepaper here: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. DOMAIN BUY SERVICE Here at Saw.com, we are proud to have a team with some of the best and brightest within the digital asset aftermarket. We are fortunate to be able to share our knowledge and domain industry best- practices for our tactics of buying domains and other digital asset acquisitions. Buying a website domain should be one of the aspects of an organization’s road to its digital strategy for its brand online. A short, easy-to-remember domain name that conveys a strong and credible brand message will help retain its customers while also helping position the company as a leader in its industry to attract potential new customers. There are a number of considerations that will determine the best path forward as you begin the acquisition process. A solid strategy is one that will help save your brand time and, ultimately, financial resources. When you work with our team of seasoned professionals to help define and administer your strategy by identifying the website domain you would like to purchase, and then executing the plan. If the domain is not currently registered, and it is available for registration, then acquiring the name is quite simple. A prospective buyer would simply need to register the domain with an ICANN accredited registrar. Most companies will understand this process if their top choice is available through this means. If the first choice is not readily available, working with a seasoned Domain Broker becomes increasingly essential. Having the right team to facilitate and execute the best path forward is critical in identifying the best targets. Researching current ownership of the website domain at this stage is paramount. This is where it is quite beneficial to hire a professional Domain Broker like Saw.com to help acquire the domain. Our brokers have access to proprietary historical data, tools, and resources to find current domain registrants for the assets critical to our clients. Defining the market value for the domain name or the digital asset will be an important next step. What is the value to the client/potential buyer? What is the opportunity cost/loss if the client does not acquire this asset? What are the viable and best alternatives? What is the timeline required for this to be completed? A strategy must be defined among clients and brokers. What is the value to the current registrant? Is the current registrant actively developing a business utilizing the domain asset online? Or, instead, are they utilizing the asset in a redirect to a different domain? These are all variables that need to be considered for our team to be successful on behalf of our clients. Without domain industry knowledge and expertise, prospective buyers can end up sabotaging their acquisition with uneducated offers and negotiation tactics. The result could be acquiring the domain for an unfair price or failing to acquire the domain at all. The professional domain brokers at Saw.com are skilled and trained in negotiating multi-million-dollar domain sales and have expertise in buying domains for fair prices and with confidentiality. Our team will handle all aspects of the transaction from strategy, negotiation of contract terms and conditions, domain transfer/registration with full security and privacy considerations. These services provide our clients with a comfort level to transact one of the most mission-critical purchases for their business. Whether  buying or selling a domain name , the value of anonymity cannot be underestimated. For our clients, remaining anonymous boosts negotiating ability as it removes any preconceived notions the seller may have about the buyer’s purchasing power. Also, without anonymity, public domain negotiations may provide tips to competitors about the buyer’s future business plans. When working with Saw.com for acquisition services, it is important that we all work under a mutually executed Service Purchase agreement and a Mutual Non-Disclosure Agreement. The Brokerage Agreement will lay out the terms and conditions of the service provided, including, but not limited to: The services the broker will provide The terms of payment The expiration of the agreement The domain names being targeted The exclusivity of the agreement The use of domain escrow The Mutual Non-Disclosure Agreement (MDNA) allows you to disclose your business’ long-term strategies and goals. Since these are typically highly confidential, it is important that every transaction has an MNDA in place to protect your business. ABOUT SAW.COM We founded Saw.com so that our team can help you with our expertise and knowledge. Our mission is to create a place where customers know what is happening when they buy or sell their website domains and what they are getting for their assets or money. Through domain brokerage, appraisal, and portfolio management services, we meet our high standards; we have helped entrepreneurs and businesses of every size get the impact they deserve. Please contact us at Sales@Saw.com or call +1 (781)281-9475]]></content:encoded></item>
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            <title><![CDATA[Saw.com Recommended On SAP!]]></title>
            <link>https://testsite.sbs/blog/en/articles/saw-com-recommended-on-sap</link>
            <guid>https://testsite.sbs/blog/en/articles/saw-com-recommended-on-sap</guid>
            <pubDate>Mon, 23 Nov 2020 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/SAP.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[SAP – yes, THE SAP, that according to the about us section, “Our cloud ERP solutions, powered by technologies like the Internet of Things, Big Data, and more, make a real impact on the world. SAP helps companies revolutionize everything from cancer treatments to flood prevention. ]]></description><content:encoded><![CDATA[SAP – yes, THE SAP, that according to the about us section, “Our cloud ERP solutions, powered by technologies like the Internet of Things, Big Data, and more, make a real impact on the world. SAP helps companies revolutionize everything from cancer treatments to flood prevention. We invest in research that can save lives, and we’re passionate about sustainability and social responsibility.” has a blog where they write about many different subjects their clients could benefit from. One of their writers wrote a wonderful piece titled: “What’s in a Domain Name? Is a Domain By Another Name Just as Sweet?” Seeing a company writing an article like this for their customer base is exciting. Again, it proves to the world just how important domains are, and the article proves that the perfect domain is paramount to your business. We in the domain community have been talking about this information for years, but in big business, we also say it has not yet. We always ask each other when these big brands will get it? When will they realize just how important the domain they have really is in the recipe of success. The author goes onto write about the eight most important criteria when choosing a domain: #1: Simple: easy to spell, easy to remember. #2: Recognizable: it can be associated with the product so strongly that it always will generate business. #3: Credible: the right domain with the right extension creates instant trust and credibility. #4: Branded: the right domain name matches the company brand. You do not want a domain that says one thing and your brand another. #5: Unique: if it stands out, it is memorable. If it sounds like all the others, then it will become confusing. #6: Catchy: if it isn’t catchy, it will cost you. If you cannot be memorable, what is the point? #7: Sharable: sharing your brand across social networks is just a part of business life these days. Without a good domain, it will not convert. #8: SEO-Friendly: Many companies just type a brand’s name into the search box. You want your name to be typed in there! I agree with every one of the criteria she mentions…I agree with SAP, suggesting that Saw.com is the  Domain Brokerage  to  purchase a premium domain name  from! Have a read of this great, enlightening article: https://blogs.sap.com/2020/11/17/whats-in-a-domain-name-is-a-domain-by-another-name-just-as-sweet If you would like to learn more about how you can find the perfect name that meets all of the above criteria, give us a shout! We love everything about domains, and we would love to talk to you: +1(781) 281-9475) or visit us @ https://sawbrokerdev.wpengine.com/buy]]></content:encoded></item>
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            <title><![CDATA[Saw.com Featured on Noobpreneur.com]]></title>
            <link>https://testsite.sbs/blog/en/articles/saw-com-featured-on-noobpreneur-com</link>
            <guid>https://testsite.sbs/blog/en/articles/saw-com-featured-on-noobpreneur-com</guid>
            <pubDate>Fri, 20 Nov 2020 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/noobpreneur.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Saw.com has been featured on a great business blog I think everyone should have a look at, Noobpreneur. This site covers a lot of the challenges all business owners face on a regular basis. I specifically really like the “Tips” section. The articles there hit close to home, and help me tackle some of the same obstacles Saw.com faces on a regular basis.]]></description><content:encoded><![CDATA[Saw.com has been featured on a great business blog I think everyone should have a look at, Noobpreneur. This site covers a lot of the challenges all business owners face on a regular basis. I specifically really like the “Tips” section. The articles there hit close to home, and help me tackle some of the same obstacles Saw.com faces on a regular basis. Have a read, it is a good one. In summary it is why a small business owner should use a  Domain Buy Service  over just trying to handle buying a domain by yourself. 10 Reasons Why Small Business Owners Should Use Domain Buy Service]]></content:encoded></item>
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            <title><![CDATA[AdultBlock Awareness Video]]></title>
            <link>https://testsite.sbs/blog/en/articles/adultblockawareness</link>
            <guid>https://testsite.sbs/blog/en/articles/adultblockawareness</guid>
            <pubDate>Thu, 19 Nov 2020 00:00:00 GMT</pubDate>
            
            
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Saw-Contact-Page-for-AdultBlock-2.jpg" length="0" type="image/jpg"/>
        <media:content url="https://www.youtube.com/embed/GvwbfTWVuQs" medium="video" width="1280" height="720">
      <media:player url="https://www.youtube.com/embed/GvwbfTWVuQs" />
      <media:title type="plain">AdultBlock Awareness Video</media:title>
      <media:description type="html"><![CDATA[If you are a member of the TMCH or were part of Sunrise B almost ten years ago, your organization might have been included in one of the tens of thousands of blocks that were issued to remove the opportunity to register your company’s .XXX domain name. In December of 2021, that block will expire.]]></media:description>
      <media:thumbnail url="https://storage.googleapis.com/saw_blog/Saw-Contact-Page-for-AdultBlock-2.jpg" />
      <media:rating scheme="urn:simple">nonadult</media:rating>
    </media:content>
<description><![CDATA[If you are a member of the TMCH or were part of Sunrise B almost ten years ago, your organization might have been included in one of the tens of thousands of blocks that were issued to remove the opportunity to register your company’s .XXX domain name. In December of 2021, that block will expire.]]></description><content:encoded><![CDATA[If you are a member of the TMCH or were part of Sunrise B almost ten years ago, your organization might have been included in one of the tens of thousands of blocks that were issued to remove the opportunity to register your company’s .XXX domain name. In December of 2021, that block will expire. Now is the time to renew it. If your company has never participated in blocking your brand’s .XXX domain name or let’s be honest that was ten years ago and you do not remember we would be happy to tell you if: #1: Are already  blocking . #2: If your organization qualifies. Over the ten years, this product has evolved to not just include .XXX, but .Porn, .Adult, and .Sex along with an unlimited number of variants for your labels. Want to learn more? Watch our video about  AdultBlock : Do not forget to ask about our Adult Block Plus 10yr Special for $4,999.00 Sales@Saw.com Call/Text +1(781) 281-9475 Transcript: Imagine for a moment that your brand name gets registered as a dotXXX domain name to be used as a pornographic website. Then, imagine your brand likeness being used for images and videos on that website, forever tarnishing your reputation. This scenario could be a very real possibility after December of 2021. That is when your trademark’s Sunrise B block of dotXXX registrations expires. The good news is that there is a new blocking service called Adultblock that will replace the original dotXXX blocks. Built using state of the art technology, it is the next generation blocking service. It will enable brand owners to block the registrations of their names and brands across all 4 adult-themed top-level domains: .xxx, .sex, .porn, and .adult. There are 2 versions of Adultblock – Adultblock and Adultblock+. Both products block labels across each adult-themed TLD in addition to blocking premium names and existing registered names as they become available. The standard option blocks one label for each trademark. Adultblock+ goes a step further, allowing you to block an unlimited number of labels from a single trademark term, making it the most cost-effective option available. And in addition to unlimited blocking from a single term, Adultblock+ also enables brand owners to block unlimited look-alike domain names that can be created using 137,994 different characters from 150 different scripts. That’s a lot of fraud prevention! After all, you need to be sure you’re comparing apples with apples! So who is eligible to purchase Adultblock and Adultblock+? Simple – any participant in the original .xxx Sunrise B program. Or anyone with a trademark validated by the trademark clearinghouse. If you’re not sure if you’re a participant in the original .xxx Sunrise B program, or if you don’t have a valid trademark clearing house filing, reach out to a Saw.com professional. We’ll check your Sunrise B status or work through the trademark clearinghouse registration and renewal process. Saw.com has a special promotion to ensure you get the right Adultblock product for your business needs. Through Saw.com, both AdultBlock and AdultBlock+ are available at reduced pricing, giving you peace-of-mind that your trademarks are protected. So, what are you waiting for? Don’t allow your blocks to expire and open the door for a third party to purchase them. Get security for your brand, and get AdultBlock protection today.]]></content:encoded></item>
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            <title><![CDATA[What Should I Name My Business?]]></title>
            <link>https://testsite.sbs/blog/en/articles/what-should-i-name-my-business</link>
            <guid>https://testsite.sbs/blog/en/articles/what-should-i-name-my-business</guid>
            <pubDate>Thu, 19 Nov 2020 00:00:00 GMT</pubDate>
            
            
            <category>Buying Guides &amp; Best Practices</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/company-domain-name.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Starting a business? One of the first things you need to do is decide on buying the right domain name for your business – which is no light decision. Your name can mean the difference between success and failure – the difference between becoming an industry leader or getting stuck in a sea of anonymity.]]></description><content:encoded><![CDATA[Starting a business? One of the first things you need to do is decide on  buying the right domain  name for your business – which is no light decision. Your name can mean the difference between success and failure – the difference between becoming an industry leader or getting stuck in a sea of anonymity. And to top things off, your business name will also go hand-in-hand with your domain name. All of the things that make a good business name also make a good domain name. This is why good domain names are typically already taken and carry a lot of monetary value. In this article, we’ll discuss the attributes that make a good business name, and transitively, a good domain name. What Makes a Good Business (And Domain) Name? In the domain world, just like in the real world, you get what you pay for. That’s why the attributes that make a good business name are also the attributes that make a domain name valuable. 1. Memorability Every good business name is memorable. It’s simple logic – the easier it is for people to customers to remember your name, the likelier they will be to return. Memorable names are  typically unique, short, easy to say, and catchy-sounding.  2. The Shorter the Better This is sort of a “chicken and the egg” situation with number one. If you have a shorter name, it will probably be easier to remember. In any case, if you’re deciding between two names, it’s usually better to pick the shorter one. 3. Relevance Depending on the industry, it is usually a good decision to include industry-relevant keywords. For example, if you are starting a coffee roastery business, you’d consider something like www.[uniquename]coffee.com. This way, potential customers will associate your business name with your product. When you are just starting out and don’t have name recognition yet, it’s a little risky not to include an industry-relevant keyword. Note that for certain industries, keyword relevance does not always ring true. In particular, if you look at the tech industry, most names are catchy single-word made-up names like Google, Bing, Twitter, etc. 4. Universality This one is dependent on your target customer base. If you’re going for a national or even international customer base, avoid region-specific terms. Now, you may say, “But what about  Kentucky Fried Chicken ? Or  Seattle’s Best Coffee ? Are those bad business names?” We’d say no. While you would have a point that these are successful national businesses using region-specific names, they are exceptions rather than the rule. The reason these companies got away with it is that Kentucky (or the South as a whole) is associated with tasty fried chicken, and Seattle is known for tasty coffee. The region-specific portion of the name is part of the selling point for these brands. So Which Type of Domain Name Should I Choose? Each of the above attributes affects the type of domain name you choose. And this will depend on the goals of your business, your industry, and your location. See below for a list of the domain types and who they’re best for. 1. Keyword Descriptive As discussed above, it’s beneficial for certain businesses to include descriptive keywords in their names. This communicates to potential customers the type of business. If you’re going for a descriptive name, you would pick out a unique brand name followed by an industry keyword or two. 2. Brandable Brandable names typically do not include any industry-specific keywords. They follow the memorability and “shorter-the-better” advice from above. The strategy with brandable domains is that potential customers will be intrigued by the name and tell others about your product or service, making your brand go “viral”. 3. Geographic Geographic names are limited to one region or country. Limitations can be both in the name itself and in the domain extension. For example, an electrical repair company in Essex, UK has the name  essexelectric.co.uk . This is a perfectly fine name if that company plans to remain in Essex. However, if they planned an expansion, it might benefit to remove Essex from the name. Summary This article should leave you with some things to chew on when considering a name for your business. As you might have taken away, a lot of these considerations depend on the needs specific to your business. But if you remember one thing from this article, it is this. Your name should be memorable. Memorability is fundamental to any good business name. To discuss your business name needs, please  contact us  for a free consultation.]]></content:encoded></item>
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            <title><![CDATA[Jeffrey Gabriel Featured on Forbes – “15 Ways To Find And Attract Investors Remotely”]]></title>
            <link>https://testsite.sbs/blog/en/articles/jeffrey-gabriel-featured-on-forbes-15-ways-to-find-and-attract-investors-remotely</link>
            <guid>https://testsite.sbs/blog/en/articles/jeffrey-gabriel-featured-on-forbes-15-ways-to-find-and-attract-investors-remotely</guid>
            <pubDate>Wed, 18 Nov 2020 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/attract-investors-1.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[A representative from Forbes asked me how what I would do to attract investors to Saw.com. Funny enough I have never raised money before, and for the record, Saw.com was funded by some well known VCs as my MasterCard and Visa. The day may come that we do raise some money, but at the moment we seem well funded and are growing at a strong organic pace.]]></description><content:encoded><![CDATA[A representative from Forbes asked me how what I would do to attract investors to Saw.com. Funny enough I have never raised money before, and for the record, Saw.com was funded by some well known VCs as my MasterCard and Visa. The day may come that we do raise some money, but at the moment we seem well funded and are growing at a strong organic pace. If or when I do hit the road and attempt to drum up investor money my suggestion would be to make a very short, to-the-point teaser deck. It would have a very easy to read and understand mission statement, explanation of the product, review of the industry, and basic plans/projections. I would then take it and send it off to a designer to really make it pop. Our mission statement would be:   To help entities that understand the role of digital assets in the 21st century every step of the way, from company naming and brand protection to domain selling. Here is the article along with fourteen other business people who give their ideas as well: https://www.forbes.com/sites/forbesbusinesscouncil/2020/11/12/15-ways-to-find-and-attract-investors-remotely/]]></content:encoded></item>
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            <title><![CDATA[Dinner.com and Takeout.com are on the Menu]]></title>
            <link>https://testsite.sbs/blog/en/articles/dinner-com-and-takeout-com-are-on-the-menu</link>
            <guid>https://testsite.sbs/blog/en/articles/dinner-com-and-takeout-com-are-on-the-menu</guid>
            <pubDate>Tue, 17 Nov 2020 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/dinnertakeout.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Saw.com is delighted to announce the exclusive listings for 2 of the finest Food Industry related domains to market, TakeOut.com, and Dinner.com. These relevant domains can assist with growth and brand-ability for companies in many different applicable food markets.]]></description><content:encoded><![CDATA[Saw.com is delighted to announce the exclusive listings for 2 of the finest Food Industry related domains to market,  TakeOut.com , and  Dinner.com . These relevant domains can assist with growth and brand-ability for companies in many different applicable food markets. With most of the world ordering food delivered to the home, whether it’s meal planning, food delivering, or ready-made meals, these domains have the influence and assertion within these industries. Make your company stand out from the crowd and capture the clientele needed to support this revolutionizing industry. This business sector looks to continue to grow in the coming months and continue through the years. Contact Brooke Hernandez at Saw.com for further details on how to  buy  these domains. For more information or to make an offer to purchase these domains contact: Brooke Hernandez brooke@saw.com +1-781-281-9475 x701 Here is the press release: https://www.einpresswire.com/article/530341921/saw-com-announces-dinner-com-and-takeout-com-are-now-on-the-menu-for-purchase]]></content:encoded></item>
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            <title><![CDATA[Phishing]]></title>
            <link>https://testsite.sbs/blog/en/articles/phishing</link>
            <guid>https://testsite.sbs/blog/en/articles/phishing</guid>
            <pubDate>Tue, 10 Nov 2020 00:00:00 GMT</pubDate>
            
            
            <category>Buying Guides &amp; Best Practices</category>
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Phishing-1.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Imagine for a moment that your target customer opens a marketing email from your company. A new product catches their eye in the email, and they click the link to your website. From there, they log in and provide their payment information to purchase the product from the email.]]></description><content:encoded><![CDATA[Imagine for a moment that your target customer opens a marketing email from your company. A new product catches their eye in the email, and they click the link to your website. From there, they log in and provide their payment information to purchase the product from the email. This all sounds great, right? You made a successful sale from a marketing email. The only problem? The email wasn&apos;t from your company. The link didn&apos;t direct them to your website. The customer provided their personal information to fraudsters who set up a spoof website masquerading as your business. This scenario describes a common phishing scheme.  Phishing  is the unlawful act of obtaining personal information, such as usernames, passwords, SSNs, or credit card details, by disguising oneself as a legitimate business or organization online. Phishing Techniques As hackers craft their skills, the number of phishing techniques is only ever-increasing: Link manipulation.  This is the most common phishing technique, whereby a hacker embeds a link in an email that appears to belong to a legitimate organization. In reality, the link is a deceitful look-alike that leads to a fake copy-cat version of the legitimate website. Anti-phishing filter evasion.  This is a more sophisticated technique than simple link manipulation – it usually involves image links instead of text links to make it more difficult for anti-phishing filters to detect. Covert link redirect.  This technique involves using the actual word-for-word text of the legitimate link but actually redirects to a fraudulent website. The hacker can actually use a real website and corrupt the site with a login popup to steal its login information. Behavioral engineering.  This technique involves using wording that users are known to trust as legitimate to get them to click on fraudulent links. For example, the scam website could be hidden behind a link to a salacious news story to get the reader&apos;s attention. Why We Should Worry No matter the phishing technique, one thing is for sure. You do not want your company or brand associated with any phishing attack. The first obvious reason is that you could lose millions if your company targets the attack. But a less obvious reason is the ramifications it may have on your brand&apos;s perception by your customers. What happens if you become known as the company that is easily hacked, the company that has poor cybersecurity, or the company that doesn&apos;t invest in itself? People would see you as unprofessional and illegitimate and potentially lose millions due to a tarnished reputation. From the customer&apos;s perspective, if they get scammed, they won&apos;t remember the hacker&apos;s name that stole their information. But they will remember they had their information stolen by trying to access YOUR website. That is why we should worry. Solution One solution among many as part of a larger brand protection strategy is the AdultBlock service.  AdultBlock and AdultBlock+ services  block any registrations of your trademarks under all four adult-themed TLDs: .xxx, .adult, .porn, and .sex. This service caters more to large trademark holders that are members of the Trademark Clearing House. We will touch on that another day! Another way would be to register your brand&apos;s common misspellings, like putting the www without the dot in between the www and the domain name. If your company uses commonly misspelled words, one would register and point those at the business. Scammers have gotten more sophisticated where they even will  register a domain  like BUSlNESS.com, where instead of the letter i, they register the L. For more information on our AdultBlock service and how we can fit into your brand protection strategy, contact come  visit us .]]></content:encoded></item>
        <item>
            <title><![CDATA[Saw.com Featured – CustomerThink.com – How to Choose a Winning Domain Name that Represents Your Brand]]></title>
            <link>https://testsite.sbs/blog/en/articles/saw-com-featured-customerthink-com-how-to-choose-a-winning-domain-name-that-represents-your-brand</link>
            <guid>https://testsite.sbs/blog/en/articles/saw-com-featured-customerthink-com-how-to-choose-a-winning-domain-name-that-represents-your-brand</guid>
            <pubDate>Mon, 09 Nov 2020 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/customer-think.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[CustomerThink.com (CT), which I think is a wonderful resource for all things business, wrote an article about choosing a winning domain name. In that very article, it featured us, Saw.com. CT did not just touch on a few ideas but gave much great advice and explained each part.]]></description><content:encoded><![CDATA[CustomerThink.com (CT), which I think is a wonderful resource for all things business, wrote an article about choosing a winning domain name. In that very article, it featured us, Saw.com. CT did not just touch on a few ideas but gave much great advice and explained each part. It kicks off with the apparent explaining what a domain is and why it is crucial to a business (here are the top 4 IMOP): #1: Makes an excellent first impression. 
 #2: Increases brand awareness and recognition by having a matching domain to your company name. 
 #3: Makes a business memorable…Let us repeat this one! 
 #4: Makes a business memorable! Then they suggest that you should do your best to secure the.COM. I agree with this, but not as much as I did before. .COM is still king, and it will be king for a very long time. Not every business needs to have their URLs included in national advertising campaigns and featured on the radio. You are still paddling against the tide if you are buying a web domain name that is anything but a .COM. Let’s face it; we are creatures of habit, which everyone is used to. Try for the .COM first. Try and get the best possible one. Many sellers these days offer payment plans. A great name at affordable terms is possible, but if that is out of reach .NET, and or a strong descriptive GTLD, could be used. CT then touches on  Domain Brand Protection , where they suggest registering many of the other extensions that surround the domain you purchase. I also suggest if you purchase a domain that could have common spelling errors register those as well. Then forward them to your business. Catch all those confused would-be shoppers and make sure they are going to the right place! 
 From there, they really drive it home by reinforcing the absolute most essential rules when deciding on your business domain name: Keep it short, memorable, easy to spell…Do it right the first time. Buy a domain name/business name you can be proud of when you hand someone that business card or tell them whom you work for. If you have any questions or want to talk more, we are  available! Or call: +1(781) 281-9475 How to Choose a Winning Domain Name that Represents Your Brand]]></content:encoded></item>
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            <title><![CDATA[New Forbes Article – Should I Use a Domain Buy Service?]]></title>
            <link>https://testsite.sbs/blog/en/articles/new-forbes-article-should-i-use-a-domain-buy-service</link>
            <guid>https://testsite.sbs/blog/en/articles/new-forbes-article-should-i-use-a-domain-buy-service</guid>
            <pubDate>Wed, 04 Nov 2020 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Domain-buy-service.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[This article goes over when you should consider working with an experienced Domain Broker when buying a web domain name. They should help discuss all of the things you need to look out for and help you understand the entire process just like an experienced realtor does when someone is buying a home. ]]></description><content:encoded><![CDATA[This article goes over when you should consider working with an experienced Domain Broker when  buying a web domain name . They should help discuss all of the things you need to look out for and help you understand the entire process just like an experienced realtor does when someone is buying a home. Additionally, many experienced brokers like Saw.com have the industry connections to potentially get you a lower-than- advertised price, including their commission. Give us a call or  contact us  for your own complimentary consultation, but give this article a read before you do!  +1(781) 281-9475 https://www.forbes.com/sites/forbesbusinesscouncil/2020/11/04/deciding-on-and-employing-a-domain-buy-service/]]></content:encoded></item>
        <item>
            <title><![CDATA[Saw.com Featured on DomainInvesting.com – Listing Domain Names for Sale on Brand Marketplaces]]></title>
            <link>https://testsite.sbs/blog/en/articles/saw-com-featured-on-domaininvesting-com-listing-domain-names-for-sale-on-brand-marketplaces</link>
            <guid>https://testsite.sbs/blog/en/articles/saw-com-featured-on-domaininvesting-com-listing-domain-names-for-sale-on-brand-marketplaces</guid>
            <pubDate>Tue, 03 Nov 2020 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/blog-images-domain-investing.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[DomainInvesting.com posted a great and informative story about some of the brand-related brokerages and marketplaces that have sprung up in the last few years. Saw.com is one of those mentioned. The article also touches on how domains are more associated with a business name idea than just domain names.]]></description><content:encoded><![CDATA[DomainInvesting.com posted a great and informative story about some of the brand-related  brokerages  and marketplaces that have sprung up in the last few years.  Saw.com  is one of those mentioned. The article also touches on how domains are more associated with a business name idea than just domain names. Being in the domain industry, it is a breath of fresh air to see. Many companies have decided on a business name only to think of the domain name at a much later date, rather than finding a premium domain name for their business and building a plan around one. This only proves how companies/individuals/brands are beginning to really understand domain names’ value. Great article, Elliot! Thank you for thinking of us! XO – Saw.com!]]></content:encoded></item>
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            <title><![CDATA[Adult-Themed TLDs and Their Potential Risk To Your Brand]]></title>
            <link>https://testsite.sbs/blog/en/articles/adult-themed-tlds-and-their-potential-risk-to-your-brand</link>
            <guid>https://testsite.sbs/blog/en/articles/adult-themed-tlds-and-their-potential-risk-to-your-brand</guid>
            <pubDate>Mon, 02 Nov 2020 00:00:00 GMT</pubDate>
            
            
            <category>Buying Guides &amp; Best Practices</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/TLD-1.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Imagine you own a clothing company that you operate online with the domain newdigs.com. Now imagine that the domain newdigs.xxx was recently registered as a TLD. Due to the potential risk of being associated with an adult-themed website, you decide to open a UDRP case against the registrant of the new domain. You win the case, and the registrant is forced to give up the domain]]></description><content:encoded><![CDATA[Imagine you own a clothing company that you operate online with the domain newdigs.com. Now imagine that the domain newdigs.xxx was recently registered as a TLD. Due to the potential risk of being associated with an adult-themed website, you decide to open a  UDRP  case against the registrant of the new domain. You win the case, and the registrant is forced to give up the domain. This may seem like an acceptable outcome at first glance. You won the case – so no harm, no foul, right? Not quite. You spent valuable time and resources on a case that you shouldn’t have had to fight in the first place. To avoid this situation, there are a few options you can take. The first is to defensively register your brand across TLDs that can potentially damage your brand. Unfortunately, the list of TLDs is constantly growing, so this strategy would become cumbersome and costly faster than you can say “defensive registration.” Fortunately, there is an alternative solution to defensive registrations and UDRPs that is much easier and more cost-effective. The solution comes in the form of an automatic domain-blocking service called AdultBlock. It works by proactively blocking registrations of any trademark-infringing domain under the four adult-themed TLDs (dotXXX, dotPORN, dotADULT, and dotSEX). Origins of AdultBlock  When the dotXXX TLD launched in 2011, brands worried about the potential for brand association on an adult-themed TLD. To fill this need, ICM Registry launched the Sunrise B Block, which provided blocking protection to brand holders for the dotXXX TLD for a ten-year period. Over the past nine years, Sunrise B has protected approximately 70,000 registered trademarks. With extremely low infringement rates, Sunrise B has demonstrated the power of proactive blocking. Out With Sunrise B, In With AdultBlock In 2021, Sunrise B will expire and be replaced by AdultBlock. Current Sunrise B holders can transfer their trademarks to AdultBlock before the Sunrise period ends, ensuring they retain uninterrupted domain blocking service. Additionally, AdultBlock will protect domains from dotSEX, dotPORN, and dotADULT registrations in as well as the dotXXX TLD. Why AdultBlock? As shown in the scenario above, UDRPs and defensive registrations can be time-consuming and costly.  AdultBlock  will proactively “future-proof” your domains immediately, requiring no effort on your end. For any brand holder, AdultBlock protects against any potential brand damage in a way that is efficient and cost-effective. Further, the adult industry is constantly growing online, more popular than ever. 3 of the top 20 websites in 2019 were adult-themed, combining for 6.5 billion visits. The adult entertainment industry is huge and sophisticated. Its technicians are skilled in diverting traffic to their websites. One way they do this is through domain registrations of popular trademarks. For more information on AdultBlock, visit our AdultBlock page  here . Or email Paul Thomson at Paul@Saw.com.]]></content:encoded></item>
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            <title><![CDATA[Companies That Bought Premium Domains]]></title>
            <link>https://testsite.sbs/blog/en/articles/companies-that-bought-premium-domains</link>
            <guid>https://testsite.sbs/blog/en/articles/companies-that-bought-premium-domains</guid>
            <pubDate>Wed, 21 Oct 2020 00:00:00 GMT</pubDate>
            
            
            <category>Buying Guides &amp; Best Practices</category>
            <category>Selling Strategies and Tips</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Companies-Using-Premium-Domains-as-Redirects-1.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[If you think about it many of the brands we have come to love are directly associated with the products they offer. When you think of Rootbeer people think of A&amp;W. They own Rootbeer.com. Clausen (Kraft) owns Pickels and Fidelity Investments’ owns Retire.com. ]]></description><content:encoded><![CDATA[Did you know that many of the household company brands that you and I know have purchased generic webdomains? Why do they own them you might think? Many reasons and they make total sense. If you think about it many of the brands we have come to love are directly associated with the products they offer. When you think of Rootbeer people think of A&amp;W. They own Rootbeer.com. Clausen (Kraft) owns Pickels and Fidelity Investments’ owns Retire.com. The list goes on and on. To associate yourself directly with the goods or services you are offering creates an almost unfair competitive advantage. Owning the domain immediately associates any organization, company, or brand with being an immediate leader in that particular space. These companies owning these names continue to support the leadership of the space they are in, but it also keeps new competitors out. See below for a list of companies using premium domains. Check them out yourself! Some companies like Microsoft own tens of thousands of domains for many products, services, brand protection,, or future plans! 1800 Contacts Contacts.com / EyeCare.com / Glasses.com A&amp;E History.com A&amp;W RootBeer.com American Express Open.com / Serve.com AOL Advertising.com / Flipper.com / Games.com / Love.com / Seed.com / When.com Apple Airport.com / Apple.com / Carbon.com / Newton.com / Next.com Bank of America Loans.com Barnes and Noble Book.com / Books.com Bass Pro Shops Archery.com / Ducks.com / Hunting.com / Tackle.com Billy’s Stone Crab Restaurant Crabs.com Brown Shoe Company Shoes.com Burlington Coat Factory Coat.com Calvin Klein Underwear.com CBS Download.com / News.com / Radio.com / TV.com Citi Bank Finance.com / Mortgage.com / StudentLoan.com Clorox Bleach.com / Grease.com Del Monte Fruits.com Discount Tire Tires.com Disney Family.com / Kid.com / Video.com Dreyer’s IceCream.com Fandango Movie.com / Movies.com Fidelity 401K.com / Retire.com Firmenich Flavor.com Foxy Vegetables.com Fruit of the Loom Fruit.com Hidden Valley Salad.com Honda Motorcycles.com / Scooters.com Hulett Environmental Services Bugs.com Intel Chips.com / Netbook.com / PC.com Intuit Apps.com / Banking.com / Payroll.com J&amp;J Baby.com / Cancer.com / Cholesterol.com / Obesity.com Kay Jewelers Gold.com Knorr Sauce.com Kraft Dessert.com / Dinners.com / Pickles.com / Saladdressing.com Lending Tree RE.com / Tree.com L’oreal Hair.com Logo.com Face.com Miami Heat Heat.com Mattress Firm Sleep.com Men’s Wearhouse Tux.com Microsoft Docs.com / Office.com / Start.com Monster Jobs.com National Pen Pens.com Nestle Meals.com NW Mutual LifeInsurance.com Office Depot OfficeSupplies.com Orbitz Trip.com OTIS Elevator.com / Escalator.com / Lift.com Pantene Conditioner.com P&amp;G Clean.com / Conditioner.com / Dentures.com / Laundry.com / Nails.com / Toothpaste.com PetSmart DogFood.com / Dogs.com / Pet.com / Pets.com Pfizer Arthritis.com Quaker Snacks.com Rakuten Play.com Rocky Mountain Bicycles Bikes.com Roto Rooter Plumber.com Sales Force Data.com / Desk.com / Do.com / Social.com / Work.com Sanofi-Aventis Allergy.com / Stroke.com Scripps Food.com Select Comfort Beds.com Shari’s Berries Berries.com / Berry.com Sherwin Williams Painting.com Sunglass Hut Shades.com TextNow Touch.com TIME Money.com / Health.com Toys R US Toys.com Transworld Skateboarding Skateboarding.com Travelocity Reservations.com / Vacations.com VIACOM Film.com The Weather Channel Weather.com Winchester Ammunition.com XEROX ColorPrinters.com / Documents.com Zappos Clothes.com Zildjian Cymbals.com Want a seat at the table to be a leader in your space?  Contact us  for a free consultation to discuss how you can!]]></content:encoded></item>
        <item>
            <title><![CDATA[Why Purchasing a Premium.com is a No-Brainer]]></title>
            <link>https://testsite.sbs/blog/en/articles/why-purchasing-a-premium-com-is-a-no-brainer</link>
            <guid>https://testsite.sbs/blog/en/articles/why-purchasing-a-premium-com-is-a-no-brainer</guid>
            <pubDate>Tue, 20 Oct 2020 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Why-Purchasing-a-Premium-Com-is-a-No-Brainer-1.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Category-defining. Generic. One-word. Exact-match. These are all ways to describe premium domains. A great example is cars.com. It defines the category (automobiles), it’s as generic as can be, it’s one word, and it’s an exact match for the service the website offers (selling cars).]]></description><content:encoded><![CDATA[Category-defining. Generic. One-word. Exact-match. These are all ways to describe premium domains. A great example is cars.com. It defines the category (automobiles), it’s as generic as can be, it’s one word, and it’s an exact match for the service the website offers (selling cars). Premium domains are perfect if your brand name matches your domain exactly, like cars.com, but every company stands to benefit from a premium domain. Many companies acquire premium domains to rebrand, defend their brand, or launch new marketing efforts. For example, Cnet owns computers.com ; ToysRUs owns  toys.com ; Sleep Number owns  beds.com , and so on. Why Are Companies Grabbing Up Premium, One-Word Domains? Premium domains perform quite well in search engines because it’s intuitive. Think about it… If you wanted to buy nuts, for instance, you might search nuts into Google. Guess what the first result would be?  Nuts.com . In addition to being easier to find, a one-word, premium domain lends itself to trust, legitimacy, and credibility. Wouldn’t you rather visit  Realtor.com  than wesellhouses4cheap.com? Here is a list of additional benefits of owning a premium domain: Paves the opportunity for you to establish dominance in the market. Think Kleenex for tissues. Makes  branding  more effective and simpler Allows for more opportunity for growth, nationally as well as internationally Serves as an investment in the future of the company – even if the branding doesn’t work out, the premium domain will increase in value over time More intuitive for search Better suited for SEO Easy to spell and remember, and pass the  “radio test”  with ease  Making the decision to purchase a premium domain is a one-time purchase that provides value to your business for a lifetime. It will build the trust and credibility of your company, while drastically reducing marketing costs over time. That’s why we say it’s a no-brainer. How Can You Start Thinking About Your Domain Strategy?  If you don’t start thinking about this, your competitors might beat you to the punch, leaving you in the dust. An ultra-premium domain could be the difference between success and failure. Want to learn more about what a premium domain can do for you? Contact us to discuss a free  domain acquisition consultation.]]></content:encoded></item>
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            <title><![CDATA[9 Reasons Why Buying A Great Domain Name Matters]]></title>
            <link>https://testsite.sbs/blog/en/articles/9-reasons-why-buying-a-great-domain-name-matters</link>
            <guid>https://testsite.sbs/blog/en/articles/9-reasons-why-buying-a-great-domain-name-matters</guid>
            <pubDate>Thu, 15 Oct 2020 00:00:00 GMT</pubDate>
            
            
            <category>Buying Guides &amp; Best Practices</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/9-Reasons.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Imagine you’ve decided to launch a website. You’ve come up with a killer brand name, and you’re all ready to go. You visit a domain marketplace and search for your brand – but there’s bad news. The exact-match dotCOM domain for your brand is already registered by somebody else.]]></description><content:encoded><![CDATA[ Imagine you&apos;ve decided to launch a website. You&apos;ve come up with a killer brand name, and you&apos;re all ready to go. You visit a domain marketplace and search for your brand – but there&apos;s bad news. The exact-match dotCOM domain for your brand is already registered by somebody else.     At this moment, you might think to yourself, “No, biggie. I&apos;ll just add a hyphen or an extra word to my domain name. Or maybe I&apos;ll use an alternate gTLD.” Not so fast – this is a trap that many new businesses fall into, and it could have a negative impact on your ability to reach your customers.     In this article, we will explain the benefits of purchasing a premium domain for your business.    Brand Reputation      A website with a premium domain name does a lot of heavy lifting for establishing a reputable brand. Why is this? For starters, internet  users have been conditioned to type in a brand name followed by “.com” when searching for a website.  If a potential customer sees that you&apos;re using a .biz or a .net, they might question your brand&apos;s legitimacy. A premium domain name can assist your company in preserving its brand integrity.    Physical Branding      As discussed in previous posts, most of the ideas regarding premium domain branding translate from the online world to the brick and mortar world. People are constantly being inundated with advertisements, and it&apos;s more important than ever to  stand out from the crowd . This is true for both online and offline applications.     If you were to make a print or billboard ad buy, you would sure as fire want your name to stick in peoples minds. You want your customers to recall the site to go to without searching on Google and god forbid have your competitors&apos; site show up first. By having your customer remember your brand and domain, you can transition them from your advertisements to your online location.    Domain Rarity      Premium domains are a limited commodity, and thus, extremely valuable. And customers know. Along with reason #1, when customers see a premium domain, they conclude that it must be a trusted, high-quality brand if its website is a premium domain.     Think of it this way – if you are walking down Main Street, you will probably trust the restaurants and shops on that street. This is because you know that they can afford to pay the higher rent than, say, the dimly lit street a few blocks down the way.    Catchiness      Shorter domains are typically catchier, easier to remember, and easier to spell. These attributes mean that the domain is more likely to cast a wider net to reach and preserve customers. And as customers talk about your website and name, you will also get more and more traffic and repeat visits.     Here is another restaurant example. Imagine you just had the meal of your life at a new ramen place downtown called Japanese Kitchen Serving Exquisite Noodles and Sushi. You have to tell everyone you know, so you say, “Hey, there&apos;s a great new Ramen place downtown.” When your friend asks what it&apos;s called, you pause and realize you don&apos;t remember the restaurant&apos;s name. Now your friends might not end up trying it out – a shame because those noodles were so tasty.    Social Media Shareability      We all know social media is important for any business. Websites are much easier to share online when the names are shorter and more memorable. A shorter, exact-match domain will also make it easier to coordinate your name across all of your social media accounts.    Networkability       Premium domains  not only attract potential customers – but they also attract potential business partnerships. Other business owners will be drawn to work with businesses that seem legitimate. A short, memorable, premium domain provides instant credibility and legitimacy in any industry.     Business partnerships, including ad buys, collaborations, testimonials, etc., can be essential for new businesses to get the exposure they need to get up and running.    Search Engine Optimization (SEO)      Search engines have become ubiquitous with the internet. Many users type brand names into the search bar instead of the old-fashioned method of typing the exact domain with the extension into the URL bar. This makes it more important than ever to make sure your domain is  optimized for search engines . Put simply, the higher your website ranks on search engines, the more internet traffic you&apos;ll get.     Premium domains, especially keyword domains, are better for SEO. This goes hand in hand with co-citations.    References      The more reputable your domain, the more mentions, and citations it will receive from other websites. And the more links you get, the better your SEO will be. So if you start out with a premium domain, you&apos;ll get a massive head start towards brand reputability (and hopefully, those important mentions).    Direct Traffic      Although search engines are being used more and more, many users still directly type in domain names into the URL bar. This is especially true when the user has the domain memorized by heart. Think of names like amazon.com, nike.com, twitter.com. These premium domains are so memorable that users can bypass the search engine with ease. You want your clients to bypass having to search your company and be able to go straight to the front door.    Concluding Thoughts      Many new business owners are turned away by the price or effort it takes to acquire a premium domain. However, as this article has shown, there are various  potential benefits to having a premium domain . This is why they are so valuable and sought after – they bring results. ]]></content:encoded></item>
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            <title><![CDATA[October is National Cyber Security Awareness Month]]></title>
            <link>https://testsite.sbs/blog/en/articles/october-is-national-cyber-security-awareness-month</link>
            <guid>https://testsite.sbs/blog/en/articles/october-is-national-cyber-security-awareness-month</guid>
            <pubDate>Wed, 14 Oct 2020 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/awareness-month-1.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Now is the perfect time to brush up on keeping yourself and your information safe online. Each year, cybercriminals come up with new ways to defraud individuals and businesses alike on the Internet. Any information that you provide on the Internet, whether it’s on Facebook or through your banking institution, is at risk.]]></description><content:encoded><![CDATA[Now is the perfect time to brush up on keeping yourself and your information safe online. Each year, cybercriminals come up with new ways to defraud individuals and businesses alike on the Internet. Any information that you provide on the Internet, whether it’s on Facebook or through your banking institution, is at risk. It can be overwhelming to keep up with all of the ways that you are at risk, especially if you’ve been a victim of cybercrime in the past. But if we can understand the most common types of cybercrime and the type of information they target, we can be more prepared in keeping ourselves safe. So, to spread awareness for cybersecurity in the month of October, here are the five most common types of cyber threats and some ways you can protect yourself against them. 1. Malware MALicious softWARE is one of the most common cybercrime schemes. Malware is constantly evolving, and there are many different ways cybercriminals can attack your computer or device via malware. From Trojans to worms, spyware, to ransomware, malware is one of the most effective tools that criminals have at their disposal to steal your personal information. For example, one type of malware involves the ability to spy on your keystrokes in order to steal your username and password information. The good news is that there are plenty of effective anti-virus services on the market which neutralize most malware attacks. Just make sure to keep any anti-virus software you have active and up-to-date on all of your devices. 2. Phishing Phishing involves cybercriminals using email or other electronic communications to solicit personal information (passwords, account numbers, etc.) from a business or individual by posing as a legitimate organization. Many times, this takes the form of the criminal posing as an individual’s banking institution to get access to their checking account or credit card information. The best way to protect yourself against this type of attack is to use extreme caution when opening emails and clicking on email links. If an email appears “phishy,” don’t open it; if you do open it, definitely don’t click any links. The link could take you to a form to provide personal information, and it could even install malware onto your device. To be better safe than sorry, always verify the sender of your emails if they seem unusual. Even if it is your friend or coworker, give them a call or text to make sure it was them. 3. Identity Theft Identity theft has been on the rise for the past twenty or so years due to the rise of computer networks and digital data sharing. Our personal information is less private than ever and ripe for picking by cybercriminals. Your info can be stolen through phishing attacks and malware attacks, and more recently, through dark web purchases. Having your identity stolen can have many long-term negative effects on your financial stability, credit score, etc. The best way to protect yourself against identity theft is to monitor your credit reports regularly. You should also enroll in texting or email notification from your banking institutions to confirm any suspicious transactions. Also, use a password manager and change your passwords on a regular basis. The worst thing to do is to use the same password for multiple accounts (cybercriminals love this behavior). 4. Debit and Credit Card Fraud This type of fraud is similar to identity theft, except it typically involves just your card information and not your full identity. However, it is still a huge inconvenience to have to start a claim with your bank, cancel your card and order a new one. Also, with the rise in online shopping, debit and credit card fraud is seen as an increasingly attractive scheme for cybercriminals. Follow the same advice for identity theft to protect yourself from this type of fraud. 5. Credential Breaches Username and password breaches typically occur from either malware attacks, phishing attacks, or large company data breaches. But the common theme is that the criminal gains access to your credentials, and can then do God-knows-what once they’re in your account. The best way to protect yourself against this threat is to use a different password for every one of your accounts. That sounds insane, right? Nobody can remember that many passwords. But luckily, there are many password manager services on the market that make it easy to manage all of your passwords. Also, try to use a different password for all of your most private accounts, like your banking accounts. Cybersecurity in the Domain World While these suggestions are all geared to the individual, businesses can also use similar safeguards on a wide scale. Specifically, when we think about phishing attacks, a lot of them are done using look-alike “spoof” domain names to pose as real, legitimate websites. What if you operated a business on the domain Llama.com? It would be smart to consider purchasing and or registering the domain LIama.com. Did you notice the capital i? What if your business was like Paypal or handled sensitive information? What if a scammer purchased the domain and started messaging customers? According to WebRoot, there is an average of 1.5M phishing sites created monthly! There are other additional products that instead of just a company registering just one domain they can block entire segments of domains. Those services are called blocking products.  AdultBlock+ and Domain Name Blocking Services ,  offered through domain registrars and some domain brokerages offer protection against this type of cyber threat. Specifically, AdultBlock blocks all registrations of trademarked domains across the adult-themed gTLDs, .xxx, .sex, .porn, and .adult. Imagine being a household brand and someone launches a satirical adult oriented website using the company’s brand? Adult searches on the Internet make up more searches than Netflix, Google, and Amazon combined. The risk of being associated with an adult-themed scam is increasing, and not something most companies would want for their brand reputation. For very short money buying “Domain Insurance” that protects a companies brand, and reputation is worth the peace of mind. For more information on AdultBlock, or Domain Name Blocking Services  contact us.]]></content:encoded></item>
        <item>
            <title><![CDATA[Saw.com Video – Comparable Sales]]></title>
            <link>https://testsite.sbs/blog/en/articles/saw-video-comparable-sales</link>
            <guid>https://testsite.sbs/blog/en/articles/saw-video-comparable-sales</guid>
            <pubDate>Mon, 12 Oct 2020 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Comparable-sales-1.jpg" length="0" type="image/jpg"/>
        <media:content url="https://www.youtube.com/embed/R5Rh0H1ENDU" medium="video" width="1280" height="720">
      <media:player url="https://www.youtube.com/embed/R5Rh0H1ENDU" />
      <media:title type="plain">Saw.com Video – Comparable Sales</media:title>
      <media:description type="html"><![CDATA[Watch CEO and co-founder Jeff Gabriel discuss domain appraisals in a new Saw.com video! He explains how we can use past comparable sales to inform a domain’s appraisal.]]></media:description>
      <media:thumbnail url="https://storage.googleapis.com/saw_blog/Comparable-sales-1.jpg" />
      <media:rating scheme="urn:simple">nonadult</media:rating>
    </media:content>
<description><![CDATA[Watch CEO and co-founder Jeff Gabriel discuss domain appraisals in a new Saw.com video! He explains how we can use past comparable sales to inform a domain’s appraisal.]]></description><content:encoded><![CDATA[Watch CEO and co-founder Jeff Gabriel discuss domain  appraisals  in a new  Saw.com  video! He explains how we can use past comparable sales to inform a domain’s appraisal. Transcript One of the most absolute most important parts of the appraisal process is looking at comparable past sales that have happened in the market within a reasonable amount of time of the sale taking place. So, looking at sales that happened in 2003 usually isn’t very relevant. One of the things that you have to think about is that you can’t just take the term that your domain name or anyone’s domain name falls into for that matter, and search that term. And then [assume that] anything that that term falls into is now a legitimate comparable sale.  That is not the case, so I’ll give you an example. If I was selling homeowners insurance or  homeinsurance.com  or  healthinsurance.com,  finding  bestinsurance.com  that sold for eight hundred dollars is not a comparable sale to any of the three or any of the two domains that I just mentioned. Each of those domains that I mentioned is category-defining domains and should be compared to other domains that lead their industries. Here’s an easier example for me to talk to you about; Pizza.com. Pizza is something that everybody loves to eat. When you say the word “pizza,” a lot of people smile and say, “When are we gonna get it?” Okay, but if you say Jimmy’s pizza, that is not a relevant comparable sale.  If that sold for say five thousand dollars, that is not a relevant comparable sale to the term Pizza.com, which sold a few years ago for a few million dollars.  Not comparable. If you’d like to learn more about  appraising  domain names or anything about domain names, you can go to  SAW.com. If you are interested in purchasing any domain name please contact us for a free consultation: https://sawbrokerdev.wpengine.com/buy  or call: +1(781) 281-9475 If you are interested in selling a premium domain name or have a portfolio of domains you would like represented for sale please contact us:  https://sawbrokerdev.wpengine.com/sell  or call +1(781) 281-9475]]></content:encoded></item>
        <item>
            <title><![CDATA[“Wait, What Was That Site Again?”]]></title>
            <link>https://testsite.sbs/blog/en/articles/wait-what-was-that-site-again</link>
            <guid>https://testsite.sbs/blog/en/articles/wait-what-was-that-site-again</guid>
            <pubDate>Wed, 07 Oct 2020 00:00:00 GMT</pubDate>
            
            
            <category>Buying Guides &amp; Best Practices</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Wait-What-was-That-Site-Again.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[As a Domain Broker, I get told regularly that “domain names don’t matter. It’s all about Google these days”. This is usually said by someone in the market for a domain but doesn’t feel like paying more than $50 for it. One of the most important parts of my job is education – ensuring the potential buyer is aware of the metrics involved in valuing a domain name and why those metrics are important. ]]></description><content:encoded><![CDATA[As a Domain Broker, I get told regularly that “domain names don’t matter. It’s all about Google these days”. This is usually said by someone in the market for a domain but doesn’t feel like paying more than $50 for it. One of the most important parts of my job is education – ensuring the potential buyer is aware of the metrics involved in  valuing a domain name  and why those metrics are important. It’s about getting them to understand the value of a memorable domain for their business. But alas, some simply don’t want to know and we respectfully end our discussions. Let me tell you a story from my personal experience that highlights the importance of having a memorable domain name. From Jamaica to The UK I have been very fortunate to live and work in some amazing places in the world. As a Jamaican, most of the places I’ve called home have been warm and sunny. But having an English wife, I knew the day would come when we would move to the UK. That day came last summer when after 8 years in the Cayman Islands, my wife and I moved across the Atlantic to be closer to her family and to broaden our kids’ horizons. One of the more interesting parts of settling into life in the UK was having to get a driver’s license (unfortunately, my driver’s licenses from Jamaica, the Turks and Caicos Islands, and the Cayman Islands were not convertible to a UK license). Gearing Up For The Driver’s Test Taking a driver’s test after 25 years of driving was a daunting but necessary task. So, I started researching what was required. First, I had to take a theory test comprised of multiple-choice questions and a hazard perception simulation. Second, I had to pass the practical driving test. To prepare me for the theory test, I wanted to brush up on the questions that would be asked. I looked for a site to help me and I easily found one through a popular discount site, so I signed up. I tested out the site, but since I couldn’t take the test until I had been resident for 6 months, I put it aside until closer to the time I could take the test. “Wait, What Was the Name of That Website?” Here is where my issue began. When it came time to practice for the test, I couldn’t remember the company or the site name. I tried Googling it, but all the results looked the same. They all contained the same three or four keywords in different orders, passyourtheorytest, theorytestpass, and passtheorytestand all jumbled together. I couldn’t find the site without going to my email to find the confirmation from months previous, and even then I had to type keywords to bring it up. Bottom Line In the end, I was able to find the company through my email confirmation. I was able to study and pass my test, and the product was decent. However, the customer experience was terrible because I had to waste my time and jump through hoops to find their website. And most importantly, if I wanted to recommend them to someone else who was in a similar situation, I couldn’t. Not because their product is bad, but because I can’t remember their name! This was a real eye-opening experience. It was clear that this company invested in their product, and invested in the look and feel of their site. But they didn’t  buy a web domain  that would make them stand out from the crowd. Instead of having a domain name that would help potential and current customers find them, they rely on buying traffic from search engines and discount sites. This reliance on third parties is a monthly expense that is now required for their survival without a decent domain. My advice is simple. Think very carefully about your company name and your domain name to make sure customers can find you. If I can help with that, please let me know at  rob@saw.com  (one of the easiest emails to remember!) and I can let you know about our domain broker service – even if your preferred domain name is taken, we can help acquire it or suggest a suitable alternative.]]></content:encoded></item>
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            <title><![CDATA[Lessons Learned From The Internet’s First Domain Names]]></title>
            <link>https://testsite.sbs/blog/en/articles/lessons-learned-from-the-internets-first-domain-names</link>
            <guid>https://testsite.sbs/blog/en/articles/lessons-learned-from-the-internets-first-domain-names</guid>
            <pubDate>Mon, 05 Oct 2020 00:00:00 GMT</pubDate>
            
            
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Lessons-Learned-From-The-Internets-First-Domain-Names.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Co-Founder of Saw.com, Jeffrey Gabriel, is featured on Forbes, and this time, he goes over the first ten domains ever registered and what we can learn from them. Jeffrey discusses their values and covers what makes them valuable. It is easy to look back as hindsight is 20/20, but it is interesting to see what names were registered first.]]></description><content:encoded><![CDATA[Co-Founder of Saw.com, Jeffrey Gabriel, is featured on Forbes, and this time, he goes over the first ten domains ever registered and what we can learn from them. Jeffrey discusses their values and covers what makes them valuable. It is easy to look back as hindsight is 20/20, but it is interesting to see what names were registered first. A special thanks to  DomainIQ.com  and  Estibot  for supplying the data for this article. Here it is: First Ten Domains Ever Registered: March 15, 1985: Symbolics.com April 14, 1985: BBN.com May 24, 1985: Think.com July 11, 1985: MCC.com September 30, 1985: DEC.com November 7, 1985: Northrop.com January 9, 1986: Xerox.com January 17, 1986: SRI.com March 3, 1986: HP.com March 5, 1986: BellCore.com If you would like to  learn more about our services  and how you can own the perfect domain for your business, give us a holla!]]></content:encoded></item>
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            <title><![CDATA[Saw.com Video – Why I Purchased Yac.com – Complete]]></title>
            <link>https://testsite.sbs/blog/en/articles/yaccomplete</link>
            <guid>https://testsite.sbs/blog/en/articles/yaccomplete</guid>
            <pubDate>Mon, 05 Oct 2020 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/why-i-purchased-yac.com_.jpg" length="0" type="image/jpg"/>
        <media:content url="https://www.youtube.com/embed/zLp_mDyBek8" medium="video" width="1280" height="720">
      <media:player url="https://www.youtube.com/embed/zLp_mDyBek8" />
      <media:title type="plain">Saw.com Video – Why I Purchased Yac.com – Complete</media:title>
      <media:description type="html"><![CDATA[Watch Yac.com CEO Justin Mitchell discuss the origins of his company’s brand and how Saw.com’s domain buy service helped him acquire the perfect domain for his business. ]]></media:description>
      <media:thumbnail url="https://storage.googleapis.com/saw_blog/why-i-purchased-yac.com_.jpg" />
      <media:rating scheme="urn:simple">nonadult</media:rating>
    </media:content>
<description><![CDATA[Watch Yac.com CEO Justin Mitchell discuss the origins of his company’s brand and how Saw.com’s domain buy service helped him acquire the perfect domain for his business. ]]></description><content:encoded><![CDATA[Watch  Yac.com  CEO Justin Mitchell discuss the origins of his company’s brand and how  Saw.com’s  domain  buy service  helped him acquire the perfect domain for his business.  Video Summary Company Origins In Justin’s words, “Yac is an asynchronous meeting tool for teams so we’re an audio first messaging platform. Think of sending voice messages in whatsapp or imessage but for b2b, so you’re sending 30 seconds of your voice, maybe a couple minutes of your voice, plus what’s on your screen. You’re sending that off to your team and they’re able to reply on their own time, very similar to the zoom call that we’re on right now, but everybody gets to do it whenever and however they want to instead of having to show up at a predetermined time for a meeting.” Justin explains that  Yac.com  started out as yac chat, getting its acronym from Yelling Across Cubicles. In telling the origin, Justin says that they wanted to drop that chat moniker because a lot of people didn’t know that dot chat was even a tld. So for Justin, it was very important to have the dot com and buy the domain yac.com. Conceptualizing the Brand Yelling Across Cubicles eventually became y.a.c. Then, as Justin tells it, “we just got used to calling it yac and so it kind of naturally became yac about a month later. And we’ve been that way ever since. A big part of the brand was that it was supposed to be very approachable, easy to pronounce, and we really wanted to “verb it,” so just like you Google something or hop on a Zoom. There’s a way that these words just become natural extensions of your vocabulary… So the words were much easier to say and that was a huge part of what we wanted in our brand; a way for us to kind of normalize the use of the word, colloquially in normal language. So that was a big thing that we had going into the brand discussion as well.” Justin again emphasizes the importance of buying the website domain yac.com. “We need you to be able to type it into a browser and it shows up. Nobody’s gonna know to type in chat and so that’s why the dot com was super important to us as well because it is a non-English word, y a c. It’s not something that’s definable in the Merriam-Webster so we needed them to be able to easily find it on the web.” Finalizing the Name For Justin, deciding on the name Yac was almost an instant, intuitive decision. But, as Justin tells us, it doesn’t always work that way. A lot of times you have to consider many different names and ask yourself a lot of questions. “We go through a whole process of thinking about the image that we want to put out. We think about what we want your first few thoughts to be. Do we want it to be playful do we want it to be serious? Do we want to be enterprise or do we want it to be indie-like? We think through the first thing we want someone to think when they land on this web page. And what we wanted with y.a.c. or Yelling Across Cubicles is we wanted them to think, “They threw this together for fun in four days” because that’s literally what happened. Now, we want them to think this is an enterprise startup used by major companies all over the world. Those two brand images are very different and your name has a lot to do with that, the logo has a lot to do with that, the domain has a lot to do with that.” Target Audience Yac.com’s target audience are small firms or engineering or design teams within larger organizations. Justin tells us how his target audience dictates, in a lot of ways, the branding and design process. “Our startup and the brand name, the branding, and the domain has a lot to do with who we’re attacking and going after. So that brand, that domain, all of that has to look legit in a sense of, “This is a real company that I can trust.” But also that, “Hey, they look like they have some money behind them. They’re not going away anytime soon. This is someone that we could go through the effort of vetting and getting into the company.”” For Justin, using a domain broker service like  Saw.com  to acquire the yac.com was of utmost importance for his company’s brand and image. “So our .com is really a clout chaser in some ways. It’s this idea of us saying, “Hey, look at us, we’re serious. This is no longer an indie project.” That .com says to our brand, “We are a big company, a little bit bigger than our own boots.” Your website is akin to your storefront. If you had a retail store and if that was messy or dirty, didn’t look they ain’t gonna been cleaned in a really long time, then no one’s gonna go buy your clothes in your store.” And the same can be said about a website.” Justin uses the analogy that a .chat name would be like a dirty back alley that people don’t really want to go down. While a .com would be the Main Street with all the legitimate and trusted businesses.  Simplicity is Key In explaining how yac.com is helping his business, Justin espouses some advice that we tell all of our clients when making a decision to put in a domain name offer. “You want something that’s easy to pronounce, easy to spell, easy to organically find on the Internet. One thing that we’ve done really well with yac, is it is a household name. And part of that is the ability to just remember that word. You know that name. It doesn’t sound like another brand. We have an easily findable URL. A lot of that has to do with making a strong branding decision upfront to not spell it weird, not put an accent mark in there, not have a strange TLD. There are all these things that really help you. And what we found for sure is that the more organic traffic that you can get is just the less ad spend, the less education you have to do, the less effort you have to have in bringing people to your website. And that starts with having a brand name that’s easy to share, easy to find, easy to say, and easy to search for.” How Saw.com Can Help Justin explains how Saw.com’s domain offer service really helped him acquire yac.com, something he says he could not have done on his own. “It was a great process, very smooth. Brooke, you were really the only way that we could even get into contact with them. We were on a bit of a tight timeline and saw.com came through and actually really tightened up that timeline for us and got us to our  domain acquisition  faster than we actually expected. We were able to actually launch it in time for our big launch online. If you are interested in purchasing any domain name please contact us for a free consultation: https://saw.com/buy  or call: +1(781) 281-9475 If you are interested in selling a premium domain name or have a portfolio of domains you would like represented for sale please contact us: https://saw.com/sell  or call +1(781) 281-9475 Have a question you would like answered by the Saw.com team on an upcoming video?  https//saw.com/contact-us]]></content:encoded></item>
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            <title><![CDATA[Saw.com Video – Why I Purchased The Domain Name, Nohbo.com]]></title>
            <link>https://testsite.sbs/blog/en/articles/why-i-purchased-nohbo-com</link>
            <guid>https://testsite.sbs/blog/en/articles/why-i-purchased-nohbo-com</guid>
            <pubDate>Mon, 28 Sep 2020 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Saw-Nohbo-Brooke.jpg" length="0" type="image/jpg"/>
        <media:content url="https://www.youtube.com/embed/rbu5si167e4" medium="video" width="1280" height="720">
      <media:player url="https://www.youtube.com/embed/rbu5si167e4" />
      <media:title type="plain">Saw.com Video – Why I Purchased The Domain Name, Nohbo.com</media:title>
      <media:description type="html"><![CDATA[Saw.com‘s Brooke Hernandez recently interviewed the founder of Nohbo.com, Ben Stern. At just 14 years old, Ben Stern conceptualized Nohbo, which designs and develops sustainable, single-use plastic-free personal care products with the goal of eradicating unnecessary plastic bottles.]]></media:description>
      <media:thumbnail url="https://storage.googleapis.com/saw_blog/Saw-Nohbo-Brooke.jpg" />
      <media:rating scheme="urn:simple">nonadult</media:rating>
    </media:content>
<description><![CDATA[Saw.com‘s Brooke Hernandez recently interviewed the founder of Nohbo.com, Ben Stern. At just 14 years old, Ben Stern conceptualized Nohbo, which designs and develops sustainable, single-use plastic-free personal care products with the goal of eradicating unnecessary plastic bottles.]]></description><content:encoded><![CDATA[Saw.com ‘s Brooke Hernandez recently interviewed the founder of  Nohbo.com , Ben Stern. At just 14 years old, Ben Stern conceptualized Nohbo, which designs and develops sustainable, single-use plastic-free personal care products with the goal of eradicating unnecessary plastic bottles. In the interview, Ben discusses the origins of his company and brand, including his appearance on the hit TV show  Shark Tank . He also talks about the importance of his brand and the need to  acquire  Nohbo.com for a direct to customer business line. Before reaching out to saw.com for domain broker service, he was unable to get a response from the owner to put in an offer for the domain. With Brooke’s help, he was able to acquire his coveted dot com domain for his brand. Transcript Brooke:  Hi, I’m Brooke Hernandez with  saw.com,  and today it’s my pleasure to have Ben Stern, CEO, co-founder, and purchaser of the domain  nohbo.com.  Ben, how are you doing today? Ben:  Doing well, and yourself? Brooke:  Doing good. Again, thank you so much for taking the time out of your day. I know you guys are busy, so let’s right into it. What does your company do? And just give us a little more details about you. Ben:  Of course. Our company Nohbo encapsulates and pods beauty and personal care products in water-soluble films to eliminate the need for excess plastic waste. In hotels, bathrooms, just any setting where you need to take a shower. We try and replace the pesky bottles that follow, so do this through encapsulations of beauty and personal care products like shampoos in a polyvinyl alcohol film that just melts away with water instantly. Brooke:  That’s awesome. I am so into what your company does. I love the idea of eliminating plastic, it’s just such a great concept and something that is really needed because of all the waste of plastic. When did you guys first conceptualize your brand? And what were the main factors that you’re trying to portray to potential customers? Ben:  Sure. Sustainability is at the forefront of what we do. It’s our ethos; it’s our vision to create a more sustainable ecosystem. I was 14 at the time when I came up with nohbo. I was sitting in a biology class watching the ins and outs of the plastic bottling industry and was just so distraught to see so much plastic waste flooding the landfills and the oceans. Where I grew up in Seattle, there was a cyclical like message (reduce, reuse, recycle), but I was a little stubborn and I sort of wanted to replace the need for products outright. So I went home, used a shampoo bottle up, and realized the farthest room away from our bathroom in our house was the kitchen which housed the family recycling bin. It hit me like “eureka” to encapsulate products in a pod to eliminate these moments where I was throwing out, or in certain cases recycling, a bottle in a more environmentally suitable fashion. So everything was built around the sustainability ethos, but sustainability, as we’ve grown and as we’ve evolved, has become not as much of a centerpiece but as an additional benefit to an already good, really well-functioning product. Brooke:  Yeah, definitely. I find it crazy when you realize how often you use the plastic bottles and how much that actually builds with your shampoo with your body wash. It is very interesting to see how a little change in the sense of how your product is made can make such a big change in usage. And like you said, not just reusing it but eliminating it. I love that. So, when naming your company, which you know is a big big challenge, what was the process that you took as a company to decide on nohbo? Ben:  Sure. The company at the time was just me. It took probably, I thought of the idea and it took weeks of finding and like playing with names. And just with scribbling on a few notebooks, all sorts of name combos, I settled on nohbo. It was an acronym for NO Hair BOttles since we were focused on shampoo. At the time it seemed fitting. Also, I will say it did sound startup-y. Yeah, people seem to like it except for the HBO marketing team. Brooke:  [Laughter] Oh that’s funny. So, who really is your clientele? And right now, what benefits do you think your new domain is providing or will provide? What are the items that you’re really looking at with that? Ben:  Sure. So our clientele is environmentalists, travelers, people that have and prefer to have these home away from home experiences. So our main clients are the main businesses and hospitality. Unfortunately, given COVID, hospitality has had quite a seismic shift and hit to the general business. So, to double down on a direct to consumer line and open up our website and allow for people to just order online. That sort of has been where we’re heading and the direction we’re heading. But our main clients are environmentalists, sustainability-oriented consumers who prefer to purchase eco-friendly products that perform on par or better than their standard. Brooke:  That makes sense. Well, it’s good to hear you guys are like many companies during this time that unfortunately is having to pivot. That seems to be a very popular word in the industry, in all industries, is figuring out how to change the structure. Maybe where you were first thinking of going, and then being able to build off of that. So it’s good to see that you guys are going more that way. For me, because I think home use is just as important as the hospitality. So I know you guys had been on Shark Tank. Could you give everyone a little story… your take on that? I know Mark Cuban invested in with you. So could you give just a little detail on that, and give a little back story on how that all took place and how it all went for you? Ben:  Of course. So I was on Shark Tank twice. The first time was season 7 episode 18. This was when our first episode aired. At the time, I had just conceptualized Nohbo months prior. We had a little old product that was called a Nobel ball that functioned in a way similar to a bath bomb, just for shampoos and conditioners. So we had this product, I went on with the show and we were fortunate enough to close a $100,000 investment from Mark Cuban for 25% of our company at the time. So he’s been a very active, very vocal, and very supportive shareholder ever since. We speak probably once a week and we have for the past however many years. He’s an interesting guy to work with, but I like him a lot. He just came down to Melbourne back in January to do a factory tour and the new episode aired in January. It showed the factory tour and an update for Shark Tank which here it’s season 11 episode 12. Brooke:  So what was that experience? Were you nervous? Was it good? Ben:  Oh, I was freaking out. It was unlike anything I had ever experienced. It was very surreal. They flew us out to Culver City, California, myself, and my grandmother. She was like my model, I called her bobby. We went and we spent days rehearsing in front of producers, and we were taken to the back of a big warehouse studio where the Wizard of Oz was filmed. Then they just said it’s your turn. So we walked up the red carpet and then after 45 to 50 minutes got a handshake deal. And we eventually closed a few months later, but it was amazing. It was definitely the highlight of my year. It’s very helpful, I mean they don’t solve all your problems obviously, but the Sharks really can make or break a company, so just the exposure alone is incredible. So afterward, I was recovering from the email overdoses for probably eight months. Brooke:  I’m sure. I’m sure you became much more popular than had anticipated from that little showing. Ben:  Well I really appreciate it. Brooke:  I really just love watching what your company is doing. I am supportive of it, love to order it, and just wish you guys the best and continued growth. I love hearing that you’re changing direction during this trying time, but still making it successful and still making that difference. That’s really great news. Last question, would you use or recommend  saw.com  to assist acquiring a domain again? Ben:  Of course. I think when you first reached out to me, I saw your email I was like, “She’s never going to be able to get it. She’s never going to be able to get this domain. I’ve reached out to this person probably 30 times, gosh knows how many times, just with a blank figure.” There were no responses, it was a florist in southern California holding this domain hostage from us. But you got it done. Kudos and I would definitely use you guys again. Brooke:  Oh, well thank you so much. And again, I appreciate the time, Ben. And I wish you nothing but success, not that I need to wish it for you, because I have a feeling we’ll continue to see your company grow and make the difference we are all looking for with plastic. Thank you so much. Ben:  Appreciate it, thank you. If you are interested in purchasing any domain name please contact us for a free consultation:  https://saw.com/buy  or call: +1(781) 281-9475 If you are interested in selling a premium domain name or have a portfolio of domains you would like represented for sale please contact us:  https://saw.com/sell  or call +1(781) 281-9475 Have a question you would like answered by the Saw.com team on an upcoming video?  https//saw.com/contact-us]]></content:encoded></item>
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            <title><![CDATA[Saw.com are the Web Domain Trading Specialists Who Ensure Your Business is Seen]]></title>
            <link>https://testsite.sbs/blog/en/articles/saw-com-are-the-web-domain-trading-specialists-who-ensure-your-business-is-seen</link>
            <guid>https://testsite.sbs/blog/en/articles/saw-com-are-the-web-domain-trading-specialists-who-ensure-your-business-is-seen</guid>
            <pubDate>Mon, 21 Sep 2020 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Web-Domain-Specialists.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Saw.com is once again in the news. This time The News Front, has written an article about our Web Domain Buy Services and what sets Saw.com apart from our competitors!]]></description><content:encoded><![CDATA[Saw.com is once again in the news. This time The News Front, has written an article about our Web Domain Buy Services and what sets Saw.com apart from our competitors! This article touches on two very important subjects: Buying a domain that speaks for your brand What to do if your dream domain is taken Have a quick five minute read you will enjoy it! If you or you know anyone who wants to  buy  the perfect web domain for their business or wants to upgrade what you currently have  contact us  for a complimentary consultation. Saw.com are the Web Domain Trading Specialists Who Ensure Your Business is Seen  ]]></content:encoded></item>
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            <title><![CDATA[Forbes Group Post – 15 Ways To Let Go]]></title>
            <link>https://testsite.sbs/blog/en/articles/forbes-group-post-15-ways-to-let-go</link>
            <guid>https://testsite.sbs/blog/en/articles/forbes-group-post-15-ways-to-let-go</guid>
            <pubDate>Thu, 17 Sep 2020 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Perfectionism-1.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[One of the best parts about being a Domain Broker is that you have the opportunity to speak to many visionaries, entrepreneurs and CEOs starting new businesses, launching new products, or improving the branding they already have. When the glitz and glamour of launching one of these initiatives go away, it is time to execute.]]></description><content:encoded><![CDATA[One of the best parts about being a Domain Broker is that you have the opportunity to speak to many visionaries, entrepreneurs and CEOs starting new businesses, launching new products, or improving the branding they already have. When the glitz and glamour of launching one of these initiatives go away, it is time to execute. Jeffrey Gabriel, our CEO, and fourteen other founders of companies was asked by Forbes a simple question that the answers can help many of our clients: “Name one way to let go of perfectionism in your business.” Jeffrey’s, along with all of the others that contributed to this article, have some fascinating insights that we believe can help you in reaching our own unique meanings of success. https://www.forbes.com/sites/forbesbusinesscouncil/2020/09/16/15-ways-to-let-go-of-perfectionism-in-your-business/#61650e25680d If you are interested in learning more about how you can boost your business by  buying  the right name contact us for a complimentary consultation. We are waiting to hear from you.]]></content:encoded></item>
        <item>
            <title><![CDATA[The Importance of an Exact Matched Domain]]></title>
            <link>https://testsite.sbs/blog/en/articles/704</link>
            <guid>https://testsite.sbs/blog/en/articles/704</guid>
            <pubDate>Mon, 14 Sep 2020 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/increasing-consumer-trust-through-exact-match-domain.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[In Jeffrey’s most recent article, he covers how important it is for any business to have a domain that matches the name or brand of their business. With countless companies fighting for their very survival in the “new normal” landscape, many do not have a choice but to go online.]]></description><content:encoded><![CDATA[In Jeffrey’s most recent article, he covers how important it is for any business to have a domain that matches the name or brand of their business. With countless companies fighting for their very survival in the “new normal” landscape, many do not have a choice but to go online. “In order to compete in this increasingly digital landscape, companies must create new levels of trust and security when making the digital transition.” Going online does not mean just building a basic website offering goods and services. It is making a web presence. That web presence starts with  buying  a short, easy to spell, easy to remember web domain name that creates instant credibility and trust with potential clients. This strategy is not a new one. It has been used time and again by industry leaders large and small. https://www.forbes.com/sites/forbesbusinesscouncil/2020/09/11/increasing-consumer-trust-through-exact-match-domain/ One must remember that a web domain name is the front door of your business in the digital world. Buying an inferior domain name is like purchasing property on the wrong side of the tracks. Customers may not come just for that reason. Over the life of the business that will cost you big bucks.  An exact match two word domain  can be had for very reasonable prices, and some owners will even let you pay them off overtime. What do you have to lose? Give our Buy Service a call for a free consultation. 1-(781) 281-9475 or  contact us .]]></content:encoded></item>
        <item>
            <title><![CDATA[6 Tips to Choosing the Best Domain]]></title>
            <link>https://testsite.sbs/blog/en/articles/6-tips-to-choosing-the-best-domain</link>
            <guid>https://testsite.sbs/blog/en/articles/6-tips-to-choosing-the-best-domain</guid>
            <pubDate>Mon, 14 Sep 2020 00:00:00 GMT</pubDate>
            
            
            <category>Buying Guides &amp; Best Practices</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/6-Tips.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Acquiring the right domain for your brand is paramount to your business success in today’s digital world. Especially now, as more and more businesses are moving operations online, the right domain is more important than ever. Starting off with the wrong domain can spell disaster and heartache for your business.]]></description><content:encoded><![CDATA[Acquiring  the right domain for your brand is paramount to your business success in today’s digital world. Especially now, as more and more businesses are moving operations online, the right domain is more important than ever. Starting off with the wrong domain can spell disaster and heartache for your business. Yet choosing the correct domain it isn’t always so obvious. With so much conflicting information out there, and with technology always rapidly evolving, it may seem like a mysterious and treacherous journey to choose a domain and online marketing strategy. We’re here to de-mystify your path to success by sharing some helpful tips for choosing the right domain for your business. 1. If possible, start with .com  There are always new and exciting domain name extensions coming out. It may be tempting to grab one to come up with a super creative name like tasty.pizza, but be wary of this trend. .Com remains king – it’s the most credible and legitimate domain name extension out there. For those just starting out, it’s the safest bet. It will lend your business instant trust and will give you access to more potential customers. 2. Keep it Simple, Keep it Short  The key to a good domain name is being short and memorable. Why? Just think about telling someone your website name on the street. If it’s Joeysthincrustpizza.com, they might have a hard time remembering it and may be more likely to misspell it. But if it’s Joeys.com, they’re much more likely to remember it and be able to find your business again. Keeping with this idea, your domain should also be easy to pronounce and spell. An easy way to test for this is to put your domain through the  radio test . One mistake a lot of people make is using double-letter domains, such as mariosspaghetti.com. The two S’s right next to each other are just asking for a spelling mistake. 3. Consider Using Keywords  Keywords come into play with search engines. If your domain contains relevant keywords to your business, you will likely rank higher for Google search. But be careful, you don’t want to spam your domain with too many keywords (see tip #2). 4. Make it Unique/Brandable  If you’d rather not go the keyword route, you can always come up with a catchy or unique brand name. Think Google, Amazon, Uber, etc. The benefit of a unique brand is that it sets you apart from the competition, and your users will definitely remember you. Just know that this one is a little risky – if you’re not already established, it can be hard to reach your customers if they don’t know your brand name yet. If you go with a brandable name, you’ll need to consider all aspects of building your brand. 5. Avoid Hyphens Like the Plague  If you remember nothing else from this article, remember this. Do not use hyphens in your domain name. Just as .com lends instant credibility, hyphens immediately make your website seem like an illegitimate knock-off. 6. Be More General, Less Specific  To leave yourself room to expand, it’s smart to keep it as general as possible while being specific enough to tell your users how to find you. For example, if you wanted to start a mechanic business, it might limit you if you use the term “truck” or “motorcycle” in your name, rather than “auto.” For more tailored advice on choosing a domain,  contact us  for a free consultation today.]]></content:encoded></item>
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            <title><![CDATA[Amanda Waltz – Featured on Domain Sherpa]]></title>
            <link>https://testsite.sbs/blog/en/articles/amanda-waltz-featured-on-domain-sherpa</link>
            <guid>https://testsite.sbs/blog/en/articles/amanda-waltz-featured-on-domain-sherpa</guid>
            <pubDate>Wed, 09 Sep 2020 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Amanda-domain-sherpa.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Our Co-Founder, Amanda Waltz has been featured on Domain Sherpa along with Omar Baig, Jeff Sass, and always Tess Diaz.]]></description><content:encoded><![CDATA[Our Co-Founder, Amanda Waltz has been featured on Domain Sherpa along with Omar Baig, Jeff Sass, and always Tess Diaz. During her appearance she covers: What do successful domain name investors think when they  value domain names ? What web domains have been  bought  or  sold  recently? The Chinese domain name market, and a very lively discussion about the  NamesCon Domain Auction  that is happening right now! Click the link below to watch the show now! RedZone Countdown #2: NamesCon Online Auction If you have any comments, or questions about the discussion or would like to buy or sell your domains please  contact us ! We would love to hear from you!]]></content:encoded></item>
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            <title><![CDATA[I am CEO Interview – Jeffrey Gabriel]]></title>
            <link>https://testsite.sbs/blog/en/articles/iamceo</link>
            <guid>https://testsite.sbs/blog/en/articles/iamceo</guid>
            <pubDate>Tue, 08 Sep 2020 00:00:00 GMT</pubDate>
            
            
            <category>Brand Building with Domains</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/CEO-Podcast.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[In this interview, Jeffrey goes over what it is like to start a business, what struggles we have faced as a company, and what you can do to be a more successful manager. He also discusses his “CEO Story” as to where he has gotten where he is today, from entering sales to cutting his teeth in management.

]]></description><content:encoded><![CDATA[In this interview, Jeffrey goes over what it is like to start a business, what struggles we have faced as a company, and what you can do to be a more successful manager. He also discusses his “CEO Story” as to where he has gotten where he is today, from entering sales to cutting his teeth in management. Jeffrey discusses his experience in the domain business from entering the industry. Specifically  buying web domains ,  selling web domains,  Co-Founding, Igloo.com, building the sales team at Uniregistry, then returning home to Co-Found, Saw.com. Hear about how Saw.com is helping companies name their products, services, or their organization. How we have helped many companies find the best domain for their business when their first choice is either not available or not attainable. Jeff also touches on how we offer representation for Super Premium Domains like Ballet.com, Cool.com, and  Ai.com . Jeff also gets away from talking about the domain industry and speaks about a “CEO Nugget,” which is what quick tip can he can give to other CEOs or small business owners. That is called “The Money List.” A CEO’s day is full of distractions. It can quickly become full of busywork. The most important a CEO, manager, or salesperson can do is make a list of the most essential items that will make either yourself or the company the most money the fastest. Additionally, Jeff also talks about leading through gratitude. Acknowledging that our salespeople, lead generation team, and vendors matter. Doing it in a way that is genuine, sincere, and motivating. Have a listen  it is only fifteen minutes long! We would like to thank Gresh from  CBNation.co  for the great interview. Transcript: Transcript Summary: Gresham: This is Gresh from the I am CEO podcast and I have a very special guest on the show today. Jeffrey Gabriel of Saw.com. Jeffrey, it’s awesome having you on the show. Jeff: Oh, thank you. Thanks for having me. I really appreciate it. Gresham: No problem. Super excited to have you on. And before we jumped in, I want to read a little bit more about Jeffrey so you can hear about all the awesome things that he’s doing. Jeffrey is an expert domain brokerage and building and building team sales teams. Jeffrey most recently co-founded Saw.com, an industry-leading boutique broker brokerage that specializes in buying, selling, and appraising domains. Previously, Jeffrey was the vice president of sales at Uniregistry, recently purchased by Godaddy and one of the industry-leading domain marketplaces, domain registrars, and monetizing platforms on the net. While with Uniregistry, Jeffrey and his team quadrupled sales volume, delivered to the highest average sales price of any marketplace in the industry, and exponentially increased the number of closed transactions. Jeffrey has contributed to over $350 million in completed transactions while in the industry and its most notable sales, including the Guinness world record-breaking sale of  sex.com  for $13 million and the highest .org sale ever,  poker.org , for $1 million. Jeffrey, are you ready for the IAM CEO community? Jeff: Sure am. Absolutely. I’m excited to do it. Gresham: Yeah, definitely excited to have you on.You’re doing some phenomenal things and we’re super excited to hear a little bit more on how you got started. So could you take us through your CEO story? We’ll let you get started with all the awesome things you’re working on. Jeff: Oh boy. So when I first graduated from college, I was supposed to go to law school. That summer, I started selling loans. And this was back in 2002 when the first refinance boom was going on. And by the time the fall rolled around, I was doing very well selling loans and I decided I didn’t want to go to law school anymore. And that was very disappointing for my family. But I stuck with it for about five or six years. While selling loans, one of the most valuable things I learned was that you need to understand your product, forwards, sideways, and backward in every direction possible. Additionally, it’s also very important to understand who your suppliers are and how they work, and surrounding yourself with the resources that are available to you. It’s so frustrating to go to a cell-phone store and the salesperson there knows nothing about the products that they’re selling. And they’re not even taking the time. Here’s an example of what I did. Where I worked, there were a lot of loans that were not approved which were put into a pile to be locked up to be shredded. This is before a lot of privacy laws came into place. So they would kind of put them in a pile and they put them out in storage because they had to be saved for a certain amount of time and things weren’t quite digital yet. So I used to open them up and glance at the applications. And I’d say to myself, “Well, this person could get a loan. The salesperson didn’t realize that and they put it in the trash pile.” So I started taking those “trashed” loans back to my desk and calling those people. They started calling me the “trash man” or whatever. But then people got smart – they’d started asking me before they threw him in the piles. They’d be like, “Hey, you know, we could split this.” And that helped me and then I left there. And I thought to myself, I always wanted to start my own business and do my own thing. So I was at a crossroads where I either wanted to start my own business selling loans or trying something else. And I decided to sell an HR staffing software, more like access to a recruiting site. And that was a company called job Fox. It was like Monster, where it’s free for users to upload their resume but it costs companies money to access the resumes for the job postings, wither a monthly or yearly fee. There were about 200 salespeople that work there from varying levels of sales experience and salesmanship. While there, I was able to get in the top five of the 200 salespeople. I did this by learning the business, understanding what the problems the buyers have and how to solve them, and being a human being and not a robot. Also, talking to customers honestly about their issues and then going to meet them face to face. I was in the New England region, so I’d bring them doughnuts or a case of beer or whatever it is to make myself more human and approachable. And then you can really start to extract the object, the true injections or the issues that they’re having and trying to find a solution to find your way in there, you know. Gresham: Take us through a little bit more about Saw.com so we can figure out what we can find there. And what you feel is your secret sauce for getting yourself in a company that makes it unique. Jeff: Absolutely. So I think our experience is one of the things that makes us totally unique as a business. As for me, I’ve been in the domain business for 10 years. You read off, you know, all these accomplishments that I’ve made. Well, I’m just one of three other salespeople whom I consider equal in skills and ability, if not better than myself. I already mentioned Amanda. I have another person, Brooke Hernandez, who I’ve worked with for eight years. During that time, she sold 10s of millions of dollars worth of domains. And then I work with another gentleman, Robert Wilson. He has sold 10s of millions of dollars worth of domains and is coming together. It’s a wealth of knowledge. I think the average amount of experience is immense. And I think when clients come, you know, it’s because some of our competitors are more of a very quick and transactional style of selling. What we would like to focus on are two, well, three main parts of our business. The first main part of our business is that we work with many entrepreneurs, startups, or companies looking to launch new products or services. So companies will come to us, and this is one of the parts I absolutely love about my job is talking to somebody that is about to launch, and they don’t know the name of what their business should be. And they want particular keywords, like they want the word “blink” or something involved in some sort of action. And we’ll go out there and hear what their budget is, what their plans are, who they’re targeting. And then we can come back with a list of domains from the suppliers that we work with and prices where we can end up on a pricing scale. Sometimes we even work with sellers who allow the buyer to pay over a period of five years. So that’s really exciting. And my co-founder, Amanda, for example, she worked with the founder of the jet which was bought by Walmart. Jet was not the original brand, they wanted something else for their domain but they couldn’t come to an agreement with the owner of  jet.com . So that was a number two choice that they ended up liking more than their first. And that’s an exciting thing to see. It’s especially exciting when you see one of these companies on TV&gt; Or your friend will say, “Have you heard of Jet? I really like their website.” And I’ll say, “Yeah, I think I’ve heard of them.” So there are countless situations like that that people can truly understand. This week, we have one selling that’s going to be a dog food company. It’s a subscription-based dog food company that delivers on a weekly basis or a monthly basis food for your dog. It’s kind of like Chewy, but it’s a little more upper class, it’s higher-end dog food. So that’s an exciting part of the job. The second part of the opportunity we have is we take super premium domains. Right now, we’re working with belay, calm, cool, calm,  ai.com . And we’re taking those to market. We’re calling companies and letting them know that those domains are available for sale and talking about why they’re valuable, what they can do for their business, and how they can get them and how they can make offers to make it happen. And the third major part of our business is that we represent domain investors that own large portfolios. We have about almost 50,000 domain names that are for sale pointed at our website right now with our for-sale landers on them saying that the domains are for sale. We negotiate and represent the investors in the process. We talk to buyers about their budgets, we help them understand why the domain is priced, and what it’s priced for. We provide comparable sales, other metrics to help them understand why. And I think that’s one of the things that I’ve realized is a lot of people don’t know why domains have such price tags and why the price the way they are, and then we can talk about ways that we can make it work for their business because people look at it as this huge expense. It’s all about getting them to understand that it’s an investment. They’re investing in their business. They’re investing in the marketing of their business. They’re Investing to make their brand memorable and sticky so that customers come back. And that’s an important thing. If you start playing with something like  bass-boston-ball.com , that’s a terrible domain name. If you expect people to type it in and come back to you and tell their friends about it, no one’s gonna remember that, especially if you buy airtime on the radio. If you buy other advertising spots, people are just going to type in whatever that service is. And now you’re competing like you’re a brand new business again, and let’s face it, repeat business is the best business you can get. But those are the three main silos of business that we have. We’re working on another one as we speak, but I can’t really tell you more about it. Maybe for our second interview, I can get into that. Gresham: Yeah, I’m definitely looking forward to it. I want to switch gears a little bit. And I want to ask you about something I call a CEO hack. So this could be like an app or book or a habit that you have, but what’s something that makes you more effective and efficient? Jeff: It’s actually something very basic. And I tell every salesperson this on the planet; I call it my “money list.” Every night, you write down the things that you need to do the next day that are probably going to make the most money or be the most effective for the business the fastest. It’s probably been in a lot of sales books, but I just kind of found it myself. And every night, it helps me sleep. Gresham: Absolutely love that. And so, now I want to ask you for what I call a CEO nugget. So this could be a word of wisdom or a piece of advice. It could be around domains and registration and branding. Or it might be something you would tell yourself if you were to happen to a time machine. Jeff: I think it’s a couple of things. I think the nugget is happiness and being happy with your family. I think in my younger years, and then when things are coming my way. Now I look at and say, “Wow, if I was 10 years younger, I would certainly act a lot differently about this.” One of the things that I think is really important is having gratitude for the people in your life, your family, and the people that you work with. The salespeople and the support staff of the developers, and the lead generation people that help us, and the writers that help us. Additionally, our suppliers and others that I work with, I try to lead through gratitude. I want to make them realize that what they’re doing is important, and it’s important to me in a way that is genuin., I don’t like ingenuine compliments and I don’t give them to people. I give compliments when they’re due when they do a great job. When someone’s struggling or having a hard time with it, instead of telling them they suck or that they’re not good at something, you offer help. And you let them know that you understand that you know the hardship that they’re facing and the troubles they’re facing. Gresham: Absolutely. And so now I want to ask you my absolute favorite question, which is the definition of what it means to be a CEO? And we’re hoping to have different clinical CEOs on this show. So Jeff, what does being a CEO mean to you? Jeff: That’s a really good question. I was actually thinking about that because I know you brought up that question before the interview. And I think that being a CEO, and while I was VP at Uniregistry, is I feel that being in a leadership position means responsibility. Gresham: Jeff, truly appreciate that definition. And I appreciate your time even more. What I wanted to do is pass you the mic so to speak, just to see if there’s anything additional you can let our readers and listeners know, and of course, how best they can get a hold of you to find out about everything awesome you and your team are doing. Jeff: The best way to get a hold of me is to email  sales@saw.com , visit  saw.com  and call our phone number. But if you outline what you saw here, that’s fine. I’m happy to answer any questions. If I’m not available, you have one of our salespeople do it too. We look forward to hearing from you. Gresham: Awesome. Well, thank you so much, Jeff, we will have the links and information in the show notes so that everybody can follow up with you. And we truly appreciate that that reminder as well, too, is just making sure that we understand exactly what we’re doing when we’re starting a business and if you aren’t really passionate about it, all of the things behind the scenes that you don’t see when you see a business, sometimes I can get up with you if you’re doing it for the wrong reason. So I appreciate you for doing it for the right reason and reminding us as well. I hope you have a great rest of the day.]]></content:encoded></item>
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            <title><![CDATA[SAW.com is Hiring!]]></title>
            <link>https://testsite.sbs/blog/en/articles/saw-com-is-hiring</link>
            <guid>https://testsite.sbs/blog/en/articles/saw-com-is-hiring</guid>
            <pubDate>Wed, 02 Sep 2020 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/saw-image.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[That is right we are looking for quite a few people to help fill our ranks. Please inquire with us with a resume, and why you want to work at the fastest growing boutique brokerage on earth!]]></description><content:encoded><![CDATA[That is right we are looking for quite a few people to help fill our ranks. Please inquire with us with a resume, and why you want to work at the fastest growing boutique brokerage on earth! We are looking for talented writers with industry experience, Sales Consultants, and an Angular Developer! We look forward to hearing from you! Inquire  About]]></content:encoded></item>
        <item>
            <title><![CDATA[Have you been considering the possibility of selling your domain portfolio in 2020?]]></title>
            <link>https://testsite.sbs/blog/en/articles/portfolio</link>
            <guid>https://testsite.sbs/blog/en/articles/portfolio</guid>
            <pubDate>Wed, 02 Sep 2020 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/sell-your-entire-portfolio.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[
]]></description><content:encoded><![CDATA[Have you been considering the possibility of  selling your domain portfolio  in 2020? Saw.com is ready to help you sell your revenue or generic domain portfolio. If you have a strong generic or revenue domain portfolio; our team of seasoned domain market professionals have strong cash buyers who are ready to purchase now. Portfolio Requirements: Generic Domain Portfolios: for consideration com/.net/.org only, please along with your price expectations for the entire portfolio. Revenue Domain Portfolios: please have at least 12 months of consistent traffic and revenue. Include the following which may need to be verified with your parking provider: Revenue Traffic RPM Renewal Fees Management Fee Net Profit Our buyers are savvy investors looking for quality over quantity. If you are looking to  buy  or  sell  your portfolio please contact  Amanda@Saw.com Amanda Waltz 
 Office: +1-781-281-9475 x702 
 Whatsapp +1-508-254-5684 
 Skype: AmandaWaltz]]></content:encoded></item>
        <item>
            <title><![CDATA[Saw.com Video – Brooke Interviews Justin Mitchell, Yac.com CEO Part 3]]></title>
            <link>https://testsite.sbs/blog/en/articles/yac3</link>
            <guid>https://testsite.sbs/blog/en/articles/yac3</guid>
            <pubDate>Wed, 26 Aug 2020 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/why-i-purchased-yac.com-part3.jpg" length="0" type="image/jpg"/>
        <media:content url="https://www.youtube.com/embed/ULuw6_BFGdo" medium="video" width="1280" height="720">
      <media:player url="https://www.youtube.com/embed/ULuw6_BFGdo" />
      <media:title type="plain">Saw.com Video – Brooke Interviews Justin Mitchell, Yac.com CEO Part 3</media:title>
      <media:description type="html"><![CDATA[Justin explains how Saw.com helped him get his business ready for launch by providing a smooth and efficient domain acquisition. “Initially I was unable to get in contact with the owner myself at all, and Brooke you were really the only way that we could even get into contact with them. ]]></media:description>
      <media:thumbnail url="https://storage.googleapis.com/saw_blog/why-i-purchased-yac.com-part3.jpg" />
      <media:rating scheme="urn:simple">nonadult</media:rating>
    </media:content>
<description><![CDATA[Justin explains how Saw.com helped him get his business ready for launch by providing a smooth and efficient domain acquisition. “Initially I was unable to get in contact with the owner myself at all, and Brooke you were really the only way that we could even get into contact with them. ]]></description><content:encoded><![CDATA[Here is Part 3 of the  Yac.com  interview series with Justin Mitchell! In the video, Justin tells the origin story of  Yac.com , from a hackathon project to a venture capital startup. Justin explains how  Saw.com  helped him get his business ready for launch by providing a smooth and efficient domain acquisition. “Initially I was unable to  get in contact with the owner  myself at all, and Brooke you were really the only way that we could even get into contact with them. It was a great process, much smoother than I expected it to be. We were on a bit of a tight timeline and saw.com came through and actually really tightened up that timeline for us and got us to our  domain acquisition  faster than we actually expected. So we were able to actually launch it in time for our big launch online.” Transcript Brooke:  Hi I’m Brooke Hernandez with  saw.com.  I have Justin Mitchell, CEO and acquirer of  yac.com.  How you doing, Justin? Justin:  I’m doing good. Excited to talk with you today. Brooke:  A few little bonus questions, last ones. I love hearing about the fun and interesting story of how you guys found your company with the hackathon. I find that’s a fascinating way for a company to just all of a sudden be created and start. So please, if you don’t mind, give that back story. Justin:  Absolutely. I love talking about this because I think at the end of the day, the message is hope. And I think that’s really cool. You know, we’re based in Florida. We’re not your typical Silicon Valley company. We didn’t have venture capital connections. We didn’t know a bunch of investors. I didn’t graduate from Stanford. So we don’t fit the bill of your typical funded startup. And I think that’s awesome. It’s awesome because it resonates with everybody else in the same situation. That dude in Ohio that’s building something. He can get funding; it’s possible for that startup to build. I love talking to other founders and saying, “Look, I love what you’re building. Here’s a formula that worked for us.” So the background on our story is we started this out of our design agency SoFriendly. We had no intention of launching a startup. Startups mean no sleep, long nights, lots of work, lots of not getting paid as well. So I didn’t want to do that at a stable job at my design agency. We built this thing as part of the product hunt hackathon in November, Thanksgiving weekend. We kind of corralled the team together. I said, “I’ve got an idea, let’s build something cool.” It started out as walkie-talkies. You could click on somebody’s face and audio just blasted out of their computer. While cool, it was very distracting and annoying. But it worked for the hackathon. So we built this thing. We really found this niche in this audio voice-centric messaging system and thought, “Well, no one is building something that’s audio first, voice first.” And it’s centered around this idea of, “How do I bring a remote team together without forcing them to be on meetings all day long?” So we started playing a little bit more, we upgraded the brand a little bit, actually made a logo, made a website. These things didn’t even exist when the hackathon launched. We didn’t even have a logo for it. So we started building it out a little bit more, and then out of the blue, while we were in las vegas for CES, I got mentioned on twitter. I looked at my phone and it is two people that I’ve never heard of, I don’t follow either of these people. But it says, @adamdraper “This seems like a very easy pivot for @justin.” And the tweet came from a guy named Aiden and said “Is anybody building an audio-centric social media network?” And I thought, “We’re not, but Aidan’s not wrong. It would be an easy path to eventually go to a social network for voice.” So I replied, “Yeah, sounds great. I’d love to chat.” And within five minutes, Adam Draper, a big vc out in the valley (his dad has this huge vc fund; their whole family, they’re all vcs), is on the phone with me saying, “I really dig what you’re doing. I’d love to give you some money to build this thing out further.” And I’m sitting there in my hotel room with my two co-founders going, “Man we should get a pitch deck together, form a company, build a website, like the basic things that you would have Brooke:  Things that you need to show that  “We actually are doing something.” Justin:  But previously, you’d have to have that ahead of a call with a venture capitalist, not like after you get the call. And yeah it was just kind of a serendipitous moment. I can only assume Aiden found the app on the product hunt launch, happened to download it, happened to think it was cool, happened to see this tweet from Adam, happened to reply and mention me, and I happened to see it and immediately jump into the thread. All these things combined and a couple months later, Adam called me back and said, “Don’t take my silence as me being on the fence. I’m definitely interested in investing. I’ve actually been on the side going off and pulling another investment group together, Betaworks out of New York City. I’d like them to co-invest with me.” Now, at this time Betaworks had just invested in my favorite podcast company and my favorite podcast creation app. And they had sold to Spotify. So Betaworks is pretty big for us and we just heard this whole story and we’re like, “Oh my gosh, that would be amazing. That’s like a dream come true for an audio platform for the kings of audio to invest in my platform.” Alongside this, someone else on twitter, another vc had tweeted out that he was looking for a product that had high-resolution communication, that was what he called it. So I read his blog post, and I replied to him with a Loom video actually, which is funny because a lot of people consider Loom to be a competitor to us. I said, “Dude, we’re building literally this. You described our app in your blog.” Five minutes later, we’re in our dms, we hopped on a call, and he’s asking to invest. So we raised our entire precede round off off twitter from people I’d never met before. And when we went back to do a seed round of investing, we raised an entire 1.5 million dollars entirely off of twitter. I’d never met a single one of these investors. It actually took like a year to even shake hands with some of these guys. Adam invested having never met us in real life. We met him a year later and that was the first time we’d ever actually met in person. So a lot of this is a credit to being remote and this idea of being able to meet someone on the Internet and give them money. Believe in what they’re doing without actually shaking hands. I do thank adam for being the one to really kick that off, but a year later we’re raising one and a half million completely off of Twitter. We were actually 50k short for our round and I was so mad, I’m thinking, “How could I possibly be 50k short for one and a half million dollars?” So I go on twitter and I see this guy that tweets out, “Man it’s really annoying when a startup says they’re oversubscribed and I can’t invest in their startup.” So I reply to that guy and I say, “Hey we’re undersubscribed. I’d love to have your money.” He replies and says, “Oh that’s so funny. Sorry but we’re not interested.” But another dude dm’d me within 10 minutes and said, “I want in. How much do you need? Let’s do this.” And we closed 50k from that guy inside of 24 hours. So it is just unbelievable what being transparent and open and just battle crying your brand out on the Internet can really do for you. And I think that that passion and that openness to say, “We need help. We’re in Florida and don’t have VC connections. I’m just going to tell you upfront, I’m trying to raise. Do you want in on this deal?” And that resonated with a lot of people I think. And they liked that earnestness and openness to say, “Yeah, we’re actually very interested in what you’re doing, I’m glad you know that you’re being so loud.” I always like to say I’ve never reached out to a single investor. Even that tweet; that guy never got back to me. But some other person saw that and by proxy came in and closed with us. I think it’s really cool that we didn’t have to go knock on doors and send a bunch of cold emails. Just by being so brash and loud about what we were building, people started to flock to us just kind of by proxy. I think that’s really neat because it proves that if you are just holding that torch for your brand non-stop, people will notice and they will come. They come around that camaraderie and say, “Wow I really love that you’re so passionate about what you’re building. How can i get involved?” That’s kind of always been our story. We’re the little guys from a small town in Florida. We’re actually the largest cow operation in the eastern US in my Saint Cloud town. We were able to build a multi-million dollar startup because of the power of twitter. So that’s our story. It’s neat and I think it’s reproducible. I did a lot of hacks along the way when we were raising. I changed my twitter bio to “currently raising for our seed round.” Then I would follow an investor on twitter. And twitter auto recommends a new person based off of who you just followed. So I’d literally sit there and just spam the follow button following hundreds of vcs a second. Since they get a follow notification, they look at my bio. My bios is “currently raising our seed round for @Yac.” And they’re able to actually click into that and go, “Oh, I’m interested in this.” And that was my way of doing a cold outreach, just saying, “Hey look at me.” That was it, and it was enough to get people to come in and actually talk to us. Brooke:  But see, what I love about that story is the thinking outside the box. It’s not the, “Oh we’re gonna go down the normal road that everyone is saying that we need to do.” You guys went and we’re like, “Look, we don’t have that as really an opportunity, so here we go, here we are, we’re passionate, we have tenacity. Now let’s see what we can do.” And it shows through being able to actually have your brand and be successful that it can happen. People just have to think in different ways sometimes if the one opportunity isn’t there for you, you go in the other way. Justin:  Yep, absolutely. Brooke:  Well I really appreciate you taking the time and going over this. I love hearing about your company and seeing where it’s going. I love all of it. Justin:  I think you and I had a lot of fun going back and forth with the owner of the domain for sure. And it was a good process, very smooth. I was unable to get in contact with the owner myself at all and Brooke you were really the only way that we could even get into contact with them. It was a great process, much smoother than I expected it to be. We were on a bit of a tight timeline and saw.com came through and actually really tightened up that timeline for us and got us to our  domain acquisition  faster than we actually expected. We were able to actually launch it in time for our big launch online. Brooke:  Well thank you so much. I love hearing that. I love that I was able to be a part of that and as I said, I will watch you guys continue to grow and just wish you guys all the best. Justin:  Yeah absolutely. Thanks for having me today. Brooke:  Thank you have a good one.]]></content:encoded></item>
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            <title><![CDATA[Are Older Domains Better For SEO?]]></title>
            <link>https://testsite.sbs/blog/en/articles/are-older-domains-better-for-seo</link>
            <guid>https://testsite.sbs/blog/en/articles/are-older-domains-better-for-seo</guid>
            <pubDate>Fri, 21 Aug 2020 00:00:00 GMT</pubDate>
            
            
            <category>Buying Guides &amp; Best Practices</category>
            <category>Selling Strategies and Tips</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/older-domains-better-for-SEO.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[It’s a common misconception that older domains are, by their nature, better for Search Engine Optimization (SEO). The belief is that older domains are seen as more trustworthy or legitimate by search engines, so they are ranked higher. This myth has been debunked, but it continues to be perpetuated in the domain industry.]]></description><content:encoded><![CDATA[It&apos;s a common misconception that older domains are, by their nature, better for Search Engine Optimization (SEO). The belief is that older domains are seen as more trustworthy or legitimate by search engines, so they are ranked higher. This myth has been  debunked , but it continues to be perpetuated in the domain industry. Now, that is not to say that older domains don&apos;t typically rank higher by search engines. They do, but it&apos;s because they have higher  domain authority , not simply because they are older. Older Domains Have Built Noteworthy Websites Because older domains have had more time, they&apos;ve been able to build  effective brands  with trusted content. To put it simply, once a site is trusted, other sites start to link to it. And once a site gets credible links, its domain authority score goes up. And once domain authority is high enough, the site will rank higher and higher on Google. There are other factors at play for SEO, but the basic gist is that keeping a site long-term and putting in the effort to produce trusted, legitimate content will yield better search results over time. Simply  registering a domain , putting up a shell website, and sitting on it for 15 years won’t help your rankings. In other words, a young site with great content will still probably rank higher than an old site with no content or subpar content. What Does This Mean for Acquisitions? When looking to  acquire a domain , consider the domain authority rather than the domain age. Remember, the more links that point to a domain, and the more credible the links are, the higher the site will rank. If you acquire a domain with high domain authority, you will get a huge SEO-headstart over your competitors before you even head out the gate. These advantages cannot be understated – however, just remember that high-authority, trusted domains will be more expensive than others. These are the kinds of considerations we make at Saw.com when assessing our clients&apos; acquisition strategy. For a free domain consultation,  contact us  today.]]></content:encoded></item>
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            <title><![CDATA[Saw.com Video – Brooke Interviews Justin Mitchell, Yac.com CEO Part 2]]></title>
            <link>https://testsite.sbs/blog/en/articles/yac2</link>
            <guid>https://testsite.sbs/blog/en/articles/yac2</guid>
            <pubDate>Wed, 19 Aug 2020 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/why-i-purchased-yac.com-part2.jpg" length="0" type="image/jpg"/>
        <media:content url="https://www.youtube.com/embed/BitzdAfRnY8" medium="video" width="1280" height="720">
      <media:player url="https://www.youtube.com/embed/BitzdAfRnY8" />
      <media:title type="plain">Saw.com Video – Brooke Interviews Justin Mitchell, Yac.com CEO Part 2</media:title>
      <media:description type="html"><![CDATA[In the video, Justin expands on how a .com domain can provide valuable credibility and legitimacy to your brand and website. He discusses how it’s one of the best ways to establish yourself as a business and get your foot in the door.]]></media:description>
      <media:thumbnail url="https://storage.googleapis.com/saw_blog/why-i-purchased-yac.com-part2.jpg" />
      <media:rating scheme="urn:simple">nonadult</media:rating>
    </media:content>
<description><![CDATA[In the video, Justin expands on how a .com domain can provide valuable credibility and legitimacy to your brand and website. He discusses how it’s one of the best ways to establish yourself as a business and get your foot in the door.]]></description><content:encoded><![CDATA[We’re excited to release Part 2 of Brooke Hernandez’s interview with  Yac.com  CEO Justin Mitchell! In the video, Justin expands on how a .com  domain can provide valuable credibility and legitimacy to your brand  and website. He discusses how it’s one of the best ways to establish yourself as a business and get your foot in the door. He hits the nail on the head in describing how a  short, memorable .com domain  is the most effective, “What we found is that the more organic traffic that you can get means less ad spend, less education you have to do, less effort you have to have in bringing people to your website. And that starts with having a brand name that’s easy to share, easy to find, easy to say, and easy to search for.” Justin could teach a MasterClass in online branding and marketing. Video Transcript Brooke:  Hi, I&apos;m Brooke Hernandez with  saw.com.  I have Justin Mitchell, CEO and acquirer of  yac.com.  How you doing, Justin? Justin:  I&apos;m doing good. Excited to talk with you today. Brooke:  So who your clientele that you are going after, and what benefits do you think the new domain is providing or will provide for you? Justin:  Yeah, our ideal customer is either a small start-up or an engineering or design team from inside of a larger enterprise. Our startup and the brand name,  the branding , and the domain has a lot to do with who we’re attacking and going after. Those are typically people that need to get approval from somebody, whether it&apos;s a CEO or an IT team. So that brand, that domain, all of that has to look legit in a sense of, “This is a real company that I can trust.” But also that, “Hey, they look like they have some money behind them. They&apos;re not going away anytime soon. This is someone that we could go through the effort of vetting and getting into the company.” You know, one of the biggest things, when I was working on the agency side and go into these large enterprises, is that there&apos;s a lot of effort on the IT side to whitelist an app or a product into a bigger company. And a lot of the IT folks just don&apos;t want to go down that train if it&apos;s something that might not be around in six months. So our .com is really a clout chaser in some ways. It&apos;s this idea of us saying, “Hey, look at us, we&apos;re serious. This is no longer an indie project.” That .com says to our brand, “We are a big company, a little bit bigger than our own boots.” It&apos;s a chest-pounding moment of saying, “Look at us, we&apos;re one of the big guys.” Even if we&apos;re not. I only have seven full-time employees, but it helps give that appearance of, “We&apos;re not going anywhere and you can trust us. This is legitimate website.” I think a lot of people, especially if you think about maybe an older generation of people that are inside of an IT department, they&apos;re gonna look at that and go, “A dot chat domain? What did these guys, like hack the internet? What&apos;s a dot chat domain? That&apos;s not a thing I&apos;ve heard.” I&apos;ve heard of dot-com and dot IO, that&apos;s it. So it does help soften that blow when you bring something into the IT department. And for us also, a three-letter domain is hard to come by. It comes with some level, some modicum of cash money was spent. And again, it helps that brand kind of get past that initial boost into an IT department to say, “Hey these guys look like they&apos;re investing in themselves.” One thing that I&apos;ve always said to other startups is, “Your website is akin to your storefront. If you had a retail store and if that was messy or dirty, didn&apos;t look they ain&apos;t gonna been cleaned in a really long time, then no one&apos;s gonna go buy your clothes in your store.” And the same can be said about a website. If it&apos;s not being taken care of, if it&apos;s not up-to-date, if it&apos;s not well branded if it doesn&apos;t work on mobile… Whatever the thing might be, your website is essentially your storefront and at the end of the day, your domain plays a very large factor in that. I would probably say it&apos;s akin to the street that you&apos;re on. There are certain streets that people just don&apos;t want to go down because we know that&apos;s not a great street. And we&apos;re not gonna go shop on that street. And if your shop is on that street you&apos;re just not getting the foot traffic. For us, having that Main Street in our domain is a way to say, “We&apos;re here. We&apos;re legitimate. We paid the extra money to get on the safe street.” That&apos;s not to say that there&apos;s anything wrong with a non-dot-com domain, but there is an inherent bias in the marketplace. So when we&apos;re looking at that IT manager or that engineer or that creative director, our brand name says, “Hey, we&apos;re legitimate for a big company coming for you and we would love to help you out.” Aa lot of that has to do with just image, and as fickle as that might seem, it&apos;s the facts of life. You have to appear like you are the big guy to get in that room. Brooke:  Right, and it gives, like you said, the credibility. That&apos;s the factor that it really shows is you&apos;re now this credible company and that they&apos;re like, “Oh okay. They have the money, they have the investment in this. We need to take the time to discuss it with them.” So it makes perfect sense. And what advice would you give to a startup or even a new company that&apos;s looking to rebrand? What would be kind of your go-to on it? Justin:  Yeah, I think the biggest one is investing in your customers. Find out who your ideal user is, and talk to them. That&apos;s a big first step is just talking to your user. Say, “Hey, we&apos;ve got three brand names. Which of these resonates with you the most? Talk to 15 different people and put that stuff out there. But I think in general, the biggest thing that you&apos;re gonna want is something that&apos;s easy to pronounce, easy to spell, easy to organically find on the Internet. One thing that we&apos;ve done really well with yac, and I think part of it is due to us being very loud on social media, but we have gotten to the point with yac where it is a household name. We&apos;re getting mentioned in articles, we&apos;re on these org charts of top remote tools. And part of that is the ability to just remember that word. You know that name. It doesn&apos;t sound like another brand. It doesn&apos;t look like another brand. We have an easily findable URL. You can Google the name and we pop up. A lot of that has to do with making a strong branding decision upfront to not spell it weird, not put an accent mark in there, not have a strange TLD. There are all these things that really help you. And what we found for sure is that the more organic traffic that you can get is just the less ad spend, the less education you have to do, the less effort you have to have in bringing people to your website. And that starts with having a brand name that&apos;s easy to share, easy to find, easy to say, and easy to search for. Brooke:  You hit the nail on the head on that one man! I mean everything you said was just exactly what you need for organic traffic. Like you said, I think people forget that that&apos;s a really big way to save so much money on marketing and on ads. You might have to invest a little more on a domain, but you have people coming straight to your site, and not having to Google, and possibly go to a competitor or any nature of that beast. Justin:  In fact, the domain purchase on our end is a marketing expense. That&apos;s the way we build it against our runway. If we spend X amount of dollars upfront, that means that we don&apos;t have to spend for the lifetime of owning this company. The marketing dollars to make up for how you find us online are an upfront fee that prevents years and years and years of extra marketing spend trying to battle against a bad website domain. Brooke:  Exactly.]]></content:encoded></item>
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            <title><![CDATA[Forbes – How To Purchase A Domain Name That Is Already Taken]]></title>
            <link>https://testsite.sbs/blog/en/articles/forbes-how-to-purchase-a-domain-name-that-is-already-taken</link>
            <guid>https://testsite.sbs/blog/en/articles/forbes-how-to-purchase-a-domain-name-that-is-already-taken</guid>
            <pubDate>Thu, 13 Aug 2020 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/How-To-Purchase-A-Domain-That-Is-Already-Taken-1.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Our Co-Founder, Jeffrey Gabriel, delves into the steps Saw.com uses to purchase a domain name that is already taken. We think this might be helpful to those who might like to dabble in the art of Domain Brokerage.]]></description><content:encoded><![CDATA[Our Co-Founder, Jeffrey Gabriel, delves into the steps Saw.com uses to purchase a domain name that is already taken. We think this might be helpful to those who might like to dabble in the art of Domain Brokerage. https://www.forbes.com/sites/forbesbusinesscouncil/2020/08/13/how-to-purchase-a-domain-that-is-already-taken/ If you are interested in purchasing a domain name please  contact us  or go to  https://saw.com/buy]]></content:encoded></item>
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            <title><![CDATA[Saw.com Video – Why I purchased Yac.com – Part 1]]></title>
            <link>https://testsite.sbs/blog/en/articles/yac1</link>
            <guid>https://testsite.sbs/blog/en/articles/yac1</guid>
            <pubDate>Tue, 11 Aug 2020 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/why-i-purchased-yac.com-part1.jpg" length="0" type="image/jpg"/>
        <media:content url="https://www.youtube.com/embed/C4aOU_OOwoY" medium="video" width="1280" height="720">
      <media:player url="https://www.youtube.com/embed/C4aOU_OOwoY" />
      <media:title type="plain">Saw.com Video – Why I purchased Yac.com – Part 1</media:title>
      <media:description type="html"><![CDATA[Saw.com’s own Brooke Hernandez recently chatted with Yac.com CEO Justin Mitchell about the origins of his company, the Yac.com brand’s journey, and the experience he had working with Saw.com to acquire the perfect domain for his business. ]]></media:description>
      <media:thumbnail url="https://storage.googleapis.com/saw_blog/why-i-purchased-yac.com-part1.jpg" />
      <media:rating scheme="urn:simple">nonadult</media:rating>
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<description><![CDATA[Saw.com’s own Brooke Hernandez recently chatted with Yac.com CEO Justin Mitchell about the origins of his company, the Yac.com brand’s journey, and the experience he had working with Saw.com to acquire the perfect domain for his business. ]]></description><content:encoded><![CDATA[Saw.com’s  own Brooke Hernandez recently chatted with  Yac.com  CEO Justin Mitchell about the origins of his company, the Yac.com brand’s journey, and the experience he had working with Saw.com to acquire the perfect domain for his business.  In this three-part series, Justin explains the goals that he set for his brand from the beginning; to be approachable, easy to pronounce and remember, and to become ubiquitous with chatting in the workplace. He goes on to discuss how this strategy went hand in hand with the acquisition of Yac.com. At Saw.com, we feel that Justin’s Yac.com is a perfect example of an effective branding and  domain acquisition  strategy. We are excited to share his experience and story with you. Brooke Hernandez Brooke@Saw.com +1-781-281-9475 ext.701 Video Transcript Brooke:  Hi I’m Brooke Hernandez with saw.com. I have Justin Mitchell, CEO and acquirer of yak.com. How you doing, Justin? Justin:  I’m doing good. Excited to talk with you today. Brooke:  Well thank you, thank you so much. I know you are busy, especially during this time with your company, so let’s get to it. What is the name of your company, and what do you guys do? Justin:  Yeah, so we are yac. We started out as yac chat and actually, the original name was Yelling Across Cubicles. That’s where we get y a c from. So it’s a kind of nice little origin story. We wanted to drop that chat moniker and we had yac.chat and a lot of people don’t know that dot chat is even a tld that they can go visit. Getting yac.com was super important to us. Yac is an asynchronous meeting tool for teams so we’re an audio first messaging platform. Think of sending voice messages in whatsapp or imessage but for b2b, so you’re sending 30 seconds of your voice, maybe a couple minutes of your voice, plus what’s on your screen. You’re sending that off to your team and they’re able to reply on their own time, very similar to the zoom call that we’re on right now, but everybody gets to do it whenever and however they want to instead of having to show up at a predetermined time for a meeting. Brooke:  That’s great, especially right now with everything going on and everyone having to get used to working remotely. Being able to allow people to have that kind of option on time frame that works for them is a great great idea for a product. So when did your company first conceptualize your brand and what were the major factors that you were trying to portray to your customers? Justin:  Yeah, in November 2019 we were Yelling Across Cubicles. I think when we initially launched we put some periods in between y.a.c. and it was an acronym at the time. Then we just got used to calling it yac and so it kind of naturally became yac about a month later. And we’ve been that way ever since. A big part of the brand was that it was supposed to be very approachable, easy to pronounce, and we really wanted to “verb it,” so just like you Google something or hop on a Zoom. There’s a way that these words just become natural extensions of your vocabulary. “Let me Slack you something, “Let me WhatsApp you this.” We wanted yac to become the same type of verb so it was very important to us to be easy to say that it fits with a lot of other kinds of verbs that you’re already using. We already had a brand called brb, you know literally be right back. Brb was kind of yac for the younger generation and at one point in time, we actually thought about completely rebranding yac to brb because the domain was going to be easier to acquire. But as we started testing this with everybody that we were talking to it was very clear that it was difficult to say, “Let me brb you. That didn’t flow quite as well as, “Hey, did you get my yac? “Hey, let me yac you.” “Well I’ve been yacing all day long.” So the words were much easier to say and that was a huge part of what we wanted in our brand; a way for us to kind of normalize the use of the word, colloquially in normal language. So that was a big thing that we had going into the brand discussion as well. Also, we had the idea of being top of mind. We wanted it to be a word that people got used to. The domain  yac.com  was a huge part of this idea of, if I just tell you “yac” and you need to go find that somewhere, we need you to be able to Google it. We need you to be able to type it into a browser and it shows up. Nobody’s gonna know to type in chat and so that’s why the dot com was super important to us as well because it is a non-English word, y a c. It’s not something that’s definable in the Merriam-Webster so we needed them to be able to easily find it on the web. Brooke:  I think you guys really thought that through and like you said, it really is that kind of verb that you use where you’re just like, “Well I want to go we need to just yac.” Or like you said with Slack. I think you guys really hit the nail on the head with that idea of the verb being used when they’re discussing your guys’ product and service. When you guys were making this big decision which we kind of compare almost to like naming your firstborn child, I know you kind of went through a little bit of what your company what the process was. But take us through the steps that your company took when making that final decision to pick the name and going through that. Justin:  You know, we did a similar exercise with the logo as well. We put a bunch of names out there on the table. We typically will do like a twitter poll sometimes to test the waters and see what other people are thinking. But for yac it was kind of the first attempt. I said I just want a brand that says Yelling Across Cubicles. That’s what I said is I wanted to have a brand that exuded that action. And one of our designers was like yac y.a.c. and I was like, “Oh my gosh.” That was right there in front of me the whole time, and I had no idea. So i will say that that, in particular, was a very simple, almost instant branding. But we brand stuff all the time. We just built a project over the weekend. We called it Orca. We went back and forth on all kinds of names; we really liked this idea of pods and whales have pods and you could join a pod or you could share a pod. So there’s all this nomenclature that came out of the word Orca. Then we thought about rebranding that for the younger generation because Orca is the business unit and now we have a brand called Koi which is just the fish and basically the same logo but orange. So we do go through a whole process of thinking about the image that we want to put out. We think about what we want your first few thoughts to be. Do we want it to be playful do we want it to be serious? Do we want to be enterprised do we want it to be indie-like? There are even projects when we started with yac. It was called Yelling Across Cubicles, and then we did the abbreviation yac. Even the UI, we specifically built it to look bad. It’s kind of a weird thing but we only spent four days on the initial project. It was just a hackathon project so the UI and the brand was supposed to look kind of grungy in a way, like we wanted it to look like we threw it together. And just like, “This was the cool thing that we came up with that was not serious.” It was not meant to be like long-term play at all and that’s why we had a graduation point where we removed the periods, made it all lowercase instead of all uppercase. We started to slowly pair away that kind of image of an independent DIY hackathon and make it into a real startup brand. So  yac.com  is this massive moment of going from a hackathon project to fully funded vc startup and a lot of that had to do with the name. And we do that with a lot of our products. We think through the first thing we want someone to think when they land on this web page. And what we wanted with y.a.c. or Yelling Across Cubicles is we wanted them to think, “They threw this together for fun in four days” because that’s literally what happened. Now, we want them to think this is an enterprise startup used by major companies all over the world. Those two brand images are very different and your name has a lot to do with that, the logo has a lot to do with that, the domain has a lot to do with that. So we’re thinking through that every time we name a product and that’s part of the branding exercise is that kind of like a gut reaction. What’s that initial, “I know what I hear and see when I look at that brand.” We do that a lot with a lot of the brands that we’re building even when our design agency side is so friendly. We have a branding questionnaire that we will send off to our clients and that branding questionnaire is, “Look at these two images. Which image do you like better? Which font do you like better? Which color do you like better?” And that doesn’t actually mean that we’ll make your logo that color or that font. It just gives us an idea of where your mental state is with your brand and what you’re looking for. And that’s so important going into a branding opportunity is to answer where you are and what your alignment is, what your customer type is, who’s your ideal user, all that stuff is being asked and all of that goes into a brand. I could go on and on about this forever because I truly believe that branding is one of the most paramount things in the entire world when it comes to product design. If you can sell somebody at that first click just like that first moment they land on that webpage, then you’ve got that hook in and you can start to reel them in with copy design, features, whatever. If they don’t like the brand though, they’re not going to get any further on the website to see anything else. Brooke:  Oh completely agree. That’s one of the things that we always talk about is how having that brand, even on a domain. What is it you’re trying to portray? Because that is one of the most important things when they first see it. What’s their gut reaction? The gut reaction is going to almost make them, whether they want to go. And like you said, get more information about what the service is, what the company is, or if they’re just going to say, “Nope, let’s move on to the next and see if they work better.”]]></content:encoded></item>
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            <title><![CDATA[Why hiring a veteran domain broker when buying a domain is vital to your success?]]></title>
            <link>https://testsite.sbs/blog/en/articles/why-hiring-a-veteran-domain-broker-when-buying-a-domain-is-vital-to-your-success</link>
            <guid>https://testsite.sbs/blog/en/articles/why-hiring-a-veteran-domain-broker-when-buying-a-domain-is-vital-to-your-success</guid>
            <pubDate>Thu, 30 Jul 2020 00:00:00 GMT</pubDate>
            
            
            <category>Buying Guides &amp; Best Practices</category>
            <category>Selling Strategies and Tips</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/VITAL.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Buying a domain name and securing your company’s brand is a serious undertaking. The result of this process will be what broadcasts your company worldwide. What do you do if the domain name that fits your brand so perfectly is already taken? This is where securing the services of a well-respected domain name broker and team comes into play.]]></description><content:encoded><![CDATA[Buying  a domain name and securing your company&apos;s brand is a serious undertaking. The result of this process will be what broadcasts your company worldwide. What do you do if the domain name that fits your brand so perfectly is already taken? This is where securing the services of a well-respected domain name broker and team comes into play. 
  The domain you are looking to buy may have been originally hand registered or purchased on the secondary market for various reasons. The domain may have been obtained for a project that never took off; a branding company could have bought a slew of domains for a client that no longer fits their vision, or may have been purchased by a domain investor looking to make a return on their purchase. Whatever the reason, the domain name you want is owned by another party. It will be in your best interest to use a third party domain broker to inquire and negotiate the terms of sale on your behalf. Before this begins a  consultation is necessary . Where our competitors charge upwards of $100.00 for one of these, ours is complimentary. Why? First and foremost, confidentiality is critical. It will be in the buyers&apos; best interest to keep their identity confidential throughout the purchase process. Keeping the buyers&apos; information private will play a vital role in securing the domain at the lowest and best price. The size of the inquiring parties&apos; business, or the amount of funding they have received, will have a direct effect on the perceived value the domain owner thinks the domain is worth. Let&apos;s face it, people that own domains tend to be more technically savvy than most. They are going to use as many of their resources as possible to their advantage. 
  All negotiations start by piecing together the puzzle that leads to the seller, which can be a long road. A veteran domain name broker like me has a strong network of sellers we have created relationships with. Those relationships can pay off exponentially in moving the process along, receiving a fair price or something as simple as even getting a response. The domain owner could be an individual, Fortune 500 company, or a small business owner. Either way, a great domain name broker will know the right way to get in touch with the decision-maker for selling the domain. The more experience matched with a strong network increases the chances of success. 
  A seasoned domain name broker, like those at Saw.com, will provide clients with guidance on price expectations based on trends within the domain industry, recent comparable sales of other domain names, and other determinants. Understanding the value of a domain name before entering into negotiations will impact the buyers&apos; return on their purchase. Domain brokers with years of expertise in negotiating and securing domain names for their clients will pay dividends for their buyers. 
  Negotiations are a dance between buyer and seller. When a broker is not involved, it, at times, can get overly emotional for one of the parties and possibly lead to the loss of the sale. A domain name broker is not personally invested in the project, has experienced every objection or situation there most likely will be, and has a solution for it.  One of the most potent weapons in my arsenal is education. I find myself educating sellers about the domain market and the sales process more often than not, even when representing the buyer. 
  When the price is agreed upon, the brokers&apos; duties do not end. We walk both parties through contract negotiations, escrow, and the transfer of the domain. Buyers and sellers typically have mixed opinions on contract verbiage and terms.  Domain brokers  assist in getting both parties to agree and execute the contract quickly without sacrificing the opportunity. We handhold both parties through the escrow process and give guidance on the necessary steps to get the funding of the domain in place securely. Once the monies are received, we assist in the transfer or push of the domain to the buyer&apos;s desired registrar account as quickly and smoothly as possible. 
  Experienced domain name brokers like the team at Saw.com always put our clients&apos; best interests first. Our team strives to help our clients get their desired domain name. Whether you are a startup, an existing company looking to rebrand, an individual looking to dive into the domain world, or an experienced investor looking to purchase a high-quality asset, Saw.com is here to assist in all domain name needs. 
  If you are interested in a free consultation  please contact us .]]></content:encoded></item>
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            <title><![CDATA[Jeffrey Gabriel Speaker At THE DOMAIN SHOW]]></title>
            <link>https://testsite.sbs/blog/en/articles/jeffrey-gabriel-speaker-at-the-domain-show</link>
            <guid>https://testsite.sbs/blog/en/articles/jeffrey-gabriel-speaker-at-the-domain-show</guid>
            <pubDate>Fri, 24 Jul 2020 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/saw-image.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[It has been an interesting year for all of us. It is great to see that Page Howe has taken the time to put together a great show that allows us to come together and talk about the industry and subjects we love.]]></description><content:encoded><![CDATA[It has been an interesting year for all of us. It is great to see that Page Howe has taken the time to put together a great show that allows us to come together and talk about the industry and subjects we love. I am flattered and grateful for the opportunity to be one of the speakers. I think you will enjoy our conversation. We cover what it was like to start a business during the virus,  domain acquisition  stories, great domains we have  for sale , our life experiences, and have a few laughs along the way. If you have a long drive or are mowing the lawn this is definitely one you might enjoy. It is not available until 4PM today. https://summit.thedomainshow.com/talks/big-names-and-domain-names/ When I listen to a podcast I feel like I want to chime in at times to either add to the discussion or ask a question. If you do have a question or something to say after listening to this let us know!  Sales@Saw.com I hope you enjoy it!]]></content:encoded></item>
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            <title><![CDATA[The Fascinating History of Sex.com]]></title>
            <link>https://testsite.sbs/blog/en/articles/the-fascinating-history-of-sex-com</link>
            <guid>https://testsite.sbs/blog/en/articles/the-fascinating-history-of-sex-com</guid>
            <pubDate>Fri, 17 Jul 2020 00:00:00 GMT</pubDate>
            
            
            <category>Selling Strategies and Tips</category>
            <category>Buying Guides &amp; Best Practices</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/sex.com_.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[In 2010, sex.com, one of the most valuable domains in the world, was listed at Maltz Auctions to be sold at a foreclosure auction. It was sold four years earlier in 2006 for an undisclosed amount, then rumored to be the highest domain sale ever. The owners, Escom LLC had gone bankrupt and were looking to sell their assets.]]></description><content:encoded><![CDATA[In 2010,  sex.com , one of the most valuable domains in the world, was listed at Maltz Auctions to be sold at a foreclosure auction. It was sold four years earlier in 2006 for an undisclosed amount, then rumored to be the highest domain sale ever. The owners, Escom LLC had gone bankrupt and were looking to sell their assets. Sex.com has an interesting history filled with turmoil. First, sex.com has always been a highly sought-after name for obvious reasons. Additionally, it has been stolen, sold multiple times, and has been in foreclosure. Sex.com, a story of two men The story of sex.com is a Hamilton-Burr-esque story of two men, Gary Kremen and Stephen Cohen dueling it out for domain glory. The story begins in 1994 when Kremen, an online entrepreneur registered sex.com. He initially just sat on sex.com while building his online dating empire match.com. The thing is though, in the early days of the Internet before Google, people browsed online by simply typing in domains into the URL bar. This meant sex.com was a potential gold mine, just waiting for millions of curious Internet users to type “sex.com” and see where it would take them. One day, Kremen gets notified that the sex.com email has been changed. After looking into the issue, he found that all of the  ownership information for the domain  had been changed to the information of a man by the name of Stephen Cohen, a conniving trickster who would soon become Kremen’s lifelong rival. Kremen calls Cohen and is essentially told to kick rocks. It&apos;s unclear exactly how Cohen was able to steal the domain, but word is that Cohen found a loophole that allowed him to put in an amend request. Another theory is that Cohen got help from the inside by sleeping with someone at Kremen&apos;s company. But that&apos;s neither here nor there. The fact was that, somehow, Cohen stole ownership of the domain. Kremen, no schmuck himself, wasn&apos;t going to lay down and give up his domain without a fight. So he did what any smart businessman would do in his situation – he got himself a lawyer. At the same time, Cohen began operating the site, making up to half a million dollars a day running advertisements. Cohen was making a fortune by doing nothing essentially. He simply had to put up ads on an empty website that would garner millions of visitors just by existing (the proverbial “pot of gold” in the domain world). This is when the rivalry really caught fire. The legal battle lasted five years. Both men were unwilling to lose to the other. Eventually, Kremen won the case when the judge rules that domain names are intangible property that cannot be stolen. Cohen actually appealed the case to the Supreme Court, although it was never heard. As a result of the court decision, Cohen owed Kremen $64 million in lost revenue over the time Cohen owned the domain. So Cohen paid back the $64 million to Kremen and everything was peaches and cream from there on out, right? Wrong. Cohen fled to Tijuana, Mexico to avoid paying Kremen. Kremen, being a tenacious and determined businessman, chased Cohen to Mexico and posted “wanted” signs all over the city. It&apos;s conjecture, but it is claimed that these “wanted” posters resulted in bounty hunters chasing down Cohen and a shootout with the Mexican police. At a certain point, Cohen was extradited from Mexico by US authorities and sentenced to six months in jail. But to this day, Kremen has yet to receive a penny from Cohen as the judges have given up on making him pay. It&apos;s not for a lack of effort on Kremen&apos;s part, though. He has chased Cohen around the world for 10 years, akin to the film “Catch me if You Can.” Who knows if Kremen will ever receive justice. Kremen ended up selling the domain at auction for $13 million dollars. That&apos;s when Escom entered the picture. Back to Escom In another twist, Escom’s creditors filed a Chapter 11 bankruptcy petition against the company. The creditors wanted to prevent loss of value by selling the name at auction. In a settlement, the court allowed Escom to sell the domain through Sedo, a domain brokerage company. When all was said and done, now- Saw.com  CEO Jeffrey Gabriel sold the domain, Sex.com, to Clover Holdings for $13 million, the highest domain sale on record at the time. If you think you might be sitting on a valuable asset, contact us today for a  domain appraisal . Who knows, you may be sitting on the next multimillion-dollar  domain sale .]]></content:encoded></item>
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            <title><![CDATA[Should You Choose a Branded Domain or a Keyword Domain?]]></title>
            <link>https://testsite.sbs/blog/en/articles/should-you-choose-a-branded-domain-or-a-keyword-domain</link>
            <guid>https://testsite.sbs/blog/en/articles/should-you-choose-a-branded-domain-or-a-keyword-domain</guid>
            <pubDate>Thu, 16 Jul 2020 00:00:00 GMT</pubDate>
            
            
            <category>Buying Guides &amp; Best Practices</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Branded-and-keyword.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[An important decision to make when picking a domain is whether to choose a branded domain or a keyword domain. This decision can affect customer perception of your company and your search engine rankings, two crucial aspects of your online business.]]></description><content:encoded><![CDATA[An important decision to make when picking a domain is whether to choose a branded domain or a keyword domain. This decision can affect customer perception of your company and your search engine rankings, two crucial aspects of your online business. What Are Branded Web Domains? Branded domains are domains that match the brand of the business. Here are a few examples:  Nike.com ,  Google.com ,  Amazon.com . Each of these domains matches their respective brands. Branded domains are rewarded heavily by search engines. They are also unique and memorable, making it easier for customers to return. When to Choose a Branded Web Domain If you have an established brand, it’s a no-brainer to  register a domain  that matches that brand. For one, it will make it much easier for customers to find you online. Additionally, you wouldn&apos;t want your brand&apos;s domain in the hands of anyone else. Another good time to acquire a branded domain is if you&apos;re launching a business or product. It&apos;s good to think of branded domains as intellectual property. When you start a new brand, you typically trademark it. Acquiring the domain that matches your trademarked domain should always be the next step. What Are Keyword Web Domains? Keyword domains, unlike branded domains, contain words that fit the industry of the business. For example, a keyword domain for a roofing company might be something like roofing.com. These types of domains are useful for communicating your business type to customers and to search engines. Keywords are also a friend of search engines. When to Choose a Keyword Web Domain Sometimes when you don&apos;t yet have an established brand, it&apos;s a good idea to combine your brand with a keyword. For example, if you&apos;re opening a coffee business called Black Buzz, you could use the domain blackbuzzcoffee.com. This way, you&apos;d have the benefits of your brand name along with the benefits of the keyword coffee. Without the keyword coffee, potential customers wouldn&apos;t be familiar with your brand Black Buzz, and wouldn&apos;t know you sell coffee. Concluding Thoughts If you have an established brand or a unique brand name, it&apos;s always a good idea to register that domain, if only for defensive purposes against  potential squatting . If customers are not yet familiar with your brand, it may be a good idea to add one or two keywords to your domain to communicate your services or products to potential customers and to search engines. For more information,  contact us for a free domain acquisition consultation . We&apos;ll walk through your  domain strategy and discuss all of your options.  Also, you can check out  this interview  with Saw.com co-founder Jeff Gabriel discussing how to choose a domain name.]]></content:encoded></item>
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            <title><![CDATA[Saw.com featured on DomainInvesting.com!]]></title>
            <link>https://testsite.sbs/blog/en/articles/saw-com-featured-on-domaininvesting-com</link>
            <guid>https://testsite.sbs/blog/en/articles/saw-com-featured-on-domaininvesting-com</guid>
            <pubDate>Tue, 14 Jul 2020 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Domain-investing-1.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Earlier today we were featured on one of the domain industry’s leading blogs regarding the sale of MR.com and FM.com. This is a great article and we think you will enjoy it!]]></description><content:encoded><![CDATA[Earlier today we were featured on one of the domain industry’s leading blogs regarding the sale of MR.com and FM.com. This is a great article and we think you will enjoy it! If you are interested in purchasing a domain name please visit us: https://saw.com/buy FM.com and MR.com Sold by FMA via Saw.com]]></content:encoded></item>
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            <title><![CDATA[Cool and Coolest.com For Sale! Isn’t that cool?]]></title>
            <link>https://testsite.sbs/blog/en/articles/coolandcoolest</link>
            <guid>https://testsite.sbs/blog/en/articles/coolandcoolest</guid>
            <pubDate>Wed, 08 Jul 2020 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/coolest.com_.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Saw.com is proud to announce that we are exclusively listing the two great domains, Cool.com and Coolest.com. This announcement was featured in a world-wide press release just moments ago.]]></description><content:encoded><![CDATA[Saw.com is proud to announce that we are exclusively listing the two great domains, Cool.com and Coolest.com. This announcement was featured in a world-wide press release just moments ago. Here is the link to the press release: https://www.einpresswire.com/shareable-preview/KIlKcjoLfe02E4xxEImp5A If you are interested in purchasing Cool.com or Coolest.com call Brooke Hernandez at: 1-781-281-9475 x701 or  sales@saw.com https://saw.com/buy]]></content:encoded></item>
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            <title><![CDATA[Oops My Domain Expired – Forbes Article]]></title>
            <link>https://testsite.sbs/blog/en/articles/oops</link>
            <guid>https://testsite.sbs/blog/en/articles/oops</guid>
            <pubDate>Tue, 07 Jul 2020 00:00:00 GMT</pubDate>
            
            
            <category>Legal &amp; Policy</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/domain-expire.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[As a Domain Broker one of the objections I have heard many times over the years is that when someone wants to purchase a domain name, and that domain is getting close to expiration they say they will just wait until it expires.Many of us reading this post know that idea is a good one, but the domain industry does not work that way.]]></description><content:encoded><![CDATA[As a Domain Broker one of the objections I have heard many times over the years is that when someone wants to  purchase a domain name , and that domain is getting close to expiration they say they will just wait until it expires. Many of us reading this post know that idea is a good one, but the domain industry does not work that way. Additionally, we have past owners that approach us that let their domain expire. They are not happy about it. One of our clients rightfully purchased that domain in an expiration auction only to be called a thief by the person that never renewed it. Hopefully, in a broad sense,  this article  can help us as an industry educate those from outside the industry understand the expiration process, and make them realize how the system works.]]></content:encoded></item>
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            <title><![CDATA[Do not just go buy a domain! Get a Complimentary Consultation from Saw.com]]></title>
            <link>https://testsite.sbs/blog/en/articles/do-not-just-go-buy-a-domain-get-a-complimentary-consultation-from-saw-com</link>
            <guid>https://testsite.sbs/blog/en/articles/do-not-just-go-buy-a-domain-get-a-complimentary-consultation-from-saw-com</guid>
            <pubDate>Fri, 03 Jul 2020 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Complemetary-Consultation.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[We issued a press release offering the world a complimentary consultation with our Domain Buy Service when buying a web domain name. The team at Saw.com knows that times are hard for many reasons. We also know that dreamers will keep dreaming, entrepreneurs are going to keep creating, and new products and services will be launched.]]></description><content:encoded><![CDATA[We issued a press release offering the world a complimentary consultation with our Domain Buy Service when buying a web domain name. The team at Saw.com knows that times are hard for many reasons. We also know that dreamers will keep dreaming, entrepreneurs are going to keep creating, and new products and services will be launched. We decided to offer what we do best for free when many of our competitors charge up to $100 for a Domain Buying Consultation. Please call, email or submit your contact details to  https://sawbrokerdev.wpengine.com/buy  and tell us your plans or even about the domain you have picked out. We will tell you what we think of your choice, what it might cost, and better options out there for you if they exist—no obligation, entirely complimentary.  For the record, the Domain Brokers who work in our Website Domain Buy Service have years of experience and are passionate about what we do. Give us a call or text: 1-781-281-9475, or visit our  Buy Service Page.  To learn more about the complimentary consultation, and about one of our Domain Brokers that work in this service, please read more in our press release:  Want to buy a domain name? Get a complimentary consultation from Saw.com  ]]></content:encoded></item>
        <item>
            <title><![CDATA[Why hiring a veteran domain broker when buying a domain is vital to your success]]></title>
            <link>https://testsite.sbs/blog/en/articles/domainistaken</link>
            <guid>https://testsite.sbs/blog/en/articles/domainistaken</guid>
            <pubDate>Tue, 30 Jun 2020 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/veteran-domain-broker.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Buying a domain name and securing your company’s brand is a serious undertaking. The result of this process will be what broadcasts your company worldwide. What do you do if the domain name that fits your brand so perfectly is already taken? Securing the services of an experienced, well-respected domain name broker with a decade of experience like me comes into play.]]></description><content:encoded><![CDATA[Buying a domain name  and securing your company’s brand is a serious undertaking. The result of this process will be what broadcasts your company worldwide. What do you do if the domain name that fits your brand so perfectly is already taken? Securing the services of an experienced, well-respected domain name broker with a decade of experience like me comes into play. The Domain you are looking to buy may have been originally hand registered or purchased on the secondary market for various reasons. The Domain may have been obtained for a project that never took off; a branding company could have bought a slew of domains for a client that no longer fits their vision, or may have been purchased by a domain investor looking to make a return on their purchase. Whatever the reason, the web domain name you want to buy is owned by another party. It will be in your best interest to use our domain buy service domain to inquire and negotiate the terms of sale on your behalf. Why First and foremost, confidentiality is critical. It will be in the buyers&apos; best interest to keep their identity confidential throughout the purchase process. Keeping the buyers&apos; information private will play a vital role in buying the Domain at the lowest and best price. The size of the inquiring parties&apos; business, or the amount of funding they have received, will have a direct effect on the perceived value the domain owner thinks the Domain is worth. Let&apos;s face it, people that own domains tend to be more technically savvy than most. They are going to use as many of their resources as possible to their advantage. All negotiations start by piecing together the puzzle that leads to the seller, which can be a long road. A veteran  domain name broker  like myself has a strong network of sellers we have created relationships with. Those relationships can pay off exponentially in moving the process along, receiving a fair price or something as simple as even getting a response. The domain owner could be an individual,  Fortune 500 company , or a small business owner. Either way, a great domain name broker will know the right way to get in touch with the decision-maker for selling the Domain. The more experience matched with a strong network increases the chances of buying the Domain. A seasoned domain name broker will provide clients with guidance on price expectations based on trends within the domain industry, recent comparable sales of other domain names, and other determinants. Understanding the value of a domain name before entering into negotiations will impact the buyers&apos; return on their purchase. Domain brokers with years of expertise in negotiating and buying website domain names for their clients will pay dividends for their clients. Negotiations are a dance between buyer and seller. When a broker is not involved, it, at times, can get overly emotional for one of the parties and possibly lead to the loss of the sale. A domain name broker is not personally invested in the project, has experienced every objection or situation there most likely will be, and has a solution for it. One of the most potent weapons in my arsenal is education. I find myself  educating sellers  about the domain market and the sales process more often than not, even when representing the buyer. When the price is agreed upon, the brokers&apos; duties do not end. We walk both parties through contract negotiations, escrow, and the transfer of the Domain. Buyers and sellers typically have mixed opinions on contract verbiage and terms. Domain brokers assist in getting both parties to agree and execute the contract quickly without sacrificing the opportunity. We handhold both parties through the escrow process and give guidance on the necessary steps to secure the Domain&apos;s funding in place securely. Once the monies are received, we assist in the transfer or push of the Domain to the buyer&apos;s desired registrar account as quickly and smoothly. Experienced domain name brokers like the team at Saw.com always put our clients&apos; best interests first. Our team strives to help our clients get their desired domain name. If, for whatever reason, the Domain you had your heart set on is not available, we have access to almost limitless other domains that fit every budget. Many of our clients have come to us looking for one Domain, and end up buying something else and being much happier with plan b. If you are interested in purchasing a domain contact me, Brooke Hernandez: https://saw.com/buy Brooke@Saw.com 1(781)281-4875 x701]]></content:encoded></item>
        <item>
            <title><![CDATA[Saw.com Video – Media.com is For Sale!]]></title>
            <link>https://testsite.sbs/blog/en/articles/saw-video-media-com-is-for-sale</link>
            <guid>https://testsite.sbs/blog/en/articles/saw-video-media-com-is-for-sale</guid>
            <pubDate>Tue, 30 Jun 2020 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Media.com_.jpg" length="0" type="image/jpg"/>
        <media:content url="https://www.youtube.com/embed/XYdzkJWsun4" medium="video" width="1280" height="720">
      <media:player url="https://www.youtube.com/embed/XYdzkJWsun4" />
      <media:title type="plain">Saw.com Video – Media.com is For Sale!</media:title>
      <media:description type="html"><![CDATA[Media.com is for sale, available for purchase through Saw.com. Watch Amanda Waltz discuss the potential opportunities to be had by owning Media.com. If you’re interested in purchasing Media.com, contact Brooke at Brooke@SAW.com.]]></media:description>
      <media:thumbnail url="https://storage.googleapis.com/saw_blog/Media.com_.jpg" />
      <media:rating scheme="urn:simple">nonadult</media:rating>
    </media:content>
<description><![CDATA[Media.com is for sale, available for purchase through Saw.com. Watch Amanda Waltz discuss the potential opportunities to be had by owning Media.com. If you’re interested in purchasing Media.com, contact Brooke at Brooke@SAW.com.]]></description><content:encoded><![CDATA[Media.com is for sale , available for  purchase  through  Saw.com . Watch Amanda Waltz discuss the potential opportunities to be had by owning Media.com. If you’re interested in purchasing Media.com, contact Brooke at Brooke@SAW.com. Transcript Hey, it’s Amanda Waltz from  SAW.com. I wanted to let everybody know about a unique opportunity that we have available with Media.com. We all seem to be glued to our TVs and our phones and our different platforms lately, trying to filter through so many different news streams and feeds at this point. I think that Media.com would be a great opportunity for somebody who is looking to come in and  consolidate all of these different options. If you are interested in hearing and learning more above the opportunity to own Media.com, please get in touch with Brooke at  Brooke@SAW.com .]]></content:encoded></item>
        <item>
            <title><![CDATA[Saw.com Video – Ballet.com is For Sale!]]></title>
            <link>https://testsite.sbs/blog/en/articles/saw-video-ballet-com-is-for-sale</link>
            <guid>https://testsite.sbs/blog/en/articles/saw-video-ballet-com-is-for-sale</guid>
            <pubDate>Thu, 25 Jun 2020 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Ballet.com_.jpg" length="0" type="image/jpg"/>
        <media:content url="https://www.youtube.com/embed/83z-7nPZGs8" medium="video" width="1280" height="720">
      <media:player url="https://www.youtube.com/embed/83z-7nPZGs8" />
      <media:title type="plain">Saw.com Video – Ballet.com is For Sale!</media:title>
      <media:description type="html"><![CDATA[Ballet.com is for sale for the first time! Watch Amanda Waltz, Saw.com co-founder, discuss potential business opportunities for Ballet.com. This domain offers a great branding opportunity as well. If you’re interested in purchasing Ballet.com, contact Amanda Waltz at Amanda@SAW.com.]]></media:description>
      <media:thumbnail url="https://storage.googleapis.com/saw_blog/Ballet.com_.jpg" />
      <media:rating scheme="urn:simple">nonadult</media:rating>
    </media:content>
<description><![CDATA[Ballet.com is for sale for the first time! Watch Amanda Waltz, Saw.com co-founder, discuss potential business opportunities for Ballet.com. This domain offers a great branding opportunity as well. If you’re interested in purchasing Ballet.com, contact Amanda Waltz at Amanda@SAW.com.]]></description><content:encoded><![CDATA[Ballet.com is for sale  for the first time! Watch Amanda Waltz, Saw.com co-founder, discuss potential business opportunities for Ballet.com. This domain offers a great  branding opportunity  as well. If you’re interested in  purchasing  Ballet.com, contact Amanda Waltz at Amanda@SAW.com. Transcript Hi, this is Amanda Waltz from  SAW.com . Today I wanted to let you all know that we have  Ballet.com for sale . This is the first time that BALLET has been available; it’s been within the same family for the last 20 years who are the original registrants. What Ballet.com has to offer to a new buyer is a clean slate. The only time that this has ever been used is for the previous families dance studio. Like so many others that are in use right now;  opera.com ,  symphony.com ,  orchestra.com ; Ballet.com can offer a clean slate for a number of businesses. It could be used in the dance industry or it could be used in software. Or, it could be used in the space for at-home fitness. The possibilities are really endless. If you’d like to know more about Ballet.com, please get in touch with me, Amanda@SAW.com. Thank you.]]></content:encoded></item>
        <item>
            <title><![CDATA[Your Domain Name Does Matter in Search Results – Microsoft Says So!]]></title>
            <link>https://testsite.sbs/blog/en/articles/your-domain-name-does-matter-in-search-results-microsoft-says-so</link>
            <guid>https://testsite.sbs/blog/en/articles/your-domain-name-does-matter-in-search-results-microsoft-says-so</guid>
            <pubDate>Fri, 19 Jun 2020 00:00:00 GMT</pubDate>
            
            
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Domain-Name-Matters.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[I stumbled upon a study conducted by Microsoft eons ago back in the paleolithic era of search; 2012… It is about how “premium domains” are perceived by the consumer when seeing them in the search results compared to a lower value “non-premium” domain.]]></description><content:encoded><![CDATA[I stumbled upon a study conducted by Microsoft eons ago back in the paleolithic era of search; 2012… It is about how “premium domains” are perceived by the consumer when seeing them in the search results compared to a lower value “non-premium” domain. I posted the article on  Circle ID , and I also linked it to the study Microsoft Conducted a while ago. This study conducted by such a reputable source proves there are a lot of misconceptions about the value of domains. Regularly we hear objections from buyers along the lines of: “I will just register a domain and SEO it!” “Domains just aren’t worth what they used to be anymore.” The study might be a few years old, but the human brain and how it reacts has not changed much in eight years. Here is the article summarizing the results of the study Here is the study]]></content:encoded></item>
        <item>
            <title><![CDATA[Past Congressional Attempts to Combat Online Copyright Infringement]]></title>
            <link>https://testsite.sbs/blog/en/articles/past-congressional-attempts-to-combat-online-copyright-infringement</link>
            <guid>https://testsite.sbs/blog/en/articles/past-congressional-attempts-to-combat-online-copyright-infringement</guid>
            <pubDate>Thu, 18 Jun 2020 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Past-Congressional-Attempts.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[In the past ten years, Congress has tried on multiple occasions to pass legislation to combat online copyright infringement. While the bills received bipartisan support and support from powerful groups such as the Motion Picture Association of America (MPAA), both attempts failed.]]></description><content:encoded><![CDATA[In the past ten years, Congress has tried on multiple occasions to pass legislation to combat online copyright infringement. While the bills received bipartisan support and support from powerful groups such as the Motion Picture Association of America (MPAA), both attempts failed. The first was the  Combating Online Infringement and Counterfeits Act (COICA)  in 2010, and the second was the  Stop Online Piracy Act (SOPA)  in 2011. Another bill, the  PROTECT IP Act (PIPA) , a rewrite of COICA and similar to the Stop Online Piracy Act (SOPA), also never passed. This article will discuss why these bills failed, what it means for the future, and why it matters to the domain industry and the Internet as a whole. COICA COICA was a controversial bill introduced by Patrick Leahy (D-VT) to combat online copyright infringement. The bill would work by authorizing the Attorney General (AG) to essentially pull the plug on any domain, domestic or foreign, deemed to be “dedicated to infringing activities.” This was a catch-all that included domains in violation of copyright law or that sell or promote counterfeit goods or services. Essentially, under this law, if a website were to be found in violation of copyright law, the AG could require Internet Service Providers (ISPs) to hide that website’s domain name from being accessed. From the onset, several groups opposed the bill. Opponents stated that the bill was in violation of the First Amendment and could harm legitimate websites. They argued that the criteria were too vague and that it was dangerous to allow the government to decide which websites were legitimate and which were “dedicated to infringing activities.” Although the bill had bipartisan support, it died when the 111th session of Congress ended. They basically ran out of time. If this bill were to have passed, search engines such as The Pirate Bay would have been in danger of losing their domain. Additionally, registries owning the rights to domain extensions would have also found themselves in some murky legal waters. SOPA SOPA, introduced in 2011 by Lamar Smith (R-TX), was Congress’ next attempt at combating online infringement. This bill went a step further than COICA. It would have: Barred advertising agencies from conducting business with infringing websites Barred search engines from linking to the websites Required ISPs to block access to the websites Expanded criminal laws to include unauthorized streaming of copyrighted content, with a maximum penalty of five years in prison As with COICA, SOPA proponents said it would protect intellectual property and ease the enforcement of copyright laws. It received widespread bipartisan support, along with support from many organizations, including the Better Business Bureau and the Chamber of Commerce. Opponents of SOPA argued similarly to arguments made in opposition to COICA. They argued that it would be an infringement on free speech and would serve to censor the Internet. For the opponents, they felt it went too far and would put too many websites at risk of the government closing its doors. Opposition grew as an online movement in 2012 when Wikipedia and around 7,000 other websites blacked out their service in protest against the bill. Other protests included an act by the hacker group Anonymous when they blocked access to number pro-SOPA companies including CBS.com. In response to these events, Senate Majority leader Harry Reid (D-NV) postponed the vote. Later, the bill died when the 112th session of Congress ended. Now What? So what does all this mean for the future of free speech on the Internet? One takeaway is that neither of these bills passed, so the status quo remains. On the other hand, each of these attempts had bipartisan support as well as support from powerful companies and organizations such as Major League Baseball, the National Football League, Nike, Nintendo, Viacom, the Recording Industry Association of America, and many more. These attempts to enforce copyright law on the Internet are not going to stop, and they could put legitimate domain owners at risk of losing their lives. We should look to these bills and the arguments made on either side to inform future debates around this issue. We at  Saw.com  believe it is important that any person that is looking to purchase a domain name or launch any sort of an internet business stays informed. To learn more about what you can do to protect your rights we highly suggest, and support the  Internet Commerce Association .]]></content:encoded></item>
        <item>
            <title><![CDATA[Saw.com Video – The Radio Test]]></title>
            <link>https://testsite.sbs/blog/en/articles/saw-video-the-radio-test</link>
            <guid>https://testsite.sbs/blog/en/articles/saw-video-the-radio-test</guid>
            <pubDate>Wed, 17 Jun 2020 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Domain-Valuations.jpg" length="0" type="image/jpg"/>
        <media:content url="https://www.youtube.com/embed/ViPTYEzNi-I" medium="video" width="1280" height="720">
      <media:player url="https://www.youtube.com/embed/ViPTYEzNi-I" />
      <media:title type="plain">Saw.com Video – The Radio Test</media:title>
      <media:description type="html"><![CDATA[Saw.com co-founder Jeff Gabriel explains the “radio test” in a saw.com video. He discusses how the radio test is an essential factor in determining the value of a domain name.]]></media:description>
      <media:thumbnail url="https://storage.googleapis.com/saw_blog/Domain-Valuations.jpg" />
      <media:rating scheme="urn:simple">nonadult</media:rating>
    </media:content>
<description><![CDATA[Saw.com co-founder Jeff Gabriel explains the “radio test” in a saw.com video. He discusses how the radio test is an essential factor in determining the value of a domain name.]]></description><content:encoded><![CDATA[Saw.com  co-founder Jeff Gabriel explains the “radio test” in a saw.com video. He discusses how the radio test is an essential  factor in determining the value of a domain name . Transcript Hi, my name is Jeff Gabriel, and I’m the CEO and co-founder of  SAW.com . Now what ties into the length of the domain name is kind of an easy thing to look at but it’s also kind of an opinion call, but it takes a lot of common sense to look at. The question is, “How memorable is it?” And, “Will it pass this thing called the radio test?”  The question is, “How will it sound on the radio?”  “How will it be perceived by your listener?”  And when we are talking about the radio test, we are also talking about putting it in a video, putting it on a business card, verbally telling somebody the name of your business at a conference. Will they remember it? Will they be able to go back and be able to spell it? Can a family or people who go and purchase your goods and services be able to say it and remember the name of your business and be able to send you the name of that business. And then tying into the length and how universal it is, how easy it is to spell. The name  achieve.com  would be a wonderful domain name, but will people mix up the e and the i?  How does it sound to somebody who doesn’t speak English as their first language? Are they going to have a hard time spelling it? There are a lot of people who come to me and ask me to appraise domain names or ask me to help them acquire domain names that instead of using the letter s at the end they use the letter z and pronounce it like its plural. What does that do to your business with the radio test, with people making it memorable? It doesn’t help. In order for a domain name to be valuable, it needs to be memorable. It also has to be able to pass something called the radio test. It takes a little bit of common sense, but I’m going to give you an example of something with the radio test that would really make you scratch your head. If you were to purchase the domain name  read.com , what do you think about it? Do you think about somebody reading a book? Do you think about the action of selling a bookstore? Or what if I told you it’s something that went into a musical instrument and it was spelled reed? What does that do to the value of the domain name? If you would like us to talk about a particular subject regarding domains or websites please  contact us .]]></content:encoded></item>
        <item>
            <title><![CDATA[Saw.com Video – Login.com is for Sale!]]></title>
            <link>https://testsite.sbs/blog/en/articles/saw-video-login-com-is-for-sale</link>
            <guid>https://testsite.sbs/blog/en/articles/saw-video-login-com-is-for-sale</guid>
            <pubDate>Wed, 17 Jun 2020 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Login.com_.jpg" length="0" type="image/jpg"/>
        <media:content url="https://www.youtube.com/embed/SoE978XPLtU" medium="video" width="1280" height="720">
      <media:player url="https://www.youtube.com/embed/SoE978XPLtU" />
      <media:title type="plain">Saw.com Video – Login.com is for Sale!</media:title>
      <media:description type="html"><![CDATA[Saw.com co-founder Amanda Waltz announces that Login.com is for sale in a new Saw.com video. This is the perfect domain for any company in the password management or security industry! If interested, please contact Rob at rob@saw.com or use our contact form.]]></media:description>
      <media:thumbnail url="https://storage.googleapis.com/saw_blog/Login.com_.jpg" />
      <media:rating scheme="urn:simple">nonadult</media:rating>
    </media:content>
<description><![CDATA[Saw.com co-founder Amanda Waltz announces that Login.com is for sale in a new Saw.com video. This is the perfect domain for any company in the password management or security industry! If interested, please contact Rob at rob@saw.com or use our contact form.]]></description><content:encoded><![CDATA[Saw.com  co-founder Amanda Waltz announces that  Login.com  is for sale in a new Saw.com video. This is the perfect domain for any company in the password management or security industry! If interested, please contact Rob at  rob@saw.com  or use our  contact form . Transcript Hi, it’s Amanda Waltz from SAW.com. I’m here today to talk about the unique opportunity that is available with our firm to own  login.com. Login.com is available for sale. It is part of a company at this point, but the owner is looking to divest of this particular digital asset.  Login could be used as a security platform.  Obviously, there are so many uses, so many times in a day where we’re all asked to log into something.  It’s the universal term when it comes to protecting your passwords.  There are just so many possibilities for a company to be able to brand themselves on  login.com . if you’re interested in  purchasing  login.com, please get in touch with Rob. He’s available at  Rob@SAW.com . Thanks.]]></content:encoded></item>
        <item>
            <title><![CDATA[Saw.com Video – Perform.com is For Sale]]></title>
            <link>https://testsite.sbs/blog/en/articles/saw-video-perform-com-is-for-sale</link>
            <guid>https://testsite.sbs/blog/en/articles/saw-video-perform-com-is-for-sale</guid>
            <pubDate>Wed, 17 Jun 2020 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Perfom.com_.jpg" length="0" type="image/jpg"/>
        <media:content url="https://www.youtube.com/embed/M9OXd8lKSTM" medium="video" width="1280" height="720">
      <media:player url="https://www.youtube.com/embed/M9OXd8lKSTM" />
      <media:title type="plain">Saw.com Video – Perform.com is For Sale</media:title>
      <media:description type="html"><![CDATA[Saw.com co-founder Amanda Waltz announces that Perform.com is for sale in a new Saw.com video. This is a great, one-word domain that serves as an awesome opportunity! If interested, please contact Rob at rob@saw.com.]]></media:description>
      <media:thumbnail url="https://storage.googleapis.com/saw_blog/Perfom.com_.jpg" />
      <media:rating scheme="urn:simple">nonadult</media:rating>
    </media:content>
<description><![CDATA[Saw.com co-founder Amanda Waltz announces that Perform.com is for sale in a new Saw.com video. This is a great, one-word domain that serves as an awesome opportunity! If interested, please contact Rob at rob@saw.com.]]></description><content:encoded><![CDATA[Saw.com  co-founder Amanda Waltz announces that  Perform.com  is for sale in a new Saw.com video. This is a great, one-word domain that serves as an awesome opportunity! If interested, please contact Rob at  rob@saw.com . Transcript Hi, it’s Amanda Waltz from  SAW.com . I wanted to let everybody know that we have a great opportunity for a new owner to own  perform.com. Perform.com offers a clean slate; it’s a nice, generic one-word .com that could be used in multiple applications. I could certainly see this as somebody using it in the fitness industry, but again it 
 could also be used for finance, a services platform, or a number of other things. If you’re interested in  perform.com,  please get in touch with  Rob@saw.com . Thanks.]]></content:encoded></item>
        <item>
            <title><![CDATA[For the first time in 18 years, Login.com, is for sale!]]></title>
            <link>https://testsite.sbs/blog/en/articles/for-the-first-time-in-18-years-login-com-is-for-sale</link>
            <guid>https://testsite.sbs/blog/en/articles/for-the-first-time-in-18-years-login-com-is-for-sale</guid>
            <pubDate>Thu, 28 May 2020 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Login.com-for-sale.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Projections show that the Identity and Access Management (IAM) industry, an already booming industry, will grow by over 13% by the end of 2026. As more and more people work remotely, the industry will continue to grow. Login.com is truly an industry-defining name, and there is no better time to buy this domain.]]></description><content:encoded><![CDATA[Attention – Login.com is for sale for the first time in 18 years, exclusively through Saw.com Projections show that the Identity and Access Management (IAM) industry, an already booming industry, will grow by over 13% by the end of 2026. As more and more people work remotely, the industry will continue to grow. Login.com is truly an industry-defining name, and there is no better time to buy this domain. Login.com, a short, simple to spell, and recognizable premium domain name will not stay on the market long. Business leaders understand that premium domains boost credibility and establish companies at the top of their industries. Login.com will provide invaluable brand protection in addition to growing as an asset as the IAM industry grows. Let our Domain Name Brokers walk you through all aspects of how to  buy a domain name . We give you all the support and guidance you need to buy the perfect domain for your business. Here is the press release featured on Business Insider: https://markets.businessinsider.com/news/stocks/for-the-first-time-in-18-years-login-com-is-for-sale-1029237391 For more information, call Robert Wilson at 1-781-281-9475 x703, email at  Rob@Saw.com , or visit:  https://sell.sawbrokers.com/domain/login.com/  to make an inquiry. If you are interested in us representing your super  premium domain  name or help manage your portfolio please contact us.]]></content:encoded></item>
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            <title><![CDATA[Ballet.com For Sale with Saw.com]]></title>
            <link>https://testsite.sbs/blog/en/articles/ballet-com-for-sale-with-saw-com</link>
            <guid>https://testsite.sbs/blog/en/articles/ballet-com-for-sale-with-saw-com</guid>
            <pubDate>Wed, 20 May 2020 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Ballet.com-For-Sale-with-Saw.com_.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[We are proud to announce that we are currently the exclusive Brokers representing the sale of the domain name, Ballet.com. For the first time ever this domain has been listed for sale. ]]></description><content:encoded><![CDATA[We are proud to announce that we are currently the exclusive Brokers representing the sale of the domain name, Ballet.com. For the first time ever this domain has been listed for sale. In just the short period of time Saw.com has been representing this premium domain we have received a considerable amount of interest not only from the most obvious possible suitors but in many different industries one may never expect! This opportunity has had so much interest our release has been featured on YahooFinance.com, MarketWatch.com and hundreds of other sites! For more information, call Amanda Waltz @ 1-781-281-9475 x702 or  Amanda@Saw.com  or visit:  ballet.com  to make an inquiry. If you are interested in us  representing your super premium domain name  or help managing your portfolio please  contact us .]]></content:encoded></item>
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            <title><![CDATA[Saw.com Video – Join the ICA]]></title>
            <link>https://testsite.sbs/blog/en/articles/saw-video-join-the-ica</link>
            <guid>https://testsite.sbs/blog/en/articles/saw-video-join-the-ica</guid>
            <pubDate>Tue, 19 May 2020 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Join-the-ICA.jpg" length="0" type="image/jpg"/>
        <media:content url="https://www.youtube.com/embed/9gPyDtopcew" medium="video" width="1280" height="720">
      <media:player url="https://www.youtube.com/embed/9gPyDtopcew" />
      <media:title type="plain">Saw.com Video – Join the ICA</media:title>
      <media:description type="html"><![CDATA[Saw.com co-founder Jeffrey Gabriel is asking you to join the Internet Commerce Association (ICA) in a Saw.com video. In the video, Jeff explains what the ICA does, its role in the domain industry, and its legal advocacy efforts to protect domain owners. He also discusses the benefits of membership. Check out the video below!]]></media:description>
      <media:thumbnail url="https://storage.googleapis.com/saw_blog/Join-the-ICA.jpg" />
      <media:rating scheme="urn:simple">nonadult</media:rating>
    </media:content>
<description><![CDATA[Saw.com co-founder Jeffrey Gabriel is asking you to join the Internet Commerce Association (ICA) in a Saw.com video. In the video, Jeff explains what the ICA does, its role in the domain industry, and its legal advocacy efforts to protect domain owners. He also discusses the benefits of membership. Check out the video below!]]></description><content:encoded><![CDATA[Saw.com  co-founder Jeffrey Gabriel is asking you to join the  Internet Commerce Association (ICA)  in a Saw.com video. In the video, Jeff explains what the ICA does, its role in the domain industry, and its legal advocacy efforts to protect domain owners. He also discusses the benefits of membership. Check out the video below! Transcript Hi, this is Jeff Gabriel, co-founder of SAW.com and we want you to join the ICA! So what is the ICA?  The ICA is the Internet Commerce Association. The ICA has accomplished many amazing things that, if you&apos;re serious about offering any type of goods or services being an investor, being a registrar, or even a broker like myself and you&apos;re serious about the domain industry, you should be part of this group.  They look out for people like us.  The part that I love about this group is that it is small and you get to share your opinions and be part of what they&apos;re trying to accomplish. Not only have they looked out for those in the domain industry, but they have helped countless nonprofits save tens of thousands of dollars per year on just registration fees and costs. So I&apos;m going to get into this right here and read you the story of Ethos Capital versus the ICA.  The ICA was at the forefront of opposition to the Ethos Capital acquisition of the Public Interest registry which owns and manages the dot-org TLD.  Why does that matter to you or anyone for that matter?  Well, here&apos;s a very abridged version.  ICANN, which is a governing body of the majority of domain extensions, removed the price caps on the dot-org extension so that technically means that those that manage the dot-org extension could raise a renewal price to almost whatever they&apos;d like.  The current wholesale price of a dot-org is nine dollars and ninety-three cents and they have about ten million dot-orgs registered at the present time.  Some of you might say, “Okay, so what?”  Well just by pure coincidence, shortly after the caps were lifted, the dot-org registry sold to a company called Ethos Capital which was led by the former CEO of ICANN and without any reason but greed, Ethos could effectively change the price of a dot-org, let&apos;s just guess, to $20.00 a year and double their revenue.  Just to give you a little bit of an example, I&apos;m sure you&apos;re familiar with the YMCA. Well, they own 5,400 dot-org domain names and for all of the camps, gyms, projects, and great things they are doing, Ethos would siphon fifty-four thousand extra dollars from those great things year after year if they got their way.  Well, guess what?  When the ICA found out about this travesty, Zach Malkovich, the head of the ICA and a great friend of mine, an amazing lawyer, was the first to submit a letter to ICANN which caught the eye of the state of California Department of Justice, which began the movement to get this overturned. After a thorough investigation, ICANN decided to overturn the purchase and did specifically cite the very first comments submitted by the ICA which is a very large determining factor in the decision, creating precedence. Interests in their comments will take part in future decision-making by ICANN.  So, if you don&apos;t think these are two groundbreaking achievements, you need to think a little bit more. The ICA led the charge to organize opposition to the lifting of the price caps on dot-org, helping the nonprofit community which brought in over three thousand comments to ICANN telling them not to do this.  And let&apos;s not forget the recent price increase on dot-com that they were trying to push through as well which brought in over 9,000 public comments. ICANN initially disregarded these public comments and it is now the foundation for the critique of ICANN&apos;s governance and has been cited in the letters from Congress and more importantly the California Attorney General.  So in essence, ICANN is taking fees and being supported to help the world and the public and they are actually doing the opposite.  ICANN has been forced to do the right thing and the ICA has been a little bit of a police force policing the police. If you care about ensuring that domain name investing in registering domain names remains affordable and productive, then the ICA needs your support. There are powerful forces at play who would like to destroy the  domain name investment  business and to make it more difficult for you to purchase and sell domain names, which are an asset class like any other asset.  Join this group!  Join it today. $25 a month can go so far for so many people just like yourself. Visit  Internetcommerce.org/join , again Internetcommerce.org/join is where you should go to join today Internetcommerce.org/join. And this leads me to some really good news: they&apos;ve just lowered their monthly membership fee to just $25 a month.  Yeah I understand, it&apos;s hard times out there and there are a lot of great causes but the ICA has accomplished quite a bit and I&apos;ll tell you what; it&apos;s worth every single penny.  So what do you get with your $25 a month membership?  Well, you get to help in participating and formulating ICA domain name policies.  This is quite large.  You get to help out with the policies that we&apos;re creating and what we&apos;re trying to go for next.  You get a public profile on the ICA website.  You get an ICA website membership badge which creates credibility among customers.  You get identification as an ICA member on the name pros meeting and networking with the other ICA members and ICA mailing lists. You get access to the ICA general counsel on policy matters; this is actually a really important resource for people in the domain business to go and look at different situations they might find themselves in.  This is something that would cost you thousands of dollars in legal fees to find plus much more. You also get to rub elbows with the likes of yours truly and other big industry players. It&apos;s really like the “who&apos;s who” in the domain industry and if you pay close attention, I&apos;m sure you know who those people are and they are all members of the ICA.  But most importantly, in my opinion, the ICA has helped out not just those on the Internet or in the domain industry – they have helped out thousands, if not tens of thousands, of nonprofits to save money. Be informed. Join the ICA.]]></content:encoded></item>
        <item>
            <title><![CDATA[What To Do When The Domain Name You Want Is Taken]]></title>
            <link>https://testsite.sbs/blog/en/articles/what-to-do-when-the-domain-name-you-want-is-taken</link>
            <guid>https://testsite.sbs/blog/en/articles/what-to-do-when-the-domain-name-you-want-is-taken</guid>
            <pubDate>Wed, 13 May 2020 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Forbes.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Jeff Gabriel again shares his domain expertise in an article featured on Forbes.com. In the article, Jeff explains the most effective strategy when the domain you want to purchase is already taken.]]></description><content:encoded><![CDATA[Jeff Gabriel again shares his domain expertise in an  article featured on Forbes.com . In the article, Jeff explains the most effective strategy when the domain you want to purchase is already taken. The article touches on crucial steps in the process, including: Finding the owner of the domain . The easiest way to do this, Jeff explains, is to perform a WHOIS search. Making an offer on the domain. This step begins with determining the true value of the domain, which involves analyzing the domain according to a handful of  appraisal metrics . Another aspect of this step is negotiation. Domain brokers are quite helpful in negotiating prices with sellers. Considering alternative domains. If it’s simply not feasible to purchase the domain of your dreams, you may need to consider alternate names that still meet your business needs. Jeff closes the article by explaining the benefits of hiring a domain broker and how they can assist in the three steps above. As Jeff writes, “Some business owners choose to hire a domain broker to help them navigate the challenges of obtaining a new domain name for their companies. If you’re thinking of doing this, remember to have a phone call with the broker to go over their experience and the acquisition process. Conduct some research on them. Make sure you understand how they charge and make sure you know whose best interests they represent in the transaction: the buyer’s, seller’s or their own.” To learn more about how  Saw.com  can assist in the domain acquisition process,  contact  a Saw.com professional today.]]></content:encoded></item>
        <item>
            <title><![CDATA[Founders Interview: Choosing The Perfect Domain For Your Business With Jeffrey Gabriel]]></title>
            <link>https://testsite.sbs/blog/en/articles/founders-interview-choosing-the-perfect-domain-for-your-business-with-jeffrey-gabriel</link>
            <guid>https://testsite.sbs/blog/en/articles/founders-interview-choosing-the-perfect-domain-for-your-business-with-jeffrey-gabriel</guid>
            <pubDate>Tue, 05 May 2020 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/newlogo.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Jeff Gabriel, Saw.com co-founder and CEO, was interviewed by Richard Lau from Logo.com to discuss the founding of Saw.com and the origins of the company. Jeff discusses the trajectory of the Saw.com launch, from the logo’s origins to soft-launch, to aspirational plans for the future.]]></description><content:encoded><![CDATA[Jeff Gabriel, Saw.com co-founder and CEO, was  interviewed  by Richard Lau from Logo.com to discuss the founding of  Saw.com  and the origins of the company. Jeff discusses the trajectory of the Saw.com launch, from the logo’s origins to soft-launch, to aspirational plans for the future. When discussing those future plans, Jeff states “I love launching new products, processes, and technology. We have many tools that will become available to our salespeople in the near future along with the launch of our blog and a marketplace to showcase the inventory we have for sale.” To learn more about Saw.com and its  services ,  contact  a  Saw.com  professional today. Here is the article: https://logo.com/blog/founders-interview-jeffrey-gabriel]]></content:encoded></item>
        <item>
            <title><![CDATA[Mastering the Startup Domain Acquisition Process with Amanda Waltz]]></title>
            <link>https://testsite.sbs/blog/en/articles/step-by-step-the-startup-domain-acquisition-process-with-amanda-waltz</link>
            <guid>https://testsite.sbs/blog/en/articles/step-by-step-the-startup-domain-acquisition-process-with-amanda-waltz</guid>
            <pubDate>Tue, 28 Apr 2020 00:00:00 GMT</pubDate>
            
            
            <category>Buying Guides &amp; Best Practices</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Step-by-Step-The-Startup-Domain-Acquisition-Process.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Amanda Waltz, co-founder of Saw.com, was recently interviewed by Tess Diaz of Domain Sherpa. In the interview, Amanda provides a step-by-step review of the domain acquisition process and explains how brokers assist throughout the process.]]></description><content:encoded><![CDATA[Amanda Waltz, co-founder of Saw.com, was recently  interviewed  by Tess Diaz of Domain Sherpa. In the interview, Amanda provides a step-by-step review of the  domain acquisition process  and explains how brokers assist throughout the process. At a high level, Amanda explains that the process works as follows: Create an acquisition shortlist (broker assists in building shortlist based on the client’s needs) Narrow down shortlist (broker asks the client about goals and target audience to narrow down the list to most effective domains) Make offers (broker appraises names and negotiates prices on behalf of the client) Acquire name Step by Step: the Startup Domain Acquisition Process – with Amanda Waltz To inquire about Saw.com’s acquisition services,  contact  a Saw.com professional today. Here is the transcript of the video: Tess Diaz and Amanda Waltz Tess Diaz: Today we have a great chat with Amanda Waltz of Saw.com discussing how a domain acquisition works when you’re not sure of what domain you want to acquire. How a broker can assist you in that process with or without a marketing agency. I hope you enjoy the show and learn a lot. Efty was built by domain investors to increase your inquiries sales and profit. Forget spreadsheets and archived e-mails. Manage your entire investment portfolio in one place using a secure and completely confidential platform. Learn more at Efty.com. That’s E F T Y, efty.com. Tess: Hey Sherpa network, I’m Tess Diaz, Executive Producer of DomanSherpa.com, and today we are joined by Amanda Waltz of Saw.com. Hi Amanda, how are you doing? Amanda Waltz: Good how are you? Tess: I’m pretty well thanks. So, you have been brokering domains for how many years? Amanda: A lot, I kind of lost track. I think it’s 10 years this year. Tess: Oh! Congratulations! Amanda: Yeah, thank you. Tess: Yeah you have been a real driving force in the brokerage industry, and I am excited to have this conversation with you today. First I know last time you were on we were talking about a couple of dings in the messages and I’m super excited that we have figured out what to do (Amanda laughs) and I think it’s A PSA for humanity (Amanda laughs) we should share it because it’s a pain in the neck this whole work from home is an adjustment for everyone. And on top of that I mean we all use shut down iMessages on your computer. You mute the message you do not disturb, and it still dings! And it’s taken me this long to figure it out so PSA for our whole Sherpa network. What do we do? We went… Amanda: (laughs) I think it was in the settings on the actual mac, rather than. Tess: …Yeah, we went up into the… Amanda: The phone. Tess: …You’re right into the Apple icon on the computer. Amanda: Right. Tess: Then messages. Amanda: Yes, and then. Tess: Preferences. Amanda: Right. Tess: General, and then play sound effects. Amanda: Exactly and turned it off. Tess: And most other things if you quit the application it should stop Amanda: Absolutely. Usually takes care of it and I thought oh gosh, I’ve done it on my phone and we got that feedback from one of the listeners and there’s nothing worse especially if you’re noise-sensitive I have a couple of people in my family who are driven to who knows what when noises are really that annoying, so I felt for that guy for sure. Tess: Yeah well I mean I do feel for listeners absolutely but also on the other end I just feel like they’re so many little problems that we are solving constantly. Amanda: Yes, well you solved it. (Amanda laughs) Tess: Oh! (Tess laughs) Amanda: It was you, thank you. (Amanda laughs) Tess: I like that we sat and tested it and send me another text! Amanda: It was good teamwork for sure. Tess: High five! Alright, so I am excited to talk to you today about the process when a client approaches a broker for an acquisition both for folks who are listening to the show to understand what that process looks like or also sometimes people come and listen to this just to discern if they need a broker or what value a broker adds. And I think aside from the negotiation process and saving you time and money in the negotiations. I think what we want to focus on today is that different parts of the entire step-by-step process, so you said you’re working on 3 large acquisitions right now. And you don’t have to share all that. Amanda: Sure Tess: But let’s walk through, so many calls you made it have already decided we don’t have to go through the decision-making process right like so let’s say they’re at the point, they know they want you to be their broker and sometimes they know what the domain is sometimes they don’t. How do you start out? And we’re talking just high-end acquisitions, so probably what 6 figures and up let’s say? Amanda: Correct. Yup, and that’s what the three of these are right now there are very different. They all came to us by way of referral so I would say honestly 90% of our acquisition business comes from other happy customers who have utilized our services in the past, whether it was myself on my own or one of our other team members and their other companies and they did a good job for that particular client and I’ve had calls are people have said to me oh I was with so-and-so at dinner the other night we started talking about their great brand and they mentioned that it all came from a domain name. And we want to know if you can do that same thing for us. I mean that like the most amazing call or email to get when somebody specifically says like we found our domain before we found before we named our company. Tess: Mhm, yeah. Amanda: You and I both know that it certainly does not always work that way and there’s sometimes that 11th-hour phone call from a company saying oh my gosh I can’t believe our digital agency didn’t get this, but they recommended you and can you help us get this now. So, I would say that no two acquisitions are the same I couldn’t even begin to describe how different all of them are especially even the three that I’m working with right now. The only thing that’s similar and exactly the same is that they all came from another customer who was happy with our services in the past. So back to your question about how we begin. Usually, well not usually, I won’t do it without having a telephone conversation with the potential client just to make sure that we’re on the same page that they understand that Like I just said to you before, no two are exactly the same. Some acquisitions can take a week, some can take a month, some can take a year, and it really needs to depend on a good working relationship. You know, do they understand the expectations? Do I understand their expectations? Are the expectations aligned? Does it make sense for us to work together? Tess: Absolutely. Amanda: Yeah, so I don’t necessarily have a full-on questionnaire, but I do have three main questions that I walk through with them and it’s (pause) I think it goes back almost to consultative sales training in that, do you understand what your prospect needs? Do they understand what it is that you have to deliver? Do they understand (pause) time? Do they have the budget for what they’re looking for? And do you have, if you have those matches, how’s your rapport, does this person seem like somebody that you want to work with and for. and then a lot of the other details I would say get ironed out as you go through the process. You might identify their product, service, platform, whatever it is that that they’re looking to bring to market. Every founder has a vision. They may be at the very early stages of what that vision looks like, they could also be (pause) already started. They may have a seed round; they may have it be all personally funded. And that goes, that also plays into budget timeframes and what their threshold is. I don’t necessarily even love it when somebody comes to me and says I know exactly what the domain is that I want and I know I have a budget for it because it doesn’t always work out that that is what the domain ends up being at the end when the brand is rolled out. So, having somebody as a founder or as the chief legal or marketing or whomever within the organization having them have the flexibility and understand that just because they have a seven-figure budget doesn’t necessarily mean that they’re going to get their top choice of a domain name. Tess: Very true so it sounds like most people come to you without knowing exactly what domain they want. Do they present a shortlist to you or how do you move from saying I don’t know what I want, to the next stage? Amanda: Yeah, oftentimes, they will say we like brand names like this, we have a vision for our company, we know how we’re gonna market our product or service. Whether it’s direct to consumer, or business to business, or business to consumer, through some sort of change, they already have that business plan pretty strategically mapped out at that point. And then in a series of questions, we can typically figure out what resonates with them. Is their target audience female? Is their target audience male? And try and guide them in that direction like this particular word is a little bit more masculine than this, is that the direction that you’re thinking. And oftentimes in that conversation, they’ll say, “Oh yeah, you know what? You’re right. Like that’s the avenue that we should be going.” Sometimes they already know that. Sometimes (pause) they don’t know that. It really depends. I’m seeing a lot more companies that are willing to think a little bit more outside the box as far as, let’s say we have a client that’s looking in (pause) a particular industry. A furniture industry for example, and they understand that their target market may be starting out at the United States but perhaps they want to expand globally, and they understand that as a very large percentage of the United States is now Spanish-speaking. Maybe we should start to look in (pause) Spanish language domains. They can make that transition very easily and quickly looking at data points and having our team suggest data points to them that backs up their theory. Tess: Okay, and what (pause) about like a branding agency? Are they usually, is it a broker or branding agency? Is it in conjunction? What do you see there? Amanda: I think it depends on the client, I think it also depends on the relationship, The customers that I have, personally, I’ve worked with them time and time again in different areas of their lives so if they started out in a large Fortune 500 or 100 and they were marketing or their company was purchased by one of those Fortune 500 companies and so I’ve sort of gone the life cycle with them. Sometimes they engage in agency very early on. Sometimes they engage in m&amp;a firms very early on. (pause) And I’ll work with them as their (pause) as they’re developing the concept and as they’re working with their internal team to talk about shares and whatnot some of these founders bring me in at that stage. Tess: Okay. Amanda: We talk about options and all of that at that stage. I have worked with agencies, digital agencies, there’s a couple in New York that I like to work with a lot. (pause) And it’s developed over time because in the beginning when I was first introduced to them, they didn’t want to work with us. Tess: Not you personally but I think a lot of branding agencies really miss the boat on the domain aspect. Amanda: Completely. Tess: Yeah. Amanda: Or they’ve got it, like they think they’ve totally got it, they are, there’s one in particular that I work with a lot now that in the beginning, they were like, “Yeah we know that .com is not available. We’ll just do a .io.” And I was like, “Oh gosh, yes you certainly could go in that direction. However, I don’t suggest it, and here’s why. Your client and my client have brought us together today. So that we can try and work through this really quickly and make sure that we have alternatives in the .com should we not be able to get the first choice we’re not going to immediately pivot to a .io. Like that’s why we’re all here today to talk about this.” Tess: You’re a great collaborator, yeah. So, whether you’re working with the branding agency or not you’re definitely contributing on that end, you’re here, and I’ve definitely done the same and seen the same over it Media Options doing brokerage there. So, you kind of present this shortlist and as you work together on ideas and what their concepts are or what they want to connote. What if they had any budget in the world they would want just to help say okay if this is what you would get if every domain in the world was available that helps us know which direction to take. And then how do you start pricing that out or knowing what their actual options are what’s on the market. Amanda: Yeah so I work with a lot of different other brokers and also with owners, portfolio owners, to be able to know what they have available. And usually, I’ll go to some of the larger owners and say okay I have a client that has a budget of 200 to 600 for the right domain. They’ll go to 600 for the pie in the sky like their absolute ultimate and this is the type of service that they’re looking to roll out. What do you have that you think could fit into this? And then, I just keep good records of what they’ve given to me and then sometimes I’ll go back and say, “Oh you know, most of the time they want to know, okay they send me a list of 30 what do I think that my client is going to like off of that”. And I’ll pick out usually 3 or 4 and say, “This is what I’m putting on my shortlist.” This is what I’m recommending that they continue to look at, and the rest I don’t really think are going to be a fit for them, but is it okay for me to keep them on a list and check back with you and next month and I will most likely have a different client who will have similar requests would that be okay? And nine times out of ten the seller will say yes because ultimately that’s what they want to have happen. They want their domain, their investment asset to turn into a household brand. And have the company that is using it, use it in a way that if they were going to use it themselves they would have done so. Tess: That’s neat to see that side of it. Amanda: Yeah. Tess: And there’s no MLS in the domain industry or anything like that, so relationships and record keeping are very important. Sounds like you do a great job at that and those… Amanda: There’s (laughs)… Tess: …Private portfolio owners are important. Amanda: Yeah there have definitely been times, I mean I see this all the time, it’s, I say to buyers this is a very fluid list, like what you see today does not mean that it is going to be available tomorrow. There’s a list that I’m working with right now with a company and we’ve been working on it for about 6 weeks and they zeroed in on something last week that I said to them, “This is out of your budget at this point but I want to put it here in case your board decides that you can stretch for that and it just happens to be a Media Options domain.” And lo and behold it’s not available anymore. Tess: Oh? Amanda: So, I mean it’s fine. I think it actually shows legitimacy to what the domain industry has to offer it. If I say to a potential buyer, “This is a really great option for you, but it’s also going to be a really great option for many other companies because it is so generic and it’s such a positive connotation for any industry. You should really think long and hard about this one and the fact that it was under agreement shows that (pause)…” Tess: That legitimacy. Amanda: Exactly, exactly. Tess: Oh interesting. So you kind of curate a list for your client based on their needs for, and then present it back to them with a price range and then what’s the process usually or what are some interesting or typical situations that you think someone listening to the show should know for the process of working with their board, deciding which domains to pursue, how many domains do you pursue, just one at a time? Amanda: Yeah it’s interesting. I found very recently a lot of these clients (pause) will want to take it to their trademark counsel. So, whether that includes a GC that isn’t a bit, an already established company will typically have multiple layers; they all have their general council, they’ll have their outside trademark counsel they may even have another layer. And to make sure that both sides understand what’s happening so the domain sellers that I haven’t let’s say I have a shortlist of 5, I’ll then go back to those sellers and say okay guys your name is on a shortlist of 5 here’s what’s happening they like them all they’re doing internal focus groups but they are also checking trademark. Tess: Okay. Amanda: And even though a domain is a generic term if a customer wants to use it in a particular vertical market (pause) I do think that they should absolutely go through that process of making sure in that vertical market whether it happens to be food service, or the furniture market, or financial services, whatever it is, you want to make darn sure before you start negotiating that you’ve already crossed your t’s and dotted your I’s and made sure that somebody who knows what they’re talking about legally has signed off and said yes you can use that with a fair amount of not being bothered by anybody else in that vertical market. Tess: This was the part I think that is the most challenging for folks who are not familiar with the domain acquisition process and I think something that the brokers add tremendous value at this point because I don’t know about you, how many times would you say that you have to tell the client, hey this is the time? I think the timing of when to involve counsel is vital. Because if you involve them too soon you’re especially if you’re a smaller startup who doesn’t have someone in-house you’re consuming a lot of billable hours but you don’t want to involve them too late where you delay a potential sale or throw off a seller and, you don’t want to, it’s almost like doing the home inspection at the wrong time of the purchase process. Amanda: Right, right, yeah that’s a good analogy. Tess: You get different offers, you know, an all-cash offer over here… Amanda: Right. Tess: And a quick close there. So, this is the moment once you have a shortlist to present back is when you say alright take this to your counsel. Amanda: Yeah most of the time, I mean there’s one client that I’m working with right now that still has a very, and we have a shortlist of about 10 domains. But their trademark counsel has literally looked through about 150 names at the onset. And I said to my client, “This is surprising to me that you’re going through this process with this entire list because it’s pretty gigantic.” But she felt really confident; you know this isn’t her first rodeo, she’s done this a couple of other times, that this is how she wanted to proceed because this is how she had done so previously. So, I mean there’s also that trust, right, it’s that fine line that you walk. This may not be the quickest process but this is the process that my client is telling me that they followed and it’s tried and true for them and they’re not gonna deviate from it so if you have that type of personality where you need things to happen like boom boom boom and all of a sudden your client’s bringing you in a different direction as a broker I think sometimes you just need to sit back and trust like hey this is going to work out it worked out previously and it may not work out for me personally as the broker right now because I would like them to make a different decision in a different timeline but really at the end of the day if you’re good at your job and if you can sit back and know how to follow the cues of your client those are the clients that I think continue to refer you because you’re not putting that tremendous amount of pressure on them and you’re being honest and transparent and voicing your opinion like hey I would really hate to see you spend $800 an hour going through all of these domains but if that’s if your choice and that’s when your team is telling you that they want you to do when you you’ve done in the past who am I to say, you know? Tess: Yeah. Amanda: Who am I to continue to insert myself when it’s really not my lane. I’m not ready to negotiate yet because they haven’t made a choice. Tess: Yeah, so I think that is very consultative like you said and then they do what they need to do so they come back from the trademark attorneys with a shorter list of at least what they would be allowed to pursue. Amanda: Right. Tess: And then, but that’s not necessarily, I mean, I assume, first they would narrow down like hey we don’t like these couple we’re not going pay the attorney… Amanda: Right. Tess:… To close. Amanda: Yup, exactly, get them off the list and then go to go back to the sellers and just say like, “Hey, you know, what I made this recommendation two weeks ago, you had two that were still left on the list they don’t like any of them anymore. I’m really sorry, stinks.” I thought it would be great for them but it’s not gonna work out. Tess: Okay, okay so, it’s not me it’s you! (laughs) Amanda: (laughs) Right it’s a great domain just not for this client. Tess: I mean yeah so then you have the shortlist and how do you decide what to pursue which to, make, do you make offers on all of them but… Amanda: Yeah, that to me would be like I think that could get pretty ugly pretty quickly. Maybe it works for some and they just put out like blanket offers and see what comes back. I have a pretty good sense… Tess: In my opinion, I don’t know why I asked if you do that because I wanted you to be more, no, I think in my opinion and experience that’s a sign of not a great broker that I mean you should be able to prioritize your list and make offers that are actually meaningful because you’ll never keep clients coming back… Amanda: Oh no that would burn like the biggest like grenades going off at that point. No I mean I think I have a pretty good sense of knowing either I’ve sold domains for (pause) this particular group or Jeff or Brooke or Rob, whomever so I know or just looking at the charts like I know that so-and-so sold a very similar domain for $400,000 so then I’ll take that information to my client and a year ago a very similar domain from this particular ownership group sold at this price point. I think based on my conversations with them you could get this domain in a similar range and here is where I think you should start your offer. Tess: Okay, alright. Amanda: If you go through those five and say okay this is where, this is how I think it should go and then some clients, I’ve had a client that did a focus group and took all, it wasn’t five, it was three out to a focus group and talked about their product, their service and then essentially said like these are our names choose one and the one that we thought was going to come out right on top did not. Based upon the focus group and the audience and it was their exact market demographic and it went in a different way. Tess: Huh. Amanda: So sometimes even the sharpest marketing executives that think that they know what’s going to resonate with their audience does not. Amanda: Interesting yeah and that’s a great tool to use otherwise I think a lot of times too there’s this like homework back and forth where the trademark attorneys give the shortlist then you kind of try to price out the shortlist of expectations of ranges then send it back to the founder who has someone else there consulting with whether it’s other folks on their board whether it’s their mentors, a focus group, a branding agency, whatever. But then they seek some support to prioritize that list based on the prices versus desire and then they give it back to you with a 1234? Tess: Yeah and usually at that point (pause) I will say like okay (pause) give me your (pause) absolute drop-dead budget on each of these and (pause) then I’m gonna come back to you and make even a further recommendation as far as strategy goes. And usually, if it’s another broker that’s representing that particular asset I feel like I have a good enough relationship to be able to figure out like okay, If our top budget is $400,000 does the broker really think that this is attainable in that price range and if they say no then adios like that one needs to go because you’re just wasting time at that point. If the seller is really not going to accept what the top budget is even though we’ve all already talked about it before, things are so fluid they change very quickly. You just wanna make sure that you are creating the best buying environment at this point for your customer. Amanda: Yeah, yeah. Tess: And then, if you have the good buying signals and the other broker or the owner of the domain is like yeah you know what? If it was an all-cash offer and they could close really quickly, I would let it go for that price. Or absolutely not, like I get inquiries on this name all day long, every day, and I just don’t need the cash right now. And that’s cool too. You just know like okay this isn’t gonna happen or I think there’s a very good chance this is going to happen. Amanda: Okay, alright so what further in the process then do we need to know? Next, it’s just you start making the offers and you have to decide which ones you wanna wait on or further negotiate verses which you just want to move… Tess: Yeah Amanda: …To the next domain on the list? Tess: Yeah I mean at this point you’ve got a pretty short list typically. Usually, three to five domains I would say, and I usually have them stack ranked at this point. Like if this then that, like if you can’t get this what’s your plan B? And (pause) usually at this point you figure out pretty quickly who’s a motivated seller and if you start making offers and things are going back-and-forth pretty quickly, this is when your buyer really needs to make a decision. And at this stage, this is usually the only time that I get (pause) more, I don’t want to say aggressive, I actually don’t like that word. But, this is when I get more serious and say okay this domain does get a lot of interest it could lend itself to many other industries if you really want this one like let’s not mess around. I don’t want you to think that you’re going to get this and then, in the end, have $30,000 stand in your way because you didn’t make a decision quickly enough. Tess: Yeah I think Amanda you are not ever aggressive. I literally went to thesaurus.com for this because I was like (Amanda laughs) on the tip of my tongue. I think you are assertive, and I think the best word is emphatic. I think when to underline or highlight something and that’s really important to know just like you were saying earlier to know when to let things go and when to say, “Hey, pay attention. This is important.” Amanda: I’m going to use that with my husband and my kids (Tess laughs) when they tell me that I’m at that point where they’re like back off and I’m going to say no I’m sorry, but I am really assertive (Tess laughs) and not aggressive. (Amanda laughs) Tess: And then you take out your awesome glasses. Amanda: (laughs) Oh, the glasses, yeah, I actually, you’ll laugh at this, they hid them somewhere on me because when I came into my office today and they knew that I was getting back on this call, they hid them. I think they’re afraid that I was going to wear them. (Amanda laughs) Tess: So mean. (Amanda laughs) Amanda has these super edgy, (Amanda laughs) really cool, Velma glasses as her children call them. And they would rather her be blind. She’s seeing four of me right now (Amanda laughs) in sacrifice for her high school and middle schoolers. Because all the teenagers are watching Domain Sherpa! Amanda: I know, that’s what I said! My daughter said, she goes, I don’t know mom maybe somebody else’s kids are gonna be like watching it with them. (Tess laughs) Oh, okay. (Amanda laughs) You never know. Tess: Hilarious, well, yeah, so where were we? (Tess and Amanda laugh) Amanda: I don’t know I can’t see you. (Tess and Amanda laugh) Tess: Oh! Amanda: I think we were at almost like go time like we’re in the thick of it with the negotiations and this is where I think sometimes the founders of the company, they’re not (pause) losing sleep over this because they know that they have a plan B and a plan C if all else fails but this is where I think they start to get a little bit more assertive too and, hey I want an answer back. Hey, we need to name this company, Amanda, like let’s go. Tess: Cause you’re so close, yeah. Amanda, Right, exactly, yup! Tess: And I am sure they have a queue of things waiting for once they have the name defined. Amanda: Oh yeah, yeah, yeah I mean they’ve got creative waiting, they’ve got legal waiting because they have these documents that need a name of the entity there are all of these things that are not my specialty but I think, what I hear from a lot of clients is that the reason that they work with a broker whether it’s us or another broker is because we take that tedious aspect of the research, the negotiation, off of their plate so they can focus on all these other pieces that need to come together before launch. Tess: Yeah makes sense. So, I think that was a good start to finish off the process. Are there any interesting stories or gotchas or anything you want to share any little anecdotes? Or tips you think we missed? or you think we covered it? Amanda: I’m sure there’s something that somebody will say that we missed. That’s really our process. You know, I guess one key take away that we probably did miss is if there isn’t a budget for the particular (pause) service or platform. If all the stars don’t align, right? So, let’s say they have (pause) champagne taste but beer money for this particular project or service. We’ll still find them something. I mean we will absolutely find them something. We never say never no. I’ve worked with clients that have bought very small budget domains to start out and then we’ve upgraded them later. I have worked with clients that are self-funded that know how important a domain name is to them and have their budget built way ahead of time. But (pause) I think that our team personally and I think there are lots of other teams out there that do this too just because they don’t have a six-figure budget, or even a five-figure budget, my referrals are like gold to me and you never know who’s on the other line. Like you really don’t. You can do tons of research on LinkedIn, you can do all of that but you really don’t know always who is going to be the next, whoever your favorite famous founder is, you don’t know that the person that you’re talking to on the phone isn’t going to be that next person that, who knows, like comes up with a vaccine for COVID. You have no idea. Tess: Yeah you’re right there are some really unusual ideas and out of the box thinkers. Do you think the domain industry is made up of a lot of quirky personalities because people need to be out of the box thinkers to get involved in the domain industry. It’s not something you can take a class on, get a degree in, it’s a newer asset. I love how Drew Rosener always says, he’s like there’s no other asset has appreciated over the last twenty years like as much as domains have. And yet so few people know about them or intimately understand them, which you would think there would be some motivation but anyway. I feel like startups and founders, more in that arena than in the fortune 100 or 500 companies, who are just developing a new product or service. I feel like those folks are a little more creative and quirkier too! In a different way. Does that affect your engagement with them? (pause) or your approach? Amanda: Yeah I mean I think you approach every situation a little bit differently. You learn how to engage with different customers in different ways. Yeah, I 100% agree with where I think you’re going with this. Some of the fortune 500’s, the executives, or the marketing folks, or the legal folks there, have a very one-sided view of how this gets done and if you’re working with a founder and let’s say their investor, who maybe have done this a couple of times before already. They have a very different and unique way of approaching this and are more willing to listen to the way that I’m suggesting that we approach this than (pause) some of the others. I’ve worked with companies that will come to me and say I know exactly how much we need to pay for this domain we’ve already carved out a budget and that’s all we have. Tess: Okay. Amanda: You would think that they would have a lot more money to spend on something like this based on their earnings cost. I guess we’ll say that. Just a little bit more rigid in their approach to domain acquisition. Tess: Okay, interesting, yeah, yeah, very cool, so with these three acquisitions I wish you well. Amanda: Thanks. Tess: I hope that some of them we could hear about on a future Sherpa. Amanda: I hope so too. Cause they’re so exciting. Tess: that’s really cool, yeah. If not, I’m sure we’ll have something else to talk about. But more than that, I hope you find your glasses. (Tess laughs Amanda: Me too, for sure. (Amanda laughs) Tess: Thank you for taking the time. Amanda: Thank you. Tess: I know yesterday was a rainy day in Boston. Did you have hail did you say? Amanda: we did! We had hail. It didn’t last long, but the wind that came with it, well, Internet with two homeschoolers and my husband that run Zoom calls all day long, it makes the bandwidth here a little spotty when the wind starts to blow like that for whatever reason. Tess: I bet well I think the wind and hail was just the collective crying of all of Boston over Gronk. (Tess and Amanda laugh) Amanda: I agree. I’m still not over it! I can’t remember if I was talking to you about it. I actually said to my husband, a few weeks ago, could this really ever happen? He’s like you’re dreaming and my son, who is such a Pats fan is like, mom he plays, he’s a personality for the WWE, that’s never going to happen. And literally yesterday, school was canceled for the rest of the year and Gronk follows Tom. (Amanda laughs) Tess: Unbelievable. Yeah, I actually think it’s going to be, I mean talk about great negotiations I think, I mean there’s that legacy, you know, heartbreak. But also, I mean, Tampa’s going to sell out, they’re gonna do… Amanda: I know. It’s going to be, the only silver lining in this is that my parents live in Tampa. Tess: Aww. Amanda: And so, I can have a reason to cheat a little bit, right? Tess: Aw, that’s cute, I like that it’s cheating to you. I would never even consider, even if my parents did live in Tampa, but no judgment. (Amanda laughs). I mean the Pats getting 4th round draft pick. I mean they’re smart, they got to rebuild. Amanda: I hope they use it wisely. Tess: Yeah, well I think they use everything else wisely so. Amanda: I’m still heartbroken but I will get over it. Tess: We all are. So, on that sad note, (Amanda and Tess laugh) keep watching the birds in Boston and we will see you next time? Amanda: Okay! Sounds great, thank you so much. Tess: Thanks, Amanda! Amanda: Bye! Tess: Bye.]]></content:encoded></item>
        <item>
            <title><![CDATA[This Founder Saw Something in Domain Names]]></title>
            <link>https://testsite.sbs/blog/en/articles/this-founder-saw-something-in-domain-names</link>
            <guid>https://testsite.sbs/blog/en/articles/this-founder-saw-something-in-domain-names</guid>
            <pubDate>Tue, 28 Apr 2020 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Career-interview.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Jeff Gabriel, Saw.com co-founder, and CEO, was recently interviewed by Mike Sullivan from DSAD.com. In the interview, Jeff discusses his personal background, the launch of Saw.com, and what sets Saw.com apart from other domain brokerage firms.]]></description><content:encoded><![CDATA[Jeff Gabriel, Saw.com co-founder, and CEO, was recently  interviewed by Mike Sullivan from DSAD.com . In the interview, Jeff discusses his personal background, the launch of Saw.com, and what sets Saw.com apart from other domain brokerage firms. As Jeff writes, “My specialty is creating sales processes that get the most out of every opportunity. That was demonstrated by over 350M in sales during my tenure at Uniregistry… Amanda Waltz, her specialty has been working with large corporates, selling super-premium blockbuster domains, as well as acquisitions.” To inquire about Saw.com’s domain brokerage services,  contact  a  Saw.com  professional today.]]></content:encoded></item>
        <item>
            <title><![CDATA[Co-Founder on Forbes writing about Domain Squatting]]></title>
            <link>https://testsite.sbs/blog/en/articles/co-founder-on-forbes-writing-about-domain-squatting</link>
            <guid>https://testsite.sbs/blog/en/articles/co-founder-on-forbes-writing-about-domain-squatting</guid>
            <pubDate>Mon, 20 Apr 2020 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Domain-Squatting.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Check out Jeff Gabriel’s latest Forbes Council Post article on Forbes.com. The article provides some background on cybersquatting and explains how cybersquatting cases are typically handled. Jeff explains how the Uniform Domain-Name Dispute Resolution Policy (UDRP) is used to handle cybersquatting disputes.]]></description><content:encoded><![CDATA[Check out Jeff Gabriel’s latest Forbes Council Post  article  on Forbes.com. The article provides some background on cybersquatting and explains how cybersquatting cases are typically handled. Jeff explains how the Uniform Domain-Name Dispute Resolution Policy (UDRP) is used to handle cybersquatting disputes. The tips provided in this article can help you to protect your brand(s) when buying or selling domains. For more information on protecting your brand(s) from cybersquatting threats, click  here  to speak to a  Sales Consultant about our Brand Protection services .]]></content:encoded></item>
        <item>
            <title><![CDATA[How The Category of Domain Impacts Value: Insights from Saw.com CEO]]></title>
            <link>https://testsite.sbs/blog/en/articles/how-the-category-of-domain-effects-value</link>
            <guid>https://testsite.sbs/blog/en/articles/how-the-category-of-domain-effects-value</guid>
            <pubDate>Sat, 18 Apr 2020 00:00:00 GMT</pubDate>
            
            
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Domain-effects-value.jpg" length="0" type="image/jpg"/>
        <media:content url="https://www.youtube.com/embed/s9tRy7hG_JI" medium="video" width="1280" height="720">
      <media:player url="https://www.youtube.com/embed/s9tRy7hG_JI" />
      <media:title type="plain">How The Category of Domain Impacts Value: Insights from Saw.com CEO</media:title>
      <media:description type="html"><![CDATA[Watch Saw.com co-founder and CEO Jeff Gabriel discuss how a domain’s industry can affect its price. In the video, he provides examples for how a domain name can fit into multiple industries. He stresses that the industry that is most competitive and can provide the greatest return should be used for appraisal purposes.]]></media:description>
      <media:thumbnail url="https://storage.googleapis.com/saw_blog/Domain-effects-value.jpg" />
      <media:rating scheme="urn:simple">nonadult</media:rating>
    </media:content>
<description><![CDATA[Watch Saw.com co-founder and CEO Jeff Gabriel discuss how a domain’s industry can affect its price. In the video, he provides examples for how a domain name can fit into multiple industries. He stresses that the industry that is most competitive and can provide the greatest return should be used for appraisal purposes.]]></description><content:encoded><![CDATA[Domain Industry Category with Jeff Gabriel Watch Saw.com co-founder and CEO Jeff Gabriel discuss how a domain’s industry can affect its price. In the video, he provides examples for how a domain name can fit into multiple industries. He stresses that the industry that is most competitive and can provide the greatest return should be used for appraisal purposes. https://www.youtube.com/wa tch?v=s9tRy7hG_JI My name is Jeff Gabriel, I am the CEO and co-founder of  Saw.com In my tenure, I’ve had the opportunity to appraise tens of thousands of domain names. Today I’m going to share the metrics and things that I do to quickly and easily  appraise  a domain. One thing I’m going to look into is the industry that the domain name falls into. You might say to yourself, “Jeff, well the domain name that I own falls into multiple industries”. Well, the industry that you should be choosing for this purpose is the one that would give you the highest price and best use for the domain name. A good example would be  Card.com . Card.com is a great domain; it’s short, it’s to the point, it’s easy to spell. However, it can be used for many different things. For example, it could be used for business cards, calling cards, or credit cards. The credit card business would have the most demand for this particular domain name, so that would be the one that I would focus on. Other industries that have huge demand would be travel, different types of technology, and there are others that trend greatly and we’re going to get into that in some more detail. The point of the matter is, when it comes to selling a domain, you’re looking at the highest and best use for that domain name, right? And the highest and best use is going to go to the industry that’s the most competitive. Those players in the credit card industry are probably going to pay you the most because they’re all fighting for brands and opportunities and those domain names have all been purchased and developed. When it gets into business cards, you can sell a business card or sell a package of those for 10-15 dollars. When it comes to credit cards, there are affiliates out there that advertise for credit card companies. There are hundreds of different credit cards that you can sign up for, and they are paying a lot of money to get one customer to come to their site, fill out an application, give their private information, and submit it. The other thing is that it takes a great domain name to convince people to give their social security number and other private information and you need a great domain name to back that up. For more information about domain appraisals please  contact us .]]></content:encoded></item>
        <item>
            <title><![CDATA[Domain Hacks]]></title>
            <link>https://testsite.sbs/blog/en/articles/domain-hacks</link>
            <guid>https://testsite.sbs/blog/en/articles/domain-hacks</guid>
            <pubDate>Mon, 06 Apr 2020 00:00:00 GMT</pubDate>
            
            
            <category>Buying Guides &amp; Best Practices</category>
            <category>Selling Strategies and Tips</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Domain-hacks.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Watch Saw.com CEO Jeff Gabriel explain domain hacks. He provides some of the most well-known domain hack examples.
Hi, my name is Jeff Gabriel. I’m the CEO and co-founder of saw.com. In a very quick and efficient way, I’m going to tell you what a domain hack is. A domain hack is a very simple thing. It’s when you combine the keyword of a domain name and use it along with the extension to form a word.
]]></description><content:encoded><![CDATA[Domain Hacks with Jeff Gabriel Watch  Saw.com  CEO Jeff Gabriel explain domain hacks. He provides some of the most well-known domain hack examples. Hi, my name is Jeff Gabriel. I’m the CEO and co-founder of saw.com. In a very quick and efficient way, I’m going to tell you what a domain hack is. A domain hack is a very simple thing. It’s when you combine the keyword of a domain name and use it along with the extension to form a word. Everybody’s familiar with your typical domain names like  cool.com ,  password.com  or  AI.com . Well, what about using some branding to where instead of a .com, which sometimes can sound bland and boring, it’s actually a word? And I’ll bet you that after you hear this video, you’ll see that you’ve been using these all the time. Have you ever heard of a company called Bitly? Well, for their domain name, they use BIT dot LY. The extension LY is for Libya – that is their country-code extension. How about the Cayman Islands? They use dot KY and someone could actually register the domain name FUN dot KY which would spell funky. What about dot ME? You can use two words together to form some sort of an action or a call to action. How about KISS dot ME? Kiss me! And another one of the domain hacks that’s out there is pickles – PICKL dot ES. ES is Spain. And then finally, another one that I just kind of threw together for this quick little video is CHEER dot IO for cheerio! If you want to learn more about domain hacks and purchase one or learn about the domain industry, and other great things about domains come to Saw.com and check out our  resources page.]]></content:encoded></item>
        <item>
            <title><![CDATA[Unveiling the Power of Google Trends in Domain Appraisals]]></title>
            <link>https://testsite.sbs/blog/en/articles/how-to-use-google-trends-when-valuing-domain-names</link>
            <guid>https://testsite.sbs/blog/en/articles/how-to-use-google-trends-when-valuing-domain-names</guid>
            <pubDate>Wed, 01 Apr 2020 00:00:00 GMT</pubDate>
            
            
            <category>Domain Valuation &amp; Appraisal</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/google-trends.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Watch Saw.com CEO Jeff Gabriel discuss Google trends as they relate to domain name appraisals. In the video, Jeff explains that Google trends can tell you how often a keyword is searched on Google, which correlates to the worth of a domain name containing that keyword. Jeff provides a handful of examples to illustrate this point]]></description><content:encoded><![CDATA[Watch  Saw.com  CEO Jeff Gabriel discuss Google trends as they relate to  domain name appraisals . In the video, Jeff explains that Google trends can tell you how often a keyword is searched on Google, which correlates to the worth of a domain name containing that keyword. Jeff provides a handful of examples to illustrate this point: Video Link My name is Jeff Gabriel. I am the CEO and co-founder of Saw.com. In my tenure, I’ve had the opportunity to  appraise  tens of thousands of domain names. Today, I’m going to share with you some of the metrics and things that I do to quickly and easily appraise a domain. One of my favorite parts of the appraisal process is looking at the market trends having to do with the keyword that makes up the domain name. In case you don’t know what a keyword is, it’s the word before the dot-com in a domain. A little company that you might know called Google has something called Trends. If you go to Trends.Google.com, you can actually search the keywords that you’re looking at and make some comparisons to see if there’s growth, stagnation, or if the keyword that the domain name makes up is actually losing searches. One of the things easiest things that I can show you is the difference between the keyword of software versus the keyword of app. When was the last time you purchased “software” and how many times have you recently talked about apps? Even to the point that if you download what we used to call software; they’re calling it an application on your computer. If you compare the two terms “software” versus “app,” you can see that this goes back to 2004. In 2004, “software” with was king and the term “app” wasn’t being searched at all. But now you can see the inverse. At one period of time, they crossed and term “software” continues to die and level out while the term “app” has grown exponentially and continues to organically grow. One of the other terms that I love to look at when discussing domain name value is Harlem shake. That was a dance that all kinds of people loved watching and it was very trendy, but then it died as quick as it came. The value of that domain name went up just as fast and then it went down, just as fast, like a roller coaster. So I showed you two different keywords, one that was on its way out, “software,” and the other one that continues to grow in popularity, “app.” I’m making an analogy between the trends of those two domain names and showing a direct correlation to the values of those two domain names. In 2004 “software” would be worth considerably more money than “app.” Now, “app” is worth considerably more money than “software.” In reality, even though the values of domain names have continued to grow since the early 2000s, “software” has probably gone down in value over the last few years. Now let’s take a look at another example which I really like. And I’ll be honest with you; trends.Google.com has sent me down the rabbit hole many times searching all kinds of different things. This example is suntan lotion, and as you can see, there are many different waves going up and down here and that obviously coincides with vacation season in the summertime. Now the other thing that we can look at, not just looking at the seasonal behavior of suntan lotion, but we can actually look at the states that use it the most. States like Montana don’t seem to think they need suntan lotion when they go outside, so this gives you other valuable information about potential target audiences and about the types of people who are going to purchase suntan lotion. Trends google.com is a wonderful source of information to help you find the value of domain names and it really helps you when it comes to consumable types of domains like suntan lotion, applications, and software. Now it isn’t a great source of information if you’re  selling a domain name  like shout.com which falls into the brandable category. Not all of the metrics that I’m providing are relevant to every single domain name that you might like to appraise. If you’d like to learn more about  appraising domain names  or anything about domain names, you can go to  Saw.com  and click on our  resources button . There’s plenty of information there that you can use to learn about domains or anything having to do with domains.]]></content:encoded></item>
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            <title><![CDATA[Co-founder Interview for Digital Marketing Podcast with Bill Hartzer]]></title>
            <link>https://testsite.sbs/blog/en/podcast/digital-marketing-buy-domains-sell-domains-appraisals-and-portfolio-management</link>
            <guid>https://testsite.sbs/blog/en/podcast/digital-marketing-buy-domains-sell-domains-appraisals-and-portfolio-management</guid>
            <pubDate>Sun, 15 Mar 2020 00:00:00 GMT</pubDate>
            
            
            <category>Buying Guides &amp; Best Practices</category>
            <category>Domain Valuation &amp; Appraisal</category>
            <category>Podcast</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Digital-Marketing-podcast-1.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[In March, Jeff Gabriel, Saw.com co-founder was interviewed by Bill Hartzer from the Digital Marketing Podcast. In the interview, Jeff provides his knowledge and expertise on all things domains. He gets into domain investing, appraisals, acquisitions, sales, and portfolio management.]]></description><content:encoded><![CDATA[In March, Jeff Gabriel,  Saw.com  co-founder was interviewed by Bill Hartzer from the Digital Marketing Podcast. In the interview, Jeff provides his knowledge and expertise on all things domains. He gets into domain investing,  appraisals ,  acquisitions ,  sales , and portfolio management. Click here to listen to the interview. Transcript Bill Hartzer – Okay hi this Bill Hartzer and today is March 5th, 2020.  This is the digital marketing podcast with Bill Hartzer, digital marketing with Bill Hartzer podcast, and I have Jeff Gabriel from SAW.com and we’re talking specifically about domain names and dot coms that you know;  whatever.com , Hartzer.com,   SAW.com , tell me a little bit about yourself Jeff and how you got into the domain name business. Jeff Gabriel – Sure and thank you Bill for having me as always.  I got my start many moons ago, close to ten years ago at Sedo. Prior to that, I was doing numerous sales jobs and I came to Sedo because I thought their business model was something really interesting I didn’t know. If you remember the old Sedo site it would have all the auctions and domains for sale. It’s changed a little bit but it’s still relatively similar, and I was like, “What is this?” I used to actually try to sell products to them, HR staffing products, and when the economy kind of imploded on itself a little over ten years ago I went back to companies that I thought had interesting business models and Sedo was one of them. I worked there for a number of years where I sold  sex.com  for thirteen million. That was the highest .com sale for a while but it’s recently been broken obviously. GoDaddy sold  voice.com  for thirty million,  money.com  sold for twenty million and  360.com  sold for 17 million. I’ll still be happy to take fourth place and the other thing is I’m happy to see that my record’s been broken multiple times because that’s showing us that the market is growing, and the value of domains continues to rise. I sold it in 2010, so I mean ten years later if I was still the top sale I’d be worried, I wouldn’t think that the market was growing. So, then I left Sedo and I founded a company called Domain Advisors, we rebranded that to Igloo that sold to Brand IT or Brand It, however you want to call it. From there, I worked at Uniregistry which was called Main Aim Sales prior to that for just under seven years, built a sales team from four of us to just under forty people. We did over three hundred million or three hundred fifty million dollars in sales in my tenure there and it was a wonderful time, great experience. I left there that’s recently sold to GoDaddy for I think close to one hundred ninety million dollars, one hundred eighty-six I think is that the word on the street. I’ve launched Saw.com recently,; we officially launched in mid-December. I really am counting the first of January because you’re still working on some of the technology. I think like that, so we just launched, and it’s been great. We have myself, three salespeople working with me, including my co-founder Amanda Waltz and we have a good little team of support staff as well.  Even you, you’ve helped us immensely in our business so it’s been a really great experience. It’s great to see that the little piston engines running – one of the cylinders was running but now we got all full bar chugging so hopefully in a few months it will turn into a nice six-cylinder and then an eight-cylinder and then a twelve-cylinder and it’ll really start to fire and really get going.  I’m happy to be here I’m excited to be here so let’s talk some domains. Bill – Yes, so  acquiring domains … I mean let’s talk a little bit about the process of starting a new business. You’re trying to get a brand and you look and see whether the Twitter handle and the Facebook page and the different handles that are available. But then you find what is available, and also, ideally, whether the dot-com is available as well. It’s a little bit difficult now, more and more, to find a good dot-com that’s not already taken. Certainly, then the next step is to approach the owner and figure out how much the domain is worth and whether or not you even should spend a fair amount. So, you know how to domain. Jeff – I think that’s the question that a lot of people should ask themselves right, is and look themselves in the mirror and say, “What are my goals for this company, how long do I want to be involved in this company, and where do I want to take it?” Also, what is the style of your business? Are you relying on especially your business to consumers? Are you relying on repeat business word-of-mouth marketing? Are you relying on somehow establishing credibility quite quickly to get conversions to happen? Having a half-assed domain name is not a good thing and you cannot tell me one company that has a half-assed domain name that’s a household name. A domain that has one with a dash in it or is really long or it’s just really bad. Market leaders have usually a very strong dot-com domain and it gets so ingrained in people. This is an extreme example that I’m gonna give you but I urge anybody who uses Google as a search engine to switch to Yahoo for a week and tell me if you can actually do it. When I type in Google, even if I say Yahoo out loud, I type in Google like my fingers are trained. I’m trained for Amazon and they also do come trained for other places that they go to on a regular basis and those domains 99.9% of the time are dot-coms. The only one that I go to that’s a major player that’s a dot anything else on a regular basis is Verizon to pay my phone bill. Verizon dot net is really one of the only big ones that is not dot-com. They’re just still pushing that dot net. But not everyone has, including me, a million dollars to spend on a domain name. But it’s saddening to me to see companies that are spending more money on a printer or on a coffee maker than they are on their domain. So can’t tell me any other way, if your domain name is really poor but you’re spending millions in other places or hundreds of thousands in other places, that you aren’t looking at the front door to your business. In order to be taken seriously, you really need that. I find it interesting to see a lot of these startups using the dot IO the dot AI the dot CC. You know, I don’t know if people even realize that dot IO is Indian Ocean and it’s a CC TLP, and ccTLDs go to their own rules and regulations. You could wake up one day just like the Chinese did on dot CM and said you have to be a Chinese citizen in order to own these domains and what would happen if something similar happens there and your business is totally built on that IO? You’re in trouble. The other thing is that if you walk down the street and you tell someone about cars dot IO. How many people in the public actually even know that exists or what that means? They don’t. So we’re going to spend a lot of money to change that perception and change habit to get them to go to your business or to convert over radio advertising. We’re both advertising conference advertising and then you get into email and email security with phishing. What would happen if a scammer got the dot-com on you or something similar to your brand or the dot-net and started hitting your customers or your customers are emailing them or something? You have the dot CO, they hit him with the dot-net or anything like that. There is a lot to do with security these days and privacy and people have held companies hostage based on this stuff. So there are many levels and reasons why you should have the right domain and it’s important. If you have a small budget, there are ways that you can find maybe a second tier rather than your sex dot-com or cars dot-com. You could go and spend ten million dollars but you easily can find domains that are two thousand, five thousand, eight thousand, ten thousand dollars, and a lot of the sellers that I work with on a regular basis would even let you pay for them over time. So there is no real excuse if you’re really serious about building something. You can get something good and you know that’s one of the things that we specialize in. We hear what entrepreneurs, visionaries, ideas guys, or established businesses have to tell us about where their business is, where they want to bring it, and the money they have to spend. We use this information to see how we can make it work and then we go out there and we find them some good solid options at reasonable prices based on what their goals are. And like anything in life, you need to pay for quality and need to pay for the best and that’s just the way it is. Bill – Yeah, I mean nowadays especially, we start to think about, even in the past week, with everybody talking about companies going remote. That means if you’re remote it’s online and more and more people are online and that domain is one of the first things or the thing that people see all the time in the web address. So it’s that branding that they’re seeing over and over again. It needs to be presented in the best light as possible. There are several parts to marketing…  having a good brand, having a good name, having a good logo, having the right colors and color scheme, and good web design. But again, having a good domain presents your company and your business in the best light possible.  And we talked earlier about some companies that are using ones that are not dot-coms. Think about Zoom… dot-us right? I think you mentioned that to me the other day. I mean there are not many out there that are not a lot of major companies out there that are not using a strong dot-com. Jeff – Yeah. Especially in the United States, right? Yeah, I feel like when I travel to Canada, dot-CA is quite strong. I think if you use dot-CA in the US, a lot of people think it’s dot-California, right? But I travel quite a lot, and Zoom.us is a company that I see with billboards all over airports throughout the United States and internationally. I scratch my head about it because I know the person that used to own the domain name for a period of time. He doesn’t own it anymore, and I’m sure he would have worked out monthly payments with Zoom even if the price was exorbitant for them to pay that on a monthly basis and fit that into their budget. But they’d rather spend it on those billboards. Then, at the same time, their potential customers are going to the dot-com that could have other pictures on it. It could have something totally different and they’re like, then that opportunity is gone. How much money are you leaking out of the bucket with holes? It just doesn’t really make sense to me. One of the examples I was thinking about talking about today is a domain we’re selling called login dot-com. And we’re also selling the domain name password dot com and we have companies like one password dot-com and log me in dot-com and dash lane dot-com that we have approached about these domain names to see if they’re interested. And it’s been radio silence with no interest. We find it very strange that they, especially Dashlane, had some ads up. They did a Superbowl ad a 30-second Superbowl ad and then they had a blog that they sent the traffic to. There were pictures on both sides of somebody in a robe floating in the air with clouds talking about taking back the internet and you weren’t really sure what they did. In the comment section, somebody said they sell clouds or bathrobes as a joke, and when you visit the site and it’s a one password solution. But if I’m gonna give them five bucks a month, they’re asking you to give them every username and password to your entire life. They’re asking you to give all of your credit card numbers, write everything, and they’re saying they’re gonna protect it on you and their name is Dashlane. I don’t understand and they have a guy in a bathrobe with clouds in the background as their person. I don’t understand, and I don’t feel comfortable giving them all that information. If they own the domain name password dot-com, which is exactly what they’re selling, and then they made the site almost look like it’s a fortress, I’d be a little more into it. I mean, at the very least, I’m gonna go and talk to maybe log me in. The log me part doesn’t really make sense because you don’t say “log me in.” I feel like someone’s trying to bang on the door. I would think that login is probably a better name for their business. It’s more memorable, it creates more credibility, it’s easier to spell, you can advertise it on the radio. it is it checks off every single basic box of marketing. It hits all the basic marketing rules and it’s perfect for any of these three businesses. So you know, I find it strange that those three haven’t. I mean, we’ve still got interest from other parties but those three players haven’t shown interest. I guess I’m kind of calling them out here today on your blog. Hopefully, they’re listening and I’d love to have a fruitful conversation. Bill – kind of recently though, let’s look at Amazon. Amazon originally sold just books, and now Amazon has nothing to do really with what the word is. So there are exceptions out there as far as branding goes. Another example is Target, which makes me think about target practice or something. Jeff What do Amazon and Target have in common?  They’re one word. Bill Hartzer Yes, that’s very true. There is a lot of money, unfortunately, in branding at this point over the years and sure. Jeff I mean and then look at ring dot-com. So ring dot.com is a domain that we sold when I was at Uniregistry. And they sold the company. That company was sold within two or three years of launch to Amazons for over a billion dollars. And the owner of that company, who was an ex-employee of Amazon (I’m not sure if you know this story), said they would never have gotten that valuation and they never would have gotten that purchase price without owning ring. They never would have gotten the market share, they never would have seen the growth that they were supposed to get, and they never would have gotten the purchase price that they got out of Amazon if they ever knew exactly, right? so I think that it’s imperative for some of these companies for market share, that they’re one of the first to the party. I mean, same with one password. They’d love to get a piece of log in’s market share. They’re late to the party, so how do you do it? You find the best possible brand that people are going to trust, and this is a massive leap of faith to any of these companies to give people this kind of information, and I think that that is a perfect opportunity for them to prove that they’re here for a long time. They’re not going to get hacked and that we are the leader in our space. Bill – Sure. Give us a little bit… say I have a domain or a couple of domain names that I bought. Say I woke up in the middle of the night and said “Hey, that’s a great idea for a company I need to go and see if that domain name is available.” I go on my phone and it’s available and I purchased it and now, six months later I haven’t started that project. I still own this domain, but now it’s a year or two later, or it’s eleven and a half months later. Do I renew it or not? How do I figure out that those domains that I bought a while back… how do I figure out if I should drop them?  What is the value?  How would I go about selling them? Jeff – Okay, so I’m gonna take you through kind of a speed version of this. So the first thing I would do is go to a website like EstiBot. I put the domain name in there and hit enter. I would see what comes up there. I would look at different data which would be comparable sales on there, look at those. Then I would take out the ones that are inferior. So you might see ones I just don’t meet the criteria. If you want to go into great detail, I have a YouTube channel called Saw Sells. We’ll have videos of me teaching how to appraise domains. But this is the lazy way of doing it. I would see what on there kind of catches up to similar quality. Similar quality means if the words make sense phonetically in a sentence and you’ve heard both in words together before that’s a plus and if you haven’t, or it’s the wrong tense or it doesn’t quite make sense, I’d immediately put like a little red X next to that one. Then I would certainly look there, then I would think to myself, “Am I going to do this project if I wake up two years from now? Will I revisit it? Will I regret selling this?” And if the answer is no, it’s probably time to move on. So my suggestion to you would be to go to a website like GoDaddy, put some sort of a low reserve on the domain name, and get rid of it now. If you multiply this, because I know entrepreneurs like myself and like you Bill, the gears are always spinning. So this isn’t something that happens just once, it happens a lot, so then all of a sudden you wake up one morning and now you have 200 or 300 of these and now you’re spending two thousand, three thousand, five thousand, ten thousand dollars a year on renewals on ideas that are never gonna happen and you’re carrying these and even if you’ve invested five hundred or a thousand dollars in this name, take the loss, get your money and move on to the next one. You’re gonna let them go. That’s the best advice I can give you. There are so many people that have come to me that have these big portfolios of thousands of names, carrying them year after year after year. There’s no reason to carry half of these names. And they’re just throwing money in the trash because they spent hundreds of dollars on renewals and they’re just unwilling to let it go. Let it go. Take that money and buy something else. Buy a new dream and move on with it. Get you right off on your taxes and take it. Sometimes you’re gonna make money, and you’ll say, “Wow, that was great!” Bill – Yeah, now there are certainly some exceptions to that. And the ones I would, from my experience if you are actively getting offers [it’s a different story]. I mean it depends on what your definition of actively getting offers is, but if somebody is sending you multiple emails or contacting you giving you an offer, then you probably would keep the name, right? You can’t just drop it. Jeff – it’s like a volcano. It’s popping out a little ash and a little smoke and a little lava and then eventually it’s gonna fill up. So what I would certainly do is I’ve put it on the market places, get it the exposure, put a price on it, get a good landing page. It’s a good little affordable solution to have the leads dumped into your email. You can connect it on to some CRM out there and then work those leads or give a guy like me the opportunity to work on those opportunities. Sure, put it up for sale. Those kinds of names are the best names because there’s demand and I would never let those go. Yeah, the stat that I would look at is if you have one, even one, interested party or two hundreds of parties a year on a name, I probably wouldn’t. I wouldn’t just put it up for auction. I would probably sit on it, right? If it’s making parking and it’s making close to registration so you’re carrying cost is a buck or maybe nothing if you’re making ten cents a year on it I wouldn’t drop it because there are people coming to that name. That’s showing there’s something out there. There’s a pulse, right? So I keep it. But if it’s not making registration it’s not getting inquiries and there’s no action on it. When they give the hot potato to somebody else, take your losses unless you’ve invested a lot of money in it. And let it go. That’s the best advice that I can give you. Bill – Yeah or if there’s any chance that you could potentially develop it or actually have a writer write some content and put it out there.There’s potential for it rather than just having it. Developing it into 5 10 20 page site that potentially could get it going again. Jeff – Yeah. But again, now you’re getting even deeper. And there’s a reason why there’s nothing happening with it in the first place, right? That’s why it was the plan that never took off. The idea that never happens. I had this brilliant idea a long time ago that you can make a party table that was disposable so we’ve come with a bag that you get at the party store for like ten dollars. But then when I figured out what design and engineering involved to make it. And then pitch that to the party store and all these things. I mean I considered how to pay every penny I had in the bank on a chance and I didn’t even understand the industry. Bill – So that was a disposable party table dot-com. Jeff – But that dream is over like it’s over now. So I’d say knowing that even if it had an opportunity nowt, I just have too many other things. Selling domain names for myself is a much more sure bet than me investing all this time, money, and resources and energy into this. It just doesn’t make any sense. Yep, take it off the chin, right? Bill – Sure. So with that said, we’re just about out of time. So thanks for joining me today. How do we get in touch? I know you mentioned your YouTube channel Saw Sells. Or go directly to  saw.com . Is that the best way to get in touch? Jeff – Yes, go to the contact page on saw.com. We do domain acquisitions on behalf of buyers, we sell super premium names, we also manage people’s domain portfolios where we work on an entire portfolio where they point their names to us and then we would also be taking some of those names to market and selling them and then appraisal services as well. Bill – All right thanks again Jeff! This has been the Digital Marketing Podcast with Bill Hartzer. Thanks again, Jeff. And we’ll see you Online Jeff – Anytime. Thank you. Unedited Transcript Bill – Okay hi this Bill Hartzer and today is March 5th, 2020.  This is the digital marketing podcast with Bill Hartzer, digital marketing with Bill Hartzer podcast, and I have Jeff Gabriel from SAW.com and we’re talking specifically about domain names and you know dot coms that you know;  whatever.com , Hartzer.com,  SAW.com, tell me a little bit about yourself Jeff and how you got into the domain name business. Jeff – Sure and thank you Bill for having me as always.  I got my start many moons ago, close to ten years ago at Sedo.  Prior to that I was doing numerous sales jobs and I came across you know because I thought their business model was something really interesting I didn’t know when I used if you remember the old SETO site it would have all the auctions and domains for sale it’s changed a little bit but it’s still relatively similar, and I was like what is this.  I used to actually try to sell products to them, HR staffing products, and when the economy kind of imploded on itself a little over ten years ago I went back to companies that I thought had interesting business models and Sedo was one of them.  I worked there a number of years where I actually sold  sex.com  for thirteen million.  That was the highest .com sale for a while but it’s recently been broken obviously.  GoDaddy sold  voice.com  for thirty million,  money.com  sold for twenty million and  360.com  sold for 17 million.  I’ll still be happy to take fourth place and the other thing is I’m happy to see that my records been broken multiple times because that’s showing us that the market is growing, and the value of domains continue to rise.  I sold that in 2013 or 2000 2010 I sold it and 2010 I sold it so I mean ten years later if I was still the top sale I’d be worried, I wouldn’t think that the market was growing.  So, then I left SETO and I founded a company called domain advisors, we rebranded that to igloo that sold to brand IT or brand it however you want to call it.  From there worked at unit registry which is called main aim sales prior to that for just under seven years, built a sales team from four of us to just under forty people.  We did over three hundred million or three hundred fifty million dollars in sales and my tenure there and it was a wonderful time, great experience.  I left there that’s recently sold to GoDaddy for I think close to one hundred ninety million dollars, one hundred eighty six I think is that the word on the street.  I’ve launched recently, we officially launched in mid-December I really am counting first of January because you’re still working on some of the technology.  I think like that, so we just launched, and you know it’s been great.  We have myself, three salespeople working with me, including my co-founder Amanda waltz and you know we have a good little team of support staff as well.  Even you, you’ve helped us immensely in our business so it’s been a really great experience it’s great to see that the little piston engines running you know one of the cylinders was running but now we got all full bar chugging so hopefully months will turn into a nice six cylinder and then an eight cylinder and then a twelve cylinder and it’ll really start to fire and really get going.  I’m happy to be here I’m excited to be here so let’s talk some domains. Bill Hartzer yes so acquiring domains I mean it yeah I basically let’s talk a little bit I guess the process of you know sure you know you’re starting a new business you’re trying to get a brand you know you look and see what you know whether the Twitter handle and the Facebook page and the you know different it’s a graham handles that are available but then okay will you what actually find also ideally something that where the dot-com or the you know it is available as well and certainly that’s not you know that not taken so it’s a little bit difficult now you know more and more to find you know finds a dot you know find a good calm that’s not already taken you know certainly then the next step is I guess if we find something I guess would be to you know somehow approach the owner and figure out okay well how you know how much this is this domain worth and you know whether we you know whether or not you even should spend you know a fair amount I mean what you know how to domain Jeff- I think I think that’s the question that a lot of people should ask themselves right is and look themselves in the mirror and say what are my goals for this company how long do I want to be involved in this company right and where do I want to take it and also you know what are what is the style of your business if you are if you are relying on especially your business to consumer right if you’re relying on repeat business word-of-mouth marketing if you’re relying on somehow establishing credibility quite quickly to get conversions to happen having a half-assed domain name is not a good thing right and you cannot tell me one company that has a half-assed domain name that’s a household name one that has one with a dash in it or is really long or it’s just really bad you know your market leaders have usually a very strong dot-com domain all right yeah and it gets so ingrained in people I mean to the point now this is an extreme example that I’m gonna give you but I urge anybody who uses Google as a search engine to switch to Yahoo for a week and tell me if you can actually do it because when I do it I type in Google even if I say Yahoo out loud I type in Google like my fingers are trained it people I’m trained for Amazon and they also do come trained for other places that they go to on a regular basis and those domains 99.9% of the time our comms the only one that I go to that’s a major player that I go to that’s a dot anything else really on a regular basis is Verizon to pay my phone bill you know Verizon net is really one of the only huge big ones so they I believe they also on the comm they’re just still pushing that net but you know not everyone has including myself a million dollars to spend on a domain name sir but it’s saddening to me to see companies that are spending more money on a printer or on you know a coffee maker than they are on their domain so and again you can’t tell me any other way if your domain name is really poor but you’re spending millions in other places or hundreds of thousands other places that you aren’t looking at the front door to your business and in order to be taken seriously you really need that and again you know I find it interesting to see a lot of these startups using the dot IO the dot AI the dot CC. You know, I don’t know if people even realize that dot IO is Indian Ocean and it’s a CC TLP and ccTLDs go to their own rules and regulations I mean you could wake up one day just like the Chinese did on dot CM and said you have to be a Chinese citizen in order to own these domains and what would happen if something similar happen there and your business is totally built on that IO you’re in trouble the other thing is that if you walk down the street and you tell someone cars dot IO how many people in the public actually even know that exists or what that means they don’t so yeah we’re going to spend a lot of money to change that perception and change habit to get them to go to your business or to convert you know over radio Advertising we’re both advertising conference advertising and then you get into sorry I’m taking over your whole podcasts I’m very passionate about this but then you get into like email an email security in fishing what would happen if a scammer got on  the dot com  on you or something similar to your brand or  the dot net  and started hitting your customers or your customers are emailing them and their back or something you have the dot CO they hit him with the dot net or anything like that there’s a lot to do with security these days and privacy and people have helped companies hostage based on this stuff so there’s many levels and reasons why you should have the right domain and it’s important and if you have a small budget you know there’s ways that you can find maybe a second tier rather than your sex comm or your you know your car’s comm I mean I must say go and spend ten million dollars but you easily can find domains that are between two thousand five thousand eight thousand ten thousand dollars and a lot of the sellers that I work with on a regular basis would even let you pay for them over time so you know there’s no real excuse if you’re really serious about building something that you can’t get something good and you know that’s one of the things that we specialize in in a business is we hear what entrepreneurs visionaries ideas guys or established businesses have to tell us about where their business is where they want to bring it and the money they have to spend and how we can make it work and then we go out there and we find them some good solid options at reasonable prices based on what their goals are and like anything in life you know you need to pay for quality and need to pay for the best and that’s just the way it is Bill Hartzer yeah I mean nowadays especially you know we start to think about yeah even in the past week with all of the everybody talking about companies do you know going remote that means okay if your remote and your remoting in you know that means it’s online and more and more people are you know are using you are sexually you know online and that that you know domain is the one of the first things or the thing that that people see all the time in the web address and so it’s that branding it’s that you know it’s they’re seeing it over and over and over again and you know it needs to you know it does yeah need to be presented in the best white as possible you know you’re it’s you know there are several parts to you know having marketing you know having a good brand which is your you know having a good name having a good you know having a good logo having you know the right colors and color scheme and good web design but again you know the having a good domain really yeah also is presents you know your company and your business in in the best light possible and rather you know we talked earlier you know about you know some domains that are or some companies that are using ones that are not comms you know think about zoom dot us right I think you mentioned that to me the other day you know and I mean you know that there are not many out there that are not you know that are major companies that are that are you know that are you that are not using a strong calm Jeff – yeah especially in the United States right yeah I feel like when you when I travel to Canada dot CA is quite strong I think if you use a dusty in the US a lot of people think it’s dot California right but I travel quite a lot in zoom dot us is a company that I see with billboards all over airports throughout the United States and internationally and I scratch my head about it because I know that I know the person that used to own the domain name for a period of time he doesn’t own it anymore and I’m sure he would have worked out monthly payments with that company even if the price was exorbitant for them to pay that on a monthly basis and fit that into their budget but there’s they’d rather spend it on those billboards and then at the same time their potential customers are going to the dot-com that could have you know other pictures on it could have something totally different and they’re like then that opportunity is going how much money are you leaking out of the bucket with holes it just doesn’t that stuff doesn’t really make sense to me one of the examples I was thinking about talking about today too was there’s a company we’re selling the domain name login comm and we’re also selling the domain name we’re representing it password calm and we have companies like one password calm and log me in and dash lane that we have approached about these three these two domain names to see if they’re interested in and it’s been radio silence and not showing any interest and we find it very strange that especially dashlane they had some ads up they did a Superbowl ad a 30-second Superbowl ad and then they had a blog that they sent the traffic to and there was pictures on both sides of somebody in a robe floating in the air with clouds and in talking about taking back the internet and you weren’t really sure what they did and in the comment section in the comment section somebody said I think it’s a they sell clouds or bathrobes as a joke and then you click on it and it’s a one it’s like a one password solution but if I’m gonna give them they’re asking you for your to pay monthly X amount of dollars it’s like five bucks they’re asking you to give you give them every username and password to your entire life they’re asking you to give all of your credit card numbers write everything and they’re saying they’re gonna protect it on you and their name is dashlane I don’t I don’t understand and they have a guy in a bathrobe with clouds in the background is their person I don’t understand I don’t feel comfortable in getting all that information to them if they own the domain name password calm which is exactly what they’re selling and then they made the site almost look like it’s a fortress I’d be a little more into it to feel safe sure I mean at the very least I’m gonna go and talk to maybe log me in the log me and doesn’t really make sense because you don’t say log me in I feel like someone’s trying to bang on the door I would think about login is probably a better name for their Business it’s more memorable it creates more credibility it’s easier to spell you can advertise it on the radio it is it checks off every single basic box of marketing all the basic box and marketing rules and it’s perfect for any of these you know these three businesses so you know I find it strange that those three haven’t I mean we’ve still got an interest from other parties but those three players haven’t I guess I’m kind of calling them out here today on your on your blog hopefully they’re listening and I’d love to have a fruitful conversation Bill Hartzer kind of recently though lets you know look at Amazon when you know the Amazon originally was books and now Amazon the word Amazon and that brand has nothing to do really with you know what the word is so there are those you know saying what’s our target or for example target I think about you know target practice or something I don’t really necessarily think about so there are those exceptions out there where yeah I mean there are as far as Brandon goes right Jeff What does Amazon and target have in common they’re one words Bill Hartzer yes that’s very yes there’s been a lot of money unfortunately you know branding at this point you know over the years and sure Jeff I mean and then look at ring comm so ring comm is a domain that we sold when I was at unit is tree and they sold the company that that company was sold within two or three years of launch to Amazon’s for over a billion dollars and the owner of that company who was an ex-employee of Amazon I’m not sure if you know this story said they would never have gotten that valuation and they never would have gotten that purchase price without owning the defending they didn’t own ring they would have been they never would have gotten the market share they should have they never would have saw the growth that they were supposed to get and they never would have gotten the purchase price that they got out of Amazon ever know exactly right so I think that it’s imperative for some of these companies I mean they’d Ashley would love to get piece of log means market share and they’re one of the first to the party right I mean same with one password they’d love to get a piece of log Mann’s market share as well they’re late again late to the party so how do you do it you find the best possible brand that people are going to trust and this is a massive a massive leap of faith to any of these companies to give people this kind of information and I think that that is a perfect opportunity for them to prove that that they’re here for a long time they’re not going to get hacked and that we are the leader in our space Bill Hartzer sure give us a little bit you know say I have a domain or are me you know are a couple domain names that I you know bought you know I woke up in the middle of the night and said hey you know that’s a great idea for a company I need to go and see if that domain name is available I go on my phone and it’s available and I purchased it and you know now I’m six months later and you know now it’s I haven’t always started that project I still own this domain now it’s a year or two it’s eleven and a half months later do I renew it or not how do I figure out you know that those domains that I you know bought awhile back how do I figured out you know if I should drop all more what the value is kind of means and how do I how would I set go about selling them okay so I’m gonna take you through kind of a speed version of this sure Jeff so the first thing I would do is I would go to a website like Esteban I put the domain name in there and hit enter I would see what kind of comes up there I would look at different data which would be comparable sales on there, look at those I would take out the ones that are inferior so you might see ones I just don’t absolutely don’t meet the criteria if you want to go into like great detail I have a YouTube channel called saw sells we’re actually gonna there’s actually on there me teaching how to appraise domains but this is the lazy way of doing it is I would see you know what on there kind of catches up to similar quality when I say similar quality if the words make sense phonetically like in a sentence and you’ve heard both in words together before that’s a plus if you haven’t or it’s the wrong tense it doesn’t quite make sense I’d immediately put like a little red X next to that one and then I would I would certainly look there then I would think to myself am I going to do this project if I wake up two years from now you know will I revisit it will I regret selling this and if the answer is no it’]]></content:encoded></item>
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            <title><![CDATA[Saw.com Offers a Domain Buy and Consultation Service]]></title>
            <link>https://testsite.sbs/blog/en/articles/saw-com-offers-a-domain-buy-and-consultation-service</link>
            <guid>https://testsite.sbs/blog/en/articles/saw-com-offers-a-domain-buy-and-consultation-service</guid>
            <pubDate>Wed, 11 Mar 2020 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Kings-news.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Saw.com was featured in an article on thenewsfront.com discussing the services and products offered by Saw.com.
The article states that Saw.com specializes in representing buyers looking to buy a domain or a website. Whether you need assistance in acquiring a domain or are looking for guidance in choosing the perfect domain, our domain name brokers are here to help.]]></description><content:encoded><![CDATA[Saw.com was featured in an  article  on thenewsfront.com discussing the services and products offered by  Saw.com The article states that Saw.com specializes in representing buyers looking to  buy a domain  or a website. Whether you need assistance in acquiring a domain or are looking for guidance in choosing the perfect domain, our domain name brokers are here to help. “Choosing a domain can only be compared to naming your first child. There are a lot of names to choose from, but you can only choose one,” said Jeffrey Gabriel, Co-Founder of Saw.com. Our Sales Consultants will use their sales and industry experience to negotiate the best possible price and walk you through  the entire sales process . By staying current with domain market trends, they work diligently to ensure you get the best name at a reasonable price within your budget. “There can be obstacles when buying a domain. A seller might have plans of their own for the domain or have expectations outside of your budget. Plan B or even C might come into play. It is best to include our team as early as possible in the process to help define the best strategy,” commented Amanda Waltz, Co-Founder of  Saw.com If you want to  buy a domain  or need a domain name broker, Saw.com is the company for you. We are the best at representing buyers and helping them find the perfect domain name for their business. You can sit back, relax, and let the team at Saw.com do the work.  Contact  a Saw.com professional today at 781-281-9475 and ask about Saw.com services.  We will go over your budget, time frame, and will send you up to five different options that could be right for you.]]></content:encoded></item>
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            <title><![CDATA[Amanda Waltz, co-founder of Saw.com discusses Domain Acquisitions, by Elliot Silver]]></title>
            <link>https://testsite.sbs/blog/en/articles/amanda-waltz-co-founder-of-saw-com-discusses-domain-acquisitions-by-elliot-silver</link>
            <guid>https://testsite.sbs/blog/en/articles/amanda-waltz-co-founder-of-saw-com-discusses-domain-acquisitions-by-elliot-silver</guid>
            <pubDate>Wed, 11 Mar 2020 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Step-by-Step-The-Startup-Domain-Acquisition-Process.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[Amanda Waltz, co-founder of Saw.com, was featured in an article by Elliot Silver from domaininvesting.com linking to Saw.com’s domain acquisitions video. In the article, Silver writes that he has witnessed many large domain name acquisitions brokered by Amanda Waltz. He links to the domain acquisition video to let Amanda explain why companies utilize domain brokers to acquire domain names and how buy-side domain brokers work on behalf of clients to acquire domains.]]></description><content:encoded><![CDATA[Amanda Waltz, co-founder of Saw.com, was featured in an  article  by Elliot Silver from domaininvesting.com linking to  Saw.com’s domain acquisitions video . In the article, Silver writes that he has witnessed many large domain name acquisitions brokered by Amanda Waltz. He links to the domain acquisition video to let Amanda explain why companies utilize domain brokers to acquire domain names and how buy-side domain brokers work on behalf of clients to acquire domains. As Amanda explains, “A company may need our services when they haven’t launched yet and need a new brand. Sometimes an existing company has a new product that needs an exact match domain to bring the product to market. Other times, companies are looking to do a re-brand. Last, some companies are simply looking to  upgrade their domain  to something more desirable; maybe something shorter and easy to remember for potential customers.” To inquire about Saw.com’s Acquisition, Sales, and Portfolio Management Services,  contact  a Saw.com professional today. Transcript: Hi, I&apos;m Amanda Waltz, co-founder of Saw.com, your home for domain acquisitions, sales, and appraisals. Today we&apos;re going to talk about Domain Acquisitions. Domain Acquisitions are one of my favorite things to do for clients and there are a number of reasons that a company or organization may require our assistance in acquiring their perfect domain. Some of those reasons are that the company is new, they haven&apos;t launched yet and they&apos;re in stealth mode. They need to have a new product and brand that matches their online identity. Or an existing company will be introducing a new product or service and they also need to have their exact match, or a close match, domain to help bring this product or service online. Another time that people and companies seek our assistance is when they are looking to do an entire  rebrand  for whatever reasons. Companies have various reasons for this and we&apos;re happy to help whatever those reasons may be. The final reason that I&apos;ve come across most recently is that a product group within a company is actually looking to upgrade their domain from a less desirable, either too long of a domain name, or from a less desirable TLD extension that they&apos;ve been using for a while. There are a number of factors that our team of industry professionals will take into consideration when we determine our strategy in the ways that we look to engage with clients. Oftentimes we&apos;ll go through an exercise and we do this through acquisition consultation. During this time, we&apos;re going to be asking lots of questions. What is somebody&apos;s time frame? What is the value of the domain that they&apos;re looking to acquire? What is the worth or the value that they&apos;ve assigned to it internally? Also, we are looking to find out if they have buy-in from everybody in that product group. In other words, does this have to be signed off on by their CFO? All of the things that you would look to determine when you&apos;re talking with somebody. We would to go through these exercises in our first strategy session with a company or organization that&apos;s looking to acquire a domain. After we&apos;ve determined the timeline and the budget that our clients would like us to work with, then we start to talk a little bit more about how it is that we are going to work. How we work best is to work on behalf of our clients. We protect their anonymity so oftentimes there are a number of domains that could lend themselves to a number of companies or a number of products or services or organizations. We protect our clients identity and privacy the entire time that we&apos;re working on their behalf. We work with our clients oftentimes under NDA and we work with private buyers and sign agreements to ensure their privacy throughout the entire process. How do we do this work on behalf of our clients here at Saw.com? Our team has deep relationships both in companies as well as the  domain investment  community so we have the knowledge and the relationships to be able to pick up the phone and call the domain administrators at a number of leading companies that may or may not be using a particular domain. We also have relationships within the domain investment community for a lot of the domains that are great one-word dot coms. These relationships can be leveraged to get answers very quickly to educate our buyers to get the best deal for our buyers. We have helped countless organizations acquire the assets that are key to helping them achieve success for their brands online. Thank you for watching today. I&apos;m Amanda Waltz from Saw.com, your home for domain  acquisitions  sales and appraisals. If you&apos;d like to learn more about us please visit our site at Saw.com and go to our resources page.]]></content:encoded></item>
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            <title><![CDATA[Saw.com Co-Founder Article on Forbes Regarding Domain Appraisals]]></title>
            <link>https://testsite.sbs/blog/en/articles/saw-com-co-founder-article-on-forbes-regarding-domain-appraisals</link>
            <guid>https://testsite.sbs/blog/en/articles/saw-com-co-founder-article-on-forbes-regarding-domain-appraisals</guid>
            <pubDate>Tue, 25 Feb 2020 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/Forbes.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[An article written by Jeffrey Gabriel was featured as a Forbes Council Post on Forbes.com. The article discusses six things to consider when appraising a domain name.]]></description><content:encoded><![CDATA[6 Things You Need To Consider When Appraising A Domain Name, by Jeffrey Gabriel An  article  written by Jeffrey Gabriel was featured as a Forbes Council Post on Forbes.com. The article discusses six things to consider when  appraising a domain name . The six considerations are: Extension (Is it a TLD, ccTLD, or generic TLD?) Length (How many characters is the name?) Universal (How universally known is the name?) Spelling (Is the name difficult to spell?) Market trends (Is the name trending? Is the industry trending?) Comparable sales (What are the sales figures for comparable names?) To inquire about Saw.com’s expert Appraisal Service,  contact a Saw.com professional today .]]></content:encoded></item>
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            <title><![CDATA[How Much is Your Domain  Name Worth?]]></title>
            <link>https://testsite.sbs/blog/en/articles/how-to-appraise-a-domain-name-with-jeffrey-gabriel</link>
            <guid>https://testsite.sbs/blog/en/articles/how-to-appraise-a-domain-name-with-jeffrey-gabriel</guid>
            <pubDate>Mon, 24 Feb 2020 00:00:00 GMT</pubDate>
            
            
            <category>Selling Strategies and Tips</category>
            <category>Article</category>
            <enclosure url="https://storage.googleapis.com/saw_blog/How-to-Appraise-a-Domain-Name-with-Jeffrey-Gabriel.jpg" length="0" type="image/jpg"/>
        <description><![CDATA[My name is Jeff Gabriel I am the CEO and co-founder of Saw.com. In my tenure, I’ve had the opportunity to appraise tens of thousands of domain names and I’m going to share with you today some of the metrics and things that I do to quickly and easily appraise a domain.]]></description><content:encoded><![CDATA[Watch Jeff Gabriel explain  domain appraisals  in this  Saw.com  video. My name is Jeff Gabriel. I am the CEO and co-founder of Saw.com. In my tenure, I’ve had the opportunity to appraise tens of thousands of domain names, and I’m going to share with you today some of the  metrics  and things that I do to quickly and easily  appraise a domain . I’ve had the opportunity to teach many different salespeople in our industry about appraising domain names. And one of the things I do, when I’m teaching people is to create analogies. One of the analogies I use a lot is one with real estate. And a domain appraisal is very similar to that. Domain investors want to be sure they make smart investments, so  getting an accurate  domain value  is important whether you&apos;re buying or selling. Domain Appraisal and Valuation There are many metrics that a real estate appraiser uses to put a value on a home. Well, that’s very similar to a domain value. Instead of square footage, we look at the extension it falls into. Instead of the location of the property, we might look at the industry that that name might target. And also, when it comes to real estate, they talk about the highest and best use for the name. And most important is comparable sales to that property. Well, the same thing falls into that when it comes to a URL. Comparable domain sales influence a domain&apos;s worth, alongside things like domain age, keyword usage, website rankings/search engine optimization (SEO), and organic traffic. Some of the parameters that I’m going to look at and go into might be very obvious to some, but others may be surprised. You might be saying, “Wow, I didn’t think about that.&quot; And since domain appraisal is not something you have to go to get a license for, there are a lot of different ways people look at domain names to appraise them. Here are  various things appraisers look at when determining the value of a domain. Domain Estimation The domain analysis starting point I use to determine the value of your domain is I’m going to look at the extension, aka top-level domain, or TLD. What is the domain extension? Well, you can look at the com, the net, or the org. We look at different CCTLDs; co.uk .de .inc for GTLDs .xyz or even .auto. And from there, what I try to do, which is the easiest thing to do, is compare whatever those extensions are to a dot com, which I consider the gold standard for a domain&apos;s worth. You try to make a proportionate value. So if the domain is a .com, that’s a positive. If it&apos;s a dot net, well, I would probably try to appraise the domain, in my mind, as a dot com because it’s so much easier because there’s such a wealth of information about past sales and other metrics of the dot com and then try to assess value by basing it on the dot net values of the industry. What does that mean? If I have a domain name like cars.net I’m going to pretend I’m appraising cars.com, and then I’m going to say ok, a .net is worth roughly 10 percent of a .com, and that’s how I’m going to come to that domain&apos;s value. Industry So after we get past the extension part, we are going to look at the industry the domain falls into, as this also influences the value of a domain. And one of the questions that people ask me is, they say “Jeff, the domain name that I’m looking to appraise falls into different industries.” My suggestion to you is to focus on the industry that has the highest demand and not look at the other industries it might fall into. For example, a very generic domain name that might fall into multiple industries would be card.com. You can think of different uses for the word card, but the one for this purpose is, I would say, finance. That’s because there are so many players fighting for that term credit card out there. So the industry that it falls into is very important. Some industries where it’s most competitive are the obvious ones; insurance, credit cards, and travel. Any time you turn on your TV you’re going to see advertisements having to do with those industries. That tells me there is a lot of demand for that particular domain, which increases the domain&apos;s value. Domain Length One of the things we look at next is the length of the domain name. One of those things is looking at the number of characters. Let’s look at one of the most perfect domains in the world, yoga.com, it’s only four letters. That is a very short domain. Now if we start adding in Bikram yoga, or hot yoga, those are all different types of yoga, but it starts to get longer, starts to get harder to spell, and starts to get harder to remember. It gets harder to market for those who walk past a billboard to read it, ingest it, and tell others about it. So, the length has a lot to do with the value of the domain name. Now what ties into the length of the domain name, it’s kind of an easy high to look at, but it’s kind of an opinion call. It takes a lot of common sense to look at. The question is how memorable is it and whether it will pass the radio test. So the question is, how will it sound on the radio? How will it be perceived by your listeners? And when we are talking about the radio test we are also talking about putting it in a video, putting it on a business card, verbally telling somebody the name of your business at a conference. Will they remember it? Will they go back and spell it? Can a family or people who purchase your goods or services go out to dinner with friends and say it and remember the name of your business and send you that business? Universal Branding From there, the next question is if you’re looking to become a worldwide brand, how universally is it in many different languages? Going back to my example of yoga.com. Yoga is yoga in Spanish, Yoga is yoga in German, and Yoga is yoga in Mandarin. So opening a brand that focuses on many different markets and languages, that domain name is as close to perfect as you are going to get. Looking at an opportunity to purchase shoes.com, that’s another short, perfect domain name with plenty of search volume. However, when you get into the Spanish-speaking market, that is &quot;zapatos,&quot; and if you look at it in German, it’s a different word, and there’re many different other ways to look at it, so it limits you comparing that to yoga. The more universal the branding is, the higher the domain&apos;s value.  Short, easy-to-remember, and easy-to-spell domains are considered  premium domains . Is it Easy to Spell? And then tying into how the length and how universal it is, how easy it is to spell. The domain name achieve.com would be wonderful, but would people mix up the “e” and the “i”? How does it sound to somebody who doesn’t speak English as their first language? Are they going to have a hard time spelling it? There are a lot of people who come to me and ask me to appraise domain names or ask me to help them acquire domain names, where instead of using the letter &quot;s&quot; at the end, they use the letter &quot;z&quot; and pronounce it as plural. What does that do to your business with the radio test with people making it memorable? It doesn’t help. Comparable Sales of Similar Domains So one of the most important parts of the appraisal process is looking at comparable past sales that have happened in the market in a reasonable time of the sale taking place. So looking at sales that happened in 2003 usually isn’t very relevant. One of the things that you have to think about is you can’t just take the term that your domain name or anyone’s domain name falls into, for that matter, and search that term. Then, anything that term falls into is now a legitimate comparable sale. That is not the case. Pizza.com, pizza is something that everybody loves to eat. When you say the word pizza, a lot of people smile and say, “When are we going to get it?” But if you say Jimmy’s Pizza, that is not a relevant comparable sale. If that sold for, say, $5,000, that is not a relevant comparable sale to the term  pizza.com , which sold a few years ago for a few million dollars. Not comparable. If you’d like to learn more about appraising domain names or anything about domain names, you can go to  Saw.com  and click on our resources button, and there’s plenty of information there that you can learn about domains or anything having to do with it. If you’d like to suggest what we can talk about next time please go to our  Contact Us  section and say it, or maybe even request a domain you’d like to be appraised that I can do live. Want to find out how much your domain is worth? Our domain appraisal service and free appraisal tool will help you determine reasonable pricing.]]></content:encoded></item>
        <item>
            <title><![CDATA[Thoughts on GoDaddy’s Acquisition of Brandsight & UniRegistry]]></title>
            <link>https://testsite.sbs/blog/en/articles/thoughts-on-godaddys-acquisition-of-brandsight-uniregistry</link>
            <guid>https://testsite.sbs/blog/en/articles/thoughts-on-godaddys-acquisition-of-brandsight-uniregistry</guid>
            <pubDate>Tue, 11 Feb 2020 00:00:00 GMT</pubDate>
            
            
            <category>Industry News &amp; Trends</category>
            <category>Article</category>
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        <description><![CDATA[Saw.com founder Jeffrey Gabriel was interviewed by DomainSherpa.com to discuss GoDaddy’s acquisition of Brandsight and Uniregistry. In the interview, he talks about potential product changes and future effects this will have on the domain industry. Specifically, Jeff touches on from his point of view what will happen with some of the services Uniregistry offers. Specifically, payment plans, self brokerage product, and the team in general.]]></description><content:encoded><![CDATA[Saw.com  founder Jeffrey Gabriel was interviewed by  DomainSherpa.com  to discuss GoDaddy’s acquisition of Brandsight and Uniregistry. In the  interview , he talks about potential product changes and future effects this will have on the domain industry. Specifically, Jeff touches on from his point of view what will happen with some of the services Uniregistry offers. Specifically, payment plans, self  brokerage  product, and the team in general. Thoughts on GoDaddy’s Acquisition of Brandsight &amp; UniRegistry- with Jeff Gabriel]]></content:encoded></item>
        <item>
            <title><![CDATA[Saw.com Brokering FMA Domain Names]]></title>
            <link>https://testsite.sbs/blog/en/articles/saw-com-brokering-fma-domain-names</link>
            <guid>https://testsite.sbs/blog/en/articles/saw-com-brokering-fma-domain-names</guid>
            <pubDate>Wed, 05 Feb 2020 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
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        <description><![CDATA[Amanda Waltz, Saw.com co-founder, explains that, in addition to fielding inbound inquiries on behalf of FMA, Saw.com is “offering FMA outbound targeted marketing to companies and VC channels, for an opportunity to purchase these amazing properties. We have a team of talented story building sales experts who are bringing these assets to market in a meaningful way. We expect to do this for other similar portfolios in the coming months as well.]]></description><content:encoded><![CDATA[Saw.com was recently featured in an  article  on domaininvesting.com discussing Saw.com’s management of Future Media Architect’s (FMA) portfolio. FMA’s domain portfolio, one of the most valuable in the industry, includes names such as Cool.com, Media.com, and Research.com. Saw.com, a new domain brokerage, is now brokering domain names on behalf of FMA. Amanda Waltz, Saw.com co-founder, explains that, in addition to fielding inbound inquiries on behalf of FMA, Saw.com is “offering FMA outbound targeted marketing to companies and VC channels, for an opportunity to purchase these amazing properties. We have a team of talented story building sales experts who are bringing these assets to market in a meaningful way. We expect to do this for other similar portfolios in the coming months as well.” To inquire about the Saw.com  Portfolio Management Service ,  contact a Saw.com professional today .]]></content:encoded></item>
        <item>
            <title><![CDATA[Saw.com Announce the Launch of their New Domain Brokerage Business]]></title>
            <link>https://testsite.sbs/blog/en/articles/saw-com-announce-the-launch-of-their-new-domain-brokerage-business</link>
            <guid>https://testsite.sbs/blog/en/articles/saw-com-announce-the-launch-of-their-new-domain-brokerage-business</guid>
            <pubDate>Tue, 28 Jan 2020 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
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        <description><![CDATA[Saw.com, specialists in acquisitions, sales, appraisals, and portfolio management services, announced the launch of Saw.com in 2020. The team is led by Jeffrey Gabriel and Amanda Waltz, well-known domain brokers with years of experience and success in the industry. The team offers a wealth of expertise, strong relationships, and unmatched experience to provide customers with personal service to understand business goals and needs to further brand online presence.]]></description><content:encoded><![CDATA[Saw.com was recently featured in an  article  on thenewsfront.com discussing the launch of Saw.com. Saw.com, specialists in  acquisitions ,  sales , appraisals, and portfolio management services, announced the launch of Saw.com in 2020. The team is led by Jeffrey Gabriel and Amanda Waltz, well-known domain brokers with years of experience and success in the industry. The team offers a wealth of expertise, strong relationships, and unmatched experience to provide customers with personal service to understand business goals and needs to further brand online presence. When you decide to work with Saw.com, they will provide an affordable business strategy to showcase your business, organization, or brand. Saw.com’s technology allows them to maximize the value of your domains by focusing on outbound marketing to sell your most valuable assets. Saw.com also provides domain valuation service that is comprised of ten key metrics. For a free consultation,  contact a Saw.com professional today .]]></content:encoded></item>
        <item>
            <title><![CDATA[Saw.com hires veteran broker Brooke Hernandez and Robert Wilson as Sales Consultants]]></title>
            <link>https://testsite.sbs/blog/en/articles/saw-com-hires-veteran-broker-brooke-hernandez-and-robert-wilson-as-sales-consultants</link>
            <guid>https://testsite.sbs/blog/en/articles/saw-com-hires-veteran-broker-brooke-hernandez-and-robert-wilson-as-sales-consultants</guid>
            <pubDate>Sun, 05 Jan 2020 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
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        <description><![CDATA[Brooke Hernandez is no stranger to the domain industry, having worked in acquisitions, divestments, branding, and domain consulting at Uniregistry and DomainAdvisors (Igloo.com) before that. Her eight years of domain sales experience have included many notable sales, the most memorable for Brooke being, Peepers.com, Presto.com, Lymo.com, ReverseMortgages.com, Soar.com, and Vacation.Rentals.
]]></description><content:encoded><![CDATA[Brooke Hernandez is no stranger to the domain industry, having worked in a cquisitions , divestments, branding, and domain consulting at  Uniregistry  and DomainAdvisors (Igloo.com) before that. Her eight years of domain sales experience have included many notable sales, the most memorable for Brooke being, Peepers.com, Presto.com, Lymo.com, ReverseMortgages.com, Soar.com, and Vacation.Rentals. Asked about the move to  Saw.com , Brooke explained, “I am excited by the opportunity to not only work on acquisitions and divestments of domains but also to get back into portfolio management. Reuniting with two driving forces within the industry, Amanda Waltz and Jeffrey Gabriel, was too good to pass up.” Rob Wilson brings with him over fifteen years of experience in sales in technology-related industries. When asked what attracted him to Saw.com, Rob was happy to share that the biggest part of his love for the domain industry is seeing the impact the right domain can have on the success of an organization, a value he shares with the team at Saw.com. Wilson is most notable for his sale of Cumberland.com, one of the top 25 publicly reported sales of 2019. Jeffrey Gabriel, Co-Founder of Saw.com, said, “We’re very excited to have Rob on board. His depth of experience, knowledge, and relationship building capabilities will complement our growing team of seasoned domain experts.” Saw.com specializes in the total representation and management of domain portfolios. This includes sales landers, outbound marketing, marketplace management, pricing suggestions, negotiations of price, contract, and collections.  Contact us  for a free consultation.]]></content:encoded></item>
        <item>
            <title><![CDATA[Launch of Domain Brokerage, Saw.com]]></title>
            <link>https://testsite.sbs/blog/en/articles/launch-of-domain-brokerage-saw-com</link>
            <guid>https://testsite.sbs/blog/en/articles/launch-of-domain-brokerage-saw-com</guid>
            <pubDate>Mon, 23 Dec 2019 00:00:00 GMT</pubDate>
            
            
            <category>Article</category>
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      <media:title type="plain">Launch of Domain Brokerage, Saw.com</media:title>
      <media:description type="html"><![CDATA[Saw.com founder Jeffrey Gabriel and co-founder Amanda Waltz were recently featured in an article on dnjournal.com discussing the launch of Saw.com. Ron Jackson explains that Jeff and Amanda’s past success in the domain industry should prepare them for a bright future as they launch their new company. Saw.com enters the domain industry with existing domain leadership and expertise and plans to build its business with an emphasis on personal relationships.]]></media:description>
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<description><![CDATA[Saw.com founder Jeffrey Gabriel and co-founder Amanda Waltz were recently featured in an article on dnjournal.com discussing the launch of Saw.com. Ron Jackson explains that Jeff and Amanda’s past success in the domain industry should prepare them for a bright future as they launch their new company. Saw.com enters the domain industry with existing domain leadership and expertise and plans to build its business with an emphasis on personal relationships.]]></description><content:encoded><![CDATA[Saw.com founder Jeffrey Gabriel and co-founder Amanda Waltz were recently featured in an article on  dnjournal.com  discussing the launch of  Saw.com . Ron Jackson explains that Jeff and Amanda’s past success in the domain industry should prepare them for a bright future as they launch their new company. Saw.com enters the domain industry with existing domain leadership and expertise and plans to build its business with an emphasis on personal relationships. Services offered by Saw.com include  domain sales ,  acquisitions , and  appraisals , and more. DnJournal Article Transcript: Ron: Hello, I’m Ron Jackson, the editor and publisher of domain name journals, a domain industry trade magazine, located online at  DNjournal.com . With me today are Jeff Gabriel and Amanda Waltz, two longtime friends and two of the most widely known brokers and consultants in the domain industry. They’re going to be sharing some very exciting news with us today. First, for those of you, and there aren’t a lot of you, but if you haven’t already met or are not familiar with Jeff, a lot of people refer to him as a superstar domain broker. Over the past decade, he’s had domain sales that have entered in the hundreds of millions of dollars. He started with Sedo and not long after he started there he rang up a thirteen million dollar domain sale that was the largest ever recorded and remained so for eight years up until just this past summer when voice.com was sold for thirty million dollars. After that, Jeff went to Domain Advisors who later rebranded as Igloo and served as the president there. Most recently, he wrapped up a seven-year career at Uniregistry, which is a great domain sales and registration service based in the Cayman Islands. In August, Jeff moved from the Caymans back to his home area in the Greater Boston area in Massachusetts. Amanda, similarly, is one of the great brokers in this industry. You probably haven’t heard as much about her sales because so many of Amanda’s corporate clients insist on non-disclosure agreements, but insiders know that she has had some of the top sales that have happened in our business over the last ten years or more. If you want more information by the way on Jeff, I meant to mention that I told his entire life story in a cover story that’s in the archive at DMjournal.com that was published in 2016. Now, Jeff, I think that we have something I guess, I’m just going to have to ask if you’re ready to let the cat out of the bag? Jeff: Yeah, I’m excited to announce that Amanda and myself are  launching a domain brokerage and sales consultation service . What we’re going to be doing is educating our clients, using  educational materials , to help them understand the sales process and values. We’ll also  work hand-in-hand with portfolio holders  to help unlock the values of their portfolios; Increase their return on their investments. Ron: Amanda, what can you tell us about it? Amanda: I would take that a step further too to say that we have been working with worldwide brands and agencies and are going to continue to do that in this new business. We feel that several brands truly don’t understand the  value of what a generic or descriptive domain can do for their business. Ron: We’ve just started to scratch a surface and hope to continue to do so. I had mentioned that Jeff met during their time at Igloo. I’m kind of curious; here you are today entering a new partnership. What was it, Jeff, that you saw in Amanda when you first met her and through the years since then? Attributes that made you feel like she was the right partner? Jeff: I think Amanda is one of the best salespeople I’ve ever met and what makes a great salesperson is somebody that has an intimate knowledge of the products that they’re selling; that they have a professional demeanor at all times and that they have a consistent work ethic. Amanda possesses all of those things. When we were at Igloo, we shared similar qualities and values about life and business. When I left and went to Uniregistry, working at a competing company, we stayed in touch. We continued to make sales together and we also remained friends. Ron: I have a feeling it’s a mutual admiration society or you wouldn’t be starting the company together, but I’m curious also Amanda, what was it about Jeff that do you think that he’s the right partner in this next venture? Amanda: Yeah, absolutely! I think Jeff is a great negotiator. I think to be a good salesperson and to do the best and the right thing by your customer, you have to be a good listener. Jeff has a unique quality that I think most sales leaders have, but he has a unique way of negotiating. I think that he has the tenacity to get what customers want and need very effectively and I think that our customers have followed him from one place to the next and I think that that’s a real compliment to him, but also sales in general. People buy from people and people work with people and I think that bringing a buyer and seller together and creating a strong concept of why they should buy from each other needs to have a good negotiation process. I’ve always been incredibly impressed when I’m negotiating with him on the same team as well as when I’m bringing a buyer to buy an asset that he’s representing. He’s a very tough negotiator. Ron: You know we all love domains and it caught my eye right away when I saw your brand name Saw.com, and a great tagline, “be seen,” which is the entire objective of having a domain name, a website, a brand of any kind. So those who love domains are gonna wonder because we all value one-word dictionary domains, the shorter the better. And .coms are the ultimate thing to achieve as a brand and that’s why they change hands obviously for a lot of money. So what’s this story behind  Saw.com . Who brought that to the table? What was the concept behind the brand that you’re launching? Jeff: Well, the  advice we give to our customers regularly is that a short, sweet, easy to spell domain name is the most important thing you can do for your business . It makes you memorable. You can advertise it and people will remember it and tell their friends about it and create repeat business. So if we’re going to give that advice to our customers, then we should probably take our own medicine. Ron: There’s a perfect example of doing that. Jeff: Absolutely. Ron: And speaking of that as a brand, Amanda, I understand that part of your business services, I’m not sure if we went into detail on that, but you’re going to offer a consultation on acquiring the right kind of brand building a brand that will all be part of the offering of Saw.com? Amanda: Yes, absolutely. Sometimes, when companies are coming to us, or in the past when coming to us, they have a very specific domain name that they want us to help them acquire. And then other times they aren’t sure what they’re looking for. They understand their business, they understand their product and their service.  So we’ll talk about that with them  and then we cast a net out to some of our customers, some of our sellers and make that match. So again, you know, building upon the question that you had for Jeff about Saw.com, we want to make sure that we understand what they’re trying to achieve and then go out and find them the best options that meet their needs. Ron: We have a lot of different kinds of participants in the domain industry.  They’re part-timers, I know t people 18 to 80 years old. Some full-time professionals make millions of dollars, so there’s a lot of different kinds of people watching. What kinds of clients do you think would benefit most from the services that Saw.com offers? Jeff: I think there are many different types, so we’re focusing a lot of our energy and our time in our resource section. What you’ll be able to see on our website is an immense amount of  education about the industry . It is information that Amanda and I came up with that people can reference and that’s targeted towards entry-level domain investors, but mainly towards a lot of the corporates. We speak to some heads of marketing regularly that might come up with a brand name. They write the copy, they have everything ready to go, but then they go to acquire the domain and didn’t budget for it and they weren’t ready for it and then they speak to us and there’s almost a feeling of shock on the phone when they hear what our estimated price might be or what we’re walking into when we go to acquire this. I think that happens for a lot of reasons. For one, there isn’t a lot of information that is readily available to people. On the other hand, we have long-standing relationships. I have some that are close to 10 years old in the industry with domain investors or portfolio holders, and those that own some great domains and those are people that we’re going to focus on and work with to help sell their names at a fair market price and then everybody in-between. Ron: There one thing I wanted to bring up for people who are watching and would like to meet the two of you is that the industry’s biggest annual conference is coming up at the end of January, which is Namescon in Austin. I assume you’ll both be there. Can people who want to know more speak to you in person about it? Jeff: Absolutely, yes we plan to be there. We’re excited about the new location this year and we hope to see lots of familiar faces and hopefully meet some new people as well Ron: Something that is not directly  Saw  related, but I think I would be remiss having two of you who know the markets so well here without asking you about… Every now and then you’ll see something online where someone says “Oh, well domains are kind of going away, social media is replacing it.” But I know just from the weekly sales reports we do at DNjournal in just a recent week here we had the chart topped by a one and a quarter million dollar sale for one domain name TM dot-com. We had a numeric domain name 6500.com 120,000 dollars. We had three orgs in the top 20 dawn.org $50,000, a great domain name. And even country code domains. We had a half dozen in the top 20, so it doesn’t look like domains are going out of favor anytime soon from what I can see. Jeff: From my point of view, there is no lack of million-dollar offers that are happening right now on quality domain names and there’s no lack of demand on the lower valued domains and I haven’t seen it let up at all for several years, and I don’t see it letting up anytime soon. People talk about social media and apps replacing domain names, but I still do not see a technology that is going to make it that people just do not need domain names. Whether it’s for email and their website’s branding or whatever it might be, it is still a huge part of every business. Ron: Amanda, what are your thoughts on the current state of the market? What you’ve seen, and at least the near-term projections, for what’s going to be happening with it? Amanda: Absolutely. I agree with Jeff and to your point about what’s going on on DNJournal weekly. I think a lot of those sales that you mentioned are just the tip of the iceberg. There are so many unreported six-figure, seven-figure, high five-figure sales that I know about and then the ones that are in the pipeline (the ones that are the brand owners or the startups that haven’t named their brand yet) that we, and many other people in the industry, are currently working with. What I do find is that there’s a shortage of really good one-word coms to be able to offer to our clients. So you know, we would like to start to be able to talk with some of the corporate clients or the corporations that are out there that are not properly utilizing their one-word coms. Maybe they’re just using them as a redirect. There’s a lot of untapped domain names out there right now that I think should be used in a more meaningful way. Ron: I think owning your own domain name as your internet home is something that really can’t be stressed enough  because I’ve seen so many small businesses who say “well I have a Facebook page now so I don’t need anything else” or “I’m on Twitter or I’m here or I’m there”. The problem is that you don’t own any of that and if you run afoul of their rules they can pull the plug on you instantly. It can be a minor infraction and a lot of times they don’t even tell you why you were taken off. So basically, what you’ve done if you don’t have a domain and website as your primary home, you’re turning the keys over to your entire enterprise to someone and just say, “you know, I hope that this isn’t going to come back and bite me,” but too many times I’ve seen this. And I guess this is the kind of thing that when the branding part of your business and protection consulting all of that. That’s a point that you no doubt drive home consistently as well. Jeff: I think social media complements a great website. The problem with social media is two-pronged. The first is that social media falls out of favor with particular age groups as time goes on. Additionally, whatever content you put on most social media sites isn’t yours and that could become a problem in the future. Ron: Okay, we covered a lot of bases here today Jeff and Amanda. Just before I say goodbye, is there anything you would like to add? Jeff: We look forward to working with you as  Saw.com . Ron: All right, Amanda? Amanda: And seeing you in Austin in a few weeks. Ron: Okay, Jeff and Amanda thank you so much. And best of luck in this exciting new chapter. January 13, 2020]]></content:encoded></item>
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            <title><![CDATA[A Solo Special - Jeffrey's Story Part 2 | Saw.com]]></title>
            <link>https://testsite.sbs/blog/en/podcast/a-solo-special-jeffreys-story-part-2-sawcom</link>
            <guid>https://testsite.sbs/blog/en/podcast/a-solo-special-jeffreys-story-part-2-sawcom</guid>
            <pubDate>Thu, 14 May 2026 11:17:11 GMT</pubDate>
            <description><![CDATA[When my accountant told me a well paying salary was where all dreams goto die, I knew it was time to chase the dream that had been simmering on the back burner. That dream? To pivot from my cushy role at Uniregistry and venture into the unknown with Saw.com. This episode takes you through the highs and lows of my career transition, from the early days of my startup, the pandemic and selling AI.com. Reflecting on my journey, I impart the wisdom that persistence and learning from failure are the fabric of my success. About Jeffrey: 
 Jeffrey M. Gabriel is the founder of Saw.com, a boutique brokerage that specializes in acquiring, selling, and appraising domains. With over 14 years of experience in the domain industry, Jeffrey has a proven track record of closing multimillion-dollar deals and delivering exceptional value to his clients. Jeffrey&apos;s core competencies include remote team management, online marketing, and strategy. He is passionate about helping businesses and individuals achieve their online goals and dreams. He has been involved in some of the most notable domain sales in history, such as Ai.com, Sex.com, and Poker.org. He is also a Guinness World Record holder and a frequent speaker and writer on domain-related topics. Follow us on social media: 
 Facebook:  saw.com 
 LinkedIn:  saw.com 
 Twitter:  sawsells                ]]></description>
            <category>Podcast</category>
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      <media:title type="plain">A Solo Special - Jeffrey&apos;s Story Part 2 | Saw.com</media:title>
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